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MAGGI Turns the Spotlight on Emotional Connection with ‘The Togetherness Table’
The social experiment brings families and couples together to highlight how everyday distractions can create emotional distance, even among those living under the same roof
08th October 2026BY TEAM IMPACT
Two Brothers India Farms Asks: Did India Win Freedom But Lose Its Food?
Two Brothers India Farms launches Kranti Cookbook AI with Glassbox, inviting Indians to rediscover pre-colonial cuisine and contribute recipes to a living archive of food heritage
08th October 2026BY TEAM IMPACT
Cetaphil Baby’s New DVC features Rohit Sharma and Ritika Sajdeh
The campaign uses the ‘Baby kis par gaya hai?’ debate to highlight the specific needs of delicate baby skin
08th October 2026BY TEAM IMPACT
Bijliride partners with Flipkart Minutes to deploy EV fleet across five cities
The partnership will roll out electric two-wheelers across Delhi NCR, Bengaluru, Mumbai, Hyderabad and Pune ahead of the festive season
08th October 2026BY TEAM IMPACT
Aditya Birla’s Indriya launches ‘Festival of Love’ campaign
Conceptualised by Ogilvy West, the ad campaign , featuring actor-couple Aditi Rai Hydari & Siddharth, spotlights the ancient Gulabi Meenakari design, giving it a modern, minimal touch
08th October 2026BY TEAM IMPACT
Acer extends Akshay Kumar partnership to luggage portfolio
The actor will contribute to Acer Fashion’s luggage portfolio and future product development, extending his association beyond brand endorsement
08th October 2026BY TEAM IMPACT
Chheda’s in collaboration with Ching’s launches ‘OG Snack Pack’
The combination ends up giving the consumers a perfect pair of the crunch of traditional chakli with the spicy, garlicky kick of schezwan flavour
08th October 2026BY TEAM IMPACT
CaratLane marks 18 years with anniversary film celebrating precious stories
Starring Yami Gautam Dhar, the brand’s first-ever ambassador, the film celebrates the women and moments that have shaped CaratLane’s journey since 2008
08th October 2026BY TEAM IMPACT
Fabelle brings the nine Navarasas to life through chocolate and music
Created with ITC Sangeet Research Academy, the collection pairs nine handcrafted pralines with original musical interpretations of the Navarasas
08th October 2026BY TEAM IMPACT
Beyond Cinema: Recalling Nana Patekar’s Commercial screen persona
Patekar’s ad campaigns remain iconic, extending his role from just a Bollywood star, as the industry mourns the loss
08th October 2026BY TEAM IMPACT
NEWME turns everyday dressing into a mood with first AI-led campaign ‘#NEWMEeveryday’
The campaign follows Gen Z women across college, work, travel, dates and everyday moments, using an AI-generated brand film and original anthem ‘The Chameleon Effect’
08th October 2026BY TEAM IMPACT
JioStar unveils new cricket Ad campaign ft. ‘RO-KO’ duo
Conceptualised by JioStar, the ad captures candid moments of Kohli and Rohit, ahead of the 2027 cricket season, starting 13 December with Sri Lanka series
08th October 2026BY TEAM IMPACT
NielsenIQ appoints Puneet Sharma as Managing Director, India
Sharma joins the role after serving as Sales Director at Kenvue, bringing over two decades of experience across consumer and service businesses
08th October 2026BY TEAM IMPACT
Eveready India unveils ULTIMA Portable Liquid Vaporiser
Under the integrated campaign ‘Unplug and Use Anywhere’, Eveready widens its base in the household market, with the launch of mosquito vaporiser
08th October 2026BY TEAM IMPACT
CoinSwitch launches ‘Market Protect’ campaign with Ronit Roy and Darsheel Safary
The campaign introduces a limited benefit against realised losses on eligible Bitcoin spot trades for qualifying new users, subject to applicable terms and a lifetime limit of ₹500
08th October 2026BY TEAM IMPACT
Zivame launches ‘Feel-Good Movement’ for its activewear range
Conceptualised by Jio Creative Labs, this campaign reflects the philosophy behind Zivame Activewear, designed to look and feel good across every kind of movement
08th October 2026BY TEAM IMPACT
McCann’s Tyler Turnbull set to become WPP Creative global CEO
Turnbull is expected to succeed Jon Cook, who is set to step down by March after leading WPP Creative since 2020
