neeta nair STORIES

neeta nair

Editor

neeta.nair@exchange4media.com

@neetanairhere

I lead a team of highly energetic journalists at IMPACT and together we aim to pack a punch with every edition we deliver. I cover the nuances of the vibrant Media and Advertising industry in India, regularly moderate webinars for the Group and enjoy conducting video interviews with the leaders in the A&M space.

Cover Story
MORE THAN ‘LUCKY’
BY NEETA NAIR
Cannes Lions 2025
‘It’s the youth and tech-use that really makes India stand out as a market’
BY NEETA NAIR
Cannes Lions 2025
‘We’re not chasing size, we’re building strength.’
BY NEETA NAIR
Cannes Lions 2025
FCB wins three Golds, India's Day 4 tally stands at 5
BY NEETA NAIR BY Anushka Sengupta
Cannes Lions 2025
India Reclaims the Spotlight on Day 3 of Cannes Lions with 14 metals
BY NEETA NAIR BY Anushka Sengupta
Cannes Lions 2025
India Roars Back at Cannes Lions with 9 Metals on Day 3
BY NEETA NAIR BY Anushka Sengupta
Cannes Lions 2025
'Accenture Song’s India Expansion Likely Next Year,' Says David Droga
BY NEETA NAIR
Cannes Lions 2025
‘If the Naga Baba hit me with a gold stick, maybe we'd have won a gold'
BY NEETA NAIR
Cannes Lions 2025
‘IPG–Omnicom merger isn’t about combining 2 entities; it’s about designing something new’
BY NEETA NAIR
Cannes Lions 2025
India’s Cannes Momentum Eases with Three Wins on Day Two
BY NEETA NAIR BY Anushka Sengupta
Cannes Lions 2025
‘We don’t chase awards; we chase impact’
BY NEETA NAIR
Cannes Lions 2025
José Miguel Sokoloff: On Creativity, Collaboration, and Transition at Cannes Lions 2025
BY NEETA NAIR
Cannes Lions 2025
Cheil Pe Charcha: Dabas Leads the Dialogue of Disruption
BY NEETA NAIR
Cover Story
BUILDING AN AGILE FUTURE
BY NEETA NAIR
Cannes Lions 2025
Cheil pe Charcha: Dabas Leads the Dialogue of Disruption
BY NEETA NAIR
Cover Story
Will India Get ‘Lucky’ at Cannes?
BY NEETA NAIR
Cannes Lions 2025
Das-Ing Through Cannes
BY NEETA NAIR
More From Impact
Veteran advertising leader Rohit Ohri launches a culture consultancy, Ohriginal
BY NEETA NAIR
Cannes Lions 2025
THE CANNES LIONS ‘RUSH’
BY NEETA NAIR
Cannes Lions 2025
‘INDIA WILL SEE MORE JURY PRESIDENTS AT CANNES’
BY NEETA NAIR
Cannes Lions 2025
Dheeraj Sinha: At FCB, we don't engineer the agency to win Cannes Lions
BY NEETA NAIR
Interview
India’s 1st lockdown agency- Atom celebrates 5 years with 40% Y-o-Y revenue growth
BY NEETA NAIR
Interview
When Noise Helps You Focus
BY NEETA NAIR
Interview
‘Won’t be part of summer price war’
BY NEETA NAIR
Cover Story
Unfair T-Raid Practices?
BY NEETA NAIR
Interview
Re-Volvo-ing around Luxury
BY NEETA NAIR
More From Impact
Neeraj Bassi, Chief Growth Officer of Cheil quits, likely to join Ogilvy
BY NEETA NAIR
More From Impact
John Thangaraj, CSO of Havas Creative Network India quits, likely to join Dentsu
BY NEETA NAIR
Interview
Una- polo -getically Regal
BY NEETA NAIR
Cover Story
LEOpoly, but at what cost?
BY NEETA NAIR
More From Impact
Aalap Desai: ‘There might be a rise in controversial viral campaigns’ in 2025
BY NEETA NAIR
Cover Story
Hall of Fame
BY NEETA NAIR BY Aryan Khanna
More From Impact
Ashima Mehra: The Emphasis Will Be on Platform-Native Strategies in 2025
BY NEETA NAIR
More From Impact
Ram Cobain: ‘The Use of AI Will Become More Familiar and Intuitive’ in 2025
BY NEETA NAIR
More From Impact
Rahul Mathew: 'More Creative Intelligence Around AI' in 2025
BY NEETA NAIR
More From Impact
Paritosh Srivastava: Focus on ‘Real business solutions with measurable ROI’ in 2025
BY NEETA NAIR
Spotlight
Dheeraj Sinha, FCB Group India’s captain cool
BY NEETA NAIR
Spotlight
Why is it the end of the road for Wieden+Kennedy in India?
BY NEETA NAIR
Interview
Painting Nostalgia
BY NEETA NAIR
Interview
NEW NAME, OLD BANDHAN
BY NEETA NAIR
Interview
Palmolive Lathers up for a comeback
BY NEETA NAIR
Spotlight
Pivoting for Good
BY NEETA NAIR
Spotlight
The X factor in CX
BY NEETA NAIR
More From Impact
Exclusive: Swati Bhattacharya to be Global Head of GCPL's Lightbox Creative Lab
