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TEAM IMPACT


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WebEngage partners with Amity University to enhance student engagement and outreach
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Air India Express’ new campaign celebrates travel as a journey of self-discovery
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BGMI Partners with Tiger Shroff for New In-Game Experience
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Titan and Ogilvy's New Diwali Campaign Celebrates the Gift of Time
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PNB Housing Finance’s new Diwali campaign captures India’s diverse home ownership dreams
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South Indian Bank’s Diwali film celebrates the circle of kindness and joy
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Beardo’s New Film Featuring Bobby Deol Breaks the Mold on Manhood
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Converse Releases Limited-Edition Run Star Trainer with Swarovski Crystals
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UNIBIC Foods Appoints Ajay Bathija as CEO
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MMRC and Cityflo Introduce Feeder Buses for Mumbai Metro Line 3
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VDO.AI Study: CTV Completion Rates Hit ~91% for Consumer Electronics
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Hocco and Haldiram’s Launch Diwali Campaign ‘Cooler, Together’ Featuring Mame Khan
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Medanta Hospital Gurgaon Releases Breast Cancer Awareness Film ‘Banno Ki Rasm’
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Livpure’s new DVC champions transparency with ‘No Hidden Terms, Just Pure Water’ campaign
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Snehita Chakravorty joins KFC India (Yum! Brands) as Marketing Manager – Dine-in Business
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Moneyview Launches 'Har Din Diwali' Campaign with Daily Rewards
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Divya Batra Elevated to Vice President – Marketing at Haldiram Snacks
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Manipal Cigna links health insurance to Diwali wealth in new AI-led campaign
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Duroflex elevates Jacob George to Chairman and Managing Director
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STUDDS marks 50 years with cinematic brand film celebrating trust and safety
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NICMAR Appoints Tonic Worldwide as Digital Marketing Partner
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Instamart Launches Dhanteras Campaign Featuring Sonakshi Sinha
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Cathay Pacific Announces Leadership Appointments Across SAMEA Region
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Audi and Saatchi & Saatchi India reimagine festive spirit with AI-led storytelling
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Mumbai Sees India’s First Biodegradable Billboard from Chupps Footwear and INTO Creative
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John Jacobs Partners with Abhay Deol for 'Coastline' Travel Campaign
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‘Sadhanam Kayyilundo’: Short Film Launched to Help Parents Address Drug Abuse in Children
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Ramesh Narayan Wins AFAA Changemakers for Good Award; To Be Felicitated at AdAsia 2025
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Lotus Herbals Launches New Campaign for White Glow Gel Crème
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Masterchow and tgthr Launch India’s First ‘Visual Fast’ on Social Media for Karwa Chauth
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Asian Paints Revives ‘Har Ghar Kuch Kehta Hai’
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WPP Media Secures Integrated Media Mandate for Leeford Healthcare Limited
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Bowlers and Shubman Gill team up to promote mindful pet parenting and nutrition
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Shoppers Stop celebrates thoughtful gifting in new Diwali campaign ‘Gifts of Love’
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KreditBee rolls out Diwali campaign showing how credit fuels everyday aspirations
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Birla Opus Paints’ Diwali Campaign Celebrates the Joy of Togetherness
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Madison Approaches Delhi High Court to Halt CCI Antitrust Investigation
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Lenskart Announces UPI Integration in Upcoming B Camera Smartglasses at GFF 2025
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Freedom Refined Sunflower Oil Signs Rahul Dravid as Brand Ambassador
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The HOOOP Collective and Everloop.Agency launch Prvaah to bridge UK–India business
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Bergner unveils festive campaign capturing India’s love for food, family, and nostalgia
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Zouk’s Diwali Campaign Uses Humour to Highlight Gifting with Purpose
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Flipkart’s Diwali Campaign Extends to On-Ground Community Efforts in Mumbai
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Arrow Launches a new Campaign with Vedang Raina and Khushi Kapoor
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Campus Activewear’s latest campaign with Kriti Sanon inspires women to ‘Move Your Way’
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District by Zomato drops film ahead of Lionel Messi’s India GOAT Tour
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IndIAA Awards 2025 Marks 10 Years; Recognises Leading Brands and Agencies
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HSBC Launches Campaign Featuring Kareena Kapoor Khan for Enhanced Premier Offering
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AnyMind Group Releases ‘India Digital Landscape 2025’ Report
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Asian Footwears and M.S. Dhoni Launch Festive Campaign ‘Go Chase’
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Zepto Launches Mithai Wars 2025 in Partnership with Haldiram’s
