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IMPACT Stories
Ad Lib or Ad Break? Brands Steal the Spotlight at Concerts
BY Yash Bhatia
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Tribes and Medulla Launch Capsule, a Specialist Healthcare Experiential Agency
BY TEAM IMPACT
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Parle-G’s Durga Puja ad captures Kolkata’s art, culture, and ‘maatir manush’ spirit
BY TEAM IMPACT
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Himalayan Water marks Himalayan Day with handcrafted artist collections
BY TEAM IMPACT
Talking Point
A Sadhya Of Ad Spends
BY Antora Chakraborty
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Heather Freeland Joins LinkedIn as First Chief Brand Officer
BY TEAM IMPACT
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Anupama Ramaswamy elevated as Havas India MD, Chief Creative Officer
BY TEAM IMPACT
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Parle-G Marks Onam with Campaign Focused on Tradition and Togetherness
BY TEAM IMPACT
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80 dB Communications Wins PR Mandate for Flam
BY TEAM IMPACT
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Dentsu Creative Isobar elevates Sahil Shah as CEO
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Anushka Sengupta
IMPACT Stories
How Programmatic Ads Powered the rise of ULLU, ALTT and more Before the Ban
BY Ruchika Jha
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BigTrunk Communications Secures Digital Mandate for Soframycin
BY TEAM IMPACT
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Parle-G celebrates the evolution of motherhood into friendship
BY TEAM IMPACT
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Clarity Communication & Wizikey Partner to Boost PR Impact Tracking
BY TEAM IMPACT
Creative Zone
Ads In Focus
BY Anushka Sengupta
Talking Point
Business Case for Being Good
BY Antora Chakraborty
CMO Interview
Redefining Re-Commerce
BY Yash Bhatia
IMPACT Stories
Can skincare become Lifebuoy's lifejacket?
BY Ruchika Jha
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Tribes Communication Named Presenting Partner for Impact 50 Most Influential Women 2025
BY TEAM IMPACT

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

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Eileen Ooi and Monaz Todywalla of PHD speak to Neeta Nair of Impact Magazine