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Design agency Elephant trumpets in APAC, expands to Singapore
Elephant’s APAC expansion: Ashwini Deshpande, Co-founder & Director, tells IMPACT Singapore is the region’s steering head
15th September 2025BY NEETA NAIR
Walls of Wonder
In an IMPACT interview, Amit Syngle, MD & CEO of Asian Paints, shares how Royale Glitz is shifting from luxe finishes to décor-first innovation
08th September 2025BY Anushka Sengupta
Not Just An Airport
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
01st September 2025BY NEETA NAIR
Backbay: Boxed, not Bottled
Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand
25th August 2025BY Anushka Sengupta
Popeyes Spreads its Wings
Sameer Khetarpal, MD & CEO, Jubilant FoodWorks, bets on rapid expansion to make Popeyes India’s fastest-growing fried-chicken brand and hit Rs 1,000 cr
18th August 2025BY Anushka Sengupta
Re-Wire-Ment
HSBC Mutual Fund CEO, Kailash Kulkarni shares insights on their ‘Retire to More’ campaign, the power of early financial planning, and redefining retirement goals
21st July 2025BY Antora Chakraborty
India's Pulse Hits Rs.750 Crore
DS Group's Vice Chairman Rajiv Kumar, discusses how Pulse recorded over Rs 750 crore in sales, room for innovation and journey so far
07th July 2025BY Anjana Naskar
BOULT: SOUND MARKETING
Varun Gupta, Co-Founder, Boult on marketing strategies that helped the company grow despite an overall category decline, influencer marketing & more
12th May 2025BY Pritha Pahari
India’s 1st lockdown agency- Atom celebrates 5 years with 40% Y-o-Y revenue growth
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
05th May 2025BY NEETA NAIR
Leveraging IPL
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
30th April 2025BY Pritha Pahari
When Noise Helps You Focus
Noise’s Co-founder and CEO, Gaurav Khatri, on how the decade old brand has managed to grow in revenue even when the category is seeing a decline
28th April 2025BY NEETA NAIR
Selling Insurance Not Fear
Girish Kalra of Tata AIA & Yash Chandiramani of Admatazz discuss the ‘Kuch Income Life Ke Liye, Kuch Life Insurance Ke Liye’ campaign and their shared marketing vision
21st April 2025BY Aryan Khanna
Dreaming Big
Puneet Gupta, Sr. EVP & Business Head – Digital, Nuvama Wealth, discusses 'Let’s Inspire Right,' tradition advertising and other marketing strategies
14th April 2025BY Aryan Khanna
‘Won’t be part of summer price war’
In conversation with Manish Bandlish, MD, Mother Dairy Fruit & Vegetable Pvt Ltd, on summer marketing plans, new product launches and D2C foray
07th April 2025BY NEETA NAIR
Is Attention the New Ad Currency?
Navin Khemka, CEO, EssenceMediacom South Asia and other senior leaders, in an exclusive chat with IMPACT, outline their proprietary emAttention Architect tool
01st April 2025BY Anjana Naskar
Re-Volvo-ing around Luxury
Jyoti Malhotra MD, Volvo Car India, in conversation with IMPACT, speaks about retaining its Scandinavian roots while making the car aspirational for India
17th March 2025BY NEETA NAIR
Preparing for the Unplanned
Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, delves into their ‘Boodhe Hoke Kya Banoge’ campaign, their growth trajectory, and much more
10th March 2025BY Aryan Khanna
Una- polo -getically Regal
Anuraag Bhatnagar, CEO, The Leela Palaces, Hotels & Resorts talks about how The Leela Jaipur’s Polo Cup partnership is blending modern luxury with heritage
03rd March 2025BY NEETA NAIR
Investing For Consumption
Paddy Raghavan, Co-Founder of Multipl and Revant Himatsingka, aka FoodPharmer, speak about ‘SpendVesting’ and how India needs to be financially literate
24th February 2025BY Pritha Pahari
Ixigo: Train to Success
