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Pride of Cows unveils refreshed brand identity

Developed in partnership with Pollinate, the new identity aims to highlight a lifestyle proposition built around nourishment, nature and intentional living

17th September 2026
BY TEAM IMPACT

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Jockey marks 150 years with ‘150 Years Young’ campaign

Page Industries’ latest campaign celebrates the brand’s global legacy and its evolution from innerwear to a wider comfort-wear portfolio in India

16th September 2026
BY TEAM IMPACT

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Pankaj Kalra joins Zee Music Company as Director - Marketing

Kalra moves to Zee Music Company from Saregama India, where he served as Chief Manager - Marketing

16th September 2026
BY TEAM IMPACT

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boAt brings Google Gemini-powered AI to smart audio in latest campaign

The ‘The Best Advice ft. Ravi Kishan’ campaign highlights boAt’s CREST AI features, including conversational assistance and real-time translation

16th September 2026
BY TEAM IMPACT

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Rahul Dhamnani appointed as Director of Growth at Performics India

Prior to this, Dhamnani served as Sales Lead – Enterprise at Pepper for five years, where he handled the full enterprise sales lifecycle

16th September 2026
BY TEAM IMPACT

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ORIGEM launches 110% lifetime exchange value proposition

The lab-grown diamond jewellery brand will offer 110% exchange value on diamond value and 100% exchange value on gold at prevailing rates, subject to terms and conditions

16th September 2026
BY TEAM IMPACT

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Hero VIDA named title sponsor for India’s 2026 New Zealand tour

The 12-match bilateral series will mark 100 years of sporting ties between India and New Zealand

16th September 2026
BY TEAM IMPACT

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Fintan Gillespie moves from Snap to Pinterest as Managing Director for UK & Ireland

Gillespie joins Pinterest after nearly a decade at Snap, where he most recently served as Global Director, Ad Partnerships Group

16th September 2026
BY TEAM IMPACT

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Tata Steel puts sustainability at the centre of #WeAlsoMakeTomorrow campaign

The second phase of Tata Steel’s corporate campaign features animator Martyn Pick and musician Dhruv Ghanekar, using steel’s recyclability as a metaphor for renewal and responsible progress

16th September 2026
BY TEAM IMPACT

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Handpickd puts ‘Science-Less’ on the menu with new print campaign

The fresh commerce brand uses a two-page newspaper execution in The Economic Times to question whether extending food’s shelf life through scientific intervention comes at the cost of freshness

16th September 2026
BY TEAM IMPACT

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Ayurvedic Wellness Brand BabyOrgano Launches First Brand Film

Moving beyond educational and product-focused communication, the film marks the opening of a conversation around modern parenting and shared responsibilities

16th September 2026
BY TEAM IMPACT

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Flipkart unveils Big Billion Days 2026 campaign ‘Luck Badal Sakta Hai’

The Leo Burnett-conceptualised campaign features Rohit Sharma, Sreeleela, Aneet Padda, Jackie Shroff and Samay Raina

16th September 2026
BY TEAM IMPACT

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Neha Gupta Joins Honasa Consumer As Senior Vice President

Prior to this, Gupta served as the Head of Marketing - India at Lenskart

16th September 2026
BY TEAM IMPACT

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Rivaah by Tanishq’s new campaign captures different facets of modern Indian weddings

The campaign, which features the Wedding Signatures collection, has been conceptualised by TBWA\Lintas, with photography by Joseph Radhik and direction by Shoojit Sircar

16th September 2026
BY TEAM IMPACT

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Dr Anil Singh Takes the Editorial Chair at Top Story

Veteran journalist and author Singh brings over three decades of experience across television, print, digital media and public-policy analysis

16th September 2026
BY TEAM IMPACT

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super.money appoints Rohan Khara as Chief Product Officer

Khara joins the fintech platform with nearly two decades of product leadership experience across BharatPe, FairMoney, Gojek and MobiKwik

16th September 2026
BY TEAM IMPACT

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Interio by Godrej puts personalisation at the centre of its latest sofa campaign

The TBWA\Lintas campaign uses a melodramatic family face-off to show how UPMODS’ 1,750+ configurations can accommodate everyone’s idea of comfort

16th September 2026
BY TEAM IMPACT

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CP PLUS Takes ‘Upar Wala Sab Dekh Raha Hai’ Right Into the Heart of Cricket

