Starcom bags Rs 100 crore upGrad account
Starcom India, part of Publicis Media India, will be driving the media strategy and buying of upGrad, an online higher education company. upGrad is in the process of charting out an ambitious branding and communication roadmap. The first phase in this roadmap is an Rs 100 crore marketing campaign targeted pan India across tier 1 and tier 2 cities, and across online and offline media. The media efforts would be directed to drive awareness and preference for upGrad. upGrad Co-founder and MD, Mayank Kumar said, “Online as a category is growing at a fast pace. Our campaign round the year in 2020 is to create larger awareness in the working professionals' group on the urgency of constant learning, what we at upGrad call LifeLong Learning. We decided to partner with Starcom since their team stood out with their data-centric approach and ability to deliver on core business KPIs. They were able to demonstrate an effective, integrated approach to planning where all media is used to grow both short-term and long-term prospects.”
Tags : Publicis Media Starcom Rathi Gangappa upGrad Mayank Kumar