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TEAM IMPACT

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Licious expands into Momos category with launch of new product range
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Sanya Malhotra features in Joy Personal Care’s new TVC
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Greenply Industries Limited sets Guinness World Record with ‘#WishForVishwaCup’ campaign
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Usha International and Mumbai Indians renew 13-year sponsorship tie-up
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Foxtale signs Tilak Varma as brand ambassador
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Borosil Ltd. rolls out ‘Larah House Shift’ campaign
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Omaxe names 'Pink Stand' after Harmanpreet Kaur at Omaxe State Stadium, Dwarka
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Sensodyne launches ‘Know Your Dental Age’ campaign in India
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Yami Gautam Dhar becomes CaratLane’s first brand ambassador
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Pringles makes ATL debut in India with digital film
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Livpure launches ‘Bring Your Own Bottle’ initiative on World Water Day
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dentsu’s Bharti Agrawal joins Monks as Chief Financial Officer, APAC, Marketing Services
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Dream Sports to enter stockbroking with ‘Dream Street’
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Forest Essentials celebrates slowing down in new ‘Take Your Time’ campaign
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Creativefuel launches LinkedIn-focused marketing vertical ‘Subtle Company’
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Keventers elevates Shaurya Prabhat to CEO as founder Agastya Dalmia steps aside
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Social media addiction trial: Meta, Google asked to pay USD 6 mn
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Crunchyroll is back with ‘Ready to Anime?’ with Rashmika Mandanna and Shubman Gill
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Adhira & Appa Coffee appoints Shruti Haasan and Murali Sharma as brand ambassadors
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Kedar Apte to exit Mahindra Group
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Zydus Wellness enters performance hydration segment with Glucon-D Recharge
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Dot & Key turns ‘fake podcast’ into ad with Samay Raina and Bharti Singh
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Boldfit strengthens Royal Challengers Bengaluru tie-up with co-created drop
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Yaap Digital okays acquisition of Gozoop
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The Baker’s Dozen signs on as bakery partner for Royal Challengers Bengaluru for 2026
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Paul John launches cultural platform ‘Kaarigari’ in Bengaluru
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Zee Entertainment Enterprises Ltd. names Vivek Bhatia as Tamil Cluster sales head
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OpenAI shuts down Sora, ends Disney partnership
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Crayons Advertising appoints Navratna Baid, reconstitutes board committees
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Tribes Communication invests in DGTOOHL to strengthen data-led OOH capabilities
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Lenovo launches ‘India’s Gone Football’ AR game offering free Fifa WC trip to 10 players
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Airbnb campaign with Vijay Deverakonda and Rashmika Mandanna hops on the ‘buddymoon’ trend
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OpenAI hires Kiran Mani to lead APAC, as he exits JioStar
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Navi UPI enters multi-franchise deals with RCB, CSK and SRH for T20 season
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Zeno Group wins Redseer Strategy Consultants India AOR mandate
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NCW partners with Truecaller to launch nationwide women’s digital safety initiative
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NCRTC launches gender sensitisation campaign under Nirbhaya Fund
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Bosch Home Comfort India elevates Rishi Mehta as Finance Director and CFO
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Amazon Ads marks 10 years in India with AI tools and unified ad platform launch
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Aditya Birla Fashion and Retail Limited names Suraj Bahirwani Pantaloons CEO (Designate)
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Persistent Systems names Pratyush P as AVP – Marketing
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Cleartrip launches ‘Chidhiya Udd’ campaign to drive summer travel bookings
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Škoda taps 'DDLJ' nostalgia to market Kushaq in 'Easy to Love' campaign
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Isuzu Motors India to hold ‘I-Care Pre-Summer Camp’ in March
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Navin’s launches ‘This is It’ campaign for comfortable community living
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Parle Krackjack launches 'sweet and salty' campaign with Kiku Sharda and Krushna Abhishek
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Chennai Super Kings teams up with Snapchat for AR-led stadium fan experience
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Silverpush elevates Chaitanya Sinha as managing director for APAC
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Meesho bets on conversational commerce with Gen-AI assistant ‘Vaani’
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SW Network wins creative and social media mandate for Lava Mobiles
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Marcin Sosiński promoted to Chief Creative Officer at dentsu Central Europe