CP PLUS joins the India-Afghanistan T20I series as Exclusive Third Umpire Partner and Umpire Cam partner, bringing its surveillance-led brand promise closer to cricket’s key moments

16th September 2026
BY TEAM IMPACT

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Colloquial’s new Porter campaign takes aim at ‘jugaad’ in everyday logistics

The pan-India campaign comprises 28 films across Hindi, Tamil, Telugu and Malayalam, each built around a specific business or logistics problem

16th September 2026
BY TEAM IMPACT

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Bajaj Auto marks 25 years of Pulsar with sequel to iconic launch film

Conceptualised by Ogilvy, the new TVC revisits Pulsar’s 2001 launch campaign to introduce the all-new Pulsar 150

15th September 2026
BY TEAM IMPACT

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Welspun Living takes QuikDry Towels outdoors this monsoon

The city-specific campaign across Delhi, Mumbai and Bengaluru uses local monsoon insights and towel-inspired outdoor formats to highlight faster drying

15th September 2026
BY TEAM IMPACT

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Philips unveils ‘Airfryer Matlab Philips’ campaign featuring Sushmita Sen

Conceptualised by WillBe Done, the campaign is being rolled out across television, digital, social and retail touchpoints

15th September 2026
BY TEAM IMPACT

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Story Digital named integrated creative agency for HealthOK

The agency will lead HealthOK’s creative mandate across digital and mainline platforms, with a focus on awareness and top-of-mind recall

15th September 2026
BY TEAM IMPACT

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Pulse Candy marks Ganesh Mahotsav with ‘Pulse Se Arpan, Bappa Ko Samarpan’ campaign

The fifth edition of the DS Group brand’s Maharashtra celebrations uses a digital Mushak-led experience to let devotees make personalised Arpan to Bappa

15th September 2026
BY TEAM IMPACT

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Swiggy Dineout turns GIRF into ‘The Great Indian Ravi Festival’

The latest edition uses Ravi Kishan’s recent social media popularity as the creative peg for its dining-out campaign

15th September 2026
BY TEAM IMPACT

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BPCL’s #SilentVoices Promotes Inclusivity on Ganesh Chaturthi

The campaign uses the spirit of new beginnings to spotlight talent, dreams and the possibilities that inclusion can create

15th September 2026
BY TEAM IMPACT

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Hero MotoCorp celebrates India’s folk art traditions in festive 2026 campaign

The campaign brings together five regional art forms and their practitioners for a Ganesh Chaturthi series, alongside an ASMR track created using sounds from the Hero Destini.

15th September 2026
BY TEAM IMPACT

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ZOFF Foods Asks: Do You Really Know What’s in Your Spice Rack?

ZOFF Foods’ ‘Know The Brand’ campaign asks consumers to look beyond price and packaging, urging them to question how whole spices are sourced, processed, tested and packed

15th September 2026
BY TEAM IMPACT

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Mahindra Manulife Insurance Appoints Ruchika Malhan Varma as CM-CO

Prior to her appointment as the Chief Marketing Customer Officer, Malhan served as the Chief Marketing, Customer and Impact Officer at Generali Central Insurance

15th September 2026
BY TEAM IMPACT

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Libas launches ‘Utsav’ campaign exploring the many expressions of Shakti

The two-part digital campaign traces the festive journey from preparation and rituals to the arrival of the divine feminine and her presence in everyday women

15th September 2026
BY TEAM IMPACT

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Paragon Footwear looks beyond Durga Pujo festivities to spotlight the people behind them

Turmeriq’s latest film for Paragon follows a pandal builder and his daughter, focusing on the quiet work and anticipation that precede the celebration

15th September 2026
BY TEAM IMPACT

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Nippo’s ‘Silent Warriors’ Shine a Light on the Indians Who Keep Life Moving

Nippo marks a new chapter in its 50-year journey with ‘Silent Warriors’, a brand platform celebrating the millions who contribute every day without seeking recognition

15th September 2026
BY TEAM IMPACT

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AU Small Finance Bank appoints Anil Agarwal as Senior Executive Group Head

Agarwal will lead the bank’s Commercial & Institutional Banking business, while Amol Padhye joins as Chief Risk Officer to strengthen risk governance

15th September 2026
BY TEAM IMPACT

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Arena Media India wins integrated media mandate for Ashiana Housing

