E - PAPER
CURRENT ISSUE
LAST ISSUE
More From Impact
Kartik Sharma to lead AAAI’s newly formed Media Council
The council will focus on media measurement, transparency, talent development and emerging areas such as CTV and cross-screen measurement
15th October 2026BY TEAM IMPACT
Tata Play Collaborates With Rajkummar Rao To Launch Tata Play Smart App Campaign Film
The television streaming app will offer 500+ Live TV Channels on Smart TVs without a Set-Top Box or Antenna
15th October 2026BY TEAM IMPACT
Pure Home brings Bhumi and Samiksha Pednekar together for Kansa collection launch
The sisters draw on childhood memories of their grandmother’s festive table to highlight the enduring place of Kansa in Indian celebrations
15th October 2026BY TEAM IMPACT
Škoda Auto India and BBH India turn a heist into a fan story with ‘Škoda Fan Fest’
The festive campaign uses an unexpected car chase to showcase Škoda’s ownership benefits, safety credentials and service network through the advocacy of its customers
15th October 2026BY TEAM IMPACT
KORA by NM names Aditya Roy Kapur as brand face
The association brings the brand’s 'For Your Every Celebration' philosophy to the forefront as it strengthens its presence in India and international markets
15th October 2026BY TEAM IMPACT
Chinese Wok turns everyday meals into a ‘Wokday Treat’ with new campaign
Conceptualised by Havas Creative India, the campaign promotes ₹99 Value Woks, featuring Veg Hakka Noodles and Veg Chowmein, as an affordable weekday meal option
15th October 2026BY TEAM IMPACT
Mpower and Schbang launch #UnpackTheBaggage campaign on unspoken emotions
The film draws on a survey of young adults that found 49.5% hide difficult emotions and deal with them alone, while only 9.2% seek professional help
15th October 2026BY TEAM IMPACT
Bingo! Tedhe Medhe brings Sukumar Ray’s ‘Abol Tabol’ to life at Durga Puja pandal
The ‘Abol Tabol Addakhana’ at Rajdanga Naba Uday Sangha uses quirky characters, interactive games, live performances and an AI-powered experience straight from the collections of rhymes by Sukumar Ry
15th October 2026BY TEAM IMPACT
Safed Detergent’s Durga Puja film puts kindness and inclusion at the heart of celebrations
The film follows a mother who gifts a kurta to a young boy serving tea, using the gesture to highlight the importance of sharing festive happiness beyond one’s family
15th October 2026BY TEAM IMPACT
GM Modular launches ‘GM Sharod Anjali’ ad film prior to Durga Puja
With product led, storytelling approach, GM Modular’s new ad film highlights a sentiment that resonates across generations
15th October 2026BY TEAM IMPACT
Nikon India Unveils New 'Durga Puja' Campaign Film
The campaign film features the Nikon ZR, its video-first camera from the Z CINEMA line, as part of its ongoing brand campaign, ‘The Creator’s Cut’
15th October 2026BY TEAM IMPACT
Meta names Akshay Gandotra as Global Marketing Lead, Business Messaging
With nearly 20 years of experience, Akshay Gandotra will build executive engagement programs for WhatsApp Business platform and Business AI
15th October 2026BY TEAM IMPACT
Tonic Worldwide taps Bengali household banter for Kurlon’s Durga Puja campaign
The film encourages consumers to include mattresses in their festive upgrades, with the message ‘Ei Pujate, Upgrade Korun, Aramei Thakun’.
