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Jasprit Bumrah Reveals an Unfiltered, Playful Side in Sunfeast YiPPee!’s New Campaign
Conceptualised by Ogilvy, the Magic Masala campaign captures Bumrah in a rare off-field moment, anchoring the brand’s ‘Eat Like No One Is Watching’ philosophy
11th February 2026BY TEAM IMPACT
JioStar appoints Bhaskar Ramesh as Head of Entertainment Sales, Digital
He joins from Google, where he most recently served as Director – Omnichannel Businesses
11th February 2026BY TEAM IMPACT
Swiggy Launches AI-Powered ‘Scan a Heart’ Valentine’s Day Campaign
The social-first campaign introduces an in-app AI feature that lets users scan heart-shaped objects to unlock rewards, reflecting evolving Gen Z celebrations of Valentine’s Day
11th February 2026BY TEAM IMPACT
Hershey’s launches Valentine’s campaign centred on public affection in India
The initiative conceptualised by Lowe Lintas, includes a digital film, location-based outdoor advertising, brand collaborations and on-ground activations in Mumbai and Delhi
11th February 2026BY TEAM IMPACT
ACKO Life launches ‘Unmixed’ philosophy focused on pure protection
The campaign also includes two films, ‘Lionish’ and ‘Dogow’, which use hybrid animal characters — a lion-fish and a dog-cow — to question the use of combined insurance-investment products
11th February 2026BY TEAM IMPACT
Yes Madam Launches ‘Beauty With Brains’ In-App Game Featuring Huma Qureshi
The digital campaign introduces a gamified experience that combines skincare awareness with in-app rewards, marking a shift towards engagement-led beauty interactions
11th February 2026BY TEAM IMPACT
Jitender Dabas to join BBDO Group India as CEO
Highly placed sources in the industry have confirmed Jitender Dabas’ appointment as CEO, BBDO Group India
11th February 2026BY TEAM IMPACT
ICICI Lombard Marks 25 Years With Brand Campaign Rooted in Gratitude and Trust
The film unfolds across slice-of-life scenarios, using an origami bird motif to illustrate how ICICI Lombard has supported customers’ journeys over 25 years
11th February 2026BY TEAM IMPACT
Cheil South West Asia Appoints Sungkyoon Kim as President and CEO
Kim previously led Samsung.com and Cheil’s DnA (Data & Analytics) Centre, bringing three decades of experience in marketing, data, CRM and AI transformation
11th February 2026BY TEAM IMPACT
Britannia appoints Puneet Das as CMO, promotes Siddharth Gupta
Das has more than 24 years of experience across Indian and international FMCG markets. He has held senior leadership roles at Marico, PepsiCo India, GSK Consumer Healthcare and Tata Consumer Products
11th February 2026BY TEAM IMPACT
Zee Live launches Bhajan Club ahead of Mahashivratri
Bhajan Club goes live on 12 February 2026, ahead of Mahashivratri on 15 February 2026
10th February 2026BY TEAM IMPACT
IKEA unveils new India brand position: It All Starts at Home
IKEA has announced a new brand position for India titled It All Starts at Home, marking a shift in how the company plans to engage with consumers in the country
10th February 2026BY TEAM IMPACT
Polygon Labs elevates Aishwary Gupta as Global Head of Business
Gupta’s appointment comes as Polygon Labs builds out its Open Money Stack, covering fiat access across 48 US states, enterprise wallets and stablecoin payments
10th February 2026BY TEAM IMPACT
Omnicom to merge Golin and Ketchum in major PR consolidation
It remains unclear which brand name will ultimately be retained and whether the merger will involve job cuts
10th February 2026BY TEAM IMPACT
Reliance Consumer Products acquires Tamil Nadu health foods brand Manna
With this acquisition, Manna joins RCPL’s existing portfolio of food brands, which includes Udhaiyam, Independence and SiL
10th February 2026BY TEAM IMPACT
Saurav Shah joins Libas as CFO to fuel its next phase of growth
Earlier in his career, Saurav gained experience with organisations such as Landmark Group, KPMG, and USPL (WROGN)
10th February 2026BY TEAM IMPACT
Madison Media Strengthens North & East Leadership with Senior Appointments
Vishal Kumar joins as VP – Digital Business, while Ambica Chaudhary and Akanksha Panwar step into Deputy GM roles across integrated media and digital business
10th February 2026BY TEAM IMPACT
Ajay Gupte likely to join dentsu in senior leadership role: Reports
