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TEAM IMPACT

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FirstSight bags performance marketing mandate for Killer Jeans
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Motilal Oswal Financial Services Strengthens Board with four new directors
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KT Kids celebrates real motherhood in new campaign with Kareena Kapoor Khan
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Zen Diamond onboards Jennifer Lopez as brand ambassador
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Polycab unveils new TVC for Green Wires with a focus on unseen safety behind walls
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Prasanjeet Dutta Baruah joins LinkedIn as Senior Lead – Video Solutions
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LenDenClub’s new brand campaign showcases everyday joys of daily earnings
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Jabali.ai introduces Jabali Studios to democratise game creation through AI
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Škoda Auto India and BBH India unveil ‘Heartbreak’ campaign for Octavia RS launch
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Karan Johar & Rohit Saraf bring Bollywood flair to Peter England’s wedding campaign
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Creativefuel appoints Wilson Mascarenhas as VP–Client Servicing to boost leadership team
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IIFL Home Finance appoints Girish Kousgi as Managing Director and CEO
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Wrap2Earn and Uber Shuttle team up for exterior and in-vehicle advertising
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Liminal Custody names Chakravarthi Muppalla Chief Product Officer to lead innovation
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Swastik Stories launches FAST channel to bring Indian culture to every screen
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WebEngage partners with Palmonas to build personalised digital journeys
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Omnicom tells IMPACT, FTC clearance not linked to creative plans amid DDB shutdown rumours
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Altamash Khan joins Pantaloons as Head of Media and Digital Marketing at ABFRL
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Fulcrum Digital Appoints Gulveen Kaur as Senior Vice President – Insurance
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Reports Suggest, DDB May Be Dissolved as Part of Omnicom–IPG Merger
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Fastrack Perfumes celebrates individuality with Siddhant Chaturvedi in new film
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Bingo! Mad Angles launches Halloween spoof urging India to ‘fear our own desi bhoots’
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Polycab India names Tata Group veteran Niyant Maru as new CFO
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PepsiCo unveils new corporate brand identity after nearly 25 years
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Amit Dhawan exits Art-E, hints at new ventures under ‘The Nuural Network’
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WPP Media Releases ‘Beyond Price Tags’ Playbook on Premiumisation
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Skipper Pipes rolls out new campaign with MS Dhoni, highlights leak-free lead-free promise
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Parle-G’s Chhath Puja Film Highlights Empathy and Goes Viral Across India’s Heartland
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Cityflo and abcoffee Launch Onboard Café Pilot for Mumbai Commuters
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ITC’s Sunfeast Fantastik! introduces Choco Meltz for all occasions
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Dulcoflex® Launches ‘kNOw Constipation’ Campaign
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Karthik Balagopalan steps down from PUMA India as Managing Director
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Sanya Malhotra fronts Joy TVC, blending family fun with skincare promotion
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Uber for Business appoints Rituraj Chaturmohta as Senior Country Manager
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Abundantia launches AI-driven division aiON to amplify human creativity in films
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Cashify Launches First AI-Led Campaign ‘Welcome to Refurbia’
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Flipkart Minutes VP Kabeer Biswas Resigns; Kunal Gupta to Take Over
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Arth by Emcure’s ‘So Jao’ campaign with MS Dhoni champions restful sleep & well-being
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Eveready onboards The Minimalist as its digital agency partner
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Bingo! Potato Chips Takes a Self-Reflective Turn in Its Latest Campaign
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Cetaphil unveils Gentle Exfoliating SA Range with Sara Tendulkar as brand face
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PEDIGREE India Uses AI to Compose a ‘Pawsome Playlist’
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Crompton’s AI-powered Chhath film celebrates generations of trust and devotion
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ITC Hotels Limited launches its new premium brand ‘Epiq Collection’
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Apple Maps may feature ads as part of iOS expansion strategy
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Cover Story
Kuch Khaas Tha
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Swati Bhattacharya to Step Down as Head of Lightbox Creative Lab at GCPL
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“His Living Room Was Our Second Office”: Harshad, Kainaz & Sukesh, Ogilvy India
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Off the Front Foot. Godspeed, Piyush.”: Hephzibah Pathak, Ogilvy India
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“My Captain, May You Rest in Eternal Peace”: Reed Collins, Ogilvy APAC
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IMPACT Stories
‘His legacy will forever remain a guiding light' : Manish Bandlish, Mother Dairy
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‘His work didn’t just build brands; it shaped culture’ : Sudhanshu Vats