15th October 2026BY TEAM IMPACT
Escape Plan named title sponsor of Samay Raina’s 2026–27 India tour
The six-month tour will feature over 80 shows across India, with the travel platform offering exclusive lounges, priority access and fan experiences at select venues
15th October 2026BY TEAM IMPACT
ICICI Life Insurance gives its ‘Har Kal Aasaan’ positioning a new campaign film
Conceptualized by Ogilvy, the integrated campaign focuses on easy financial preparation for the future
15th October 2026BY TEAM IMPACT
Nils Leonard named President of D&AD
Leonard succeeds Lisa Smith as D&AD President, ahead of the organisation’s planned launch of D&AD Alive in June 2027
15th October 2026BY TEAM IMPACT
Netflix set to cut 1,000 jobs in biggest layoff since 2022: Report
The cuts will affect 6% of Netflix’s global workforce, with product, tech, legal and human-resources teams expected to bear the brunt
15th October 2026BY TEAM IMPACT
WPP appoints Adam Gerhart as Global Chief Client Officer
Based in New York, Gerhart will lead WPP’s key global client relationships and oversee its network of Global Client Leaders, reporting to Chief Operating Officer Devika Bulchandani
15th October 2026BY TEAM IMPACT
Havas Creative India names Montu Sangha Bengaluru Head
Most recently, Sangha served as Vice President at Dentsu, where she led business strategy, operations & growth for dentsu Bx and dentsu Lab India
15th October 2026BY TEAM IMPACT
AAAI Unveils Diverse Board for 2026–27
The broader representation is intended to strengthen collaboration across the industry
15th October 2026BY TEAM IMPACT
Nikhil Gandhi enters entrepreneurship with AI venture VYYB AI Technologies
The company will initially focus on AI-powered commercial music management in the UAE, with plans to expand into climate optimisation and scenting solutions
14th October 2026BY TEAM IMPACT
Varun Mitra joins Nestlé South Asia as Head of Digital, Data and Analytics – Supply Chain
Mitra joins Nestlé after nearly six years at Haleon, where he most recently served as General Manager, IT
14th October 2026BY TEAM IMPACT
Aikyatha unveils ‘Suswaram’ campaign; launches Limited Edition collections
The Saree brand's campaign works around the collaboration of S Aishwarya & S Saundarya, granddaughters of Bharat Ratna M.S. Subbulakshmi, paying tribute to the veteran
14th October 2026BY TEAM IMPACT
Airtel appoints Rohit Chordia as Group Chief Strategy Officer
Rohit Chordia, having 20 years of experience, has earlier worked at White Oak Capital Management, Kotak Institutional Equities, and Ameriprise Financial Services
14th October 2026BY TEAM IMPACT
Cleartrip’s Big Billion Days Has the Birds Singing ‘Pura India Hoga Phurr’
Cleartrip’s AI-generated BBD 2026 film turns the tables on travel advertising, with disgruntled birds lamenting how festive deals are sending humans off on holiday.
14th October 2026BY TEAM IMPACT
R. S. Srinivas Jain elevated to Joint CEO at SBI Funds Management
Jain brings over 34 years of experience in the BFSI sector, including 27 years in the mutual fund industry
14th October 2026BY TEAM IMPACT
India’s Challenger Brands Are in a Hurry. Google, WPP Media and Elevation Have a Playbook
With 55% of shoppers moving from discovery to purchase within days, a new report by Google, WPP Media and Elevation Capital maps the road to ₹500 crore for challenger brands
14th October 2026BY TEAM IMPACT
Milton’s ‘Thoughtfully Yours’ campaign celebrates the art of knowing your loved ones
The Diwali and Karwa Chauth campaign brings the thought of 'I Know You' to life through films around curated gift sets, including Copper Elegance, The Couple’s Edit and Charm
14th October 2026BY TEAM IMPACT
Poonawalla Fincorp launches ‘Turning Every Aspiration into a Sapno Ka celebration’ ad film
Reflecting philosophical view of fulfilling dreams, the campaign did not only launch an ad film but will also roll out interactive and outdoor activities throughout the festive season
14th October 2026BY TEAM IMPACT
Anjan Roy Takes Up Charge At YAAP Digital
A seasoned professional with over three decades of experience, Roy has been appointed as the Chairman, Managing Director and CEO at YAAP Digital, after Raj Nayak's exit
14th October 2026BY TEAM IMPACT
Hyundai marks 30 years in India with corporate film
The film celebrates the brand’s journey alongside India’s evolving mobility aspirations, highlighting its focus on technology, sustainability and customer-centric innovation
14th October 2026BY TEAM IMPACT
