Conceptualized by Leo Burnet, the campaign highlights ReAssure 3.0, a health insurance plan with unlimited sum insured, focusing on coverage without limits
15th September 2025KFC India rolls out its first chana-based burger aimed at offering a vegetarian protein option on its menu
15th September 2025The Advertising Club has announced its Managing Committee for 2025–2026, with Dheeraj Sinha, CEO – FCB India & South Asia, elected President at its 71st AGM in Mumbai
15th September 2025In the TVC, Varun and Jacqueline are stuck in a winter cabin, with Lux Cozi HEATEK as the heat source, shown in a fun chase where she tries to warm up
15th September 2025He steps into the role after leading business operations, with prior stints at CEAT, Reliance Jio, and Infosys
15th September 2025The campaign urges creators to elevate craft, with FX30 offering an entry point to cinematic excellence minus high costs
15th September 2025Formerly Group Head of Business Ops, Easwaran boosted efficiency and drove key outcomes across Protean’s portfolios, including major RFP mandates
15th September 2025Titled 'Spotify gets you', the campaign comprises three advertisements that use light humour to explore the idea that Spotify can sometimes understand you better than you partner
15th September 2025He will be responsible for leading the company’s marketing and branding efforts. Guptaa will also continue to oversee the Digital & Technology function until a new appointment is made
15th September 2025The brand will launch TV, print, digital, and on-ground campaigns with Bharuccha, promoting natural, safe, and effective beauty solutions
15th September 2025Dove, Clinic Plus, Lifebuoy, Kissan, Knorr, Horlicks, Boost, Bru, and Lakme 9 to 5 Compact see price cuts, making daily essentials more affordable
15th September 2025Molten Beauty follows a skin-first philosophy, with vegan, cruelty-free products powered by hyaluronic acid, niacinamide, and peptides
15th September 2025IMPACT speaks with Manoj Dobhal, CEO & Executive Director, and Sukhpreet Singh, CRO, on launching VZY and redefining family viewing
15th September 2025Scaling digital-first brands from 1k to 1m customers requires full-funnel acquisition, retail media, and always-on strategies. Read to know more
15th September 2025Through this collaboration, Lakmē aims to directly engage with Gen Z
15th September 2025Through this partnership, boAt and KR$NA will engage youth via music, culture, and tech with exclusive content, digital experiences, and activations
12th September 2025Boldfit partners with Sania Mirza to design tennis rackets and pickleball paddles, aiming to grow racket sports in India with athlete-driven insights
12th September 2025Service expands beyond Bengaluru and Delhi as e-commerce major steps into quick-commerce space in Mumbai
12th September 2025Soframycin’s #BhaktiAapkiCareHamari campaign reached 1.9M+ and delivered 25,000+ care samples, blending devotion with everyday care
12th September 2025The campaign highlights Flipkart as a trusted platform for iPhone buyers using multi-channel activations and cultural insights to engage consumers
12th September 2025Conceptualised by Dot Media, NSFW is built around the concept of Main Character Energy, focusing on presence, desirability, and confidence
12th September 2025For its debut, Instamart Quick India Movement draws on Ajay Devgn’s iconic film entry, with the brand film paying homage and marking a full-circle moment
12th September 2025The new TVC, conceptualised by Lowe Lintas, highlights the choice between its paint quality and assurance warranty
12th September 2025The partnership gives the brand a platform to connect with millions of cricket fans across India and Asia
12th September 2025The survey covering 3,500+ respondents across 33 cities shows 97% Indians watch short videos daily, 92% prefer Reels ahead of TV & YouTube
12th September 2025The campaign features actress and wellness advocate Shilpa Shetty, along with her sister Shamita Shetty.
