dipali banka STORIES

dipali banka

dipali.banka@exchange4media.com

Editorial Contributor

Cover Story
WHEN THE MARKETING COOKIE CRUMBLES
BY Dipali Banka and Mitaksh Jain
CMO Interview
HOW QUALCOMM IS UNLEASHING NEW CONSUMER EXPERIENCES
BY DIPALI BANKA
Cover Story
THE AI & ML PUSH FOR DIGITAL GROWTH
BY DIPALI BANKA
Spotlight
‘TESTBOOK’S SUBSCRIBER BASE HAS GROWN ALMOST FOUR TIMES IN THE LAST 8-9 MONTHS’
BY DIPALI BANKA
Interview
AROSCOP: EMBRACING A ‘COOKIE-LESS’ REALITY
BY DIPALI BANKA
Interview
MEDIA COMPANIES ARE AT THE FOREFRONT OF DIGITAL TRANSFORMATION: KULMEET BAWA
BY DIPALI BANKA
Interview
MEDIA COMPANIES ARE AT THE FOREFRONT OF DIGITAL TRANSFORMATION: KULMEET BAWA
BY DIPALI BANKA
Spotlight
BARC: CAUGHT IN CROSSFIRE OR OVERHAUL DUE?
BY DIPALI BANKA
Spotlight
ADOBE: PARTNERING WITH MARKETERS IN THE NEW NORMAL
BY DIPALI BANKA
Interview
‘SHORTSTV HAS SEEN A 35% GROWTH IN SUBSCRIPTION IN THE PAST FOUR MONTHS’
BY DIPALI BANKA
Spotlight
LEARNINGS ON BOUNCING BACK FROM REJECTION: AMBI PARAMESWARAN
BY DIPALI BANKA
Interview
THERE IS A STRONG IMPERATIVE FOR INNOVATION IN DIGITAL: AMITT SHARMA, VDO. AI
BY DIPALI BANKA
Spotlight
HDFC BANK LEADS BRANDZ TOP 75 RANKING FOR 7TH STRAIGHT YEAR
BY DIPALI BANKA
Talking Point
‘BOBBLE AI HAS SEEN A MAJOR BOOST IN THE PAST 3 MONTHS’
BY DIPALI BANKA
Spotlight
IPL 2020: THE GAME CHANGER
BY DIPALI BANKA
Interview
WE WANT TO EVANGELISE THE INFLUENCER ECOSYSTEM IN INDIA: ROHIT SHARMA
BY DIPALI BANKA
Spotlight
INSIDE THE REVAMPED, INTEGRATED HINDUSTAN TIMES
BY DIPALI BANKA
Interview
HOW CNBC-TV18 IS BREATHING NEW LIFE INTO THE NEWSROOM
BY DIPALI BANKA
CMO Interview
ŠKODA AUTO: SHIFTING GEARS IN A CHANGING ECOSYSTEM
BY DIPALI BANKA
Interview
MITRON TV: REIMAGINING DIGITAL ENTERTAINMENT FOR THE INDIAN CONSUMER
BY DIPALI BANKA
Talking Point
‘OUR KEY OBJECTIVE IS TO CREATE AWARENESS ABOUT GAMES24X7 AND RUMMYCIRCLE’
BY DIPALI BANKA
Spotlight
THE AGE OF CONTENT
BY DIPALI BANKA
Interview
‘OUR FOCUS FOR JAMBO IS TO CONNECT BETTER WITH HINDI-SPEAKING AUDIENCES’
BY DIPALI BANKA
Interview
‘DISCOVERY PLUS WILL SOON BE PRESENT ON MORE PLATFORMS’
BY DIPALI BANKA
Creative Zone
LATEST AD CAMPAIGNS
BY DIPALI BANKA
Interview
‘ROPOSO WILL BE PRESENT ON TWO BIG PLATFORMS VERY SOON’
BY DIPALI BANKA
Spotlight
MARKETERS NEED TO SEGMENT APP USERS, SAYS SHUBHAM JHA OF ADJUST
BY DIPALI BANKA
Interview
‘COUNTING ON PROGRAMMATIC’
BY DIPALI BANKA
Cover Story
THE TECH, MEDIA & TELECOM WAVE
BY DIPALI BANKA
Spotlight
HITTING HOME WITH LUDO KING
BY DIPALI BANKA
Interview
WE ARE TRYING TO BUILD SOMETHING BRAND SAFE & LONG TERM: SUNIL NAIR
BY DIPALI BANKA
Interview
‘Indian companies are at par with any global company in adopting MarTech’
BY DIPALI BANKA
Spotlight
THE CASE FOR A PAYWALL FOR DIGITAL ACCESS TO NEWS
BY DIPALI BANKA
Cover Story
HOW THE M&E INDUSTRY CAN GET BACK TO THE GROWTH TRACK
BY DIPALI BANKA
CMO Interview
UPGRAD: SCORING BIG ON OPPORTUNITY AND VIRALITY
BY DIPALI BANKA
Interview
CMOS SHOULD BECOME CHIEF PROFITABILITY OFFICERS IN THESE TIMES: RAJESH JAIN
BY DIPALI BANKA
More From Impact
AFTER TV, OTT ENTERTAINMENT RULES
BY DIPALI BANKA
Cover Story
MEDIA CONSUMPTION AT AN ALL-TIME HIGH
BY DIPALI BANKA
More From Impact
HERE’S TO THE FIRST RESPONDERS
BY DIPALI BANKA BY Eularie Saldanha
Spotlight
HERE’S TO INDIA’S FIRST RESPONDERS
BY DIPALI BANKA
More From Impact
OTT PLATFORMS: ALL OUT TO WOO THE AUDIENCE
BY DIPALI BANKA
