christina moniz STORIES

christina moniz

Special Correspondent

christina.moniz@exchange4media.com

@Xtina_IMPACT

Senior Correspondent

Interview
‘DAIRY IS THE DNA OF OUR PRODUCTS’
BY CHRISTINA MONIZ
Cover Story
THE BEST OF MOBILE MARKETING IN 2021
BY CHRISTINA MONIZ
Talking Point
HOW SKORE IS NORMALISING CONVERSATIONS ABOUT SEX
BY CHRISTINA MONIZ
Talking Point
‘WE HAVE GROWN 20% YoY IN THE PAST TWO YEARS’
BY CHRISTINA MONIZ
Spotlight
‘NEW BUSINESS IN 2021 HAS BEEN AT AN ALL-TIME HIGH’
BY CHRISTINA MONIZ
Interview
‘WE AIM TO DOUBLE OUR DISTRIBUTION OVER THE NEXT 12 MONTHS’
BY CHRISTINA MONIZ
Spotlight
‘INDIAN TERRAIN’S ONLINE SALES HAVE INCREASED OVER 10X’
BY CHRISTINA MONIZ
Interview
HOW PVR IS LIGHTING UP THE BIG SCREEN THIS FESTIVE SEASON
BY CHRISTINA MONIZ
Talking Point
HOW NAVNEET IS GIVING EDUCATION A MAKEOVER
BY CHRISTINA MONIZ
Cover Story
THE NEW MEDIA POWERHOUSE
BY Javed Farooqui and Christina Moniz
Talking Point
‘THE LUXURY SECTOR IN INDIA HAS COME A LONG WAY’
BY CHRISTINA MONIZ
Spotlight
HOW SKECHERS IS STEPPING IT UP WITH COMFORT TECHNOLOGY
BY CHRISTINA MONIZ
Spotlight
FAREWELL TO AN INDUSTRY LEGEND
BY CHRISTINA MONIZ
Spotlight
Betting big on IPL
BY CHRISTINA MONIZ
Interview
‘JOCKEY HAS PROBABLY GAINED MORE THAN IT LOST DURING THE PANDEMIC’
BY CHRISTINA MONIZ
Talking Point
SERVING UP TRADITIONAL FLAVOURS WITH A TOUCH OF MODERNITY
BY CHRISTINA MONIZ
Interview
‘AT GROUPM, INFLUENCER MARKETING SPENDS ARE GROWING AT OVER 200%’
BY CHRISTINA MONIZ
Spotlight
USING INFLUENCE FOR GOOD
BY CHRISTINA MONIZ
Cover Story
OMNICOM MEDIA GROUP’S RS 400 CR YEAR
BY CHRISTINA MONIZ
Interview
WHY BRIDGESTONE IS HELPING INDIAN ATHLETES CHASE THEIR DREAMS
BY CHRISTINA MONIZ
Spotlight
HOW ENAMOR IS MAKING EVERY DAY FABULOUS FOR WOMEN
BY CHRISTINA MONIZ
Cover Story
WHEN BRANDS GET FOULED
BY CHRISTINA MONIZ
Interview
HOW VIJAY SALES WENT FROM TRADITIONAL TO OMNICHANNEL
BY CHRISTINA MONIZ
Cover Story
IS REMOTE WORKING THE FUTURE?
BY CHRISTINA MONIZ
Spotlight
‘THE BRAND THAT WE CONTINUE TO BUILD IS ELEPHANT’
BY CHRISTINA MONIZ
Cover Story
MICRO INFLUENCERS IN THE BIG LEAGUE
BY CHRISTINA MONIZ
Spotlight
‘DATA HAS ALWAYS BEEN MINDSHARE’S BACKBONE’
BY CHRISTINA MONIZ
Spotlight
IPL HAS DEMONSTRATED ITS EXCELLENCE AS A MARKETING PLATFORM: SAM BALSARA
BY CHRISTINA MONIZ
Talking Point
HOW TATA STARBUCKS IS BREWING ITS WAY INTO CONSUMERS’ HEARTS
BY CHRISTINA MONIZ
Spotlight
HOW DENTSU IS CHAMPIONING THE DIGITAL TRANSFORMATION AGENDA
BY CHRISTINA MONIZ
Interview
NO INDUSTRY CAN REPLICATE THE CREATIVITY CULTURE: DHEERAJ SINHA
BY CHRISTINA MONIZ
Cover Story
THE MEDIA AGENCY OF 2021
BY CHRISTINA MONIZ
Cover Story
MAKING WAVES WITH POSITIVE PROVOCATION
BY CHRISTINA MONIZ
Interview
HOW ONEPLUS IS PUSHING THE ENVELOPE ON DIGITAL-FIRST EXPERIENCES
BY CHRISTINA MONIZ
Cover Story
HOW MIRCHI IS SPICING IT UP
BY CHRISTINA MONIZ
Interview