08th October 2026BY TEAM IMPACT
Bridgestone Takes a Ride Into Punjabi Pop With Parmish Verma’s ‘Drive Thru’
Bridgestone India teams up with Parmish Verma on ‘Drive Thru’, weaving the tyre brand into the singer’s road-trip narrative rather than interrupting it with an ad
07th October 2026BY TEAM IMPACT
Flipkart Gives Old Appliances a Retirement Home of Their Own
Flipkart’s ‘Home for Old Age Appliances’ campaign turns the everyday reluctance to replace ageing appliances into a playful case for exchanging them during Big Billion Days
07th October 2026BY TEAM IMPACT
CRED Foundation Turns Credit Lessons Into Something You Might Actually Enjoy
CRED Foundation’s first educational campaign uses humour, wit and celebrities to make credit concepts easier to understand, encouraging more informed and responsible financial behaviour
07th October 2026BY TEAM IMPACT
Apollo Consumer Products promotes Bhubneshwar Prasad to General Manager - Category
Prasad will take end-to-end ownership of the branded products portfolio across omnichannel platforms
07th October 2026BY TEAM IMPACT
Pidilite Industries elevates Pankaj Bhatia to Head of Sales
With almost a decade of experience in Pidilite Industries, across five roles, Bhatia has also worked in Maruti Suzuki and Indian Oil Corporation Limited
07th October 2026BY TEAM IMPACT
Amit Kumar to lead Google Cloud India on an interim basis as Sashikumar Sreedharan exits
Sreedharan is moving on from Google to pursue an external opportunity after holding leadership roles across APAC and India
07th October 2026BY TEAM IMPACT
Borosil launches ‘Designed for a Better You’ campaign with two product films
The films for Klip-N-Store Glass Containers and Vita Rich Slow Juicer focus on everyday problems and product design-led solutions
07th October 2026BY TEAM IMPACT
Amazon Ad launches new advertising formats on Prime Video
The new service creates a new single destination for advertisers to engage Prime Video’s premium audience, and Amazon MX Player’s expansive reach
07th October 2026BY TEAM IMPACT
Swiggy's Dineout Gets a Fresh Look to Make Its Mark on India’s Dining-Out Scene
Dineout becomes the consumer-facing name as Swiggy remains part of its visual identity, backed by a sharper logo and refreshed mint-green look
07th October 2026BY TEAM IMPACT
Google India launches ‘Samjhe. Samjhaaye. Raah dikhaye.’ campaign for AI Mode in Search
Conceptualised with McCann India, the campaign uses everyday situations to demonstrate how AI Mode can help users work through complex, multi-step questions
07th October 2026BY TEAM IMPACT
Lenskart launches ‘Shunya’ eyewear collection with music-led campaign
The 37-style collection draws from Indian musical traditions, while ‘Lenskart Live: Sounds of Shunya’ brings 10 artists together for five evenings of performances
07th October 2026BY TEAM IMPACT
Tata Consumer Products promotes Om Prakash Reddy as General Manager
Reddy was earlier Deputy General Manager – Shopper Marketing, AP & Telangana
07th October 2026BY TEAM IMPACT
California Almonds Says Diwali Gifting Should Include ‘EveryBuddy’
California Almonds’ ‘Badam for EveryBuddy’ reimagines Diwali gifting for younger consumers, celebrating friends who have become family, from work buddies to travel companions
07th October 2026BY TEAM IMPACT
GAIL Turns Clean Energy Into a Family Affair With ‘Wah Kya Energy Hai’ Season 2
GAIL returns with four films and an anthem to make cleaner energy choices more relatable, using humour, everyday situations and a sharper focus on Gen Z
07th October 2026BY TEAM IMPACT
Delhi HC Pauses FSSAI Ban; PepsiCo, Monster and Reliance Can Retain ‘Energy Drink’ Label
The court has put the regulator’s directive on hold, giving the three companies relief after they said the ban had disrupted operations and led to products being pulled from circulation
07th October 2026BY TEAM IMPACT
Fastrack Perfumes Makes Fragrance Look Good Enough to Eat With Pratibha Ranta
Fastrack Perfumes brings its gourmand collection to life with Ranta, turning familiar food cues into a playful, sensorial take on scents inspired by indulgence
07th October 2026BY TEAM IMPACT
