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TEAM IMPACT

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SW Network wins creative and social media mandate for Lava Mobiles
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Marcin Sosiński promoted to Chief Creative Officer at dentsu Central Europe
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adidas elevates Sartaj Kadian to Director – Digital Marketing
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Unilever taps SAMY for global influencer strategy
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Dentsu names Sumit Kohli as APAC Head of Investment
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Polycab launches campaign to strengthen its presence in fans category
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Tata Communications launches self-healing network for data centre connectivity
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Saatchi & Saatchi India launches ‘Stronger Homes’ campaign for Captain Steel
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Kunal Roy joins as Managing Partner – West & Growth Lead at VML India
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Indigo appoints Aloke Singh as Chief Strategy Officer
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Swiss Beauty launches FRIENDS-themed 'Craze' collection with Warner Bros
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Adobe appoints Shamik Basu as VP, Creative Products Group in India
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Ashish Chopra joins GTC Network as SVP, North and East
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South Indian Bank appoints Jose Joseph Kattoor as Non-Executive Part-Time Chairman
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Scapia partners with RCB and Gujarat Titans for 2026 cricket season
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MIB Launches MyWAVES Platform, Rolls Out AI Skilling Push for Creators
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Livpure Extends Gujarat Titans Partnership for IPL 2026
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KFC marks Vizag outlet launch with 'India’s tallest sand bucket' at RK Beach
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Wipro expands South Korea footprint, opens 'Innovation Lab' in Seoul
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Mumbai Indians names Utkarsh SFB official banking partner for T20 2026
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Thermocool launches Navratri campaign across key rail routes, Vande Bharat
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Godrej Consumer Products launches ‘Machar Hai, Mehman Nahi’ public service campaign
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IRCTC seeks agency for exclusive digital advertising rights across its platforms
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Piush Kothari appointed Chief Customer Experience Officer at Croma
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Varun Shah takes on global creative transformation role at Publicis Production
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MS Dhoni joins The Sleep Company as ambassador, fronts ‘India vs Peaceful Sleep’ campaign
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Indriya presents ‘Orizon’ with Amit Aggarwal at Lakmē Fashion Week X FDCI
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Cover Story
Sports Economy: A High Scorer
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Sirona enters menopause care segment with new product range
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TVS Motor launches new campaign for TVS iQube
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Luxor ties up with Crayola to bring global art brand to India
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ITC’s Aashirvaad launches iron-rich 'Iron Shakti Salt' ahead of National Anaemia Day
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NBA, Budweiser to host BUDX NBA House in Delhi during 2026 playoffs
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Lufthansa launches multi-city experiential OOH campaign with WPP Media
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Hyundai launches ‘Respect the Young’ campaign for new VERNA
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Ranveer Singh joins Ajmal Dubai as brand ambassador
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GREW Solar partners with Mumbai Indians, Gujarat Titans for upcoming T20 cricket season
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AnyMind launches AnyDigital Max to scale high-performing UGC campaigns
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Flipkart launches Ugadi campaign around ‘Ugadi vs Yugadi’ debate
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Godrej Enterprises Group joins ‘Dhurandhar: The Revenge’ for home lockers campaign
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Senco Gold & Diamonds Unveils Gudi Padwa Collection
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TECNO launches #TECNOGotYourBack platform with Chennai Super Kings partnership
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Wellbeing Nutrition Names Malavika Mohanan as Brand Ambassador for Collagen Portfolio
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Think9 Acquires Whoppl, Unveils Nova9 to Power Culture-Led Brand Building
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Crocs™ taps KL Rahul as global ambassador with ‘Play Hard. Rest Easy.’ campaign
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Jerin Verghese named Director – Brand, Marketing and Communications at EY India
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Spykar rolls out Eid campaign with in-store offer across outlets
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Ellen Griffin elevated to Global Brand President of OMD
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Sunaina Haldar joins Faber-Castell India as Director – Marketing
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Stayfree launches digital campaign for Secure Nights pads
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J&J expands lung cancer awareness campaign with regional outreach
