I lead a team of highly energetic journalists at IMPACT and together we aim to pack a punch with every edition we deliver. I cover the nuances of the vibrant Media and Advertising industry in India, regularly moderate webinars for the Group and enjoy conducting video interviews with the leaders in the A&M space.
In conversation with Ankit Khirwal, Head of Marketing, upGrad we decode Generative AI’s impact on the brand’s product category and latest campaign, it's media mix, and more
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