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Haier’s Growth Strategy
Priyanka Sethi, Head of Marketing, Haier Appliances India, on using sports, influencers, and product strategy to drive Rs 11,500 crore target in 2025
15th September 2025BY Yash Bhatia
The Incred-ible Playbook
With the Rs 4,500 cr IPO approaching, Radhika Zingade, Group Marketing Head at InCred, outlines strategies to expand market reach & boost investor trust
01st September 2025BY Antora Chakraborty
Duroflex: The Business of Rest
From quirky campaigns to festive launches, Duroflex, CMO, Ullas Vijay, talks about tackling sleep issues, Tier-2 growth, bold campaigns & cooling 4D tech mattresses
25th August 2025BY Ruchika Jha
Paragon@50: Walking Ahead With Zid
Sachin Joseph, EVP of Marketing and IT, Paragon, outlines the brand’s 50-year strategy. But how is Paragon reinventing itself with AI and digital focus?
18th August 2025BY Antora Chakraborty
OPPO’s Aawara Life
Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, speaks about the brand’s emphasis on storytelling and consumer-centric approach
11th August 2025BY Pritha Pahari
Yes Securities: Credited to the Nation
Can finance be more than transactions? Amit Bhandare, Marketing Head, Yes Securities, on strategic branding, digital literacy and market growth
04th August 2025BY Antora Chakraborty
BGMI’s Bold Brandplay
From schoolyard chalk fights to Esports stardom, Srinjoy Das, Associate Director and Lead - Marketing, Krafton India decodes BGMI’s bold marketing gameplan
28th July 2025BY Anushka Sengupta
Redefining Re-Commerce
Cashify’s Co-Founder, Nakul Kumar, on building brand before business, and why honesty beats trends in India’s cluttered D2C space
21st July 2025BY Yash Bhatia
Understanding the Cycle
Can bold storytelling really shift mindsets? Deepshikha Goel & Shilpi Ghosh of Tata Trusts unpack the impact of their ‘Maheena Aa Gaya’ campaign
14th July 2025BY Antora Chakraborty
The Caratlane to Chic
Shaifali Gautam, CMO of CaratLane, shares the story behind campaigns like ‘Wear Your Wins’ and their bold proposal ad, redefining jewellery marketing
07th July 2025BY Anushka Sengupta
Eclectic and Electric
Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into their evolving media mix and the goals that the brand has set for this year
01st July 2025BY Aryan Khanna
Bean There, Brewed That!
Mitali Maheshwari of Tata Starbucks on how Cold Brew, local flavours, and Gen Z vibes are reshaping India’s coffee culture with cool confidence
30th June 2025BY Anushka Sengupta
Jaaferi Jests, Coverage Best
Sapna Desai, CMO, Manipal Cigna Health Insurance Company, talks about ‘Sada Secure Raho' campaign and their tryst with hyperlocal and other USPs that separate them from competitors
25th June 2025BY Aryan Khanna
STAMPED FOR SUCCESS
Atlys is making visa journeys smoother for Indian travellers. Its Head of Marketing, Santosh Hegde, speaks about the campaign, role of digital & more
23rd June 2025BY Anjana Naskar
Jeebhs Are Still Laplapayin-ing
Gunjan Khetan, CMO of Perfetti Van Melle, on reviving ‘Kaisi Jeebh Laplapayee’ and how Center Fruit blends nostalgia with mass appeal and innovation
16th June 2025BY Pritha Pahari
Hyundai & Pankaj Tripathi, The Dream Duo?
An exclusive chat with Virat Khullar, Head of Marketing at Hyundai Motor India Ltd, about partnership with Pankaj Tripathi and more
02nd June 2025BY Anushka Sengupta
MARKETING WITH HUMOUR
Sumeet Singh, CMO, Infoedge, in a one-on-one with IMPACT, talks about quirky campaigns, connecting with Gen Z, and marketing pop culture events.
