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Sunfeast Wowzers launches new ‘Cheesy Nahi Cheesier’ campaign
The new film, created by Ogilvy, is set in a lively environment and depicts friends sharing snack breaks.
23rd January 2026BY TEAM IMPACT
EU to review Netflix and Paramount bids for Warner Bros simultaneously
Netflix recently revised its offer to an all-cash bid of about $82.7 billion, or $27.75 per share, aiming to provide greater certainty to shareholders and accelerate the deal process
23rd January 2026BY TEAM IMPACT
Zepto Hosts Fitverse Wellness Event in Bengaluru with Angel One
The event was co-powered by UpUrFit, Centrum, Britannia NutriChoice, and Epigamia, and supported by Lifelong, Hansaplast, Cosmix, Avvatar, Swiss Military, and Pintola
23rd January 2026BY TEAM IMPACT
Ranveer Singh–backed SuperYou launches Mega Protein Wafer with 20g protein
SuperYou, the protein-first snacking brand co-founded by Ranveer Singh and entrepreneur Nikunj Biyani, has rolled out a new campaign anchored around its Mega Protein Wafer
23rd January 2026BY TEAM IMPACT
Snapchat Expands Family Center With New Parental Insights on Teen Usage in India
New tools offer parents visibility into screen time patterns, friend connections and safety settings, while maintaining teen privacy
23rd January 2026BY TEAM IMPACT
ZILO brings Anaita Shroff Adajania on board as Style Director and equity partner
Under the agreement, Anaita will be involved in curating edits, developing collections, and introducing brands on the platform. She will also have a dedicated page on the ZILO app
23rd January 2026BY TEAM IMPACT
Kshitij Mehta Takes Charge of Motion Pictures at Collective Artists Network
In his expanded role, Mehta will oversee the motion pictures slate, including literary and casting, and the development of original projects under Ratpack Stories
23rd January 2026BY TEAM IMPACT
WPP launches WPP Production to integrate global creative and production operations
The transition takes effect on February 23, bringing together Hogarth and WPP’s production teams under a single global platform
23rd January 2026BY TEAM IMPACT
Anand Kumar Joins Olectra Greentech as Head of Brand, Marketing, Digital & Communications
Kumar brings experience from SWITCH Mobility, Ashok Leyland and Panasonic to drive brand-building for the company’s next growth phase
23rd January 2026BY TEAM IMPACT
JioBlackRock Investment Advisers Appoints Madhurita Sengupta as Chief Marketing Officer
With stints at AWS, DBS Bank, Vodafone and HSBC, Sengupta takes charge of brand and customer engagement for JioBlackRock advisory platform
23rd January 2026BY TEAM IMPACT
Ranbir Kapoor Appointed Brand Ambassador for PNG Jewellers
The association takes place as the legacy jewellery brand looks to deepen national reach and connect with younger consumers
22nd January 2026BY TEAM IMPACT
PhonePe updates IPO draft prospectus ahead of expected listing
According to media reports, the revised draft includes an offer for sale of 5.07 crore shares by existing shareholders, including Walmart Inc. and Tiger Global Management
22nd January 2026BY TEAM IMPACT
Redcliffe Introduces AI Facial Health Check Using Smartphone Cameras
Redcliffe Labs has introduced an AI-powered facial scanning tool aimed at supporting preventive health awareness through smartphone cameras
22nd January 2026BY TEAM IMPACT
ZET receives NPCI approval to launch UPI payments via RuPay credit cards
ZET has received approval from the National Payments Corporation of India (NPCI) for its Third-Party Application Provider (TPAP) licence, enabling the launch of ZET UPI
22nd January 2026BY TEAM IMPACT
Wondrlab appoints Shidush Contractor as COO – Influencer Marketing
Shidush Contractor joins from Qoruz, where he was Business Head – Middle East & North Africa, leading regional expansion and working with brands and agencies on influencer intelligence
22nd January 2026BY TEAM IMPACT
Holiday Inn Express Appoints Priyanka Ahluwalia as Cluster General Manager
She will oversee operations of SAMHI’s 12 Holiday Inn Express hotels across India
22nd January 2026BY TEAM IMPACT
