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‘WE WERE BORN IN BANGALORE, BUT TO THRILL THE NATION’

BY SIMRAN SABHERWAL
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‘INDIAN TERRAIN’S ONLINE SALES HAVE INCREASED OVER 10X’

BY CHRISTINA MONIZ
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WHY MOTHER DAIRY FOCUSED ON MARKETING IN A PANDEMIC YEAR

BY NEETA NAIR
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THE RISE AND RISE OF INFLUENCER MARKETING

BY TEAM IMPACT
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HOW MACHO SPORTO’S ‘FEMALE GAZE’ GARNERED 26MN VIEWS

BY Anjana Naskar
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MOVING CLOSER TO THE INDIAN CONSUMER

BY NEETA NAIR
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‘WILL DOUBLE OUR SALES THIS YEAR’

BY NEETA NAIR
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‘WON’T FORGET THE DAY WE RELEASED THE CADBURY AD’

BY NEETA NAIR
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‘WE REALIZED THE IMPORTANCE OF HUMANIZING OUR MARKETING EFFORTS’

BY Anjana Naskar
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‘EVERY ONE CAN BENEFIT FROM BRANDING’

BY Neeta Nair and Sunit Roy
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‘OPPO HAS SEEN A 33% INCREASE IN BRAND PREFERENCE’

BY Ritika Raj
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THE BIG MARTECH WINNERS OF 2021

BY TEAM IMPACT
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MARKETING TO WOMEN VIA SPORTS

BY NEETA NAIR
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WE AIM TO ENTER A NEW INTERNATIONAL MARKET EVERY THREE MONTHS: VIKAAS GUTGUTIA

BY Ritika Raj
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THE BARC CHIEF’S AGENDA

BY SONAM SAINI

TOP STORY

WHY THIS RUSH TO REINSTATE TRPS, HAVE THE FUNDAMENTALS BEEN FIXED (PUN NTENDED)?

The I&B Ministry’s decision to reinstate TRPs pronto on the eve of state elections may not be in the best interest of either media or the nation, states Dr Annurag Batra

‘CONTENT IN VERNACULAR LANGUAGES IS ON THE CARDS’

WHY RENEE FEELS THE PANDEMIC HELPED THE BRAND

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