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Senior TV journalist Sumit Awasthi resigns from NDTV
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
21st November 2025BY TEAM IMPACT
District by Zomato to host India’s largest Christmas Carnival, Hamleys Wonderland 2025
Presented by HSBC India, the 11-day festival returns to Jio World Garden, produced and ticketed by District by Zomato
21st November 2025BY TEAM IMPACT
Navi UPI integrates with ONDC to enable seamless Metro QR ticketing across major cities
Integration allows commuters in Delhi, Mumbai and Bengaluru to buy Metro QR tickets directly on Navi, with more cities to follow
21st November 2025BY TEAM IMPACT
EcoMedia Solutions launches with EMS, a tech-led platform for sustainable media and events
India’s first integrated sustainability company debuts a patent-filed system to measure and manage environmental performance across media and event ecosystems
21st November 2025BY TEAM IMPACT
Britannia Milk Bikis and Talented Relaunch Adengappa Kadhaigal 2.0
Britannia Milk Bikis and creative agency Talented have relaunched Adengappa Kadhaigal 2.0, a Gen-AI-based storytelling platform to support parent–child interaction
21st November 2025BY TEAM IMPACT
Pepsodent launches ‘Cavity Fighters’ on Roblox to promote oral hygiene through play
The initiative introduces an immersive digital format to explain oral hygiene to young users
21st November 2025BY TEAM IMPACT
Admatazz partners with BrandMusiq to bring sonic branding to everyday digital content
Through this tie-up, Admatazz integrates BrandMusiq’s sonic expertise, enabling brands to replace stock tracks with unique, daily-use MOGOs®
21st November 2025BY TEAM IMPACT
Sunfeast YiPPee! and Neeraj Madhav drop Kerala rap anthem celebrating snack culture
The song opens with a tired boy revived by a bowl of YiPPee! noodles, lifting his energy as he joins his mom in the rap and dance
21st November 2025BY TEAM IMPACT
MuscleBlaze unveils ‘India’s Strongest Unknowns’ to spotlight untold athlete stories
Created by Tonic Worldwide, the series captures hurdler Tejas Shirse’s struggles, sacrifices, and record-breaking journey
21st November 2025BY TEAM IMPACT
Smartivity’s new film highlights how screens are dimming children’s curiosity
The film shows kids asking questions, parents distracted, and curiosity fading, pushing children toward passive screen content
21st November 2025BY TEAM IMPACT
Tata Play urges India to get truly social this World Television Day
The campaign highlights TV as a medium that brings families together, fosters shared moments, and sparks genuine connection
21st November 2025BY TEAM IMPACT
After 12 Years at Meta, Yann LeCun Announces Departure
The Chief AI Scientist is starting a company to push forward his Advanced Machine Intelligence vision, backed in part by Meta
21st November 2025BY TEAM IMPACT
My First Encounter with Neil French: Sagar Mahabaleshwarkar
Written as a tribute to the late Neil French, this piece captures Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, recalling the encounter that shaped his creative confidence
21st November 2025BY TEAM IMPACT
Exclusive: Times TV Network Announces Ashish Sehgal as CEO and Chief Growth Officer
Prior to this, Ashish Sehgal held key leadership roles across Zee, Star and Buena Vista, bringing over three decades of experience to his new mandate at Times TV Network
20th November 2025BY TEAM IMPACT
Freedom Oil’s new campaign urges consumers to flip the pack for quantity check
Rahul Dravid leads the campaign, emphasising the importance of checking the quantity stated on the pack before buying
20th November 2025BY TEAM IMPACT
Libas returns with ‘Saj Dhaj Ke’ Season 2 to celebrate India’s wedding season
The campaign celebrates India’s wedding-season joy, style, and cultural richness through curated festive collections and immersive in-store and digital experiences
20th November 2025BY TEAM IMPACT
DP World signs Abhishek Sharma as brand ambassador
Sharma will represent DP World in a long-term partnership, spanning brand and stakeholder initiatives, media appearances, and digital storytelling