Fundamental spotlights Meta AI’s role in creative journeys with ‘The Artist’
The 75-second film follows a young creative in Mumbai’s Worli fishing village, showcasing how Meta AI can support his artistic process
14th October 2026BY TEAM IMPACT
Suniel Shetty Turns Brand Ambassador for Marzi by Primus
As India’s first lifestyle platform for 50+individuals, Marzi aims to transform how India experiences life beyond 50
14th October 2026BY TEAM IMPACT
Jockey Turns Up the Volume on Men’s Innerwear With Its Pop Colour Collection
Inspired by street culture and digital expression, Jockey’s Pop Colour Collection brings vibrant hues, statement waistbands and playful prints to everyday innerwear under its ‘Play It Loud’ campaign
14th October 2026BY TEAM IMPACT
airpay unveils new ad film under campaign 'Tyohaar Aapka. Zimmedari Humari’
With the ad film, 'Merchant’s Festive Check List’ airpay reflects its motto of supporting the merchants, through emotive touch, targeting the festive season
14th October 2026BY TEAM IMPACT
Ulka appoints Maithili Mullick as Executive Creative Director
Mullick joins from a career spanning 12 years at FCB Interface and a stint with ANZ Bank’s in-house agency in Australia
14th October 2026BY TEAM IMPACT
Abhinav Rastogi elevated to General Manager – Marketing at Radico Khaitan
Rastogi previously served as Joint General Manager – Marketing, overseeing brands across its whisky, gin and rum portfolios
14th October 2026BY TEAM IMPACT
Sharvari Wagh joins Reva by PNGS as its first-ever brand ambassador
Following its IPO listing in March 2026, Reva onboards Wagh as it aims to enter key North Indian markets
14th October 2026BY TEAM IMPACT
redBus launches ‘Bus Travel Ka Tareeka Badal Raha Hai’ campaign
The campaign films uses humour to highlight features such as in-bus toilets and flexible boarding and dropping points, with the films rolling out across digital, OTT, CTV and regional television
14th October 2026BY TEAM IMPACT
Kinder launches ‘Happiness Times’ Diwali gifting range with Karisma Kapoor
The brand unveiled three festive packs inspired by rockets, anars and lanterns at an immersive family experience in Mumbai, bringing Diwali traditions to life through play and creativity
14th October 2026BY TEAM IMPACT
#InsightSatheRangiye: Insight Cosmetics grooves with Khelaiya Garba Institute
The initiative was focused on promoting the personalised touch that Insight brings to its consumers through its interactive OOH installations of makeup stations
14th October 2026BY TEAM IMPACT
Crompton Pumps launches AI-powered Durga Puja campaign
The film showcases Crompton’s pumping solutions and smart water management technology through the rituals and preparations leading up to Durga Puja
14th October 2026BY TEAM IMPACT
Naturali ropes in Medha Shankr for Anti-Hairfall campaign
The campaign challenges inherited beauty expectations around women’s hair, with the tagline ‘There is an I in Naturali’
14th October 2026BY TEAM IMPACT
Tanishq unveils ‘Adhyantara’ festive campaign featuring Triptii Dimri
Conceptualised by TBWA\Lintas, the campaign brings celestial inspirations to life through a jewellery collection spanning over 100 designs
14th October 2026BY TEAM IMPACT
Zomato and Blinkit release ‘Main Udega’ anthem for delivery partners
Composed by Amit Trivedi, the anthem celebrates delivery partners’ aspirations, resilience and ambitions beyond gig work
14th October 2026BY TEAM IMPACT
TechnoSport celebrates Durga Puja preparations with ‘Maa Aschhen’ campaign
The ‘Designed for Momentum’ campaign captures Kolkata’s collective energy ahead of Durga Puja, as the activewear brand strengthens its presence across eastern India
14th October 2026BY TEAM IMPACT
Suryakumar Yadav to walk the runway for Ethnix by Raymond at Lakmé Fashion Week
The cricketer will be the showstopper for the brand’s ‘Wedding Stories’ collection on October 18 in New Delhi, with a live musical performance by Twin Strings opening the showcase
13th October 2026BY TEAM IMPACT
GRB Says ‘Life-eh Soan Papdi’ as Everyday Moments Get a Sweeter Twist
GRB’s musical campaign, ‘Life-eh Soan Papdi’, turns everyday mishaps and small wins into moments of celebration, putting its multi-flavour Soan Papdi range at the heart of the story
13th October 2026BY TEAM IMPACT
Godrej extends its ‘Tested for Handlooms, Trusted by India’ initiative
With the aim of promoting Godrej’s Handloom Friendly Front Load washing machine range, the campaign is built around the festive season in Bengal featuring Bengal’s iconic Jamdani
