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Spotlight
The Valentine’s Divide
BY Anaum Shaikh
Creative Zone
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‘Premium, quick commerce and AI will shape marketing’s next leap in 2026’
BY NEETA NAIR
Interview
Modernising A Heritage
BY Pritha Pahari
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Where Social Media Meets Commerce: WPP Media and Meta’s New Playbook
BY Antora Chakraborty
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Mindful Smoking? Inside India’s Growing Herbal Smoke Movement
BY Pritha Pahari
Creative Zone
Hall of Fame: Best Ads of November 2025
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Thermocool unveils new Saif Ali Khan TVC to amplify its modern brand makeover
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Creative Zone
Ads in Focus
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Battle of the Binges: Stranger Things' Fantasy vs The Family Man's Relatability
BY Antora Chakraborty
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NOT MADE BY AI
BY Pritha Pahari
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Bihar vs New York: Which method will write India's next political playbook?
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Dove and Reebok Launch ‘Reborn Stronger’ Collaboration
BY TEAM IMPACT
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VIDEO INTERVIEW: Nitin Saini of Mondelez India on Launching Lotus Biscoff in India
BY Antora Chakraborty
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OS Studios Launches in India to Bridge the Gaming and Esports ‘Experience Gap’
BY TEAM IMPACT
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WPP Media Releases ‘Beyond Price Tags’ Playbook on Premiumisation
BY TEAM IMPACT
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Skipper Pipes rolls out new campaign with MS Dhoni, highlights leak-free lead-free promise
BY TEAM IMPACT
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REMEMBERING PIYUSH PANDEY: THE STORYTELLER WHO MADE BRANDS AND INDIA SMILE
BY TEAM IMPACT
IMPACT Stories
How Piyush Pandey Gave Brands a Heartbeat
BY TEAM IMPACT

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