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Yes Madam launches digital campaign featuring Rajpal Yadav’s ‘Chota Don’ character
Campaign taps nostalgia from the film 'Partner' to promote the brand’s at-home salon services
13th March 2026BY TEAM IMPACT
Truecaller introduces ‘Family Protection’ feature in India to tackle rising scam calls
New tool allows families to share scam alerts and block suspicious calls
13th March 2026BY TEAM IMPACT
SHREE launches ‘Main Shree Hoon’ campaign for summer collection
The campaign is currently live across SHREE’s social media platforms as part of the brand’s summer communication
13th March 2026BY TEAM IMPACT
Lenovo launches ‘Pixel Deficiency’ campaign to spotlight its monitor portfolio
Digital-first film series highlights everyday work, gaming and learning scenarios to position the brand beyond laptops in India’s monitors category
13th March 2026BY TEAM IMPACT
SiXiT ropes in Arshdeep Singh to front cricket ball category
Fast bowler’s signing signals the brand’s push from gully cricket roots to a broader cricket equipment play
13th March 2026BY TEAM IMPACT
Aneet Padda fronts Lakme’s ‘I Earned It’ campaign
The campaign introduces the Lakmē 9to5 Hya Beach Edit, the brand’s first SPF-infused makeup range designed for Indian summers
13th March 2026BY TEAM IMPACT
Pepperfry launches ‘Pepperfry for Business’ for commercial design and build projects
The offering also includes turnkey design and build capabilities covering civil work, electrical and plumbing infrastructure to help clients execute projects seamlessly
13th March 2026BY TEAM IMPACT
Malaika Arora launches lifestyle accessories brand Maejoy with Myntra
The label debuts with handbags and lab-grown diamond jewellery, to be sold exclusively on Myntra
13th March 2026BY TEAM IMPACT
InstaPrint, Duolingo’s Duo Take on Desi Spelling Mistakes on City Streets
A quirky on-ground activation turns common street typos into live corrections—showcasing InstaPrint’s instant printing in the wild
13th March 2026BY TEAM IMPACT
Publicis Groupe acquires AdgeAI
By integrating AdgeAI into the industry’s largest and most advanced production capability, Publicis will deliver real-time content measurement and predictive performance insights
13th March 2026BY TEAM IMPACT
BKT Tyres launches ‘Elevate Your Drive’ campaign starring Ranveer Singh
Conceptualised and executed by Infectious Advertising, the campaign builds a human narrative around BKT Tyres’ engineering strength
13th March 2026BY TEAM IMPACT
Pepsi onboards 'gen-next talents' Ahaan Panday and Aneet Padda
The partnership marks the start of Pepsi’s newest pop culture chapter, with the duo set to headline the brand’s upcoming campaign
13th March 2026BY TEAM IMPACT
Duroflex’s World Sleep Day campaign says: ‘Mars is closer than your bed’
Print campaign spotlights India’s sleep paradox—big national milestones but too little rest
13th March 2026BY TEAM IMPACT
MiQ launches AI-powered Sigma platform in India
During the launch event, MiQ also demonstrated the platform’s functionality through a live demo, highlighting how Sigma can simplify complex campaign activations across markets
13th March 2026BY TEAM IMPACT
Revive launches Kerala campaign featuring regional TV actors
The Marico brand’s new television commercial uses humour and local star power to demonstrate its 'all day long super strong stiffness' proposition
13th March 2026BY TEAM IMPACT
Tinder announces product updates, safety tools and AI features at 'Tinder Sparks' keynote
The company introduced new matching modes, safety features, AI-driven recommendations and event formats at its inaugural product keynote
13th March 2026BY TEAM IMPACT
Shantanu Narayen to step down as Adobe CEO after 18 Years
Narayen joined Adobe 28 years ago and has overseen a period of significant expansion
13th March 2026BY TEAM IMPACT
Swiss Beauty partners with Zepto campaign around Jelly Verse Glow Stick restock
The collaboration includes a hybrid AI and live-action film as the viral beauty product returns to quick-commerce delivery
