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ZOYA unveils ‘Her Again’ campaign featuring Anoushka Shankar
The ad campaign was conceptualised by TBWA\Lintas which is a part of Omnicom Advertising India and used emotions and nostalgia to promote the products
22nd October 2026BY TEAM IMPACT
Spice brand Catch unveils television campaign ‘Squeezy Hai, Easy Hai’
Conceptualised by VML India, the campaign spins around kitchen convenience, and the product’s new squeezy bottle finishing
22nd October 2026BY TEAM IMPACT
Campus Activewear challenges workplace norms with Vicky Kaushal in new campaign
The latest ‘Move Your Way’ campaign uses humour to explore how younger consumers are redefining ambition, work-life boundaries and success
22nd October 2026BY TEAM IMPACT
Farah Khan Fine Jewellery unveils ‘The Miracle Man’ campaign celebrating brotherhood
Featuring Azaan Ali, Zayed Khan and their extended family, the campaign brings together men across generations to explore individuality, personal style and contemporary masculinity
22nd October 2026BY TEAM IMPACT
Zenith appoints Ankur Sharma as Director
Sharma, who joined the agency in 2024, was previously with IPG Mediabrands, where he spent over six years
22nd October 2026BY TEAM IMPACT
JK Maxx Paints launched eco-friendly Paints Brand, JK Naturals
The launch is a part of a collaboration of JK Paints with Shark Solutions which is a Denmark-based cleantech company and global institution
22nd October 2026BY TEAM IMPACT
Tarundeep Singh Rana joins Alkem Laboratories as Head – Consumer Business
The former Zydus Healthcare CMO brings over 25 years of experience across consumer healthcare, brand building, sales and business transformation
22nd October 2026BY TEAM IMPACT
Dabur India launches AI-powered ‘The Dialogue Hub’ for real-time consumer intelligence
Developed in partnership with WPP, the platform aims to help the FMCG major turn digital conversations and cultural trends into timely brand actions
22nd October 2026BY TEAM IMPACT
fastrr by Shiprocket collaborates with Vegorama’s food commerce
Through features from fastrr, the brands will be able to identify areas with large number of customers, along with potential RTO and COD risks
22nd October 2026BY TEAM IMPACT
Nestlé India announces leadership reshuffle across key categories
Vineet Singh moves to a Nestlé affiliate; Gopichandar Jagatheesan succeeds Singh as BEO- Nutrition and Dairy, with Mansi Khanna as BEO – Chocolates and Confectionery
22nd October 2026BY TEAM IMPACT
Zee Entertainment ropes in Vipul Bandekar as the new Director - Marketing, Z Sports
Bandekar's previous experience spans the IPL, ICC tournaments, Pro Kabaddi League & ISL
22nd October 2026BY TEAM IMPACT
Arun Varghese announces departure from WPP Media after 10 years
In a LinkedIn post, Varghese described his 10-year journey filled with 'growth, learning, friendships, and memories’
22nd October 2026BY TEAM IMPACT
Country Delight names Rishab Shetty as face of its dairy range
The partnership will promote the brand’s cow milk and buffalo milk offerings, highlighting its focus on purity, freshness and quality
21st October 2026BY TEAM IMPACT
Dylect’s Diwali campaign positions kitchen appliances as everyday gifts
The two-film digital campaign features the ArtiMix Stand Mixer and Nutri Pro Slow Juicer, focusing on how practical gifts can add convenience to everyday routines beyond the festive season
21st October 2026BY TEAM IMPACT
Sony Pictures Networks India launches Tamil entertainment platform Sony VIZHA
Available across leading cable and DTH platforms, the new offering has secured advertising partnerships with Gold Winner, TTK Prestige and ATM – Akshaya Thanga Maligai
21st October 2026BY TEAM IMPACT
Libas partners with Growster to produce 30 films for festive campaigns
The mandate will apply Growster’s Predictable Creative Volume approach to Libas’s festive performance marketing, focusing on a consistent pipeline of testable video assets
21st October 2026BY TEAM IMPACT
Ferns N Petals appoints Ajay Singhal as the new Chief Operating Officer(COO)
Singhal has previously served as Chief Operating Officer at RK Business Group
21st October 2026BY TEAM IMPACT
