Tags Story

Cover Story
FMCG Brakes Before Accelerating?
BY Antora Chakraborty
Creative Zone
Ads In Focus
BY Antora Chakraborty
IMPACT Stories
‘AI Needs Even More Authentic Thinking’: Rahul Mathew, CCO, McCann India
BY Isha Khatu
Cover Story
Who Profits from Production?
BY Antora Chakraborty
IMPACT Stories
‘Wanted to build emotional relevance’: Anmol Sahai Mathuur on MARS Cosmetics’ new campaign
BY Raaina Jain
IMPACT Stories
Google's Gemini Ad Play: The Last Ad-Free Frontier Falls
BY Debolina Datta
More From Impact
Nikhil Kamath’s WTF backs BTG
BY TEAM IMPACT
IMPACT Stories
Straight from the Heart of the Croisette
BY TEAM IMPACT
Creative Zone
Best Ads of May 2026
BY Antora Chakraborty
IMPACT Stories
The Intern Is Artificial: AI Is Rewriting the First Step Into Advertising
BY Antora Chakraborty
IMPACT Stories
Race to Creative Glory: The Publishers & Media Contenders
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Antora Chakraborty
Cover Story
Who Will Rule the Internet?
BY Pritha Pahari BY Anaum Shaikh
More From Impact
Mother Dairy launches new ice cream campaign titled 'Aaya Mausam Ice Cream Ka'
BY TEAM IMPACT
IMPACT Stories
What Raj Shamani’s Python Episode says about the Future of Podcasts
BY Antora Chakraborty
IMPACT Stories
The Great Period Pivot
BY Anaum Shaikh
IMPACT Stories
Beyond the backlash: What happens to brands when founders become the headline
BY Anaum Shaikh
More From Impact
Samudra Manthan: Dr Annurag Batra Examines Structural Churn in Advertising
BY TEAM IMPACT
More From Impact
Canara HSBC Life Insurance launches ‘Promises Forever’ ahead of Promise Day 2026
BY TEAM IMPACT
Spotlight
Omnicom’s Aditya Kanthy: Consolidation Won’t Delay OAI’s Growth Story by Two Years
BY NEETA NAIR

TOP STORY

Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments

Making Tyres Matter: CEAT CMO Lakshmi Narayanan B

When OOH Shows Up And Stands Out Too

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • NDTV’s Big Test

  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Livpure CMO Nitin Malhotra on water purification, consumer education and home wellness