20th November 2025BY TEAM IMPACT
VIDEO INTERVIEW: Why Plum Believes ‘We Have Chemistry’ Is More Than Just a Tagline
Shankar Prasad, CEO, Plum on how meticulous formulations, sensory innovation, and a deeply loyal community are helping the brand craft its own rhythm in a crowded skincare market
20th November 2025BY Pritha Pahari
Tushar Shah to Leave Sony Pictures Networks India After 16 Years
Shah has more than three decades of experience across revenue, marketing and business roles in print, telecom and media
20th November 2025BY TEAM IMPACT
Almas Khan Appointed Head of Marketing & CSR at Dun & Bradstreet India
Khan has more than 20 years of experience in marketing and digital transformation across companies like CRIF, ICICI Bank, Western Union and more
20th November 2025BY TEAM IMPACT
Medanta rolls out campaign to normalise prostate health conversations among Indian men
The campaign urges men to speak up about symptoms and seek timely consultation for early detection and better outcomes
20th November 2025BY TEAM IMPACT
NiviCap onboards Justin Langer as brand ambassador boosting India–Australia education
NiviCap links India and Australia’s education systems with a platform offering loans, application help, forex support and more
20th November 2025BY TEAM IMPACT
Pulp Strategy unveils GEO Benchmark Index 2025 on how AI assistants shape brand visibility
A first-of-its-kind study uses 408,000 AI prompt simulations and 70 enterprise audits to reveal why most brands remain invisible or misrepresented inside AI search
20th November 2025BY TEAM IMPACT
Ashish Sehgal Likely to Lead Times TV Network as CEO
Sehgal’s expected move comes at a crucial time for Times TV Network, signaling renewed stability, sharper growth plans, and a strategic leadership reboot for the broadcaster.
20th November 2025BY TEAM IMPACT
Only 11 Brands Clear 3% Recall in India’s ₹20,000-Crore Digital Video Ad Market
R K SWAMY study shows massive digital video consumption but extremely low brand memory, raising concerns over the effectiveness of video ad spends
19th November 2025BY TEAM IMPACT
Razorpay launches ‘Get Paid, Not Played’ campaign to spotlight cross-border payment gaps
The campaign highlights the hidden fees, delays, and compliance hurdles slowing India’s growing base of global-first businesses and freelancers
19th November 2025BY TEAM IMPACT
Pee Safe’s campaign drives toilet hygiene awareness on ground
Central to the campaign is the habit-forming tongue twister “Spray. Sit. Flush. Spray” to sanitise toilet seats before and after use
19th November 2025BY TEAM IMPACT
JKC Sports launches with long-term vision to boost India’s sporting future
Founded by Dr. Raghavpat and Madhav Singhania, the investment will support the goal of hosting the 2036 Olympics
19th November 2025BY TEAM IMPACT
IGP and Tim Hortons partner for a thoughtful International Men’s Day celebration
The collaboration brings small yet meaningful gestures to the forefront, marking Men’s Day with personalised appreciation across Tim Hortons stores
19th November 2025BY TEAM IMPACT
Soumyadip Chatterjee joins Newton School of Technology as Director of Marketing
Prior to this, Chattarjee has led marketing efforts for Oasis Fertility, Snapdeal, and led Content & Strategy for Buzzinga Digital
19th November 2025BY TEAM IMPACT
Bisleri launches #DrinkItUp 2.0 with Deepika Padukone, spotlighting new-age hydration
The refreshed campaign blends music, style and youth culture as Bisleri positions hydration as a lifestyle expression for Gen Z
19th November 2025BY TEAM IMPACT
VML appoints Rakesh Chawla as CEO of Enterprise Solutions Hub in India
The appointment strengthens VML’s global tech delivery ambitions, with the ES Hub focused on engineering excellence, emerging tech and accelerated client outcomes
19th November 2025BY TEAM IMPACT
MediBuddy launches #PowerUpGuys on International Men's Day
The campaign uses retro gaming visuals to highlight how men often overlook mental and physical health, calling for self-care to be treated as a form of strength
19th November 2025BY TEAM IMPACT
Supraja Srinivasan appointed VP and Head of Corp Comm at Publicis Groupe South Asia
