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A Sadhya Of Ad Spends
As Onam ad spends, as per estimates, surge to Rs.1,400 crore, industry leaders decode the trends shaping Kerala’s festive market.
08th September 2025BY Antora Chakraborty
Pitching Women Forward
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
01st September 2025BY Yash Bhatia
System Update: Rebooted
As AI influencers fade from the spotlight, they’re quietly being rebuilt to serve, not shine. But what’s driving the shift and what's next?
18th August 2025BY Antora Chakraborty
Rise of conscious consumerism
A shift is unfolding in the marketplace, where everyday purchases speak less of habit and more of intent. But, how are brands responding to it?
04th August 2025BY Anjana Naskar
WhatsApp Status: Sponsored
Ads are coming to WhatsApp Status. As Meta opens up its most personal space, marketers weigh the trade-off between intimacy, intrusiveness, and innovation
28th July 2025BY Ruchika Jha
Business Case for Being Good
CSR is no longer just a side project, it’s at the core now. How are brands using it for brand loyalty and community building?
21st July 2025BY Antora Chakraborty
When Brands Collaborate
What transpires when two distinct brands, sometimes arch-rivals, unite? Do the unexpected experiences that follow captivate audiences?
14th July 2025BY Pritha Pahari
CTRL + ALT + CREATE
AI is revolutionizing ad creativity with speed and savings—but does faster and cheaper truly equal better? Is the soul being bartered for speed?
07th July 2025BY Pritha Pahari
Pay Per Chime
With Meesho, Centerfruit and more testing Paytm soundboxes, experts ask: can these chime-ins become a scalable ad medium—and for what kind of campaigns?
16th June 2025BY Yash Bhatia
Badshah Meets Thalaivar
When Southern cinema and Bollywood collab for ads, from Zepto to Pan Bahar, the pan-India prowess of their fandoms unlock and brands cash-in
26th May 2025BY Anjana Naskar
‘WHATSAPP’ WITH BRANDS?
From casual chats to putting music on your status, WhatsApp is reshaping how brands engage with consumers—fast, direct, and personal.
19th May 2025BY Pritha Pahari
Security Check for LinkedIn?
Air India roping in founders of big brands for a ‘collaboration’ on LinkedIn, raises questions on how much transparency in #BrandPartnership is enough?
14th April 2025BY Pritha Pahari BY Anushka Sengupta
Old is Gold
With Usha Uthup & Zeenat Aman shining in the recent ad films, IMPACT analyses the appeal of veteran actors making comebacks through ads
24th March 2025BY Aryan Khanna
Sold on D2C
With D2C sites now making up 15% of online retail sales in India, will more brands see merit in taking the direct route over e-comm and q-comm?
10th March 2025BY Aryan Khanna
Scan, Engage, Repeat!
In a world of short attention spans, QR codes are capturing consumer interest fast, rewriting the marketing rulebook—one scan at a time
03rd March 2025BY Anushka Sengupta
Budget – Bonanza for Brands?
How are brands cashing in on the rising disposable income made available post-budget, what push will marketing get?
24th February 2025BY Pritha Pahari
Comedy & Brands: Goldmine or PR Disaster
With comedians launching unique IPs, younger brands especially, are piggybacking on them to form authentic associations. But what happens when things go South?
17th February 2025BY Aryan Khanna
Logos: The Ultimate Ambassadors
Are the silent logos communicating the loudest? From the Golden Arches to the Swoosh, IMPACT explores the strategy behind logo-only marketing
27th January 2025BY Anushka Sengupta
Who is the right choice, baby?
As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?
20th January 2025BY Aryan Khanna
Ad World’s Red Carpet for Kaleen Bhaiyya
From MP Tourism to Saffola Honey; looking into Pankaj Tripathi’s undeniable charm that captivates both cinema goers and brands
13th January 2025BY Anjana Naskar
Branding on the Big Stage
As Concert season is underway, IMPACT Magazine looks at the rise of branded events as a tool for real-time consumer engagement
23rd December 2024BY Jennifer Thomas
Bank breaking Billboards
Dynamic billboards are transforming the landscape of OOH advertising but at hefty costs. IMPACT Magazine dives deep into the DOOH ecosystem
16th December 2024BY Anushka Sengupta
Going Gaga over Ganji Chudail
Today memes have taken over everything. Even Advertising! Find out why Ganji Chudail and Puneet Superstar are becoming brand favourites for consumer attention.