‘Ghoonghat Se Helmet Tak’: Avaada Foundation Showcases Badnu Girls Breaking Barriers
The initiative has supported young cricketers from Rajasthan with training, equipment and education, with players going on to win state titles, national medals and earn Delhi Capitals trials
07th October 2026BY TEAM IMPACT
Zouk partners with The Script Room to launch Kriti Sanon-led campaign
The ‘Always Holding Your Hand’ campaign personifies the everyday bag as a companion, with Kriti Sanon returning as Zouk’s brand ambassador
07th October 2026BY TEAM IMPACT
Flipkart brings Samsung Galaxy S25 deal to life with Tamannaah Bhatia campaign
SW Network’s social-first campaign uses disbelief around the Big Billion Days offer to drive curiosity around the Galaxy S25
06th October 2026BY TEAM IMPACT
Royal Challenge Packaged Drinking Water enters streetwear with Gully Labs collaboration
The limited-edition sneaker drop brings the brand’s ‘Choose Bold’ platform into India’s streetwear culture
06th October 2026BY TEAM IMPACT
Cetaphil launches new campaign focused on skin barrier care
‘Skin Barrier Strong. Toh Skincare Routine On’ highlights the role of moisturisers in supporting everyday skin barrier health
06th October 2026BY TEAM IMPACT
Eggoz ropes in Boman Irani as brand ambassador
The association marks a new campaign for the egg brand, conceptualised by ANC and centred on everyday nutrition and enjoyment
06th October 2026BY TEAM IMPACT
Sarabjeet Ghadiok joins Sodexo as Head of Marketing
Ghadiok moves from Taboola, where he served as Senior Client Partner, to lead marketing initiatives at Sodexo
06th October 2026BY TEAM IMPACT
Flipkart elevates Souhardya Banerjee to Director
With expertise across Business Development, Digital Marketing, Partner Relationships and Management, Banerjee have previously worked in the Flipkart Minutes team, heading business development
06th October 2026BY TEAM IMPACT
DS Group unveils Season 4 of ‘Pujoy Pulse’ campaign
The 4th season of ‘Pujoy Pulse’ will have a 500-Drone Show over the Kolkata Skyline, interactive Dhaak game and several over outdoor activities as a part of the campaign
06th October 2026BY TEAM IMPACT
Gaurav Kaul appointed MD & CEO of Cipla Health
Kaul moves into the role after more than five years at Cipla, where he most recently served as Chief Commercial Head – Rx, India Business
06th October 2026BY TEAM IMPACT
Asian Paints bets on 'worry-free' painting with new Beautiful Homes Services campaign
The new campaign uses wedding preparations to showcase AI-powered visualisation, design guidance, professional supervision & a guaranteed on-time completion backed by a 20% money-back assurance
06th October 2026BY TEAM IMPACT
FUJIFILM India Gets Rashmika Mandanna to Put the Focus on Everyday Moments
FUJIFILM India names Rashmika Mandanna as brand ambassador for its Imaging Solutions portfolio, spanning Electronic Imaging, instax™ and Photo Imaging across India
06th October 2026BY TEAM IMPACT
HMD Gets Into the Vibe With Sreeleela as Its New Smartphone Face
HMD names Sreeleela as the Vibe Face of its smartphones, bringing her contemporary appeal to a 360-degree festive campaign spanning digital, outdoor, social and more
06th October 2026BY TEAM IMPACT
H&M Beauty India names Sharvari Wagh as first Brand Ambassador
The new assortment includes a wide range of beauty products the Blush & Glow Duo Palette, and a lot more which will be available online as well as at all H&M stores across India from October 1
06th October 2026BY TEAM IMPACT
Tilt Brings Giamaria Fernandes On Board To Head Design
Tilt Brand Solutions appoints Giamaria Fernandes as President & Head of Design, bringing her multidisciplinary experience across design, digital, branding, packaging and experiences
06th October 2026BY TEAM IMPACT
Sangeetha Puts the Phone Handover Where No Phone Ad Has Gone Before
Sangeetha.com and tgthr. turn the brand’s 30-minute delivery promise into four quirky films, shifting the action from the phone store to the customer’s doorstep
06th October 2026BY TEAM IMPACT
realme launches ‘#RealWaliDiwali’ campaign
Moving on from the regular family montages advertisements, realme has moved forward with a campaign that focuses on the GenZ way of advertising
06th October 2026BY TEAM IMPACT