She previously worked at BookMyShow, where she led PR and corporate communications for India, Southeast Asia and the UAE for seven years
19th November 2025BY TEAM IMPACT
SNITCH urges people to ‘Just Say It’ in Men’s Day campaign on unspoken compliments
The film shows a young man in SNITCH apparel, catching silent admiration everywhere, yet compliments remain unspoken
19th November 2025BY TEAM IMPACT
Wonderla Chennai debuts bold ‘Majaa Calling’ campaign steeped in Kollywood culture
Conceptualised by OPN Advertising and Kadhai Films, the film delivers Kollywood-style truth that everything waits when Majaa calls
19th November 2025BY TEAM IMPACT
AMIRI named official formalwear partner for FC Barcelona’s men’s and women’s teams
The luxury fashion house will design custom seasonal formalwear for FC Barcelona, drawing on the club’s historic blaugrana colours across player and leadership wardrobes
18th November 2025BY TEAM IMPACT
Godrej pushes digital mindfulness with new ‘Accidental Invitation’ campaign
This edition expands home safety beyond locks, highlighting digital mindfulness and how oversharing on social media can become an “accidental invitation” to risks
18th November 2025BY TEAM IMPACT
Pronamel by Sensodyne debuts in India with focus on long-term enamel protection
It has launched a multi-platform awareness campaign to bridge the knowledge gap and promote healthier oral care habits in India
18th November 2025BY TEAM IMPACT
OPPO India launches ‘Make Your Moment’ campaign with the new Find X9 Series
Brand film captures real-life moments to mark the debut of OPPO’s new flagship Find X9 devices
18th November 2025BY TEAM IMPACT
Visa appoints Gaurav Ramdev as Head of Marketing, India and South Asia
Prior to this, Ramdev worked with Protean eGov Technologies as Chief Growth and Marketing Officer
18th November 2025BY TEAM IMPACT
Jindal Foundation launches ‘HER Kadam’, unifying its women-centric initiatives nationwide
The brand film shows women driving community change, using field visuals to portray resilience, skills, and ambition
18th November 2025BY TEAM IMPACT
Kapil Budukh joins Tribhovandas Bhimji Zaveri as Head of Marketing
Prior to this Budukh worked at Croma for more than 15 years, most recently as Vice President & Head of Marketing.
18th November 2025BY TEAM IMPACT
Shell Advance partners with Royal Enfield Motoverse 2025 as official lubricants partner
The partnership will create immersive experiences that help women riders gain the skills and confidence to maintain motorcycles and ride independently
18th November 2025BY TEAM IMPACT
Ting reimagines WiseLife’s brand identity after Shark Tank spotlight
Agency refreshes the yoga brand’s visual and digital system, incorporating feedback from the Sharks to build a clearer, more consistent identity
18th November 2025BY TEAM IMPACT
Adani Group unveils latest campaign ‘Aapke Safar Ke Humsafar’
The new film showcases how Adani Airports weave human connection into travel, marking one of the last projects guided by the late Piyush Pandey
18th November 2025BY TEAM IMPACT
YouTube expands AI capabilities, partners with IICT and AIIMS for digital learning
New Oxford Economics report values YouTube’s contribution at ₹16,000 crore to India’s GDP, as the platform announces AI tools and partnerships with IICT and AIIMS
18th November 2025BY TEAM IMPACT
I&B Ministry approves 26% hike in government print advertisement rates
Black & White ad rates for large dailies rise from Rs 47.40 to Rs 59.68 per sq cm, with added premiums for colour ads and preferred, high-visibility positions
18th November 2025BY TEAM IMPACT
YiPPee! launches ‘ActiLearn’ interactive workbook on plastic waste management
The initiative forms part of YiPPee! Better World’s efforts to promote awareness of plastic waste management among schoolchildren
18th November 2025BY TEAM IMPACT
WhatsApp Showcases Power of Voice Notes in New Rural India Film ‘Baatan Hi Baatan Mein’
Targeted at semi-rural and rural audiences, the film will run across single-screen theatres in Madhya Pradesh and will travel to over 240 villages and hamlets through mobile cinema screenings.