The Havas Media India agency will handle media planning, buying, audience targeting and data-led solutions for the real estate developer following a multi-agency pitch

15th September 2026
BY TEAM IMPACT

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OpenAI bars rival AI brands from advertising on ChatGPT

The move was not publicly disclosed, with Adobe’s Doug Wyatt confirming the notification to media outlets

12th September 2026
BY TEAM IMPACT

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WPP set to retain Coca-Cola’s global agency mandate

WPP opts out of Coca-Cola’s North America media pitch

12th September 2026
BY TEAM IMPACT

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Ulka South appoints Siddharth Mehta as Group Creative Director

The move comes as the agency looks to build its creative leadership and drive contemporary, culturally relevant work

11th September 2026
BY TEAM IMPACT

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Hamdard Safi targets Gen Z with OOH, influencer and meme-led campaign

Hamdard partners with WPP Media to take its skin health proposition to younger consumers through a multi-platform brand-building initiative

11th September 2026
BY TEAM IMPACT

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Horlicks launches Protein Powder for everyday nutrition

The new offering provides 24g of protein and 4g of prebiotic fibre per serving in single-serve sachets

11th September 2026
BY TEAM IMPACT

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JAL Bath Fittings names Wamiqa Gabbi as its new brand ambassador

The bathware brand has also launched a new campaign film built around its ‘Value Meets Elegance’ proposition

11th September 2026
BY TEAM IMPACT

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Kalyan Jewellers marks Ganesh Chaturthi with a new campaign led by Pooja Sawant

The campaign brings three generations together around a Ganpati celebration, using jewellery as part of a family tradition passed down across generations

11th September 2026
BY TEAM IMPACT

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Instamart Asks: What If Your Favourite Snack Needs a 25-Year Reality Check?

Instamart’s latest ‘Switch’ film pokes fun at shopping habits, encouraging consumers to move beyond familiar picks and discover more differentiated products at better prices

11th September 2026
BY TEAM IMPACT

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Sweet Karam Coffee Adds A Special Touch to Modakam, This Ganesh Chaturthi

Sweet Karam Coffee’s DIY Modakam Kit brings families back to the kitchen, combining food, storytelling and creative play to make Ganesh Chaturthi a shared experience

11th September 2026
BY TEAM IMPACT

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Instagram's new update lets users add tagged posts directly to their profile grid

The update gives users more control over what appears on their profiles, while opening another route for creators and brands to showcase collaborative content

11th September 2026
BY TEAM IMPACT

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Antara and Priyamani Ask Families to Rethink What ‘Discharged’ Really Means

Antara Care Homes’ new digital campaign with Priyamani highlights the often-overlooked recovery phase after hospital discharge and the need for structured post-hospitalisation care

11th September 2026
BY TEAM IMPACT

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Nihar Naturals launches Bihar-specific campaign around ‘Khil-Khilate Nikhre Saware Baal’

The ‘Kaala Teeka’ campaign draws on the Bihar tradition of the same name to explore the changing hair and beauty aspirations of young women in the state

11th September 2026
BY TEAM IMPACT

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Alvarez & Marsal appoints Aditya Priyadarshan as Managing Director in India

Priyadarshan joins A&M’s Business Transformation Services practice with over 20 years of consulting experience across operating model, organisation and AI-led transformation

11th September 2026
BY TEAM IMPACT

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GoKwik Asks: What If You Could Stop Double-Checking at Checkout?

GoKwik’s new brand film turns the everyday habit of double-checking into a trust story, showing how seeing its name at checkout can make the final click feel effortless

11th September 2026
BY TEAM IMPACT

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Spotify turns everyday chores into moments of fun with new campaign

The eight-film campaign spans five Indian languages and highlights how music can make routine household tasks more enjoyable

10th September 2026
BY TEAM IMPACT

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RENÉE Cosmetics launches ‘Beauty Talks’ podcast with Ravi Kishan

The content-led series brings together actor Ravi Kishan and RENÉE co-founder Priyank Shah to explore beauty, confidence and the brand’s Lumi Glow

10th September 2026
BY TEAM IMPACT

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Publicis Groupe wins LVMH’s APAC media account after nine years with WPP

The mandate starts in January 2027, with Japan remaining under Dentsu as Publicis expands its relationship with the luxury group

