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Jopa Malantic elevated to Global Brand VP for Sunsilk and TRESemmé at Unilever
Malantic has been associated with Unilever for over 14 years and brings more than two decades of experience across global FMCG brands
30th January 2026BY TEAM IMPACT
Branch International Names Sricheta Das as Head of Marketing for India
In this role, Das will be responsible for driving Branch India’s overall marketing strategy with a strong focus on customer acquisition and retention.
30th January 2026BY TEAM IMPACT
ixigo Trains renews Rohit Sharma as brand ambassador for second year
The partnership continues to strengthen ixigo Trains’ connect with India’s rail travellers, reinforcing trust, reliability and innovation in train travel
30th January 2026BY TEAM IMPACT
Sony India rolls out wildlife-centric brand campaign ‘Think Wildlife, Think Sony’
Through this campaign, Sony invites enthusiasts to explore wildlife photography and filmmaking through Sony’s digital imaging ecosystem
30th January 2026BY TEAM IMPACT
Jeet Kumar Takes Charge as Director – Category Management at Myntra
In his new position, Kumar will be responsible for shaping category strategy, enhancing brand partnerships and driving growth across key segments on the marketplace.
30th January 2026BY TEAM IMPACT
Concept Public Relations Named Media & Communications Partner for NSE
The collaboration aims to ensure a cohesive communication approach that effectively reaches investors and reinforces confidence in the market
30th January 2026BY TEAM IMPACT
Britannia Treat Croissant Celebrates National Croissant Day as Croissant’s Birthday
Britannia Treat Croissant marked National Croissant Day by celebrating it as Croissant’s Birthday through a street-level public activation featuring music, crowds and a life-sized croissant cut-out
30th January 2026BY TEAM IMPACT
Malaika Arora stars in Invogue’s new campaign
The shapewear brand’s Instagram-first film uses humour and cinematic storytelling to spotlight fit, compression and self-assurance
30th January 2026BY TEAM IMPACT
BharatPe launches ‘Super Over’ campaign with Rohit Sharma ahead of ICC Men’s T20 World Cup
As part of the initiative, BharatPe has released a high-energy brand film that blends match-day pressure with familiar payment situations from daily life
30th January 2026BY TEAM IMPACT
Škoda Auto India and BBH India unveil ‘You Never Drive Alone’
The new campaign marks the rollout of Škoda’s new brand-wide service programme, Škoda Super Care focused on long-term ownership assurance
30th January 2026BY TEAM IMPACT
PHD appoints Pratik Dawda as Associate Vice President
Dawda joins the agency after nearly a decade at Wavemaker, bringing strong experience in data and audience-led marketing
30th January 2026BY TEAM IMPACT
Sam Balsara to retire from Blue Star board
Blue Star has announced that Sam Balsara will retire as an Independent Director from its board on January 31, 2026, after completing two consecutive terms
29th January 2026BY TEAM IMPACT
Wondrlab Network appoints Ishaan Balvani as Creative Lead – Digital
In his new role, Balvani will lead digital creative work across the network, focusing on culture-led storytelling, brand relevance and integrated digital solutions
29th January 2026BY TEAM IMPACT
Godrej Backs Handloom Revival with ‘Tested for Handlooms’ Washing Machine Initiative
The campaign combines AI-powered appliance testing with multi-city outdoor and digital outreach to encourage everyday use of Indian handloom fabrics
29th January 2026BY TEAM IMPACT
OPPO India Launches ‘Hat-trick Ki Tayyari’ Campaign
Featuring Tilak Varma and Arshdeep Singh, this digital-first cricket content series aligns Reno15 promotion with World Cup and IPL season fan engagement
29th January 2026BY TEAM IMPACT
Oben Electric’s #SaluteAtSignal Initiative Honours Bengaluru Traffic Police
Commuters across key city junctions participated in coordinated red-signal tributes recognising frontline traffic officers during Road Safety month
29th January 2026BY TEAM IMPACT
ZOFF Foods Appoints Harpreet Singh as Head of Supply to Strengthen Operations
Harpreet Singh to lead supply planning, logistics and digitisation across B2B, D2C, retail and export channels
29th January 2026BY TEAM IMPACT
Airtel to offer free Adobe Express Premium to 360 million customers
Under the arrangement, Airtel customers will be able to access Adobe Express Premium, which is typically priced at around ₹4,000 annually, through the Airtel Thanks App
29th January 2026BY TEAM IMPACT
AYUSHEXCIL and Zepto sign MoU to enable online access to Ayush products
The MoU was signed in the presence of Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush. It was executed by Shri Anurag Sharma, Chairman, AYUSHEXCIL, and Shri Kaivalya Vohra, Co-Founder, Zepto
29th January 2026BY TEAM IMPACT
Kotak Mutual Fund Launches ‘Vote for Long-Term Growth’ Campaign for Kotak Flexicap Fund
Campaign draws a parallel between voting choices and long-term investment decisions during the election season
28th January 2026BY TEAM IMPACT
Rajnigandha launches ingredient-led TV commercial highlighting blending process
The film is titled ‘Yun Hi Nahin Main Rajnigandha Ban Jaata Hun’ has been directed by French filmmaker Bruno Aveillan and conceptualised by McCann Advertising.