18th November 2025BY TEAM IMPACT
Amazon launches shoppable gaming experience on Roblox
US players can now buy real Amazon holiday gifts in Roblox via Amazon Anywhere, the first real-world e-commerce shop on the platform
17th November 2025BY TEAM IMPACT
Avvatar partners with Janhvi Kapoor for new digital push on its chocolate protein bar
The campaign uses a candid, relatable narrative to strengthen Avvatar’s play in India’s growing protein-snacking segment
17th November 2025BY TEAM IMPACT
South Indian Bank launches SIB HER Account tailored specifically for women
The new account bundles financial, lifestyle and protection features, offering women customers differentiated benefits across banking, insurance and loans
17th November 2025BY TEAM IMPACT
Bhavna Verma appointed VP - Strategy and M&A at Schneider Electric
Schneider Electric has appointed Ms. Bhavna Verma as VP – Strategy and M&A for the Greater India Zone. She succeeds Ms. Damini Chaudhari, who recently moved to the position of VP – Services
17th November 2025BY TEAM IMPACT
Delhi High Court gives CCI two weeks to respond to Madison’s plea
Madison is contesting the CCI’s inquiry into alleged collaboration in the ad sector, the next hearing will take place on December 8
17th November 2025BY TEAM IMPACT
Nupur Sarda Joins Forest Essentials as Head of Retail Marketing
Nupur Sarda has joined Forest Essentials as Head of Retail Marketing after completing eight years at VAHDAM® India
17th November 2025BY TEAM IMPACT
Fenesta windows highlight everyday dust drama amid wedding prep
Conceptualised by Titus Upputuru, the ad shows a wedding meeting disrupted by dust, ending with the line: “Switch to Fenesta Windows and Doors”
17th November 2025BY TEAM IMPACT
Tiles choose MYK LATICRETE in witty digital election campaign
The campaign shows tiles like vitrified, ceramic & glass mosaic “voting” for MYK LATICRETE, using election-style news to highlight reliability
17th November 2025BY TEAM IMPACT
Dove and Reebok Launch ‘Reborn Stronger’ Collaboration
The initiative brings together Dove’s positioning around care and Reebok’s long-standing association with strength and everyday resilience
17th November 2025BY TEAM IMPACT
Publicis Media launches Spark Foundry India, appoints Niti Kumar as CEO
Publicis Media India has launched Spark Foundry India to expand its media portfolio, appointing former Chief Growth Officer Niti Kumar as the new agency’s Chief Executive Officer
17th November 2025BY TEAM IMPACT
Little’s launches 1001-song Children’s Day album for kids
Piramal Consumer Healthcare (PCH) has released a 1001-song music album for its baby-care brand Little’s® in association with Punt Creative and Suno
14th November 2025BY TEAM IMPACT
Arpan Launches Child Safety Week 2025 with Vidya Balan
The 2025 theme, #POCSOPakadLega, aims to highlight accountability under the Protection of Children from Sexual Offences (POCSO) Act and address offender behaviour
14th November 2025BY TEAM IMPACT
Parle 20-20 Cookies Partners with ChildSafe Foundation for Children’s Day Activities
Parle Products marked Children’s Day with ChildSafe Foundation, hosting activities and distributing hampers as part of its 'Cookies Bole Toh… Parle 20-20' campaign
14th November 2025BY TEAM IMPACT
Duolingo English Test launches 360° campaign spotlighting student journeys across India
Conceptualised and produced by Kulfi Collective, the campaign presents the experiences of three students preparing for overseas education
14th November 2025BY TEAM IMPACT
Children’s Day campaign by Volkswagen India reflects on early love for cars
The brand revisits childhood memories through a manifesto-led campaign by 22feet Tribal Worldwide, supported by radio and digital extensions across major cities
14th November 2025BY TEAM IMPACT
Anita Kotwani Quits her role as Chief Client Officer, dentsu South Asia
Kotwani joined dentsu in 2020 as Carat India CEO, later becoming CEO Media South Asia in 2023, driving integrated, digital-first media strategies across agencies
14th November 2025BY RUHAIL AMIN
Jose Leon moves on from dentsu