Kinnect appoints Shipra Chinchankar as National Planning Director
Chinchankar brings over 19 years of strategy and planning experience, having worked with agencies including FCB Ulka, JWT and Lowe Lintas
21st October 2026BY TEAM IMPACT
Women Wellness Brand Sirona launches ‘Unpause Menopause’ campaign
To mark World Menopause Day that was celebrated on October 18, Sirona has launched an ad film today along with a series of expert conversation with doctors, specialists and women
21st October 2026BY TEAM IMPACT
FURR expands hair styling portfolio with new appliances and essentials
The Pee Safe-owned brand’s latest range includes an automatic hair curler, a 3-in-1 multi-styler and a split end trimmer, with prices starting at ₹400
21st October 2026BY TEAM IMPACT
MamyPoko Pants launches Skin Breathe Care with a campaign by Grapes Worldwide
The ‘Beyond Soft. Let Skin Breathe.’ campaign highlights the role of breathability in diaper comfort, featuring a Half Skin Touch Airy Sheet designed to provide 50% less skin contact
21st October 2026BY TEAM IMPACT
Limelight challenges diamond conventions with Shilpa Shetty and ‘Miss Clarity’
Conceptualised by Makani Creatives, the campaign uses humour to challenge conventional diamond-buying perceptions, with an outdoor rollout spanning over 580 hoardings across 46 Indian cities
21st October 2026BY TEAM IMPACT
Dr Garima Mishra joins HP Telecom India as CEO
A veteran-turned-business leader, Dr Mishra's 15+ years of experience spans defence, consumer goods, and technology
21st October 2026BY TEAM IMPACT
Mahindra Manulife Insurance Nilesh Kothari as Chief Financial Officer
With over 22 years of experience, Kothari, has served as the Chief Financial Officer at PNB MetLife Insurance and Bharti AXA Life
21st October 2026BY TEAM IMPACT
Zee Studios onboards Suraj Singh as the new Business Head
Singh, the Co-Founder of Blive Productions & Music has contributed to several successful films across multiple genres
21st October 2026BY TEAM IMPACT
The Script Room taps mother-daughter bond for Reliance Jewels’ Diwali campaign
Featuring Raveena Tandon and Rasha Thadani, ‘Khud ke traditions banayein, Saath mein Diwali manayein!’ explores how jewellery connects generations as festive traditions evolve
21st October 2026BY TEAM IMPACT
AAAI sets up regional chapters across North, South and East India
Kunal Lalani, K Srinivas and Priyanka Chatterjee will chair the three chapters, which will focus on regional industry engagement and professional development
21st October 2026BY TEAM IMPACT
Atish Bhatia joins IVS Group as Group Chief Marketing officer & Head of IVS Fashion
With over 10 years of experience, Bhatia will be responsible with dual responsibilities as CMO and Head of the fashion vertical
21st October 2026BY TEAM IMPACT
Media Care bags Velvetree’s integrated marketing mandate
The agency will handle brand strategy, digital marketing, influencer collaborations and performance marketing for the haircare and beauty brand
21st October 2026BY TEAM IMPACT
Ob & Gob Ice Creams unveils festive campaign, ft. Ravi Shastri & Yuvraj Dua
Cricket icon Ravi Shastri and content creator Yuvraj Dua starred for Ob & Gob Ice Creams, with release of new, humorous and fun ad campaign over social media
21st October 2026BY TEAM IMPACT
TV Today Network appoints Praveen Verma as the new Revenue Lead for Rajasthan
Coming from ABP Network, Verma brings a decade-long experience in advertising sales and business development
21st October 2026BY TEAM IMPACT
Hitachi names Nova Bhojwani as Business Head of BFSI
With almost 26 years of experience, Nova Bhojwani has worked with Ness Digital Engineering, Tetrasoft Inc, Marlabs, Birlasoft, Mahindra Satya and more
21st October 2026BY TEAM IMPACT
Andrew Katz joins Generous Brands as Chief Marketing Officer
Katz joins from Athletic Brewing, bringing experience in brand growth, marketing analytics and consumer strategy
21st October 2026BY TEAM IMPACT
Myntra appoints Jayant Prasad as Senior Director – Brand Management
The former Arvind Fashions executive brings over two decades of experience across apparel product development, merchandising, sales operations and brand management
21st October 2026BY TEAM IMPACT
Saptharushi launches ONAM to connect advertisers with privacy-compliant audiences
