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IMPACT Stories
IMPACT Breaking: Josy Paul to continue as BBDO India Chief post merger
BY NEETA NAIR
IMPACT Stories
Omnicom Completes IPG Acquisition, Creating World’s Largest Advertising Network
BY TEAM IMPACT
Spotlight
Agla Station: Audio Marketing
BY Ruchika Jha
Cover Story
Grouped Together To Win
BY NEETA NAIR
IMPACT Stories
Omnicom–IPG: Why India Will Be the Most Watched Leadership Announcement
BY Kanchan Srivastava
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Omnicom–IPG Merger Closes, Creating the World’s Largest Marketing Powerhouse
BY Kanchan Srivastava
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SW Network to handle FILA’s digital mandate and Foot Locker’s mainline campaigns in India
BY TEAM IMPACT
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Impact Feature
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Admatazz partners with BrandMusiq to bring sonic branding to everyday digital content
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From screens to streams: Will TV Ads take a backseat in a digital-first industry?
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Impact Feature
Decentralising D2C
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IMPACT Stories
Brand Extensions: Building Trust to Go Beyond Limits
BY Ganapathy Viswanathan
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BY TEAM IMPACT
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The Price of Reach
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Festival Ready, Brand Steady
BY Anusheel Shrivastava
IMPACT Stories
The Ramayana Algorithm: Ancient Wisdom Guides Modern Brand Success
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IMPACT Stories
The Tharoorian Effect
BY Antora Chakraborty

TOP STORY

Omnicom Completes IPG Acquisition, Creating World’s Largest Advertising Network

Omnicom’s acquisition of IPG creates a pro forma $25B entity that overtakes WPP globally and places the merged network at No. 2 in India

Agla Station: Audio Marketing

Nikon’s Leap Into Reel-ity

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Prasanth Kumar of WPP Media talks to Neeta Nair of IMPACT about fusing technology, data & creativity