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Zomato’s new brand film highlights everyday bias faced by women delivery partners
Released around International Women’s Day, the film focuses on the subtle reactions and assumptions women delivery partners encounter during their daily delivery journeys
06th March 2026BY TEAM IMPACT
BIBA questions gendered labels in new ‘Ek Aasmaan’ Women’s Day film
BIBA, a synonym for pretty women in Punjabi, is a home-grown Indian fashion wear brand founded by Meena Bindra in 1988
06th March 2026BY TEAM IMPACT
Wipro appoints Laura Marie Miller to board for five-year term
Previously, Miller was part of the executive leadership team at Macy's, where she played a key role in shaping the retailer’s digital, data and AI strategy
06th March 2026BY TEAM IMPACT
Bvlgari Appoints Jake Gyllenhaal as Global Brand Ambassador
Jake Gyllenhaal has built a body of work recognized for its depth and cultural impact
06th March 2026BY TEAM IMPACT
Edelweiss Mutual Fund Highlights Rising Role of Women in India’s BFSI Sector
Edelweiss Mutual Fund’s digital campaign highlights women as the fastest-growing force in finance, encouraging them to start investing and build long-term wealth
06th March 2026BY TEAM IMPACT
Shriram Finance launches ‘Shri Aarambh Loans’ campaign to support trucking community
The campaign is supported by outdoor placements across key trucking routes, including national highways, transport hubs and highway eateries
06th March 2026BY TEAM IMPACT
Nexus Select Malls launches ‘Carry Only Shopping Bags’ Women’s Day campaign
Nexus Select Malls marks Women’s Day with the 'Carry Only Shopping Bags' campaign, encouraging women to pause from daily responsibilities and spend on themselves as an expression of independence
06th March 2026BY TEAM IMPACT
Estée Lauder to acquire full stake in Forest Essentials, deal set to close in 2026
Forest Essentials was founded in 2000 by entrepreneur Mira Kulkarni. The Estée Lauder Companies first made a minority investment in Forest Essentials in 2008 and increased its stake to 49% in 2020
06th March 2026BY TEAM IMPACT
Myntra brings back ‘Fashion Ki Adalat’ campaign ahead of Women’s Day
Featuring Lisa Ray and Archana Puran Singh, the film uses a courtroom spoof to question societal judgments around women’s choices
06th March 2026BY TEAM IMPACT
Chinese Wok launches campaign to introduce Schezwan Fries
The rollout includes a Gen Z-focused digital film, influencer collaborations and in-store activations to support the brand’s entry into the fries category
06th March 2026BY TEAM IMPACT
Juhi Singh exits Marico after seven years as Global Head of Digital
Before joining Marico, Singh was Deputy General Manager – Marketing in the commerce division at JioMart Digital and earlier worked with Myntra, Markelytics Solutions, IMRB International and Ipsos
06th March 2026BY TEAM IMPACT
Senco Gold & Diamonds launches ‘Shape of You’ AI application for Women’s Day
The AI-powered styling tool analyses facial features and contours to recommend jewellery designs that align with individual face shapes, marking the brand’s entry into technology-led personalisation
05th March 2026BY TEAM IMPACT
Manyavar Mohey launches campaign featuring Vijay Deverakonda & Rashmika Mandanna
Executed by Prachar Communications , the campaign was developed as a moment marketing activation timed around the wedding season.
