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Government Opens Financial Bids to Empanel OTT Platforms
The financial bids, opened on April 8, 2026, mark a major shift toward structured, data-driven digital outreach
09th April 2026BY TEAM IMPACT
Myntra appoints Alia Bhatt as brand ambassador for fashion and beauty verticals
Actor fronts Myntra Beauty’s ‘Glow Up Days’ campaign as platform sharpens focus on discovery and accessibility
09th April 2026BY TEAM IMPACT
No takers for FIFA World Cup 2026 media rights in India: Report
Rights valuation slashed from $100 million to $35 million amid weak broadcaster interest
09th April 2026BY TEAM IMPACT
Reports: The Walt Disney Company Plans to Cut 1000 Jobs
Reports also mention that the marketing division is likely to be the most-affected sectors in the said lay-off
09th April 2026BY TEAM IMPACT
Tanishq enters natural gemstones segment with new campaign featuring Triptii Dimri
‘Hues’ collection positions colour-led jewellery as a form of self-expression ahead of Akshaya Tritiya
09th April 2026BY TEAM IMPACT
Policybazaar Launches ‘Baat To Sahi Hai’ Campaign With Founder Yashish Dahiya
This is an addition to the continuous efforts taken by the digital insurance marketplace to drive consumer education in financial planning and protection
09th April 2026BY TEAM IMPACT
MiQ Acquires Rocket Lab To Accelerate In-App Growth And Enhance Customer Acquisition
MiQ will be leveraging Rocket Lab's deep in-app expertise with its omnichannel capabilities to deliver an end-to-end solution for clients across all media channels
09th April 2026BY TEAM IMPACT
Soumya Ranjan Acharya exits Zee News after six-year stint
Senior media strategist set to take on global ad-tech leadership role
09th April 2026BY TEAM IMPACT
Slurrp Farm Taps Everyday Tiffin Anxiety in Back-to-School Campaign
New film centres on relatable morning chaos to highlight convenience-led healthy eating
08th April 2026BY TEAM IMPACT
Shah Rukh Khan and Sanya Malhotra headline Joy Personal Care’s new TVC
The Indian home-grown brand unveils the latest TVC for their ubtan face wash that is designed to meet everyday skincare needs
08th April 2026BY TEAM IMPACT
Amagi Unveils ‘Newspulse’ to Streamline AI-Led Newsroom Workflows
Agentic AI platform integrates content curation, editing and publishing into a single policy-driven system
08th April 2026BY TEAM IMPACT
super.money Cuts Through IPL Clutter with Salman–Arbaaz Khan Campaign
The fintech platform’s new film, featuring Salman Khan and Arbaaz Khan, underscores this shift with a narrative that embraces chaos and self-awareness
08th April 2026BY TEAM IMPACT
Cineflicks set to enter India’s OTT market with community-first approach
New platform aims to blend content streaming with deeper audience engagement in a crowded digital landscape
08th April 2026BY TEAM IMPACT
Amazon eyes expansion of quick commerce services across urban India
The company plans to expand AmazonNow to 10-15 cities while scaling back Amazon Fresh, the quick grocery delivery service
08th April 2026BY TEAM IMPACT
8B and PayU Partner to Bring UPI to Central Asia
Indian tourists visiting Central Asia can now pay via UPI, net banking, Indian debit and credit cards
08th April 2026BY TEAM IMPACT
Snitch Leverages Humour and Relatability in New Campaign Series
Three light-hearted films position the brand’s expanding lifestyle portfolio within everyday moments
08th April 2026BY TEAM IMPACT
Pepe Jeans London collaborates with Shreyas Iyer for ELLE India’s April edition
The partnership reinforces the brand's focus on individuality and builds cultural relevance at the intersection of sport and style
08th April 2026BY TEAM IMPACT
Kalyan Jewellers Unveils New Campaign Celebrating the Nimah Collection
Directed by Priyadarshan, the film highlights India’s temple jewellery traditions that have long been known as expressions of identity
08th April 2026BY TEAM IMPACT
