Tags Story

IMPACT Stories
Why Is Demon Slayer’s Release Such a Big Deal for Fandom, Fashion, and Commerce?
BY Ruchika Jha
IMPACT Stories
Tunnel Vision: When Commutes Turn into Experiences
BY Pritha Pahari
More From Impact
Spykar debuts ‘It’s in Our Jeans/Genes’ podcast with Suta sisters in first episode
BY TEAM IMPACT
IMPACT Stories
Flipkart and Dream11’s star-studded ads: Do stars steal the show from the brand?
BY Yash Bhatia
More From Impact
Binge-Branding
BY Antora Chakraborty
Cover Story
High-Stakes Festive Race
BY Pritha Pahari
More From Impact
Skyscanner Appoints Suryakumar Yadav as Brand Ambassador for India
BY TEAM IMPACT
IMPACT Stories
Don’t Build a Brand Book. Build a Cult Manual.

BY Ekta Banodkar
IMPACT Stories
Building Brand Stories in a Scroll Culture
BY Almas Khan
More From Impact
Things I Recommend You Do Before You Hire an Agency
BY Yash Chandiramani
Interview
Not Just An Airport
BY NEETA NAIR
IMPACT Stories
How Stories from Books, Films & Travel Shaped My Approach to Creativity and Leadership
BY Bala Kumaran
More From Impact
BARC India appoints Gaurav Banerjee as Chairman
BY TEAM IMPACT
Creative Zone
Best Ads of July 2025
BY Anushka Sengupta
More From Impact
RoshanSpace's ProDigi brings Wimbledon 2025 to Mumbai with live DOOH campaign across city
BY TEAM IMPACT
More From Impact
The Pant Project Rolls Out “Oops Proof” Monsoon Bus Campaign for Water Repellent Pants
BY TEAM IMPACT
More From Impact
Santoor Royal Sandal Launches New Campaign Featuring Meenakshi Chaudhary
BY TEAM IMPACT
IMPACT Stories
The Enduring Power of Core Values: Crafting a Meaningful Personal Brand
BY Rajeev Jain
More From Impact
Clarity Communication & Wizikey Partner to Boost PR Impact Tracking
BY TEAM IMPACT
Creative Zone
Ads In Focus
BY Anushka Sengupta

TOP STORY

Jewels in the Sky

Shantiswarup Panda (Indriya, Aditya Birla Group) and Ajay Mehta (WPP Media India) talk on how ‘Aasmaniyat’ transformed theatre ceilings into a starry canvas

A Sadhya Of Ad Spends

Walls of Wonder

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Nishant Kedia, Rebel Foods’ CMO on 2025 Marketing Tactics, AI Targeting & 20–30% ROI Boost