28th January 2026BY TEAM IMPACT
WPP Media confirms Ajay Gupte's departure as President - Client Solutions
Gupte moves on from WPP Media after leadership stints since 2011 across South East Asia and India
28th January 2026BY TEAM IMPACT
WPP Media appoints Shekhar Banerjee as President - Client Solutions, South Asia
Banerjee joined WPP Media in 2018 as Managing Partner – West at Wavemaker India. In 2023, he was elevated to Chief Client Officer – West, North and East at Wavemaker India
28th January 2026BY TEAM IMPACT
PHD Media names Vinita Shrivastav as VP – Business Planning to lead Marico mandate
Shrivastav has more than 17 years of experience in brand strategy, integrated marketing and media planning. She began her career in research at TAM Media and later held roles at Reliance and Zee
28th January 2026BY TEAM IMPACT
MY FM launched as Bhuj and Gandhidham’s first private radio station
The stations were officially inaugurated by the Honourable Chief Minister of Gujarat, Shri Bhupendra Patel, marking an expansion of MY FM’s presence in Gujarat
28th January 2026BY TEAM IMPACT
Philips India Appoints Rasha Thadani as Brand Ambassador for Hair Styling Range
The association is marked by the launch of a digital campaign highlighting styling solutions designed for Indian hair and local climate conditions
28th January 2026BY TEAM IMPACT
Lodestar UM wins integrated media mandate for Amazon Music in India
The mandate covers full-funnel media activation, with the agency deploying its Full Color Media framework to drive integrated campaigns
28th January 2026BY TEAM IMPACT
Franklin Templeton India investor awareness drive reaches Bengaluru
The campaign marks Franklin Templeton’s 30 years in India and involves a 30-day journey covering 21 cities, starting from Kanyakumari and concluding in Srinagar, Jammu & Kashmir
28th January 2026BY TEAM IMPACT
Thyrocare Onboards Madhuri Dixit as the Brand Ambassador
The diagnostics company says the association aligns with its focus on preventive healthcare and routine health monitoring across India
28th January 2026BY TEAM IMPACT
Cheil X appoints Ritesh Rao to head Mumbai, elevates Kanika to lead Delhi office
Rao joins as Head of Operations for Mumbai, while Kanika steps up from Vice President to head the Delhi office
27th January 2026BY TEAM IMPACT
Swiggy integrates Food, Dining and Instamart ordering into AI chat tools
Swiggy Ltd has announced the launch of MCP integrations across Swiggy Food, Instamart and Dineout, allowing users to place orders and make reservations through AI assistants
27th January 2026BY TEAM IMPACT
Varun Dhir elevated to Associate VP - Investment at Omnicom Media India
Prior to his elevation, Dhir served as General Manager-Investments at Omnicom Media India, overseeing investment responsibilities after joining the company in 2017
27th January 2026BY TEAM IMPACT
Hero MotoCorp appoints Shivalika Chadha Malik as Head of Communications
Prior to joining Hero MotoCorp, Malik spent six years at PepsiCo. She most recently served as Associate Director - Brand Communications for the AMESA region
27th January 2026BY TEAM IMPACT
Meta tests paid subscriptions across Instagram, Facebook and WhatsApp
Meta Platforms is preparing to test new subscription models across Instagram, Facebook and WhatsApp, aiming to generate revenue beyond advertising.
