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Cannes Lions 2025
The Womb’s ‘We Broke the Jinx’ for Jim Jam Pops earns India’s sole Film Lions shortlist
BY TEAM IMPACT
Cannes Lions 2025
INDIA MAKES A BIG OUTDOOR STATEMENT AT CANNES LIONS 2025
BY Anjana Naskar
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Dadvertising Done Right
BY Anushka Sengupta
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Brahmins Unveils New Brand Identity with Kasavu-Inspired Design and TV Campaign
BY TEAM IMPACT
Creative Zone
Hall of Fame: Best Ads of May 2025
BY Anushka Sengupta
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Saregama India Cuts Ad Spends by 26% in Q4 FY25 Amid Strong Focus on Content Investment
BY TEAM IMPACT
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Akshay Mathur Unveils New Venture: Unpromptd
BY TEAM IMPACT
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ting Appoints Govind Shahi as Advisor to Support International Expansion
BY TEAM IMPACT
Creative Zone
ADS IN FOCUS
BY Anushka Sengupta
CMO Interview
MARKETING WITH HUMOUR
BY Pritha Pahari
Cannes Lions 2025
THE CANNES LIONS ‘RUSH’
BY NEETA NAIR
Cover Story
PRINT TAKES FLIGHT AGAIN
BY Anjana Naskar
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Goafest 2025 debuts sports and wellness IP Advertising Plays
BY TEAM IMPACT
Creative Zone
ADS IN FOCUS
BY Anushka Sengupta
Impact Feature
PEAKING THROUGH PODCASTS
BY Anushka Sengupta
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Taboola Appoints Harpreet Singh as India Head Amid Expansion Beyond Native Ads
BY TEAM IMPACT
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Emami Unveils India’s First Fully AI-Generated FMCG Ad with Dermicool Warriors
BY TEAM IMPACT
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Leo, Enormous, FCB, VML Lead Creative Abby 2025 Shortlist Revealed by AdClub
BY TEAM IMPACT
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Deconstruct Launches Humorous Digital Push to Promote Lightweight Gel Sunscreen
BY TEAM IMPACT
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Top Creative Leaders Appointed Jury Chairs for ABBY Awards 2025
BY TEAM IMPACT

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Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year

5 days ago

Ads In Focus

6 days ago

Speaking the Consumer’s Language: The Power of Regional Storytelling

6 days ago

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Scroll Back: Ashi Khanna on Her Journey Through the Evolution of Content

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