11th September 2025Conceptualised by Lowe Lintas, the film shows a child’s crayon doodles blamed on the dog, turning tense moments light-hearted
11th September 2025The brands include Wonder Cement, Spinny, Hero MotoCorp, Beyond Developments, Haier, Vimal Elaichi, Ozone Locks, Hero FinCorp, Havells & Groww
11th September 2025Through this initiative, parents can create personalised storybooks with their child’s name, photo, and role, fostering bonds
11th September 2025The new plan includes access to Gemini 2.5 Pro, additional AI tools, and increased cloud storage, with pricing aimed at a broader user base
11th September 2025The campaign spotlights the common half bath’ issue with ordinary heaters, showing how Kenstar ensures every bath is complete and comfortable
11th September 2025The campaign’s two films capture everyday bonds - a husband’s surprise and a sister’s gesture by the act of gifting a saree
11th September 2025The film highlights fan engagement and the cultural significance of the India jersey as the ICC Women’s Cricket World Cup 2025 approaches
11th September 2025Positioned as more than footwear, Flite inspires resilience and ambition while blending comfort, durability, and contemporary style
11th September 2025Guha returns to Grey from Leo Burnett, while Kukreja has 14 years of experience at agencies such as DDB, .Monks, and Ogilvy
11th September 2025A global campaign highlighting how everyday users, including voices from India, are transforming their lives through blockchain
11th September 2025The Digital Advertising Council has appointed Shantanu Sirohi, CEO of Interactive Avenues, as its new Chairperson
11th September 2025WPP has granted a conditional share award to Chief Executive Officer Cindy Rose under its 2022 Executive Performance Share Plan
11th September 2025Birla Tyres has announced its association as the Official Tyre Partner of the DP World Asia Cup 2025. To mark the partnership, the company has launched a new campaign titled ‘Rolling with Champions’
11th September 2025The travel gear brand explores unscripted comedy formats with Samay Raina and The Mid-Size Improv Show to connect with young audiences
11th September 2025Denim brand ‘Killer’, part of Kewal Kiran Clothing Ltd, has launched its new campaign ‘I Wear India, I Wear Killer’ to mark its association with the Asia Cup 2025 as an official partner
11th September 2025Directed by Vasan Bala and conceptualised by Leo Burnett, the films use humor and action to depict everyday driving challenges while positioning ACKO as a partner for car owners
10th September 2025In his new role, Iyer will lead Quaker and Whitespace Innovations across PepsiCo’s foods portfolio
10th September 2025Bhardwaj has over 15 years of experience in the marketing and advertising sector. Her previous roles include positions at Publicis Groupe, Maxus, Carat, and Dentsu Media
10th September 2025The film captures Kareena Kapoor in a post-vacation moment, using Pour Home’s air freshener to highlight the idea of everyday freshness as accessible luxury
10th September 2025The film featuring the actor captures fear, courage, and triumph while celebrating Mountain Dew’s new offering
10th September 2025Balaji Thiagarajan has over 25 years of experience across various companies, including Google, Microsoft, Yahoo, and Uber
10th September 2025Conceptualised by McCann Worldgroup India, the film reimagines walls as dynamic canvases, transforming them from static backdrops to expressive forms
10th September 2025The collaboration will deliver innovative performance gear and fanwear ahead of Audi’s 2026 Formula 1 debut, uniting the Three Stripes and Four Rings on motorsport’s biggest stage
10th September 2025Presented by OPPO and co-presented by Kohler and Kalyan Jewellers, Two Much with Kajol and Twinkle features Kajol and Twinkle Khanna as co-hosts for the first time
10th September 2025Complan’s signature audio cue plays when added to Zepto carts, aiming to strengthen recall and recognition in app-based, convenience-driven shopping
10th September 2025The ‘Will To Win’ campaign features stars from each World Cup team, including Mandhana, Perry, Sciver-Brunt, Athapaththu, Kapp, Joty, Kerr, Muneeba, and Kaur
10th September 2025Prior to this, Agarwal was with Chaayos for over 11 years, where he last held the position of Assistant Director of Business Development
10th September 2025Sidheshwar Sharma, GM – Brand Marketing, CVBU, Tata Motors, pens a piece on why Indian aviation needs to pivot from fare wars to marketing-led strategies for growth
10th September 2025Conceptualised by Wondrlab, the film showcases Durga Pujo, Dussehra, Navratri, and Diwali, uniting traditions and communities
10th September 2025He will oversee the business during the transition to ensure stability and continuity as the company finalises its succession plan
10th September 2025Coolberg Jugaaro Lemon Ginger will be sold in 3500+ GT stores, 50 MT outlets, 800+ HoReCa spots, and on Blinkit, Zepto, and Swiggy
09th September 2025The campaign by ZeroFifty Mediaworks flips dating norms, spotlighting women’s empowerment in shaping their romantic choices and experiences
09th September 2025The app set to launch on Sept 11, is intended to be part of the company’s broader digital strategy, reflecting changing patterns in content consumption
09th September 2025The agency appoints Łukasz Borek, with 17+ years in media and tech, as CEO of Opportune Europe and Chief Influencer & AdTech Officer in Poland
09th September 2025In his new role, Ghuraiya will oversee marketing functions across all business lines within Antara Senior Care and Max India Limited
09th September 2025The Body Shop celebrates Diwali with its special Marigold Bodycare range and vibrant Changemaking Gifts under Spark A Change 3.0
09th September 2025Himalayan has teamed with Himalayan clay artists for limited-edition packs and a film that highlights their stories and celebrates mountain artistry
09th September 2025According to the findings, 89% of Indian respondents reported feeling happy and optimistic about their lives
