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neeta nair

Editor

[email protected]

@neetanairhere

I lead a team of highly energetic journalists at IMPACT and together we aim to pack a punch with every edition we deliver. I cover the nuances of the vibrant Media and Advertising industry in India, regularly moderate webinars for the Group and enjoy conducting video interviews with the leaders in the A&M space.


IMPACT Stories
TATA.CARS’ Next Big Drive
BY NEETA NAIR

IMPACT Stories
#IMPACTExclusive: Raids at Dentsu India offices in Delhi and Mumbai
BY NEETA NAIR

IMPACT Stories
Mohalla to Metro: The Chambal you do cheers to, not fear
BY NEETA NAIR

Cover Story
NDTV’s Big Test
BY NEETA NAIR

CMO Interview
The New TVS Raider's Superpowers
BY NEETA NAIR

IMPACT Stories
Impact Exclusive: Manjari Upadhye, CMO, Auto Biz moves on from Mahindra & Mahindra
BY NEETA NAIR

Interview
McDonald’s: 30 Years Young
BY NEETA NAIR

Impact Feature
'Mother of all Problems'
BY NEETA NAIR

Cover Story
Rock Bottom
BY NEETA NAIR

IMPACT Stories
‘Don't assume the jury will take your word for it’: Liz Taylor & Kainaz Karmakar, Ogilvy
BY NEETA NAIR

More From Impact
‘There's a lot less talk on hypotheticals in Cannes Lions 2026’: George Manas of Omnicom
BY NEETA NAIR

IMPACT Stories
‘We need to change the notion that to be global, you have to be outside the region’
BY NEETA NAIR

IMPACT Stories
‘An agency that can’t make smart decisions between platforms has no long-term future’
BY NEETA NAIR

IMPACT Stories
‘There is a slight undertone of underconfidence in India’: Anisha Iyer of OMD India
BY NEETA NAIR

IMPACT Stories
‘We need to make sure the brilliance happening in India scales fast’: OMD Leaders
BY NEETA NAIR

IMPACT Stories
Cannes Lions 2026: As AI gets smarter, PHD is betting on human intelligence
BY NEETA NAIR

IMPACT Stories
‘It is unfortunate that the pressure to win is so high’: Rob Reilly, Global CCO, WPP
BY NEETA NAIR

More From Impact
‘Indian work lacked a certain spark’: Music Composer Subhajit Mukherjee
BY NEETA NAIR

IMPACT Stories
'Great work has many fathers. Bad work doesn't have any parents': Andrés Ordóñez of McCann
BY NEETA NAIR

Cover Story
Power of ‘One’ Leader
BY NEETA NAIR

IMPACT Stories
Breaking: Sambit Mohanty joins Yaap as Group CCO
BY NEETA NAIR

IMPACT Stories
Leo appoints Saurabh Sabikhi as Executive Creative Director in Delhi
BY NEETA NAIR

Cover Story
A Resounding Roar
BY NEETA NAIR

IMPACT Stories
‘It was a career mistake’: Swati Bhattacharya on Global Head role at Godrej Creative Lab
BY Neeta Nair and Raaina Jain

Interview
Will Amer Jaleel’s ‘Curativity’ Become Synonymous With Creativity?
BY NEETA NAIR

IMPACT Stories
#ImpactExclusive: Babita Baruah is NOT exiting VML India, she clarifies
BY NEETA NAIR

More From Impact
#IMPACTExclusive: Prakash Nair, President & North head moves on from Ogilvy
BY NEETA NAIR

More From Impact
Ram Jayaraman (Cobain) moves on from Omnicom Advertising, joins Target
BY NEETA NAIR

IMPACT Stories
IMPACT Exclusive: Myntra calls for a creative pitch for ‘End of Reason Sale’
BY NEETA NAIR

IMPACT Stories
#IMPACTExclusive: Madhur Sugar calls for a creative pitch in Mumbai
BY NEETA NAIR

IMPACT Stories
Exclusive: Gulf Oil Lubricants opens pitch, on a lookout for a creative agency
BY NEETA NAIR

