Tags Story

More From Impact
Bodhi Tree Multimedia acquires majority stake in Moving Image Studios
BY TEAM IMPACT
More From Impact
The Arvind Store launches new campaign for 'Linen by Arvind' range
BY TEAM IMPACT
More From Impact
HDFC Life partners with Kolkata Knight Riders for IPL 2026
BY TEAM IMPACT
More From Impact
OZi names Parineeti Chopra as brand ambassador
BY TEAM IMPACT
More From Impact
Sidharth Kedia re-joins NODWIN Gaming as Chief Strategy and Investments Officer
BY TEAM IMPACT
More From Impact
Nissan Motor Corporation unifies global communications under single network
BY TEAM IMPACT
More From Impact
Dyson unveils tongue-in-cheek ‘Beauty Pet Range’ for April Fool’s Day
BY TEAM IMPACT
More From Impact
super.money brings back Salman Khan for second film in ‘No Drama, Only Cashback’ campaign
BY TEAM IMPACT
More From Impact
KFC unveils campaign for Crispy Shawowrma Wrap
BY TEAM IMPACT
More From Impact
Dish TV moves Kerala HC seeking regulatory parity for DD Free Dish
BY TEAM IMPACT
More From Impact
YAAP Acquires Majority Stake in Gozoop in Landmark Independent Agency Deal
BY TEAM IMPACT
More From Impact
Pay10 launches ‘Pay10 World’ in India with 'No Borders. Just Business' campaign
BY TEAM IMPACT
More From Impact
Britannia Extends Jim Jam–Marvel Play with OOH and On-Ground Activations
BY TEAM IMPACT
More From Impact
Kotak Mahindra Prime Names Suraj Rajappan as MD & CEO
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Antora Chakraborty
IMPACT Stories
The Price of Power
BY Anaum Shaikh
Interview
Locks of Trust
BY Antora Chakraborty
More From Impact
BCCI signs Kingfisher Water as IPL ‘Good Times’ partner
BY TEAM IMPACT
More From Impact
Election Commission Taps Chhota Bheem to Engage First-Time Voters in West Bengal
BY TEAM IMPACT
More From Impact
Licious expands into Momos category with launch of new product range
BY TEAM IMPACT

TOP STORY

Proof Over Promise

What shifts in consumer behaviour ushered the shift from beauty-led to ingredient-led skincare advertising & does it contribute to business outcomes?

The Price of Power

Locks of Trust

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Rathin Lahiri of SBI General Insurance decodes ‘Chuniye Bharosa, Apno Sa’