Dinesh Kumar Kotha, CEO, Ixigo Trains and ConfirmTkt, speaks about their campaign with Rohit Sharma, achieving quarterly growth of 30% and more
17th February 2025BY Aryan Khanna
Cleartrip’s ‘Clear’ Vibes
In an exclusive chat with IMPACT Magazine, Tavleen Bhatia, Chief Marketing and Revenue Officer, Cleartrip, talks about their 'Vibes' search feature, the changes in the travel industry and future focus
11th February 2025BY Pritha Pahari
MUTHOOT’S SUNHERI SOCH TO STAY GOLDEN
Exclusive: Abhinav Iyer, Sr GM - Marketing & Strategy, The Muthoot Group, gives a sneak peek into their upcoming campaigns, working with Big B and more
10th February 2025BY Anushka Sengupta
BIKAJI'S BIG BET - BIG B
Bikaji onboarding Big B for ‘Amit Ji Loves Bikaji’ was a power move, and Neha Rao, VP - Marketing, Bikaji Foods International Ltd, gives us the entire lowdown
03rd February 2025BY Anushka Sengupta
Sakal: Driving Growth in the Digital Age
As Sakal Media Group turns 93, Janhavi Pawar, Director, Sakal Media Group, shares her thoughts on the Groups legacy, adaptability and future goals
27th January 2025BY SANDHYA DANGWAL
Driving Sustainability, For Life
In conversation with Jyoti Malhotra, Managing Director, Volvo, about working with Dia Mirza, the Reverse Project initiative and Volvo's India journey
20th January 2025BY Aryan Khanna
Driving Your Dzire
Partho Banerjee, Sr. Executive Officer - Marketing & Sales, Maruti Suzuki India Ltd, speaks on the 4th gen Dzire, Sidharth Malhotra as brand ambassador & more
06th January 2025BY Anushka Sengupta
Exclusives Not Explosives
Dr. Aishwarya Pandit Sharma, Chairperson, ITV Foundation, shares her insights on fostering authentic journalism, building trust and empowering communities
30th December 2024BY RUHAIL AMIN
Godrej 2.0: Rebranding for Relevance
As Godrej Enterprises unveils its vibrant new identity, Sumeet Bhojani, Head of Brand & Strategic Insights, decodes the brand's journey and the story behind the new logo
23rd December 2024BY Anushka Sengupta
Keeping up with Kamiya
Everyone has been obsessed with her content and her curls! And we asked Kamiya Jani, Chief Travelling Officer & Founder, Curly Tales, about both
16th December 2024BY Pritha Pahari
Zendesk: Customer Experience Comes First
Rahul Menon, Marketing Head - India & SAARC, Zendesk, speaks to IMPACT Magazine about how they are helping brands streamline customer experiences and more
02nd December 2024BY Aryan Khanna
Meet the man behind the viral phenomenon ‘Ganji Chudail
Shriram Panchal in an exclusive chat with IMPACT Magazine
26th November 2024BY Pritha Pahari
Wakefit: Celebrating Sleep
IMPACT Magazine speaks to Chaitanya Ramalingegowda and Kunal Dubey of Wakefit, to hear about their initiatives for boosting healthy sleep habits
25th November 2024BY Anjana Naskar
Humansing customer care
Udit Agarwal, VP & Global Head - Marketing, Exotel, shares how the profitable startup leverages cutting-edge technology to enhance customer experiences
18th November 2024BY Aryan Khanna
Revolutionising Your Reach
What is Rich Communication Services (RCS) and how is Sinch India pioneering this offering? Find out from Sunder Madakshira, Head of Marketing, Sinch India
04th November 2024BY Aryan Khanna
Securing ‘TRU’ Wealth
HDFC Securities’ CEO, Dhiraj Relli, speaks about their new wealth advisory platform HDFC TRU and India as a growing market for the company
28th October 2024BY Pritha Pahari
Localisation Ki Moj
Gaurav Jain, Chief Business Officer, ShareChat and Moj, deep dives into the benefits of adopting local & hyper-local strategies while facing head-on Global Tech giants like Meta & Google
21st October 2024BY Aryan Khanna
Retention The New Acquisition?