After two years at dentsu, Jose Leon takes on new mandate at confidential AI-led consultancy
14th November 2025BY TEAM IMPACT
redBus launches Marathi campaign celebrating Maharashtra’s travel spirit
The ad film features relatable characters like Shinde Kaku and Aaba, humorously showing how redBus is the go-to travel app for every Maharashtrian
13th November 2025BY TEAM IMPACT
MediBuddy launches ‘Gold Rush Offer’ to make quality healthcare more affordable
The limited-time plan offers three months of unlimited online doctor consultations for ₹1,499, aimed at increasing accessibility to expert medical care
13th November 2025BY TEAM IMPACT
Crocs and Himesh Reshammiya Collaborate for ‘Your Crocs, Your Rizz’ Campaign
Conceptualised by Kulfi Collective, the campaign connects Crocs and Himesh Reshammiya with Gen Z’s culture of authenticity, self-expression, and everyday confidence
13th November 2025BY TEAM IMPACT
Akasa Air launches first-ever Children’s Day special meal under Café Akasa
Available through November, the festive meal celebrates the spirit of childhood with playful flavours and imaginative presentation
13th November 2025BY TEAM IMPACT
Ledure signs Ranbir Kapoor as brand ambassador
Ledure’s partnership with Ranbir Kapoor underscores its ambition to widen its national reach and drive expansion into emerging categories
13th November 2025BY TEAM IMPACT
Meezaan Jafri fronts Kora by NM’s ‘Crafted in Confidence’ campaign
The campaign draws from Jafri’s sharp style, offering a full wedding wardrobe from pastel kurtas to regal sherwanis and sleek tuxedos
13th November 2025BY TEAM IMPACT
Birla Estates partners with Gujarat Titans as Principal Sponsor ahead of IPL 2026
This partnership brings together two brands united by a shared vision of innovation, performance, and impact
13th November 2025BY TEAM IMPACT
Titan Eye+ introduces the ‘Ek Tara Test’ for children’s eye screening this Children’s Day
The campaign responds to the issue of undetected poor vision among children, which affects over three crore across the country and can impact learning and development
13th November 2025BY TEAM IMPACT
OS Studios Launches in India to Bridge the Gaming and Esports ‘Experience Gap’
OS Studios, a Project Worldwide agency known for creating fan experiences for brands such as Pokémon, Call of Duty, NBA and Major League Soccer, has announced its launch in India
13th November 2025BY TEAM IMPACT
Looks Salon Launches 2025 Wedding Campaign in Collaboration with Fairmont Mumbai
Looks Salon has announced its new 2025 Wedding Campaign, created in partnership with Fairmont Mumbai, leading fashion houses, and digital creators
13th November 2025BY TEAM IMPACT
Vamsi Murthy Joins Netflix as Senior Director and Marketing Head for India
Vamsi Murthy to helm Netflix India’s marketing, bringing his diverse experience from JioStar, ZEE5, and Myntra to the streaming giant
13th November 2025BY TEAM IMPACT
DreamSetGo and Salford City FC announce partnership; Beckham and Neville to visit India
DreamSetGo has partnered with Salford City FC, marking the club’s first Asian expansion. Co-owners David Beckham and Gary Neville will visit India to strengthen fan engagement
12th November 2025BY TEAM IMPACT
Oriflame appoints Robert Bensoussan as Chairman
He has previously worked with global brands like Jimmy Choo and Feelunique, and will now join Oriflame’s board
12th November 2025BY TEAM IMPACT
Prime Video Reaches 315 Million Monthly Ad-Supported Viewers Globally
Amazon has announced that Prime Video now reaches more than 315 million monthly ad-supported viewers worldwide, up from 200 million in April 2024
12th November 2025BY TEAM IMPACT
Kaizzen to lead communications and advocacy for Indian Beverage Association
The Indian Beverage Association has appointed Kaizzen as its strategic communication partner to manage public relations, advocacy, and stakeholder engagement across key industry issues
12th November 2025BY TEAM IMPACT
Pepe Jeans London Launches ‘Embrace the Chill’ Winter Campaign
The campaign focuses on practical winter style, layering, and comfort, featuring a mix of light and heavy winter wear.