13th March 2026BY TEAM IMPACT
JSW Group renames Akzo Nobel India to JSW Dulux
Company receives MCA approval for name change following JSW Paints’ majority stake acquisition
12th March 2026BY TEAM IMPACT
Levi’s Extends ‘Behind Every Original’ Campaign with Alia Bhatt
The global denim brand brings its originality-led campaign to India, unveiling new relaxed-fit women’s styles
12th March 2026BY TEAM IMPACT
Vinay Tonse to take over as MD & CEO of YES BANK
The former SBI Managing Director will take over as the bank’s Managing Director and CEO on April 6, succeeding Prashant Kumar
12th March 2026BY TEAM IMPACT
Netflix launches Eyeline Studios in Hyderabad to expand VFX production capabilities
Netflix launches Eyeline Studios facility in Hyderabad to expand global VFX and production capabilities
12th March 2026BY TEAM IMPACT
Sleep tight: Centuary Mattresses Brings Comfort to Special Children
Alongside their new campaign film to mark World Sleep Day, the brand donated 150 mattresses to institutions supporting visually impaired and underprivileged children
12th March 2026BY TEAM IMPACT
Truemeds raise awareness about affordable substitute medicines with Paresh Rawal
The e-pharmacy platform has launched a campaign featuring the actor to highlight the role of branded substitute medicines in helping patients manage rising treatment costs
12th March 2026BY TEAM IMPACT
slice appoints former SBI executive Sreedevi Pillai as Independent Director on bank board
The former Chief General Manager – Risk Management at State Bank of India brings over three decades of banking and risk management experience
12th March 2026BY TEAM IMPACT
Skechers launches official pickleball performance jersey in partnership with AIPA
The initiative, featuring athletes Sonu Kumar Vishwakarma, Vrushali Thakare, Anuja Maheshwari and Ritam Chawla, reflects the brand’s growing focus on pickleball as the sport gains momentum in India
12th March 2026BY TEAM IMPACT
ITC Mangaldeep partners with ISKCON Vrindavan for ‘Vrindavan Vibes’ devotional event
The initiative brings together youth and devotees for community-led kirtan gatherings at ISKCON Vrindavan
12th March 2026BY TEAM IMPACT
Gupshup appoints Ravi Dugar as Chief Financial Officer
Former Bharti Airtel and Awfis executive to lead finance as the conversational AI company expands its global business
12th March 2026BY TEAM IMPACT
McDonald’s India – North and East appoints Sara Arjun as brand ambassador
Available across McDonald’s restaurants in North and East India for a limited period, the buddy meal can be enjoyed via dine-in, takeaway, drive-thru, the McDonald’s App and food delivery platforms
11th March 2026BY TEAM IMPACT
Mayank Prabhakar elevated to Chief Media Officer at vivo India
He previously served as General Manager, Head of Media and Digital Marketing at the company
11th March 2026BY TEAM IMPACT
TechnoSport appoints Achal Sharma as CTO to drive digital transformation
He has previously held senior technology leadership roles at companies such as Wakefit, Myntra, Mobile Premier League and Vision11
11th March 2026BY TEAM IMPACT
Parle-G launches Ugadi-themed film highlighting Bevu Bella tradition
New campaign by Parle Products focuses on the festival’s message of balancing life’s sweet and bitter moments
11th March 2026BY TEAM IMPACT
Prasanna Raghav to return to Zee Media as Business Head – New Initiatives
The senior media executive recently stepped down from TV9 Network, where he served as SVP and Head of Branded Content for nearly six years
11th March 2026BY TEAM IMPACT
Big Bowl appoints Lyxel&Flamingo as social and media partner
The mandate covers social media strategy, digital performance marketing and media planning as the bowl-format QSR brand expands its presence across India
11th March 2026BY TEAM IMPACT
Isuzu Motors India appoints Takeshi Hirano as Deputy Managing Director
Prior to this appointment, Hirano was associated with the Isuzu Business Division at Mitsubishi Corporation in Japan
11th March 2026BY TEAM IMPACT
Hero FinCorp appoints Spardha Pandey as Lead – PR & Communications
