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IMPACT Stories
‘The bravest decision was hiding the Colgate logo until the very end’
BY Yash Bhatia
Spotlight
Tale Of Two Diamonds
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IMPACT Stories
Best Ads 2025: Special Mentions
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Cover Story
10 on 10 campaigns of 2025
BY Yash Bhatia
IMPACT Stories
‘In 2026, radio won’t sell airtime — it will curate culture and communities’
BY Pritha Pahari
IMPACT Stories
‘Radio companies have turned out to become brand solutions providers’
BY Pritha Pahari
Cover Story
The Rulebook For 2026
BY TEAM IMPACT
IMPACT Stories
Why is Tata telling two Diamond stories at once?
BY Antora Chakraborty
IMPACT Stories
Find Out Who Made It to Ranks 21, 20 and 19 of IMPACT Hall of Fame 2025
BY TEAM IMPACT
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IMPACT Hall of Fame 2025: Mathrubhumi and Maitri Advertising Works Rank 19
BY TEAM IMPACT
IMPACT Stories
Prasoon Joshi & Aditya Kanthy to lead Omnicom Advertising in India
BY TEAM IMPACT
IMPACT Stories
Breaking on IMPACT: Prasoon Joshi to lead Omnicom Advertising India
BY NEETA NAIR
IMPACT Stories
FOMO Sells: Why Brands Are Going All-In on Disappearing Content
BY Ruchika Jha
IMPACT Stories
Bihar vs New York: Which method will write India's next political playbook?
BY Antora Chakraborty
IMPACT Stories
From jerseys to brand collaborations: India’s Women’s World Cup win sparks marketing gold
BY Ruchika Jha
Creative Zone
Ads in Focus
BY Anushka Sengupta
IMPACT Stories
Leaders across industry remember Piyush Pandey’s wisdom, wit, and warmth
BY TEAM IMPACT
IMPACT Stories
Piyush Pandey: The Adman Who Taught India to Be Itself
BY TEAM IMPACT
IMPACT Stories
Is Tharoor India’s Next Media Muse?
BY Antora Chakraborty
IMPACT Stories
The Tharoorian Effect
BY Antora Chakraborty

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Ads in Focus

Which ads raised the creative bar this week? Here’s IMPACT’s curated list

Why 2026 Will Reward Clear Decisions, Not Busy Brands

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