Havas CX India Appoints Amandeep Singh Kochar as EVP – Experience Strategy & Martech Head
Most recently, he was with VML, where he helped build CX and commerce capabilities across India and Southeast Asia, working on regional mandates from Thailand and Malaysia
22nd January 2026BY TEAM IMPACT
Whisper Ropes in Jemimah Rodrigues to Spotlight Period Panty for Active Lifestyles
As part of the association, Jemimah Rodrigues features in the brand’s campaign film under the theme ‘Ab Mudna Nahi, Udna Hai’
21st January 2026BY TEAM IMPACT
Pocket FM Appoints Former Meta AI Scientist Vasu Sharma as Head of AI
He will lead AI research, foundation model development and creator-focused innovation for the audio storytelling platform
21st January 2026BY TEAM IMPACT
SBI Life Appoints Rishabh Pant and Ravindra Jadeja as Brand Ambassadors
The insurer introduces character-led storytelling to link personal ambition with financial preparedness
21st January 2026BY TEAM IMPACT
Eternal's Group CEO Deepinder Goyal steps down
Blinkit CEO Albinder Singh Dhindsa will take charge as the company's CEO
21st January 2026BY TEAM IMPACT
Ganesh Lakshminarayanan appointed MD and CEO of Tata Communications
Before joining ServiceNow, Ganesh was the CEO of Airtel Business in India and, prior to that, the CEO of Airtel's Enterprise Business unit
21st January 2026BY TEAM IMPACT
Snitch enters corporate gifting category through partnership with Trruu Global Brands News
Snitch has announced its entry into the corporate gifting category, introducing a catalogue focused on fashion-led apparel and accessories for organisations
21st January 2026BY TEAM IMPACT
Zuno General Insurance revives Talking Zebra campaign to mark Road Safety Month
The campaign focuses on recognising commuters who follow traffic rules and will be conducted at traffic signals with high footfall in select cities across India
21st January 2026BY TEAM IMPACT
Speciale Invest elevates Vishnu Rajeev to Partner
Speciale Invest announced the elevation of Vishnu Rajeev to Investment Partner as the firm continues to invest from its third pre-seed and seed-stage fund
21st January 2026BY TEAM IMPACT
Yes Madam launches digital campaign with Shweta Tiwari
The campaign follows the brand’s recent collaborations with Ekta Kapoor, Sakshi Tanwar and Anita Hassanandani
21st January 2026BY TEAM IMPACT
Stroom secures Shark Tank India funding
Stroom has appointed AURA, a division of ^ a t o m, as its creative agency to lead its brand strategy, content execution and go-to-market rollout following its funding on Shark Tank India
21st January 2026BY TEAM IMPACT
Randeep Hooda Invests in Nutrition Startup TeinPro with Protein Bar Launch
The brand positions its first product as an everyday protein solution tailored to Indian dietary habits
20th January 2026BY TEAM IMPACT
HCF launches ‘Achchha Papad, Sachcha Papad’ campaign for Kemchho Papads
The integrated campaign has been conceptualised and executed by HCF, with digital and social media amplification handled by HCF Click
20th January 2026BY TEAM IMPACT
NEWME Partners JioHotstar to Enable In-Stream Shopping on MTV Splitsvilla 16
The collaboration introduces a contextual commerce feature allowing viewers to purchase outfits worn on the show without leaving the streaming platform
20th January 2026BY TEAM IMPACT
Warner Bros. Discovery acquires broadcast rights for Om Nom Stories by ZeptoLab
All 26 seasons of ZeptoLab’s animated series to air across Cartoon Network, POGO, Discovery Kids and discovery+
20th January 2026BY TEAM IMPACT
RiteBite Max Protein launches new campaign for millet-based wafer protein bars
Product blends traditional grains with protein in a familiar wafer format as FMCG brands rethink indulgent snacks
20th January 2026BY TEAM IMPACT
Narayana Health Group CMO Ashish Bajaj steps down after four years at Narayana Health
Bajaj was associated with Narayana Health for almost four years. Prior to this, he was Head of Marketing at MediBuddy from 2019 to 2022
20th January 2026BY TEAM IMPACT
Hero MotoCorp turns Himalayan prayer flags into first-aid kits for bikers
