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Samarth Sharma Returns to Asianxt as COO to Spearhead Digital Transformation
In his role, Sharma will oversee growth initiatives with a focus on content expansion, consumer-facing products and technology-led platform development
06th January 2026BY TEAM IMPACT
Avinash Kaul resigns from Network18; likely to move on from the group
CEO, Network18 (Broadcast) and MD of A+E Networks exits after 12 years, sources indicate a broader transition ahead
06th January 2026BY TEAM IMPACT
ting appoints Robin Thomas as Senior Vice President – Growth
Former White Rivers Media leader to drive business expansion and partnerships from Mumbai
06th January 2026BY TEAM IMPACT
Abhay Deol comes on board as brand ambassador for Dubstep®
Actor and music enthusiast fronts fast-fashion consumer tech brand built on play, freedom and self-expression
06th January 2026BY TEAM IMPACT
Enormous Launches Sequel to ‘Har Koi Peera Lahori Zeera’ Campaign
The new film continues the narrative introduced in the first campaign, retaining its cultural references while extending the story
06th January 2026BY TEAM IMPACT
Muralidharan Kasiviswanathan returns to CNN-News18 as News Director (Converged Output)
Senior editor appointed to lead multi-platform output, with focus on CTV, YouTube and integrated newsroom execution
06th January 2026BY TEAM IMPACT
EBG Group names Mrunal Thakur as brand ambassador for Carlton Wellness
Conglomerate outlines national wellness expansion plan; targets ₹250 crore revenue by FY27
06th January 2026BY TEAM IMPACT
Sandeep Walunj joins Equirus as Chief Growth Officer
Former Motilal Oswal executive takes on growth mandate at the financial services firm
05th January 2026BY TEAM IMPACT
Wellbeing Nutrition takes on digestive discomfort with new campaign
The humour-led brand film ‘The Lighter, Quieter Whey’ challenges whey protein norms by spotlighting everyday gut comfort
05th January 2026BY TEAM IMPACT
Hall of Fame: Too Yumm! & FCB Kinnect’s ‘Too Yumm! To Cheer’ Wins Top Honours
The campaign turned stadium cheers into a brand experience with edible cheer signs oversized chips printed with match-day slogans in edible ink.
05th January 2026BY TEAM IMPACT
Hall of Fame: Indian Railways’ & FCB India’s Lucky Yatra Recognised as Standout
FCB India’s campaign turned Mumbai local train tickets into lottery entries, rewarding valid commuters and creatively curbing ticketless travel with daily and weekly cash prizes
05th January 2026BY TEAM IMPACT
DS Group and MOMS Outdoor unveil 4,000-plant living billboard at Delhi–Noida gateway
Plant-powered outdoor installation blends sustainability, public participation and large-format innovation
05th January 2026BY TEAM IMPACT
CaratLane Appoints Jigar Vyas as Chief Financial Officer
Seasoned finance leader appointed to strengthen governance and support the brand’s next phase of omni-channel growth
05th January 2026BY TEAM IMPACT
Thyrocare appoints Rajdeep Panwar as Chief Commercial Officer
Before joining Thyrocare, Panwar was Director at GHL Pharma & Diagnostics Ltd. (GHL–Medanta), where he worked on the expansion of Medanta Labs in North India
05th January 2026BY TEAM IMPACT
Can Akshaye Khanna’s Viral Comeback Translate Into Brand Equity?
