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Spotlight
Jewels in the Sky
Shantiswarup Panda (Indriya, Aditya Birla Group) and Ajay Mehta (WPP Media India) talk on how ‘Aasmaniyat’ transformed theatre ceilings into a starry canvas
08th September 2025BY Pritha Pahari
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Updating the Social Game
As Snapchat and Instagram roll out new updates, how will marketers and industry experts decode them to their advantage and spot new opportunities?
01st September 2025BY Antora Chakraborty
The Unexpected MVPs of Brand Campaigns!
When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?
25th August 2025BY Antora Chakraborty
Jewellery Man-ifesto Shift
How Vinsmera Jewels' first ever ad featuring actor Mohanlal made the Kerala based brand a household name nationally because of its bold take on jewellery
28th July 2025BY Pritha Pahari
Outsiders to Industry Movers: How Uday Shankar Mentored a Generation of Media Leaders
Uday Shankar built more than a business, he built leaders. A look at how he mentored outsiders into top media voices
21st July 2025BY TEAM IMPACT
Shubman Gill’s Branded Faux Pas
Shubman Gill’s Nike vest sparks a debate on brand loyalty—was it a bold move? Experts weigh in on what brands should do next
14th July 2025BY Yash Bhatia
Skin In The Game
Why are legacy giants snapping up indie Skincare brands and what does it mean for the future of the beauty business in India?
30th June 2025BY Anjana Naskar
FOOD ON THE GO
Burger King India’s Cicily Thomas and Kapil Grover dive into how they’re blending innovation, strategy, and speed to lead the QSR game in a digital era
23rd June 2025BY Pritha Pahari
Topical Titans of Marketing World
The Amul Girl was ahead of the curve on topicality. Now, brands like Zomato, Swiggy & Netflix are catching up with memes and banter. Can they match her impact?
16th June 2025BY Anushka Sengupta
Influencing For Business
India’s top digital creators are turning influence into enterprise, launching D2C Brands, rewriting the business and commerce playbook
02nd June 2025BY Anjana Naskar
Luxury in a Bottle
Smriti Sekhsaria, Marketing Director, Moët Hennessy India, on how the company is using brand storytelling and luxury experiences to market Volcan de Mi Tierra in India’s premium tequila space
26th May 2025BY Anjana Naskar
MOTOROLA MASTERS AI?
Looking for a phone that integrates AI like no other? Shivam Ranjan of Motorola recommends Edge 60 Pro, sharing insights on AI, influencers & retail with IMPACT.
19th May 2025BY Anushka Sengupta
‘DUAL LEADERSHIP MODEL AT IPG MEDIABRANDS’
Strategic shift at IPG Mediabrands: Shashi Sinha & Amardeep Singh to co-lead agency for three years, as Executive Chairman and CEO.
12th May 2025BY Kanchan Srivastava
Mukesh Ambani: Content, Demography & Tech Give India Edge to Lead Global Entertainment
Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global
05th May 2025BY TEAM IMPACT
Taj of Tunes
When Taj Mahal tea made a kettle play flute and countless other instances where they have blended music into powerful storytelling
05th May 2025BY Anushka Sengupta
IMPACT’s Blast from the past
Throwback to 2008 when IMPACT Magazine called out TV News' battle for TRPs which drove content. Also in pics, highlights from WPP Stream's India launch!
28th April 2025BY admin
When Supplements started gaining in India
India’s dietary supplements are gaining momentum, set to hit $10B by 2026, an impressive YoY growth of 22%. IMPACT explores the trend
28th April 2025BY Aryan Khanna
IMPACT’s Blast from the past
As Cannes Lions 2025 nears, we revisit IMPACT’s 2006 feature ‘The Lionhearts at Cannes’ by Dr. Annurag Batra, capturing India’s spirit on the global stage
21st April 2025BY admin
Brand Master Gogo
The return of Crime Master Gogo and the Trio from ZNMD for brand ads makes you wonder if it’s the character that is a better brand fit or the actor?
21st April 2025BY Anushka Sengupta
Blast from the Past
ver the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones
14th April 2025BY admin
IMPACT’s Blast from the past
Time-travel to 2016: Mobile ad spends were booming with the advent of 4G & increasing use of smartphones. Also in snaps, highlights from e4m Content Awards!