27th January 2026BY TEAM IMPACT
Vir Das fronts KFC India’s ‘Dunked’ campaign addressing everyday ‘dry’ situations
The campaign film features the comedian offering humorous responses to social, work and personal scenarios framed as lacking excitement.
27th January 2026BY TEAM IMPACT
Sony Pictures Networks India signs sponsors for Wheel of Fortune India
The show will air on Sony TV, with Maruti Suzuki and Maaza as Co-presenting Partners and brands like Philips Home Appliances, StockGro, Denver Perfumes and more as co-powered partners
27th January 2026BY TEAM IMPACT
Jonty Rhodes joins Budweiser 0.0 as ICC Men’s T20 World Cup Trophy visits Lollapalooza
The initiative marked Budweiser 0.0’s integration of the ICC Men’s T20 World Cup Trophy Tour into Lollapalooza India, extending the tournament’s presence beyond traditional cricket venues
27th January 2026BY TEAM IMPACT
Marico acquires controlling stake in gourmet snacking brand 4700BC
Post this transaction, 4700BC will remain founder-led, accelerating growth via new product launches, stronger multi-channel distribution and a sharper, innovation-led premium brand positioning
27th January 2026BY TEAM IMPACT
Ad veteran Piyush Pandey conferred Padma Bhushan posthumously
Cricketers Harmanpreet Kaur and Rohit Sharma among the other Padma awardees announced on Republic Day eve
27th January 2026BY TEAM IMPACT
Why 2026 Will Reward Clear Decisions, Not Busy Brands
Deepak Lamba, Founder & CEO, ImagiNxt, on why 2026 needs clear decisions, with marketing as a business lever and AI as infrastructure
27th January 2026BY admin
Sunfeast Wowzers launches new ‘Cheesy Nahi Cheesier’ campaign
The new film, created by Ogilvy, is set in a lively environment and depicts friends sharing snack breaks.
23rd January 2026BY TEAM IMPACT
EU to review Netflix and Paramount bids for Warner Bros simultaneously
Netflix recently revised its offer to an all-cash bid of about $82.7 billion, or $27.75 per share, aiming to provide greater certainty to shareholders and accelerate the deal process
23rd January 2026BY TEAM IMPACT
Zepto Hosts Fitverse Wellness Event in Bengaluru with Angel One
The event was co-powered by UpUrFit, Centrum, Britannia NutriChoice, and Epigamia, and supported by Lifelong, Hansaplast, Cosmix, Avvatar, Swiss Military, and Pintola
23rd January 2026BY TEAM IMPACT
Ranveer Singh–backed SuperYou launches Mega Protein Wafer with 20g protein
SuperYou, the protein-first snacking brand co-founded by Ranveer Singh and entrepreneur Nikunj Biyani, has rolled out a new campaign anchored around its Mega Protein Wafer
23rd January 2026BY TEAM IMPACT
Snapchat Expands Family Center With New Parental Insights on Teen Usage in India
New tools offer parents visibility into screen time patterns, friend connections and safety settings, while maintaining teen privacy
23rd January 2026BY TEAM IMPACT
ZILO brings Anaita Shroff Adajania on board as Style Director and equity partner
Under the agreement, Anaita will be involved in curating edits, developing collections, and introducing brands on the platform. She will also have a dedicated page on the ZILO app
23rd January 2026BY TEAM IMPACT
Kshitij Mehta Takes Charge of Motion Pictures at Collective Artists Network
In his expanded role, Mehta will oversee the motion pictures slate, including literary and casting, and the development of original projects under Ratpack Stories
23rd January 2026BY TEAM IMPACT
WPP launches WPP Production to integrate global creative and production operations
The transition takes effect on February 23, bringing together Hogarth and WPP’s production teams under a single global platform
23rd January 2026BY TEAM IMPACT
Anand Kumar Joins Olectra Greentech as Head of Brand, Marketing, Digital & Communications
Kumar brings experience from SWITCH Mobility, Ashok Leyland and Panasonic to drive brand-building for the company’s next growth phase
23rd January 2026BY TEAM IMPACT
JioBlackRock Investment Advisers Appoints Madhurita Sengupta as Chief Marketing Officer
With stints at AWS, DBS Bank, Vodafone and HSBC, Sengupta takes charge of brand and customer engagement for JioBlackRock advisory platform