He recently stepped down as President – Client Solutions at WPP Media, where he served in leadership roles across South East Asia and India since 2011, marking 15 years with the company
10th February 2026BY TEAM IMPACT
Sugar Free D’lite launches Valentine’s campaign centring women as decision-makers
According to the company, the campaign draws on established associations between chocolate and sensory experience, while framing indulgence as a conscious choice
10th February 2026BY TEAM IMPACT
Percept Live appoints Nikhil Uniyal and Sonal Shah to senior leadership roles
Percept Live strengthens its leadership team with the appointments of Nikhil Uniyal as Business Head and Sonal Shah as Head – Brand Partnership and Sponsorship Sales
10th February 2026BY TEAM IMPACT
Sunfeast Fantastik! brings back #DumpYourExCess2.0 Valentine’s Day campaign
The campaign will be supported through campus ambassador programmes during Valentine’s Week, college-based activations featuring status bands, and a digital out-of-home installation
10th February 2026BY TEAM IMPACT
Tata Coffee Grand Cold Coffee launches Valentine’s Day workplace film
Conceptualised around everyday workplace interactions, the film captures how small, unplanned coffee moments can spark connection, turning routine office breaks into shared experiences
10th February 2026BY TEAM IMPACT
Offbeet Media Group appoints Abhijeet Rathor as Chief Business Officer
Bringing over two decades of experience across media monetisation, partnerships and revenue leadership, Rathor have held senior roles at Times Group, Star India and Disney India
10th February 2026BY TEAM IMPACT
The Sleep Company Appoints Hemal Jain as Chief Financial Officer
Jain brings over two decades of experience, including leadership stints at Hindustan Unilever and Eternal, and across categories like FMCG, food-tech and high-growth consumer sectors
10th February 2026BY TEAM IMPACT
Coca-Cola India Takes #MaidaanSaaf to ICC Men’s T20 World Cup 2026
As part of the #MaidaanSaaf activation, sustainable beverage cups will also be introduced at select venues during the tournament
09th February 2026BY TEAM IMPACT
Is WPP Planning to Bring Ogilvy, VML and AKQA Under One Umbrella?
If implemented, the move would mark one of the first major strategic decisions under WPP’s new chief executive, Cindy Rose, who assumed the role in September
09th February 2026BY TEAM IMPACT
Religare Broking Brings Vijay Kumar Goel on Board as Managing Director
Earlier, he worked independently as an Executive Coach and Business Growth Consultant, advising financial services organisations and mentoring senior leaders on growth and transformation
09th February 2026BY TEAM IMPACT
Akshay Kumar appoints Exceed Group to oversee brand and business operations
Exceed Group will work alongside the existing team to streamline brand strategy, partnerships and commercial initiatives
09th February 2026BY TEAM IMPACT
Uthara Ganesh Elevated to Head of Public Policy for APAC at Snap Inc
Ganesh’s elevation follows her tenure as Head of Public Policy for India and South Asia, extending her responsibilities to shape Snap Inc.’s APAC policy agenda
09th February 2026BY TEAM IMPACT
JioHotstar Strengthens Product and Engineering Leadership with Senior Tech Appointments
The platform appoints senior leaders across categories drawing talent from Google, Flipkart, Amazon Pay and CRED to strengthen its AI-led streaming and platform capabilities
09th February 2026BY TEAM IMPACT
Netflix elevates Rekha Rane to Director - Films and Series Marketing
Prior to this elevation, Rane served as Head – Brand & Slate Marketing at the company. She has been associated with Netflix for over seven years
09th February 2026BY TEAM IMPACT
KFC Teams Up with Khushi Kapoor and Orry to Launch Its All-New Dunked Range Campaign
Their latest reel, released today, however, offers a glimpse into what a hangout session for the duo really looks like
09th February 2026BY TEAM IMPACT
Kinder Schoko-Bons Crispy Launches ‘Cheer to Win’ Family Contest Ahead of Cricket Season
The nationwide campaign features Indian cricketers Suryakumar Yadav, Mohammed Siraj and Arshdeep Singh, anchoring a family-led cheering contest around shared cricket-viewing moments
09th February 2026BY TEAM IMPACT
Casio India launches ‘Never Just One’ campaign for Vintage AQ-240 series
