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Impact Feature
From Scroll To Stream
As Kusha Kapila, Prajakta Koli and other creators step into the streaming spotlight, could they redefine what star power means on OTT?
08th September 2025BY Pritha Pahari
YouTube’s Screen Test
Will big budget film producers and top creators choose YouTube over traditional OTT as a medium for releasing their content, IMPACT explores
25th August 2025BY Yash Bhatia
ORM Operations: From Chaos to Control (It’s Not Just Monitoring, It’s Brand CPR)
Nandkishor Nishad, Associate Director - HAWK, Gozoop Group, pens a piece on transforming ORM Operations from reactive support to strategic Brand CPR in a crisis-led world
21st August 2025BY Nandkishor Nishad
Jokes Mean Business
Brands are using humour marketing with stand-up comedians, but does it leave us laughing or feeling manipulated?
18th August 2025BY Anushka Sengupta
Going Local for Growth
Tony Harradine, APAC CEO, OMG, talks about Omnicom's IPG acquisition, OMG's growth in APAC and India, and why winning local clients is key to success
11th August 2025BY NEETA NAIR
Social Media vs. Brands
When online outrage hits, what works best—humour, honesty or legal threats? In the age of deinfluencing, who did it best: Astronomer, The Whole Truth or Patanjali?
04th August 2025BY Yash Bhatia
‘Unmask’ulinity – Meet the people behind the most viral regional ad
Vinsmera Jewels’ Co-Founder, Dinesh Kambrath, and ad film Director, Prakash Varma, on Mohanlal’s viral jewellery ad that is breaking convention
28th July 2025BY NEETA NAIR BY Yash Bhatia
Cannes you be Honest?
After global backlash over a manipulated win, Cannes Lions rewrote its rulebook. Ad leaders tell IMPACT: is it real change or just window dressing?
21st July 2025BY Ruchika Jha
Breaking the Glass Ceiling
Priya Nair makes history as Hindustan Unilever’s first woman CEO & MD, joining the rare league of female leaders in India’s FMCG industry
14th July 2025BY Pritha Pahari
Aashirvaad Salt Brings Back ‘Iodine Ka Tilak’ Campaign During Rath Yatra
The company organizes street theatre to spread awareness on iodine deficiency and brain development in children.
04th July 2025BY TEAM IMPACT
Asian Paints Partners with Mira Kapoor to Showcase Personalised Décor with Royale Play
The new campaign turns travel memories into textured wall designs using luxury paint finishes.
04th July 2025BY TEAM IMPACT
PEAKING THROUGH PODCASTS
From casual conversations between two people with mics, Podcasts have now transitioned into a platform for brand collabs, marketing and more. IMPACT dives deep.
12th May 2025BY Anushka Sengupta
BMC's Crackdown on OOH Advertising
Will BMC’s proposed upcoming policy to prioritize public safety and compliance, reshape Mumbai’s OOH advertising?
22nd July 2024BY Kanchan Srivastava
WPP's Immersive Tech Plans
Dale Imerman, VP, Immersive Technology & AI, WPP talks to IMPACT about WPP's foray into Immersive Tech, and what it means for the advertising and marketing ecosystem.
15th July 2024BY Mansi Sharma
Can India Break the Jinx of Fluctuating Success at Cannes Lions 2024?
While the Indian contingent gears up to dazzle at the French Riviera, let’s have a look at their past performance, and entries for this year.
10th June 2024BY Mansi Sharma
Vanishing Vroom Vroom
From 1.75 % penetration in 2021, EVs saw a 6% penetration in 2023, indicating a bright 2024 without the roar of the machine.
27th May 2024BY Anjana Naskar
The Metamorphosis of a Magazine
As the media world transforms, magazine publishers look for better revenue opportunities and rekindle their relationships with advertisers at the Indian Magazine Conference.