Earlier in her career, she worked as a journalist with India Today Group and Hindustan Times, an experience that has shaped her approach to media strategy and storytelling
11th March 2026BY TEAM IMPACT
Canon India launches ‘EveryDay’ highlighting workplace inclusion beyond Women’s Day
The campaign reflects the company’s focus on everyday workplace practices that support equal opportunity, open dialogue and career growth
11th March 2026BY TEAM IMPACT
Cannes Lions to honour Susan Credle as its Lion of St Mark
Credle, who called the honour a reminder that the best ideas strive to be 'NVRFNSHD', will receive the lifetime achievement award at the festival in June
11th March 2026BY TEAM IMPACT
Marriott Bonvoy partners with Swiggy to extend loyalty rewards to everyday transactions
The collaboration allows members to earn Marriott Bonvoy points on Swiggy services including food delivery, quick commerce and dining out
10th March 2026BY TEAM IMPACT
vivo India Elevates Geetaj Channana to Chief Corporate Communications Officer
Before joining vivo India, he worked with global communications firms including MSL and Archetype
10th March 2026BY TEAM IMPACT
Motorola India launches ‘The Signature Surprise’ campaign for Signature smartphone
Conceptualised by Schbang, the campaign highlights the Motorola Signature smartphone and its associated Signature Club privileges through a public activation in Mumbai
10th March 2026BY TEAM IMPACT
Havas Media India Bags Integrated Media Mandate for Modenik Lifestyle
Under the partnership, Havas Media India will oversee end to end media strategy, planning and buying across multiple channels
10th March 2026BY TEAM IMPACT
Raymond Lifestyle Appoints Kalpana Singh as Chief Marketing Officer
Prior to joining Raymond Lifestyle, Singh spent 18 years at Hindustan Unilever Limited, where she held several senior leadership roles, including Marketing Director
10th March 2026BY TEAM IMPACT
Medanta and Fabindia Partner to Drive Breast Cancer Awareness on International Women’s Day
The programme will also extend beyond customers to reach grassroots artisan communities associated with Fabindia, aiming to address knowledge gaps and promote better health awareness
10th March 2026BY TEAM IMPACT
Emami Agrotech launches ‘Healthy & Tasty – FOR CHEF’ at AAHAR 2026
Developed for professional kitchens, the new range includes edible oils, whole and blended spices, chakki atta, maida, sooji, besan and soya chunks
10th March 2026BY TEAM IMPACT
The Leaf develops short-form film for OPPO exploring narrative-led moment marketing
The campaign features a Gen Z creator and integrates the OPPO Find X9 within a day-in-the-life narrative reflecting the evolving shift toward social-first storytelling
10th March 2026BY TEAM IMPACT
Ranveer Singh’s SuperYou launches creatine supplement under SuperYou Pro line
The launch marks the brand’s expansion beyond protein products as it targets India’s growing performance nutrition market
10th March 2026BY TEAM IMPACT
Samsung releases new Galaxy film celebrating imagination beyond technology
The film titled 'The Next Big Thing Is You' directed by Tom Hooper premiered at Galaxy Unpacked in San Francisco
10th March 2026BY TEAM IMPACT
Cashfree Payments launches ‘One of Your Kind’ campaign highlighting journeys of businesses
Conceptualised by Talented and produced by At All Odds, the film features companies such as BigBasket, Third Wave Coffee and Redbus, focusing on the different business realities across sectors
10th March 2026BY TEAM IMPACT
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Komerz acquires marketing consultancy Glassbox
Deal brings brand strategy, AI-led distribution, and commerce infrastructure under one integrated platform
10th March 2026BY TEAM IMPACT
Bioderma partners with Sonakshi Sinha for campaign advocating clinically proven skincare
The campaign aims to steer the skincare conversation back towards science in an ecosystem increasingly shaped by influencer routines and social media recommendations.