On the occasion of WebEngage’s 13th anniversary, Avlesh Singh, CEO & Co-Founder, WebEngage, speaks about the company’s new strategy utilising Retention consultants. Here’s what he said.
14th October 2024BY Anjana Naskar
Havas' New Canvas
Jamie Seltzer, Global EVP, Havas Media Group, & Gaurav Seth, Managing Partner of CSA India, discuss Havas CSA's role in navigating India's cookie-less revolution
07th October 2024BY Aryan Khanna
Painting Nostalgia
Take a walk down memory lane with Amit Syngle, MD & CEO, Asian Paints, and ad veteran Piyush Pandey as they bring back the iconic ‘Har Ghar Kuch Kehta Hain’ campaign
30th September 2024BY NEETA NAIR
NEW NAME, OLD BANDHAN
Akhil Almeida, Head of Marketing at Bandhan Life, discusses the brand’s new identity, the challenges of selling insurance in India, and plans for a major leap forward
16th September 2024BY NEETA NAIR
Palmolive Lathers up for a comeback
Gunjit Jain of Colgate-Palmolive India speaks to Neeta Nair of IMPACT about 50-years in the business, transition from shaving cream to body washes and more
16th September 2024BY NEETA NAIR
Wake Up to Sleepyhead
Duroflex CEO Sridhar Balakrishnan speaks to IMPACT about Sleepyhead’s market revolution, collaborating with Ranveer Singh and more. Read here
16th September 2024BY Anjana Naskar
The Modern Man
Anurag Saboo, Co-founder and Director, DaMENSCH, shares his secrets to thrive as a D2C menswear brand in India and about his brand’s campaign with Vicky Kaushal
02nd September 2024BY Pritha Pahari
Colour me Cupid
Manish Chowdhary, Co-Founder WOW Skin Science, unveils the secrets behind Color Cupid and speaks of the thrill and challenges of building a brand in a growing market.
26th August 2024BY Anjana Naskar
The Sound of Singer
Rakesh Khanna - Vice Chairman and Managing Director, Singer speaks about the legacy brand, women empowerment and navigating through modern markets
12th August 2024BY Mansi Sharma
Making Learning Fun
Duolingo’s Karandeep Singh Kapany speaks to IMPACT about the gamification of the learning experience, the Indian audience and more.
05th August 2024BY Pritha Pahari
The Sleep Company's Sleep Science
In a conversation with IMPACT, Priyanka Salot and Harshil Salot, Co-founders, The Sleep Company talk about the company’s expansion run and their growing ad spends.
22nd July 2024BY Aryan Khanna
Committed to Expanding
Joy Chatterjee, AVP, Sales & Marketing, Mankind Consumer Division speaks to IMPACT about the brand’s marketing strategies, advertising during elections, and more.
01st July 2024BY Arka Roy Chowdhury
A Future of Sustainability
Sudhanshu Pokhriyal, CEO, Bath and Tiles Business, Hindware Ltd. takes us through the innovative Aqua Pro water saving nozzles, its campaign, and more
24th June 2024BY Anjana Naskar
Creativity is such a powerful tool: John Mescal
John Mescall, Creative Chair, byTheNetwork, and Yash Kulshrestha, CCO, ^ a t o m, speak to Neeta Nair of IMPACT about how independent agencies put creative and creative people at the core.