13th May 2024BY Mansi Sharma
Decoding the Age of Content
Mindshare and e4m Content Marketing Trends report explores the current state of content marketing, and presents plausible predictions for the coming year.
30th April 2024BY admin
Tokenism or More?
Are regressive narratives on women still taking up screen space? In the Women’s Day week, IMPACT asked top leaders in advertising for their verdict on ads today.
04th March 2024BY Paawan Sunam
Media.Monks is Sprinting, Not Running
Azazul Haque, CCO, Media.Monks and Kiran Ramamurthy, COO, Media.Monks talk about the agency's unprecedented boom, crossing the Rs 100cr. mark in revenue.
22nd January 2024BY NEETA NAIR
IPG Mediabrands Looks Eastwards
Eileen Kiernan, CEO, IPG Mediabrands talks about India's potential as a significant market, while acknowledging APAC's slower growth, and the issue of ‘poor remunerations for agencies'
14th November 2023BY NAZIYA ALVI RAHMAN
'Madison is an Incredibly Focused Agency'
Neeta Nair interviews the top leadership of Madison Media after Rob Norman gets appointed as Advisor
16th October 2023BY NEETA NAIR
BBDO India's New Business Thrust
During BBDO Asia CEO Tze Kiat Tan's recent India visit, she and Josy Paul, Chairman, BBDO India highlighted the agency’s renewed focus on winning new business
09th October 2023BY NEETA NAIR
The Heart of Advertising
‘It is a manifestation of Piyush’s leadership’, says Global CEO, Devika Bulchandani on the smooth transition at Ogilvy India
03rd October 2023BY NEETA NAIR
IMPACT Person of the Year 2022 - the Shortlist
Find out who are the nominees for the IMPACT Person of the Year (IPOY) 2022. The award celebrates individuals who have left an everlasting impact on the advertising, media, and marketing ecosystem.
11th September 2023BY Aryan Khanna
'AI to make WPP the Most Adaptive Company'
Daniel Hulme, the Chief AI Officer of WPP explains how AI has been transforming the marketing and advertising world, and more.
14th August 2023BY NAZIYA ALVI RAHMAN
A New Game
As India registers close to 500 million individual gamers, with an expected 150 million more to join this number by 2025, a report by GroupM ESP and e4m reviews the current state of the industry.
19th June 2023BY admin
The New Kingmakers?
Be it PM Modi or Opposition’s Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand in swaying opinions in the next few elections?
08th May 2023BY Imran Fazal
‘India Is A Standout Market’
Tony Harradine, CEO, APAC, OMG talks about why the Asia Pacific region is a growth engine for Omnicom Media Group
24th April 2023BY NEETA NAIR
Channel Factory Tunes into India
Robin Zieme, Chief Growth Officer – Global, Channel Factory & Yesudas S Pillai, Founder, YA Transformation, & Country Lead, Channel Factory talk about the global firm's plans for India.
27th March 2023BY Shantanu David
Match Made in Heaven
A strategic alliance between two or more brands can be a match made in heaven if both parties are on the same page, but what are its challenges?
30th January 2023BY Anjana Naskar
A QUESTION OF FAIRPLAY
Telecom operators demand the inclusion of OTT services under the telecom licensing regime, OTTs in turn seek a payout
20th December 2022BY Imran Fazal
‘NOT TRADITIONAL OR DIGITAL ADS, IDEAS MOVE MARKETS’
Alex Leikikh, Global CEO, MullenLowe Group, speaks to Neeta Nair about his definition of success, why a ‘traditional agency’ tag doesn’t bother him and more.
19th July 2022BY NEETA NAIR
THE FUTURE OF INDIAN GAMING INDUSTRY- LIVE EVENTS, NFTS AND METAVERSE
The metaverse and NFTs are the buzz words in the gaming industry, several game publishers are trying to incorporate these new trends.