10th September 2026
BY TEAM IMPACT

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Slikk unveils new brand identity and redesigned app as fashion platform evolves

The quick-commerce fashion player’s refresh follows conversations with 2,500+ customers and includes a new logo, black-led visual identity and updated shopping experience

10th September 2026
BY TEAM IMPACT

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Saffola Gold urges women to prioritise heart health with ‘Dil Se Ladies First’

The World Heart Day campaign highlights how women often overlook subtle signs of poor heart health while prioritising the well-being of others

10th September 2026
BY TEAM IMPACT

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Before the Skyline, There Was an Engineer: Hilti’s REWIND Looks Back at Progress

Hilti India’s National Engineers’ Day film REWIND looks beyond buildings and bridges to celebrate the engineers whose ideas, calculations and solutions make them possible

10th September 2026
BY TEAM IMPACT

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When Your Bike Needs More Juice, Amaron Says Give It True Power

Amaron’s new TBWA\Lintas campaign uses humour, street-level insights and local storytelling to highlight the growing power demands of modern, feature-rich bikes

10th September 2026
BY TEAM IMPACT

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Toyota takes premium car advertising to Air India Business Class boarding passes

The campaign features the Camry, Vellfire and Land Cruiser on boarding passes and jackets across six Indian cities, putting the models in front of a premium travel audience

10th September 2026
BY TEAM IMPACT

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Cheffin Wants Your Two-Minute Noodle Fix to Feel Less Like Instant Noodles

Tasty Bite’s Cheffin launches four Asian Noodle Kits with ready noodles, real sauces or broths, vegetables and crunchy toppings, promising a restaurant-style meal in two minutes

10th September 2026
BY TEAM IMPACT

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Tata Motors Commercial Vehicles Puts ‘Apna Superstar’ in the Spotlight wit Bullet

Tata Motors Commercial Vehicles backs BULLET Microdrama’s ‘Apna Superstar’, using a story of ambition and resilience to connect the Tata Azura with India’s aspirational spirit

10th September 2026
BY TEAM IMPACT

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IndiGo appoints Mayank Kumar as Head of Content and Creative – Marketing

Kumar brings over 14 years of experience in brand storytelling and content strategy across fintech, e-commerce and media brands

10th September 2026
BY TEAM IMPACT

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Laxmi Dental launches Madhuri Dixit-led campaign for Illusion Zirconia crowns

The two-film campaign challenges the ‘whatever’ approach to dental treatment, urging patients to make informed choices about dental crowns

10th September 2026
BY TEAM IMPACT

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Colgate partners with KBC 18 to drive awareness around nighttime brushing

The first-ever collaboration between the brands will feature 100 customised sign-offs by Amitabh Bachchan, using KBC’s daily family viewing to reinforce the importance of nighttime brushing

10th September 2026
BY TEAM IMPACT

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Complan brings back its ‘Complan Boy’ equity with Vaibhav Sooryavanshi

The Zydus Wellness brand’s latest campaign casts the 15-year-old cricketer as ‘India ka Complan Boy’, linking its legacy to a new generation of young achievers

10th September 2026
BY TEAM IMPACT

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InsuranceDekho launches ‘Bharat Dekho, Badh Raha Hai’ brand anthem

The campaign spotlights the journeys of its digital insurance advisors and their role in expanding access and building trust beyond India’s metros

10th September 2026
BY TEAM IMPACT

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Nestasia unveils ‘Designs So Good, It Makes You Look’ campaign for festive season

The campaign film presents a light-hearted take on hosting during the festive season, highlighting how every little detail gets noticed

10th September 2026
BY TEAM IMPACT

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Spice Money launches Ojas, an AI executive that can understand and execute financial tasks

The agentic AI platform enables users to interact through voice and video in nine Indian languages, moving beyond traditional chatbots that primarily provide information

10th September 2026
BY TEAM IMPACT

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Zee5 Reboots the Streaming Playbook With Smarter Discovery

Zee5 unveils a redesigned mobile and Connected TV experience, alongside a premium English slate and revamped Free 5 spanning languages, formats and creators

10th September 2026
BY TEAM IMPACT

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Troy Ruhanen steps down as CEO of Omnicom Advertising

Andrew Robertson was appointed CEO following the completion of Omnicom’s advertising integration with Interpublic