DIGITAL AGENCIES WERE QUICK TO ADAPT TO NEW CLIENT DEMANDS THIS YEAR: SHRADHA AGARWAL
BY CHRISTINA MONIZ
Creative Zone
BRANDS BRING DIWALI CHEER IN A DREARY YEAR
BY CHRISTINA MONIZ
Interview
THE SUGAR COSMETICS JOURNEY: FROM DIGITAL TO OMNICHANNEL
BY CHRISTINA MONIZ
Spotlight
JACK DANIEL’S: RAISING A TOAST TO LEGACY
BY CHRISTINA MONIZ
Interview
USHERING IN A NEW ENTERTAINMENT EXPERIENCE
BY CHRISTINA MONIZ
Interview
‘ENRICH SALONS AIM TO BE COMPLETELY SUSTAINABLE BY DECEMBER 2021’
BY CHRISTINA MONIZ
Spotlight
KANSAI NEROLAC: TOWARDS A SAFER, COLOURFUL FUTURE
BY CHRISTINA MONIZ
Cover Story
THE RISE OF INITIATIVE
BY CHRISTINA MONIZ
Cover Story
A STAR ACT
BY CHRISTINA MONIZ
Spotlight
NETWORK ADVERTISING: TOWARDS A FEARLESS FUTURE
BY CHRISTINA MONIZ
Interview
THE REACH THAT IPL OFFERS IS UNPARALLELED: ATIT MEHTA, BYJU’S
BY CHRISTINA MONIZ
Talking Point
GOOD CONTENT IS THE ULTIMATE WINNER: ROHIT JAIN, LIONSGATE
BY CHRISTINA MONIZ
Interview
WHAT MADE ALCHEMIST GROW EVEN DURING THE LOCKDOWN
BY CHRISTINA MONIZ
Cover Story
How will ‘Q5’ drive the industry’s revival?
BY CHRISTINA MONIZ
CMO Interview
SANDISK: MAKING THE BEST SHOT COUNT
BY CHRISTINA MONIZ
Interview
HOW IMPORTANT IS IT TO LEAD BY EXAMPLE?
BY CHRISTINA MONIZ
Talking Point
WE ALWAYS KNEW WE WERE SOLVING A DEEP-SEATED PROBLEM: KARTIK JOHARI
BY CHRISTINA MONIZ
CMO Interview
STARBUCKS: RECREATING EXPERIENCES, ONE CUP AT A TIME
BY CHRISTINA MONIZ
Cover Story
GAME ON, INDIA?
BY CHRISTINA MONIZ
CMO Interview
HOW XIAOMI IS WINNING WITH A SOCIAL-FIRST APPROACH
BY CHRISTINA MONIZ
Interview
‘WE USE THE COMBINED STRENGTH OF THE FACEBOOK APPS TO PROVIDE BUSINESS SOLUTIONS’
BY CHRISTINA MONIZ
More From Impact
WE ASSESS CELEBRITY ASSOCIATIONS WITH A PURPOSE-DRIVEN APPROACH: SUNIL KATARIA
BY CHRISTINA MONIZ
Cover Story
PAY CUT FOR THE STARS?
BY CHRISTINA MONIZ
Interview
‘BRANDS NEED IMMUNITY MARKETING TO SEAL RELATIONSHIP WITH CONSUMERS’
BY CHRISTINA MONIZ
More From Impact
‘OVER 40% OF WOMEN USERS ON BUMBLE USE MORE THAN ONE MODE’
BY CHRISTINA MONIZ
More From Impact
TWITTER: KEEPING THE HUMAN CONNECTION ALIVE
BY CHRISTINA MONIZ
More From Impact
PURCHASE INTENT FOR ESSENTIALS SCORES OVER ELECTRONICS AND GADGETS: CRITEO
BY CHRISTINA MONIZ
Interview
WHAT MAKES INSTAGRAM THE BEST PLACE FOR BRANDS TODAY
BY CHRISTINA MONIZ
Spotlight
MOOD OF THE NATION IS REFLECTED IN OUR ADS: PARAG DESAI
BY CHRISTINA MONIZ
CMO Interview
A REFRESHED MARKETING STRATEGY FOR BISLERI
BY CHRISTINA MONIZ
Interview
‘THE ONLY VIABLE OPTION FOR CONTENT CREATION TODAY IS INFLUENCERS’
BY CHRISTINA MONIZ
Interview
JOSE COVACO: THE RELUCTANT INFLUENCER
BY CHRISTINA MONIZ
Cover Story
WHY THE INFLUENCER MATTERS IN THE COVID-19 ERA
BY CHRISTINA MONIZ
Spotlight
COMPASSION RULES DURING ADVERSITY
BY CHRISTINA MONIZ
More From Impact
LOVE IS IN THE AIR TOO, ALONG WITH THE VIRUS
BY CHRISTINA MONIZ
More From Impact
MEDIA AGENCIES: NAVIGATING THE UNPREDICTABLE TIMES