Godawan Makes Its Conservation Story by Hand, One Ceramic Piece at a Time
Godawan’s handcrafted stop-motion film, The Godawan brings conservation, Rajasthan’s craft heritage and the Great Indian Bustard together through 5,200 ceramic pieces
06th October 2026BY TEAM IMPACT
Hansaplast launches Washproof Printed Plasters with a campaign featuring Jonty Rhodes
The new range features 10 Sports and Wildlife prints, combining washproof protection with designs aimed at making everyday wound care more engaging for children
06th October 2026BY TEAM IMPACT
Gracenote seeks to close CTV’s targeting gap with content-based metadata
The Nielsen business is using standardised content metadata and contextual signals to connect media buyers, ad-tech platforms and publishers without relying solely on viewer identities
06th October 2026BY TEAM IMPACT
Fossil brings Varun Dhawan and Kriti Sanon together for Diwali 2026 campaign
The festive campaign follows the actors through games, mithai and family gatherings, with Fossil’s latest watches featuring as part of the celebrations
06th October 2026BY TEAM IMPACT
Bata India elevates Sidhika Batheja to Marketing Manager
Batheja worked as the Account Manager at ArtE Mediatech, handling client like Flipkart, before joining Bata India in 2024, as Brand Manager
06th October 2026BY TEAM IMPACT
Monster Energy names Ashita Khanna as Senior Marketing Manager
With over 12 years of experience in Brand Building, Communication Strategy, Sales & Innovation, Khanna joins from Lenskart, serving as Brand Marketing Lead
06th October 2026BY TEAM IMPACT
Uber Turns a Simple ‘Ooooo’ Into ‘Ooooober’ for Its First Ride Free Push
Uber teams up with Talented and Bang Bang Films to turn everyday reactions into ‘Ooooober’ moments, promoting its First Ride Free offer for eligible new riders
06th October 2026BY TEAM IMPACT
Foodstrong names Sara Ali Khan as brand ambassador
The partnership comes as Foodstrong expands its protein and functional nutrition portfolio for everyday consumers
05th October 2026BY TEAM IMPACT
boAt launches Apex Power Bank Series with new brand film
The campaign positions reliable charging as an essential part of everyday connected lifestyles
05th October 2026BY TEAM IMPACT
HPCL Brings a Slice of Rajasthan to Every Touchpoint
HPCL’s ‘Rajasthan ri Rag Rag Ma Mharo HP’ brings Rajasthan’s architecture, patterns and cultural cues into a unified visual identity across the state
05th October 2026BY TEAM IMPACT
Crocs brings ‘Feel It All’ festive platform to India with KL Rahul
The campaign features KL Rahul alongside Dalip Tahil, Rida Tharana, Prish and Amin Khan, celebrating individuality and personal expression
05th October 2026BY TEAM IMPACT
Sandeep Chandrasekaran elevated to Senior Director at Myntra
Chandrasekaran will continue to lead Myntra’s footwear, sports apparel and sporting goods business in his expanded role
05th October 2026BY TEAM IMPACT
Dharavi Finds Its Voice With Prasoon Joshi and Shankar Mahadevan’s New Anthem
‘Dharavi Ka Kal Bula Raha Hai’, penned by Prasoon Joshi and sung by Shankar Mahadevan, celebrates Dharavi’s people and enterprise while looking towards its future
05th October 2026BY TEAM IMPACT
Underneat Writes a New Chapter With Instagram Series Likhe Jo Khat Tujhe
Underneat enters long-form digital storytelling with Likhe Jo Khat Tujhe, a 14-episode Instagram series starring Kusha Kapila and Sheeba Chaddha
05th October 2026BY TEAM IMPACT
Karan Arora Shifts Gears, Joins Volvo Auto India to Lead Marketing & PR
Arora joins Volvo Auto India as Director, Marketing & PR, bringing over 15 years of experience across luxury automotive, real estate and premium lifestyle brands
05th October 2026BY TEAM IMPACT
Team Pumpkin elevates Co-founder Swati Nathani to CEO
With expertise across branding, digital strategy & entrepreneurship, Nathani will focus on expanding the agency’s business strategy, bringing creativity, technology, communications & commerce together
05th October 2026BY TEAM IMPACT
Kalyan Jewellers unveils Navratri campaign film centred on Shakti
The film follows a family’s Navratri preparation, keeping the idea of women as the strength and is now live across the brand’s digital and social media platforms