The Open Network Audience Marketplace will allow advertisers to access curated audience cohorts while enabling publishers to monetise their audiences without sharing underlying data
21st October 2026BY TEAM IMPACT
Christiane Amanpour to leave CNN in June 2027 after 43 years
The chief international anchor, who joined the network in 1983, is known for her coverage of global conflicts and interviews with world leaders
21st October 2026BY TEAM IMPACT
Salesforce strikes $5.66 billion deal to acquire Braze
The acquisition is expected to strengthen Salesforce Marketing Cloud’s real-time personalisation and AI-driven customer engagement capabilities
21st October 2026BY TEAM IMPACT
Neha Shrivastava joins Cheil India as VP - Head of Digital
Before joining Cheil India, Shrivastava served as Client Strategy Consultant at Publicis Groupe & previously worked with WPP Media, Omnicom Media Group, Dentsu Digital and HT Media, among others
21st October 2026BY TEAM IMPACT
IndusInd General Insurance names Sharad Mathur Managing Director & CEO
Prior to joining IndusInd General Insurance, he served as Managing Director & CEO of Universal Sompo General Insurance for over six years
21st October 2026BY TEAM IMPACT
Instamart turns viral cash-on-delivery prank on Veeramani into a brand campaign
The Swiggy-owned platform surprised the Madurai-based creator with products from its home and electronics categories, with the campaign clocking over 25 million Instagram views in 22 hours
19th October 2026BY TEAM IMPACT
JSW Dulux launches ad campaign for ‘Dulux Velvet Touch Eterna’, its new interior emulsion
The campaign titled ‘A Stroke Unmatched’ positions the new interior emulsion as the ultimate expression of luxury with lasting protection
19th October 2026BY TEAM IMPACT
Thermocool collabs with Bollywood movie ‘Nayyi Naveli’ for All-India Advertisement
The ad film includes actor Yami Gautam Dhar, promoting Thermacool’s products along with her film ‘Nayyi Naveli’
19th October 2026BY TEAM IMPACT
Hathi Edible Unveils New Packaging , Onboards Anupam Kher as Brand Ambassador
The association aims to strengthen Hathi’s brand equity and give its identity a contemporary appeal.
19th October 2026BY TEAM IMPACT
Axis Bank and Visa launches ‘Dil Se Open Celebrations 2026’, Ft. Shahid Kapoor
The ad campaign is conceptualised by Leo India and is anchored in the ethos of ‘ethos ‘This festive season, make your celebrations bigger’
19th October 2026BY TEAM IMPACT
Luminous Solar lights up Durga Puja with glow-in-the-dark floor art
The ‘Alo’r Alpona’ activation uses a sunlight-charged pigment to illuminate traditional Bengali floor art after sunset, placing solar energy at the centre of a festive outdoor installation
19th October 2026BY TEAM IMPACT
Timex launches festive campaign promoting its ‘Analog Life’ philosophy
The digital film follows a host caught up in festive preparations, with a Timex watch reminding him to pause and enjoy the celebration
19th October 2026BY TEAM IMPACT
Abhishek Chandra joins Motorola as Director Asia Pacific-MotoThings
With almost 19 years of experience, Abhishek Chandra was earlier associated with Samsung Mobile, Jubilant Agri & Consumers Product Ltd., Johnson & Johnson and Asian Paints
19th October 2026BY TEAM IMPACT
Cornitos invites agencies to pitch for integrated digital, social media and PR mandate
The brand seeks agencies with five years of experience, relevant FMCG clients and award-winning campaigns
19th October 2026BY TEAM IMPACT
Varun Mundra joins DreamStreet as Head of Marketing & Growth
Mundra moves from Motilal Oswal Financial Services, where he led group media and innovations, after a career spanning advertising agencies and financial services
19th October 2026BY TEAM IMPACT
The Pant Project raises Rs 109 crore in Series B funding
The apparel brand will use the capital to expand its retail network to over 150 stores, strengthen its technology and broaden its product portfolio
19th October 2026BY TEAM IMPACT
KidZania India collaborates with KT Kids to launch a new studio in Delhi NCR
Following its successful launch at KidZania Mumbai, KT Kids onboards Kareena Kapoor Khan as brand ambassador
19th October 2026BY TEAM IMPACT
