Pepsi’s #AnyTimeIsPepsiTime campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025.
10th December 2025The weekly video series explains India’s development initiatives through short, character-led stories aimed at improving public understanding and civic literacy
10th December 2025The campaign shows flexibility matters in life and investing, using relatable moments like adjusting seats, stretching, or choosing comfy shoes
10th December 2025The campaign, created by Lowe Lintas, explores how small daily decisions shape routines, as NutriChoice adds a new 100% Millets Apple Cinnamon cookie to its range
10th December 2025Nippon Paint India appoints Mark Titus to lead its decorative division, bringing two decades of cross-industry experience to the company’s strategic growth plans
10th December 2025He has 15+ years of experience across fintech, BFSI, FMCG, consulting and tech, with past roles at IndusInd Bank, Stashfin, Citi, Carlsberg and EY
10th December 2025The new TVC shows a husband appreciating his wife’s long day by switching usual tea to Tata Tea Premium Care
10th December 2025Network Advertising has secured the creative duties for Bajaj Consumer Care Ltd.’s Coconut Oil, Amla and Gulabjal brands following a multi-agency pitch
10th December 2025As Associate Sponsor, Joy Personal Care will be visible across the season, including on the UP Warriorz jersey and merchandise
10th December 2025The announcement coincides with the launch of a new campaign, ‘Main Fast, Streax Super-Fast,’ aimed at consumers seeking quick and convenient grooming solutions
10th December 2025Mamaearth marked its 9th anniversary with an on-ground clean-air initiative across Delhi NCR, aligning its ‘Goodness Inside’ theme with activities aimed at raising awareness about air quality
10th December 2025Foxtale, an India-based beauty and personal care company, has launched a new bodycare brand, Hula Hoop by Foxtale, as it begins operating under a House-of-Brands model
10th December 2025Yes Madam has released a new advertisement featuring television actor Anita Hassanandani to promote its hygienic at-home salon and wellness services
10th December 2025The company’s new logo signals fresh beginnings and hope, with two unifying arcs that symbolise clarity, optimism and protection
10th December 2025Veeba’s “Mehnat Ka Phal Veeba Hota Hai” campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025.
10th December 2025Apeksha Mishra, VP and Head of Communications at Policybazaar, pens a piece on rebuilding trust in insurance through clarity, vernacular communication and meaningful, inclusive storytelling
09th December 2025Taneira’s ‘The Saree Expert’ campaign secures a place in IMPACT’s Top 75 Campaigns of 2025.
09th December 2025boAt’s satirical mockumentary Rock’in India secures a coveted spot in IMPACT’s Top 75 Campaigns of 2025.
09th December 2025The former GroupM, Madison and OMD professional will lead the agency’s branding and performance operations alongside founder Rajkumar Singh
09th December 2025With this film, the brand continues its focus on deeper conversations around hair loss and emotional wellbeing
09th December 2025The appointment is positioned to strengthen InCred Capital’s investment banking capabilities across advisory and capital markets
09th December 2025Wellbeing Kids Superfuel lets kids be joyful and curious while parents stay confident about their daily nutrition
09th December 2025Kaimera’s management team, led by founders Nick Behr and Trent McMillan, will report to James Wright, Group CEO of Havas ANZ
09th December 2025Under the partnership, Bisleri branding will appear on the uniforms of the Men’s National Team, Women’s National Team, U-19 Men’s Team and U-19 Women’s Team
09th December 2025The witty ‘Bassi vs Face Wash’ campaign by BBH India earns a coveted place among IMPACT’s most influential works of 2025.
09th December 2025The series continues Chupps’ focus on designing products with their end-of-life impact in mind, a direction evident in earlier initiatives such as biodegradable billboards and redesigned footwear
09th December 2025Featuring Viswanathan Anand and Gukesh Dommaraju, the ad uses a strategic face-off to showcase Apex Ultima Protek’s advanced Graphene-powered protection
08th December 2025Brand ambassadors Ranbir Kapoor and Rashmika Mandanna use humour and relatable moments to nudge customers toward smarter banking choices
08th December 2025Conceptualised by DDB Mudra, the film shows how it helps turn houses into secure, meaningful homes, reinforcing its trusted role in construction
08th December 2025At Marico, Awasthi was responsible for brand strategy, marketing initiatives and innovation across the company’s diverse beauty and wellness portfolio
08th December 2025For 29 years, Adani Foundation has empowered women via education, health, livelihoods, and community work, reaching 9.6M people in 22 states
08th December 2025The campaign shows Indians are underprepared for life’s uncertainties, with a 26-point gap between perceived and actual financial readiness
08th December 2025The initiative shows how mishandled e-waste taints soil, water and food, using food metaphors to drive responsible disposal among students
08th December 2025He will work with Executive Director Guruprasad Srinivasan to advance the firm’s global staffing vision with a 28+ years of multisector leadership
08th December 2025The mandate will be jointly managed by PivotRoots for Tata 1mg’s digital marketing and Havas Media India for its traditional media duties
08th December 2025Kotak Mahindra Life Insurance Company Limited has introduced a new campaign developed with Wondrlab, presenting retirement as the start of a new phase focused on reinvention and rediscovery
08th December 2025Bagriya has overseen the establishment of RT India’s new office, which includes a studio, newsroom and a team of more than 100 staff
08th December 2025Madison Communications has filed a second writ in the Delhi High Court, challenging the constitutional validity of parts of the Competition Act and clauses in the new CCI General Regulations, 2024
08th December 2025Under the arrangement, customers will be able to order select Galaxy products on Instamart and receive them within minutes
05th December 2025Stanley Lifestyles Limited, a major Indian furniture manufacturer and retailer, has appointed Mr. Abhijeet Sonar as the Chief Executive Officer of Stanley Retail Limited
05th December 2025The campaign spotlights four key products like home, car and MSME loans via bob Digi Udyam, plus the Masterstroke Lite savings account
05th December 2025The campaign spans TV, airport trolleys, train headrests, auto and state bus branding, plus digital across 4–5 top publications
05th December 2025Amazon Prime’s campaign ‘Every Kind of Emotion. It’s on Amazon Prime,’ crafted by Manja, clinches the No. 61 spot in IMPACT’s Top 75 Campaigns of 2025.