15th February 2022BY Imran Fazal
THE RISE OF GAMING PLATFORMS, INFLUENCERS & GAMING AGENCIES
Why has there been an increase in the number of gaming platforms, marketing agencies in the country of late.
15th February 2022BY Imran Fazal
WHY ARE NON-GAMING BRANDS SHOWING INTEREST IN GAMING?
Based on the popularity of gaming influencers, non-gaming brands have invested in multiple campaigns.
15th February 2022BY Imran Fazal
‘ESPORTS WILL GARNER MORE EYEBALLS’
Vinit Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia gives a detailed insight on the gaming industry in India.
15th February 2022BY Imran Fazal
MOBILE, PC AND CONSOLE GAMING
Heavy digital penetration in India has created mobile gaming, a mega platform for advertisers and marketers.
15th February 2022BY Imran Fazal
DIGITAL ADVERTISING GAINS GROUND: DENTSU-E4M REPORT
Digital advertising inches closer to contributing to 1/3rd of the AdEx, registers a whopping 35% growth to reach Rs 21,353 crore in 2021 as per the Dentsu-e4m report
08th February 2022BY TEAM IMPACT
ZEE-SONY: A MERGER OF THE TITANS
IMPACT gives a detailed insight on how the merger is expected to be a win-win for both companies and its impact on the market
27th December 2021BY TEAM IMPACT
E4M CONCLAVE: PEEK INTO MARKETING TRENDS IN A POST-COVID WORLD
Read what IPG Mediabrands Global CEO Daryl Lee, Mindshare Global CEO Adam Gerhart and other key leaders had to say on the future of marketing at the 21st edition of e4m conclave
21st December 2021BY TEAM IMPACT
‘SIGNIFICANTLY INVESTED IN BRANDING OVER THE PAST SIX MONTHS’
Argho Bhattacharya, Head of Marketing, Niyo talks about the importance of branding and why OTT is an integral part of the company’s media mix
04th October 2021BY Neeta Nair and Sunit Roy
UNVEILING THE ‘TOP 100 INFLUENTIAL GAME CHANGERS’ LIST
e4m unveils the second edition of PR and Corporate Communications’ Top 100 Influential Game Changers List 2020
28th December 2020BY TEAM IMPACT
BEST PLAYERS IN THE GAME
We bring you the faces behind some of the most talked about ads this IPL season and capture some of the behind-the-scenes action
30th April 2018BY IMPACT Staff
LOOKING BEYOND SIR MARTIN AND THE LEGACY HE LEAVES BEHIND...
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">While WPP agencies and clients in India are unlikely to be affected by his exit, some rival agency honchos are relieved that that they will ‘no longer be up against Sir Martin Sorrell’s personal charisma and involvement in business’</span></span></p>
23rd April 2018BY IMPACT Staff
THE BROKEN PITCH
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">We have more pitches going in the industry than ever before, undermining the brand-agency relationship, even as the process of pitching itself continues to be as unregulated as it was 5-6 years ago</span></span></p>
16th April 2018BY IMPACT Staff
‘INDIA IS ONE OF OUR TOP 4 GLOBAL MARKETS’
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Nick Emery, Global CEO, Mindshare talks of key leadership changes, the evolving client-agency relationship, digital transformation, the India market and more...</span></span></p>
09th April 2018BY IMPACT Staff
WE AIM TO MAKE OUR INDIAN BUSINESS AS BIG AS CHINA’S
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">On his maiden visit to India, Marc-Antoine de Roys, Global CEO, Kinetic Worldwide reveals his ambitious plan for the country, which is to make Kinetic’s Indian business as big as China, their largest market.</span></span></p>
02nd April 2018BY IMPACT Staff
FEARLESS NADIA
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro Pvt. Ltd, is topper of IMPACT’s 50 Most Influential Women in Media, Marketing & Advertising List, 2018 for steering a legacy business towards modern cutting-edge practices and market leadership</span></span></p>
26th March 2018BY IMPACT Staff
UNSTOPPABLE
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Unfazed by challenges, Television continues to dominate the media space; expansion of FTA channels, launch of regional channels of various genres in Hindi-speaking markets set to propel the medium even higher</span></span></p>
19th March 2018BY IMPACT Staff
WHEN PERSONALIZATION COMES TO SPAMMING…
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">As brand ads stalk consumers across digital platforms, has advertising become too intrusive and counterproductive to brand-building? Where do we draw the line?</span></span></p>
12th March 2018BY IMPACT Staff
FLEXI-TIME: THE ANSWER TO RUSH HOUR?