07th April 2025BY admin
Sports Sponsorships hit a Six
GroupM ESP report 2024 shows a 6% YoY growth in India's sports sponsorship industry—what does this mean for the future of sports marketing in India?
07th April 2025BY Anjana Naskar
IMPACT’s Blast from the past
The EMVIES 2025 just concluded! A look back at EMVIES 2006 when MindShare won ‘Media Agency of the Year.’ Also, pics from when the ICE Awards went national
01st April 2025BY admin
Cricket’s Marketing Pitch
From ICC Champions Trophy to the on-going IPL, Cricketing events have become the advertisers’ playground. IMPACT gives you the lowdown
01st April 2025BY Anushka Sengupta
IMPACT’s Blast from the past
As IPL kicks off, we revisit the 2015 ICC World Cup campaigns, analysing the hits and misses, also in pics highlights from the Pitch CMO Summit 2015
24th March 2025BY admin
IMPACT’s Blast from the past
A tribute to the resilience of OOH, IMPACT explored the medium’s adaption in light of tech innovation in 2004. And pics from the launch party of ‘Cheese Slices’
17th March 2025BY admin
VIP Access to FOMO
Limited Edition products and other tactics used by brands to fuel consumer’s FOMO frenzy; so while you Add to Cart, brands cash-in on your ‘Hurry-Up Hysteria’
17th March 2025BY Anjana Naskar
People, Process, Platform: Adobe & Axeno’s Roadmap to Digital Success
Adobe and Axeno host ‘Digital Success Program’ elaborating the importance of curating personalised customer experiences
10th March 2025BY admin
IMPACT’s Blast from the past
In 2012, Samsung topped India's Coolest Youth Brand list. Who will make the list today? Plus, key moments from the 12th CII Marketing Summit!
10th March 2025BY admin
Holi-Daze: Colours & Conscious Campaigns
Brands add eco-friendly twists to Holi with influencer challenges & quirky green campaigns, proving that celebrating responsibly is the ultimate party trick!
10th March 2025BY Pritha Pahari
Brands Crossing the Laxman Rekha?
The OYO controversy reignites debate on balancing creativity and cultural sensitivity. How can brands craft bold messages without risking unintended backlash?
10th March 2025BY Anjana Naskar
IMPACT’s Blast from the past
Taking a walk down memory lane to 20 years ago, back when India was the fastest growing mobile market in the world. Also in pics, highlights of Abbys 2005
03rd March 2025BY admin
Tata Play & Airtel DTH Merger - Survival Or Strategy?
Bharti Airtel confirms talks with Tata Group to potentially merge its DTH business with Tata Play. IMPACT analyses what this means for the TV industry
03rd March 2025BY Anjana Naskar
IMPACT’s Blast from the past
The AVOD vs SVOD vs Freemium debate from IMPACT Magazine 8 years ago, which is still relevant today. Also in pics, top moments from the e4m NEONS Awards 2017
24th February 2025BY admin
Embracing the Embarrassing Aisle
IMPACT explores how, the rise of D2C brands and q-comm, has sparked a shift in how sexual wellness products are perceived, purchased, and talked about
24th February 2025BY Pritha Pahari
Exclusive: Brands Batting For Women Athletes
Hansa Research's latest data shows that Indian sportswomen are gaining popularity in endorsements. IMPACT explores their growing influence on the ad industry
24th February 2025BY Anjana Naskar
IMPACT’s Blast from the past
Looking back at 2013, when despite its steady growth, Digital’s share in marketers' budgets was low. Also, memories from the PMAR 2013 report launch
17th February 2025BY admin
IMPACT’S BLAST FROM THE PAST
In 2013, in-cinema ads made up just 0.5% of total AdEx. IMPACT explored its value to brands & cinemas. In pics, highlights from the jury meet of e4m OOH Awards
10th February 2025BY admin
IMPACT’S BLAST FROM THE PAST
Going back to 2017, when marketing revolved around the millennial mindset. Also in the pictures highlighting the best moments from Prime Time Awards 2017
03rd February 2025BY admin
MARKETING MOKSHA AT MAHA KUMBH
IMPACT Magazine takes a dip into the brand activations at the world’s largest human gathering, Maha Kumbh Mela 2025. Here’s the highlights
03rd February 2025BY Anushka Sengupta
IMPACT’s Blast from the past
Travelling to 2008, when India suddenly saw a spike of Indian advertising entrepreneurs matching the pace with their foreign counterparts. Also pics from EMVIES 2008
27th January 2025BY admin
Rebranding Masculinity
Explore what is driving the growth of India’s male grooming market. Is the shift from fairness to self-care temporary. Find out more
27th January 2025BY Anjana Naskar
IMPACT’s Blast from the past
Taking a time machine ride to 2005, when print was at its peak with Hindi dailies on top. Also, glimpses of Leo Burnett’s Cannes prediction list in the making
20th January 2025BY admin
Britannia's Pedh Partnership
Binaifer Dulani and Aabhaas Shreshtha of Talented along with Archana Balaraman of Britannia Industries bring to life a refreshing & natural OOH campaign
20th January 2025BY Aryan Khanna
Snacking on Digital Ads
Who between TV and Digital will win in the neck to neck battle, for the reduced length of ads?