Developed by Homegrown, the idea of 'Never Just One' mirrors the way younger consumers move across roles, moods and fashion choices
09th February 2026BY TEAM IMPACT
Candyman Sourzzz Brings AI Influencer into Season 3 of ‘Soury Not Sorry’
Season three of ITC’s youth-focused clean roast IP integrates AI-led comedy with the introduction of AI influencer Rysa
09th February 2026BY TEAM IMPACT
Complan signs young cricket sensation, Vaibhav Sooryavanshi as brand ambassador
The campaign is brought to life through an integrated campaign, including a television commercial inspired by Vaibhav Sooryavanshi’s real-life journey
09th February 2026BY TEAM IMPACT
Salty launches ‘Love Ambulance’ Valentine’s Day street campaign in Delhi and Mumbai
The campaign will continue across Delhi and Mumbai through Valentine’s Day, using public spaces to host interactions and reinforce Salty’s focus on culturally relevant, on-ground brand experiences
09th February 2026BY TEAM IMPACT
Myntra Debuts Sneaker Brand Comet with Immersive OOH Campaign in Mumbai
Running along the outer ring of the comet-shaped installation was a clear sign-off, "Comet has landed on Myntra"
06th February 2026BY TEAM IMPACT
Kärcher India Appoints Puneet Sharma as Managing Director of Alfred Kärcher India Network
Sharma brings more than three decades of leadership experience across global industries, having held senior roles at Konecranes & Demag, Kohler Group, Greaves Cotton and Cummins India
06th February 2026BY TEAM IMPACT
Tribes Communications Makes Strategic Investment in Triooh
The investment aims to bring together Tribes’ integrated marketing ecosystem with TRIOOH’s technology-led OOH capabilities to accelerate data-driven, measurable outdoor media solutions
06th February 2026BY TEAM IMPACT
Flipkart Reframes Romance This Valentine’s Week with ‘Choreplay Store’
Conceptualised by Talented and produced by The Little Button Films, this modern romance campaign by Flipkart turns a behavioural science insight into a tangible e-comm experience
06th February 2026BY TEAM IMPACT
Thums Up releases ‘Taste the Thunder’ anthem with Hanumankind and Vishal Dadlani
Thums Up has released a new ‘Taste the Thunder’ anthem featuring Hanumankind and Vishal Dadlani. It centres on the line 'Aaj Kuch Toofani Kartein Hain'
05th February 2026BY TEAM IMPACT
Value 360 Communications appoints Atul Sharma as Chief Executive Officer
Prior to joining Value 360, Atul served as CEO of Ruder Finn India and Middle East, where he oversaw the firm’s expansion across the two regions
05th February 2026BY TEAM IMPACT
Zouk’s ‘Make Space for Love’ Campaign Explores Modern Romance Through a Simple Gesture
Zouk’s film explores how making space for someone can often signal the start of something meaningful
05th February 2026BY TEAM IMPACT
Cheil India Brings Samsung Galaxy F70e 5G to Spotlight with ‘Fame Up’ CGI Film
The campaign speaks to a generation of young creators who hustle but make no headlines, grind yet get no glory, and toil without setting trends.
05th February 2026BY TEAM IMPACT
Senco Gold & Diamonds launches ‘Elements of Love’ Valentine’s campaign
Rolled out nationwide, the campaign uses a visually rich brand film to translate love into elemental emotions through diamond jewellery
05th February 2026BY TEAM IMPACT
Cipla Launches ‘Win Over Weight’ to Reframe Obesity Care Conversation in India
The nationwide awareness campaign seeks to reframe obesity in India as a chronic health condition—calling for earlier diagnosis, informed conversations and science-led care
05th February 2026BY TEAM IMPACT
BigTrunk Communications Appoints Santosh Pawar as Senior Vice President – Business
Pawar brings with him, over a decade of national sales leadership experience from Sun TV, Shemaroo and Zee Entertainment
05th February 2026BY TEAM IMPACT
Publicis expands Working With Cancer programme to support 40 million workers
Publicis Groupe has announced a new phase of its Working With Cancer initiative, following research linking supportive employment with improved quality of life for people living with cancer
05th February 2026BY TEAM IMPACT
Uber appoints Balaji Krishnamurthy as CFO
Krishnamurthy currently serves as Vice President, Strategic Finance. He has been with Uber since 2019 and previously led investor relations between 2020 and 2023
05th February 2026BY TEAM IMPACT
Is Rohit Sharma’s Padma Shri driving renewed brand interest?