<p><span style="font-family:arial, helvetica, sans-serif;"><span style="font-size:16px;">In light of IAA’s recent campaign, ‘WorkToLiveToWork’, we explore the feasibility of the flexi timing policy, the various ways in which companies are implementing it and whether there are actual proven benefits of allowing employees to choose their work hours</span></span></p>
05th March 2018BY IMPACT Staff
THE UNMAKING OF A BRAND
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">In the light of the latest multi-million dollar scam involving diamantaire Nirav Modi, we examine the repercussions of cases like these, the learnings they offer and ask if it is even possible for a tarnished brand to win back public trust</span></span></p>
26th February 2018BY IMPACT Staff
FROM ACING PRINT TO TRACKING DIGITAL...
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Aroon Purie, Chairman and Editor-in-Chief and Kalli Purie, Vice-Chairperson of the India Today Group (ITG) are elated over the leadership position for the flagship brand in IRS 2017. The focus is now on engaging with audiences, sharpening the Group’s offerings and pushing the digital agenda further</span></span></p>
12th February 2018BY IMPACT Staff
A NEW, DIVERSE TALENT POOL
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">The fifth edition of IMPACT’s Top 30 Under 30 that awards the best under the age of 30 in Indian Media, Creative, Media and Digital agencies saw a notable representation from Digital agencies this year, and also a 100% gender balance with equal number of male and female achievers.</span></span></p>
05th February 2018BY IMPACT Staff
EFFECTIVENESS: THE LITMUS TEST FOR ADVERTISING
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">How tough is driving effectiveness of an ad campaign in an era of decreasing attention spans and short format ads?</span></span></p>
29th January 2018BY IMPACT Staff
IRS 2017 READING BETWEEN THE NUMBERS
<p class="MsoNormal"><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">English hit, regional publications buoyant as launch of new readership data is met with euphoria and some drama</span></span></p>
22nd January 2018BY IMPACT Staff
THE IMPACT TRENDS REPORT 2018
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">IMPACT takes a look at the major trends that will shape the media, advertising and marketing industry in the year ahead</span></span></p>
15th January 2018BY IMPACT Staff
DOES THE BRAND-AGENCY RELATIONSHIP FACE A TRUST VOTE?