More From Impact
PRINT: SET FOR AN APRIL REVIVAL DESPITE IMPACTED CIRCULATION
BY DIPALI BANKA
More From Impact
TV: LOCKDOWN SEES 8% JUMP IN VIEWERSHIP
BY DIPALI BANKA
CMO Interview
WE HAVE ACTUALLY HELD BACK SOME OF OUR COMMUNICATION: ABHINAV IYER, MUTHOOT FINANCE
BY DIPALI BANKA
Cover Story
TACKLING THE CORONA CRISIS
BY DIPALI BANKA
CMO Interview
CIPLA HEALTH LTD: BUILDING BRAND SALIENCE TO DRIVE CONSUMER LOVE
BY DIPALI BANKA
Cover Story
WHY CINEMA ADVERTISING IS A HIT WITH BRANDS
BY DIPALI BANKA
CMO Interview
LIVSPACE: DESIGNING A CATEGORY
BY DIPALI BANKA
Cover Story
A NEW TWIST ON TV
BY DIPALI BANKA
Cover Story
THE MARTECH STACK: WHY IT SHOULD MATTER
BY DIPALI BANKA
CMO Interview
WHY FUJIFILM IS ZOOMING IN ON HEALTHCARE SOLUTIONS: HARUTO IWATA
BY DIPALI BANKA
CMO Interview
THE NEW ARGUMENT FOR COFFY BITE…
BY DIPALI BANKA
CMO Interview
HILTON: MAKING EVERY STAY A STORY
BY DIPALI BANKA
CMO Interview
HAIER: SPEAKING VOLUMES WITH #SILENTPERFORMERS
BY DIPALI BANKA
Spotlight
‘WE BROUGHT BHARAT AND INDIA CLOSER THIS FESTIVE SEASON’
BY DIPALI BANKA
Cover Story
A CUT THAT CHEERS
BY DIPALI BANKA
CMO File
MAX LIFE: FOCUS ON REAL VALUE
BY DIPALI BANKA
Interview
HOW MRUC IS AIDING ADVERTISERS THROUGH QUALITATIVE RESEARCH
BY DIPALI BANKA
CMO File
BANK OF BARODA: MERGING WITH TRUST
BY DIPALI BANKA
Cover Story
IS THE INDUSTRY ANY CLOSER TO ADOPTING CPT?
BY DIPALI BANKA
CMO File
RIDING HIGH, THE JEEP WAY
BY DIPALI BANKA
Spotlight
DECCAN HERALD TO LEVERAGE THE ‘POWER OF GOOD’
BY DIPALI BANKA
Cover Story
MARKETING THE MOMENT
BY BERYL MENEZES AND DIPALI BANKA
Spotlight
DB GROUP ROPES IN SALMAN KHAN FOR NEW CAMPAIGN
BY DIPALI BANKA
CMO File
UNDER ARMOUR’S FOCUSED APPROACH TO FITNESS
BY DIPALI BANKA
Spotlight
MOTHER’S RECIPE: EMPOWERING WOMEN WITH THE #GIFTOFTIME
BY DIPALI BANKA
Talking Point
ASICS’ NEW WORLD CUP FILM IS MAKING PEOPLE MOVE
BY DIPALI BANKA
CMO File
REDMI NOTE 7 PRO IS ONE OF OUR KEY PRODUCTS
BY DIPALI BANKA
Cover Story
PHIR EK BAAR MODI SARKAR…
BY DIPALI BANKA
Spotlight
MIA ADOPTS #MEINACTION
BY DIPALI BANKA
Cover Story
IRS Q1 2019: PRINT DOES THE SUPERHERO ACT
BY SRABANA LAHIRI & DIPALI BANKA (WITH INPUTS FROM NEETA NAIR & MOUMITA BHATTACHARJEE)
CMO File
DRIVING HEALTH WITH #DESHKANAMAK
BY DIPALI BANKA
Cover Story
RS 3000 CR: GENERAL ELECTIONS 2019 ADEX OPPORTUNITY
BY DIPALI BANKA
Spotlight
FIRSTPOST IN PRINT SET TO HIT A SWEET SPOT: KANSAL
BY DIPALI BANKA
Cover Story
WHY INVESTMENTS IN MEDIA ARE SHRINKING
BY DIPALI BANKA
Cover Story
TRAI REGIME: A TRAI-L BY FIRE?
BY SAMARPITA BANERJEE (With inputs from DIPALI BANKA)
CMO File
SWEETENING THE CONSUMER CONNECT
BY DIPALI BANKA
Interview
OF READERSHIP AND CIRCULATION NUMBERS
BY DIPALI BANKA
Interview
ABOUT CREATING A POWERFUL ENVIRONMENT FOR ADVERTISING
BY DIPALI BANKA
CMO File
MTR: TARGETING CONVENIENCE
BY DIPALI BANKA
Cover Story
THE TRAI EFFECT
BY DIPALI BANKA
Cover Story
WHY PRINT IS GOING STRONG
BY DIPALI BANKA (With inputs from Christina Moniz BY Beryl Menezes BY Neethu Mohan BY Ruhail Amin BY Anam Khan and Apeksha Mishra)
Cover Story
PITCH AGAINST DISCOUNTS: WILL IT WORK?
BY DIPALI BANKA
CMO File
SYSKA ADDS TO ITS POWER
BY DIPALI BANKA
CMO File
TVS MOTOR COMPANY RIDES FOR THE REAL STARS
BY DIPALI BANKA
CMO File
HOW SKECHERS IS PICKING UP PACE IN INDIA
BY DIPALI BANKA
CMO File
HP INDIA MOVES TOWARDS PERSONALIZATION
BY DIPALI BANKA

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