Conceptualised by Saatchi & Saatchi India, this campaign by Hero Motocorp is a safety initiative for motorcyclists, travelling in the Himalayan region
20th January 2026BY TEAM IMPACT
Contract Advertising India wins BMW India integrated comms mandate
Under the mandate, Contract Advertising India will manage integrated brand comms across platforms, including creative strategy, campaign development and digital storytelling
20th January 2026BY TEAM IMPACT
Adobe report finds 97% of Indian creators say generative AI boosts creator economy
The study found that creative generative AI is now widely embedded in creator workflows - 99% of Indian creators said they actively use such tools
20th January 2026BY TEAM IMPACT
Flipkart urges shoppers to replace appliances in Republic Day sale campaign
The campaign, released ahead of the Republic Day draws on the widely recognised habit of using a ‘chaanta’ when appliances such as washing machines, refrigerators or TVs malfunction
20th January 2026BY TEAM IMPACT
Sachin Sahay appointed CEO of Birla Opus Paints
Prior to this appointment, Sachin Sahay was with ITC, where he last served as Executive Vice President – Sales
19th January 2026BY TEAM IMPACT
Raymond Lifestyle appoints Satyaki Ghosh as CEO
He joins Raymond Lifestyle Limited from the Aditya Birla Group, where he most recently served as Chief Executive Officer – Cellulosic Fashion Yarn, Grasim Industries
19th January 2026BY TEAM IMPACT
Zomato and Smriti Mandhana challenge India to make difficult decisions with Healthy Mode
The campaign argues that choosing healthy food is not about restriction, but about making difficult choices that lead to growth
19th January 2026BY TEAM IMPACT
ting launches ting Sports, a dedicated sports marketing vertical
Advertising agency ting has announced the launch of ting Sports, a dedicated sports marketing vertical under the ting umbrella
19th January 2026BY TEAM IMPACT
AnyMind Group acquires Sun Smile to expand offline retail and O2O capabilities
By integrating Sun Smile, AnyMind Group will extend its BPaaS capabilities beyond digital screens to include nationwide offline retail distribution
19th January 2026BY TEAM IMPACT
SW Network wins MINI India’s creative mandate
The agency will lead MINI India’s creative mandate and provide digital and creative services to strengthen the brand’s digital presence and grow its community across platforms
19th January 2026BY TEAM IMPACT
Lens Vault Studios unveils first generative-AI series, Bal Tanhaji
Lens Vault Studios (LVS), the newly launched entertainment company led by Ajay Devgn and Danish Devgn, has announced its debut production, Bal Tanhaji
19th January 2026BY TEAM IMPACT
Sunfeast Supermilk marks Jallikattu with Naatu Maatu Paal activation
Drawing from the same cultural context, Sunfeast Supermilk associated its Naatu Maatu Paal (native cow’s milk) positioning with the event through an on-ground activation
19th January 2026BY TEAM IMPACT
Krisp appoints Vimal Nair as Chief Growth Officer to lead India expansion
Krisp today announced the appointment of Vimal Nair as Chief Growth Officer, India, as it expands its presence in the country’s BPM market
19th January 2026BY TEAM IMPACT
Budweiser 0.0 launches ICC Men’s T20 World Cup 2026 campaign ‘In the Hands of Fans’
Budweiser 0.0 has announced the launch of ‘In the Hands of Fans’, marking the start of its partnership with the International Cricket Council (ICC) for the ICC Men’s T20 World Cup 2026
19th January 2026BY TEAM IMPACT
DS Group names Subrat Chakravarty as Chief Human Resources Officer, Corporate
Dharampal Satyapal Group (DS Group), an FMCG conglomerate and multi-business corporation, has appointed Subrat Chakravarty as its Chief Human Resources Officer (CHRO), Corporate
19th January 2026BY TEAM IMPACT
ICICI Bank approves re-appointment of Sandeep Bakhshi’s term as MD and CEO
Bakhshi has been serving as MD and CEO of ICICI Bank since 15 October 2018. Before taking on the role, he was a Whole-time Director and Chief Operating Officer
19th January 2026BY TEAM IMPACT
Siddhant Chaturvedi to host Airbnb Original Experience offering local Mumbai tour