Skyscanner launches ‘Hotline to SKY’ with Suryakumar Yadav
The Billboard teaser campaign sparks curiosity and conversation, as IPL fixtures drive a surge in cricket-led travel
08th April 2026BY TEAM IMPACT
India e-commerce set to hit USD250 bn by 2030: Google-Deloitte report
The report highlights rise of immersive tech, quick commerce and creator influence; hints that Gen Z, AI-led experiences will drive next phase of growth
07th April 2026BY TEAM IMPACT
Madison Media crosses ₹500 crore in new business
The Madison World unit continues to invest in future-ready capabilities further strengthening its strategic planning and decision-making precision
07th April 2026BY TEAM IMPACT
Cadbury Dairy Milk launches #TheKhaasSeat campaign for IPL 2026
Conceptualised by Ogilvy, the initiative introduces a dedicated section at Wankhede Stadium for first-time match attendees in partnership with Mumbai Indians
07th April 2026BY TEAM IMPACT
PharmEasy Launches Heart Health Campaign Targeting Young Indians on World Health Day
Targeted at individuals aged 30 and above, as well as those with a family history or lifestyle-related risks, the initiative aims to drive awareness around regular screening and early intervention
07th April 2026BY TEAM IMPACT
Slovic Appoints Tiger Shroff as Brand Ambassador, Launches ‘Gym Ghar Lao’ Campaign
Campaign positions home fitness as accessible and flexible amid low fitness infrastructure penetration in India
07th April 2026BY TEAM IMPACT
Wondrlab Network appoints Anju Sharma as Creative Lead – Content
Former FCB Ulka Senior Creative Director will report to Hemant Shringy and lead design-led creative thinking across the network
07th April 2026BY TEAM IMPACT
Johnson’s Baby Partners Zee5 for ‘Mom Talks’ Hosted by Parineeti Chopra
Series blends expert-led insights and real conversations to address modern parenting dilemmas
07th April 2026BY TEAM IMPACT
BIS introduces age-rating norms for video games
This includes the introduction of structured labels that can indicate elements such as violence, language, or other potentially sensitive material, bringing a layer of transparency for consumers
07th April 2026BY TEAM IMPACT
KitKat India Collaborates with One Piece for Anime-Themed Campaign
The collaboration brings popular characters from the globally recognised series onto KitKat packaging, celebrating their individual traits and appeal
07th April 2026BY TEAM IMPACT
Nutrition In Sync Launches Awareness Campaign on World Health Day
The campaign #StandWithScience focuses on the importance of science-backed nutrition and urges consumers to move away from fad diets
07th April 2026BY TEAM IMPACT
Pee Safe Appoints Smriti Mandhana as Brand Ambassador for Comfort Range
Partnership aims to normalise conversations around menstrual hygiene and position comfort as a core category-driver
07th April 2026BY TEAM IMPACT
Aditya Birla Jewellery’s Indriya launches its Akshaya Tritiya Campaign
The star-studded campaign, ‘Bada Shagun, Bade Offers’ celebrates prosperity, new beginnings and women’s endless love for jewellery
07th April 2026BY TEAM IMPACT
Lotus Herbals launches campaign for HydroActivated Sunscreen featuring Harnaaz Sandhu
Digital-first rollout highlights new formulation designed to respond to sweat and moisture, supported by OTT, social and OOH activations
07th April 2026BY TEAM IMPACT
Nikhil Gulati joins Hudle as VP – Marketing & Growth
In his new role, Gulati will lead brand-building; earlier, he founded and scaled Game Changers, leading campaigns for Bajaj Auto, JSW Steel and Honda 2 Wheelers
07th April 2026BY TEAM IMPACT
Sunidra Mattress launches campaign linking sleep with Kerala elections
Film by Toki Creative links good sleep with leadership, drawing from insights around political promises and decision-making in governance
07th April 2026BY TEAM IMPACT
Shemaroo acquires OHO Gujarati content library for ShemarooMe