After going viral for his entry in Dhurandhar, Akshaye Khanna’s moves are all over the Internet, but will brands leverage this moment for endorsements? Experts weigh in
05th January 2026BY Yash Bhatia
B Sridhar, EVP – Media, Innocean, exits media industry
B Sridhar, EVP – Media, Innocean, has stepped away from his media career, bringing to a close more than three decades in the industry
02nd January 2026BY TEAM IMPACT
Venugopal Parthasarathy Iyengar resigns as COO of Digital at Planetcast
Iyengar has worked across multiple segments of the media value chain, including mobile video, OTT services, direct-to-home TV, broadcast TV, content acquisition, and more
02nd January 2026BY TEAM IMPACT
Red FM launches Aditi Mittal’s new comedy show across 28 cities
Red FM has launched a new on-air comedy programme titled The Aditi Mittal Show, expanding its original content offerings across 28 cities in India
02nd January 2026BY TEAM IMPACT
Kapil Arora takes charge as Group CEO of Ogilvy Indonesia
He has more than 25 years of experience in advertising and marketing communications and has spent a significant part of his career within the Ogilvy network
02nd January 2026BY TEAM IMPACT
OPPO India Reunites Siddhant Chaturvedi, Ishaan Khatter and Pooja Hegde for New Campaign
‘Live it your way’ campaign sets the tone for OPPO Reno15 Series India launch on January 8, 2026
02nd January 2026BY TEAM IMPACT
ZEE5 launches integrated marketing campaign with Ferns N Petals collaboration
According to ZEE5, the campaign achieved a reach of more than 12 million across platforms and contributed to social and media discussions around the film
02nd January 2026BY TEAM IMPACT
Tarun Garg Appointed MD & CEO of Hyundai Motor India; Unsoo Kim Steps Down
Garg took charge from January 1, 2026, following the resignation of Unsoo Kim after a three decades career with Hyundai Motor Group
02nd January 2026BY TEAM IMPACT
IMPACT Hall of Fame 2025: Urban Company Native RO and Manja Secure Rank 12
Through this emotional exaggeration, the campaign effectively conveys Native RO’s core product promise, which eliminates the need for frequent servicing.
31st December 2025BY TEAM IMPACT
Saugata Basuray to Assume Role of Interim CEO at Castrol India from 1 January
The move follows the departure of Kedar Lele, who stepped down from his position as Managing Director. Basuray brings more than 25 years of experience within the company
31st December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Mondelez and Ogilvy India Secure Rank 13
Cadbury Dairy Milk film portrays an English-speaking woman from Chennai navigating life in a North Indian housing society, highlighting inclusion beyond language barriers
31st December 2025BY TEAM IMPACT
Tanishq Presents a Timeless Love Story with Shabana Azmi and Javed Akhtar
The new Tanishq film draws a parallel between lasting human relationships and natural diamonds, featuring the timeless couple together on screen for the first time
31st December 2025BY TEAM IMPACT
Too Yumm! Introduces Limited-Edition K-BOMB Chocolate Noodles for the Festive Season
The seasonal launch blends chocolate with noodles as Too Yumm! experiments with sweet formats to tap festive curiosity, gifting moments and Gen Z snacking behaviour
31st December 2025BY TEAM IMPACT
Instamart taps New Year’s Eve grape ritual with Mumbai street activation
Instamart has staged an on-ground activation in Mumbai, referencing the Spanish NYE ritual of eating 12 grapes at midnight going viral on instagram
30th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Swiggy and Moonshot Secure Rank 14
The film uses humour and visual exaggeration to highlight Swiggy Bolt’s promise of delivering fresh, hot food in just 10 minutes.
30th December 2025BY TEAM IMPACT
Vidya Kailasam Hangal Elevated to Director-Category Planning & Activation, Mondelēz
The move expands her remit to lead customer marketing, following over a decade-long stint with the company
30th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: St. Jude India ChildCare Centres & Ogilvy India Secure Rank 15
The campaign highlights a critical yet often overlooked challenge faced by families who travel from small towns to metros like Mumbai to access free cancer treatment for their children.