Impact Feature
Inside the Omnicom-IPG Merger
BY NEETA NAIR

IMPACT Stories
Kajaria Ceramics calls for a pitch, awards creative duties to Innocean India
BY NEETA NAIR

Impact Feature
Fuse-Ing Opportunity With Expertise
BY NEETA NAIR

Interview
‘Is traditional TV a magnet for growth— the honest answer is: no, not by itself’
BY NEETA NAIR

Interview
‘India has moved from an expansion phase to an allocation phase’
BY NEETA NAIR

Interview
A ‘Super-Star’ Product
BY NEETA NAIR

Spotlight
Omnicom’s Aditya Kanthy: Consolidation Won’t Delay OAI’s Growth Story by Two Years
BY NEETA NAIR

IMPACT Stories
Omnicom’s Aditya Kanthy says, ‘Tackling client conflict well, won’t affect OAI’s growth’
BY NEETA NAIR

IMPACT Stories
Why the Tata Mumbai Marathon Still Wins Hearts—Year After Year
BY NEETA NAIR

IMPACT Stories
‘I could attempt this idea only because of Mohanlal’
BY NEETA NAIR

IMPACT Stories
‘Aamir Khan also wanted Ranveer Singh to be in Dream11’s ad’
BY NEETA NAIR

IMPACT Stories
‘AI will unlock true cultural personalization at scale in 2026’
BY NEETA NAIR

IMPACT Stories
‘Premium, quick commerce and AI will shape marketing’s next leap in 2026’
BY NEETA NAIR

IMPACT Stories
‘2026 Will Mark OTT’s Shift to Smart, Profitable Growth’
BY NEETA NAIR

IMPACT Stories
‘AI will increasingly function as the operating system for marketing’
BY NEETA NAIR

IMPACT Stories
‘Personalization isn’t just about data anymore — it’s about crafting moments’
BY NEETA NAIR

IMPACT Stories
‘2026 is the year AI goes from being a toy to a tool’
BY NEETA NAIR

IMPACT Stories
‘Authentic storytelling will be the true differentiator’
BY NEETA NAIR

IMPACT Stories
'The future of Hindi news is bright'
BY NEETA NAIR

IMPACT Stories
‘Print will not only remain relevant but also increasingly indispensable’
BY NEETA NAIR

IMPACT Stories
‘Agility won’t be a transformation project; it will become a permanent capability’
BY NEETA NAIR

IMPACT Stories
'Print Is the Only Medium That Can Bring All Five Senses to Life'
BY NEETA NAIR

IMPACT Stories
Geopolitics, nationalism and economic impact will drive TV news in 2026
BY NEETA NAIR

IMPACT Stories
The Omnicom Game of Thrones — culture mismatch or giant success?
BY NEETA NAIR

IMPACT Stories
IMPACT Breaking: Rahul Mathew to take charge as CCO, McCann Worldgroup India post merger
BY NEETA NAIR

IMPACT Stories
IMPACT Breaking: Josy Paul to continue as BBDO India Chief post merger
BY NEETA NAIR

IMPACT Stories
Larger role for Rohan Mehta; Chandni Shah to lead Kinnect X 22feet Tribal in new OA India
BY NEETA NAIR

IMPACT Stories
Aditya Kanthy to be President & MD - OAI in merged Omnicom-IPG entity
BY NEETA NAIR

IMPACT Stories
Breaking: S. Subramanyeswar to lead Strategy as CSO, India - Omnicom Advertising India
BY NEETA NAIR

IMPACT Stories
Breaking on IMPACT: Prasoon Joshi to lead Omnicom Advertising India
BY NEETA NAIR

IMPACT Stories
Breaking: Dheeraj Sinha to be CEO, McCann Worldgroup India in merged Omnicom-IPG group
BY NEETA NAIR

IMPACT Stories
VIDEO INTERVIEW: Prasanth Kumar on why India continues to drive WPP Media’s growth
BY NEETA NAIR

Cover Story
Grouped Together To Win
BY NEETA NAIR

IMPACT Stories
After Singapore, Praful Akali’s Medulla eyes the US market
BY NEETA NAIR

Interview
‘The Ching’s Secret ad didn’t cost Rs 150 cr, only a fraction of that’
BY NEETA NAIR

