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ZOFF Foods Gets Shilpa Shetty to Ask What’s Really in Your Spice Rack
ZOFF Foods brings Shilpa Shetty into its ‘Know The Brand’ campaign, urging consumers to look beyond price and packaging and ask more about the quality of their spices
24th September 2026BY TEAM IMPACT
BIBA Says Festive Dressing Was Never Meant to Blend In
BIBA unveils ‘Too BIBA To Blend In’, a festive 2026 collection bringing together Indian crafts, bold colour, prints and ornamentation across contemporary silhouettes
24th September 2026BY TEAM IMPACT
TCS and Jaguar TCS Racing Put AI to Work as Formula E Enters GEN4
TCS extends its title partnership with Jaguar TCS Racing and becomes its Official AI Partner, taking the collaboration into Formula E’s GEN4 era after a championship-winning season
24th September 2026BY TEAM IMPACT
Bhaskar Majumdar, veteran communications professional, passes away
Majumdar passed away on Thursday morning after a prolonged illness, leaving behind a 25-year legacy in communications and reputation management
24th September 2026BY TEAM IMPACT
Godrej Properties appoints Dishant Sharma as Marketing Manager
Sharma was earlier with Godrej Properties from 2020 to 2025. He then joined Gera Developments, where he most recently served as Senior Manager - Marketing
24th September 2026BY TEAM IMPACT
Publicis Groupe India names Shiv Acharjee VP – Strategy
With more than 16 years in ad and media, Acharjee has worked across business strategy, brand planning, market research and analytics, as well as strategic marketing and consulting
24th September 2026BY TEAM IMPACT
OpenAI, Anthropic warn UN of AI risks, call for global cooperation on safety
AI industry leaders urge governments to establish international safeguards as increasingly powerful systems raise concerns over human control, cybersecurity and global security
24th September 2026BY TEAM IMPACT
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Monks names Nirvik Singh CEO, EMEA Marketing Services
With more than 35 years of global operational experience across leading enterprise brands, Singh will focus on scaling Monks’ unitary model across Europe, the Middle East and Africa
24th September 2026BY TEAM IMPACT
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Nucleus Software appoints Sudhanshu Tripathi as Chief Marketing Officer
Tripathi joins Nucleus Software from Quick Heal Technologies & SEQRITE, where he served as Chief Marketing Officer and Head of ESG
24th September 2026BY TEAM IMPACT
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Prasar Bharati’s WAVES OTT crosses 1.2 crore users
WAVES OTT expands to 24,000+ titles across 26+ languages as Prasar Bharati builds a multilingual digital ecosystem spanning live TV, radio, archives, education and e-commerce
24th September 2026BY TEAM IMPACT
Dentsu Brings Santosh Mishra Back as Managing Partner – Client Management
Santosh Mishra returns to dentsu as Managing Partner – Client Management after serving as Managing Partner – Digital at Wavemaker, bringing over 18 years of digital and client leadership experience
23rd September 2026BY TEAM IMPACT
Ram Gopalakrishnan Returns to His Bombay Roots as Vadilal’s International CEO
Ram Gopalakrishnan joins Vadilal Industries as CEO of its international business after serving as Chief Growth Officer at Ethos Pet Brands, bringing two decades of brand experience
23rd September 2026BY TEAM IMPACT
Logitech Appoints Vikrant Malik as Marketing Head, India
Prior to the computer manufacturing firm, Malik served as Expert Marketing Lead for Haleon for more than four years
23rd September 2026BY TEAM IMPACT
Parleen Ranhotra Moves From Google to Monks India as Growth Lead
Ranhotra joins Monks India as Growth Lead after a stint at Google, moving from the client side to the agency world as AdTech continues to evolve
23rd September 2026BY TEAM IMPACT
EVERQ enters microdrama with ‘So Dermatic!’ skincare IP
The 12-episode mobile-first series uses everyday skincare myths, behaviours and anxieties to build an entertainment-led brand property
23rd September 2026BY TEAM IMPACT
VitaLife launches new campaign, ‘Swaad Swaad Mein Sehat’