25th November 2024BY Pritha Pahari
The Power-Trio of JioStar
As the Reliance-Disney merger stands complete, JioStar's leadership takes shape with Kevin Vaz as CEO of Entertainment, Kiran Mani as CEO of Digital, and Sanjog Gupta as CEO of Sports.
18th November 2024BY TEAM IMPACT
How to go Viral?
Discover how virality defines brand campaign success! Join IMPACT Magazine as we uncover the insights from Thought Blurb Communication’s recent Parle campaign
04th November 2024BY Mansi Sharma
Back to the Past
The world seems to be moving towards Nostalgia marketing, bringing back the iconic brands from the 90s. Does the past hold the key to the future of marketing? Read here.
14th October 2024BY Pritha Pahari
Swipe, Click, Shop, Repeat!
Step into the future of shopping with shoppable ads—where buying a stylish jacket or a must-have beauty product takes seconds, not minutes
07th October 2024BY Pritha Pahari
Mom-to-Mom Marketing
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
30th September 2024BY Mansi Sharma
Celebrating Divine Connection
Gaurav Tayal, CEO of ITC’s Matches and Agarbatti Business Division, discusses the ‘Dil Se Karo Baat, Bhagwan Ke Saath’ campaign
23rd September 2024BY Anjana Naskar
GO TEZ FOR SMART GAINS!
Iti Mehrotra, CMO of Kotak Securities, unveils the buzz behind their new Kotak Neo campaign. Check out the excerpts!
16th September 2024BY Mansi Sharma
SNACKS ON US!
Shobhit Agarwal from Cornitos chats with IMPACT about their festive plans and the booming snacking trend. Dive into the crunchy details!
16th September 2024BY Mansi Sharma
Raymond Goes Public
In conversation with IMPACT Magazine, Sunil Kataria, CEO, Raymond Lifestyle, shares his thoughts on their IPO debut, festive marketing and more.
09th September 2024BY Pritha Pahari
Shenaz Treasury: The OG influencer
For real 90s nostalgia, we spoke to Shenaz Treasury and she spilled the tea on being an MTV VJ before Instagram and social media took over influencing
02nd September 2024BY Mansi Sharma
The AI Hour
This week on IMPACT’s Talking Point join the debate, is AI here to help transform modern day journalism, or is it here to steal our jobs? Here’s the full story!
26th August 2024BY Pritha Pahari
Bottom of the bottle
This week, IMPACT explores surrogate advertising and its potential ban’s impact on the alcobev industry. Will the Number 1 Yaari between Adex-surrogate advertising be disrupted? Find out!
19th August 2024BY Aryan Khanna
Olympic Fever: Viral or not?
Is the Olympic fever in advertisements a seasonal surge or the beginning of a lasting trend? Find out more in this week’s talking point
12th August 2024BY Pritha Pahari
Why So Unserious?
From Zomato’s ‘Roast’ing to Naukri.com’s 'Hardly Working,' comedians seem to be sliding into the DMs of every brands’ marketing strategy.
05th August 2024BY Mansi Sharma
Cookies stay in the jar, will alternatives suffer?
After years of uncertainty, Google rescinds its decision to scrap third-party cookies from Chrome and opts for user-controlled tracking preferences instead.
29th July 2024BY Aryan Khanna
Fostering Communities
As recent studies reveal that nine out of ten GenZ in India consider themselves part of a fandom, brands rope in celebrities to get leverage.
15th July 2024BY Aryan Khanna
Is Sweet Anil ‘Chachu’ the Right Fit for Big Boss OTT?
It’s antithetical – while one is quirky, the other controversial, one paternal and other voyeuristic – but can still work for both because of their high entertainment value.
08th July 2024BY Mansi Sharma
Staying Genuine
Sheena Kapoor, Head of Marketing, Corporate Communications and CSR, ICICI Lombard talks about the ‘Game of Life’ campaign and how the brand is trying to master the art of powerful storytelling.
01st July 2024BY Aryan Khanna
Sharing is Caring Redux
Mayank Shah, Vice President, Parle Products Ltd., sat with Vinod Kunj, CCO & MD, Thought Blurb, to talk about Parle’s ‘G Mane Genius’ campaign which tries to instill the value of sharing in kids.
24th June 2024BY Aryan Khanna
INDIAN CREATIVITY IS MUCH ABOVE AWARDS
Prasoon Joshi says that we should look at the quality of winning work instead of quantity to judge India’s performance at Cannes Lions 2024
22nd June 2024BY NEETA NAIR
India Shining at Cannes
Gaurav Kumar of Lightbox writes about the Cannes Lions Festival, India’s growing importance as a creative hub, and more
21st June 2024BY Gaurav Kumar
DRINKING FROM THE CREATIVE CUP AT CANNES LIONS
I woke up this morning just to realise that I hadn’t had any food for the last 36 hours. If that’s not fun, then what is?
