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Cover Story
Digital Crosses AdEx' Half-way Mark
BY TEAM IMPACT
Spotlight
Omnicom’s Aditya Kanthy: Consolidation Won’t Delay OAI’s Growth Story by Two Years
BY NEETA NAIR
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Branch International Names Sricheta Das as Head of Marketing for India
BY TEAM IMPACT
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Jeet Kumar Takes Charge as Director – Category Management at Myntra
BY TEAM IMPACT
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Concept Public Relations Named Media & Communications Partner for NSE
BY TEAM IMPACT
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Britannia Treat Croissant Celebrates National Croissant Day as Croissant’s Birthday
BY TEAM IMPACT
IMPACT Stories
Omnicom’s Aditya Kanthy says, ‘Tackling client conflict well, won’t affect OAI’s growth’
BY NEETA NAIR
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Rajnigandha launches ingredient-led TV commercial highlighting blending process
BY TEAM IMPACT
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Is Brand Marketing Dead? The Rise Of Full-Funnel Performance
BY Gaurav Kaushik
Spotlight
Comedians On Creative Duty
BY Yash Bhatia
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Contract Advertising India wins BMW India integrated comms mandate
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Jennifer Thomas
IMPACT Stories
‘The divide between performance, brand, retention, and commerce will finally dissolve’
BY Ruchika Jha
IMPACT Stories
Find Out Who Made It to Ranks 21, 20 and 19 of IMPACT Hall of Fame 2025
BY TEAM IMPACT
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Groq and Nvidia sign non-exclusive licensing deal for AI inference tech
BY TEAM IMPACT
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IMPACT Hall of Fame 2025: Mathrubhumi and Maitri Advertising Works Rank 19
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Bisk Farm Marks 25 Years with Shraddha Kapoor as Rich Marie Brand Ambassador
BY TEAM IMPACT
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Underneat Clocks 200% Growth After Myntra Launch
BY TEAM IMPACT
Spotlight
Brought To You By... ‘Reality TV’
BY Antora Chakraborty
Interview
Consumer Chemistry
BY Pritha Pahari

TOP STORY

Digital Crosses AdEx' Half-way Mark

Dentsu e4m Digital Advertising Report 2026 showed digital media grew 19% in 2025 to reach ₹71,621 Cr, accounting for 59% of India’s 120K Cr AdEx

Best Ads in January 2026

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VIDEO GALLERY VIEW MORE

Aditya Kanthy, President and MD, Omnicom Advertising India speaks to Neeta Nair of Impact Magazine