The three-film campaign features three generations and familiar food occasions, highlighting how conscious cooking choices can be made without compromising on taste
23rd September 2026BY TEAM IMPACT
Godrej Pet Care launches new Godrej Ninja TVC around ‘Super Gut Health’
The Godrej Creative Lab film uses a superhero-style chase to highlight the role of gut health in supporting active dogs
23rd September 2026BY TEAM IMPACT
Divan Raimagia Takes the Cyber Resilience Helm at Diageo
Divan Raimagia joins Diageo as VP – Global Head of Cyber Resilience, moving from Adani Green Energy, where he served as Head of Cyber Security and CISO
23rd September 2026BY TEAM IMPACT
Alvarez & Marsal appoints Bhalindra Singh as Managing Director in India
Singh joins A&M’s Business Transformation Services practice to focus on large-scale automotive transformations, with an emphasis on cost transformation, design-to-value and procurement
23rd September 2026BY TEAM IMPACT
Cashfree taps Biswa Kalyan Rath for ‘Mithai Joint Family’ festive campaign
The campaign uses the familiar soan papdi joke to draw a parallel with default choices in payments, as Cashfree promotes its zero payment gateway fees initiative
23rd September 2026BY TEAM IMPACT
Tanishq takes Gold Exchange and Rivaah campaigns to ChatGPT Ads
The Tanishq campaign, managed by HiveMinds, targets high-intent consumers exploring Gold Exchange and wedding jewellery, with Razorpay as ChatGPT Ads’ India launch partner
23rd September 2026BY TEAM IMPACT
Himanshu Shekhar Moves to VEGA to Lead Its Digital Growth Push
Shekhar joins VEGA as Head of Digital Marketing, D2C and Growth after leading digital marketing at Livguard, bringing over a decade of industry experience
23rd September 2026BY TEAM IMPACT
Da Milano appoints Piyush Singh as Group CEO
Singh brings over 18 years of experience across investment, business scaling and transformation, including leadership roles in sports and athleisure
23rd September 2026BY TEAM IMPACT
Rajat Sharma re-elected NBDA President for 2026-27
The India TV Chairman and Editor-in-Chief was unanimously re-elected at the NBDA board meeting
22nd September 2026BY TEAM IMPACT
Nuuk takes SĒRV MAX to Ladakh in new campaign film
The film features SlowCheeta and Padma Shri awardee Morup Namgyal, using Ladakh as the backdrop to showcase the multi-cook kettle
22nd September 2026BY TEAM IMPACT
Abhay Deol Joins ColorPlus to Make a Case for Slowing Down
ColorPlus brings Abhay Deol on board for its Autumn Winter 2026 campaign, ‘Live the Pause’, celebrating smart casuals, classic style and taking life at your own pace
22nd September 2026BY TEAM IMPACT
VERO MODA names Aditi Rao Hydari as face of Autumn/Winter 2026 campaign
The campaign spotlights the actor’s understated elegance while showcasing the brand’s versatile womenswear collection
22nd September 2026BY TEAM IMPACT
Popeyes and Sprite Team Up to Add Some Fizz to Spicy Chicken
Popeyes and Sprite bring Louisiana-inspired chicken and burgers together with special offers, including ₹29 Sprite add-ons and a chance to win a trip to Korea
22nd September 2026BY TEAM IMPACT
360 ONE appoints Aashish Agarwal as CEO of 360 ONE WAM Group
Agarwal joins from Jefferies, while Karan Bhagat will move to Vice Chairman and continue as Managing Director of the Group
22nd September 2026BY TEAM IMPACT
Flipkart Turns Kolkata’s BBD Bagh Into a Big Billion Days Stop
Flipkart taps into Kolkata’s iconic bus culture for Big Billion Days, turning BBD Bagh routes, bus tickets and familiar announcements into a city-wide festive activation
22nd September 2026BY TEAM IMPACT
Glam 21 Gets Into the Drama With a Nine-Part Take on Third-Wheeling
Glam 21 brings its beauty products into a nine-part micro-drama about friendship, romance and the awkwardness of third-wheeling, targeting younger audiences through short-form storytelling
22nd September 2026BY TEAM IMPACT
Abhishek Shetty joins Grab as Regional Director & Head of Product Marketing
After a two-year stint at Swiggy Instamart, the former marketing head moves to Grab, a Southeast Asian platform operating across mobility, deliveries and financial services
22nd September 2026BY TEAM IMPACT
DGTOOHL partners with Hero MotoCorp for first programmatic DOOH campaign