Acquisition brings 30+ web series and 450+ actors, marking a first-of-its-kind consolidation in the Gujarati OTT space
07th April 2026BY TEAM IMPACT
Traya launches #ProofHaiBoss creator-led campaign with ₹25 lakh prize pool
Initiative pairs creators with real customers to document hair transformation stories, aiming to address trust gaps in the category
07th April 2026BY TEAM IMPACT
Jindal Stainless announces Ranveer Singh as its first-ever Brand Ambassador
The association boosts brand visibility and consumer connect, with Singh’s grit and reliability reflecting the brand’s core ethos
07th April 2026BY TEAM IMPACT
Ramson Perfumes Names Mrunal Thakur as Its Brand Ambassador
The collaboration marks a strategic shift in the brand's position from a utility-focused fragrance label into a lifestyle brand
07th April 2026BY TEAM IMPACT
Vikaas M Sachdeva to lead BitDelta India as Chief Executive Officer
At BitDelta India, Vikaas will lead overall strategy, market development, and platform execution
06th April 2026BY TEAM IMPACT
Shikhar Khanna joins VML as the Chief Strategy Officer
Before VML, Khanna was part of Dentsu India as Chief Strategy Officer - Media
06th April 2026BY TEAM IMPACT
Realme Consolidates Social Media Mandate with Creativeland Asia
The move comes as the brand looks to strengthen its digital communication and build a more consistent voice across platforms in a highly competitive smartphone market
06th April 2026BY TEAM IMPACT
B’spoke Wellness Onboards Malaika Arora to Build Trust in Preventive Nutrition
Malaika Arora’s onboarding signals a strategic push to build both cultural relevance and consumer trust in a category often criticised for exaggerated claims and short-term trends
06th April 2026BY TEAM IMPACT
Bisleri partners with Keinemusik for Mumbai music event
Association sees the brand create on-ground hydration experiences at the Mahalaxmi Racecourse event as Keinemusik makes its India debut during a high-profile music and culture showcase
06th April 2026BY TEAM IMPACT
Arun Srivastava Joins Numeros Motors as CEO
Srivastava brings over two decades of experience spanning strategy and leadership roles across the automobile and industrial sectors
06th April 2026BY TEAM IMPACT
Asian Paints Strikes a Musical Note to Push Damp Proof in Southern Markets
The campaign positions Damp Proof as the 'Waterproofing Ka Superstar', drawing parallels with the larger-than-life appeal and reliability of South Indian cinema icons
06th April 2026BY TEAM IMPACT
ZEE News launches nationwide campaign ‘Back to School’ against book overpricing
The campaign probes schools directing parents to specific vendors, focusing on price disparities, school-publisher ties, and potential consumer rights violations
06th April 2026BY TEAM IMPACT
Drools Unlocks Fresh Pet Food Category with Tetra Pak Tie-Up
Enabled by Tetra Pak’s retorting and aseptic packaging technology, the products are designed to remain shelf-stable without preservatives or refrigeration before opening
06th April 2026BY TEAM IMPACT
Rakesh Bedi features in Crocs India’s new digital campaign
Digital-first film blends nostalgia, humour and character-led content to turn everyday interactions into shareable moments while reinforcing the brand’s cultural relevance
06th April 2026BY TEAM IMPACT
Saugata Mukherjee joins YRF Entertainment as Head of Content
Former SonyLIV content head to lead films and series strategy as the studio strengthens its streaming ambitions
06th April 2026BY TEAM IMPACT
Zomato brings gully cricket to the forefront with new digital campaign
Instagram first campaign captures street cricket across real locations during the ongoing cricket season through a series of reels blending local play with match style narration
06th April 2026BY TEAM IMPACT
Allied Blenders and Distillers names Amar Sinha as MD designate
He previously served as COO at Radico Khaitan and held leadership roles at Whyte & Mackay India and Herbertsons (UB Group)
02nd April 2026BY TEAM IMPACT