30th December 2025BY TEAM IMPACT
Vipin Kapooria, CFO, Blinkit Steps Down After a Year
Reports indicate Kapooria is set to return to Flipkart, marking his third stint at the e-commerce firm
30th December 2025BY TEAM IMPACT
HiveMinds wins digital marketing account of Stahl Kitchens
The mandate will focus on strengthening Stahl’s online presence, accelerating customer acquisition, and improving performance across its digital channels
30th December 2025BY TEAM IMPACT
Beatit Entertainment Secures BCCI and HPCA Mandates for Cricket Season 2025
The company will oversee in-stadium entertainment and venue operations across WPL, IPL playoffs and Dharamshala fixtures
30th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: BGMI and Enormous Secure Rank 16
The Enormous-conceptualised film uses a high-school chalk fight to mirror the adrenaline and emotional highs of BGMI gameplay
30th December 2025BY TEAM IMPACT
McDonald’s India – North and East introduces AR-enabled print campaign
McDonald’s India – North and East has launched a print-led campaign for its Signature Burger range that uses augmented reality (AR) to extend the newspaper advertisement into a digital experience
29th December 2025BY TEAM IMPACT
DS Group marks National Farmers’ Day with #SaluteTheFarmHER campaign
On National Farmers’ Day, Dharampal Satyapal Group (DS Group) has extended its #SaluteTheFarmHER initiative with a digital film and a print campaign focused on women farmers in India
29th December 2025BY TEAM IMPACT
Zepto Files for ₹11,000-Crore IPO Through Confidential Route
Valued at $7 billion, the quick-commerce firm joins a crowded race with Blinkit and Swiggy Instamart as demand for 10-minute deliveries surges.
29th December 2025BY TEAM IMPACT
KidZania Delhi NCR to host ‘Zuperverse’ winter celebration
KidZania Delhi NCR is hosting ‘Zuperverse’, a winter-themed event for children and families, from 20 December 2025 to 11 January 2026
29th December 2025BY TEAM IMPACT
PNG Jewellers Names Sara Tendulkar as Brand Ambassador
The appointment signals a structured push to engage younger jewellery consumers through a modern retail and omnichannel format
29th December 2025BY TEAM IMPACT
Airtel Introduces ‘Cartoon Network Classics’ as New Value-Added TV Channel
Ad-free channel featuring legacy animated titles to be available across Airtel set-top boxes at ₹59 per month
29th December 2025BY TEAM IMPACT
OPPO India Launches ‘The Snap Circle’ to Support College-Level Photography Talent
Nationwide initiative blends hands-on assignments, mentorship, and access to Find X Series imaging technology
29th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Super.money and Braindad Secure Rank 17
The campaign casts Rhodes as a “Cashback Catcher,” cleverly tapping into his iconic fielding legacy to build a quirky narrative around instant, real cashback on every transaction.
29th December 2025BY TEAM IMPACT
Bingo! Mad Angles launches ‘Mad for Peace’ digital campaign
Bingo! Mad Angles has launched a new digital campaign titled Mad for Peace, drawing on everyday disagreements seen at home, at work and in public discourse
29th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Google India and Bare Bones Collective Secure Rank 18
The Googlies campaign features former cricketers Virender Sehwag, Anil Kumble, Shane Watson, Ricky Ponting, and Mohammad Kaif.
29th December 2025BY TEAM IMPACT
Google to allow Gmail address changes without account loss
The update reverses the company’s long-standing policy that prevented most Gmail users from modifying their email IDs once set
26th December 2025BY TEAM IMPACT
Groq and Nvidia sign non-exclusive licensing deal for AI inference tech
As part of the collaboration, Groq’s founder, president and other core team members will join Nvidia to help scale and integrate the technology.
26th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Mathrubhumi and Maitri Advertising Works Rank 19
The parent-focused anti-drug film featuring Roshan Mathew adopts a practical, realistic approach, steering clear of exaggerated or sensationalised messaging.
26th December 2025BY TEAM IMPACT
Swiggy introduces Polaroid-style photo feature on Giftables
Swiggy has added a Polaroid-style photo feature to its gifting platform, Giftables, allowing users to include printed photographs with their orders
26th December 2025BY TEAM IMPACT
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Leo Burnett names Abhimanyu Khedkar as MD & Head of Office, Mumbai
Earlier in his career, he has worked with several notable organisations, including BBH India, O&M, Publicis Ambience, and Percept H.