The Hero Destini launch uses Google DV360 to power a 3D anamorphic activation across Delhi, Mumbai, Bengaluru and Chennai
22nd September 2026BY TEAM IMPACT
HIT Anti Roach Gel turns cockroach control into a ‘war room’ mission with Shefali Shah
The new film uses a cockroach army to demonstrate the gel’s nest-kill mechanism and brings back the brand’s ‘Cockroachon Ko Jad Se Maare’ proposition
22nd September 2026BY TEAM IMPACT
Pure Nutrition partners with sports presenter Kiara Powar
The 20-year-old presenter will integrate the nutrition brand across her sports content, covering performance, recovery, hydration and active lifestyles
22nd September 2026BY TEAM IMPACT
Villain makes OOH debut with Gold Revolver activation across Bengaluru
BRND.ME’s fragrance brand used branded auto rickshaws across Shivajinagar, Vidhana Soudha and Koramangala for the two-day activation
22nd September 2026BY TEAM IMPACT
Cleartrip turns workplace fatigue into holiday recommendations with ‘Tiredness Meter’
The AI-powered activation assesses visible signs of tiredness to suggest holiday destinations, with the experience now available through Cleartrip’s app and social media channels
22nd September 2026BY TEAM IMPACT
Škoda’s Kylaq Sportline Has a Message for the Restless
Škoda Auto India and BBH India launch ‘For the Restless’ for the Kylaq Sportline, tapping into a generation driven by individuality, impatience and the urge to forge its own path
22nd September 2026BY TEAM IMPACT
BlinkIt and NIVEA join hands to keeps lips happy
NIVEA partners with Blinkit to bring its lip care range to consumers in those last-minute moments when they realise they need it, wherever the day takes them
22nd September 2026BY TEAM IMPACT
Air India unveils ‘There is an Air About India’ campaign with Vaibhav Sooryavanshi
Ahead of the Asian Games, the digital film focuses on the families, coaches, mentors and supporters behind India’s sporting achievements
22nd September 2026BY TEAM IMPACT
Raymond Puts Salil Bawa in Charge of Its Investor Relations Play
Raymond appoints Salil Bawa as Group Head – Investor Relations to lead investor engagement and capital-markets strategy across its listed entities
21st September 2026BY TEAM IMPACT
Britannia and Havmor team up for limited-edition ice cream sandwich
The collaboration combines Britannia’s filled croissants with Havmor’s Blockbuster ice cream across three flavour combinations
21st September 2026BY TEAM IMPACT
Pankaj Tripathi Turns Up the Heat for India’s Next Football Showdown
Sony Pictures Networks India unveils the first teasers for India’s upcoming clashes with Panama, Brazil and Uruguay, starring Pankaj Tripathi in a high-energy campaign
21st September 2026BY TEAM IMPACT
Axis Bank launches ‘open ki aadat pad jaayegi’ campaign for digital banking proposition
The campaign, conceptualised with Curativity, moves from product-led communication to showcasing how digital banking experiences can shape everyday expectations
21st September 2026BY TEAM IMPACT
Dentsu India Builds a Performance Engine Where Creative Meets Data
Dentsu India launches Dentsu Performance Studio, bringing creative, AI production, media and measurement together, with Vidhu Ravinath and Archisman Sarangi leading the new practice
21st September 2026BY TEAM IMPACT
Macaw Paints unveils second Kartik Aaryan-led TVC as ‘The Macaw Genie’
The festive campaign builds on ‘Macaw ke rang, magic ke sang’, spotlighting the brand’s 10,000+ shades through a magical home transformation
21st September 2026BY TEAM IMPACT
SG launches ‘Before the World Believed, You Believed’ campaign with Dhruv Jurel
The AW26 campaign focuses on the work, discipline and belief that precede an athlete’s recognition
21st September 2026BY TEAM IMPACT
Liberty Shoes launches ‘Chalo Apni Chaal’ campaign for Autumn-Winter 2026
The campaign uses games such as chess and cards to explore individuality, while highlighting Liberty’s technology-led approach to footwear innovation
21st September 2026BY TEAM IMPACT
Abheet Singh Bagga exits SuperYou to co-found ENRJI with Chirag Barjatya
The former SuperYou brand and growth leader joins PFC Club founder Barjatya to build an energy candy brand
21st September 2026BY TEAM IMPACT
Star Health launches new campaign highlighting claims support at scale
