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CMO Interview
The Caratlane to Chic
BY Anushka Sengupta
Cover Story
Aamir Khan: In the creative field you have to follow Saraswati. Lakshmi follows
BY Kanchan Srivastava
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BY TEAM IMPACT
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CMO Interview
Versuni: Recipes of Love
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Spotlight
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BY admin
Impact Feature
Channel Factory Tunes into India
BY Shantanu David
Backbeat
Straight Drive Is My Business Mantra
BY Amit Relan
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‘WE ARE BAKING FIVE DIFFERENT PIES’
BY PRANAB JYOTI BHUYAN
Creative Zone
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BY Mitaksh Jain
Interview
PR HAS FARED BETTER THAN OTHER MARCOM DISCIPLINES: MADAN BAHAL
BY TEAM IMPACT
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Creative Zone
LATEST AD CAMPAIGNS
BY NEETA NAIR
Interview
‘HUL is extremely supportive of mavericks, at the same time intolerant of rogues’
BY Srabana Lahiri

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‘Humans Respond to Humans, not Code'

In an AI-driven world, some brands stand out by embracing emotional storytelling—this one’s a look at how heart still leads in a data-led age

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