20th June 2024BY Abhik Santara
‘Creativity is not just about fun and expression’
David Droga of Accenture Song speaks to Neeta Nair of IMPACT about Accenture Song’s entry into India, and more
19th June 2024BY NEETA NAIR
CANNES LIONS 2024: INDIA ADDS FIVE MORE SHORTLISTS ON DAY 3
So far, India has a total of 59 shortlisted entries this year at the prestigious Cannes Lions International Festival of Creativity.
19th June 2024BY admin
CANNES LIONS 2024: INDIA ADDS EIGHT MORE TO THE SHORTLISTS
Amid burgeoning expectations, India has managed 54 shortlisted entries this year at the prestigious Cannes Lions International Festival of Creativity
18th June 2024BY admin
CANNES LIONS 2024: A PROMISING START FOR INDIA
So far, India has a total of 46 shortlisted entries this year at the prestigious Cannes Lions International Festival of Creativity.
17th June 2024BY admin
IWMBuzz Digital Awards Season 6 Breaks New Barriers
India’s biggest OTT and web entertainment awards sees a roaring response this year, as brands, celebrities, and audience join in the revelry.
17th June 2024BY admin
Westside: 25 Years Fit
Umashan Naidoo, Head of Customer & Beauty at Westside talks to IMPACT about the impetus behind ‘Wesness’, its fitness initiative
03rd June 2024BY Ashee Sharma
Tata AIG: Meeting Expectations
Riaan Rodriguez, Senior VP – Digital Business & Marketing, Tata AIG talks about the ‘Expect the Expected’ campaign, the brand’s marketing initiatives, and more.
27th May 2024BY Aryan Khanna
Marketers Caught in an AI Duel
As Google and OpenAI brandish their latest tools, search marketing stares at a revolution that marketers can lead.
22nd May 2024BY Mansi Sharma
Not So Healthy Afterall
In light of recent controversies surrounding major brands failing to meet health and safety standards, experts discuss the repercussions and the role that advertising plays during such a crisis.
13th May 2024BY Anjana Naskar
HDFC Asset Management: A Lesson in Finance
Naveen Gogia, Executive Vice President & Co-Head – Sales & Distribution, HDFC Asset Management Co. Ltd. talks about the brand’s new campaign and its journey towards pioneering financial education.
06th May 2024BY Aryan Khanna
A Fresh Cup of Campaigns
In conversation with Karan Shah, Director, Amar Tea (makers Of Society Tea), we discuss what it takes to build a marketing strategy that sustains over nine decades of legacy.
29th April 2024BY Paawan Sunam
How Did Brands in Kerala Celebrate Vishu?
Vishu is said to be one of the biggest festivals in Kerala, but just a minute jump in ad spends around the period and a dearth of campaigns on the Malayali New Year paint a different picture
22nd April 2024BY Aryan Khanna
LT Foods: Growing Footprint
Talking in the context of the launch of ‘Daawat Quick Cooking Red Rice’ Ritesh Arora, CEO, India Business & Far East, LT Foods Ltd. highlights the company’s goal to increase its market share and more
22nd April 2024BY Ashee Sharma
Mindshare-e4m Content Marketing Trends Report
The report will offer stakeholders, marketers, and industry leaders an understanding of the challenges and opportunities in the content marketing sphere.
15th April 2024BY admin
HUL: Time to Defrost?
As Unilever plans to separate its ice cream business globally, experts wonder what would be the fate of the high-on-nostalgia brand – Kwality Wall’s, in India.
15th April 2024BY Mansi Sharma
Starbucks: Blending Into India
Sushant Dash, CEO, Starbucks shares the vision behind brand collaborations and how it is trying to blend deeper into the colours of India
08th April 2024BY Aryan Khanna
Mahindra & Mahindra: Driving into the Future
Nalinikanth Gollagunta, CEO-Automotive Division, Mahindra & Mahindra speaks to IMPACT about the burden of a legacy brand, the dynamic tech-driven brand identity that it is vying for, and more
01st April 2024BY Paawan Sunam
THROUGH THE GRAPEVINE: TOP LEADERS FROM MEDIA.MONKS- AZAZUL HAQUE & KIRAN RAMAMURTHY QUIT
Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out
22nd March 2024BY NEETA NAIR
ANYMIND GROUP: ASIA IS GOING TO BE AT THE CENTRE OF THE WORLD
Kosuke Sogo, Co-founder and CEO, AnyMind Group shares his plans for the AnyMind Group, and talks about the different verticals of the group, including India’s POKKT
18th March 2024BY Aryan Khanna
Squadhelp: The Name Game
Darpan Munjal, Founder, Squadhelp explains how his business, Squadhelp, is leveraging data and AI to help brands brainstorm creative names
11th March 2024BY Chehneet Kaur
'It was the right time to launch an IPO for RK Swamy'
In conversation with Srinivasan K Swamy, Chairman & MD, and Narasimhan Krishnaswamy, Group CEO & Whole Time Director, R K Swamy Ltd, we talk about the group's IPO launch.