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DrinkPrime raises $2.2M to expand IoT-led water purifier network
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Rapoo renews Mumbai Indians partnership as official accessories partner
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Bark Out Loud launches ‘#ThriveSharedJourney’ campaign with Huma Qureshi
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Bajaj Electricals acquires Morphy Richards brand rights in India, South Asia
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Navi launches zero-commission motor insurance via app-only model
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UNIQLO India onboards Jasprit Bumrah as brand endorser
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EU industry bodies call for faster decision in Google antitrust probe
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Flipkart rolls out new TVC campaigns spotlighting fashion and home discoveries
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Anita Kotwani Joins Zoo Media as Senior Partner, Growth
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TCS launches AI deployment platform with NVIDIA
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Asian Paints launches Damp Proof campaign featuring Ranbir Kapoor, Saurabh Shukla
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Fabindia launches ‘Write Your Own Code’ workwear campaign
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Danone India appoints Joywin Fernandes as Head of Media, Digital & E-commerce
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Himalaya Facecare marks Poila Boishakh with Poila Parbon 2026 activations in Kolkata
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Myntra challenges fashion norms with ‘Fashion As YOU Like It’ featuring Kiara Advani
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Lizol enters bathroom cleaning segment with Fresh & Clean Bathroom Cleaner
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Firebender founder Aman Gottumukkala Joins Elon Musk’s xAI
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Houseware brand Jaypee signs on as official sponsor of Punjab Kings
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Finfinity appoints Saaurabh R Pradhaan as Executive Director and COO
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SNITCH launches ‘9691’ sneaker collection for urban lifestyles
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AD by Arvind launches first campaign with brand ambassador Raghav Juyal
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Pilgrim rolls out ‘Nani Ka Secret’ campaign featuring Rashmika Mandanna
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Huella elevates Pankajj Rai as SVP Ad Sales, expands into Southeast Asia
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Safex Group appoints Richa Malhotra as Group CFO
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KKR unveils 2026 jersey with ‘Lines of Legacy’ campaign
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Cheil South West Asia elevates Kumar Awanish as Group COO
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Dabur launches influencer-led IP ‘Miswaknama’ for Meswak toothpaste
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Wondrlab wins Audi India brand communications mandate
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Maliao launches ‘Noor-E-Eid’ digital campaign celebrating festive beauty
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Sony MAX plans interactive campaign for 'Thamma' TV premiere
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Ranbir Kapoor features in Ledure Lightings’ new TVC campaign
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Yes Madam launches digital campaign featuring Rajpal Yadav’s ‘Chota Don’ character
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Truecaller introduces ‘Family Protection’ feature in India to tackle rising scam calls
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SHREE launches ‘Main Shree Hoon’ campaign for summer collection
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Lenovo launches ‘Pixel Deficiency’ campaign to spotlight its monitor portfolio
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SiXiT ropes in Arshdeep Singh to front cricket ball category
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Aneet Padda fronts Lakme’s ‘I Earned It’ campaign
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Pepperfry launches ‘Pepperfry for Business’ for commercial design and build projects
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Malaika Arora launches lifestyle accessories brand Maejoy with Myntra
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InstaPrint, Duolingo’s Duo Take on Desi Spelling Mistakes on City Streets
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Publicis Groupe acquires AdgeAI
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BKT Tyres launches ‘Elevate Your Drive’ campaign starring Ranveer Singh
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Pepsi onboards 'gen-next talents' Ahaan Panday and Aneet Padda
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Duroflex’s World Sleep Day campaign says: ‘Mars is closer than your bed’
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MiQ launches AI-powered Sigma platform in India
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Revive launches Kerala campaign featuring regional TV actors
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Tinder announces product updates, safety tools and AI features at 'Tinder Sparks' keynote
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Shantanu Narayen to step down as Adobe CEO after 18 Years
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Swiss Beauty partners with Zepto campaign around Jelly Verse Glow Stick restock
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TOP STORY

Sports Economy: A High Scorer

India’s sports industry crosses $2B, powered by media spends & IPL economics; cricket still commands nearly 90%: WPP Media Sporting Nation 2025 report

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