Four-hour experience will take guests through neighbourhoods, food and music, ending at Lollapalooza India
16th January 2026BY TEAM IMPACT
Vasmol Launches Pongal Campaign Highlighting Mother–Daughter Bond in Tamil Nadu
The campaign was rolled out through collaborations with Tamil digital creators Pranika, Sai Rithu, Preetha Suresh, Divya Gowri, Caroline Joel and Reshma Reshu
16th January 2026BY TEAM IMPACT
Sony Pictures Networks India announces leadership realignment
SPNI has announced a leadership realignment under a revised operating model, as the company moves towards a content-first, platform-agnostic and multi-lingual approach
16th January 2026BY TEAM IMPACT
Vega Auto launches ‘Pehnoge to Bachoge’ helmet safety campaign
Vega Auto launched a nationwide public safety awareness initiative focused on discouraging the practice of carrying helmets instead of wearing them while riding two-wheeler
16th January 2026BY TEAM IMPACT
Black Dog Soda appoints Emilia Clarke as global brand ambassador
Black Dog Soda has announced actor Emilia Clarke as its global brand ambassador, aligning the partnership with the brand’s ‘Savour the Pause’ philosophy
16th January 2026BY TEAM IMPACT
Sonali Singh appointed Head of Marketing at Switch Mobility
In this role, she will lead brand strategy, integrated marketing, digital and public relations, and work with the leadership team to support the company’s expansion in the electric mobility segment
16th January 2026BY TEAM IMPACT
Himalaya Wellness and RCB Women’s team launch ‘Remember Her Face’ campaign
‘Remember Her Face’ is part of the Himalaya 1derwoman Initiative, which works to train and coach girls across India by providing access to coaching and opportunities in cricket
16th January 2026BY TEAM IMPACT
Rajesh Kaul to be named Chief Revenue Officer at Sony Pictures Networks India
Kaul has been with SPNI since 2008 and previously served as Head of Sports Business, where he led the acquisition of several marquee sports properties for the network
16th January 2026BY TEAM IMPACT
Samsung India reviews Rs 300-crore media agency mandate
The mandate, estimated at around Rs 300 crore, is currently handled by Lodestar and covers media planning and buying across Samsung’s full product portfolio
16th January 2026BY TEAM IMPACT
Jubilant FoodWorks appoints Avneet Singh Puri as EVP and Head of Operations– Domino’s
Puri to oversee Domino’s operations across India and South Asia
16th January 2026BY TEAM IMPACT
Havas Selected Under European Commission’s New Five-Year Framework Contract
The mandate allows the agency group to support communication assignments for EU institutions across member states and international markets
16th January 2026BY TEAM IMPACT
Mahindra Turns to Real Estate Creators to Launch XEV 9S
By positioning the electric SUV as a ‘1BHK on wheels’, the brand moves beyond auto influencers to tap into everyday aspiration-led content ecosystems
15th January 2026BY TEAM IMPACT
Spykar launches ‘Made to Fit Every Story’ campaign blending AI and human influencers
The campaign brings together AI-generated models and real-life social media influencers within the same film, combining digital technology with live-action storytelling
15th January 2026BY TEAM IMPACT
Palmonas Taps Bollywood Meme culture With Shraddha Kapoor–Amrita Rao Campaign
Mid-2000s Bollywood nostalgia meets modern brand storytelling as Shraddha Kapoor and Amrita Rao revive an iconic moment to drive cultural buzz for Palmonas
15th January 2026BY TEAM IMPACT
Mahendra Singh Dhoni Named Goodwill Ambassador for Bajaj Pune Grand Tour 2026
Dhoni’s association coincides with India’s entry into the global professional cycling calendar. As Goodwill Ambassador, he will support efforts to promote the Bajaj Pune Grand Tour 2026
15th January 2026BY TEAM IMPACT
Coolberg partners with film ‘Rahu Ketu’ for cinema integration campaign
Coolberg, a non-alcoholic beer brand from Ghodawat Consumer Limited (GCL), has announced a collaboration with the upcoming Bollywood crime-comedy Rahu Ketu
15th January 2026BY TEAM IMPACT
Publicis Groupe India names Sonal Verma to lead Arc Worldwide India