04th March 2024BY Paawan Sunam
The Birds, The Bees, and Ranveer Singh
From the ad-land: Discussions around male and female sexual awareness, is there a dichotomy?
26th February 2024BY Mansi Sharma
Global Headwinds Mar AdEx Growth: Pitch Madison Advertising Report 2024
Sam Balsara, Chairman, Madison World summarised the report for the audience in attendance. The report suggests that AdEx grew only by 10% in FY’23 and is forecasted to grow by 12% this year
16th February 2024BY Mansi Sharma
HDFC Bank: Spoilt for Choice
Ravi Santhanam, Group Head, CMO, HDFC Bank, and Amit Akali, CCO of Wondrlab talk about their latest PayZapp campaign and the way they have conceptualised it, and more
12th February 2024BY Aryan Khanna
Tim Hortons: Internationally Local
Ravi Makwana, CMO, Tim Hortons, talks about the international brand’s strategies for setting its regional positioning in India.
05th February 2024BY Paawan Sunam
Motorola: Razr-Sharp Marketing
In conversation with Shivam Ranjan, Head of Marketing - APAC, Motorola, we decode the current standing of the brand, understand how they collaborate with e-commerce marketplaces, and more
29th January 2024BY Paawan Sunam
Myntra: Expansion Through Innovation
In a conversation with IMPACT, Vijay Sharma, Senior Director - Brand Marketing, Myntra alongside the IdeasFarm team explained how the brand is adopting technology to curate fashion and more
22nd January 2024BY Aryan Khanna
Urban Company: Restoring Dignity
Tarun Menon, Director of Marketing, Urban Company, sits alongside the Talented team behind the campaign 'Chhota Kaam?' that highlights dignity of labour and explains the idea, its meaning, and more.
15th January 2024BY Aryan Khanna
Adani and NDTV: A Year in Review
A year after the Adani Group acquired NDTV, we are taking a closer look at how the media giant has fared this past year.
08th January 2024BY RUHAIL AMIN
Meesho's Mass Appeal
In conversation with IMPACT, Nilesh Gupta, General Manager, Growth, Meesho throws light on his brand’s latest festive campaign and the results that ensued.
26th December 2023BY Aryan Khanna
A Fresh Take
Anaswar Rajagopal, Director, Toothpaste (Family & Equity) Marketing at Colgate-Palmolive India talks about Colgate MaxFresh’s new campaign, and more.
18th December 2023BY Ashee Sharma
Fastrack's Forward March
Ajay Maurya, CMO, Fastrack shares the vision and approach behind the ‘BeBoth’ campaign, which stars Vijay Deverakonda, and more
04th December 2023BY Aryan Khanna
Making Education Mainstream
In conversation with Ankit Khirwal, Head of Marketing, upGrad we decode Generative AI’s impact on the brand’s product category and latest campaign, it's media mix, and more
20th November 2023BY Paawan Sunam
Bikano: Restoring Tradition
Kush Aggarwal, Head of Marketing, Bikano talks about the legacy brand’s festive campaign, their unique approach to preserving tradition, and more.
20th November 2023BY Anjana Naskar
MIB’s DD OTT plan
Apurva Chandra, Secretary for the Ministry of Information and Broadcasting (MIB) talks to IMPACT about the government’s intentions on regulating OTT content, the BARC situation, and more.
06th November 2023BY Kanchan Srivastava
Painting a Big Picture
Nandagopal Nair, VP & Head - Brand & Communications of V-Guard, and Arif Mohammed Kooliyat, VP - NPD of V-Guard talk about their brand’s vision, approaches, and more
30th October 2023BY Aryan Khanna
DEATH BY NAME
Tista Sen, Former Regional Creative Director, Wunderman Thompson, South Asia and currently CEO & CCO of Ladyfinger reflects on the death of a legacy agency.