26th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Myntra & Briandad Secure Rank 20
The campaign film features Karan Johar, Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi.
26th December 2025BY TEAM IMPACT
Pulse Candy partners with K-pop artist Aoora for India-focused digital campaign
Pulse Candy, by DS Group, has announced a digital campaign featuring K-pop artist Aoora (Park Min-jun)
26th December 2025BY TEAM IMPACT
Bisk Farm Marks 25 Years with Shraddha Kapoor as Rich Marie Brand Ambassador
The new ‘Me Time = Rich Marie Time’ campaign celebrates everyday chai breaks, blending warmth, self-care and modern Indian rituals with a fresh, relatable voice.
26th December 2025BY TEAM IMPACT
TTK Prestige Responds to Delhi’s Tandoor Ban with OOH Campaign
The hoarding carried the line, “Since the nights aren’t gonna be tandoori anymore,” linking the policy update to changing food habits.
26th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Cadbury 5 Star and Ogilvy Rank 21st
The brand recruited “uncles, older men stereotypically seen as out of place in romantic settings ,to disrupt the hyper-romanticised aura of Valentine’s Day.
26th December 2025BY TEAM IMPACT
Infosys appoints Kisha Gupta as Global Head of Brand
Gupta joined Infosys in 2012 as Relationship Manager – Global Academic Relations and has since held several leadership roles within the organisation
26th December 2025BY TEAM IMPACT
Madison Turnt executes IPL Auction 2026 in Abu Dhabi
Madison Turnt, the experiential marketing arm of Madison World, handled the end-to-end execution of the IPL Auction 2026 at Etihad Arena, Abu Dhabi
26th December 2025BY TEAM IMPACT
Cipla Launches #InhaleTheChange to Address Barriers in Insulin Adherence
Nationwide awareness initiative focuses on stigma, fear, and everyday challenges in diabetes care
24th December 2025BY TEAM IMPACT
Emcure and MS Dhoni Front New Public Health Campaign on Obesity Awareness
‘Winning Over Obesity’ positions obesity as a chronic, manageable condition and urges informed long-term action
24th December 2025BY TEAM IMPACT
Is Christmas, the Weaker Sibling in India’s Festive Advertising Market?
Nearly 35–45% of festive ad budgets go to Diwali, leaving Christmas with a fraction. What explains Christmas’s position as a lower-scale, digitally led moment in the festive calendar?
24th December 2025BY Antora Chakraborty
IMPACT Hall of Fame 2025: De Beers Group & 82.5 Communications Secure Rank 22
The campaign focuses on the father-daughter relationship and draws on the cultural tradition of a daughter’s second ear piercing.
24th December 2025BY TEAM IMPACT
New Balance Names Janhvi Kapoor as Its First Brand Ambassador in India
The association brings together New Balance’s focus on performance-led design and Kapoor’s growing influence across cinema, fashion, and youth culture
24th December 2025BY TEAM IMPACT
Aviva appoints Saatchi & Saatchi as creative agency after pitch
The Publicis Groupe-owned agency was selected after a review that included Saatchi & Saatchi, AMV BBDO and Havas
24th December 2025BY TEAM IMPACT
Sameer Wanchoo appointed CMO at VIP Industries
Prior to joining VIP Industries, Wanchoo served as the CMO of Eureka Forbes Ltd for over seven years
24th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Aditya Birla Capital and FCB Kinnect Rank 23
The ‘Motherhood on Hold’ campaign highlights the need for early financial planning, positioning motherhood as a conscious choice rather than a financial compromise.
24th December 2025BY TEAM IMPACT
Salty and Bark Out Loud launch ‘Charms for Change’ initiative for stray dogs in Delhi
Salty has partnered with Bark Out Loud by Vivaldis to launch ‘Charms for Change’, a CSR initiative in Delhi aimed at improving visibility, safety and daily care for stray dogs
24th December 2025BY TEAM IMPACT
Underneat Clocks 200% Growth After Myntra Launch
Founded by Kusha Kapila and Vimarsh Razdan, the brand’s first major marketplace partnership fuels growth beyond owned channels.