In her new role, Verma will oversee business operations at Arc Worldwide India, with a focus on expanding experiential and connected commerce capabilities
15th January 2026BY TEAM IMPACT
Piyal Das joins Kapiva as Head of Creative and Director–Marketing
Before joining Kapiva, Piyal Das was Creative Director at Leo Burnett. He has also worked with HT Media, Havas Creative Network, and The Glitch
14th January 2026BY TEAM IMPACT
ON PURPOSE appointed communications partner for India Mental Health Alliance
Through the partnership, ON PURPOSE will lead IMHA’s media relations and strategic communications, supporting its work to reimagine and transform mental health discourse and practice in India
14th January 2026BY TEAM IMPACT
Kérastase Appoints Demi Moore as Global Brand Ambassador
Luxury professional haircare brand Kérastase has appointed Academy Award–nominated actress Demi Moore as its new Global Brand Ambassador
14th January 2026BY TEAM IMPACT
Lionsgate sells Lionsgate Play operations in India & Southeast Asia to Founder Rohit Jain
Lionsgate has sold its Lionsgate Play streaming service in India and Southeast Asia to Rohit Jain the current President of Lionsgate Play Asia
14th January 2026BY TEAM IMPACT
Netflix plans all-cash bid for Warner Bros Discovery studios and streaming units
Netflix previously valued Warner Bros Discovery’s film and streaming assets at about $82.7bn, proposing a deal structured with a combination of cash and stock
14th January 2026BY TEAM IMPACT
Bigbasket partners with influencers to spotlight India's harvest festivals
Campaign features regional creators highlighting bigbasket’s festive essentials for Sankranti, Lohri, Pongal, Bihu and other harvest celebrations
14th January 2026BY TEAM IMPACT
Indriya Launches New Bridal Campaign Highlighting Personal Bridal Journeys
Campaign showcases jewellery inspired by cultural symbolism and contemporary bridal aspirations
14th January 2026BY TEAM IMPACT
Amazon Ads India has appointed Akila Jayaraman as Head-Agency Partnerships
She previously worked at Cheil India as VP for over 1 year. Earlier in her career, she held positions at Madhouse, Comviva Technologies Ltd, Ericsson India Pvt Ltd and Feedback Business Consulting
13th January 2026BY TEAM IMPACT
Centre pushes quick commerce platforms to drop 10-minute delivery promise
Union Labour Minister Mansukh Mandaviya discussed issues related to delivery time targets and their effect on delivery personnel with representatives of food and grocery delivery applications
13th January 2026BY TEAM IMPACT
Royal Enfield Enters BGMI Through Partnership with KRAFTON India
Iconic Bullet 350 and Continental GT 650 to debut as rideable motorcycles in the BGMI 4.2 update
13th January 2026BY TEAM IMPACT
Flipkart integrates Pongal ritual into interactive campaign
Conceptualised by 22feet Tribal WW, the campaign centres on an interactive microsite inspired by the Pongal ritual
13th January 2026BY TEAM IMPACT
CVL Srinivas to Retire as Country Manager, WPP India, in March 2026
CVL Srinivas, Country Manager of WPP India, will retire from his role on 31 March 2026, concluding a career spanning 36 years in the advertising and media industry
12th January 2026BY TEAM IMPACT
Amazon MX Player unveils trailer of ‘Bharat Ke Super Founders’
Hosted by Suniel Shetty, the entrepreneurial reality series brings real capital and verified pitches to founders from across Bharat
12th January 2026BY TEAM IMPACT
Duolingo and Talented Reframes Chess with Praggnanandhaa
Talented and latest campaign positions India’s chess prodigy not as a prodigy, but as a modern cultural icon
12th January 2026BY TEAM IMPACT
Jos Alukkas and Toki Creative Collective unveil ‘My Best Friend’s Wedding’
Crafted by Toki Creative Collective, the campaign reflects contemporary weddings shaped by shared choices, quiet confidence and evolving traditions
12th January 2026BY TEAM IMPACT
Hall of Fame: NPCI–TOI–tghtr ‘Common Man’ Campaign Recognised
The campaign brought back R.K. Laxman’s Common Man in a nationwide, print-led initiative focused on digital payment safety.