09th March 2026BY TEAM IMPACT
Former Ola executive Ashish Bajaj launches fresh staples startup 10on10 Foods
The Bengaluru-based venture, co-founded with former Ola colleagues, enters the atta market with ₹2 crore in pre-seed funding and a focus on fresh milling and rapid delivery
09th March 2026BY TEAM IMPACT
Black Dog unveils refreshed packaging with ‘Savour the Sip’ brand expression
The refreshed Black Dog Whisky portfolio will be launching soon across key markets including Uttar Pradesh, Maharashtra, and Punjab, along with other markets across India
09th March 2026BY TEAM IMPACT
Sunfeast Marie Light launches #MarieLightMode campaign to help couples reconnect
The campaign is currently live across television and digital platforms in Tamil Nadu, supported by in-store activations and social media engagement around the hashtag #MarieLightMode
09th March 2026BY TEAM IMPACT
Neeraj Jha elevated to Head- Sports Business, India & South Asia at Warner Bros. Discovery
Jha has been with the company for more than six years and previously served as Director – Content, Programming & Acquisition
09th March 2026BY TEAM IMPACT
Kanika Kalra joins Google India as Director of Consumer Apps & Platforms Marketing
Kalra moves from Reckitt, where she served as Regional Marketing Director – Health for South Asia, bringing over two decades of experience across consulting and consumer goods companies
09th March 2026BY TEAM IMPACT
Timex partners with Sony Pictures Animation’s GOAT for promotional collaboration
The watchmaker ties up with the animated film’s India release, linking the brand’s long-standing messaging around time and perseverance with the film’s underdog narrative.
09th March 2026BY TEAM IMPACT
EBG Foundation signs PV Sindhu as ambassador for child, sports & women-focused programmes
The Olympic medallist joins the foundation as ambassador, supporting three social initiatives focused on children’s development, grassroots sports talent and women’s economic independence
09th March 2026BY TEAM IMPACT
Marketing Veteran Puja Singh appointed as AGM Marketing at Lotus Herbals
She joins Lotus Herbals from McNROE Consumer Products, where she led marketing and innovation
09th March 2026BY TEAM IMPACT
Pee Safe relaunches ‘Pee Room Conversations’ podcast with ‘Unmute with Pee Safe’
The series uses the idea of unmuting to explore everyday challenges women face, particularly the pressure to remain likeable
09th March 2026BY TEAM IMPACT
Rewriting past mistakes to teach AI a better way
Creative agency launches UnbAIsed, a freely accessible AI image library that will address different kinds of biases
09th March 2026BY TEAM IMPACT
Role Reversal: The Muthoot Group’s new ad spotlights the many roles women juggle daily
Titled ‘Seeing Her World for a Day’, the film acknowledges the emotional and physical labour women perform—much of it unseen and unappreciated
08th March 2026BY TEAM IMPACT
OZiva launches ‘It’s Not Fine’ campaign urging women to prioritise their health
Alongside the campaign, OZiva has introduced a Women’s Wellness Fest, aimed at encouraging women to take small steps towards prioritising their wellbeing
06th March 2026BY TEAM IMPACT
Salty Unveils First-Ever Brand Film ‘Accessories Don’t Lie’
The campaign has been conceptualised as a long-term brand platform, designed to extend across digital storytelling, social conversations, and fashion-forward content drops
06th March 2026BY TEAM IMPACT
Ogilvy India rolls out humour-led campaign for PhonePe Mutual Funds
The films use culturally familiar settings such as akhadas and street theatre to explain expert-backed investing and PhonePe’s Daily SIP features
06th March 2026BY TEAM IMPACT
FRND launches ‘Surakshit Conversations’ campaign focused on women’s digital safety