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Have trust issues between brands and creative agencies led to advertising losing its spark? Or is it just the need of the hour for the under-pressure advertiser to take a more transactional approach?</span></span></p>
08th January 2018BY IMPACT Staff
THE WISHLIST FOR 2018
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Industry honchos ring in the New Year with resolutions and expectations</span></span></p>
02nd January 2018BY IMPACT Staff
THE BEST OF 2017
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Was 2017 simply an extension of the creative trends of 2016, i.e., long format videos, socially relevant messaging and thrust of digital? Or did it have more to offer? We bring you the hits and misses of the year gone</span></span></p>
26th December 2017BY IMPACT Staff
‘WE HAVE NOT CREATED HISTORY, WE HAVE WRITTEN THE FUTURE’
<p><span style="font-size:16px;"><font face="arial, helvetica, sans-serif">Say Piyush and Prasoon Pandey on being awarded the Lion of St Mark, the highest honour for outstanding creativity at the Cannes Lions festival next year</font></span></p>
18th December 2017BY IMPACT Staff
SHOWBIZ WHAT MARKETING HAS DONE FOR MOVIES
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">ESP Properties report says co-branded marketing media spends for Hindi films has reached approximately Rs 100 crore a year, calls industry to set its goals higher</span></span></p>
18th December 2017BY IMPACT Staff
THE GREAT DISRUPTOR
<p class="MsoNormal"><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">BABA RAMDEV of Patanjali Ayurved is IMPACT Person of the Year, 2017 for disrupting the domination of established players in India’s FMCG industry, and riding on the swadeshi sentiment to script brand Patanjali’s phenomenal success story</span></span><o:p></o:p></p>
12th December 2017BY IMPACT Staff
THE BIG OOH CLEAN-UP
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">As a new Standard Operating Procedure (SOP) comes into force for the historically fragmented OOH industry, media owners and agencies say it will give advertisers the confidence to spend more on the Outdoor medium</span></span></p>
04th December 2017BY IMPACT Staff
LOOKING BACK & LOOKING AHEAD
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Sudhanshu Vats, Group CEO of Viacom18, picks the 10 defining moments of the network’s 10-year journey and also shares his vision for its future</span></span></p>
27th November 2017BY IMPACT Staff
SONY'S PLAN B
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Scaling up SET and strengthening the network’s Digital and Sports play constitute the game plan for NP Singh, CEO of Sony Pictures Networks India, as the network looks to forge ahead minus IPL, which added Rs 1,300 crore to its kitty last season</span></span></p>
20th November 2017BY IMPACT Staff
THE WAVEMAKER PROTOCOL
<p><font face="arial, helvetica, sans-serif">As Wavemaker, GroupM’s agency created from merging MEC and Maxus opens shop in India, Global Chairman, Alastair Aird and South Asia MD, Kartik Sharma of Wavemaker take us through their gameplan</font></p>
13th November 2017BY IMPACT Staff
‘BCCI’S MOST TURBULENT PHASE IS ALSO THE MOST LUCRATIVE’
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Rahul Johri, CEO, Board of Control for Cricket in India says he wants to ensure that his term brings in the best value for all stake-holders of Indian cricket, and that the BCCI is already set to earn more money in the next five years than it has seen in its history</span></span></p>
06th November 2017BY IMPACT Staff
MISSION: EXPAND THE REACH OF PRINT
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Girish Agarwal, Non-Executive Director, The Dainik Bhaskar Group says that the group is currently focussing on the untapped potential in the existing markets of its flagship Print product, and growing circulation in them.</span></span></p>
06th November 2017BY IMPACT Staff
HOW BOTS HELP BRANDS
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Chatbots, or AI-driven virtual assistants, are the in-thing in the Digital world, enhancing consumer engagement and opening up advertising opportunities for brands</span></span></p>
30th October 2017BY IMPACT Staff
PR: THE Rs. 2000 CR OPPORTUNITY... AND HOW TO GET THERE
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">With rapid growth of Digital and Social media, and changing media consumption pattern of millennial consumers, the PR industry needs to diversify and realign its services, become strategic partners for marketers and deliver direct impact on the business of brands to reach the projected growth for 2020</span></span></p>
23rd October 2017BY IMPACT Staff
CRACKING THE MOBI-VITY CODE
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Mobile has opened up the floodgates to advertising innovation that may not be possible on any other device. With an assured incentive for every stakeholder in the business, mobile advertising is all set to grow by 74% to reach Rs 2230 crore by the end of 2017</span></span></p>
16th October 2017BY IMPACT Staff
ADEX TAKES A HIT
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Demonetization, RERA and GST hit ad spends; industry experts say Adex growth to be at least 2% lower than the rate predicted at the start of the year. However, the market rides on the optimism that it will now recover</span></span></p>
09th October 2017BY IMPACT Staff
THE NEW AGENDA
<p><span style="font-family:arial, helvetica, sans-serif;"><span style="font-size:16px;">As industry bodies re-elect new office bearers, their agendas can impact the future of the business. The people at the helm list down the pressing issues to be addressed. </span></span></p>
30th September 2017BY IMPACT Staff
WHAT MARKETERS WANT
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">In media planning discussions, are too many numbers and too much data actually a challenge or an input for the marketer? IMPACT attempts to find the answer</span></span></p>
25th September 2017BY IMPACT Staff
PLANNER OF THE FUTURE
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Is the future of the planning business all about Man vs Machine? Industry experts feel it is more about the planner evolving with time and making best use of data to make campaigns smarter and more efficient</span></span></p>
18th September 2017BY IMPACT Staff
AS A STAR HITS A SIX...