23rd January 2026BY TEAM IMPACT
Ranbir Kapoor Appointed Brand Ambassador for PNG Jewellers
The association takes place as the legacy jewellery brand looks to deepen national reach and connect with younger consumers
22nd January 2026BY TEAM IMPACT
PhonePe updates IPO draft prospectus ahead of expected listing
According to media reports, the revised draft includes an offer for sale of 5.07 crore shares by existing shareholders, including Walmart Inc. and Tiger Global Management
22nd January 2026BY TEAM IMPACT
Redcliffe Introduces AI Facial Health Check Using Smartphone Cameras
Redcliffe Labs has introduced an AI-powered facial scanning tool aimed at supporting preventive health awareness through smartphone cameras
22nd January 2026BY TEAM IMPACT
ZET receives NPCI approval to launch UPI payments via RuPay credit cards
ZET has received approval from the National Payments Corporation of India (NPCI) for its Third-Party Application Provider (TPAP) licence, enabling the launch of ZET UPI
22nd January 2026BY TEAM IMPACT
Wondrlab appoints Shidush Contractor as COO – Influencer Marketing
Shidush Contractor joins from Qoruz, where he was Business Head – Middle East & North Africa, leading regional expansion and working with brands and agencies on influencer intelligence
22nd January 2026BY TEAM IMPACT
Holiday Inn Express Appoints Priyanka Ahluwalia as Cluster General Manager
She will oversee operations of SAMHI’s 12 Holiday Inn Express hotels across India
22nd January 2026BY TEAM IMPACT
Havas CX India Appoints Amandeep Singh Kochar as EVP – Experience Strategy & Martech Head
Most recently, he was with VML, where he helped build CX and commerce capabilities across India and Southeast Asia, working on regional mandates from Thailand and Malaysia
22nd January 2026BY TEAM IMPACT
Whisper Ropes in Jemimah Rodrigues to Spotlight Period Panty for Active Lifestyles
As part of the association, Jemimah Rodrigues features in the brand’s campaign film under the theme ‘Ab Mudna Nahi, Udna Hai’
21st January 2026BY TEAM IMPACT
Pocket FM Appoints Former Meta AI Scientist Vasu Sharma as Head of AI
He will lead AI research, foundation model development and creator-focused innovation for the audio storytelling platform
21st January 2026BY TEAM IMPACT
SBI Life Appoints Rishabh Pant and Ravindra Jadeja as Brand Ambassadors
The insurer introduces character-led storytelling to link personal ambition with financial preparedness
21st January 2026BY TEAM IMPACT
Eternal's Group CEO Deepinder Goyal steps down
Blinkit CEO Albinder Singh Dhindsa will take charge as the company's CEO
21st January 2026BY TEAM IMPACT
Ganesh Lakshminarayanan appointed MD and CEO of Tata Communications
Before joining ServiceNow, Ganesh was the CEO of Airtel Business in India and, prior to that, the CEO of Airtel's Enterprise Business unit
21st January 2026BY TEAM IMPACT
Snitch enters corporate gifting category through partnership with Trruu Global Brands News
Snitch has announced its entry into the corporate gifting category, introducing a catalogue focused on fashion-led apparel and accessories for organisations
21st January 2026BY TEAM IMPACT
Zuno General Insurance revives Talking Zebra campaign to mark Road Safety Month
The campaign focuses on recognising commuters who follow traffic rules and will be conducted at traffic signals with high footfall in select cities across India
21st January 2026BY TEAM IMPACT
Speciale Invest elevates Vishnu Rajeev to Partner
Speciale Invest announced the elevation of Vishnu Rajeev to Investment Partner as the firm continues to invest from its third pre-seed and seed-stage fund
21st January 2026BY TEAM IMPACT
Yes Madam launches digital campaign with Shweta Tiwari
The campaign follows the brand’s recent collaborations with Ekta Kapoor, Sakshi Tanwar and Anita Hassanandani
21st January 2026BY TEAM IMPACT
Stroom secures Shark Tank India funding
Stroom has appointed AURA, a division of ^ a t o m, as its creative agency to lead its brand strategy, content execution and go-to-market rollout following its funding on Shark Tank India
21st January 2026BY TEAM IMPACT
Randeep Hooda Invests in Nutrition Startup TeinPro with Protein Bar Launch