Menaka Mills Appoints Melvin Rufus as the New Head Of Strategy & Execution
In his new role, Rufus will lead Menaka Mills’s strategy and execution
19th October 2026BY TEAM IMPACT
Disney Star misjudged the value of a cricket right: JioStar VC Uday Shankar
At a recent event, Shankar addressed what went wrong with the streaming platform's assessment of the value of premium cricket rights
19th October 2026BY TEAM IMPACT
Ayushi Jayaswal joins Mondelēz International as E-commerce Marketing Manager
Jayaswal brings over five years of FMCG experience, including a stint as Brand Manager at ITC Limited
19th October 2026BY TEAM IMPACT
AAAI sets up first-ever Creative Council, appoints Josy Paul as head
The council will bring together independent agencies, regional talent and emerging practitioners to foster collaboration, mentorship and creative experimentation
19th October 2026BY TEAM IMPACT
Axis Bank names Rahul Shukla as Group Head of Commercial and Bharat Banking
With almost 30 years of experience across wholesale, corporate, investment, commercial and rural banking, Shukla has served at various senior positions at HDFC and Citibank
19th October 2026BY TEAM IMPACT
PwC India appoints Agasti Kaulgi as Director, Media Relations, Communications
With almost 15 years of experience, Agasti Kaulgi has previously served at various positions at Tata Motors, GoAir and BBC
19th October 2026BY TEAM IMPACT
Nitin Singhal joins VVF Group as Head of Business Finance
Singhal moves to VVF Group after nearly 14 years at Pernod Ricard India, where he most recently served as Director – Revenue Growth
19th October 2026BY TEAM IMPACT
Yousra Zaki named Editorial Director of Time Out GCC
Zaki takes on the role after serving as Group Food Editor, overseeing food and restaurant coverage across the publication’s GCC titles
19th October 2026BY TEAM IMPACT
Rhea Umesh Mansukhani joins upGrad Enterprise as Head of Marketing
Her experience spans product marketing, brand and communications, including shaping brand narratives, leading content and communications initiatives, and working with product and sales teams
18th October 2026BY TEAM IMPACT
Chandrasekar Radhakrishnan appointed President at Amara Raja Energy & Mobility
He previously served as Chief Business Officer for the company’s Automotive and Home Energy businesses
18th October 2026BY TEAM IMPACT
JSW Sports elevates Himanshu Sharma to Head of Sales
Sharma steps into the role after nearly a decade with the organisation, having joined as an intern
18th October 2026BY TEAM IMPACT
Netplus Broadband appoints Ammy Virk and Tania as brand ambassadors
The association will be introduced through three ad films highlighting the brand’s television, Wi-Fi and OTT offerings, with a rollout planned around Diwali
16th October 2026BY TEAM IMPACT
Zee Studios set to bring Blive co-founder Suraj Singh on board
The proposed appointment comes amid changes in Zee Studios’ senior leadership, following the exits of Umesh Bansal and Pragati Deshmukh
16th October 2026BY TEAM IMPACT
Yami Gautam becomes brand ambassador for Trimacare’s maternal nutrition campaign
The PlusPlus Lifesciences brand will roll out a six-film awareness campaign across print, television, digital, social media and outdoor platforms
16th October 2026BY TEAM IMPACT
Chumbak launches festive campaign to promote personalised gifting
‘Your Kinda Gifts, for Your Kinda People’ will run from Diwali through the wedding season, supported by a brand film, a seven-city print campaign and in-store activations
16th October 2026BY TEAM IMPACT
Naukri launches comedy-led content series ‘Frankly Speaking’ with Kaneez Surka
The four-film series explores hiring frustrations, from salary negotiations to recruiter ghosting, as the brand expands its workplace-focused content
16th October 2026BY TEAM IMPACT
Sruti Ravi joins Myntra as Vice President and Head of Strategy & Business Insights
With over 15 years of experience, Sruti Ravi has worked in InMobi, SoftBank Investment Advisers, Walmart, Bain & Company and Nomura Structured Financial Services
16th October 2026BY TEAM IMPACT
FLITE unveils ‘Style Ka Naya Andaaz’ campaign ft. Ali Fazal & Sanya Malhotra