The campaign follows four families across India to show how cashless treatment and claims support can help families focus on care during medical emergencies
21st September 2026BY TEAM IMPACT
Canva launches biggest India campaign yet with AI-powered creativity at its core
Farah Khan, Raghu Ram and Terence Lewis swap criticism for applause in ‘Aap Aur Canva, Jodi Wah Wah!’, as the brand builds on its ‘Dil Se Design Tak’ campaign
21st September 2026BY TEAM IMPACT
Klaus Zellmer appointed President and CEO of Volvo Cars
Zellmer, who currently leads Škoda Auto, will take over as President and CEO of Volvo Cars no later than October 1, 2027
21st September 2026BY TEAM IMPACT
Parul Budhiraja joins Ogilvy as Executive Vice President
Budhiraja joins the agency after serving as an independent Fractional CMO and Strategic Consultant
21st September 2026BY TEAM IMPACT
When a Wedding Has a Moment of Its Own: Nebula by Titan Meets Tarun Tahiliani
Schbang brings Nebula by Titan and Tarun Tahiliani’s Phool Chadar to social media with ‘Her Moment’, placing craftsmanship and intimate wedding moments at the centre
21st September 2026BY TEAM IMPACT
AnyMind Group launches AnyCreator Stream in India for live-streaming creators
The platform brings live-stream analytics, brand campaign opportunities and payment management together, with YouTube Live as its first integration
21st September 2026BY TEAM IMPACT
Vishal Wadhwa elevated to Senior VP – Brand & Digital Marketing at SBI Card
Wadhwa was previously Vice President, heading Brand Communication and Research at SBI Card
21st September 2026BY TEAM IMPACT
Festive Media Bets Shift Upstream As Brands Chase Intent Before Diwali Ad Inflation
Brands are moving earlier in the festive journey, using intent signals across OEM surfaces, mobile and CTV to build audiences before Diwali media costs rise
21st September 2026BY admin
JSW Group and RepIndia launch two-film festive campaign
The two-film campaign was conceptualised and delivered within a 72-hour production window across multiple locations
21st September 2026BY TEAM IMPACT
Tata Trusts reject casting vote, call Chandrasekaran reappointment invalid
The Trusts contend that Tata Sons’ Articles of Association require affirmative support from both Trust-nominated directors
20th September 2026BY TEAM IMPACT
Ankit Dhameja joins WPP Media as SVP, Strategy for Google India
Dhameja will focus on integrating business and media strategy, AI, consumer intelligence, data and innovation
19th September 2026BY TEAM IMPACT
Kanika Juneja exits Nestlé as Category Marketing Head - Maggi
Juneja has spent six years with Nestlé across marketing roles
19th September 2026BY TEAM IMPACT
Muthoot Finance Asks ‘Sona Kya Nahi Kar Sakta?’ With Sunheri Soch Season 5
The new season of ‘Sunheri Soch’ spotlights 18 real customer stories through radio, digital video and a nine-month integrated campaign
18th September 2026BY TEAM IMPACT
Anushree Tainwala elevated to Chief Business Officer and Executive Director at Samsonite
Tainwala will oversee the business across South Asia, India and the Middle East, including strategy, marketing, communications and financial performance
18th September 2026BY TEAM IMPACT
Bhavna Verma exits Hindustan Unilever after five years
Verma, who served as Global Brand Director for POND’S, shared her departure in a LinkedIn post
18th September 2026BY TEAM IMPACT
adidas launches ‘You Got This’ campaign ahead of Asian Games 2026
Featuring Kartik Karkera, Lovlina Borgohain, Sumit Antil and Simran Sharma, the campaign focuses on the voices supporting Indian athletes
18th September 2026BY TEAM IMPACT
Parle Products launches Hide & Seek Milano Mini’s with ‘Bite Size Indulgence’ campaign
The new bite-sized centre-filled chocolate cookies come in a contemporary container pack, with the launch campaign led by an AI-powered film
18th September 2026BY TEAM IMPACT
Ujjivan Says There’s ‘Nothing Small About Us’ With Madhavan in New Campaign
Ujjivan Small Finance Bank teams up with R Madhavan for a campaign challenging perceptions around its ‘Small’ tag and highlighting its scale, reach and breadth of offerings
18th September 2026BY TEAM IMPACT
Piyush Pandey Enters the One Club of Creativity Hall of Fame
