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IMPACT Stories
Mohalla to Metro: Ahmedabad’s Ludic Steps Up Its Lifestyle Footwear Game
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Design has to be a defining layer: Aditi Murarka Agrawal on Nestasia’s growth approach
BY Raaina Jain
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Nestasia unveils ‘Designs So Good, It Makes You Look’ campaign for festive season
BY TEAM IMPACT
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Shoppers Stop partners with Peter England to launch exclusive menswear line
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Vineet Jain joins Reliance Retail as COO of Fashion & Lifestyle Business
BY TEAM IMPACT
CMO Interview
Best Foot Forward
BY Antora Chakraborty
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Ads in Focus
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Raymond puts personal fit at the centre of 10th Garment Exchange campaign push
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A Fine Balance: Are Wellness Products More Hype than Health?
BY Anaum Shaikh
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Wearables 2.0: Where Fashion, AI and Influence Collide
BY Anaum Shaikh
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Nestasia’s new campaign turns daily water intake into a style statement
BY TEAM IMPACT
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Raymond Lifestyle appoints CEO Satyaki Ghosh as Whole Time Director
BY TEAM IMPACT
Spotlight
Man of Steel (and Style)
BY Anushka Sengupta
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Fabindia Unveils 'Echoes of Us' Campaign For Mother's Day
BY TEAM IMPACT
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Enamor Names Taapsee Pannu as Brand Ambassador, Launches Bamboo Cotton Campaign
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Little Lamb Films Signs Joyna Mukherjee as Exclusive Director
BY TEAM IMPACT
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DreamSetGo Launches SET — Sports, Experiences & Travel
BY TEAM IMPACT
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Snitch Leverages Humour and Relatability in New Campaign Series
BY TEAM IMPACT
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Ramson Perfumes Names Mrunal Thakur as Its Brand Ambassador
BY TEAM IMPACT
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Havas Media India Bags Integrated Media Mandate for Modenik Lifestyle
BY TEAM IMPACT

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Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game