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">IMPACT decodes some talking points thrown up by Star India’s spectacular win of the global media rights for the Indian Premier League (IPL) for the next five years</span></span></p>
11th September 2017BY IMPACT Staff
SAILING AGAINST ALL ODDS
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Thin margins, funding challenges, lack of IPR are factors that render India’s TV production houses value-less, though their business is pegged at Rs 4,500 crore. Is the industry ready to take a risk to create value?</span></span></p>
04th September 2017BY IMPACT Staff
TRAI-NG TIMES FOR BROADCASTERS
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">If the Madras HC validates the tariff order and interconnect regulations formulated by the Telecom Regulatory Authority of India (TRAI), the entire Television broadcast scenario will undergo a humongous transformation, affecting channel pricing, bundling by networks and revenue prospects</span></span></p>
28th August 2017BY IMPACT Staff
INSOURCING VS OUTSOURCING
<p><span style="font-family:arial, helvetica, sans-serif;"><span style="font-size:16px;">When the consideration is brand objective, cost-saving, data security, quality of resources and faster turnaround time for campaigns, what makes some leading brands such as LG, Hyundai, Samsung, OnePlus, etc., choose to craft their ads in-house, while other brands swear by their creative partners?</span></span></p>
21st August 2017BY IMPACT Staff
WOMEN NOT AT THE TOP
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">What does the advertising industry need to do to have more women in leadership positions?</span></span></p>
14th August 2017BY IMPACT Staff
HOW FAR WILL THE HINDU GO WITH ITS NEW AGGRESSION?
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">The Hindu aims to position itself as ‘a national player with a Southern accent’ even as it strategizes a pan India presence and takes on tough competition on home turf</span></span></p>
07th August 2017BY IMPACT Staff
From MASS MARKETING to MASSIVE CUSTOMIZATION
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Sanjiv Mehta, CEO and MD, Hindustan Unilever Limited, who spoke at the launch of the BWIBusinessWorld Marketing Whitebook in Mumbai last week says brands must develop more one-on-one relationships with consumers to keep up with the dynamics of the changing world</span></span></p>
31st July 2017BY IMPACT Staff
WHY INDIA IS KEY TO OGILVY’S NEXT CHAPTER
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">John Seifert, Worldwide Chairman & CEO, Ogilvy & Mather, talks of India as the fastest growing market in the network, his ‘Next Chapter’ strategy, target of a 50-50 gender balance in critical leadership ranks and journey from intern to CEO in his nearly 40 years with the company</span></span></p>
24th July 2017BY IMPACT Staff
WHY GO NATIVE
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Native advertising is gaining ground, thanks to its non-intrusive nature, and experts predict it will grow to 20-25% of the digital ads universe in India in the next 2-3 years</span></span></p>
17th July 2017BY IMPACT Staff
WHY GST WON'T HURT
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">As we enter H2CY17, the M&E industry is expected to meet the projected growth adex estimates, despite the spill over effects of de-monetization, RERA and lack of clarity in the implementation of GST.</span></span></p>
10th July 2017BY IMPACT Staff
WRITING A STAR SCRIPT
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on the power of digital and sports, leverage the power of media for social good and challenge the status-quo to build India’s largest entertainment media company</span></span></p>
03rd July 2017BY IMPACT Staff
HOW WE CANNED IT!