Rohit Sharma’s Padma Shri honour coincides with a noticeable surge in brand campaigns. So, is the national honour driving renewed endorsements?
05th February 2026BY Antora Chakraborty
US appeals remedies in Google search antitrust case
Court filings show the appeal follows a 2024 ruling by a federal judge in Washington who found that Google holds a monopoly in online search but didn't impose structural remedies sought by regulators
04th February 2026BY TEAM IMPACT
Universal Music Group Names James Steven as EVP and Chief Communications Officer
Effective January 26, he will be based in New York and report to UMG Chief Administrative Officer Will Tanous
04th February 2026BY TEAM IMPACT
Parle Platina Hide & Seek launches Valentine’s Day campaign with Ananya Panday
As part of the campaign, Parle Platina Hide & Seek is also rolling out a special Valentine’s Day consumer contest, inviting consumers to join the celebration
04th February 2026BY TEAM IMPACT
ASICS Onboards Shivam Dube and Varun Chakravarthy for a New Campaign
The campiagn ‘Move Your Body, Move Your Mind’ strengthens the global sportswear brand's athlete ecosystem, reinforcing its philosophy of holistic performance and mental well-being
04th February 2026BY TEAM IMPACT
Sonata Launches ‘Watch Out for Us’ Campaign Showcasing Ambition in Motion
Watch Out for Us marks Sonata’s next chapter as a brand that moves with the rhythm of young India
04th February 2026BY TEAM IMPACT
Britannia Treat Creme Wafers partners with Naruto for special edition packs
As part of the campaign, consumers can scan a QR code on the packs to access an augmented reality experience
04th February 2026BY TEAM IMPACT
Nataša Stanković Fronts Insight Cosmetics’ New Toxic-Free Beauty Campaign
The campaign underscores the need for clean beauty formulations that protect skin health while delivering visible, high-performance makeup results
04th February 2026BY TEAM IMPACT
ESPN, NBA Reveal 2026 Ruffles NBA All-Star Celebrity Game Rosters
The roster features celebrities from all walks of entertainment and sports, including music, film, TV, Disney, Marvel, MLB, NFL and more
04th February 2026BY TEAM IMPACT
Pankaj Nihalani joins Enormous as Head of Creative, Mumbai
Pankaj has over 16 years of experience in the advertising industry and joins Enormous from Ogilvy, where he most recently served as Executive Creative Director
04th February 2026BY TEAM IMPACT
Apollo Tyres' ‘Har Safar Mein Dum Hai’ Celebrates India’s Cricketing Journey
The new brand film brings together Sachin Tendulkar and current Team India players to reflect on resilience and the pursuit of excellence
04th February 2026BY TEAM IMPACT
UniAcoustic appoints Manasi Bharadwaj as Head – Design and Development
Manasi brings over 18 years of experience in corporate workplace design and design-and-build environments. She has worked with CBRE, JCTPL Design, Team One Architects, and Edifice Consultants
04th February 2026BY TEAM IMPACT
Anupriya Acharya, Kainaz Karmakar Appointed Jury Presidents for Cannes Lions 2026
Acharya will lead the Creative Data jury, while Karmakar will chair the Health and Wellness jury
04th February 2026BY TEAM IMPACT
7UP® launches new 'Beat the Heat' campaign across India
Set in a high-energy, contemporary world, the film captures fast-paced, everyday moments that resonate with youth culture
03rd February 2026BY TEAM IMPACT
Zomato launches ‘Healthy High-Five Challenge’ to kickstart fading motivation
Healthy Score evaluates dishes on protein, complex carbs, fibre, and micronutrients, and not just calories
03rd February 2026BY TEAM IMPACT
PHD bags global media mandate for Mandai Wildlife Group
Omnicom Media agency to lead integrated media strategy across Asia Pacific and Australia from January 2026
03rd February 2026BY TEAM IMPACT
Sociowash Wins D2C Media Mandate for AGEasy
The collaboration is designed to support AGEasy’s revenue growth by leveraging targeted, performance-driven digital media