23rd October 2023BY Tista Sen
CELEBRATING LIFE
Vikaas Gutgutia, MD & Founder, Ferns N Petals sheds light on the brand’s evolution and strategies, including entering new business categories, embracing Digital mediums, and more
23rd October 2023BY Anjana Naskar
Trusted Inheritance
Ashok Jaiswar, VP, Head of Marketing & Communications, Finolex Industries talks to IMPACT about the brand’s latest campaign – ‘Peedhiyan Badlengi, Pipe Nahin’ and more
03rd October 2023BY Anjana Naskar
Return of Hope
Saloni Anand, Co-founder of Traya tells us about the brand's maiden campaign with actor Rajkummar Rao, targeting people who are suffering from genetic hair loss.
18th September 2023BY Ashee Sharma
Indian News Publishers Block OpenAI’S Web Crawler
The Times Group, HT Media, the Dainik Bhaskar Group, and The Hindu Group have safeguarded their websites from OpenAI’s web crawler ‘GPTBot’.
11th September 2023BY Kanchan Srivastava
Overflowing with Success
White Rivers Media just celebrated its 11th anniversary, Shrenik Gandhi, Co-founder & CEO, and Mitesh Kothari, Co-founder & CCO of the agency tell IMPACT what sets them apart from the rest.
14th August 2023BY Anjana Naskar
ISA Charter Sparks Debate
ISA's latest media charter advising clients to seek a share in agency rebates and demand a right to audit media agencies' entire turnover causes a storm
07th August 2023BY TEAM IMPACT
Game for More
Tushar Malhotra, Head of Marketing, Bisleri International Ltd. takes us through the #CarryYourGame campaign featuring award-winning athletes, and talks about the brand’s marketing strategies and more.
31st July 2023BY Anjana Naskar
Beyond Basics
After Hindware’s ‘Hotel Like Bathrooms’ campaign, Sudhanshu Pokhriyal, CEO, Bath & Tiles, Hindware Ltd. talks about the brand’s expansion strategy, and more
17th July 2023BY Imran Fazal
Democratising Healthcare
Ritu Mittal - Head – Marketing and Digital, Bayer Health talks about the key market trends in the consumer health category in India, and more
12th June 2023BY Anjana Naskar
Enter the Kamaverse
Pooja Sahgal, CMO - Consumer Care, Raymond talks about the objective behind the launch of the Kamaverse, and more.
05th June 2023BY Anjana Naskar
Fragrance of the Gods
Ankit Agrawal, Director, Mysore Deep Perfumery House & Zed Black discusses how the alliance with the IPL is relevant for the brand, and more
29th May 2023BY Anjana Naskar
For The Everyday Athlete
Arjun Choudhary, Head of Business & Growth at Cult.Sport talks about the D2C brand’s first integrated Digital campaign, ‘Be a Sport’, and more.
22nd May 2023BY Anupama Sajeet
'We are a Zero-Storage Platform'
Mobile marketing platform Vserv’s Co-founder, Dippak Khurana, unveils insights on mobile advertising, cutting-edge AdTech innovations, and more.
15th May 2023BY Anupama Sajeet
Rasna In A New Avataar
Piruz Khambatta, Group Chairman, Rasna, explains why the brand decided to change its iconic tagline, and elaborated on brand strategies for this summer.
02nd May 2023BY Anjana Naskar
‘Indian Brands Are Risk Takers’
Scott Rigby, Chief Technological Advisor and Principal Product Manager, Adobe, shares some key insights from Adobe’s recently launched report on Digital trends, and more
17th April 2023BY Anjana Naskar
Driving a Change
Suresh Agarwal, MD & CEO, and Pulak Sarmah, Sr. VP & Head of Marketing of Kotak General Insurance talk about how the brand is initiating a mindset change around motor insurance, and more
10th April 2023BY Anupama Sajeet
Challenging Stereotypes
Puneet Das, President - Packaged Beverages, India and South Asia, Tata Consumer Products speaks in-depth about the brand’s marketing strategy, challenging stereotypes
04th April 2023BY Imran Fazal
E-commerce for all
Nilesh Gupta, Senior Director of Growth, Meesho elucidates how Meesho is helping Small and Medium sized businesses to grow, and more
27th March 2023BY Imran Fazal
TOP STORY
Design agency Elephant trumpets in APAC, expands to Singapore
Elephant’s APAC expansion: Ashwini Deshpande, Co-founder & Director, tells IMPACT Singapore is the region’s steering head
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