22nd June 2024BY NEETA NAIR
‘WE ARE USING CANNES AS A BACKDROP TO THINK ABOUT FUTURE STRATEGIES’
Dheeraj Sinha, along with his entire leadership team at FCB Group India talks about Cannes Lions 2024 as the team celebrates their only with for FCB Kinnect
22nd June 2024BY NEETA NAIR
‘Not All Work Is Right For Awards’
Kate Stanners of Saatchi and Saatchi speaks to Neeta Nair of IMPACT on the former’s 2024 Cannes showcase, the works that inspired her, and its India arm missing in action at the fest
21st June 2024BY NEETA NAIR
‘India is a big market for talent & innovation’
Pete Stein, Global CXM Lead, Dentsu talks to Neeta Nair of Impact about the importance of the Indian market and how customer experience is paramount to brand success
20th June 2024BY NEETA NAIR
‘India has been one of our top performers’
Nick Lawson, Global CEO, EssenceMediacom shares insights on the breakthrough model as a problem solver, the ‘strong’ India business, and more
20th June 2024BY SIMRAN SABHERWAL
‘I didn’t want my successor to be a mini-me’
Susan Credle of FCB meets with Neeta Nair of IMPACT to discuss her novel role at IPG, the appointment of Dheeraj Sinha, sappy commercials, and more
20th June 2024BY NEETA NAIR
‘We have a focused strategy this year’
Hamish Davies of Wavemaker speaks to Simran Sabherwal of Pitch about a successful 2023, the joy of retaining clients, and more
19th June 2024BY SIMRAN SABHERWAL
Navigating the Conservative Korean Market with Creativity
Eugene Park, Global Creative Director, Cheil Worldwide talks to Neeta Nair, Editor, IMPACT about her celebrated ‘Pink Glove’ campaign
18th June 2024BY NEETA NAIR
‘Generative AI is giving our employees superpowers’
Jonathan Nelson, CEO, Omnicom Digital speaks to Neeta Nair, Editor, IMPACT Magazine about advertising's preoccupation with AI, and more, during the ongoing Cannes Lions 2024
18th June 2024BY NEETA NAIR
'There will be a tussle between tech and creativity’
Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital is in conversation with Simran Sabherwal, Editor, Pitch Magazine from Cannes Lions 2024
18th June 2024BY SIMRAN SABHERWAL
‘AI will help us go faster in producing content’
Neeta Nair, Editor, IMPACT Magazine catches up with Bruno Bartelli, Global CEO, Publicis Le pub and CCO, Global, Publicis Worldwide at Cannes Lions 2024
17th June 2024BY NEETA NAIR
Eno's Innovation Play
Kishlay Seth, Category Lead, Digestive Health, Haleon ISC talks about ENO chewy bites, the communication around it, and what it takes to carry forward a strong legacy.
03rd June 2024BY Aryan Khanna
Dabur: Enduring Relevance
Prashant Agarwal, Marketing Head- Health Supplements, Dabur India tells us about the changing trends in consumer healthcare marketing and more.
27th May 2024BY Ashee Sharma
In Tune With the Times
Neetu Kashiramka, Managing Director, VIP Industries discusses VIP’s ambitious vision for growth, transformative initiatives, and more
22nd May 2024BY Anjana Naskar
DEMOCRATISING FASHION
Abhishek Maloo, Senior Director, Flipkart Fashion speaks to IMPACT about its new shop-in-shop platform Spoyl, the collaboration with movies, and more.
14th May 2024BY Anjana Naskar
Bandhan Bank: Building Relations
Apurva Sircar, Head of Marketing, Bandhan Bank talks about the bank's incredible journey, its campaign strategies, and a lot more.
06th May 2024BY Arka Roy Chowdhury
Policybazaar: TV is the Largest Reach Medium in India
Samir Sethi, Head of Brand Marketing, Policybazaar speaks to IMPACT about his brand journey, ways to connect with audiences, advertising during elections, and more.
29th April 2024BY Arka Roy Chowdhury
Hell Energy Hitting Sixes
The brand became number one in the canned energy drinks category following its high-decibel digital campaign for ICC Men’s Cricket World Cup 2023
23rd April 2024BY Mansi Sharma
Zed Black: We’re Not Big On Digital Marketing
Ankit Agarwal, Partner and Director, MDPH & Zed Black speaks to IMPACT about making it big in the agarbatti and pooja categories, the advantages of advertising on television on election results day.
22nd April 2024BY Arka Roy Chowdhury
'Television Remains An Important Tool'
Rajeev Jain, Sr. Vice President, Corporate Marketing, DS Group talks to IMPACT about the brand’s ongoing marketing strategies, its preferred channels for advertising and more.
