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pritha pahari STORIES
I cover all things media, advertising, and marketing, diving into the trends that keep these industries buzzing. From quirky new ad formats to how brands are getting creative with audiences, I love writing about the stories behind the strategies. I’m always on the hunt for the next emerging trend—and having a little fun while doing it!
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Eclectic and Electric
Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year
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