03rd February 2026BY TEAM IMPACT
JioStar Group appoints Stephan Bugaj as SVP of GenAI Content & Technology
With three decades of experience across Pixar, Genvid and interactive media, Emmy Award winner Bugaj joins JioStar to advance GenAI-led entertainment
03rd February 2026BY TEAM IMPACT
Himalayan, The Natural Mineral Water launches new campaign film ‘Peace in a Bottle’
Conceptualized by 82.5 Communications India, the campaign reflects the brand’s belief that true refreshment goes beyond quenching thirst
03rd February 2026BY TEAM IMPACT
Compass Communications bags communications mandate for Virohan
The partnership aims to strengthen Virohan’s brand presence in healthcare education and to bridge the gap between industry demand and skilled manpower
03rd February 2026BY TEAM IMPACT
ARROW launches online-only womenswear capsule featuring Khushi Kapoor
ARROW has launched an online-exclusive limited edition womenswear capsule, marking its entry into the category. Actor Khushi Kapoor has been announced as the face of the campaign
03rd February 2026BY TEAM IMPACT
FanCode acquires exclusive ISL broadcast rights
Under the agreement, FanCode will provide a digital-first viewing service for ISL matches, with streaming and platform features aimed at online audiences
03rd February 2026BY TEAM IMPACT
Bata India brings Sanjana Sanghi on board for ‘Make Your Way’ campaign
Launched through a digital-first campaign film, the initiative highlights the ballerina silhouette as a comfort-led choice for women navigating everyday life
03rd February 2026BY TEAM IMPACT
Tinder runs culture-led dating activations across India’s North East
Dating app Tinder has rolled out a series of on-ground and digital activations across India’s North East, linking dating conversations to shared interests such as music, sport, food and local culture
02nd February 2026BY TEAM IMPACT
Canara HSBC Life Insurance launches ‘Promises Forever’ ahead of Promise Day 2026
Canara HSBC Life Insurance Company Limited has launched ‘Promises Forever’, a digital film based on a social experiment conducted ahead of Promise Day 2026
02nd February 2026BY TEAM IMPACT
Apple appoints Avtar Ram Singh as Head of International Marketing
Singh has been with Apple for almost seven years. Prior to the elevation, he served as Head of Marketing - Southeast Asia, Content and Services
02nd February 2026BY TEAM IMPACT
Senco Gold & Diamonds launches ‘The Shape of You’, reimagining how jewellery is chosen
Launched through a digital-first campaign film, the initiative uses face-shape analysis to guide women towards more intuitive jewellery choices
02nd February 2026BY TEAM IMPACT
Protean launches the next phase of ‘Apni Kahaani Ka Hero’
The new phase of the campaign shifts focus from digital systems to everyday people, building scale and recall around Protean’s people-first DPI role
02nd February 2026BY TEAM IMPACT
Cadbury Dairy Milk Silk returns with ‘Say It With Silk’ Valentine’s campaign for 2026
Launched by Mondelez India, the campaign is led by a new digital film that examines how artificial intelligence is influencing modern expressions of affection
02nd February 2026BY TEAM IMPACT
Zee appoints Sandeep Mehrotra as COO – Advertisement Revenue
In his new role, Sandeep will oversee the company’s advertisement revenue strategy, with a focus on leveraging convergence between its linear and digital businesses
02nd February 2026BY TEAM IMPACT
Jopa Malantic elevated to Global Brand VP for Sunsilk and TRESemmé at Unilever
Malantic has been associated with Unilever for over 14 years and brings more than two decades of experience across global FMCG brands
30th January 2026BY TEAM IMPACT
Branch International Names Sricheta Das as Head of Marketing for India
In this role, Das will be responsible for driving Branch India’s overall marketing strategy with a strong focus on customer acquisition and retention.
