Performics India wins the digital duties of GoAir
Performics India has won the integrated digital media mandate for the airline GoAir. The mandate includes Performance Media, SEO and Analytics. The business was won in a multi-agency pitch with iProspect India being the incumbent. This win continues Performics India’s new business run in 2019 and comes on the back of other wins in the last three months including Livspace, WeWork and Alt Balaji. Shabnam Syed, Vice-President and Head of Marketing and E-Commerce at GoAir said, “We were looking for a partner who would understand the complexity and challenges of our business and would accordingly customize processes. We are in a phase of rapid expansion and growth hence needed our partner to have varied skillsets and be extremely agile to deliver real business impact. Our partnership with Performics India is aimed at driving efficiencies across paid as well as owned digital media and we look forward to growing together to new heights while driving effective business outcomes.” Suchit Sikaria, Managing Partner, Performics India said, “We are confident that our data-driven approach and integrated expertise across Paid Media, SEO & Analytics will add immediate value to the account. We aim to bring in greater automation to leverage actual business trends and insights for near real-time decision making, campaign management and personalization.”