IMPACT Stories
VIDEO INTERVIEW: PHD’s Eileen Ooi & Monaz Todywalla on Redefining Media Strategy in India
BY NEETA NAIR

Cover Story
Earning a PhD in Winning Accounts
BY NEETA NAIR

IMPACT Stories
Tharoorisation of Football
BY Antora Chakraborty and Neeta Nair

Interview
Design agency Elephant trumpets in APAC, expands to Singapore
BY NEETA NAIR

More From Impact
Smit Shukla elevated to Country Head, Philips Personal Health, India subcontinent
BY NEETA NAIR

Interview
Not Just An Airport
BY NEETA NAIR

IMPACT Stories
‘I’m Not Going To Let Parkinson’s Bog Me Down’
BY NEETA NAIR

IMPACT Stories
Amit Akali: I am not going to let Parkinson’s bog me down
BY NEETA NAIR

IMPACT Stories
BREAKING: Ex-FCB Ulka CCO Hemant Shringy to join Wondrlab as CCO & Managing Partner
BY NEETA NAIR

IMPACT Stories
VIDEO INTERVIEW: Masaba Gupta on Breaking Mom Myths and Redefining Modern Motherhood
BY NEETA NAIR

Impact Feature
Going Local for Growth
BY NEETA NAIR

IMPACT Stories
VIDEO INTERVIEW: How did Philips launch wearable breast pumps?
BY NEETA NAIR

More From Impact
Exclusive: Surabhi Kanjilal joins as the CMO of Zurich Kotak General Insurance
BY NEETA NAIR

Impact Feature
‘Unmask’ulinity – Meet the people behind the most viral regional ad
BY NEETA NAIR BY Yash Bhatia

IMPACT Stories
‘Jewellery is for everyone. It has no gender'
BY NEETA NAIR

Cover Story
MORE THAN ‘LUCKY’
BY NEETA NAIR

Cannes Lions 2025
‘It’s the youth and tech-use that really makes India stand out as a market’
BY NEETA NAIR

Cannes Lions 2025
‘We’re not chasing size, we’re building strength.’
BY NEETA NAIR

Cannes Lions 2025
FCB wins three Golds, India's Day 4 tally stands at 5
BY NEETA NAIR BY Anushka Sengupta

Cannes Lions 2025
India Reclaims the Spotlight on Day 3 of Cannes Lions with 14 metals
BY NEETA NAIR BY Anushka Sengupta

Cannes Lions 2025
India Roars Back at Cannes Lions with 9 Metals on Day 3
BY NEETA NAIR BY Anushka Sengupta

Cannes Lions 2025
'Accenture Song’s India Expansion Likely Next Year,' Says David Droga
BY NEETA NAIR

Cannes Lions 2025
‘If the Naga Baba hit me with a gold stick, maybe we'd have won a gold'
BY NEETA NAIR

Cannes Lions 2025
‘IPG–Omnicom merger isn’t about combining 2 entities; it’s about designing something new’
BY NEETA NAIR

Cannes Lions 2025
India’s Cannes Momentum Eases with Three Wins on Day Two
BY NEETA NAIR BY Anushka Sengupta

Cannes Lions 2025
‘We don’t chase awards; we chase impact’
BY NEETA NAIR

Cannes Lions 2025
José Miguel Sokoloff: On Creativity, Collaboration, and Transition at Cannes Lions 2025
BY NEETA NAIR

Cannes Lions 2025
Cheil Pe Charcha: Dabas Leads the Dialogue of Disruption
BY NEETA NAIR

Cover Story
BUILDING AN AGILE FUTURE
BY NEETA NAIR

Cannes Lions 2025
Cheil pe Charcha: Dabas Leads the Dialogue of Disruption
BY NEETA NAIR

Cover Story
Will India Get ‘Lucky’ at Cannes?
BY NEETA NAIR

Cannes Lions 2025
Das-Ing Through Cannes
BY NEETA NAIR

More From Impact
Veteran advertising leader Rohit Ohri launches a culture consultancy, Ohriginal
BY NEETA NAIR

Cannes Lions 2025
THE CANNES LIONS ‘RUSH’
BY NEETA NAIR

TOP STORY

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