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi & Saatchi add up to India’s all-time best performance of 40 metals at Cannes</span></span></p>
27th June 2017BY IMPACT Staff
THE FESTIVAL NEED NOT BE HELD AT CANNES: SIR MARTIN SORRELL
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Speaking at the Press Centre at the Palais des Festivals, WPP Founder and CEO, Sir Martin Sorrell said that the Cannes Lions could be done ‘differently and better’</span></span></p>
27th June 2017BY IMPACT Staff
I AM ABSOLUTELY THRILLED: PRASOON JOSHI
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">After McCann Worldgroup India emerges as the Indian agency with the highest number of metals at the recently concluded Cannes Lions, Prasoon Joshi speaks about what is it within the agency that has fostered work such as 'Afghan Immunity Charm' that won the agency a Grand Prix</span></span></p>
27th June 2017BY IMPACT Staff
MINDSHARE GETS 6 PACK BAND TO PERFORM LIVE @CANNES
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">In a first, transgender band 6 Pack Band performed on stage at Cannes, reaffirming the diversity agenda of the festival and earning praise from Unilever CMO, Keith Weed</span></span></p>
27th June 2017BY IMPACT Staff
THE NEW IRS
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Industry stakeholders count on accurate and credible readership data, based on increased sample size and stringent checks, to reflect ground reality in new Indian Readership Survey (IRS) slated for release in 2017 end</span></span></p>
17th June 2017BY IMPACT Staff
CANNES WE DO IT AGAIN?
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">With the Cannes Lions International Festival of Creativity 2017 set to begin on June 17, the spotlight is on India’s chances of improving last year’s metal tally of 27 or even winning another Glass Grand Prix to seal a hat-trick</span></span></p>
12th June 2017BY IMPACT Staff
THREE YEARS OF BRAND MODI
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">How PM Narendra Modi has positioned himself, his party and the Government’s achievements brilliantly in the media to build an invincible brand</span></span></p>
05th June 2017BY IMPACT Staff
THE NEW-AGE-NCY
<p class="MsoNormal"><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Host of start-ups begin to make an impact, but do they have what it takes to elbow out the big daddies of advertising from the business?</span></span></p>
29th May 2017BY IMPACT Staff
THE FIRST CRISIS BEFORE BARC
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">The Broadcast Audience Research Council faces its first serious test as English news channels pull the plug; questions raised about timing of NBA’s sudden tirade against channels using multiple LCNs, a practice that has been going on for months</span></span></p>
22nd May 2017BY IMPACT Staff
WILL IT BE A ‘JEET’ FOR DISCOVERY?
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Discovery Communications aims to move from niche to mass with recent foray into sports and launch of a GEC, Discovery Jeet, says Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific</span></span></p>
15th May 2017BY IMPACT Staff
HOW PRINT IS HITTING BACK
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Publishers jubilantly launch ‘Newspapers are growing’ campaign as Audit Bureau of Circulations (ABC) figures show Print medium adding 2.37 crore copies and 251 publishing centres over the last 10 years; with 4.87% increase in CAGR</span></span></p>
15th May 2017BY IMPACT Staff
BOLD CONTENT IN DEMAND ON OTT PLATFORMS?
<p><span style="font-size:16px;"><span style="font-family:arial, helvetica, sans-serif;">Adult, steamy, bold and edgy content on OTT platforms entice the youth mainly because of little connect with centre-of-plate shows on Television and extreme censorship; now advertisers flock to them too</span></span></p>
08th May 2017BY IMPACT Staff
TOP STORY
Design agency Elephant trumpets in APAC, expands to Singapore
Elephant’s APAC expansion: Ashwini Deshpande, Co-founder & Director, tells IMPACT Singapore is the region’s steering head
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