05th October 2026BY TEAM IMPACT
Eureka Forbes launches Water Softener campaign ft. Parul Gulati
With one more ad-film in the series, Eureka Forbes’ first film comprises of everyday humour, drawing attention to hard water and its impact on hair and skin
05th October 2026BY TEAM IMPACT
ICICI Life Insurance unveils new brand identity with ‘Har Kal Aasaan’
The new identity comes with a focus on making life insurance simpler, more transparent and flexible as changing aspirations and financial priorities reshape how Indians plan for the future
05th October 2026BY TEAM IMPACT
Prittec Brings Its AI-First Computing Play to India With Unaez Quraishi at the Helm
Taiwan-based Prittec appoints Unaez Quraishi as Country Head as it brings its branded computing portfolio to India with local manufacturing and a focus on value
05th October 2026BY TEAM IMPACT
Himalaya Wellness & Smile Train launches Muskaan initiative for cleft care
Marking 11 years of Muskaan initiative, ‘Ek Nayi Muskaan’ campaign brings free cleft surgeries, mobile healthcare vans, & long-term care to children across 22 districts in rural Gujarat
05th October 2026BY TEAM IMPACT
POP Says: Why Pay All at Once When You Can Split It Three Ways?
POP enters embedded credit with POPchop, letting eligible users split POPshop purchases into three monthly payments, as festive spending gears up across India
05th October 2026BY TEAM IMPACT
Capital SFB appoints former HDFC veteran as Independent Director
With over 39 years of experience at HDFC, Conrad D’Souza, who currently serves as advisor to several institutional boards, will oversee Capital SFB’s governance and strategic direction
05th October 2026BY TEAM IMPACT
OPPO India brings Bobby Deol and Divyenndu together for ‘Jitna Bada Dil, Utni Badi Selfie’
The three-film campaign uses humour and familiar Indian social situations to showcase the OPPO F35 Series’ Group Selfie Expert proposition
05th October 2026BY TEAM IMPACT
Nikon India sharpens focus on video-first creators with ‘The Creator’s Cut’
The 360-degree campaign brings together video-first creators across food, fitness and festive content, highlighting how Nikon is engaging with India’s expanding creator economy
05th October 2026BY TEAM IMPACT
Amazon and WLDD bring back The Great Khali’s ‘Great’ness
The campaign uses humour to position the Great Indian Festival as a way for customers to upgrade their homes with deals and a wide selection
05th October 2026BY TEAM IMPACT
SNITCH enters footwear territory with new Stryker collection
The new collection features one style across seven colourways, with prices starting at ₹2,499
05th October 2026BY TEAM IMPACT
Paramount-Warner Bros merger company to be named Skydance
David Ellison, CEO says Skydance will serve as the corporate identity for the combined business, while Paramount and Warner Bros will retain their individual brand identities
03rd October 2026BY TEAM IMPACT
Ryan Roslansky to leave Microsoft after nearly 18 years
Microsoft Chairman and CEO Satya Nadella announced Roslansky’s departure in a memo to employees
03rd October 2026BY TEAM IMPACT
Jon Cook to step down as VML Global CEO, Eric Campbell to succeed
Cook will continue in his leadership roles through March 2027 to support the transition, with Campbell set to take over as Global CEO of VML
03rd October 2026BY TEAM IMPACT
AJIO names Ahaan Panday as new brand ambassador
The association begins with AJIO’s 2026 festive campaign ‘Festival Is Festivalling’, conceptualised and written by The Script Room
02nd October 2026BY TEAM IMPACT
Raymond Lifestyle appoints Publicis Groupe India as integrated marketing partner
The partnership will bring together creative, media, digital, performance marketing, CRM, reputation and technology capabilities
01st October 2026BY TEAM IMPACT
Satchidanand Joshi Named Global Head of Marketing – TME at Tech Mahindra
Joshi takes on the role after more than four years with Tech Mahindra, where he most recently led global marketing for Agentic Development and Modernization Services and Strategic Programs
01st October 2026BY TEAM IMPACT
Shashvat Somany Takes a Bigger Role at Hindware as Joint Managing Director