The brand positions its first product as an everyday protein solution tailored to Indian dietary habits
20th January 2026BY TEAM IMPACT
HCF launches ‘Achchha Papad, Sachcha Papad’ campaign for Kemchho Papads
The integrated campaign has been conceptualised and executed by HCF, with digital and social media amplification handled by HCF Click
20th January 2026BY TEAM IMPACT
NEWME Partners JioHotstar to Enable In-Stream Shopping on MTV Splitsvilla 16
The collaboration introduces a contextual commerce feature allowing viewers to purchase outfits worn on the show without leaving the streaming platform
20th January 2026BY TEAM IMPACT
Warner Bros. Discovery acquires broadcast rights for Om Nom Stories by ZeptoLab
All 26 seasons of ZeptoLab’s animated series to air across Cartoon Network, POGO, Discovery Kids and discovery+
20th January 2026BY TEAM IMPACT
RiteBite Max Protein launches new campaign for millet-based wafer protein bars
Product blends traditional grains with protein in a familiar wafer format as FMCG brands rethink indulgent snacks
20th January 2026BY TEAM IMPACT
Narayana Health Group CMO Ashish Bajaj steps down after four years at Narayana Health
Bajaj was associated with Narayana Health for almost four years. Prior to this, he was Head of Marketing at MediBuddy from 2019 to 2022
20th January 2026BY TEAM IMPACT
Hero MotoCorp turns Himalayan prayer flags into first-aid kits for bikers
Conceptualised by Saatchi & Saatchi India, this campaign by Hero Motocorp is a safety initiative for motorcyclists, travelling in the Himalayan region
20th January 2026BY TEAM IMPACT
Contract Advertising India wins BMW India integrated comms mandate
Under the mandate, Contract Advertising India will manage integrated brand comms across platforms, including creative strategy, campaign development and digital storytelling
20th January 2026BY TEAM IMPACT
Adobe report finds 97% of Indian creators say generative AI boosts creator economy
The study found that creative generative AI is now widely embedded in creator workflows - 99% of Indian creators said they actively use such tools
20th January 2026BY TEAM IMPACT
Flipkart urges shoppers to replace appliances in Republic Day sale campaign
The campaign, released ahead of the Republic Day draws on the widely recognised habit of using a ‘chaanta’ when appliances such as washing machines, refrigerators or TVs malfunction
20th January 2026BY TEAM IMPACT
Sachin Sahay appointed CEO of Birla Opus Paints
Prior to this appointment, Sachin Sahay was with ITC, where he last served as Executive Vice President – Sales
19th January 2026BY TEAM IMPACT
Raymond Lifestyle appoints Satyaki Ghosh as CEO
He joins Raymond Lifestyle Limited from the Aditya Birla Group, where he most recently served as Chief Executive Officer – Cellulosic Fashion Yarn, Grasim Industries
19th January 2026BY TEAM IMPACT
Zomato and Smriti Mandhana challenge India to make difficult decisions with Healthy Mode
The campaign argues that choosing healthy food is not about restriction, but about making difficult choices that lead to growth
19th January 2026BY TEAM IMPACT
ting launches ting Sports, a dedicated sports marketing vertical
Advertising agency ting has announced the launch of ting Sports, a dedicated sports marketing vertical under the ting umbrella
19th January 2026BY TEAM IMPACT
AnyMind Group acquires Sun Smile to expand offline retail and O2O capabilities
By integrating Sun Smile, AnyMind Group will extend its BPaaS capabilities beyond digital screens to include nationwide offline retail distribution
19th January 2026BY TEAM IMPACT
SW Network wins MINI India’s creative mandate
The agency will lead MINI India’s creative mandate and provide digital and creative services to strengthen the brand’s digital presence and grow its community across platforms
19th January 2026BY TEAM IMPACT
Lens Vault Studios unveils first generative-AI series, Bal Tanhaji
Lens Vault Studios (LVS), the newly launched entertainment company led by Ajay Devgn and Danish Devgn, has announced its debut production, Bal Tanhaji
19th January 2026BY TEAM IMPACT
Sunfeast Supermilk marks Jallikattu with Naatu Maatu Paal activation