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boAt and Google Launch #boAtGeminiChallenge to Promote AI-Driven Ad Creation
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Himalaya Wellness launches ‘Unspot Your Natural Glow’ campaign featuring Mithila Palkar
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Gargi by P N Gadgil and Sons Launches Diwali-Dussehra Campaign with Mithila Palkar
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EMotorad, Phool Collaborate for a Sustainable Diwali Giveaway
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Senco Gold & Diamonds Launches ‘Elements of Nature’ Campaign Featuring Kiara Advani
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Pay10 announces Virat Kohli and Anushka Sharma as global brand ambassadors
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L’Oréal Paris launches its first-ever festive film ‘Mujh Mein Hai Diwali’
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Policybazaar releases brand film on real-life impact of health insurance
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Fanta & Universal Pictures revive Chucky for a spooky Halloween limited-edition collection
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Chumbak’s new campaign celebrates the art of design-led hosting and gifting
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Greenlam celebrates enduring Diwali warmth with new festive film
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Miraggio’s campaign celebrates festive chaos, charm & spontaneity of Indian celebrations
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Chinese Wok Launches ‘Chinese Bole Toh, Chinese Wok’ Campaign
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Libas Launches Festive Campaign ‘Roshni’ Highlighting Women and Light
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Sheran Mehra Appointed Chief Marketing Officer at IndusInd Bank
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Maybelline New York and Snapchat Launch ‘MNY Look Studio’ for Festive Season
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Starbucks India Explores Changing Notions of Togetherness in New Diwali Campaign
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Havas Media Secures Emirates’ Global Media Mandate After Review
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UGRO Capital Launches #UtsavKiUdaan Featuring Business Lakshmi Mantras
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YAAP Appoints Priyanka Magan as Head – Gurugram Amid Expansion Plans
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LAL Reimagines Diwali as a Festival of Shared Sweetness and Subtle Gestures
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Vivo’s new Diwali film celebrates the small joys of homecoming and family bonds
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BMW India and Interactive Avenues Partner with VDO.AI to deliver interactive CTV campaigns
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AI platform searches hit 654 million in India’s pre-festive season: GIPSI’s GRWAi report
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Sony Pictures Networks India and Accenture unveil Sony AdEdge to empower SMB advertising
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Platinum Guild India offers Dhoni fans a face-to-face encounter in new campaign
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Deepika Padukone Joins Ranveer Singh as Brand Ambassador for Experience Abu Dhabi
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Instagram introduces new ‘Rings’ award to celebrate top creators
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PHD India Selected to Lead the Integrated Media Mandate for Watertec
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Dabur Red Paste’s new DVC calls for freedom from hidden dental issues
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FCB India Appoints Hari Krishnan as Chief Growth Officer
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Asian Paints Reimagines ‘Har Ghar Blue’ for Women’s Cricket
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Hindware launches ‘Designed for Sukoon’ campaign across home solutions
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CottonKing Enters Premium Menswear with New Campaign by ADbhoot
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Rolls-Royce Appoints Sashi Mukundan as EVP, Transformation India
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Snitch’s new festive campaign focuses on confidence and celebration
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Monks Appoints Sonali Khanna as India Head – Business & Integration
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Pantaloons onboards Samantha Ruth Prabhu as its brand ambassador
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Nothing’s ‘Go Subtle or Go Nothing’ flips the script on festive advertising
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Cover Story
Boardroom Stars to Ad-Stars
BY TEAM IMPACT BY Aryan Khanna

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Hari Krishnan steps down as Chief Business Officer at Tilt Brand Solutions
BY TEAM IMPACT

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LG Electronics India announces ₹11,607 crore IPO, subscription opens October 7
BY TEAM IMPACT

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Coca-Cola India partners with ICC for Women’s Cricket World Cup 2025
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SuperYou launches Protein Wafer Minis in three flavours for bite-sized nutrition
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Stayfree’s new ad tackles period stigma by revisiting past parental rejections
BY TEAM IMPACT

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Dove unveils campaign with Taapsee Pannu celebrating curly hair confidence
BY TEAM IMPACT

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Spaces Launches ‘Your Space, Your Comfort’ Campaign Highlighting Everyday Home Comfort
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MMTC-PAMP names Sonakshi Sinha as first celebrity brand ambassador
BY TEAM IMPACT

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Shamita Shetty to Join Meve Jars as Co-Founder with Swati Soni
BY TEAM IMPACT

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go


The Rebel Recipe


‘Creative work now brings least revenue’


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