The One Club for Creativity honours the late advertising legend in its 2026 Creative Hall of Fame class, recognising his influence on Indian brand storytelling and generations of creatives
18th September 2026BY TEAM IMPACT
91% of India’s Next Gen pay heed to funny brands: Snapchat & Omnicom Advertising study
Based on responses from more than 6,000 social media users across six markets, the study examines how Gen Z and Gen Alpha use and respond to humour
18th September 2026BY TEAM IMPACT
Family Full House with Rohit Sharma draws brands ahead of its premiere
Skoda, PhonePe, Google Search AI Mode, Avaada, UltraTech Cement, Fortune Refined Soyabean Oil, Supersox and BHIM Payments App sign on across sponsorship categories
18th September 2026BY TEAM IMPACT
Tata Trusts’ Chairman tables proposal to provide liquidity to SP Group
The proposal envisages a two-tranche share buyout over 18 months, with Tata Sons to initiate a selective capital reduction process through the NCLT
18th September 2026BY TEAM IMPACT
Tata Trusts Ask Tata Sons to Explore Alternatives to Listing
At a board meeting chaired by Noel N Tata, they reiterated their opposition to listing Tata Sons, calling for available options to be assessed to preserve Group’s century-old structure & purpose
17th September 2026BY TEAM IMPACT
Crompton Pumps launches AI-powered Ganesh Chaturthi digital film
The campaign puts Crompton IntelliSense SmartPro at the centre of a festive narrative around water, family and everyday convenience
17th September 2026BY TEAM IMPACT
Huma Qureshi and Dressfolk launch saree label Freefall
The new brand combines handwoven textiles from Chanderi, Varanasi and Kutch with contemporary design centred on the wearer
17th September 2026BY TEAM IMPACT
Swiss Beauty joins Bigg Boss Season 20 as makeup category partner
The beauty brand will feature inside the Bigg Boss House alongside branded content and advertising through the season
17th September 2026BY TEAM IMPACT
Vodafone Idea appoints Gopika Pant as independent director for five-year term
The telecom company is also seeking shareholder approval for Anil Berera’s appointment to its board
17th September 2026BY TEAM IMPACT
Country Delight brings childhood milk memories to life with Vijay Sethupathi
The new digital film uses a father-daughter exchange to explore changing family habits and the familiar taste that takes him back to childhood
17th September 2026BY TEAM IMPACT
Devgn CineX appoints Ajay Agrawal as CEO
Agrawal brings over two decades of leadership experience across BFSI, infrastructure, fintech and manufacturing sectors
17th September 2026BY TEAM IMPACT
Hector launches platform to optimise quick-commerce operations
Wondrlab’s commerce technology platform connects advertising, inventory and fulfilment data to help brands act on quick-commerce performance rather than rely on reporting alone
17th September 2026BY TEAM IMPACT
Noel Tata Opposes N Chandrasekaran’s reappointment as Tata Sons’ Chair: Media Reports
Tata Sons is navigating an RBI listing push, a divided board and a leadership rethink, with Tata Trusts Chairman Noel Tata opposing N Chandrasekaran’s fresh five-year term
17th September 2026BY TEAM IMPACT
TVS Motor Gives Its Premium Bikes a Festive Upgrade
TVS Motor Company refreshes its Apache and Ronin portfolios with new technology, safety and design features, including Black Diamond editions for its flagship 310 series
17th September 2026BY TEAM IMPACT
Hershey’s India’s new campaign urges viewers to find happiness even in difficult moments
Created by TBWA\Lintas, the campaign film is being rolled out across TV, digital and OOH, while also being adapted for screens at airports
17th September 2026BY TEAM IMPACT
Kay Beauty features Kolhapur creator Sonali Vaghari in latest Kay Konversations
The latest episode explores beauty, creativity and self-expression through the journey of the makeup artist and content creator
17th September 2026BY TEAM IMPACT
McDowell’s Soda launches ‘Yaari Ki Nayi Vibe’ with Kartik Aaryan
The campaign gives the brand’s friendship platform a contemporary expression while unveiling a refreshed visual identity
17th September 2026BY TEAM IMPACT
realme takes Harry Potter-themed bus activation to campuses across five cities