05th March 2026BY TEAM IMPACT
Cetaphil launches ‘Healthy Renew’ anti-ageing skincare range in India
Cetaphil’s Healthy Renew range aims to address this concern with formulations that support collagen and elastin while maintaining the skin’s barrier
05th March 2026BY TEAM IMPACT
Crompton partners with Dinesh Karthik during ICC Men’s T20 World Cup for lighting campaign
The collaboration includes a digital film and an Instagram reel series highlighting the ‘Every Space Bright & Right’ lighting campaign
05th March 2026BY TEAM IMPACT
Vedanta Aluminium launches #TarakkiKiTaiyaari campaign ahead of Women’s Day
Vedanta Aluminium has launched the #TarakkiKiTaiyaari campaign ahead of International Women’s Day 2026, with a series of programmes planned across Odisha and Chhattisgarh through March
05th March 2026BY TEAM IMPACT
Urbanrise launches ‘Celebrity Life’ campaign featuring Gauri Khan for Whispers of Sky
The campaign features designer Gauri Khan and is directed by filmmaker Gautham Vasudev Menon
05th March 2026BY TEAM IMPACT
Snapchat launches ‘Cricket in a Snap’– an advertising offering for cricket season
The initiative introduces new ad formats and integrations aimed at helping brands engage with cricket audiences during the season
05th March 2026BY TEAM IMPACT
Century Real Estate launches campaign on how home environments affect children’s potential
Conceptualised by People Design & Communication, the campaign presents three films that show how limited home environments can affect children’s ability to pursue their interests and ambitions
05th March 2026BY TEAM IMPACT
Amazon tops TRA Brand Trust Report 2026, ending Dell’s six-year run
The report, now in its 15th edition, places Dell in second position, onda (Motorcycle Manufacturer) in third place and LG (Television) in fourth place
05th March 2026BY TEAM IMPACT
Nancy Hall appointed Chief Executive Officer at WPP Media US
Hall will lead the company’s US operations, focusing on integrated, data-led growth and organisational leadership
05th March 2026BY TEAM IMPACT
Parle launches a new campaign to introduce Fusion Candy
Conceptualised by 82.5 Communications, the campaign highlights the brand’s new dual-layer candy format combining two flavours in a single product
05th March 2026BY TEAM IMPACT
Royal Stag Packaged Drinking Water launches ‘Live It Large’ campaign
The campaign will be amplified through a 360-degree rollout across television, digital, print and out-of-home platforms to reach audiences across the country
05th March 2026BY TEAM IMPACT
PregaNews highlights postpartum realities in Women’s Day digital film
Conceptualised and executed by SG Dream Media, the 'She Can Carry Both' campaign aims to foster a more supportive environment for postpartum mothers
05th March 2026BY TEAM IMPACT
Naomi Michael to join as Chief Communications Officer APAC at Publicis Groupe
Michael, who has previously worked with The Walt Disney Company and Financial Times, brings nearly two decades of experience in marketing, communications, and media
05th March 2026BY TEAM IMPACT
Sneha Jha elevated to Associate Director – Media & CLM at KFC India
Prior to this elevation, she served as Head – Media and Customer Lifecycle Management
05th March 2026BY TEAM IMPACT
Goafest 2026 dates announced, to be held in Goa from 20 to 22 May
Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have announced that the 19th edition of Goafest will take place in Goa from 20 to 22 May, 2026
05th March 2026BY TEAM IMPACT
YAAP Digital makes stock market debut
Founded by Atul Hegde, YAAP Digital is the 717th company to be listed on the NSE Emerge platform
05th March 2026BY TEAM IMPACT
Unilever elevated Tuan Vu Anh to a new role
Previously Consumer Market Insight Lead – Personal Care Southeast Asia, Vu Anh will now oversee consumer insights and strategy for Unilever’s personal care portfolio across the Greater Asia region
04th March 2026BY TEAM IMPACT
Samsung Ads India elevates Nishit Kanchan to General Manager & Head of Revenue
Having joined Samsung Ads in 2022, Kanchan will now oversee revenue growth and partnerships as General Manager & Head of Revenue – India
04th March 2026BY TEAM IMPACT
Tata AIA marks 25 years with city-led nostalgia campaign
Conceptualised by Admatazz, the outdoor creatives referencing urban memories across 12 cities reflect how Indian metros have evolved over the past two decades
04th March 2026BY TEAM IMPACT
Aman Gupta announces launch of new venture, Offbeat Studios