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‘His passing is a personal loss and an immeasurable one for the world of creativity’
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‘He was a giant, a beacon, a true partner to many’: David Ford, Ogilvy
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Remembering Piyush Pandey: Every idea must pass the ‘dil test’ before the client test
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'His unmistakable voice will continue to echo through Indian advertising'
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He had a commanding voice and I would always remember it: Binit Kumar
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'We had a long innings together'
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REMEMBERING PIYUSH PANDEY: THE STORYTELLER WHO MADE BRANDS AND INDIA SMILE
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'Piyush's work broke walls and turned them into doors that several of us walked through'
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Leaders across industry remember Piyush Pandey’s wisdom, wit, and warmth
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Piyush Pandey: The Soul of Indian Advertising
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Former Ogilvy creatives pour out heartfelt tributes mourning Piyush Pandey’s passing
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Tasva onboards Shubman Gill as brand ambassador
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Advertising legend Piyush Pandey No More
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Kalyan Jewellers’ Chhath Puja film shines light on devotion and shared rituals
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Rishabh Pant and Navjot Sidhu bring cricket charm to Goibibo’s new campaign
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Plum BodyLovin’ turns its cult Vanilla Caramello lotion into ‘India’s Most Wanted’
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Lakshya channels unstoppable energy in Sting’s new ‘Energy ka King’ campaign
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ITC Sunrise Spices Revives Chhath Folklore Through Music in ‘Urja Ka Vardaan’ 2.0
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Motilal Oswal Highlights Operational Readiness in Its Diwali Muhurat Trading Film
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Frodoh Partners with CloudTV to Strengthen Connected TV Advertising in India
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WPP faces US lawsuit for allegedly misleading investors on financial performance
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Droga5 appoints Rafael Rizuto as Chief Creative Officer for New York and the Americas
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Rajesh Sareen moves on from Zee Media Corporation as Chief Revenue Officer
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MeitY Seeks Public Feedback on Draft Rules to curb Misuse of AI-Generated Content
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KKCL’s ‘Punya Kiya Bhi, Pehna Bhi’ Links Festive Fashion with Everyday Goodness
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Piramal i-Know’s #OwnYourMenopause Campaign Sparks Conversation on Menopause
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Tata Trusts reappoints Venu Srinivasan as Trustee for life
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Sir H.N. Reliance Foundation Hospital Marks Dhanteras with Health-Focused Campaign
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The Muthoot Group’s Diwali Film Pays Tribute to India’s Soldiers
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BookMyShow Live fuses festival and fandom in its ‘Travis Wali Diwali’ campaign
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AMD Celebrates Diwali by Blending Performance with Festive Togetherness
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SBI Mutual Fund Launches Nationwide Investor Education Campaign on Top-Up SIPs
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Palak Tiwari brings glass-skin glow to Mamaearth’s new Rice Face Wash film
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Kalyan Jewellers celebrates bonds and blessings in star-studded Diwali campaign
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AGEasy highlights meaningful festive gifting through new wellness campaign
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Garnier Men ropes in Abhishek Sharma as brand ambassador
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Havas Open to Acquiring Parts of Dentsu’s International Business: CFO François Laroze
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Rayomand J. Patell Launches New Venture Firestarter
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Bloomberg Media partners with JioTV to stream global business news across India
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Dhara Launches 'Mann Ka Khao' Campaign Under Refreshed Brand Positioning
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Tanishq’s ‘Mriganka’ campaign blends mythology, magic, and modern femininity
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Sunfeast Baked Creations’ new campaign celebrates fresh, expressive Diwali gifting
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KRAFTON India Launches Digital Tourism Style Campaign for BGMI Stepwell Update
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Swiggy Launches Interactive ‘Light a Diya’ Campaign for Diwali
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Behrouz Biryani’s Golden Spoon Returns for Dhanteras
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Nykaa and Snapchat Launch India’s First Gen Z Beauty Creator Incubator Program
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Jeevansathi’s new logo mirrors love, technology, and a new-age view of marriage
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Swa Diamonds onboards Preity G Zinta as brand ambassador
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TOP STORY

Inside India’s Halloween boom: Why brands are betting on the spooky season

Fuelled by Gen Z’s pop culture love and Instagram aesthetics, Halloween is becoming a key event on India’s marketing calendar, experts say

What Bill Gates’ cameo in ‘Kyunki 2’ says about India’s rising cultural clout

The real and original thought leader is Piyush Pandey

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