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MORE THAN ‘LUCKY’
BY NEETA NAIR
Cannes Lions 2025
11 Campaigns that are e4m & IMPACT's best bets at Cannes Lions 2025
BY Yash Bhatia
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Cheil India and Samsung India Mark Father’s Day with Campaign Highlighting Paternal Traits
BY TEAM IMPACT
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Max Level Wins PR Mandate for Riot Games in India and South Asia
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Organic India Joins Hands with Sachin Tendulkar
BY TEAM IMPACT
Spotlight
Taj of Tunes
BY Anushka Sengupta
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Taj Mahal Chai Bansuri: A Teapot That Plays Indian Classical Music
BY TEAM IMPACT
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Tata Tea Jaago Re Launches AI Campaign to Drive Collective Climate Action
BY TEAM IMPACT
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Wagh Bakri Recognised as India’s Most Trusted Tea Brand for Fourth Year Running
BY TEAM IMPACT
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Manoj Bajpayee Celebrates Chai Rituals with Tata Soulfull No Maida Rusk
BY TEAM IMPACT
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Society Tea Launches Nostalgic Spice Secrets TVC Celebrating Home-Cooked Flavours
BY TEAM IMPACT
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Philips Helps Gen-Z Turn Green Flags This Valentine’s Day with “Steam It Up” Campaign
BY TEAM IMPACT
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Samsung Launches "Galaxy Empowered" to Upskill 20,000 Teachers
BY TEAM IMPACT
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Rishi Kapoor Appointed CEO & Director of Team Marksmen Network
BY TEAM IMPACT
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Honda Launches CRF450 Rally India Tour to Showcase Motorsport Excellence
BY TEAM IMPACT
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Third Wave Coffee Appoints Akshat Arora as Marketing Director
BY TEAM IMPACT
Talking Point
Ad World’s Red Carpet for Kaleen Bhaiyya
BY Anjana Naskar
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GroupM Conceptualizes Weather-Responsive CTV Advertising Campaign for Tata Tea Gold Care
BY TEAM IMPACT
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Tata Tea Chakra Gold Partners with Pushpa 2 for Exclusive Campaign
BY TEAM IMPACT
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Tata Consumer Products Re-appoints Wavemaker as Media Partner
BY TEAM IMPACT

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Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year

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