aryan khanna STORIES

aryan khanna

Correspondent

aryan.khanna@exchange4media.com

@Aryan_Khanna22e

As an advertising and marketing correspondent, I seek to bring clarity to the chaotic media world and chat with industry leaders about everything from the latest trends to what’s next.

Cover Story
Boardroom Stars to Ad-Stars
BY TEAM IMPACT BY Aryan Khanna
CMO Interview
Eclectic and Electric
BY Aryan Khanna
CMO Interview
Jaaferi Jests, Coverage Best
BY Aryan Khanna
Cover Story
Human Ideas vs Tech Led Creativity
BY Aryan Khanna
Cover Story
The Independent Dependables
BY Aryan Khanna
Spotlight
When Supplements started gaining in India
BY Aryan Khanna
Interview
Selling Insurance Not Fear
BY Aryan Khanna
Interview
Dreaming Big
BY Aryan Khanna
Talking Point
Old is Gold
BY Aryan Khanna
Interview
Preparing for the Unplanned
BY Aryan Khanna
Talking Point
Sold on D2C
BY Aryan Khanna
Creative Zone
IMPACT Ads Hall of Fame: February
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Interview
Ixigo: Train to Success
BY Aryan Khanna
Talking Point
Comedy & Brands: Goldmine or PR Disaster
BY Aryan Khanna
Creative Zone
IMPACT Ads Hall of Fame: January
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Interview
Driving Sustainability, For Life
BY Aryan Khanna
Talking Point
Who is the right choice, baby?
BY Aryan Khanna
Spotlight
Britannia's Pedh Partnership
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
CMO Interview
Sebamed: Disruptive Derma-tic Beauty
BY Aryan Khanna
More From Impact
JioSaavn: Multi-Format Advertising and Regional Content Will Lead the Way in 2025
BY Aryan Khanna
Cover Story
Hall of Fame
BY NEETA NAIR BY Aryan Khanna
More From Impact
Priyanka Bardia: Flexible Subscription Models Will Drive OTT Growth in 2025
BY Aryan Khanna
More From Impact
Jayakrishnan: Radio's Growth Will Focus on Digital Innovation & Engagement in 2025
BY Aryan Khanna
More From Impact
Sushilkumar Agrawal: Regional Targeting to Drive OTT Growth in 2025
BY Aryan Khanna
More From Impact
Nisha Narayanan: ‘We’re gearing up for a fresh, fiery start’ in 2025
BY Aryan Khanna
More From Impact
Jhoomer Sinha: 'Mobile Streaming and Regional Content to Lead OTT' in 2025
BY Aryan Khanna
More From Impact
Ashit Kukian: 'AI Will Be Imperative for Brands in 2025'
BY Aryan Khanna
More From Impact
Abe Thomas: ‘Cohort Marketing will take center stage’ in 2025
BY Aryan Khanna
More From Impact
Shresth Gupta: ‘Real-time translations to make OTT platforms more inclusive’ in 2025
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Spotlight
Prasoon Joshi: I want to be the worthy wire with least resistance
BY Aryan Khanna
Cover Story
Race of Rapid Delivery Apps
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Interview
Zendesk: Customer Experience Comes First
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Interview
Humansing customer care
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Creative Zone
IMPACT's Diwali picks
BY Aryan Khanna
Interview
Revolutionising Your Reach
BY Aryan Khanna
Spotlight
Cult Favourites Return..But Why?
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Interview
Localisation Ki Moj
BY Aryan Khanna
Cover Story
IMPACT Person of the Year 2023: The Nominees
BY Aryan Khanna
CMO Interview
Xiaomi’s Techworld Wizardry
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Interview
Havas' New Canvas
BY Aryan Khanna
Cover Story
Deal or No Deal?
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
CMO Interview
King of Good Times!
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Spotlight
Dil Maange More Nutrition
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Spotlight
Data driven Glam
BY Aryan Khanna
Cover Story
AdEx’s Sweet 'Reality'
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Spotlight
A TASTE OF FREEDOM
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Spotlight
Zooming forward with Zepto!
BY Aryan Khanna
Talking Point
Bottom of the bottle
BY Aryan Khanna
Cover Story
Mastering Digital Avenues
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Spotlight
Neural Garage: Changing the dubbing game
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Cover Story
Healthier AdEx
BY Aryan Khanna
Talking Point
Cookies stay in the jar, will alternatives suffer?
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Interview
The Sleep Company's Sleep Science
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Talking Point
Fostering Communities
BY Aryan Khanna
Cover Story
Death of Seasonality
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Spotlight
A Bazaar of their Own
BY Aryan Khanna
CMO Interview
Girl Power
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Talking Point
Staying Genuine
BY Aryan Khanna
Talking Point
Sharing is Caring Redux
BY Aryan Khanna
Spotlight
The Golden Run
BY Aryan Khanna
CMO Interview
Banking on Pride
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Interview
Eno's Innovation Play
BY Aryan Khanna
Spotlight
Adani Wilmar: Culinary Nostalgia
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Talking Point
Tata AIG: Meeting Expectations
BY Aryan Khanna
FROM THE AD-LAND
All Eyes On the Billboard
BY Aryan Khanna
Cover Story
It’s Short, but Sweet?
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
CMO Interview
Hyperlocal is the Way to Go Today
BY Aryan Khanna
Spotlight
The Art of Collaboration
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Talking Point
HDFC Asset Management: A Lesson in Finance
BY Aryan Khanna
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
Talking Point
How Did Brands in Kerala Celebrate Vishu?
BY Aryan Khanna

TOP STORY

Best Ads of December 2025

As 2025 closed, brands chose restraint over noise. Here are Impact’s picks of the most thoughtful campaigns of December 2025

Cleared For Branding

‘No More’ Noise

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