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IMPACT Stories
AI-Powered Diwali Campaigns Illuminate Consumer Engagement in 2025
BY Antora Chakraborty
IMPACT Stories
Festival Ready, Brand Steady
BY Anusheel Shrivastava
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Motilal Oswal Highlights Operational Readiness in Its Diwali Muhurat Trading Film
BY TEAM IMPACT
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KKCL’s ‘Punya Kiya Bhi, Pehna Bhi’ Links Festive Fashion with Everyday Goodness
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Anushka Sengupta
IMPACT Stories
Surprise & Delight Is the New Discount: Why Rewards Beat Price in 2025
BY Vikas Shah
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VDO.AI Study: CTV Completion Rates Hit ~91% for Consumer Electronics
BY TEAM IMPACT
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Asian Footwears and M.S. Dhoni Launch Festive Campaign ‘Go Chase’
BY TEAM IMPACT
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EMotorad, Phool Collaborate for a Sustainable Diwali Giveaway
BY TEAM IMPACT
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L’Oréal Paris launches its first-ever festive film ‘Mujh Mein Hai Diwali’
BY TEAM IMPACT
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Libas Launches Festive Campaign ‘Roshni’ Highlighting Women and Light
BY TEAM IMPACT
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Starbucks India Explores Changing Notions of Togetherness in New Diwali Campaign
BY TEAM IMPACT
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UGRO Capital Launches #UtsavKiUdaan Featuring Business Lakshmi Mantras
BY TEAM IMPACT
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AI platform searches hit 654 million in India’s pre-festive season: GIPSI’s GRWAi report
BY TEAM IMPACT
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McDonald’s India launches Festive-Meals campaign to celebrate Durga Puja and Diwali
BY TEAM IMPACT
Cover Story
BFSI Breaks The Mould
BY Anushka Sengupta
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Budweiser 0.0 Unveils First-Ever Festive Campaign in India, ‘Made for Celebrations’
BY TEAM IMPACT
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Home Credit India Launches #UpgradeWaaliDiwali Campaign
BY TEAM IMPACT
Spotlight
Magazines on the Go
BY Yash Bhatia
Cover Story
High-Stakes Festive Race
BY Pritha Pahari

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