24th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Flipkart & DDB Mudra Secure Rank 24
CA Rachana-led campaign spotlights sisters ‘billing’ brothers for everything from shared skincare to rescuing them from family drama
24th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Myntra FWD & Braindad Rank 25
The campaign highlights a playful clash between veteran and Gen Z cricket commentators, showcasing Myntra FWD’s youthful and witty approach.
23rd December 2025BY TEAM IMPACT
Ikonic Professional Rolls Out Digital Campaign with Sahher Bambba
Collaboration focuses on at-home, professional-quality hair styling for daily use
23rd December 2025BY TEAM IMPACT
ITC Showcases Climate-Resilient Farming Stories Through ‘Mitti Mera Desh’ Initiative
Campaign documents farmer-led outcomes from climate-smart practices aligned with national priorities
23rd December 2025BY TEAM IMPACT
Kenvue appoints WPP and Publicis Groupe following global agency review
Under the new arrangement, WPP leads creative and production across Kenvue’s portfolio, while Publicis Groupe manages media, commerce, healthcare communications and technology services
23rd December 2025BY TEAM IMPACT
HARMAN to acquire ZF’s ADAS business for €1.5bn
The acquisition covers ZF’s automotive compute solutions, smart cameras, radars and ADAS software functions
23rd December 2025BY TEAM IMPACT
Mahindra Tractors Marks Kisan Diwas with ‘Aasaan Hota Toh Har Koi Kisaan Hota’ Campaign
Brand launches a farmer-led film festival and on-ground engagement initiatives to spotlight agricultural realities
23rd December 2025BY TEAM IMPACT
Jaguar Land Rover appoints WPP as global creative partner
Jaguar Land Rover has appointed WPP as its global creative partner, according to media reports
23rd December 2025BY TEAM IMPACT
Hyundai Motor Returns as ICC Premier Partner for 2026–27 Tournament Cycle
The partnership marks the brand’s re-entry into international cricket after a decade, aligning with its global sports strategy
23rd December 2025BY TEAM IMPACT
Redefining Research Integrity: MRSI Updates Rules for Responsible Insights
With MRSI adopting the ICC/ESOMAR 2025 Code, will stricter AI, data and consent rules reshape market research—and turn ethical compliance into a competitive advantage?
23rd December 2025BY Ruchika Jha
IMPACT Hall of Fame 2025: The Hindu & Talented Secure Rank 26
The campaign reinforces the publication’s long-standing belief in credible, unsweetened journalism
23rd December 2025BY TEAM IMPACT
Berger Paints and Sun TV unveil mural project marking Rajinikanth’s 50 years in cinema
Berger Paints India, in collaboration with Sun TV, unveiled an art project to mark the Superstar’s 50 years in cinema. The initiative, titled '50 Years of Stardom', features 50 murals and more
23rd December 2025BY TEAM IMPACT
Hershey’s launches first 3D CTV masthead with Frodoh
The 3D creative, developed with Interactive Avenues and delivered via Frodoh’s CTV network, featured the Hershey’s Kisses Festive Moments pack on the home screen
23rd December 2025BY TEAM IMPACT
Polycab releases Christmas TVC for Green Wires highlighting home safety
Titled 'Safety Hai Sabse Bada Gift… Usse Samjhauta? No Chance.', the film is set in a decorated home during Christmas. and Santa noticing flickering lights being concerned about electrical safety
23rd December 2025BY TEAM IMPACT
OPPO India to co-present Shark Tank India Season 5 with Sony LIV
Shark Tank India Season 5 is scheduled to premiere in January 2025 and will feature a panel comprising returning and new investors
23rd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Muthoot FinCorp & Moonshot Secure Rank 27
The film playfully highlights common pain points such as long queues, excessive paperwork, and awkward attempts to impress loan officers.