13th January 2025BY Anushka Sengupta
IMPACT’s Blast from the past
Memories of 2013, when Indian TV networks went glocal to monetize Desi content for the diaspora. And, the snaps from 7th Annual Indian Magazine Conference
13th January 2025BY admin
Celebrating IMPACTs 20th Anniversary
Flashback to 2013: IMPACT Magazine explored trends in digitization, films, and new media, plus highlights from the star-studded IAA Leadership Awards!
30th December 2024BY admin
Celebrating IMPACTs 20th Anniversary
Throwback to 2015 when IMPACT Magazine highlighted the growth of influencer marketing in India. Also in pictures the launch party for Essel Group's Living Foodz
23rd December 2024BY admin
The Crowd Faye-vourite
From her powerful cameo in Call Me Bae to her passion for food & dogs, Faye D’Souza dives deep into her rebirth as a digital independent journalist and more
23rd December 2024BY Pritha Pahari
Raj Nayak: Building Legacies and Leaders
IMPACT Magazine celebrates Raj Nayak by reflecting on the industry leaders who have had the honour to work with or be mentored by him
16th December 2024BY TEAM IMPACT
Prasoon Joshi: I want to be the worthy wire with least resistance
Prasoon Joshi, Chairman of McCann Worldgroup Asia and CEO & CCO of McCann Worldgroup India, addresses the winners of IMPACT Top 30 Under 30
16th December 2024BY Aryan Khanna
Celebrating IMPACTs 20th Anniversary
Looking back at the evolution of mobile marketing in India in the year 2013. Also in photos, highlighting key moments from IMPACT Roundtable on ‘Digital Marketing in 2013 and Beyond’
16th December 2024BY admin
Celebrating IMPACTs 20th Anniversary
Throwback to 2012, when social media started shaping brand strategies. Also featured, photos of the Big Bang 2012 Award winners from Ad Club Bangalore.
02nd December 2024BY admin
Week In Photos
From Ranveer Singh’s launch of SuperYou to the 5th Sketchers Walkathon, check out what exciting events took place last week in advertising
25th November 2024BY TEAM IMPACT
Celebrating IMPACTs 20th Anniversary
A look back at 2015 when TV and Digital began merging for seamless viewing. Also explore the highlights from the Pitch CMO Summit of that year
25th November 2024BY admin
Ballots with Benefits
Brands reward voters with exclusive discounts, adding a new twist to Election Day in Maharashtra
18th November 2024BY Pritha Pahari
Celebrating IMPACTs 20th Anniversary
This week, we revisit 2014 when Shashi Sinha led IPG Mediabrands to become India’s 2nd-largest media agency & share highlights from e4m’s CMO League
18th November 2024BY admin
Bye Bye Vistara
Vistara, India's premium airline took to the skies for the last time on November 11, industry leaders & frequent fliers of the brand share their cherished memories of flying Vistara
18th November 2024BY Anjana Naskar
WEEK IN PHOTOS
From Samsung's announcement of its largest experience store to Sunny Leone's ChocolateX here's a curation of some interesting events of the week
11th November 2024BY Anjana Naskar
Celebrating IMPACTs 20th Anniversary
Throwback to November 2012, the deadline for cable TV digitisation caused anxiety among providers. Also, the key moments from the first Smarties India Awards
11th November 2024BY admin
Advertising an IPO
Is launching an IPO also the smartest advertising tool today? Read on to find out
11th November 2024BY Pritha Pahari
WEEK IN PHOTOS
From Nykaaland 2.0 to ASICS India’s 111th Store launch, here’s all the exciting events that happened last week
04th November 2024BY Anjana Naskar
Celebrating IMPACT’s 20th Anniversary
This week, we revisit 2012 when IMPACT Magazine showcased the potential of smartphones and the internet. Also highlighting key moments from the e4m Digital Media Awards!