13th October 2026BY TEAM IMPACT
MiQ appoints Yasser Suhail as Director – Strategy
Suhail joins alongside Ashish Ashdhir and Sameer Bajaj, who take on Regional Director – Sales roles for the West and North regions, respectively
13th October 2026BY TEAM IMPACT
Rohit Sharma and Anirudh Ravichander Join Hands For Men of Platinum's Latest Campaign
Men of Platinum’s new campaign pairs Rohit Sharma and Anirudh Ravichander in four films exploring resilience, self-belief and conviction, while expanding men’s platinum jewellery beyond milestones
13th October 2026BY TEAM IMPACT
India Basketball League names Abhishek Iyer as CMO
With over 10 years of experience in sports, media and consumer brands, Abhishek Iyer has served as the Director at FanCode
13th October 2026BY TEAM IMPACT
Havas India completes 5th edition of Spark internship programme
The three-month programme provided persons with disabilities hands-on experience across advertising and media functions, with accessible onboarding, mentorship and tailored workplace accommodations
13th October 2026BY TEAM IMPACT
Sparx launches ‘Greatest of Today’ campaign featuring Tamannaah and Lakshya
The campaign, conceptualised by Mudra, part of BBDO Group India, showcases the brand’s latest range of sneakers and sports shoes across television, print, digital and outdoor
13th October 2026BY TEAM IMPACT
Barkha Singh joins Nuvah as Chief Creative Officer
The actor will oversee creative direction across brand communication and product design as the women’s footwear brand looks to expand its identity beyond footwear
13th October 2026BY TEAM IMPACT
Zoo Media elevates Kartik Khanna and Rehan Dadachanji to Partners
The founder duo, whose agency, The Starter Labs, was partially acquired by Zoo Media in 2022, will take on wider leadership roles across the network
13th October 2026BY TEAM IMPACT
Chola MS Says ‘Kal Ki Taiyaari’ Is Simple With Its Festive Campaign
Chola MS takes its festive campaign pan-India, using a 360-degree media push across digital platforms, regional languages and airport screens to make preparedness a simpler choice
13th October 2026BY TEAM IMPACT
Instamart’s NO!CE turns a Mumbai truck into a moving showcase of 1,300 products
The activation draws on the brand’s truck art-inspired packaging, covering a vehicle with snacks and beverages ranging from protein bars and smoothies to bhujia and chocolate cookies
13th October 2026BY TEAM IMPACT
Hilary Rhoda Says ‘Iss Festive Thoda Aurr’ With a Case for Going All Out
Hilary Rhoda’s festive campaign combines humorous micro-dramas, creator-led makeup tutorials and a curated beauty kit to encourage consumers to experiment with bolder looks affordably
13th October 2026BY TEAM IMPACT
Britannia Cakes launches ‘Unwrap the Joy of celebrations’ campaign prior to Durga Puja
Along with the launch of an ad-film, Britannia rolled out six special packages, interactive newspapers ads and outdoor marketing
13th October 2026BY TEAM IMPACT
Shiprocket Quick brings Manoj Pahwa into ‘Toh Pehle Bata Deta’ campaign
The humour-led film centres on a seller caught between a family wedding and an uncertain courier pickup, highlighting Shiprocket Quick’s on-demand local delivery service
13th October 2026BY TEAM IMPACT
Rado Celebrates Smriti Mandhana’s Appointment as Indian Women’s Cricket Team Captain
Official brand ambassador of Rado Mandhana boasts a journey that reflects the Swiss brand’s values of ambition and perseverance
13th October 2026BY TEAM IMPACT
boAt ropes in Ravi Kishan, Shreya Kalra and Sufi Motiwala for Diwali campaign
The ‘Upgrade to boAt’ campaign uses humour to promote upgrades across personal audio, home entertainment, smartwatches and power banks, with festive discounts of up to 80%
13th October 2026BY TEAM IMPACT
beYon Says ‘Ye Toh Hona Hi Tha’ as Festive Sparkle Gets a Life of Its Own
Titan’s lab-grown diamond brand beYon makes its festive debut with a campaign starring Sheeba Chadha, Namita Dubey and Plabita Borthakur, celebrating jewellery as an impulse, not an occasion
13th October 2026BY TEAM IMPACT
BPCL’s Navratri campaign celebrates the little moments that bring families closer
The campaign follows a mother and daughter preparing for Garba, highlighting how shared traditions and thoughtful gestures become lasting memories
13th October 2026BY TEAM IMPACT
Gunjan Shah Swaps Footwear for Paper as He Joins JK Paper
JK Paper appoints former Bata India MD and CEO Gunjan Shah as President – Paper, bringing cross-sector leadership experience across FMCG, footwear, consumer durables and telecoms
