SOCHEERS ROLLS OUT QUIRKY GIFS TO EXPRESS ‘AGENCY LIFE’
Understanding the importance of GIFs in the advertising fraternity, SoCheers, a digital-first marketing agency has launched its very own GIFs platform. It offers 75+ types of conversational stickers that are fun, quirky & highly relatable to the ones working or have worked in an agency. Since the country is under lockdown and everyone is compelled to work from home, the platform aims at bringing back the memories of the time spent in the agency office. Within 2 weeks of its launch, the channel received a positive reaction with more than 123MN+ views making it one of the most searched GIFs on the channel. Within a short span of time, 10 GIFs from SoCheers’ GIPHY channel made it to the ‘Top Trending’ list on Whatsapp. Commenting on the launch, Mehul Gupta, Co-founder & CEO, SoCheers said, “Back in 2018, we launched India's very first GIF pack for Amazon Prime Original Series - Comicstaan Season 1, wherein the GIF stickers were created out of comedians itself. We saw a great opportunity to do branded stickers since the usage spiked, & we’ve continued to create this for all of our brands.” “That is when we realized, it's time we launch our very own Agency GIF Pack, depicting behind the scenes of agency life which is fun, quirky & relatable to every agency folks out there,” added Gupta. SoCheers is a digital-first marketing & advertising agency that helps build brands beyond their current realm. Founded by Mehul Gupta & Siddharth Devnani in their early twenties, SoCheers believes in being a lean agency, where every person brings their best to the table. The agency works with a diverse portfolio of brands like Amazon Prime Video, Nickelodeon India (Viacom18), Lupin Pharmaceuticals, Government of India’s - Study in India, JW Marriott Kolkata among others.
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