christina moniz STORIES

christina moniz

Special Correspondent

christina.moniz@exchange4media.com

@Xtina_IMPACT

Senior Correspondent

Talking Point
‘THIS PODCAST HAPPENED COMPLETELY BY CHANCE’
BY CHRISTINA MONIZ
Interview
‘WE WANT TO STRENGTHEN COLORS’ WEEKDAY PRIMETIME’
BY CHRISTINA MONIZ
Cover Story
MAPPING THE FUTURE OF MINDSHARE
BY BY SRABANA LAHIRI & CHRISTINA MONIZ
Spotlight
ZEE5: ON A MISSION OF PERSONALISATION
BY CHRISTINA MONIZ
CMO File
EYEING A LARGER SLICE OF THE CHEESE PIE
BY CHRISTINA MONIZ
Spotlight
HELPING ADVERTISERS OPTIMISE THEIR MEDIA SPENDS
BY CHRISTINA MONIZ
CMO File
INSIDE MARICO’S WELL-OILED LEADERSHIP STRATEGY
BY CHRISTINA MONIZ
Talking Point
MAHINDRA’S CAMPAIGN WILL NUTURE PEOPLE’S CURIOSITY: NAYER
BY CHRISTINA MONIZ
Spotlight
LAKME SALONS: MAKING CONSUMERS RUNWAY-READY
BY CHRISTINA MONIZ
Cover Story
SUMMER OF 2019: A SCORCHER FOR BRANDS
BY CHRISTINA MONIZ AND BERYL MENEZES
CMO File
BISLERI: USING BOTTLES TO DRIVE POSITIVE CHANGE
BY CHRISTINA MONIZ
CMO File
60% OF OUR CUSTOMERS ARE MILLENNIALS: AALOK BHAN
BY CHRISTINA MONIZ
Cover Story
LESSONS FROM THE GROUND
BY NEETA NAIR BY CHRISTINA MONIZ & SAMARPITA BANERJEE
CMO File
PARLE AGRO: FOCUS ON HYPER-LOCALISATION
BY CHRISTINA MONIZ
Interview
PUTTING COLLABORATIVE CONTENT IN MOTION
BY CHRISTINA MONIZ

TOP STORY

‘EVERY ONE CAN BENEFIT FROM BRANDING’

Shradha Agarwal, COO and Strategy Head, Grapes Digital explains how a branding campaign can continue to drive sales for the brand well after the media spends have been paused

‘DISHWASHERS ARE IDEAL FOR AN INDIAN KITCHEN’

‘COVID BOOST TO WELLNESS CATEGORY’

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VIDEO GALLERY VIEW MORE

Mayank Bidawatka, Co-Founder, Koo talks about the brand's new logo & objective behind the rebranding