christina moniz STORIES

christina moniz

Special Correspondent

christina.moniz@exchange4media.com

@Xtina_IMPACT

Senior Correspondent

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MEDIA AGENCIES: NAVIGATING THE UNPREDICTABLE TIMES
BY CHRISTINA MONIZ
CMO Interview
SHOPPERS STOP: MAKING A PROGRESSIVE FASHION STATEMENT
BY CHRISTINA MONIZ
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DARK CLOUDS LOOMING OVER THE ADVERTISING INDUSTRY: ASHISH BHASIN
BY CHRISTINA MONIZ
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PR: CRISIS COMMUNICATIONS TAKE CENTRE STAGE
BY CHRISTINA MONIZ
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PR WILL DO BETTER THAN MOST OTHER MARCOM DISCIPLINES: MADAN BAHAL, ADFACTORS PR
BY CHRISTINA MONIZ
Interview
WE EXPECT TO SEE A HEALTHY, DOUBLE DIGIT GROWTH FOR SPORTS IN 2020: VINIT KARNIK
BY CHRISTINA MONIZ
Cover Story
HOW BRANDS CAN CASH IN ON EMERGING LEAGUES
BY CHRISTINA MONIZ
Spotlight
‘OUR IPL CAMPAIGN HELPED COCA-COLA ENTER THE HEARTS AND CARTS OF THE CONSUMERS’
BY CHRISTINA MONIZ
Creative Zone
LATEST AD CAMPAIGNS
BY CHRISTINA MONIZ
Interview
VOLTAS HAS GROWN AS A BRAND TODAY, ALONG WITH THE IPL
BY CHRISTINA MONIZ
Interview
‘PLATFORMS LIKE PBL ARE A GREAT OPPORTUNITY TO HAVE DEEPER CONNECT WITH OUR CONSUMERS’
BY CHRISTINA MONIZ
CMO Interview
TOO YUMM! DRIVING BRAND GROWTH WITH A TASTEFUL STRATEGY
BY CHRISTINA MONIZ
Interview
‘THE PRESENCE OF IPL ACROSS MULTIPLE PLATFORMS MAKES IT A GREAT PLATFORM FOR MARKETERS’
BY CHRISTINA MONIZ
Interview
‘IPL WAS THE PERFECT PLATFORM TO INTRODUCE DIGITAL PAYMENTS TO A BILLION INDIANS’
BY CHRISTINA MONIZ
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‘WE WANT TO BE AMONG THE TOP TWO IN THE SEGMENT’ – VIVEK SRIVATSA, TATA MOTORS
BY CHRISTINA MONIZ

TOP STORY

‘EVERY ONE CAN BENEFIT FROM BRANDING’

Shradha Agarwal, Co-founder & COO, Grapes Digital explains how a branding campaign can continue to drive sales for the brand well after the media spends have been paused

‘DISHWASHERS ARE IDEAL FOR AN INDIAN KITCHEN’

‘COVID BOOST TO WELLNESS CATEGORY’

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Mayank Bidawatka, Co-Founder, Koo talks about the brand's new logo & objective behind the rebranding