09th January 2026BY TEAM IMPACT
Kedar Lele named President, India Subcontinent at Haleon
In his new role, Lele will join the Haleon Executive Team (HET), the company’s global leadership body
09th January 2026BY TEAM IMPACT
Hall of Fame: Brooke Bond Taj Mahal–Ogilvy ‘Chai Bansuri’ Campaign Recognised
The campaign featured a large, functional teapot installation in Vijayawada, where steam from brewing tea was used to play Raag Hamsadhwani through a concealed flute.
09th January 2026BY TEAM IMPACT
Hall of Fame: KRAFTON’s BGMI x DDB Mudra Campaign Recognised for Exceptional Execution
The Great In-Game Wedding celebrated gamers Tanupreet and Jaspreet’s real-life love story by recreating their Mehendi, Sangeet, and Shaadi within BGMI.
09th January 2026BY TEAM IMPACT
BCCI gives Tata WPL 2026 ceremonies and match entertainment mandate to Laqshya Media Group
Laqshya Media Group to manage opening and closing ceremonies, mid-innings entertainment and fan engagement across all 22 matches
09th January 2026BY TEAM IMPACT
Flipkart appoints Gunjan Bhartia as Senior Vice President, Business Finance
Bhartia brings over 28 years of global finance experience; previously held leadership roles at GE and Coupang
09th January 2026BY TEAM IMPACT
Priyanka Vishnoi joins Liberty Shoes as Head of Marketing
Vishnoi comes from VLCC, where she served as Senior Brand Lead
09th January 2026BY TEAM IMPACT
Everyuth Naturals partners Gujarat Giants as skincare partner ahead of WPL 2026
Zydus Wellness brand to feature on Gujarat Giants’ jersey as part of Women’s T20 League association
08th January 2026BY TEAM IMPACT
Oriflame India partners with Nitanshi Goel to launch 'Opt Optimals Even Out' in India
Collaboration marks expansion of Oriflame’s skinimalist, science-led Optimals portfolio in India
08th January 2026BY TEAM IMPACT
Britannia The Laughing Cow launches ‘Snacking Ka New Angle’
Reframing cheese consumption, the campaign positions Cheese Triangles as a ready-to-eat snack for everyday moments
08th January 2026BY TEAM IMPACT
Sonal Poddar appointed Head of Marketing at Enterr10 Television
Former Jio Platforms strategy and marketing lead joins the television network
08th January 2026BY TEAM IMPACT
Attrangi appoints Apurv Singh as Strategic Consultant
Former Tata Group, Reliance Brands and Godrej Properties executive to advise the jewellery brand on growth and marketing strategy
08th January 2026BY TEAM IMPACT
Brut India has appointed Ashwanii Dandonaa as its Chief Commercial Officer (CCO)
In his new role, he will be responsible for revenue growth, brand partnerships and aligning commercial objectives with Brut’s editorial operations
08th January 2026BY TEAM IMPACT
Aisle Network launches new brand campaign ‘Better Because of Love’
Aisle Network has launched a new brand campaign titled Better Because of Love, following more than a decade of operating in India’s serious dating category
08th January 2026BY TEAM IMPACT
Hall of Fame: Indian Cancer Society x Sideways campaign recognised for standout execution
The short film adopts a prank-style format, featuring real people rather than actors, and captures their unfiltered reactions as they are confronted with the consequences of smoking.
07th January 2026BY TEAM IMPACT
Hall of Fame: Britannia & Talented’s Nature Shapes Britannia Wins for Execution
The campaign featured biodegradable OOH billboards designed around existing urban trees, reinforcing the brand’s sustainability focus without removing natural elements.
07th January 2026BY TEAM IMPACT
Mumbai radio stations air joint broadcast to highlight Dharavi redevelopment
Radio presenters of Radio Mirchi, BIG FM, Red FM, Radio Nasha and Radio City hosted the programme together from a single studio
07th January 2026BY TEAM IMPACT
Federal Bank unveils refreshed brand identity, The Fortuna Wave
Federal Bank has unveiled its refreshed brand identity, The Fortuna Wave,
07th January 2026BY TEAM IMPACT
Samarth Sharma Returns to Asianxt as COO to Spearhead Digital Transformation
In his role, Sharma will oversee growth initiatives with a focus on content expansion, consumer-facing products and technology-led platform development
06th January 2026BY TEAM IMPACT
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