The ad film uses simple, yet fun way to introduce the Buckle Collection by FLITE, designed for every occasion
16th October 2026BY TEAM IMPACT
DeVANS Modern Breweries appoints Vikas Bhatia as COO
Bhatia brings over 30 years of experience across beverage and FMCG businesses, including leadership roles at Red Bull, SABMiller, Diageo, Radico and Kraft Heinz
16th October 2026BY TEAM IMPACT
Ex-Angry Birds executive Anurag Sachdeva launches brand engagement platform bitom
The Xtendr platform uses AI, extended reality and gamification to turn packaging, products and other physical touchpoints into interactive, measurable brand experiences
16th October 2026BY TEAM IMPACT
Bimbo Bakeries India marks World Bread Day with ‘Qisse Hai Bread Ke’ campaign
The campaign invites consumers to share their bread memories, with selected stories to be turned into AI-generated personalised illustrations
16th October 2026BY TEAM IMPACT
Leysha Basmati Rice names Yami Gautam Dhar as brand ambassador
The actor will feature in the brand’s 360-degree communication across television, OTT, cinema, outdoor, digital and social media, as well as product launches and consumer events
16th October 2026BY TEAM IMPACT
OpenAI launches festive campaign ‘The Notice’ featuring Hindi voices Neer and Leher
The film follows a small-town family using ChatGPT to protect its ancestral home, highlighting the role of AI in everyday challenges and individual aspirations.
16th October 2026BY TEAM IMPACT
Mondelez International names Shagufta Khan as Brand Manager- Bournvita & Cocoa Beverages
With experience in advertising strategies and account management, Shagufta Khan has earlier served as Brand Manager of Oreo in Mondelez International
16th October 2026BY TEAM IMPACT
Raftaar and Raghav Juyal’s rap battle takes a manga twist in Crunchyroll campaign
The collaboration coincides with Crunchyroll Manga’s India launch, offering fans access to more than 250 titles through a new Ultimate Fan membership
16th October 2026BY TEAM IMPACT
TVS Jupiter brings colour-shifting ‘Sway Wave’ campaign for festive season
Conceptualised by Dentsu India, the TVC showcases the scooter’s dual-tone spectral finish through everyday reactions, alongside its family-friendly features
16th October 2026BY TEAM IMPACT
SIMCA Advertising Limited receives Advertising rights approval at Shirdi Airport
The nod from the Maharashtra Airport Development Company Limited will boost SIMCA’s transit OOH and DOOH presence among pilgrims and tourists
16th October 2026BY TEAM IMPACT
K-beauty brand Mamonde names Nitanshi Goel as first Brand Ambassador in India
With the philosophy of ‘Let Your Skin Bloom’, the brand looks forward to the Indian market, following the increasing demand and usage of Korean products among the younger generations
16th October 2026BY TEAM IMPACT
Dr Reddy’s Laboratories appoints Devang Mehta as Category Head – Marketing
Mehta joins from GSK, where he served as Global Marketing Manager – Respiratory, bringing experience across respiratory care, urology, cardiovascular and ophthalmology portfolios
16th October 2026BY TEAM IMPACT
Magicbricks appoints Mayank Jain as CEO
The former CarDekho Auto Classifieds CEO takes charge from October 1, bringing over two decades of experience across digital, media, technology and consumer businesses
16th October 2026BY TEAM IMPACT
Jalpooree names Mayur Hingu as Chief Operating Officer
Hingu joins the consumer snacking venture with experience in operations and sales, having previously worked with consulting firm Gemba Concepts
16th October 2026BY TEAM IMPACT
Deep Malde joins Haleon as Head of Expert Marketing & Transformation
With almost 20 years of experience, Deep Malde will work with the healthcare firm to accelerate the growth of various wellness and OTC brands
16th October 2026BY TEAM IMPACT
Elizabeth Rutledge to retire as American Express Global CMO in March 2027 after 37 years
Rutledge, Global CMO since February 2018, helped transform American Express into a visible cultural brand, targeting Millennials and Gen Z through experiential marketing
16th October 2026BY TEAM IMPACT
Ather Energy gets IRDAI nod for insurance distribution business