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adidas elevates Sartaj Kadian to Director – Digital Marketing
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Unilever taps SAMY for global influencer strategy
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Dentsu names Sumit Kohli as APAC Head of Investment
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Polycab launches campaign to strengthen its presence in fans category
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Tata Communications launches self-healing network for data centre connectivity
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Saatchi & Saatchi India launches ‘Stronger Homes’ campaign for Captain Steel
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Kunal Roy joins as Managing Partner – West & Growth Lead at VML India
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Indigo appoints Aloke Singh as Chief Strategy Officer
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Swiss Beauty launches FRIENDS-themed 'Craze' collection with Warner Bros
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Adobe appoints Shamik Basu as VP, Creative Products Group in India
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Ashish Chopra joins GTC Network as SVP, North and East
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South Indian Bank appoints Jose Joseph Kattoor as Non-Executive Part-Time Chairman
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Scapia partners with RCB and Gujarat Titans for 2026 cricket season
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MIB Launches MyWAVES Platform, Rolls Out AI Skilling Push for Creators
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Livpure Extends Gujarat Titans Partnership for IPL 2026
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KFC marks Vizag outlet launch with 'India’s tallest sand bucket' at RK Beach
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Wipro expands South Korea footprint, opens 'Innovation Lab' in Seoul
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Mumbai Indians names Utkarsh SFB official banking partner for T20 2026
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Thermocool launches Navratri campaign across key rail routes, Vande Bharat
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Godrej Consumer Products launches ‘Machar Hai, Mehman Nahi’ public service campaign
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IRCTC seeks agency for exclusive digital advertising rights across its platforms
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Piush Kothari appointed Chief Customer Experience Officer at Croma
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Varun Shah takes on global creative transformation role at Publicis Production
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MS Dhoni joins The Sleep Company as ambassador, fronts ‘India vs Peaceful Sleep’ campaign
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Indriya presents ‘Orizon’ with Amit Aggarwal at Lakmē Fashion Week X FDCI
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Cover Story
Sports Economy: A High Scorer
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Sirona enters menopause care segment with new product range
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TVS Motor launches new campaign for TVS iQube
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Luxor ties up with Crayola to bring global art brand to India
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ITC’s Aashirvaad launches iron-rich 'Iron Shakti Salt' ahead of National Anaemia Day
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NBA, Budweiser to host BUDX NBA House in Delhi during 2026 playoffs
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Lufthansa launches multi-city experiential OOH campaign with WPP Media
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Hyundai launches ‘Respect the Young’ campaign for new VERNA
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Ranveer Singh joins Ajmal Dubai as brand ambassador
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GREW Solar partners with Mumbai Indians, Gujarat Titans for upcoming T20 cricket season
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AnyMind launches AnyDigital Max to scale high-performing UGC campaigns
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Flipkart launches Ugadi campaign around ‘Ugadi vs Yugadi’ debate
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Godrej Enterprises Group joins ‘Dhurandhar: The Revenge’ for home lockers campaign
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Senco Gold & Diamonds Unveils Gudi Padwa Collection
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TECNO launches #TECNOGotYourBack platform with Chennai Super Kings partnership
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Wellbeing Nutrition Names Malavika Mohanan as Brand Ambassador for Collagen Portfolio
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Think9 Acquires Whoppl, Unveils Nova9 to Power Culture-Led Brand Building
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Crocs™ taps KL Rahul as global ambassador with ‘Play Hard. Rest Easy.’ campaign
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Jerin Verghese named Director – Brand, Marketing and Communications at EY India
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Spykar rolls out Eid campaign with in-store offer across outlets
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Ellen Griffin elevated to Global Brand President of OMD
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Sunaina Haldar joins Faber-Castell India as Director – Marketing
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Stayfree launches digital campaign for Secure Nights pads
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J&J expands lung cancer awareness campaign with regional outreach
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TOP STORY

Sports Economy: A High Scorer

India’s sports industry crosses $2B, powered by media spends & IPL economics; cricket still commands nearly 90%: WPP Media Sporting Nation 2025 report

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