The trio of Chief Creative Officers remember Piyush Pandey as their lifelong Creative Director and guiding force.
25th October 2025Ogilvy India’s CEO pays tribute to Piyush Pandey the heart, soul, and spirit of Indian advertising.
25th October 2025Ogilvy’s Chief Creative Officer pays a heartfelt tribute to Piyush Pandey, remembering his wisdom, warmth, and lasting influence.
25th October 2025The campaign shows weddings as real journeys of joy, love, care, and intimacy and not staged performances
24th October 2025Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India at Ogilvy, has passed away at the age of 70
24th October 2025The campaign shows a couple navigating chores and rituals on Chhath Puja eve, realising that all worries fade away when the ‘Chhath ka suraj’ rises
24th October 2025The campaign conceptualised by Restless@MagicCircle the films bring together cricketer Rishabh Pant and former cricketer and commentator Navjot Singh Sidhu, in a light-hearted face-off
23rd October 2025The ad is an over-the-top parody of police chases, with the “criminal” being a lotion so tempting everyone can’t stop chasing it
23rd October 2025Lakshya dominates a table tennis match against multiple rivals. Calm and unstoppable, he wins with ease, proving Energy ka bas ek king, Sting®
23rd October 2025With Maithili Thakur’s soulful “Chhath Ki Mahima” and a folk-art storybook, Sunrise Spices brings alive Bihar and Jharkhand’s Chhath legends for new generations
23rd October 2025With #DiwaliAapkiTayyariHumari, MOFSL showcases the preparation and coordination behind its festive Muhurat Trading for over 2 million investors
23rd October 2025With CloudTV’s 12M+ viewers across 250 TV brands, Frodoh aims to expand CTV ad access and data-driven reach for brands across India
23rd October 2025The lawsuit claims WPP leaders made overly positive, misleading statements on growth and media performance, causing its share prices to be artificially inflated
23rd October 2025Rizuto has most recently served as North American Chief Creative Officer at Ogilvy and has previously worked in the agency’s offices in Brazil and Dubai
23rd October 2025He joined in September 2024, succeeding Mona Jain & bringing 20+ years of experience in media sales, business development, and key accounts
22nd October 2025The ministry has invited public and stakeholder feedback on the proposed rules by 6 November 2025
22nd October 2025Through heartfelt short films, KKCL’s new ethnicwear campaign reimagines the idea of earning punya during the festive season with warmth and style
22nd October 2025On World Menopause Day, Piramal i-Know and DDB Mudra launch a campaign urging women to articulate and understand their menopause experiences
22nd October 2025The decision comes amid reports of internal splits at Tata Trusts, between factions supporting Chairman Noel Tata and those loyal to late Ratan Tata
22nd October 2025The initiative encouraged reflection on the traditional meaning of Dhanteras, drawing attention to the symbolism of Lord Dhanvantari, associated with health and healing.
22nd October 2025Dikshant Dave, Founder and CEO of Zigment AI - an AI-powered lead automation company, pens a piece on how intelligent, self-learning systems are redefining marketing strategy and execution
17th October 2025Conceptualised by Jio Creative Labs, the film reflects on sacrifice and the unchanging values that bind the nation
17th October 2025Coinciding with Travis Scott’s arrival, BookMyShow Live reimagines Diwali globally while retaining the festival’s emotion, energy, and community spirit
17th October 2025AMD’s Diwali film highlights how speed and performance let users complete tasks faster, creating more moments for celebration and togetherness
17th October 2025SBI Mutual Fund’s latest initiative highlights the urgency of disciplined investing — because the future can’t be changed later
17th October 2025The film shows Tiwari at her vibrant best as her glow shines on the court, revealing her skincare ace: Mamaearth Rice Face Wash
17th October 2025Each film highlights how gold and jewellery go beyond adornment, symbolising blessings, affection, and cherished shared memories
17th October 2025The campaign urges people to honour those who’ve always cared for them with thoughtful gifts that offer comfort, health, and overall well-being
17th October 2025The announcement aligns with the launch of Garnier Men’s AcnoFight Gentle Cleanser, crafted for men with sensitive, acne-prone skin
17th October 2025Speaking during Havas’s Q3 earnings call, François Laroze, Chief Financial Officer and Chief Operating Officer, said the company is open to discussions
16th October 2025Rayomand J. Patell has announced the launch of Firestarter, a new integrated brand communication and technology agency in India
16th October 2025Indian viewers can now watch Bloomberg’s full TV lineup, including The Asia Trade, Bloomberg Tech, The Future with Hannah Fry, and Insight with Haslinda Amin
16th October 2025The campaign is being deployed across television, print, digital, outdoor media, cinema, and OTT platforms. It also includes below-the-line activations in select markets, and will run for six months
16th October 2025Conceptualised by Lowe Lintas, the film brings alive a world of floating palaces, flora, and golden beings