19th May 2025BY Pritha Pahari
FINOLEX: WIRED FOR SUCCESS
Amit Mathur, President – Sales and Marketing at Finolex Cables Ltd, shares insights into their humour-driven campaigns, Gen Z-focused ambassadors, and emerging trends
12th May 2025BY Anushka Sengupta
Unlocking the Axis of Innovation
Anoop Manohar, CMO, Axis Bank, discusses the bank’s latest ad campaign #SafeInvestingIsSmartInvesting, their efforts to tackle financial frauds and more
28th April 2025BY Anushka Sengupta
Health Insurance For Always
Shekhar Saurabh, Head of Marketing, TATA AIG, speaks about their ‘With you like family’ campaign, the role of emotions in advertising and more
01st April 2025BY Pritha Pahari
PhonePe Payments
Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more
24th March 2025BY Anushka Sengupta
Malaika’s Mane Magic
Priyanka Puri, Sr VP - Marketing, HRIPL (makers of Vasmol & Streax), discusses the brand’s association with Malaika Arora, their upcoming campaigns and more
17th March 2025BY Anushka Sengupta
PGI: Redefining Premium with Platinum
Sujala Martis, Director - Consumer Marketing, Platinum Guild International – India, speaks to IMPACT about Platinum's journey in India and marketing strategies
24th February 2025BY Anjana Naskar
BANK OF BARODA’S MASTER BLASTER MOVE
In a chat with IMPACT, VG Senthilkumar, Head of Marketing & Branding, Bank of Baroda, speaks about Sachin Tendulkar, bank’s focus on digital marketing and more
10th February 2025BY Anushka Sengupta
Kotak Life Insurance: Faidey Ka Insurance For All
In conversation with Ashish Nair, CMO and Head - Customer Value Management and Health Tech, Kotak Life Insurance, who talks about simplifying finance and more
27th January 2025BY Pritha Pahari
Sebamed: Disruptive Derma-tic Beauty
In conversation with Karan Goel, Marketing Head, Sebamed India, about their Skin Deep Project, double digit growth and the science of skincare
13th January 2025BY Aryan Khanna
Godrej Capital: Enabling Limitless Growth
Nalin Jain, Chief Marketing Officer, Godrej Capital speaks to IMPACT Magazine, about Badho Behisaab campaign, exploring new segments and more
06th January 2025BY Pritha Pahari
IIFL HF: Funding the Dream Home
In conversation with Madhvi Gupta, Head – Marketing, PR, ESG, and CSR, IIFL Home Finance Ltd, about simplifying uncomplicating home loans, keeping ad campaigns fun and more
30th December 2024BY Pritha Pahari
Axis Mutual Fund: Simplifying Investments
IMPACT Magazine speaks to Boniface Noronha, SVP & Head – Marketing, Digital & Direct Sales, Axis Mutual Fund, about simplifying financial concepts, AMF's journey, and future plans
23rd December 2024BY Anjana Naskar
Ferrero: Indulge in Luxury
In conversation with Zoher Kapuswala, Marketing Head - Indian Subcontinent, Ferrero, who shares his insights on balancing indulgence with portion control for long-term growth
02nd December 2024BY Pritha Pahari
Yamaha: Racing Ahead
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
18th November 2024BY Anjana Naskar
Celebrating Nav-Raanis
Tanishq celebrates Nav-Raanis with a new campaign! Their CMO, Pelki Tshering, talks bridal jewellery trends and how the brand is boosting customer engagement
11th November 2024BY Anjana Naskar
Business of Number 1 Yaari
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
21st October 2024BY Pritha Pahari
Xiaomi’s Techworld Wizardry
As Xiaomi makes its move towards premiumisation of its technology, Anuj Sharma, Chief Marketing Officer, Xiaomi India, speaks to impact about spreading the magic of technology
14th October 2024BY Aryan Khanna
King of Good Times!
Vikram Bahl, CMO of United Breweries, reveals how partnering with the Indian Racing League fuels growth. Discover his insights with IMPACT!