05th December 2025The new platform provides standardized program metadata for agencies and ad tech partners to plan, activate and measure CTV campaigns at the program level
05th December 2025Sony LIV’s Say No To Shark Tank India campaign, developed by Moonshot, has secured the No. 62 spot in IMPACT’s Top 75 Campaigns of 2025.
05th December 2025Perfetti Van Melle turns to interpersonal communication as a narrative device, positioning Alpenliebe within cultural conversations around empathy in fast-paced modern life
05th December 2025Conceptualised by DDB Mudra, the film spotlights Johnson’s Baby’s neonatal resuscitation efforts in a small-town hospital as a newborn is saved
05th December 2025The campaign brings the brand’s denim focus to India through a youth-centric narrative, featuring the ambassadors in signature American Eagle fits
05th December 2025The film shows modern Indian families moving through their mornings and how a simple, natural habit can quietly support their everyday health
05th December 2025Skoda Auto India’s Fans, Not Owners campaign, created by BBH India, has earned the No. 63 position in IMPACT’s Top 75 Campaigns of 2025.
05th December 2025BMW Group has announced that Rene Gerhard will become Managing Director of BMW Group Asia from 1 February 2026
05th December 2025Birla Opus Paints’ Special Mehmaan Aayenge campaign, crafted by Leo India, has secured the No. 64 position in IMPACT’s Top 75 Campaigns of 2025.
04th December 2025The campaign showcases Agoda’s low domestic hotel prices via humorous ad films, offering up to 50% off on select accommodations
04th December 2025Canva’s Jaadu Dadu Campaign, creative led by Kobita Banerjee, secures a spot in IMPACT’s Top 75 of 2025
04th December 2025The campaign launches with a six-part ad series showcasing OnePlus devices’ power and control, including the 15R, reflecting the Never Settle ethos
04th December 2025In his expanded role, Saxena will be based in Gurugram, continue leading BBH India nationally, and report to CEO Paritosh Srivastava
04th December 2025The TVC, ‘India Ka Naya Andaaz’, reflects modern India’s evolving tastes, style, and consumer preferences
04th December 2025Sunfeast has launched Mom’s Magic Ghee Roasted Nuts cookies, drawing inspiration from the practice of roasting nuts in ghee in Indian households
04th December 2025General Insurance Council of India’s Oscar Goes to Ghosh Babu campaign, created by Mullen Lowe Lintas, has earned the No. 66 position in IMPACT’s Top 75 Campaigns of 2025.
04th December 2025Rambabu Sanka joins as Director–Technical, while Agarwal brings 30+ years of experience in chemicals, bio-industrial and specialty materials
03rd December 2025The partnership was revealed through a car-led digital film, sparking excited reactions from top creators online
03rd December 2025FedEx’s ‘The FedEx Factor’ campaign, crafted by Saatchi & Saatchi India, has secured the No. 67 spot in IMPACT’s Top 75 Campaigns of 2025.
03rd December 2025The film follows Rakesh, one of 1,000+ hearing and speech-impaired Zomato riders, his resilience and how customer appreciation often doesn’t reach him
03rd December 2025Traya’s hair-loss campaign, crafted by the brand’s in-house team, has secured the No. 68 spot in IMPACT’s Top 75 Campaigns of 2025.
03rd December 2025Sunny Side Up, an integrated communications agency, has been appointed to handle the creative mandate for Lapis Bard
03rd December 2025WPP Media will drive InCred Money’s full-funnel marketing from Mumbai, supporting the brand’s next phase of growth and expansion
03rd December 2025GCPL has released a digital film to mark the International Day of Persons with Disabilities highlighting the experiences and work of employees with disabilities across its operations
03rd December 2025Flipkart’s SuperCoins campaign, crafted by FCB Kinnect, has secured the No. 69 spot in IMPACT’s Top 75 Campaigns of 2025.