BY CHRISTINA MONIZ
CMO Interview
SHOPPERS STOP: MAKING A PROGRESSIVE FASHION STATEMENT
BY CHRISTINA MONIZ
More From Impact
DARK CLOUDS LOOMING OVER THE ADVERTISING INDUSTRY: ASHISH BHASIN
BY CHRISTINA MONIZ
More From Impact
PR: CRISIS COMMUNICATIONS TAKE CENTRE STAGE
BY CHRISTINA MONIZ
More From Impact
PR WILL DO BETTER THAN MOST OTHER MARCOM DISCIPLINES: MADAN BAHAL, ADFACTORS PR
BY CHRISTINA MONIZ
Interview
WE EXPECT TO SEE A HEALTHY, DOUBLE DIGIT GROWTH FOR SPORTS IN 2020: VINIT KARNIK
BY CHRISTINA MONIZ
Cover Story
HOW BRANDS CAN CASH IN ON EMERGING LEAGUES
BY CHRISTINA MONIZ
Spotlight
‘OUR IPL CAMPAIGN HELPED COCA-COLA ENTER THE HEARTS AND CARTS OF THE CONSUMERS’
BY CHRISTINA MONIZ
Creative Zone
LATEST AD CAMPAIGNS
BY CHRISTINA MONIZ
Interview
VOLTAS HAS GROWN AS A BRAND TODAY, ALONG WITH THE IPL
BY CHRISTINA MONIZ
Interview
‘PLATFORMS LIKE PBL ARE A GREAT OPPORTUNITY TO HAVE DEEPER CONNECT WITH OUR CONSUMERS’
BY CHRISTINA MONIZ
CMO Interview
TOO YUMM! DRIVING BRAND GROWTH WITH A TASTEFUL STRATEGY
BY CHRISTINA MONIZ
Interview
‘THE PRESENCE OF IPL ACROSS MULTIPLE PLATFORMS MAKES IT A GREAT PLATFORM FOR MARKETERS’
BY CHRISTINA MONIZ
Interview
‘IPL WAS THE PERFECT PLATFORM TO INTRODUCE DIGITAL PAYMENTS TO A BILLION INDIANS’
BY CHRISTINA MONIZ
More From Impact
‘WE WANT TO BE AMONG THE TOP TWO IN THE SEGMENT’ – VIVEK SRIVATSA, TATA MOTORS
BY CHRISTINA MONIZ
CMO Interview
WELSPUN: A TAILOR-MADE, MASS MARKET STRATEGY
BY CHRISTINA MONIZ
More From Impact
FMCG SECTOR SHOWING REVIVAL AFTER SIX QUARTERS: LEADERS AT CII FMCG SUMMIT
BY CHRISTINA MONIZ
CMO Interview
WEAVING A SEAMLESS SHOPPING EXPERIENCE
BY CHRISTINA MONIZ
CMO File
WHY PUMA IS ALL ABOUT WOMAN POWER
BY CHRISTINA MONIZ
Spotlight
THE ‘A’ GAME: WHAT ROLE DOES AGE PLAY IN LEADERSHIP?
BY CHRISTINA MONIZ
Creative Zone
SHOWCASE OF THE LATEST
BY BERYL MENEZES (With inputs from CHRISTINA MONIZ)
Spotlight
ESSEL GROUP TO SELL UPTO 16.5% STAKE IN ZEEL TO FINANCIAL INVESTORS
BY CHRISTINA MONIZ
Spotlight
91SPRINGBOARD APPOINTS PITCHFORK PARTNERS AS STRATEGIC COMMUNICATION CONSULTANT
BY CHRISTINA MONIZ
Cover Story
BETTING BIG ON THE ‘POWER OF ONE’
BY SRABANA LAHIRI & CHRISTINA MONIZ
Talking Point
#TAKEBACKSLEEP IS BOMBAY DYEING’S WAY OF BUILDING A HEALTHIER INDIA: ALOKE BANERJEE
BY CHRISTINA MONIZ
Interview
WHY FACEBOOK IS BETTING BIG ON STRATEGIC PARTNERSHIPS
BY CHRISTINA MONIZ
CMO Interview
DEMOCRATISING WARDROBES, MAX FASHION STYLE
BY CHRISTINA MONIZ
Interview
DESTINATION: MADISON ONE
BY CHRISTINA MONIZ
Cover Story
THE HOTTEST JOB ROLES
BY CHRISTINA MONIZ
Cover Story
WENDY CLARK: COUNTING ON THE 3Ps
BY BY SRABANA LAHIRI & CHRISTINA MONIZ

TOP STORY

Sports Economy: A High Scorer

India’s sports industry crosses $2B, powered by media spends & IPL economics; cricket still commands nearly 90%: WPP Media Sporting Nation 2025 report

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