23rd September 2024BY Aryan Khanna
Made of Noise
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
09th September 2024BY Anjana Naskar
Uncomplicating Gold Loans
Elizabeth Venkataraman, Executive Director - Marketing, Shriram Finance takes us through the revolutionary #JitnaSamayUtnaByaj campaign! Read here
09th September 2024BY Anjana Naskar
McDonald’s Indian Factor
Arvind R.P., Chief Marketing Officer of McDonald’s India (West & South), speaks about the ‘Flavours of India’ campaign, the staple McAloo Tikki and how they plan to conquer the Indian food palette.
19th August 2024BY Pritha Pahari
BREAKFAST REINVENTED WITH KELLOGG’S
Vinay Subramanyam, Senior Director – Marketing, Kellanova South Asia spills the beans on the campaign featuring Kajol, health-conscious consumerism and more in this week’s Marketing Zone
12th August 2024BY Anjana Naskar
GoodKnight: Safe & Secure
Ashwin Moorthy, CMO, Godrej Consumer Products Limited (GCPL) discusses the brand’s innovative new mosquito repellent, GoodKnight Flash, and the strategies to penetrate the unorganized sector
22nd July 2024BY Pritha Pahari
Shaadi.com: Matchmaking, the VIP Way
Adhish Zaveri, VP Marketing, Shaadi.com talks to IMPACT about the idea behind this new offering, its campaign, and more.
15th July 2024BY Anjana Naskar
Girl Power
Abhik Sanyal, Senior Vice President and Head-Consumer Marketing, DSP Mutual Fund talks about the brand’s vision for women empowerment on the backdrop of the ‘Stranger on the Bench’ campaign.
08th July 2024BY Aryan Khanna
Banking on Pride
Vishal Subharwal, CMO and Group Head - Strategy, HDFC Life shares his thoughts behind the brand’s ‘My Child, My Pride’ campaign, and more.
17th June 2024BY Aryan Khanna
Housing.com: Driving Innovation
Snehil Gautam, CMO, Housing.com, PropTiger.com & Makaan.com talks about Housing.com’s expansion into the Odisha market and more.
03rd June 2024BY Anjana Naskar
Ferrero India: Sweet Thrills
Zoher Kapuswala, Marketing Head, Tic Tac, Nutella & Pralines, Ferrero India shares the process of building brand identities of Ferrero and targeting the consumers on the sweet spots.
27th May 2024BY Paawan Sunam
Hyperlocal is the Way to Go Today
Harmeet Singh, VP - Marketing, Digital & Product, The Body Shop Asia South speaks about the brand’s British Rose range, and plans to widen its presence in non-Metros.
22nd May 2024BY Aryan Khanna
Versuni: Recipes of Love
Pooja Baid, Chief Marketing Officer, Versuni India talks about the brand’s campaign #MakeNotBuy while sharing insights into the state-of-the-art factory and an immersive store in Ahmedabad.
22nd April 2024BY Anjana Naskar
BANGUR CEMENT’S ‘DHAI KILO’ HEAVY CAMPAIGN
Sushrut Pant, Head of Marketing at Shree Cement talks about their campaign for Bangur Cement, starring actor Sunny Deol that gained viral attention on social media
26th March 2024BY Anjana Naskar
DBS BANK INDIA: BANKING WITH A PURPOSE
As DBS Bank unveiled its report - ‘Women and Finance’, Shoma Narayanan, MD & Head – Group Strategic Marketing & Communications, DBS Bank India takes us through some of its key insights and a lot more.
04th March 2024BY Anjana Naskar
Shalimar Paints: Painting a Future
Kuldip Raina, Director- Sales & Marketing, Shalimar Paints takes us through the brand's 'Upgrade Kiya Kya' campaign and more.
26th February 2024BY Anjana Naskar
Quaker Oats: Mindful Indulgence
Sravani Babu, Associate Director and Category Lead - Quaker, PepsiCo India talks about the brand’s ambition to reach out to the masses with its latest portfolio expansion.
19th February 2024BY Ashee Sharma
Federal Bank: The Human Touch
As Federal Bank continues its collaboration with ace Indian shuttler, H.S. Prannoy, MVS Murthy, CMO, Federal Bank provides insights into this partnership, and more.