13th October 2026BY TEAM IMPACT
GetLook ropes in Vaani Kapoor for upcoming brand campaign
The campaign series will spotlight the at-home beauty platform’s services, focusing on convenience, hygiene and trained professionals ahead of Navratri
12th October 2026BY TEAM IMPACT
TVS iQube launches ‘EV yani iQube’ campaign ahead of festive season
Conceptualised by Dentsu, the film uses a child’s questions to highlight the electric scooter’s features and its role in family life
12th October 2026BY TEAM IMPACT
Ghadi Detergent partners with One Source for digital marketing
The mandate spans digital strategy, creative storytelling, social media and online brand building to strengthen the detergent brand’s digital presence
12th October 2026BY TEAM IMPACT
TIGER AND KRISHNA SHROFF LAUNCH MATRIX WELLNESS, EXPANDING THEIR MATRIX ECOSYSTEM
The Shroff siblings introduce a 10,000 sq. ft. fitness and wellness platform combining training, recovery therapies and movement experiences
12th October 2026BY TEAM IMPACT
JW Marriott launches ‘Stay in the Moment’ campaign Ft. Aishwarya Rai Bachchan
The ad-film was shot at JW Marriott Juhu, following the collaboration between the actress and the brand in June
12th October 2026BY TEAM IMPACT
Fortis Healthcare Launches #ConsultFirst Campaign with RepIndia
The campaign encourages people to seek professional medical advice before relying on search engines, AI tools, home remedies or any informal recommendation
12th October 2026BY TEAM IMPACT
McDonald’s India launches ‘Tyohaar ki Taiyaari Mein Thodi Mazedaari’ campaign
The ad campaign, designed for West and South India, consists of two ad-films that were created by McCann India
12th October 2026BY TEAM IMPACT
Kapil Suri to join Netflix as Director, Business Development for India
Suri moves from Amazon, bringing over 25 years of experience across media, content distribution, digital platforms and strategic partnerships
12th October 2026BY TEAM IMPACT
Eeken by Paragon unveils new campaign, ‘Our Kinda 9-5,’ for Autumn-Winter season
Designed by Makani Creatives, the campaign speaks about a range of footwear for the younger generation that goes beyond work hours
12th October 2026BY TEAM IMPACT
Raj Nayak Steps Down as YAAP Digital Chairman and Managing Director
Raj Nayak, who took over as CMD in July this year, has resigned from his role, citing the demands of a full-time operational position
12th October 2026BY TEAM IMPACT
Obveus Wins Twinings India and Ovaltine India Retainers
Strengthening its FMCG and integrated marketing portfolio, the independent agency adds two globally established brands from Associated British Foods to its roster
12th October 2026BY TEAM IMPACT
ASUS India appoints Raghav Juyal as brand ambassador, launches accessories campaign
The campaign highlights ASUS’ Free Doorstep Replacement Service for eligible accessories under warranty, including mice, keyboards, backpacks, adapters and chargers
12th October 2026BY TEAM IMPACT
Aon promotes Jayavani Sarkar to Head of Digital Marketing-GCC
With two years of experience across digital marketing, marketing operations, analytics and business transformation, Jayavani Sarkar joins from Delloite
12th October 2026BY TEAM IMPACT
Cadbury Celebrations turns neighbours’ nok-jhok into a Diwali campaign
The campaign features a TV and digital film and a short film titled ‘The Neighbour’, alongside a festive portfolio that includes new Milky Mithai Squares
12th October 2026BY TEAM IMPACT
PayU and Malaysia Airlines sign MoU to explore digital booking and payment solutions
The partnership will explore flexible payment options, exclusive offers and tailored propositions for leisure, premium, student and corporate travellers
12th October 2026BY TEAM IMPACT
Black & White Non-Alcoholic launches ‘Drop the Façade’ campaign on authentic connections
The film features the brand’s iconic terriers, Scottie and Westie, as catalysts for more natural social interactions
12th October 2026BY TEAM IMPACT
Gresbond by Kajaria names Ranveer Singh as brand ambassador
The national campaign, titled ‘Tile Expert Ka Tile Adhesive’, is scheduled to roll out from October 16 across digital, social media, out-of-home and on-ground activations
12th October 2026BY TEAM IMPACT
LOVETC launches ‘Alter Ego’ collection with Tamannaah Bhatia
The campaign builds anticipation through a 48-hour social media activation, followed by a film and an integrated rollout across OOH, airports, cinemas and digital platforms
12th October 2026BY TEAM IMPACT
