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Cover Story
Summer AdEx Sweating?
BY Antora Chakraborty BY Anaum Shaikh

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Fastrack Signs Siddhant Chaturvedi to Anchor ‘Never Same. Never Sane.’
BY TEAM IMPACT

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Himalaya Wellness steps into premium beauty with Ayurveda Secrets launch
BY TEAM IMPACT

Spotlight
Sports Goes Vertical
BY Antora Chakraborty

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Komerz acquires marketing consultancy Glassbox
BY TEAM IMPACT

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Infectious Advertising secures integrated creative mandate for BKT Tyres’ India
BY TEAM IMPACT

Spotlight
Beyond Cricket
BY Pritha Pahari

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Reliance Consumer Products acquires Tamil Nadu health foods brand Manna
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Is Rohit Sharma’s Padma Shri driving renewed brand interest?
BY Antora Chakraborty

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Sonata Launches ‘Watch Out for Us’ Campaign Showcasing Ambition in Motion
BY TEAM IMPACT

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Sam Balsara to retire from Blue Star board
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IMPACT Stories
WPL Pitching High Returns?
BY Yash Bhatia

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Himalaya Wellness and RCB Women’s team launch ‘Remember Her Face’ campaign
BY TEAM IMPACT

IMPACT Stories
Why the Tata Mumbai Marathon Still Wins Hearts—Year After Year
BY NEETA NAIR

IMPACT Stories
'Even AI creations need compelling storytelling to truly come alive'
BY Ruchika Jha

Creative Zone
Best Ads of December 2025
BY Antora Chakraborty

Creative Zone
Ads in Focus
BY Pritha Pahari

IMPACT Stories
Rolling the Dice on Who We Were
BY Gopika Mathur

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NowYouKnow appoints Anushka Sen as brand ambassador
BY TEAM IMPACT

Backbeat
Lessons From the Playground: How My Lil One Changed My Leadership Style
BY Harikrishnan Pillai

TOP STORY

The Anti-Scale Playbook: Building Spaces That Become A Legacy

Aman Dua, partner, 403 Forbidden Bar, pens on the new-age hospitality playbook that aims to build something so unique, intentional and culturally precise that it is one-of-a-kind


Ads in Focus


Built To De-Stress


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