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IMPACT Stories
'If 2025 was about language and culture, 2026 will be about context'
BY Ruchika Jha

Cover Story
The Rulebook For 2026
BY TEAM IMPACT

IMPACT Stories
Pexpo’s Dhurandhar Marketing: Vedant Padia on the Brand’s Growth Playbook
BY Antora Chakraborty

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Vipin Kapooria, CFO, Blinkit Steps Down After a Year
BY TEAM IMPACT

IMPACT Stories
Where Social Media Meets Commerce: WPP Media and Meta’s New Playbook
BY Antora Chakraborty

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IMPACT Hall of Fame 2025: Flipkart & DDB Mudra Secure Rank 24
BY TEAM IMPACT

Spotlight
Brought To You By... ‘Reality TV’
BY Antora Chakraborty

IMPACT Stories
IMPACT Hall of Fame 2025: Standout Campaigns at Ranks 39–37
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Flipkart Minutes and FCB Kinnect at Rank 39
BY TEAM IMPACT

IMPACT Stories
IMPACT Hall of Fame 2025 Reveals the Standout Ideas at Ranks 40, 41 & 42
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Lenskart Claims Rank 40 with ‘Gold Kaha Hai?’ Campaign
BY TEAM IMPACT

CMO Interview
Azaadi: The Nobel Way
BY Antora Chakraborty

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AB InBev partners with ICC as Official Beer Partner starting 2026
BY TEAM IMPACT

IMPACT Stories
Inside the 2025 Hall of Fame: Campaigns That Landed #51, #50 and #49
BY TEAM IMPACT

IMPACT Stories
The Omnicom Game of Thrones — culture mismatch or giant success?
BY NEETA NAIR

IMPACT Stories
Unveiled today IMPACT Hall of Fame 2025: Rank #69, #68 and #67
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Flipkart & FCB Kinnect Claim Rank 69
BY TEAM IMPACT

IMPACT Stories
Breaking on IMPACT: Kartik Sharma to lead Omnicom Media India as CEO
BY TEAM IMPACT

IMPACT Stories
Breaking: Omnicom Media India's new Leadership Structure Announced
BY TEAM IMPACT

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YES SECURITIES launches ExtraordiNARI Voices, opening with mountaineer Kaamya Karthikeyan
BY TEAM IMPACT

TOP STORY

Best Ads of December 2025

As 2025 closed, brands chose restraint over noise. Here are Impact’s picks of the most thoughtful campaigns of December 2025


Cleared For Branding


‘No More’ Noise


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