22nd January 2024BY Anjana Naskar
Magicbricks: Making a Home
Amidst emerging trends in the real-estate market, Devarshy R. Ganguly, Head of Marketing, Magicbricks talks about the brand’s recent and last year’s biggest campaign, #StoryHarGharKi.
15th January 2024BY Ashee Sharma
'Bebo and Goibibo Felt Destined
In conversation with IMPACT, Raj Rishi Singh, CMO of Goibibo reveals the behind-the-scenes narrative of Goibibo’s transformation, shedding light on the innovative strategies and more.
11th December 2023BY Anjana Naskar
Polycab: Makes a Fresh Start
Nilesh Malani, Executive President and CMO, Polycab talks about his company’s brand refresh, marketing strategy and more
20th November 2023BY Aryan Khanna
Xiaomi India: 'Our primary goal is to bring joy to users'
Anuj Sharma, CMO, Xiaomi India shares insights into the brand's new campaign and its strategies to leverage 5G, and more.
14th November 2023BY Anjana Naskar
Orient Electric: Let there be Light
Anika Agarwal, Chief Marketing and Customer Experience Officer of Orient Electric tells IMPACT about Joylite’s latest festive season campaign, her brand’s association with MS Dhoni, and more.
06th November 2023BY Aryan Khanna
The Wow Factor
Vanda Ferrao, CMO, Wow Skin Science talks about the usage of in-moment humour in the ‘Get Used to Wow’ campaign, the mediums that have been used by the brand to spread its reach, and more
09th October 2023BY Aryan Khanna
Cool Down With Dabur
Ankur Kumar, Dabur India’s Marketing Head – Hair Care talks about the brand's entry into the cooling oil category, the market opportunity, and more.
26th September 2023BY Ashee Sharma
Motorcycling Made Easy
Amit Ghugre, Chief Marketing & Sales Officer, Shell Lubricants India talks about the brand’s first celebrity-led, 360-degree campaign ‘Rukna Mushkil Hai’ for the lubricants business, and more.
11th September 2023BY Ashee Sharma
Amping Up the Humour
Deepti Karthik, Fractional CMO, Sleepyhead explains how the brand is reaching out to the digitally native Indian millennials and Gen Z with a quirky approach
28th August 2023BY Ashee Sharma
The Best of Both Worlds
Vinay Subramanyam, Senior Director of Marketing, Kellogg South Asia takes us through Kellogg's and Hershey's all-new offering and discusses how the brand plans to establish it in the market.
07th August 2023BY Anjana Naskar
Breaking Taboos
Kartik Johari, VP – Marketing & Commerce, Nobel Hygiene throws light on the adult diaper brand’s journey so far and its latest offering, Friends UltraThinz.
17th July 2023BY Anupama Sajeet
Fanning Success
Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals explains what makes the 80-plus-year-old brand retain its dominant market share in the ceiling fans category, and more.
10th July 2023BY Anupama Sajeet
A Playful Proposition
Gunjan Khetan, Marketing Director, Perfetti Van Melle India talks about taking the playability factor for Center Fruit a notch higher with its Instagram campaign, and more.
03rd July 2023BY Ashee Sharma
Changing Gears
Ankit Khirwal, Head of Marketing, upGrad talks about the brand’s evolving message in the light of the ‘Real People, Real Stories’ campaign.
26th June 2023BY Ashee Sharma
Millet for the Soul
Rasika Prashant, Co-founder and CMO of Tata Soulfull talks to IMPACT about the brand’s growth, journey, the proposition of healthy breakfast cereals, and more.
15th May 2023BY Imran Fazal
Siyaram's Youth Connect
Prashant Awasthi, General Manager - Marketing at Siyaram Silk Mills Limited, speaks to IMPACT about the brand’s endeavour to connect with young customers.
08th May 2023BY Imran Fazal
Health Secrets
Ajay Khanna, CMO of Amway India, speaks about Amway India’s positioning in the market, and its focus on healthy living.