04th November 2024BY admin
Cult Favourites Return..But Why?
While growth wise, this year seems subdued for cinemas; re-releases seem to be the saving grace so far. IMPACT deep dives into the cause of this comeback culture
04th November 2024BY Aryan Khanna
Making a real Ayur-dent
Maharishi Ayurveda has launched its first DVC in India for Ayurdent toothpaste, Global D2C Business Head & Marketing Head, Rajat Wahi, shares his insights on the campaign
28th October 2024BY Mansi Sharma
Celebrating IMPACTs 20th Anniversary
Explore our archive to relive 2012, when IPL went digital, changing fan engagement forever. Don’t miss highlights from Portfolio Night 10 by Lowe Lintas & IHAVEANIDEA!
28th October 2024BY admin
Partners in Prime Time
Not long ago, names of some TV shows would seem incomplete without adding that of their sponsors, do brand sponsorships of shows still evoke such a strong response?
28th October 2024BY Anjana Naskar
Celebrating IMPACTs 20th Anniversary
This week, we throwback to 2011, when Agnello Dias won Impact Person of the Year, becoming the only ad agency rep to do so. Also celebrating Contract Advertising's 25th anniversary!
21st October 2024BY admin
A Canva for Everybody
Canva’s India Lead for Growth & Marketing, Chandrika Deb, spills the tea on their debut ad campaign in India and their goal to become the go-to-brand for anyone with design needs
21st October 2024BY Pritha Pahari
Madison Futurises In Goa
What happened when Madison World’s team gathered in Goa for Futurise 2024? Take a look at the highlights from an event filled with fun, learning and new experiences
14th October 2024BY admin
Celebrating IMPACT’s 20th Anniversary
This week, we travel back in time to explore the fine beginnings of social media and the splendid launch party of the TV channel Food Food
14th October 2024BY admin
Dheeraj Sinha, FCB Group India’s captain cool
As Dheeraj Sinha completes one year as FCB’s Group CEO – India & South Asia, Neeta Nair takes us through his leadership report-card
14th October 2024BY NEETA NAIR
Celebrating IMPACT’s 20th Anniversary
This week, we look back at the Arvind Kejriwal media influence controversy and explore media ethics, plus an archived interview with Tanya Dubash on Godrej's branding
07th October 2024BY admin
Social Panga: Bro-fias of the Digital world
Join Social Panga founders Himanshu and Gaurav Arora as they celebrate 10 years of innovation, sibling synergy, and game-changing digital campaigns!
07th October 2024BY Mansi Sharma
Why is it the end of the road for Wieden+Kennedy in India?
W+K to end advertising operations in India, but what led to this sudden development when they just expanded to Mumbai, their second office in India, two years ago?
04th October 2024BY NEETA NAIR
Celebrating IMPACT’s 20th Anniversary
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
30th September 2024BY admin
Power sector’s Green Revolution
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
30th September 2024BY Pritha Pahari
Celebrating IMPACT’s 20th Anniversary
This week, we look back at Shashi Sinha’s impactful debut as CEO of IPG Mediabrands and highlight the key moments from the inaugural WPP Stream in India!
23rd September 2024BY admin
India’s Top Pop Export?
If sold out concert tours are anything to go by, Diljit Dosanjh has ticked all the right boxes as a performer, will it also help add many zeroes to his brand endorsement fees. Find out!
23rd September 2024BY Mansi Sharma
Week In Photos
From Lulu Raghavan’s book launch party to the Whatsapp Business Summit 2024, here's all the exciting events that happened last week
16th September 2024BY admin
IMPACT celebrates its 20th Anniversary
This week, we explore the risks for regional Indian brands turning national in 2012 and relive highlights from the PITCH CMO Summit in Hyderabad
16th September 2024BY admin
‘The Voice of Credibility’
PTI turns 77! CEO Vijay Joshi reflects on its journey, commitment to factual reporting, and adaptation to AI and digital news. Read what he has to say
16th September 2024BY RUHAIL AMIN
Pivoting for Good
What happened when 2 global leaders, 1 APAC leader, and 1 South Asia leader from Dentsu met IMPACT’s Neeta Nair to discuss India, strategy, and more?
