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IMPACT Stories
Mapping India’s Future: How Mappls is Challenging Google’s Decade of Dominance
BY Antora Chakraborty
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Swiss Beauty unveils ‘We Got You, Girl!’ campaign celebrating beauty in every role & mood
BY TEAM IMPACT
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John Jacobs Partners with Abhay Deol for 'Coastline' Travel Campaign
BY TEAM IMPACT
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‘Sadhanam Kayyilundo’: Short Film Launched to Help Parents Address Drug Abuse in Children
BY TEAM IMPACT
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Luminous Power launches ‘SPRING’ CSR identity, boosting community and green impact
BY TEAM IMPACT
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Chola MS General Insurance unveils #SimpleHai to demystify insurance with everyday stories
BY TEAM IMPACT
IMPACT Stories
From tax relief to consumer trust: The marketing story of GST 2.0
BY Ruchika Jha
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Seagram’s 100 Pipers Travel Gear celebrates real champions of goodness in new campaign
BY TEAM IMPACT
IMPACT Stories
Bollywood vs Deepfakes: The Rise of Personality Rights in India
BY Yash Bhatia
CMO Interview
Luminous' Plug-Free Play
BY Ruchika Jha
Creative Zone
Ads in Focus
BY Anushka Sengupta
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CaratLane’s Pujo campaign by BBH India reimagines Durga Puja as proposal season
BY TEAM IMPACT
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Tata CLiQ Fashion Launches ‘Amar Pujo, Amar CLiQ’ Campaign for Durga Puja
BY TEAM IMPACT
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Universal Music India Forms Strategic Partnership with Maddock Films
BY TEAM IMPACT
Interview
Backbay: Boxed, not Bottled
BY Anushka Sengupta
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CaratLane Launches Regional Short Film ‘Bappancha Ashirwaad’ Celebrating Ganesh Chaturthi
BY TEAM IMPACT
IMPACT Stories
VIDEO INTERVIEW: Bhumi & Samiksha Pednekar launch Backbay
BY Anushka Sengupta
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Bhumi and Samiksha Pednekar Launch Backbay, a New Beverage Brand
BY TEAM IMPACT
IMPACT Stories
Beyond the Prompt: Why Great AI Work Still Needs Great Creators
BY Sumit Chaurasia
IMPACT Stories
Rewiring the Power Game: Luminous' Bold Leap into Smart, Sustainable Living
BY Pritha Pahari

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