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Cover Story
Earning a PhD in Winning Accounts
BY NEETA NAIR

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PHD India Selected to Lead the Integrated Media Mandate for Watertec
BY TEAM IMPACT

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Imagicaaworld Entertainment to Develop India’s Largest Waterpark near Ahmedabad
BY TEAM IMPACT

IMPACT Stories
DP World secures Asia Cup title sponsorship until 2031: Sources
BY Yash Bhatia

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Coca-Cola India Showcases Water Conservation Work in Rajasthan Through New Video Series
BY TEAM IMPACT

IMPACT Stories
Asia Cup 2025 gets DP World, Wonder Cement, Royal Stag, BYD, Groww as sponsors: Sources
BY Yash Bhatia

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Johnnie Walker Launches ‘The Walkers List’ to Celebrate Progress Through Collaboration
BY TEAM IMPACT

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Timex Launches 'Analog Life' Campaign to Promote Intentional Living
BY TEAM IMPACT

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Signature Packaged Drinking Water Launches New Campaign Featuring Ayushmann Khurrana
BY TEAM IMPACT

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Ashirvad by Aliaxis Marks 25 Years of Trust with Heartfelt Brand Film
BY TEAM IMPACT

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PepsiCo India Champions Water Security in World Water Day film
BY TEAM IMPACT

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HDFC Bank Parivartan's #WaterWonders film showcases unique water conservation measures
BY TEAM IMPACT

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Dr. Fixit Unveils New Ad Campaign Featuring Amitabh Bachchan!
BY TEAM IMPACT

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Bajaj Provides 24x7 Seva Kendra at Maha Kumbh Mela 2025 for Pilgrim Comfort
BY TEAM IMPACT

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Bisleri Partners with ASI to Revive Water Bodies at Historic Heritage Sites
BY TEAM IMPACT

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Dr. Fixit Partners with KBC for Silver Jubilee Season
BY TEAM IMPACT

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Clear Premium Water Partners with National Games for Sustainability
BY TEAM IMPACT

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Clear Premium Water Partners with Tennis Premier League Season 6
BY TEAM IMPACT

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‘The Journey Home’ Celebrates Vedica’s Himalayan Heritage
BY TEAM IMPACT

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Plum Unveils ‘Chemistry That’s Just Bright’ Campaign
BY TEAM IMPACT

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go


The Rebel Recipe


‘Creative work now brings least revenue’


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