CheilX appoints Tania Sinha to lead Delhi office
Sinha joins from Ogilvy, where she led the Sparkling INSWA category for Sprite, Fanta and Thums Up, bringing over two decades of experience across brand building and integrated marketing
12th October 2026BY TEAM IMPACT
Veeba appoints Upendra Mishra as Head of Trade Marketing
Mishra joins from Patanjali Foods, bringing over 15 years of experience across sales and marketing
09th October 2026BY TEAM IMPACT
HCL Group elevates Nikhil Soni to Head of Brand & Marketing
Soni, who has been with the group for over 11 years, will oversee brand, sports, culture, learning and environment
09th October 2026BY TEAM IMPACT
Amazon Ads, MMA Global and WPP Media launch full-funnel advertising playbook
‘From Fragmentation to One View’ finds that 82% of advertisers aspire to full-funnel execution, but only 18% report being very successful, with unified cross-channel measurement emerging as a hurdle
09th October 2026BY TEAM IMPACT
vivo V80 and Sidharth Malhotra, Kiara Advani Turn the Journey Home Into a Story
vivo India’s festive campaign features Sidharth Malhotra and Kiara Advani capturing the people, places and spontaneous moments of a journey home with the V80
09th October 2026BY TEAM IMPACT
Josy Paul elevated to Chairman and Group Chief Creative Officer of BBDO Group India
Paul will oversee creative vision across BBDO India, Ulka and Mudra following Jitender Dabas’ appointment as group CEO
09th October 2026BY TEAM IMPACT
Airtel launches Safe Report to show customers how its network blocks digital fraud
Available on the Airtel App, the personalised report details scam alerts, unsafe links blocked and OTP fraud warnings sent to customers through the telco’s Safe Network
09th October 2026BY TEAM IMPACT
Myntra Moves the Internet’s Familiar Faces Into One Building for a Little Drama
Myntra’s four-part micro-drama, ‘Folks in the Building’, brings familiar internet personalities together as fictional neighbours, blending comedy, creator culture and brand storytelling
09th October 2026BY TEAM IMPACT
OPPO partners with Lollapalooza India 2027 as Associate Partner
The partnership will bring Reno Series experiences to Lollapalooza India 2027 through interactive activations, connecting OPPO’s creative technology with Gen Z’s interest in music & live experiences
09th October 2026BY TEAM IMPACT
Himalaya BabyCare launches Gentle Baby Wash campaign around baby’s first bath
The eight-language film highlights the product’s soap-free formula, pH 5.5 balance and natural ingredients
09th October 2026BY TEAM IMPACT
MrMed launches ‘Care for the Caregiver’ initiative with film ‘Kuch Hoga Toh Batana’
With the brand film, the online pharmacy brand specialising in critical care medicines, aims to draw attention to sacrifices of the family members and caregivers of the patient
09th October 2026BY TEAM IMPACT
Taneira celebrates self-admiration with ‘Solah Shringaar,’ a festive campaign
The campaign film, conceptualised by Famous Innovations and directed by Ria Singh, celebrates the personal moments of self-admiration that shape festive dressing.
09th October 2026BY TEAM IMPACT
Christopher Paul appointed SVP, Client Services at WPP Media
Paul will lead WPP Media’s Tamil Nadu business, focusing on client relationships, business growth and strategic direction across brands
09th October 2026BY TEAM IMPACT
Ravi Garg takes on expanded role at Meta as MD, Enterprise Business for APAC
Garg was previously Country Director – Business Messaging & Payments at WhatsApp, a role he held from July 2021 to September 2026
09th October 2026BY TEAM IMPACT
Imperial Blue Packaged Drinking Water brings back ‘Men Will Be Men’ with new campaign
Conceptualised by 82.5 Grey, the campaign revisits the iconic lift setting with a younger cast and a female director, while retaining the franchise’s focus on everyday male quirks and humour
08th October 2026BY TEAM IMPACT
Virat Khanna joins Tata Consumer Products as VP, Marketing & Innovation, Beverages
Khanna moves to Tata Consumer Products after more than five years at Dabur India, where he most recently led marketing for the skincare business
08th October 2026BY TEAM IMPACT
TOP STORY
Ads in Focus
Four campaigns from this week that turn familiar insights into distinctive brand stories
NEWS LETTER
Subscribe for our news letter
E - PAPER
-
CURRENT -
LAST WEEK
Subscribe To Impact Online
IMPACT SPECIAL ISSUES
NDTV’s Big Test
Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022
VIDEO GALLERY VIEW MORE