Swiggy Dineout, Starbucks launch ‘Cancel Summer’
The novel campaign merges gaming, rewards and physical experiences to drive deeper engagement
02nd April 2026BY TEAM IMPACT
Emami to acquire Axiom Ayurveda
Deal to be completed in three months as Emami makes formal foray into beverages
02nd April 2026BY TEAM IMPACT
FedEx, CSK launch ‘The Move India Needs’ campaign
Second year of FedEx-CSK collaboration features Mahindra Singh Dhoni, Ruturaj Gaikwad and Urvil Patel in a three-film digital series
02nd April 2026BY TEAM IMPACT
Bodhi Tree Multimedia acquires majority stake in Moving Image Studios
The move aims to enhance BTML’s capabilities in creating youth-centric, platform-native, and unscripted formats, while expanding in-house intellectual property development
02nd April 2026BY TEAM IMPACT
The Arvind Store launches new campaign for 'Linen by Arvind' range
The campaign underscores the idea that selecting linen is more than a chore—it’s an experience to savour
02nd April 2026BY TEAM IMPACT
HDFC Life partners with Kolkata Knight Riders for IPL 2026
HDFC Life plans to run high‑impact digital, social, and on-ground promotions with Kolkata Knight Riders
02nd April 2026BY TEAM IMPACT
OZi names Parineeti Chopra as brand ambassador
Parineeti’s association with OZi reflects the brand’s focus on young parents who are balancing careers, personal aspirations and childcare in fast-paced urban environments
02nd April 2026BY TEAM IMPACT
Sidharth Kedia re-joins NODWIN Gaming as Chief Strategy and Investments Officer
In the role, Kedia will oversee strategic planning, fundraising and mergers and acquisitions, at a time when the company is expanding globally and exploring a potential public listing
01st April 2026BY TEAM IMPACT
Tata Starbucks spotlights Indian single-origin coffee in new film
As part of the launch, the brand has introduced ‘Trace the Cup’, a content series that takes viewers behind the scenes of coffee cultivation and production, tracking the journey from estate to cup
01st April 2026BY TEAM IMPACT
Skechers returns as Mumbai Indians kit partner for third season
The association reinforces the brand’s growing footprint in India’s cricket ecosystem, aligning with one of the league’s most successful franchises
01st April 2026BY TEAM IMPACT
BHIM's ‘Mahi Way’ campaign underscores trust and simplicity in digital payments
Conceptualised by Tilt Brand Solutions, the campaign uses Dhoni's calm and dependable persona to align with the experience the app offers for old & new users
01st April 2026BY TEAM IMPACT
Nissan Motor Corporation unifies global communications under single network
By integrating regional teams, Nissan aims to streamline workflows, improve access to shared tools and expertise, and enhance coordination across markets
01st April 2026BY TEAM IMPACT
Dyson unveils tongue-in-cheek ‘Beauty Pet Range’ for April Fool’s Day
Positioned as a bold step into pet styling, the announcement mimics the brand’s innovation-led tone, presenting engineered solutions for a variety of fur types and grooming needs
01st April 2026BY TEAM IMPACT
Standard Chartered Appoints Nalini Tarakeshwar as Global Head of Foundation
Former UBS Optimus Foundation executive Tarakeshwar will lead global strategy as youth employability gap widens
01st April 2026BY TEAM IMPACT
super.money brings back Salman Khan for second film in ‘No Drama, Only Cashback’ campaign
The campaign has been developed by Tilt Brand Solutions and produced by Early Man Film, with Ayappa KM directing the film
01st April 2026BY TEAM IMPACT
From Fandom to Family: Mumbai Indians Launches Campaign with Kinnect
'Fans Nahi Fam' aims to move from a model where fans rally behind a team to one where the team actively participates in the lives of its supporters, reinforcing a sense of belonging
01st April 2026BY TEAM IMPACT
Vikram Solar renews KKR partnership, expands ‘Sixes for Solar’ initiative
