Tags Story

More From Impact
Kotak Mahindra Prime Names Suraj Rajappan as MD & CEO
BY TEAM IMPACT
Impact Feature
Inside the Omnicom-IPG Merger
BY NEETA NAIR
More From Impact
WhatsApp introduces cross-platform chat transfer and new AI-led features
BY TEAM IMPACT
More From Impact
Adhira & Appa Coffee appoints Shruti Haasan and Murali Sharma as brand ambassadors
BY TEAM IMPACT
More From Impact
Thermocool launches Navratri campaign across key rail routes, Vande Bharat
BY TEAM IMPACT
More From Impact
Navi launches zero-commission motor insurance via app-only model
BY TEAM IMPACT
More From Impact
Levi’s Extends ‘Behind Every Original’ Campaign with Alia Bhatt
BY TEAM IMPACT
Cover Story
The Challengers
BY Ruchika Jha
IMPACT Stories
Meta’s Subscription Pivot
BY Pritha Pahari
More From Impact
Thermocool Rolls Out Branding on Vande Bharat Express and Anand Vihar Station
BY TEAM IMPACT
More From Impact
Rapido unveils new brand identity as it expands beyond bike taxis
BY TEAM IMPACT
More From Impact
Happiest Health appoints Bharati Jajoo as Medical Director of BodyDynamics
BY TEAM IMPACT
More From Impact
JioHotstar Strengthens Product and Engineering Leadership with Senior Tech Appointments
BY TEAM IMPACT
More From Impact
Tinder runs culture-led dating activations across India’s North East
BY TEAM IMPACT
More From Impact
Apple appoints Avtar Ram Singh as Head of International Marketing
BY TEAM IMPACT
More From Impact
Godrej Backs Handloom Revival with ‘Tested for Handlooms’ Washing Machine Initiative
BY TEAM IMPACT
More From Impact
ZET receives NPCI approval to launch UPI payments via RuPay credit cards
BY TEAM IMPACT
IMPACT Stories
‘When we saw the first edit, the offline director had tears in his eyes’
BY Yash Bhatia
IMPACT Stories
‘Aamir Khan also wanted Ranveer Singh to be in Dream11’s ad’
BY NEETA NAIR
Cover Story
Merry 'Click'mas
BY Pritha Pahari

TOP STORY

Proof Over Promise

What shifts in consumer behaviour ushered the shift from beauty-led to ingredient-led skincare advertising & does it contribute to business outcomes?

The Price of Power

Locks of Trust

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Tony Harradine of Omnicom Media speaks to Neeta Nair of IMPACT about the consolidation