16th October 2025Blending Indian tradition with global flair, the campaign inspires consumers to express festive love through taste, craftsmanship, and individuality
16th October 2025Rather than promoting the new location with a standard advertisement, KRAFTON India, in collaboration with creative agency tgthr., has launched a campaign titled Destination BGMI Stepwell
16th October 2025It features internet creators including Shiva Darshini, Sahida Ansari, Reyansh College, Shadab, Shubham Kochale, Famous Ram and Sanjay Kumar
16th October 2025Behrouz Biryani brings back the Golden Spoon on Dhanteras, symbolizing prosperity, family traditions, and shared festive meals
16th October 2025Nykaa Snap Star Beauty Incubator aims to nurture next-gen creators redefining beauty, content, and culture for India’s 44% Gen Z-driven market
16th October 2025The new logo’s typography and heart symbol reflect modern matchmaking and today’s evolving view of marriage
16th October 2025The brand takes a bold step to expand and strengthen its presence across India and the UAE
16th October 2025With 13 years in advertising and marketing, Tewari has worked across diverse sectors with agencies like Ogilvy, FCB, and VML
16th October 2025Mohey, in collaboration with creative agency Talented, has launched a new festive campaign titled Mohey Rang Do..., aimed at highlighting the brand’s broad range of colours
16th October 2025Conceptualised by Lowe Lintas, the film follows a young girl abroad experiencing the magic of Diwali as her family celebrates with Tanishq jewellery
15th October 2025New NBA App to Feature Live Games, Original Shows, Global Basketball Events, and Behind-the-Scenes Programming
15th October 2025Set in Titan stores, the film captures retail staff’s unseen gestures from décor to gift wrapping, showing their effort to spread festive joy
15th October 2025From Tier-2 cities to metros, malls are redefining retail and going full-experiential with domes, art, and culture fests
15th October 2025The campaign shows that comfort is a necessity through two witty films featuring its flagship 3D Posture Plus Ergonomic Chair
15th October 2025The youth-focused initiative will visit 35 colleges in NCR and Mumbai, offering consultations and myth-busting sessions on acne and skincare
15th October 2025The FinTech firm aims to leverage the rising cricket star’s appeal to engage digitally savvy consumers and businesses across India
15th October 2025Conceptualised by Ogilvy, the films use a witty owl and donkey to bust DTH myths, clarifying Tata Play’s Dhamaka Offer with savings and entertainment
15th October 2025Mukherjee brings 30+ years of experience and was previously MD & CEO of Bata Bangladesh and Vice Chairman of its Board
15th October 2025He is currently the Whole-time Director & COO, bringing over 32 years of experience across sales, marketing, distribution & other key business areas
15th October 2025WebEngage has consolidated seven Amity University campuses - Gurugram, Gwalior, Jaipur, Lucknow, Mumbai, Raipur, and Bengaluru into one platform
14th October 2025Created with Omnicom Advertising Group and directed by Dibakar Banerjee, the campaign follows a free-spirited traveller exploring India and beyond
14th October 2025The collaboration introduces Tiger Shroff-themed outfits, missions, and rewards, bringing cinematic elements to the BGMI gameplay
14th October 2025The campaign continues the long-standing collaboration between Titan and Ogilvy, which has produced several of the brand’s memorable advertisements over the years
14th October 2025The film follows two families from different backgrounds on their paths to owning homes in a place called Apna Ghar
14th October 2025Directed by Martin Prakkat, the campaign blends kindness, surprise and emotion, reminding viewers that shared joy always returns manifold
14th October 2025The brand film featuring Bobby Deol addresses contemporary expectations and pressures around masculinity, encouraging authentic self-expression
14th October 2025The new Run Star Trainer features a Deep Emerald satin and suede upper, with Swarovski crystals placed on the medial and lateral sides
14th October 2025Bathija has more than 20 years of experience in the FMCG and beverages industry. He has worked with The Coca-Cola Company for over 18 years in various senior leadership roles
14th October 2025The move aims to address issues related to first- and last-mile connectivity following the launch of the line’s third phase on 8 October
14th October 2025VDO.AI study finds display CTRs up to 0.39% in East, South 0.26%, North 0.23%, West 0.22%, highlighting rising engagement trends
14th October 2025The campaign has been conceptualised and executed by Collective Creative Labs, with a focus on the combination of traditional Indian sweets and ice cream
14th October 2025Produced by Medanta – The Medicity as part of its ‘Jaanta Hai Medanta’ initiative, the 2-minute 28-second video presents the self-breast examination as a routine passed down through generations
14th October 2025Through a relatable story, the campaign highlights daily frustrations and presents Livpure Lotier AIoT as a 2.5-year maintenance-free purifier
13th October 2025Chakravorty joined KFC India from Domino’s (Jubilant FoodWorks), where she was Deputy Manager–Marketing