To support the campaign, Vikram Solar has rolled out a television commercial featuring KKR players Rinku Singh, Rachin Ravindra and Finn Allen
01st April 2026BY TEAM IMPACT
Cipla CEO Umang Vohra steps down, Achin Gupta takes charge as MD and GCEO
Vohra joined Cipla in 2015 as global chief financial and strategy officer before being elevated to MD and GCEO a year later
01st April 2026BY TEAM IMPACT
Tissot launches ‘When Confidence Whispers from the Wrist’ campaign featuring Daniel Ings
The launch also marks the expansion of the Gentleman line with a new 38mm variant, building on the success of the 40mm model
01st April 2026BY TEAM IMPACT
WPP Media appointed Integrated Media Agency of Record for IKEA Malaysia
The three-year mandate, encompassing integrated media strategy, planning, and buying across all channels, signals a new chapter in how IKEA Malaysia connects with its customers
01st April 2026BY TEAM IMPACT
KFC unveils campaign for Crispy Shawowrma Wrap
The product is available across KFC’s outlets in India, as well as via its digital platforms and food delivery partners
01st April 2026BY TEAM IMPACT
Livguard Joins Punjab Kings as Exclusive Power Partner for IPL 2026
The partnership aligns with Livguard’s broader push to position itself as a comprehensive energy solutions provider, spanning inverters, batteries, and solar technologies
31st March 2026BY TEAM IMPACT
Centrum launches ‘Har Din Ko Kar Recharge’ campaign to tackle everyday fatigue
Centrum Recharge contains key micronutrients including Vitamin C, Vitamin B12, magnesium and zinc, aimed at supporting energy, hydration and immunity
31st March 2026BY TEAM IMPACT
Dish TV moves Kerala HC seeking regulatory parity for DD Free Dish
The company has argued that DD Free Dish’s continued operation in an unencrypted, non-addressable format is 'arbitrary and discriminatory'
31st March 2026BY TEAM IMPACT
PharmEasy launches ‘On-time or Free’ campaign amid cricket season push
Diagnostic play promises timely sample collection, adds BOGO health checkups
31st March 2026BY TEAM IMPACT
KP Group Joins Delhi Capitals as Associate Sponsor for Indian T20 League 2026
Renewable energy firm looks to scale national visibility and sustainability messaging through cricket
31st March 2026BY TEAM IMPACT
Fastrack Signs Siddhant Chaturvedi to Anchor ‘Never Same. Never Sane.’
The campaign marks a strategic shift for Fastrack, repositioning the analogue watch from a functional device to a fashion-led expression of individuality
31st March 2026BY TEAM IMPACT
The Revolver Club Launches ‘Lyric Endorsement’ Campaign to Drive Vinyl Sales
VIRTUE India-led campaign turns iconic song lyrics into shoppable vinyl-led creatives
31st March 2026BY TEAM IMPACT
Atom Network wins creative mandate for Limca
Limca is stepping up marketing efforts after crossing ₹2,800 crore in 2024
31st March 2026BY TEAM IMPACT
Philips Taps Yami Gautam Dhar for Avent Campaign, Pitches Sterilisation Over Boiling
Brand cites survey data to position sterilisers as a more effective, science-led approach to infant hygiene
31st March 2026BY TEAM IMPACT
Vishal Kaul takes charge as CEO at Uno Minda
Kaul brings experience across consumer durables and electronics, having held leadership roles at Crompton Greaves Consumer Electricals, Samsung Electronics, Nokia and Thermax
31st March 2026BY TEAM IMPACT
Lenovo Announces Global Partnership with David Beckham
The collaboration builds on Lenovo’s expanding role in global football, including its position as the Official Technology Partner of FIFA World Cup 2026 and the FIFA Women’s World Cup 2027
31st March 2026BY TEAM IMPACT
Olio Pizza Renews Rajasthan Royals Tie-Up, Unveils ‘Slice Maar’ Campaign for IPL 2026
Brand launches ₹99 Royal Pizza Slice as centrepiece of fan-first, on-ground and digital activations
31st March 2026BY TEAM IMPACT
YAAP Acquires Majority Stake in Gozoop in Landmark Independent Agency Deal