15th April 2024BY Arka Roy Chowdhury
Kalyan Jewellers: 'We're a Hyper-local Jeweller'
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers talks about the brand’s regional communication practices for its PAN-India target audience and more.
15th April 2024BY Paawan Sunam
Relaxo Footwears: Future Ready
Sachin Chhabra, Vice President & Head of Marketing, Relaxo Footwears speaks to IMPACT about the future of the brand, its marketing approaches and messaging, and more
08th April 2024BY Arka Roy Chowdhury
Thriving in Authenticity
Alok Agarwal, CMO, Orient Bell speaks to IMPACT about the brand’s customer-centric approach, while also sharing the brand plan for the upcoming Lok Sabha elections in India, and more
01st April 2024BY Arka Roy Chowdhury
GODREJ INTERIO: A SPECIAL BOND
In conversation with Sumeet Bhojani, Head – Marketing Communications, Godrej Interio we map out the marketing foundation of the brand and how it sustains the post-festive lull.
26th March 2024BY Paawan Sunam
Wakefit: Lack of Legacy is a Blessing
Chaitanya Ramalingegowda, Co-founder and Director of Wakefit explains why humour works in ad campaigns, stresses the importance of ideas before big budgets, and more
11th March 2024BY NEETA NAIR
Pluxee: New Vision, Old Values
In conversation with Harish Sarma, Marketing and Product Director of Pluxee India, the marketer delves into the brand’s recent transition from Sodexo BRS to its new identity and more
26th February 2024BY Aryan Khanna
SBI Securities: Continuing the Legacy
Deepak Kumar Lalla, MD & CEO, SBI Securities talks about his brand’s performance in 2023 and the goals he has moving ahead.
19th February 2024BY Aryan Khanna
AB InBev: Brewing Authenticity
Vineet Sharma, VP - Marketing & Trade Marketing, AB InBev India shares how the brand is bolstering the Indian music scene by banking on authenticity, after a successful Lollapalooza edition
12th February 2024BY Paawan Sunam
'Havas India Will Grow By 30%, Third Year In a Row'
Rana Barua, CEO of Havas India, South East, and North Asia talks about replicating the India growth story in the rest of the nine markets entrusted to him.
05th February 2024BY NEETA NAIR
Bisleri: The Elixer of Life
Tushar Malhotra, Head of Marketing, Bisleri tells IMPACT about the Bisleri @Doorstep app’s performance and the brand's inclination towards integrated marketing, its latest offerings, and more
29th January 2024BY Aryan Khanna
Shobiz: From Experiences to Exhibition
As Shobiz, part of the Havas Group, forays into the Exhibition business, Sameer Tobaccowala, Chief Executive Officer, Shobiz talks about what he hopes to achieve through the expansion, and more.
15th January 2024BY Anjana Naskar
Weikfield: Health Talk
Weikfield recently rolled out a unique campaign – ‘Lie Detector Test’ featuring DS Sachdeva, CEO of Weikfield Foods. In conversation with IMPACT, Sachdeva talks about the latest campaign, and more
08th January 2024BY Anjana Naskar
Mia by Tanishq: Beyond Vanity
In conversation with Shyamala Ramanan, Business Head, Mia by Tanishq, we learn how the brand is working towards changing the emotionally heavy perception of jewellery, and more.
26th December 2023BY Paawan Sunam
Road to Growth
Krishnan Ramachandran, MD & CEO of Niva Bupa Health Insurance takes us through the insights behind the y-o-y growth rate of the company beating industry standards, and more
11th December 2023BY Paawan Sunam
Max Life Insurance: The Promise of Trust
Rahul Talwar, CMO, Max Life Insurance talks to IMPACT about going against the context of fear often used by insurance companies, and more
04th December 2023BY Paawan Sunam
JSW Paints: Painting India
In conversation with A S Sundaresan, CEO of JSW Paints, we explore the palette of celebrity endorsements, approach in regional markets, and more.