10th September 2026
BY TEAM IMPACT

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CaratLane launches Chandrakor-inspired jewellery collection

The new collection draws on the crescent moon bindi as a symbol of Maharashtrian identity, strength and pride

10th September 2026
BY TEAM IMPACT

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Tata CLiQ Luxury launches festive series ‘Festive Investigation Bureau ’

The episodic campaign uses an investigative narrative to showcase gifting, celebrations and luxury discovery

10th September 2026
BY TEAM IMPACT

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Shah Rukh Khan Thinks He’s Vi’s VIP. Then Comes the Plot Twist

Vi’s new film with Shah Rukh Khan uses humour to spotlight its latest upgrades, with the ‘Vi Pe Sab Hai VIP’ campaign reinforcing that benefits are meant for every customer

09th September 2026
BY TEAM IMPACT

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Puja Jurmania elevated to VP - Ecosystem Growth & Strategic Communications at DViO Digital

Jurmania brings 17 years of cross-industry experience spanning television, radio, podcasts and digital content

09th September 2026
BY TEAM IMPACT

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What If Lollapalooza India’s Biggest Campaign Was Mumbai Itself?

For its fifth edition, Lollapalooza India turns Mumbai into an extension of the festival, with brands completing a shared line through outdoor, digital, social and community campaigns

09th September 2026
BY TEAM IMPACT

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What Makes Chennai Tick? ‘Madras Mindset’ Sets Out to Find the Answer

Super Chennai’s new fortnightly podcast, hosted by Vijay Gopalan, explores the experiences, choices and values shaping people who built successful journeys from the city

09th September 2026
BY TEAM IMPACT

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AGENCY09 Turns 13 With a Leadership Shake-Up Built for What’s Next

AGENCY09 marks its 13th anniversary with key elevations across creative, design, technology, media and business as it prepares for its next phase of growth

09th September 2026
BY TEAM IMPACT

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Allana Group elevates Manish Bandlish to Group Managing Director

As the group eyes ₹40,000 crore turnover, Bandlish will oversee operations across six markets, leading investments in protein, consumer foods, manufacturing capacity and international expansion

09th September 2026
BY TEAM IMPACT

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Sachin Tendulkar fronts DP World’s new campaign highlighting global logistics operations

The brand film was conceptualised by McCann and directed by Harsha Prabhakar Rao, Founder of Black Picture Co., which also served as the production agency

09th September 2026
BY TEAM IMPACT

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Britannia Milk Bikis turns a Tamil Nadu biscuit ritual into a celebration of local love

Conceptualised by Talented, the latest campaign follows a young girl’s quest to discover the flower on Milk Bikis’ iconic border, leading her to Tamil Nadu’s familiar debate-settler Solomon Pappiah

09th September 2026
BY TEAM IMPACT

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Taranjeet Singh joins Ecosystm as Chief Commercial Officer to drive APAC growth

Singh will lead commercial operations across the group while driving the expansion of ClayboxAI and Ecosystm’s AI-led research, advisory and transformation capabilities

09th September 2026
BY TEAM IMPACT

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Grapes Worldwide partners with Alice & Albert to form a global strategic network

The alliance will help brands expand across India, North America and global markets by combining local expertise with integrated creative, media, PR, technology and commerce capabilities

09th September 2026
BY TEAM IMPACT

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Bandhan Group launches ‘Bandhan Kaamyabi Ka’ campaign to mark next phase of growth

The campaign coincides with the Group’s 25-year journey and brings its businesses under a unified identity as it looks to build an integrated financial services ecosystem

09th September 2026
BY TEAM IMPACT

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Gaurang Menon exits Hashtag Orange

Menon steps down as Managing Partner & Creative Head – West after nearly three years with the agency, during which he established and scaled its Mumbai operations

09th September 2026
BY TEAM IMPACT

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Atom appoints Ishita Hora as Sr Vice President, Preitesh Ghag as Group Creative Director

While Hora brings over 15 years of experience across brands and agencies, Ghag’s experience spans creative leadership and filmmaking

09th September 2026
BY TEAM IMPACT

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Shortcut enters India with Havas India and Shobiz to target luxury experiences

Shortcut Shobiz India will combine the Paris-based agency’s luxury experience expertise with Shobiz’s creative and production capabilities in the Indian market

09th September 2026
BY TEAM IMPACT

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Ajit Mohan announces departure from Snap as Chief Business Officer