09th September 2025Abhijit Abhyankar to lead customer experience, sales, and lifestyle growth for Cathay across South Asia, Middle East, and Africa from Mumbai base
09th September 2025KIT Global partners with Telegram Ads to give Indian brands direct access to platform tools, insights, and localized campaign support
09th September 2025Actor Raghav Juyal’s association with AD will be highlighted through a campaign across digital platforms, retail outlets, and online marketplaces
09th September 2025Saif Ali Khan will represent Thermocool’s portfolio of cooling products. The partnership is expected to be reflected in upcoming consumer promotions, digital campaigns, and select brand activations
09th September 2025In this role, Deasy will oversee the development and scaling of Confluent’s data streaming platform. Prior to this, he was CTO at Benchling, where he led the company’s global product teams
09th September 2025The handwashing awareness campaign, supported by Savlon, will cover 100+ schools across NCR, engaging 40,000 students through expert talks, interactive sessions, and hygiene kit distribution
08th September 2025Orient Electric’s festive campaign spans digital, outdoor, and OTT as Rise & Fall’s Lighting Partner, boosting recall through strong content association
08th September 2025The new VZY series, spanning 32” HD to 55” 4K UHD QLED models, combines Dish TV’s DTH expertise with streaming features on Google TV
08th September 2025The series will feature conversations with changemakers on identity and ambition, opening with Suta’s story of heritage, artisans, and modern innovation
08th September 2025With 14+ years of experience across IT, AI-driven marketing, and entrepreneurship, Madhu Kiran Ganti will lead Performance Marketing and end-to-end marketing for EBG Group
08th September 2025Chitale will replace Acting CEO Vikram Kasbekar, who will step down but continue as Executive Director and CTO on Hero MotoCorp’s Board
08th September 2025A year-long mandate will amplify Madhya Pradesh’s cultural and tourism potential through innovative influencer-led campaigns
08th September 2025The music drives love story between Ayoshi Talukdar and Subhrojit Saha, unfolding from Shoshthi to Doshomi with Pujo’s iconic rituals and colours
08th September 2025The brand will gain strong on-ground presence and visibility at Asia Cup 2025, with branding collaterals placed at key touchpoints across stadiums
08th September 2025As viewers embrace serialised stories, can brands use episodic content to build lasting engagement beyond traditional campaigns? IMPACT explores
08th September 2025The scene turns into a performance with Reshammiya’s new track, mixing high notes and quirky lyrics to spotlight KFC’s 9 piece bucket for Rs 299
08th September 2025Divya Radhakrishnan shares her first impressions of Arun Nanda, his legendary status and principles that left the deepest mark
06th September 2025Dhunji S Wadia remembers Arun Nanda’s passion for horses, and how was resourceful and always ready to help
06th September 2025The campaign features students saluting their teachers in unison, turning gratitude into a collective gesture of respect on Teachers’ Day.
05th September 2025Yakult Danone India’s new TVC with Taapsee Pannu highlights gut health as the key to better nutrient absorption and overall wellbeing
05th September 2025The ad film is also supported by static creatives, GIFs, influencer tie-ups, and meme marketing across Meta, digital platforms, and Kerala’s creators
05th September 2025Devika Bulchandani is appointed COO of WPP, Laurent Ezekiel as Global CEO of Ogilvy Group, and Floriane Tripolino as CEO of WPP Open X
05th September 2025The new role is part of the company’s efforts to expand its global marketing operations amid increasing competition in the generative AI sector
05th September 2025The campaign lets homeowners share details and inspirations, showing how Lohono villas create belonging and lasting memories
05th September 2025The campaign drives awareness of YES NRI offerings with digital visibility, product-led communication, festive connect, storytelling, and customer touchpoints
05th September 2025Tyaani Jewellery by Karan Johar has launched a new campaign, Forces of Tyaani, featuring actor Jim Sarbh as the face of its latest push into the men’s jewellery segment
05th September 2025With more than two decades of experience, she has worked with organisations like Adobe, Lyft, Meta, Spotify, Gilt Groupe, and more
05th September 2025In conversation with IMPACT, Gulshan Verma, Director, Amazon Ads, talks about the premiere of Rise and Fall on MX Player and how Amazon continues to stay ahead in the advertising landscape
05th September 2025Levi’s® and Alia share a vision to mirror how a new generation dresses while evolving the brand beyond classic fits
05th September 2025Google India has released a new festive film for Onam, conceptualised by the agency Talented, directed by Devika Mahajan, and produced by Happy Crew Films
05th September 2025The agreements were unveiled at IFA Berlin, where executives from both clubs joined Haier to reveal its updated brand strategy
05th September 2025The film focuses on everyday moments and aims to represent women as they are – without filters or exaggerated portrayals
04th September 2025KT Professional’s new TVC with Jacqueline Fernandez, ‘My Hair, My KT’, brings salon-quality haircare home, reaching audiences everywhere with #KTEverywhere
04th September 2025SW Network’s 360° campaign for Motorola Razr 60 Swarovski Edition blends fashion and tech, creating buzz, runway glamour, and exclusive Flipkart launch excitement
04th September 2025Hyundai Centre for Cancer Genomics at IIT Madras pioneers genomic research and personalized paediatric cancer care, backed by social impact initiatives
04th September 2025Along with this association, Flite launches a festive and wedding range, giving consumers options to celebrate every occasion
04th September 2025Elephant’s APAC expansion: Ashwini Deshpande, Co-founder & Director, tells IMPACT Singapore is the region’s steering head
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