According to the company, the platform currently hosts close to one million conversations daily. These are monitored by a 100-member moderation team along with AI systems that track interactions
06th March 2026BY TEAM IMPACT
Ujjivan Small Finance Bank launches ‘InDEVIsible’ campaign for Women’s Day
The Women’s Day initiative featured a 2,500 sq ft mosaic installation on women’s empowerment that was recognised by the Asia Book of Records
06th March 2026BY TEAM IMPACT
Zomato’s new brand film highlights everyday bias faced by women delivery partners
Released around International Women’s Day, the film focuses on the subtle reactions and assumptions women delivery partners encounter during their daily delivery journeys
06th March 2026BY TEAM IMPACT
BIBA questions gendered labels in new ‘Ek Aasmaan’ Women’s Day film
BIBA, a synonym for pretty women in Punjabi, is a home-grown Indian fashion wear brand founded by Meena Bindra in 1988
06th March 2026BY TEAM IMPACT
Wipro appoints Laura Marie Miller to board for five-year term
Previously, Miller was part of the executive leadership team at Macy's, where she played a key role in shaping the retailer’s digital, data and AI strategy
06th March 2026BY TEAM IMPACT
Bvlgari Appoints Jake Gyllenhaal as Global Brand Ambassador
Jake Gyllenhaal has built a body of work recognized for its depth and cultural impact
06th March 2026BY TEAM IMPACT
Edelweiss Mutual Fund Highlights Rising Role of Women in India’s BFSI Sector
Edelweiss Mutual Fund’s digital campaign highlights women as the fastest-growing force in finance, encouraging them to start investing and build long-term wealth
06th March 2026BY TEAM IMPACT
Shriram Finance launches ‘Shri Aarambh Loans’ campaign to support trucking community
The campaign is supported by outdoor placements across key trucking routes, including national highways, transport hubs and highway eateries
06th March 2026BY TEAM IMPACT
Nexus Select Malls launches ‘Carry Only Shopping Bags’ Women’s Day campaign
Nexus Select Malls marks Women’s Day with the 'Carry Only Shopping Bags' campaign, encouraging women to pause from daily responsibilities and spend on themselves as an expression of independence
06th March 2026BY TEAM IMPACT
Estée Lauder to acquire full stake in Forest Essentials, deal set to close in 2026
Forest Essentials was founded in 2000 by entrepreneur Mira Kulkarni. The Estée Lauder Companies first made a minority investment in Forest Essentials in 2008 and increased its stake to 49% in 2020
06th March 2026BY TEAM IMPACT
Myntra brings back ‘Fashion Ki Adalat’ campaign ahead of Women’s Day
Featuring Lisa Ray and Archana Puran Singh, the film uses a courtroom spoof to question societal judgments around women’s choices
06th March 2026BY TEAM IMPACT
Chinese Wok launches campaign to introduce Schezwan Fries
The rollout includes a Gen Z-focused digital film, influencer collaborations and in-store activations to support the brand’s entry into the fries category
06th March 2026BY TEAM IMPACT
Juhi Singh exits Marico after seven years as Global Head of Digital
Before joining Marico, Singh was Deputy General Manager – Marketing in the commerce division at JioMart Digital and earlier worked with Myntra, Markelytics Solutions, IMRB International and Ipsos
06th March 2026BY TEAM IMPACT
Senco Gold & Diamonds launches ‘Shape of You’ AI application for Women’s Day
The AI-powered styling tool analyses facial features and contours to recommend jewellery designs that align with individual face shapes, marking the brand’s entry into technology-led personalisation
05th March 2026BY TEAM IMPACT
Manyavar Mohey launches campaign featuring Vijay Deverakonda & Rashmika Mandanna
Executed by Prachar Communications , the campaign was developed as a moment marketing activation timed around the wedding season.