At the same time, Ronan Harris, who serves as President – EMEA, has been elevated to the role of Chief Commercial Officer at Snap

09th September 2026
BY TEAM IMPACT

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TechnoSport turns Satara Hill Half Marathon route into OOH canvas

The ‘I AM MOMENTUM’ campaign uses hydro-jetting to place brand messaging along the 21.0975 km race route

08th September 2026
BY TEAM IMPACT

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Cycle Pure Agarbathi launches ‘Agarbathi Bole’ campaign in Maharashtra

The festive campaign positions fragrance as a link between memories, emotions and generations

08th September 2026
BY TEAM IMPACT

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Cars24 brings Vikram-Betaal back with CEO Vikram Chopra as King Vikram

Conceptualised by Talented and produced by Bang Bang Mediacorp, the campaign reworks the familiar folklore to put Chopra in character, with Betaal taking on the role of a questioning car buyer

08th September 2026
BY TEAM IMPACT

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Pollinate Labs wins strategic rebranding mandate for 4700BC

The Mumbai-based design agency will lead the snacking brand’s repositioning, visual identity and packaging overhaul as it charts its next phase following Marico’s majority stake acquisition

08th September 2026
BY TEAM IMPACT

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Gargee Designers launches ‘The Match Point’ campaign for modern grooms

Inspired by the pace and anticipation of a badminton match, the new line spans sherwanis, kurtas, bandis and tuxedos for different wedding occasions

08th September 2026
BY TEAM IMPACT

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realme and Harry Potter Team Up to Bring a Little Hogwarts Magic to Smartphones

The realme 16 Pro 5G Harry Potter Edition brings the wizarding world to life through a co-branded design, blending pop culture fandom with everyday technology

08th September 2026
BY TEAM IMPACT

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airpay launches first brand campaign ‘Invisible’ after 14 years of operations

The payments platform’s debut campaign spotlights the people and infrastructure behind everyday transactions across India, the UAE, Tanzania and Zambia

08th September 2026
BY TEAM IMPACT

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Indian Express Group partners with OpenAI to expand journalism discovery on ChatGPT

The partnership will surface selected Express Group content in ChatGPT with source attribution and direct links to original articles across seven languages

08th September 2026
BY TEAM IMPACT

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Shriram General Insurance and SK Finance Team Up to Take Insurance Deeper Into India

The corporate agency partnership will offer SGI’s general insurance solutions across SK Finance’s 700+ branches and other distribution channels in key markets

08th September 2026
BY TEAM IMPACT

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Amazon launches Creator Connections in India to link creators with brand campaigns

The performance-led programme will roll out to Amazon’s 1.65 lakh-strong creator community, giving eligible creators access to relevant campaigns and additional earning opportunities

08th September 2026
BY TEAM IMPACT

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Honasa Consumer elevates Nishchay Bahl to Chief Business Officer, Offline

Bahl will oversee General Trade, Modern Trade and other offline channels, with a focus on distribution and growth

08th September 2026
BY TEAM IMPACT

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Sebamed tests ChatGPT as a new space for skincare discovery with WPP Media

The activation places Sebamed in AI-led conversations, allowing the brand to engage consumers as they search questions and evaluate solutions

08th September 2026
BY TEAM IMPACT

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G-SHOCK Says Stay Unfazed as Vicky Kaushal Takes on Time, Chaos and Change

G-SHOCK’s latest film with Vicky Kaushal spotlights the LUXE BLACK series, using toughness, composure and individuality to bring its ‘Unfazed by Time’ thought to life

08th September 2026
BY TEAM IMPACT

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Dot & Key appoints Siddharth Vaya as Senior Vice President and Business Head

Vaya will focus on strengthening category leadership, expanding omnichannel presence and driving profitable growth

08th September 2026
BY TEAM IMPACT

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Chapter2Drip launches WASHED PAST collection

The streetwear label uses a laundromat-inspired campaign to explore letting go of emotional baggage

08th September 2026
BY TEAM IMPACT

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BIBA Gives Teachers a Wardrobe of Their Own With ‘A Class Apart’

BIBA’s new annual property for women educators combines a Teacher Privilege Pass, a dedicated wardrobe edit and in-store Teachers’ Evenings across cities

08th September 2026
BY TEAM IMPACT

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