Drawing from the same cultural context, Sunfeast Supermilk associated its Naatu Maatu Paal (native cow’s milk) positioning with the event through an on-ground activation
19th January 2026BY TEAM IMPACT
Krisp appoints Vimal Nair as Chief Growth Officer to lead India expansion
Krisp today announced the appointment of Vimal Nair as Chief Growth Officer, India, as it expands its presence in the country’s BPM market
19th January 2026BY TEAM IMPACT
Budweiser 0.0 launches ICC Men’s T20 World Cup 2026 campaign ‘In the Hands of Fans’
Budweiser 0.0 has announced the launch of ‘In the Hands of Fans’, marking the start of its partnership with the International Cricket Council (ICC) for the ICC Men’s T20 World Cup 2026
19th January 2026BY TEAM IMPACT
DS Group names Subrat Chakravarty as Chief Human Resources Officer, Corporate
Dharampal Satyapal Group (DS Group), an FMCG conglomerate and multi-business corporation, has appointed Subrat Chakravarty as its Chief Human Resources Officer (CHRO), Corporate
19th January 2026BY TEAM IMPACT
ICICI Bank approves re-appointment of Sandeep Bakhshi’s term as MD and CEO
Bakhshi has been serving as MD and CEO of ICICI Bank since 15 October 2018. Before taking on the role, he was a Whole-time Director and Chief Operating Officer
19th January 2026BY TEAM IMPACT
Siddhant Chaturvedi to host Airbnb Original Experience offering local Mumbai tour
Four-hour experience will take guests through neighbourhoods, food and music, ending at Lollapalooza India
16th January 2026BY TEAM IMPACT
Vasmol Launches Pongal Campaign Highlighting Mother–Daughter Bond in Tamil Nadu
The campaign was rolled out through collaborations with Tamil digital creators Pranika, Sai Rithu, Preetha Suresh, Divya Gowri, Caroline Joel and Reshma Reshu
16th January 2026BY TEAM IMPACT
Sony Pictures Networks India announces leadership realignment
SPNI has announced a leadership realignment under a revised operating model, as the company moves towards a content-first, platform-agnostic and multi-lingual approach
16th January 2026BY TEAM IMPACT
Vega Auto launches ‘Pehnoge to Bachoge’ helmet safety campaign
Vega Auto launched a nationwide public safety awareness initiative focused on discouraging the practice of carrying helmets instead of wearing them while riding two-wheeler
16th January 2026BY TEAM IMPACT
Black Dog Soda appoints Emilia Clarke as global brand ambassador
Black Dog Soda has announced actor Emilia Clarke as its global brand ambassador, aligning the partnership with the brand’s ‘Savour the Pause’ philosophy
16th January 2026BY TEAM IMPACT
Sonali Singh appointed Head of Marketing at Switch Mobility
In this role, she will lead brand strategy, integrated marketing, digital and public relations, and work with the leadership team to support the company’s expansion in the electric mobility segment
16th January 2026BY TEAM IMPACT
Himalaya Wellness and RCB Women’s team launch ‘Remember Her Face’ campaign
‘Remember Her Face’ is part of the Himalaya 1derwoman Initiative, which works to train and coach girls across India by providing access to coaching and opportunities in cricket
16th January 2026BY TEAM IMPACT
Rajesh Kaul to be named Chief Revenue Officer at Sony Pictures Networks India
Kaul has been with SPNI since 2008 and previously served as Head of Sports Business, where he led the acquisition of several marquee sports properties for the network
16th January 2026BY TEAM IMPACT
Samsung India reviews Rs 300-crore media agency mandate
The mandate, estimated at around Rs 300 crore, is currently handled by Lodestar and covers media planning and buying across Samsung’s full product portfolio
16th January 2026BY TEAM IMPACT
Jubilant FoodWorks appoints Avneet Singh Puri as EVP and Head of Operations– Domino’s
Puri to oversee Domino’s operations across India and South Asia
16th January 2026BY TEAM IMPACT
Havas Selected Under European Commission’s New Five-Year Framework Contract
The mandate allows the agency group to support communication assignments for EU institutions across member states and international markets
16th January 2026BY TEAM IMPACT
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