30th January 2026BY TEAM IMPACT
ixigo Trains renews Rohit Sharma as brand ambassador for second year
The partnership continues to strengthen ixigo Trains’ connect with India’s rail travellers, reinforcing trust, reliability and innovation in train travel
30th January 2026BY TEAM IMPACT
Sony India rolls out wildlife-centric brand campaign ‘Think Wildlife, Think Sony’
Through this campaign, Sony invites enthusiasts to explore wildlife photography and filmmaking through Sony’s digital imaging ecosystem
30th January 2026BY TEAM IMPACT
Jeet Kumar Takes Charge as Director – Category Management at Myntra
In his new position, Kumar will be responsible for shaping category strategy, enhancing brand partnerships and driving growth across key segments on the marketplace.
30th January 2026BY TEAM IMPACT
Concept Public Relations Named Media & Communications Partner for NSE
The collaboration aims to ensure a cohesive communication approach that effectively reaches investors and reinforces confidence in the market
30th January 2026BY TEAM IMPACT
Britannia Treat Croissant Celebrates National Croissant Day as Croissant’s Birthday
Britannia Treat Croissant marked National Croissant Day by celebrating it as Croissant’s Birthday through a street-level public activation featuring music, crowds and a life-sized croissant cut-out
30th January 2026BY TEAM IMPACT
Malaika Arora stars in Invogue’s new campaign
The shapewear brand’s Instagram-first film uses humour and cinematic storytelling to spotlight fit, compression and self-assurance
30th January 2026BY TEAM IMPACT
BharatPe launches ‘Super Over’ campaign with Rohit Sharma ahead of ICC Men’s T20 World Cup
As part of the initiative, BharatPe has released a high-energy brand film that blends match-day pressure with familiar payment situations from daily life
30th January 2026BY TEAM IMPACT
Škoda Auto India and BBH India unveil ‘You Never Drive Alone’
The new campaign marks the rollout of Škoda’s new brand-wide service programme, Škoda Super Care focused on long-term ownership assurance
30th January 2026BY TEAM IMPACT
PHD appoints Pratik Dawda as Associate Vice President
Dawda joins the agency after nearly a decade at Wavemaker, bringing strong experience in data and audience-led marketing
30th January 2026BY TEAM IMPACT
Sam Balsara to retire from Blue Star board
Blue Star has announced that Sam Balsara will retire as an Independent Director from its board on January 31, 2026, after completing two consecutive terms
29th January 2026BY TEAM IMPACT
Wondrlab Network appoints Ishaan Balvani as Creative Lead – Digital
In his new role, Balvani will lead digital creative work across the network, focusing on culture-led storytelling, brand relevance and integrated digital solutions
29th January 2026BY TEAM IMPACT
Godrej Backs Handloom Revival with ‘Tested for Handlooms’ Washing Machine Initiative
The campaign combines AI-powered appliance testing with multi-city outdoor and digital outreach to encourage everyday use of Indian handloom fabrics
29th January 2026BY TEAM IMPACT
OPPO India Launches ‘Hat-trick Ki Tayyari’ Campaign
Featuring Tilak Varma and Arshdeep Singh, this digital-first cricket content series aligns Reno15 promotion with World Cup and IPL season fan engagement
29th January 2026BY TEAM IMPACT
Oben Electric’s #SaluteAtSignal Initiative Honours Bengaluru Traffic Police
Commuters across key city junctions participated in coordinated red-signal tributes recognising frontline traffic officers during Road Safety month
29th January 2026BY TEAM IMPACT
ZOFF Foods Appoints Harpreet Singh as Head of Supply to Strengthen Operations
Harpreet Singh to lead supply planning, logistics and digitisation across B2B, D2C, retail and export channels
29th January 2026BY TEAM IMPACT
Airtel to offer free Adobe Express Premium to 360 million customers
Under the arrangement, Airtel customers will be able to access Adobe Express Premium, which is typically priced at around ₹4,000 annually, through the Airtel Thanks App
29th January 2026BY TEAM IMPACT
AYUSHEXCIL and Zepto sign MoU to enable online access to Ayush products
The MoU was signed in the presence of Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush. It was executed by Shri Anurag Sharma, Chairman, AYUSHEXCIL, and Shri Kaivalya Vohra, Co-Founder, Zepto
29th January 2026BY TEAM IMPACT
Kotak Mutual Fund Launches ‘Vote for Long-Term Growth’ Campaign for Kotak Flexicap Fund
Campaign draws a parallel between voting choices and long-term investment decisions during the election season
28th January 2026BY TEAM IMPACT
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