The multi-city activation will travel across Delhi, Chandigarh, Jalandhar, Jaipur and Noida, combining product discovery with on-ground experiences and giveaways
17th September 2026BY TEAM IMPACT
Snap launches anticipatory AI service SPECS Intelligence across iPhone, Mac and AR glasses
The new service uses connected apps and personal context to surface information and actions proactively, with Mac early access opening through an invitation-only waitlist
17th September 2026BY TEAM IMPACT
IndusInd Bank expands HYROX India partnership across three cities
The partnership will extend to Ahmedabad, Bengaluru and Noida, offering customers cashback and exclusive race-day benefits
17th September 2026BY TEAM IMPACT
Mercedes-Benz brings its 140-year global journey to India with S-Class expedition
BBDO India’s campaign follows three S-Class vehicles across India as part of the brand’s ‘140 Years. 140 Places’ global expedition, with Karan Johar and Kiara Advani joining the Mumbai chapter
17th September 2026BY TEAM IMPACT
Pride of Cows unveils refreshed brand identity
Developed in partnership with Pollinate, the new identity aims to highlight a lifestyle proposition built around nourishment, nature and intentional living
17th September 2026BY TEAM IMPACT
Jockey marks 150 years with ‘150 Years Young’ campaign
Page Industries’ latest campaign celebrates the brand’s global legacy and its evolution from innerwear to a wider comfort-wear portfolio in India
16th September 2026BY TEAM IMPACT
Pankaj Kalra joins Zee Music Company as Director - Marketing
Kalra moves to Zee Music Company from Saregama India, where he served as Chief Manager - Marketing
16th September 2026BY TEAM IMPACT
boAt brings Google Gemini-powered AI to smart audio in latest campaign
The ‘The Best Advice ft. Ravi Kishan’ campaign highlights boAt’s CREST AI features, including conversational assistance and real-time translation
16th September 2026BY TEAM IMPACT
Rahul Dhamnani appointed as Director of Growth at Performics India
Prior to this, Dhamnani served as Sales Lead – Enterprise at Pepper for five years, where he handled the full enterprise sales lifecycle
16th September 2026BY TEAM IMPACT
ORIGEM launches 110% lifetime exchange value proposition
The lab-grown diamond jewellery brand will offer 110% exchange value on diamond value and 100% exchange value on gold at prevailing rates, subject to terms and conditions
16th September 2026BY TEAM IMPACT
Hero VIDA named title sponsor for India’s 2026 New Zealand tour
The 12-match bilateral series will mark 100 years of sporting ties between India and New Zealand
16th September 2026BY TEAM IMPACT
Fintan Gillespie moves from Snap to Pinterest as Managing Director for UK & Ireland
Gillespie joins Pinterest after nearly a decade at Snap, where he most recently served as Global Director, Ad Partnerships Group
16th September 2026BY TEAM IMPACT
Tata Steel puts sustainability at the centre of #WeAlsoMakeTomorrow campaign
The second phase of Tata Steel’s corporate campaign features animator Martyn Pick and musician Dhruv Ghanekar, using steel’s recyclability as a metaphor for renewal and responsible progress
16th September 2026BY TEAM IMPACT
Handpickd puts ‘Science-Less’ on the menu with new print campaign
The fresh commerce brand uses a two-page newspaper execution in The Economic Times to question whether extending food’s shelf life through scientific intervention comes at the cost of freshness
16th September 2026BY TEAM IMPACT
Ayurvedic Wellness Brand BabyOrgano Launches First Brand Film
Moving beyond educational and product-focused communication, the film marks the opening of a conversation around modern parenting and shared responsibilities
16th September 2026BY TEAM IMPACT
Flipkart unveils Big Billion Days 2026 campaign ‘Luck Badal Sakta Hai’
The Leo Burnett-conceptualised campaign features Rohit Sharma, Sreeleela, Aneet Padda, Jackie Shroff and Samay Raina
16th September 2026BY TEAM IMPACT
TOP STORY
BIBA Says Festive Dressing Was Never Meant to Blend In
BIBA unveils ‘Too BIBA To Blend In’, a festive 2026 collection bringing together Indian crafts, bold colour, prints and ornamentation across contemporary silhouettes
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