Through its subsidiary Ather Insurance, the company will service life, general and health insurance products, seeking to diversify revenue and build recurring income from its existing customer base
16th October 2026BY TEAM IMPACT
Netflix appoints Peter Rice as chief content officer after Bela Bajaria’s exit
Rice, a former Disney executive, will lead Netflix’s global film, television and live programming strategy from October 26, as the streaming platform grapples with slowing engagement growth
16th October 2026BY TEAM IMPACT
Alifiya Hirani joins Publicis Groupe as Associate Director, Corporate Communications
Hirani moves from Dentsu India to oversee communications for BBH, Saatchi & Saatchi India and Propagate India, focusing on Publicis Groupe’s creative businesses
16th October 2026BY TEAM IMPACT
Marico launches new Parachute Advansed Body Lotion campaign
Conceptualised by Sociowash, the digital campaign uses humour and everyday couple dynamics to highlight the product’s moisturising benefits
15th October 2026BY TEAM IMPACT
Ayan Sen returns to Shoppers Stop as Area Marketing Head
The marketing professional rejoins the retailer after a six-year stint from 2014 to 2020, bringing experience across retail marketing, creative strategy and ATL, BTL and digital campaigns
15th October 2026BY TEAM IMPACT
Asian Paints unveils ‘Mon Jitey Nilo’ campaign under ‘Sharad Samman’ initiative
With the return of Gattu, Ogilvy has designed the campaign in a way that focuses on the ethos value to capture people’s attention
16th October 2026BY TEAM IMPACT
Nutanix Elevates Faiz Shakir as the new Vice President, Sales, APJ
In his new role, Shakir will lead the brand’s APJ region with a focus on the transition from AI exploration to AI deployment
15th October 2026BY TEAM IMPACT
Scapia launches ‘Travel Unreasonably’ campaign with seven ad films
Conceptualised by Talented and produced by First December Films, the travel Fintech’s campaign chose Gen Zs as their target audience, creating humourous, relatable content
15th October 2026BY TEAM IMPACT
Zydus launches Season 3 of ‘Easiest Exam’ breast cancer awareness campaign
The campaign urges women to spend three minutes every month checking for unusual breast changes, amid rising incidence and late diagnosis in India
15th October 2026BY TEAM IMPACT
Pankajj Rai steps down as Huella’s Senior Vice President – Ad Sales, India
Rai, who was elevated in March 2026, oversaw national ad sales across NEXad, NewsroomAI and AIgnite.
15th October 2026BY TEAM IMPACT
OPPO launches cricket campaign ahead of Find X10 Series India debut
‘There’s Always More to Find’ features Harsha Bhogle-led films, stadium activations and a Sony LIV sponsorship for India’s tour of New Zealand
15th October 2026BY TEAM IMPACT
Kartik Sharma to lead AAAI’s newly formed Media Council
The Omnicom Media India CEO brings over three decades of industry experience, as the council focuses on media measurement, transparency, talent development and emerging technologies
15th October 2026BY TEAM IMPACT
Tata Play Launches Tata Play Smart App, Features Rajkummar Rao in New Campaign
The television streaming app will offer 500+ Live TV Channels on Smart TVs without a Set-Top Box or Antenna
15th October 2026BY TEAM IMPACT
Pure Home brings Bhumi and Samiksha Pednekar together for Kansa collection launch
The sisters draw on childhood memories of their grandmother’s festive table to highlight the enduring place of Kansa in Indian celebrations
15th October 2026BY TEAM IMPACT
Škoda Auto India and BBH India turn a heist into a fan story with ‘Škoda Fan Fest’
The festive campaign uses an unexpected car chase to showcase Škoda’s ownership benefits, safety credentials and service network through the advocacy of its customers
15th October 2026BY TEAM IMPACT
KORA by NM names Aditya Roy Kapur as brand face
The association brings the brand’s 'For Your Every Celebration' philosophy to the forefront as it strengthens its presence in India and international markets
15th October 2026BY TEAM IMPACT
TOP STORY
Leadership is about Flesh-And-Blood Moments: Suresh Narayanan
In a conversation with e4m, the former Nestlé India chief discusses his book Courage Under Fire, the Maggi crisis & the importance of empathy in leaders
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