03rd December 2025She will oversee all marketing for Bacardi India, managing brands such as Patrón, Dewar’s, Grey Goose, and Bombay Sapphire
03rd December 2025As CEO, Sehgal will lead strategy and expansion of Times TV channels, while as CGO he will drive new growth, partnerships and business diversification
03rd December 2025The films use humour and action around everyday wardrobe dilemmas to highlight Myntra’s EORS Price Crash ahead of the event starting 5 December with VIP access on 4 December
02nd December 2025Swiggy’s Rakhi campaign, crafted entirely by the brand’s in-house creative team, has secured the No. 70 position in IMPACT’s Top 75 Campaigns of 2025.
02nd December 2025The national CTV activation used a 3D Masthead rollout around World Toilet Day, followed by weeklong sustenance across OTT platforms to extend Pee Safe’s hygiene messaging
02nd December 2025The film uses Ahlawat’s trademark deadpan persona to highlight the value-focused Chicken Krisper Meal, now available across select cities
02nd December 2025The multilingual campaign uses AI-generated versions of Rahul Dravid to explain flexible life cover through the Shriram Life Flexi Shield term plan
02nd December 2025Kingfisher’s WPL presence will span social media campaigns, contests, outlet and on-ground activations, creating fan experiences
02nd December 2025The campaign shares lived experiences of people with type 1 diabetes to raise awareness, challenge stigma and support grassroots organisations across India
02nd December 2025Roy’s career spans traditional media like Radio City, Disney Star, Sony, Zee, ShareChat/Moj and Scoopwhoop, building strong C-suite partnerships
02nd December 2025Oppo’s Zindagi Na Milegi Dobara campaign, written by Sumit Chaurasia, secures its place in the Top 75 Campaigns of 2025.
02nd December 2025As brand ambassador, Harmanpreet Kaur joined PNB leaders to unveil four products, highlighting the bank’s innovation and digital-first focus
02nd December 2025Sanjay Nandan has joined as Creative Head, and Dhruv Bhattacharya has taken on the role of National Sales Head, where he will guide revenue strategy and business development
02nd December 2025As part of the initiative, HMIL is offering a range of benefits, including exchange schemes and offers for corporate and government employees
02nd December 2025Smith, formerly Loewe’s CMO, led collaborations with Studio Ghibli, On Running, Suna Fujita, viral TikTok campaigns, and celebrity partnerships
02nd December 2025The campaign shows Tripathi in everyday roles, with capturing the joy people feel when snacks brighten ordinary moments in UP
02nd December 2025A college girl dealing with acne marks learns to make smarter skincare choices, showing that real results come from balanced formulations
02nd December 2025Mia by Tanishq’s Valentine’s Day campaign, Not Just Another Day, led by Namrata Patnaik, has earned a well-deserved spot in IMPACT’s Top 75 Campaigns of 2025.
02nd December 2025This strategic addition strengthens Havas Media Network’s global data, technology, and analytics arm, CSA.
02nd December 2025Florian Adamski named CEO of Omnicom Media; while Daryl Simm named Co-President & COO in expanded Omnicom-IPG leadership framework
01st December 2025The new storytelling platform spotlights women who influence change, beginning with Kaamya Karthikeyan’s account of completing the Seven Summits
01st December 2025Wakefit’s “Jo Aapke Saath Badhta Hai, Wohi To Ghar Hota Hai” campaign, written by Rishav Srivastava, secures its place in the Top 75 Campaigns of 2025.
01st December 2025The bank will launch a 360° national campaign featuring both actors to support customer outreach as AU SFB moves toward its transition into a Universal Bank
01st December 2025Parthasarathy M A, Chief Strategy Officer, South Asia, at GroupM, has announced that he will retire from WPP Media after a 17-year tenure
01st December 2025Amazon MX Player’s “Is Orry and Shikhar’s Jodi Superhit or Superflop?” campaign, written by Mehul Gupta secures a spot in the Top 75 Campaigns of 2025.
01st December 2025The film, conceptualised by BBH India, portrays a proposal blending love, family and tradition, reflecting CaratLane’s positioning in modern relationships
01st December 2025Conceptualised by Talented and in partnership with Early.Partners, Pickyourtrail's first brand campaign is centred on giving travellers more control over their holiday planning
01st December 2025Unveiled at the EmployAbility in Manufacturing Summit 2025, the toolkit provides step-by-step guidance for disability inclusion across factory roles
01st December 2025He previously served as CEO of Radio City from Sept 2018 to August this year. Kukian, has more than three decades of experience across radio, print, television and outdoor media
01st December 2025Cheil India’s ‘EV Sahi Hai’ campaign for JSW MG Motor India, written by Amit Nandwani, secures a spot in the Top 75 Campaigns of 2025.
01st December 2025He succeeds Harsha Vardhan Agarwal, Vice Chairman & Managing Director, Emami Limited, following FICCI’s 98th Annual General Meeting and Annual Convention
01st December 2025According to industry sources, the conglomerate is evaluating its media strategy as it prepares for its next phase of growth
01st December 2025
From humour to hard-hitting truth, IMPACT’s best of November honours the ads that pushed creativity forward & proved the power of ideas still wins
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