02nd May 2023BY Imran Fazal
Building Brand Love
Anushree Tainwala, Executive Director at Samsonite South Asia, talks about the brand’s all-new ‘Born To Cross Boundaries’ campaign with Virat Kohli, and more
24th April 2023BY Ashee Sharma
Striving For Humancare
Vijay Pampana, Marketing Director, P&G Health, talks about the brand’s #LetHerBreakFree campaign, and ‘Na Na Anemia Bus Yatra,’ while sharing his perspective on emerging technologies, and more
10th April 2023BY Anjana Naskar
Forging Lasting Relations
MVS Murthy, CMO of Federal Bank, sheds light on the brand’s focus on being ‘Digital at the Fore, Human at the Core,’ with its latest campaign ‘Rishta Aap Se Hai, Sirf App Se Nahi,’ and more
13th March 2023BY Anupama Sajeet
Skincare With Dignity
Poulomi Roy, CMO, RSH Global, takes us through the brand's #JustEmpowerOne campaign, the sensitivity of the topic, key market trends, and more
06th March 2023BY Anjana Naskar
A Step towards Inclusivity
Ruchika Malhan Varma, CMO, Future Generali India Insurance, shares an insight into the brand’s all new gender-inclusive OOH LGBTQIA+ campaign, and more
27th February 2023BY Anjana Naskar
Batting For Women In Blue
Manasi Narasimhan, VP & Head of Marketing & Communications, South Asia, Mastercard, sheds light on the brand’s focus on women-led sports, and the collaboration with BCCI featuring the women in blue
20th February 2023BY Anupama Sajeet
'We See Loose Unbranded Rice As Our Competition'
Kunal Sharma, Head of Marketing, KRBL India Ltd., talks about how unbranded loose basmati rice in the market is hindering growth of packaged basmati rice products, and more
13th February 2023BY Imran Fazal
Empowering Women Through Insurance
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance, speaks about featuring women sports stars in their ads over a period of time, and also comments on the life insurance sector in India.
06th February 2023BY Imran Fazal
Connecting People
Saurabh Nath, Head of Brand Marketing, Swiggy, talks about the brand’s objective of going beyond just being a food-delivery app, and placing itself seamlessly in audiences’ life.
04th January 2023BY Anupama Sajeet
AN AGE-OLD REMEDY
Prashant Agarwal, Marketing Head- Health Supplements, Dabur India Ltd., talks about the relevance of Dabur Chyawanprash’s latest campaign, and how the flagship brand fared during the pandemic
27th December 2022BY Anupama Sajeet
A LEGACY OF TRUST
Subin Sivan, Marketing & Insights, Commercial Excellence Leader – Cargill Food Ingredients, South Asia, talks about Cargill’s business in India, and Gemini Oil’s journey since its inception, and more
20th December 2022BY Anjana Naskar
Personalised Banking
On the backdrop of Axis Bank’s ‘Dil Se Open- Aapke Liye’ campaign, Anoop Manohar, Chief Marketing Officer, Axis Bank, spoke about the brand proposition
15th November 2022BY Imran Fazal
‘Dabur Stands for Scientific Ayurveda’
Harkawal Singh, Marketing Head - Oral Care, Dabur India Ltd., shares insight into the new Dabur Red Paste campaign, and more
08th November 2022BY PRANAB JYOTI BHUYAN
Biking for a Cause
P Madhavan, EVP, Sales and Marketing, TVS Srichakra, talks about the brand’s marketing efforts, global expansion plans, and more
26th October 2022BY Anjana Naskar
A Consumer-Led Approach
Pragya Bijalwan, Chief Marketing Officer, Crompton Greaves Consumer Electricals Limited, shares insights into the campaign, and also talks about its ‘humanised’ marketing approach.
18th October 2022BY PRANAB JYOTI BHUYAN
'We are at the Cusp of a Bull Cycle in Real-Estate'
Snehil Gautam, Chief Growth & Marketing Officer, Housing.com, PropTiger.com, and Makaan.com, talks about the brand’s latest ad campaign, and more
11th October 2022BY Anjana Naskar
New-Age Solutions
Jaganathan Chelliah, Senior Director, Marketing, India, Middle East and Africa, Western Digital, talks to IMPACT on USB drive and data storage market in India and abroad.