Somany takes charge as Joint Managing Director at Hindware, leading its Bathware and Pipes businesses with a focus on execution, innovation and long-term growth
01st October 2026BY TEAM IMPACT
Guntas Randhawa Moves From Unilever to Reckitt to Lead Health Marketing
After 17 years at Unilever, Guntas Randhawa joins Reckitt as Regional Marketing Director, Health, South Asia, taking charge of a portfolio spanning Dettol, Durex and OTC brands
01st October 2026BY TEAM IMPACT
Ashish Joshi Takes the Sales & Marketing Helm at Rich’s
Joshi steps up as Head – Sales & Marketing at Rich Products Corporation, bringing over 18 years of experience across FMCG, food solutions and consumer businesses
01st October 2026BY TEAM IMPACT
Meta Puts Dhruv Vohra Back in the Southeast Asia Hot Seat
Vohra becomes Managing Director, Global Business Group, Southeast Asia at Meta, overseeing its commercial business across six markets after more than seven years with the company
01st October 2026BY TEAM IMPACT
MTR Foods launches ‘India’s Sweetest Language’ festive campaign
The campaign celebrates sweets as a universal expression of affection, gratitude, care and celebration across Indian households
01st October 2026BY TEAM IMPACT
Bacardi Elevates Nakul Roy to Managing Director, Southeast Asia
Roy takes on the role after serving as Commercial Director & GM for Thailand, Singapore, Malaysia and Myanmar
01st October 2026BY TEAM IMPACT
indē wild expands Champi Haircare Ritual with clarifying shampoo
The new weekly treatment combines scalp-care actives and Ayurvedic botanicals to tackle buildup, excess oil and hard-water deposit
01st October 2026BY TEAM IMPACT
Seshadri Shankaran Joins WPP Media as Senior Vice President – Client Investments
Shankaran moves from Bennett Coleman & Co. Ltd. to take charge of media solutions, marketplace and partnerships at WPP Media
01st October 2026BY TEAM IMPACT
K Anand Joins Sony Pictures Networks India as National Head – Ad Sales, Tamil & Telugu
With over 22 years in media and entertainment, Anand moves from JioStar to lead advertising sales across SPNI’s Tamil and Telugu businesses
01st October 2026BY TEAM IMPACT
super.money launches Tiger Shroff-led campaign for splitStore
The campaign uses humour to highlight splitStore’s Pay in 3 option, which lets shoppers divide payments into three parts without interest or fees
01st October 2026BY TEAM IMPACT
Union Mutual Fund Says: When It Comes to Investing, Don’t Just Take a ‘Tukka’
Union Mutual Fund’s ‘Tukka Nahi, Tareeka Chahiye’ uses a catchy jingle and everyday investing situations to promote a more considered, disciplined approach to financial decisions
01st October 2026BY TEAM IMPACT
BIRKENSTOCK Steps Beyond Footwear With Its First Care Essentials Range in India
BIRKENSTOCK brings Care Essentials to India alongside its AW26 footwear and 1774 collaborations, blending its foot-health heritage with body care, design and craftsmanship
01st October 2026BY TEAM IMPACT
Schneider Electric launches Unica Pure+ switches with new festive campaign
The new range combines a fully flat design with smart-home compatibility and is being promoted through the ‘Pure Design, Pure Delight’ campaign
01st October 2026BY TEAM IMPACT
Senco Gold & Diamonds celebrates womanhood with ‘Aparupa’ Durga Puja campaign
Inspired by the many forms of Maa Durga, the campaign brings together traditional craftsmanship and contemporary jewellery to explore different expressions of womanhood
01st October 2026BY TEAM IMPACT
Friends Adult Pants takes on product hesitation with new ‘Bharose wali Dosti’ campaign
The Sideways-conceptualised TVC focuses on product trust and positions adult diapers as an everyday solution for middle-aged women
01st October 2026BY TEAM IMPACT
Interio by Godrej brings strength and style to steel kitchens in latest campaign
The campaign uses a light-hearted story around a busy Indian household to highlight the durability and design of Interio’s steel kitchens
01st October 2026BY TEAM IMPACT
WPP Media launches ‘From Concept to Scale’ playbook for India’s e-commerce landscape
The playbook explores how commerce-led strategies are changing the way brands validate products before taking them to wider markets
01st October 2026BY TEAM IMPACT
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