12th November 2025BY TEAM IMPACT
A29 Wellbeing begins a new chapter with a film showcasing modern activewear
The brand offers a men’s and women’s collection featuring tees, sports bras, leggings, joggers, hoodies, and essential accessories
12th November 2025BY TEAM IMPACT
Swiggy expands ‘Crew’, its concierge-style travel and lifestyle app
Now available in Bengaluru, Mumbai, and NCR, Crew offers urban users end-to-end assistance across dining, travel, and daily tasks
12th November 2025BY TEAM IMPACT
WD Purple launches campaign to stress on authentic storage for security
Conceptualised by Adsyndicate, the campaign shows the CID trio highlighting how authentic WD Purple drives protect crucial footage
12th November 2025BY TEAM IMPACT
Navi UPI’s new campaign brings ‘Hurrypur’ to life, where everything moves fast
Conceptualised with creative agency Sideways, the campaign spans screens, streets, and social media
12th November 2025BY TEAM IMPACT
Choice launches ‘Investment Mein No Confusion’ campaign to simplify investing
The campaign promotes the Choice FinX app, helping users move from confusion to confident investing through clear, user-friendly financial solutions
12th November 2025BY TEAM IMPACT
Danone survey highlights nutrition’s role in diabetes management in India
The Protinex Diabetes Care study shows improved energy, strength, and blood sugar control among adults with Type-2 diabetes
12th November 2025BY TEAM IMPACT
Cheil India COO Mandeep Sharma Steps Down
Sharma joined the Samsung-owned advertising firm in mid-2024, initially overseeing the Samsung account before being promoted to Chief Operating Officer
11th November 2025BY TEAM IMPACT
4,575 betting, 367 personal care & 332 health ads found violative: ASCI report
Between Apr–Sep 2025, ASCI reviewed 6,841 complaints, investigated 6,117 ads; 98% needed fixes, marking a 70% rise in complaints vs last year
11th November 2025BY TEAM IMPACT
Skechers Ambassadors Kartik Aaryan and Ananya Panday join 6th Walkathon in Mumbai
The event saw over 9,000 participants celebrate fitness and community, with support from the GoSports Foundation
11th November 2025BY TEAM IMPACT
UNIQLO unveils new HEATTECH Cashmere campaign featuring Kareena Kapoor Khan
Set in a tranquil hill station, the film shows Kareena enjoying a cozy winter getaway, layering her HEATTECH Cashmere thermal
11th November 2025BY TEAM IMPACT
MapmyIndia Mappls partners with Survey of India and IOCL to expand Government business
The collaborations will see MapmyIndia Mappls power Survey of India’s National Geo Platform and deploy IoT-led fleet solutions for Indian Oil Corporation
11th November 2025BY TEAM IMPACT
Amazon Ads expands AI Video Generator to advertisers in India and seven global markets
Video Generator uses product pages and Amazon insights to create multi-scene videos, smartly summarising key clips for optimised ad formats
11th November 2025BY TEAM IMPACT
AlterType crafts ‘Joy Is On The House’ campaign for Chalet Hotels’ Athiva brand
The new campaign highlights Athiva’s focus on experience-led hospitality rooted in joy and modern design
11th November 2025BY TEAM IMPACT
Parachute Marks Presence at Times Square, New York
The display coincided with the city’s festive celebrations, which brought together members of the South Asian community and New Yorkers
11th November 2025BY TEAM IMPACT
Mind Your Language! launches ‘Neeche Wala Sab Dekh Lega’ campaign focused on South India
Mind Your Language! launches ‘Neeche Wala Sab Dekh Lega’, a campaign urging national brands to trust South India specialists to connect better with local audiences and festivals
11th November 2025BY TEAM IMPACT
Johnson’s Baby Introduces New Branding, Updated Formulations and Sustainable Packaging
Created by FCB Group India and Flirting Vision, the campaign shows a mother’s touch and Johnson’s Baby’s role in protecting what she treasures most
11th November 2025BY TEAM IMPACT
Vivek Kataria joins Amazon Music India as Brand Lead
He has previously worked at Tata Play for almost four years as GM – Brand Marketing, leading brand strategy for Tata Play Binge
10th November 2025BY TEAM IMPACT
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Ads in Focus
Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads
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