20th September 2022BY Imran Fazal
’We Salute the Entrepreneurial Spirit of MSMES’
Sheena Kapoor, Head - Marketing Corp Comm & CSR at ICICI Lombard shares insights on the brand’s latest campaign and talks about their new settlement policy for MSMEs, market-share and more.
06th September 2022BY PRANAB JYOTI BHUYAN
‘We Are Not Experts by Chance’
Maneesh Krishnamurthy, Marketing Head at Titan Eyecare Division, Titan Company Limited, talks about the brand’s new messaging, and more
30th August 2022BY NEETA NAIR
‘Spotify has had a great three-year run’
Neha Ahuja, Head of Marketing, Spotify talks about the brand’s steady ascent in India and the thought behind their latest campaign
16th August 2022BY NEETA NAIR
'WE STAND FOR HAPPY MARRIAGES'
Arjun Bhatia, Chief Marketing Officer, Matrimony, speaks to IMPACT about its ad campaign, 'Be Choosy,' and gives an insight into the brand philosophy
09th August 2022BY PRANAB JYOTI BHUYAN
SECURING THE FUTURE
Vishal Subharwal, Chief Marketing Officer, Head E-commerce & Digital Business, HDFC Life speaks about the company's campaign #SkipNahiInsureKaro.
02nd August 2022BY Anjana Naskar
ORCHESTRATING SUSTAINABILITY
Anuj Arora, Global CMO, Symphony Limited, talks about the recently launched Digital campaign that aims to create awareness on the need to protect and conserve our planet.
26th July 2022BY PRANAB JYOTI BHUYAN
A MARRIAGE STORY
Adhish Zaveri, AVP Marketing at Shaadi.com, takes us through the journey of its campaign and shares why their Founder, Anupam Mittal himself has appeared in the film
12th July 2022BY PRANAB JYOTI BHUYAN
KAMASUTRA CONDOMS: REVOLUTIONISING PLEASURE
Pooja Sahgal, Chief Marketing Officer, Raymond Consumer Care Limited, talks about the brand's newest offering, campaign strategy and more
05th July 2022BY Anjana Naskar
NEW SOLE OLD NAME
Bata India recently launched a new campaign, ‘Neo Casuals for Neo Leaders’. Anand Narang, VP - Marketing and Consumer Experience at Bata India Limited shares insights
28th June 2022BY PRANAB JYOTI BHUYAN
'CARE IS ONE OF OUR EQUITY DRIVERS'
NIVEA India recently launched a campaign #NiveaRitutalsOfCare to focus on care. Ajay Simha, Marketing Director, Nivea India takes us through the journey of the campaign
21st June 2022BY PRANAB JYOTI BHUYAN
GOING BEYOND COOLING
Shirish Agarwal, Head, Brand & Marketing Communications, Panasonic India, takes us through the journey of the brand’s latest campaign, talks about their high-end products, and more
15th June 2022BY PRANAB JYOTI BHUYAN
BURGERS FOR THE INDIAN PALATE
Kapil Grover, CMO, Burger King India, shares insights behind their interactive campaign, #MemePremierLeague, while giving an insight about its expansion plans.
07th June 2022BY PRANAB JYOTI BHUYAN
UBER REIMAGINES MOBILITY
Ameya Velankar, Head of Marketing, Uber India and South Asia, talks about the company's latest campaign featuring actor Anil Kapoor
31st May 2022BY Anjana Naskar
GODREJ COMBINES COOLING WITH HEALTH
Swati Rathi, Head of Marketing, Godrej Appliances, reveals the brand’s latest campaign with a focus on air conditioners, and the evolving market trends.
23rd May 2022BY Anjana Naskar
TOP STORY
Design agency Elephant trumpets in APAC, expands to Singapore
Elephant’s APAC expansion: Ashwini Deshpande, Co-founder & Director, tells IMPACT Singapore is the region’s steering head
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