16th September 2024BY NEETA NAIR
Celebrating IMPACTs 20th Anniversary
This week, we rewind to the early days of social media marketing and see how IMPACT cracked the code on turning clicks into business wins!
09th September 2024BY admin
Make it snappy
As brands jump on the short ad trend, the big question is: Can brevity beat classic storytelling in ads?
09th September 2024BY Pritha Pahari
Dil Maange More Nutrition
Biting into the Quaker ‘Bowl of Growth’ campaign, Kiara-Sidharth and more with Sravani Babu, Associate Director, and Category Lead - Quaker, PepsiCo India.
09th September 2024BY Aryan Khanna
Celebrating IMPACTs 20th Anniversary
We look back, this week at the first ever Indian TV Fest, organised by the Indian Broadcasting Foundation (IBF) in 2012 and more.
02nd September 2024BY admin
Data driven Glam
Pratik Ved, Skincare Head, Beauty and Wellbeing, Hindustan Unilever Limited, sheds some light on the new era of Pond’s. Here’s all he had to say!
02nd September 2024BY Aryan Khanna
Celebrating IMPACT’s 20th Anniversary
This week, we pay a much-deserved ode to the power of magazines, powerful media vehicles that command respect and attention from its readers.
26th August 2024BY admin
A TASTE OF FREEDOM
P. Chandra Shekhara Reddy, Senior VP, Sales & Marketing, Freedom Healthy Cooking Oils, speaks about the journey of his brand from humble beginnings in Andhra Pradesh to nation-wide prominence.
26th August 2024BY Aryan Khanna
The X factor in CX
Customer experience is the buzz word in every company this year. Neeta Nair speaks to Prashant Tekwani, Managing Director, Havas CX India & Ekino India, about the X Index 2024 India and more.
26th August 2024BY NEETA NAIR
A Masterclass in Professional Success
Setting gold standards for professional insights is Lulu Raghavan's latest book 'Go Further, Faster.' IMPACT shares an honest review. Read now.
19th August 2024BY Arka Roy Chowdhury
Scarecrow experiments with a ‘human mascot’
Scarecrow M&C Saatchi experiments with a human mascot, Cristopher! Curious? Read all the details here.
19th August 2024BY NEETA NAIR
“I Am Game aims to build a three digit medal tally”
Mandeep Malhotra from Srishti Media & Investments, discusses I am Game, a conclave transforming the sports ecosystem.
19th August 2024BY Anjana Naskar
Celebrating IMPACT's 20th anniversary
This week, we revisit Bisleri’s first-ever animated mascot, Bissi - the dragon, and its campaign ‘Stay Protected’.
19th August 2024BY admin
Zooming forward with Zepto!
Chandan Mendiratta, Chief Branding Officer, shares insights into the making of the 'JustSayIt' campaign and the brand's content creation strategy. Get ready for a deep dive into the world of Zepto.
19th August 2024BY Aryan Khanna
Celebrating 20 Years of Excellence
This week, we travel back in time to revisit what was back then possibly the biggest deal in the history of advertising. Omnicom’s acquisition of Mudra
12th August 2024BY admin
Neural Garage: Changing the dubbing game
Mandar Natekar, Co-founder and CEO, Neural Garage dives deep into the tech revolutionising the dubbing industry for ads, films and more! Read the full story here
12th August 2024BY Aryan Khanna
Celebrating 20 Years of Excellence
This week, we travel back in time to witness Mukesh Ambani’s entry into broadcast media through the historic Reliance Industries-Network 18 alliance.
05th August 2024BY admin
In or Outdoors for Roadstar?
OOH, one of the oldest forms of advertising, gets its maiden universal measurement system; if the industry plays along.
05th August 2024BY Kanchan Srivastava
TOP STORY
Jewels in the Sky
Shantiswarup Panda (Indriya, Aditya Birla Group) and Ajay Mehta (WPP Media India) talk on how ‘Aasmaniyat’ transformed theatre ceilings into a starry canvas
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