13th October 2025The campaign will run from 10 to 20 October 2025 and includes daily rewards across Moneyview’s range of financial products
13th October 2025Batra has over 19 years of experience in marketing and brand management, with a background in FMCG brand building and consumer insights
13th October 2025During Diwali, families celebrate wealth and abundance, but ManipalCigna’s AI-led campaign reminds that true prosperity needs health protection
13th October 2025George succeeds Mathew Chandy, who now continues as whole-time Director
13th October 2025Filmed amid Ladakh’s landscapes, the film by Continu Media reflects the brand’s credibility and trust
13th October 2025The National Institute of Construction Management and Research (NICMAR) has appointed Tonic Worldwide as its integrated digital marketing partner following a multi-agency pitch
13th October 2025The campaign comes ahead of Dhanteras, focusing on the sale and delivery of gold and silver coins, jewellery, and other festive items through the platform’s 10-minute delivery service
13th October 2025Cathay Pacific appoints Piyuli Bhattacharjee as Regional Head - Marketing, Arjun Bhatia as Regional Head - Corporate Sales, and Vinod Viswanathan as Regional Head - Trade Sales, India and Sri Lanka
13th October 2025AI artist Omkar Korade and photographer Hashim Badani take the Audi Q3 Sportback through vibrant cityscapes, capturing the festive season’s colour and energy
13th October 2025Conceptualised by INTO Creative, the billboard introduces Chupps’ new 100% biodegradable sliders as part of a broader multimedia campaign
13th October 2025The campaign explores themes of travel and personal discovery, and is set against the backdrop of a restored Goan estate
10th October 2025, Mathrubhumi has launched a short film aimed at helping parents recognise and respond to signs of drug use in children featuring actor Roshan Mathew
10th October 2025The Changemakers for Good Awards assess the societal contributions made by marketing and communication professionals. Judging takes place in 2 stages including a National and a Pan-Asian jury
10th October 2025Lotus Herbals has launched a new campaign for its White Glow Gel Crème, marking 15 years since the product was first introduced
10th October 2025Creative agency tgthr conceptualises India’s first social media 'visual fast' for Karwa Chauth with Masterchow, replacing food visuals to support those observing the fast
10th October 2025Asian Paints’ new ad film retains the original iconic line, Har Ghar Kuch Kehta Hain, while offering a current perspective on how homes are used and experienced today
10th October 2025WPP Media has been appointed to manage the integrated media mandate for five brands within Leeford Healthcare Limited’s consumer portfolio
10th October 2025Shubman Gill takes on an unexpected role as a bowler, symbolising how pets are “bowled over” by their parents’ love
09th October 2025The film follows Tanya Maniktala on a playful journey through Shoppers Stop, where every item turns into a gift of love
09th October 2025The campaign captures neighbourly curiosity during Diwali while spotlighting KreditBee’s secure loans for life upgrades, bikes, and business growth
09th October 2025The film by Birla Opus Paints highlights Diwali’s emotional core, portraying how colours and togetherness bring warmth and meaning to festive celebrations
09th October 2025Madison has alleged procedural lapses during the regulator’s raids earlier this year, including questioning of senior leadership without legal representation and lack of access to seized documents
09th October 2025The smartglasses will allow users to complete payments by scanning a QR code using the built-in camera, without the need for a phone or PIN
09th October 2025As part of the association, Dravid will appear in campaigns across television, digital, and social media platforms, encouraging families to adopt healthier cooking practices
09th October 2025Prvaah blends commerce, marketing, and sustainability to help enterprises navigate market entry, ESG, and compliance across regions
09th October 2025‘Cooker ki Seeti’ turns the familiar cooker whistle into a call for family togetherness, while ‘Diwali Ki Safai’ captures playful chaos and shared joy
09th October 2025Zouk’s festive campaign turns a relatable everyday moment into a smart gifting insight, highlighting bags as practical solutions for modern Indian households
09th October 2025The 'Yeh Diwali Smartphone Wali' campaign reached Dharavi, Kamathipura, and Malvani, combining brand messaging with local community initiatives
09th October 2025Arrow’s ‘Tailored for the Good Life’ campaign blends timeless American heritage with modern Indian style
09th October 2025Building on its first chapter, this year’s campaign celebrates women who move through life unbothered by labels and guided by choice
09th October 2025The film pays cultural tribute to Messi, blending raw, emotional visuals like kids playing barefoot to adults recreating Messi’s iconic moments
09th October 2025The event highlighted campaigns and organisations across 16 categories, including food, consumer electronics, home décor, telecom, and entertainment
09th October 2025
The trio of Chief Creative Officers remember Piyush Pandey as their lifelong Creative Director and guiding force.
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