05th March 2026BY TEAM IMPACT
Cetaphil launches ‘Healthy Renew’ anti-ageing skincare range in India
Cetaphil’s Healthy Renew range aims to address this concern with formulations that support collagen and elastin while maintaining the skin’s barrier
05th March 2026BY TEAM IMPACT
Crompton partners with Dinesh Karthik during ICC Men’s T20 World Cup for lighting campaign
The collaboration includes a digital film and an Instagram reel series highlighting the ‘Every Space Bright & Right’ lighting campaign
05th March 2026BY TEAM IMPACT
Vedanta Aluminium launches #TarakkiKiTaiyaari campaign ahead of Women’s Day
Vedanta Aluminium has launched the #TarakkiKiTaiyaari campaign ahead of International Women’s Day 2026, with a series of programmes planned across Odisha and Chhattisgarh through March
05th March 2026BY TEAM IMPACT
Urbanrise launches ‘Celebrity Life’ campaign featuring Gauri Khan for Whispers of Sky
The campaign features designer Gauri Khan and is directed by filmmaker Gautham Vasudev Menon
05th March 2026BY TEAM IMPACT
Snapchat launches ‘Cricket in a Snap’– an advertising offering for cricket season
The initiative introduces new ad formats and integrations aimed at helping brands engage with cricket audiences during the season
05th March 2026BY TEAM IMPACT
Century Real Estate launches campaign on how home environments affect children’s potential
Conceptualised by People Design & Communication, the campaign presents three films that show how limited home environments can affect children’s ability to pursue their interests and ambitions
05th March 2026BY TEAM IMPACT
Amazon tops TRA Brand Trust Report 2026, ending Dell’s six-year run
The report, now in its 15th edition, places Dell in second position, onda (Motorcycle Manufacturer) in third place and LG (Television) in fourth place
05th March 2026BY TEAM IMPACT
Nancy Hall appointed Chief Executive Officer at WPP Media US
Hall will lead the company’s US operations, focusing on integrated, data-led growth and organisational leadership
05th March 2026BY TEAM IMPACT
Parle launches a new campaign to introduce Fusion Candy
Conceptualised by 82.5 Communications, the campaign highlights the brand’s new dual-layer candy format combining two flavours in a single product
05th March 2026BY TEAM IMPACT
Royal Stag Packaged Drinking Water launches ‘Live It Large’ campaign
The campaign will be amplified through a 360-degree rollout across television, digital, print and out-of-home platforms to reach audiences across the country
05th March 2026BY TEAM IMPACT
PregaNews highlights postpartum realities in Women’s Day digital film
Conceptualised and executed by SG Dream Media, the 'She Can Carry Both' campaign aims to foster a more supportive environment for postpartum mothers
05th March 2026BY TEAM IMPACT
Naomi Michael to join as Chief Communications Officer APAC at Publicis Groupe
Michael, who has previously worked with The Walt Disney Company and Financial Times, brings nearly two decades of experience in marketing, communications, and media
05th March 2026BY TEAM IMPACT
Sneha Jha elevated to Associate Director – Media & CLM at KFC India
Prior to this elevation, she served as Head – Media and Customer Lifecycle Management
05th March 2026BY TEAM IMPACT
Goafest 2026 dates announced, to be held in Goa from 20 to 22 May
Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have announced that the 19th edition of Goafest will take place in Goa from 20 to 22 May, 2026
05th March 2026BY TEAM IMPACT
YAAP Digital makes stock market debut
Founded by Atul Hegde, YAAP Digital is the 717th company to be listed on the NSE Emerge platform
05th March 2026BY TEAM IMPACT
Unilever elevated Tuan Vu Anh to a new role
Previously Consumer Market Insight Lead – Personal Care Southeast Asia, Vu Anh will now oversee consumer insights and strategy for Unilever’s personal care portfolio across the Greater Asia region
04th March 2026BY TEAM IMPACT
Samsung Ads India elevates Nishit Kanchan to General Manager & Head of Revenue
Having joined Samsung Ads in 2022, Kanchan will now oversee revenue growth and partnerships as General Manager & Head of Revenue – India
04th March 2026BY TEAM IMPACT
Tata AIA marks 25 years with city-led nostalgia campaign
Conceptualised by Admatazz, the outdoor creatives referencing urban memories across 12 cities reflect how Indian metros have evolved over the past two decades
04th March 2026BY TEAM IMPACT
Aman Gupta announces launch of new venture, Offbeat Studios
While details of Offbeat Studios remain under wraps, the announcement marks Gupta’s next entrepreneurial move as he expands his portfolio beyond consumer electronics
04th March 2026BY TEAM IMPACT
PartySmart launches ‘Holi Zombies’ activation in Delhi and Mumbai
As part of the campaign, PartySmart has also partnered with Jimmy’s Cocktails. Consumers ordering a bottle of Jimmy’s Cocktails on Blinkit will receive it bundled with PartySmart
04th March 2026BY TEAM IMPACT
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Best Ads of February 2026
February 2026 was an amalgamation of emotion & pop-culture vibe, with brands experimenting with playful narratives that shaped audience conversations
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