14th November 2023BY Paawan Sunam
Sweet Surprise
As SUGAR Cosmetics marks eight successful years in the cosmetics and beauty industry, Kaushik Mukherjee, Co-founder & COO, SUGAR Cosmetics takes us through the brand’s journey and more.
30th October 2023BY Anjana Naskar
The Joy of Eating
Deepika Bhan, President - Packaged Food, Tata Consumer Products Ltd. elaborates on the brand's campaign - 'Aap Prem Se Khaiye, Duniya Rukegi', its marketing strategies, and more.
18th September 2023BY Anjana Naskar
Wooing Women
Ranjani Krishnaswamy, General Manager- Marketing, Titan Company, delves into the brand narratives that symbolize femininity, making jewellery an extension of her personality, and more.
11th September 2023BY Paawan Suman
Criteo is Investing Heavily in India
Sherry Smith, General Manager, Global Enterprise, Criteo, and Taranjeet Singh, Managing Director, Enterprise, APAC, Criteo talk about the commerce media company's India plans
04th September 2023BY Kanchan Srivastava
A Royale Affair
Amit Syngle, MD & CEO, Asian Paints Ltd. talks about the brand’s latest campaign for their luxury paint offering, Royale Glitz featuring Deepika Padukone and Karan Johar
28th August 2023BY NEETA NAIR
Love for the Ages
Saumya Rathor, Category Lead – Potato Chips, PepsiCo India talks about the re-launch of Uncle Chipps' iconic jingle - ‘Bole Mere Lips, I Love Uncle Chips.'
07th August 2023BY Ashee Sharma
Rehashed & Refreshed
As Xotik Frujus recently rebranded its flagship brand Jeeru to J, Anjana Ghosh, CEO, Xotik Frujus delves into the objectives behind the rebranding, and more.
03rd July 2023BY Anjana Naskar
On a Roll
Vikram Grover, MD, NourishCo Beverages Ltd, Tata Consumer Products explains how the company has been growing the NourishCo brand across portfolios in the hydration space.
19th June 2023BY Anupama Sajeet
A New Course
Tanveer Khan, AGM, Dunzo speaks to IMPACT and explains the brand’s unique mascot strategy, and further dwells on the brand’s consistent growth in Tier I cities, and its future expansion plans.
12th June 2023BY Imran Fazal
'Will Touch Rs 200cr in Revenue this Year'
Hitesh Chawla, CEO, Founder, SilverPush, an AI-powered contextual video advertising company, talks about the AdTech firm’s journey, products & offerings, and more
29th May 2023BY Anupama Sajeet
Snacking Made Healthy
Sanjay Mishra, COO-India & CEO, New Business – Marico Ltd. shares the idea behind ‘Chhoti Bhook’, its TG, and the choice of Digital to start building the brand.
22nd May 2023BY Ashee Sharma
'India Is A Critical Market For Us'
During MiQ Co-founder Lee Puri’s recent India visit, IMPACT spoke with him and Siddharth Dabhade, Managing Director, MiQ India, SAARC and China, in an exclusive interview.
02nd May 2023BY Anupama Sajeet
Making a statement
Varun Kandhari, Director Marketing and Customer Marketing, Mars Wrigley, speaks in-depth about the brand’s marketing strategy, its spends, and more
26th April 2023BY Imran Fazal
‘TV Is Still A Major Medium For Slice’
Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo, speaks to IMPACT about the brand’s marketing strategy while stressing on the fact that TV is still a major medium for PepsiCo products
17th April 2023BY Imran Fazal
‘We Strive To Be a Solution-Oriented Agency’
Saurabh Saksena, the newly appointed CEO of VMLY&R India, speaks to IMPACT about his plans for the agency, their hopes, preparations for the Cannes Festival this year, and more
10th April 2023BY NAZIYA ALVI RAHMAN
TOP STORY
Design agency Elephant trumpets in APAC, expands to Singapore
Elephant’s APAC expansion: Ashwini Deshpande, Co-founder & Director, tells IMPACT Singapore is the region’s steering head
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