23rd December 2025BY TEAM IMPACT
Kriti Sanon joins Supply6 as investor and brand ambassador
Supply6 stated that the collaboration aligns with its focus on daily nutrition and routine-based consumption rather than trend-led fitness narratives
22nd December 2025BY TEAM IMPACT
EiPi Media partners to create AI-led digital content with Chacha Chaudhary and Sabu
Under the agreement, Pran’s Features LLP, the copyright owner of Chacha Chaudhary, has licensed EiPi Media to create AI-driven, short-form animated content for branded use
22nd December 2025BY TEAM IMPACT
Himalaya BabyCare Releases New Film for Ghee Baby Bar Focused on Post-Bath Dryness
The campaign uses a doctor–parent conversation to address bathing concerns for babies with sensitive skin
22nd December 2025BY TEAM IMPACT
Culture, Comedy & Context: Hall of Fame 2025 Reveals Ranks 28–30
From cultural insights and humour to relatable everyday truths and witty icon moments, these campaigns secure top positions in IMPACT’s 2025 Hall of Fame rankings
22nd December 2025BY TEAM IMPACT
NowYouKnow appoints Anushka Sen as brand ambassador
NowYouKnow, a social-led travel and food recommendation platform, has appointed Actor, Singer and digital creator Anushka Sen as its brand ambassador
22nd December 2025BY TEAM IMPACT
Dulquer Salmaan Appointed Brand Ambassador for Jos Alukkas
The association brings together a legacy jewellery brand and a pan-Indian actor to front Jos Alukkas’ future brand communication
22nd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: AirAsia & atom network Secure Rank 28
The narrative follows fufaji as he struggles to process this unusual satisfaction, eventually attempting to vent his frustration at a family wedding
22nd December 2025BY TEAM IMPACT
Lowe Lintas and Google Pay launch Delhi-focused campaign
Google Pay, in collaboration with Lowe Lintas, has launched a geo-targeted campaign titled 'The Authentic Dilli Party', focused on Delhi and its everyday experiences
22nd December 2025BY TEAM IMPACT
Protean Elevates V Easwaran to Executive Director Role
Board-level move comes as the company sharpens focus on diversification and international markets
22nd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Zepto & Third Floor Films Secure Rank 29
The film personifies sweat as a recurring antagonist that appears during high-pressure situations.
22nd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Kerala Super League & Toki secures 30thspot
Shashi Tharoor and Sanju Samson Trade Witty Banter in the campaign.
22nd December 2025BY TEAM IMPACT
Karan Wahi joins Knack Beverages as investor and brand ambassador
Wahi said he discovered Knack at an industry event and was drawn to the brand’s focus on beverages with no preservatives, no artificial colours and low sugar
22nd December 2025BY TEAM IMPACT
Tejas Lad joins Dentsu India as Director - Digital Planning
He was previously Global Account Director at Havas Media Network India, before joining Havas, Lad was Associate Business Director at Wavemaker India
22nd December 2025BY TEAM IMPACT
Sony Pictures Networks India brings ‘Wheel of Fortune’ to India with Akshay Kumar
Wheel of Fortune blends a global IP, star-led gameplay and Play Along interactivity on Sony LIV; licensed by Highgate and produced by Frames for SPNI
19th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Prega News & SG Dream Media secures 31st spot
The campaign highlights society’s discomfort in accepting women who excel simultaneously in their professional lives and as mothers.
19th December 2025BY TEAM IMPACT
Miniklub’s new digital film celebrates modern fatherhood with ‘Mr. Dad’
In collaboration with Social Panga, ‘Mr. Dad’, played by Gautam Rode, reveals his cool parenting approach and daily challenges
19th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Godrej Yummiez & Godrej Creative Lab secures 32nd spot
The film shows children educating their parents about smarter food choices. Through humour
19th December 2025BY TEAM IMPACT
TOP STORY
Best Ads of December 2025
As 2025 closed, brands chose restraint over noise. Here are Impact’s picks of the most thoughtful campaigns of December 2025
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