BY NEETA NAIR
Spotlight
Scarecrow experiments with a ‘human mascot’
BY NEETA NAIR
More From Impact
Fundamental wins pitch called by WeWork, to work on its brand campaign
BY NEETA NAIR
More From Impact
‘Iron Man’ of Amazon India, Kedar Ravangave joins Kotak Mahindra Bank
BY NEETA NAIR
Cover Story
India Loses Its Shine
BY NEETA NAIR
Interview
Creativity is such a powerful tool: John Mescal
BY NEETA NAIR
Talking Point
INDIAN CREATIVITY IS MUCH ABOVE AWARDS
BY NEETA NAIR
Interview
‘WE ARE USING CANNES AS A BACKDROP TO THINK ABOUT FUTURE STRATEGIES’
BY NEETA NAIR
Interview
‘Not All Work Is Right For Awards’
BY NEETA NAIR
Spotlight
Ogilvy Blazes a Trail
BY NEETA NAIR
Interview
‘India is a big market for talent & innovation’
BY NEETA NAIR
Interview
‘I didn’t want my successor to be a mini-me’
BY NEETA NAIR
Talking Point
‘Creativity is not just about fun and expression’
BY NEETA NAIR
Interview
Navigating the Conservative Korean Market with Creativity
BY NEETA NAIR
Interview
‘Generative AI is giving our employees superpowers’
BY NEETA NAIR
Interview
‘AI will help us go faster in producing content’
BY NEETA NAIR
Spotlight
Cannes Lions Festival of Creativity 2024 Begins With A Roar
BY NEETA NAIR
Spotlight
'Sideways is the Birbal to Clients' Problems'
BY NEETA NAIR
Cover Story
A Superhit Content Factory
BY NEETA NAIR
Cover Story
Building a new Dentsu
BY NEETA NAIR
Cover Story
'India is of critical importance to the global health of FCB’
BY NEETA NAIR
Talking Point
THROUGH THE GRAPEVINE: TOP LEADERS FROM MEDIA.MONKS- AZAZUL HAQUE & KIRAN RAMAMURTHY QUIT
BY NEETA NAIR
Interview
Wakefit: Lack of Legacy is a Blessing
BY NEETA NAIR
Spotlight
Breathless Films: Production Houses don't have Huge Margins
BY NEETA NAIR
Interview
'Havas India Will Grow By 30%, Third Year In a Row'
BY NEETA NAIR
Impact Feature
Media.Monks is Sprinting, Not Running
BY NEETA NAIR
Cover Story
Admakers like a Wow
BY NEETA NAIR BY Aryan Khanna
Cover Story
A Dream Run
BY NEETA NAIR
Cover Story
JWT'S FINALITY
BY NEETA NAIR
Impact Feature
'Madison is an Incredibly Focused Agency'
BY NEETA NAIR
Impact Feature
BBDO India's New Business Thrust
BY NEETA NAIR
Impact Feature
The Heart of Advertising
BY NEETA NAIR
Spotlight
'LKSS Has Grown By More Than 20% Every Year Since The Pandemic'
BY NEETA NAIR
Spotlight
Passing On the FCB India Baton
BY NEETA NAIR
Interview
A Royale Affair
BY NEETA NAIR
Spotlight
Havas On The Rise
BY NEETA NAIR
Cover Story
Cannes Do Better
BY NEETA NAIR
Spotlight
‘We are heavily focused on Generative AI’
BY NEETA NAIR
Spotlight
‘Atom is a force of nature in the Indian market’
BY NEETA NAIR
Spotlight
‘We do our best work on our biggest client’
BY NEETA NAIR
Spotlight
'There is a disconnect between awards and what works in real life for a brand'
BY NEETA NAIR
Spotlight
'Want to change the perception that we are a mainstream agency network'
BY NEETA NAIR
Spotlight
'Our Vanish entry on autism can be our Liquid Billboard this year'
BY NEETA NAIR
Spotlight
Adobe Uses AI to Unleash Creativity for All
BY NEETA NAIR
Cover Story
Can India Repeat History?
BY NEETA NAIR
Cover Story
A Stellar Year
BY NEETA NAIR
Spotlight
A Different Ball Game
BY NEETA NAIR
Impact Feature
‘India Is A Standout Market’
BY NEETA NAIR
More From Impact
Byju’s-owned Aakash calls for creative pitch
BY NEETA NAIR
More From Impact
Amazon Fresh to do next ATL campaign with Media.Monks
BY NEETA NAIR
Cover Story
The Challengers
BY NEETA NAIR
Talking Point
How AI Became Aditya Iyer
BY NEETA NAIR
Spotlight
‘We Only Have Multi-year Partnerships With Agencies’
BY NEETA NAIR
Talking Point
Coke Studio Travels from India to Bharat
BY NEETA NAIR
Cover Story
IMPACT’S CREATIVE HOTLIST
BY NEETA NAIR
Interview
Times Now no.1, says Rahul Shivshankar
BY NEETA NAIR
Cover Story
A New Dawn for The Hindu Group
BY NEETA NAIR

TOP STORY

Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year

Ads In Focus

Speaking the Consumer’s Language: The Power of Regional Storytelling

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