The move underscores ongoing consolidation in the independent digital agency ecosystem, as firms scale capabilities and expand market share through strategic acquisitions
31st March 2026BY TEAM IMPACT
X's global marketing lead Angela Zepeda steps down after a short tenure
Former Hyundai CMO exits less than 18 months after taking up long-vacant role
30th March 2026BY TEAM IMPACT
Johnnie Walker Partners with Virat Kohli for New 'Keep Walking' Campaign
At its core is a high-energy film that captures Kohli beyond the cricket pitch, from personal moments to entrepreneurial pursuits, reflecting a life in constant evolution
30th March 2026BY TEAM IMPACT
Casio India showcases vintage collection at ‘Vintage Verse’ in Mumbai
The experience is built around the brand’s ‘Future Classics’ philosophy and leans on experiential storytelling to show the evolution of Casio’s Vintage collection across design and culture
30th March 2026BY TEAM IMPACT
Pay10 launches ‘Pay10 World’ in India with 'No Borders. Just Business' campaign
The campaign, featuring two films, highlights challenges in global payments for Indian businesses
30th March 2026BY TEAM IMPACT
CREX Partners with Delhi Capitals to Revolutionise Fan Engagement in T20 2026
Interactive quizzes, live rewards, and immersive experiences set to transform how fans follow every Delhi Capitals match
30th March 2026BY TEAM IMPACT
MS Dhoni invests in Kuku, joins as Kuku TV brand ambassador
Dhoni’s investment comes as the platform sharpens its focus on short-form video and AI-driven storytelling
30th March 2026BY TEAM IMPACT
Nilkamal Homes and tgthr. Launch Safe Space Studios to Empower Digital Creators
Through Safe Space Studios by Nilkamal Homes, Nilkamal Homes and tgthr. are redefining how retail spaces intersect with digital culture to inspire creation
30th March 2026BY TEAM IMPACT
Britannia Extends Jim Jam–Marvel Play with OOH and On-Ground Activations
Campaign spans highway installations, cinema engagement and campus outreach to bring the Marvel-themed packs to life
30th March 2026BY TEAM IMPACT
Bata Launches Back-to-School Footwear Range starting at ₹599
‘Strong Steps, Small Price’ campaign focuses on comfort, ease and value as parents prioritise practicality for the upcoming academic year
30th March 2026BY TEAM IMPACT
Boat renews RCB partnership for eighth IPL season as Official Audio Partner
The partnership will extend across digital campaigns, on-ground activations and fan engagement initiatives during the tournament
30th March 2026BY TEAM IMPACT
Kotak Mahindra Prime Names Suraj Rajappan as MD & CEO
Leadership baton passes as Shahrukh Todiwala retires after 30 years; Rajappan to take charge from June 1, 2026
30th March 2026BY TEAM IMPACT
Astrotalk launches three-film campaign on everyday dilemmas amid ongoing IPL season
Directed by filmmaker Nitesh Tiwari, the digital films move away from traditional advertising tropes to tell deeply relatable, slice-of-life stories
30th March 2026BY TEAM IMPACT
WPP, Publicis and OMG Dominate India’s Media Pitch Landscape in COMvergence 2025 Rankings
WPP Media emerges as the clear leader, securing $320 million in new business value, Publicis Media follows with $223 million
30th March 2026BY TEAM IMPACT
BCCI signs Kingfisher Water as IPL ‘Good Times’ partner
The agreement follows the brand’s earlier collaboration with the Women’s Premier League and extends its presence into the men’s IPL
28th March 2026BY TEAM IMPACT
Innocean India lays off 15 employees, including senior leaders
Layoffs have impacted departments like Account Management, Creative, OOH, Digital Media and Automative Showroom functions
27th March 2026BY TEAM IMPACT
TOP STORY
The Anti-Scale Playbook: Building Spaces That Become A Legacy
Aman Dua, partner, 403 Forbidden Bar, pens on the new-age hospitality playbook that aims to build something so unique, intentional and culturally precise that it is one-of-a-kind
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