While details of Offbeat Studios remain under wraps, the announcement marks Gupta’s next entrepreneurial move as he expands his portfolio beyond consumer electronics
04th March 2026BY TEAM IMPACT
PartySmart launches ‘Holi Zombies’ activation in Delhi and Mumbai
As part of the campaign, PartySmart has also partnered with Jimmy’s Cocktails. Consumers ordering a bottle of Jimmy’s Cocktails on Blinkit will receive it bundled with PartySmart
04th March 2026BY TEAM IMPACT
AnyMind Group Partners Truecaller to Manage Ad Inventory Across MENA and Southeast Asia
Through the exclusive partnership, AnyMind will serve as the ad intermediary for Truecaller’s inventory across key markets including UAE, Saudi Arabia, Egypt, Malaysia, Singapore and Vietnam
04th March 2026BY TEAM IMPACT
Effie Asia Pacific Names Cheryl Goh and Dheeraj Sinha as First Heads of Jury for 2026
The 2026 entry season is now in its final phase, with submissions closing on 9 March
04th March 2026BY TEAM IMPACT
Leadership Transition Marks New Strategic Phase at iD Fresh Food
iD Fresh Food has elevated Co-founders Jafar TK and Shamshudeen TK to its Board as it prepares for expansion and advances towards IPO readiness
04th March 2026BY TEAM IMPACT
Amol Parashar Invests in Premium Spirits Brand Nisaki Gin
Built around the philosophy of “Love Every Hue”, the brand celebrates nuance and layered experiences, reflecting the idea that identity is not singular but constantly evolving
04th March 2026BY TEAM IMPACT
Vikas Devnani appointed as Senior Director – India Operations at WPP Media
Prior to this, Devnani was Director of Operations at iQuanti, where he led operational strategy and drove performance across digital mandates
04th March 2026BY TEAM IMPACT
Zee to Exit English Entertainment on Linear TV, Repurpose Channels for Sports
Citing the company’s Reference Interconnect Offer, reports indicate that both Zee Café and &Flix will cease operating as English entertainment services
04th March 2026BY TEAM IMPACT
Infectious Advertising secures integrated creative mandate for BKT Tyres’ India
The mandate covers BKT’s established Off-Highway Tyres portfolio, spanning agriculture, mining and construction, as well as its newly launched On-Highway tyre range in India
02nd March 2026BY TEAM IMPACT
Blenders Pride Packaged Drinking Water launches ‘The One And Only’ campaign
Conceptualised by Ogilvy India, the campaign presents a narrative centred on distinction, positioning Blenders Pride Packaged Drinking Water as a brand aligned with assured success
02nd March 2026BY TEAM IMPACT
Target Edge Launches High Altitude as Dedicated Brand & Creative Unit
New creative arm High Altitude will support Target Edge’s B2B clients across North America, Europe and South Asia, aligning brand, design and performance under one integrated growth model
02nd March 2026BY TEAM IMPACT
The Derma Co. Onboards Sania Mirza as the Brand Ambassador for Suncare
The campaign is now live across digital and social platforms, marking a renewed push for The Derma Co.’s suncare portfolio with Mirza fronting the category
02nd March 2026BY TEAM IMPACT
Shrey Gandhi Elevated to Deputy General Manager & Head of Social Media at Cheil India
Gandhi, earlier Client Services Director & Head of Social Media, brings 15+ years of experience across Cheil India, Alibaba Group, MRM//McCann, The Tech Factor and WALO
02nd March 2026BY TEAM IMPACT
Motorola Appoints Ipshita Chowdhury as India Marketing Head
With leadership roles at Nokia, Microsoft, Philips Lighting & Valvoline Cummins, Chowdhury takes charge of Motorola India marketing as Gagandeep Bedi steps into APAC Marketing Strategy and Operations
02nd March 2026BY TEAM IMPACT
Vanita Keswani steps down as CEO of Madison Media Sigma after 30 years
Keswani, who has earlier worked with Bennett Coleman (Times Group), outlined plans of beginning an independent entrepreneurial venture
02nd March 2026BY TEAM IMPACT
Zomato and Blinkit host third ‘Powering Inclusive Growth’ conference in Delhi
Dr Mansukh Mandaviya, Union Minister for Labour and Employment and Youth Affairs and Sports, delivered the keynote address as Chief Guest
02nd March 2026BY TEAM IMPACT
Dairy Day launches 2026 summer campaign centred on gratitude
Conceptualised by The Edge, co-founded by Sudhir Nayak and Anand Narayan, this is a 2026 summer campaign by Dairy Day celebrating everyday gratitude through simple gestures
02nd March 2026BY TEAM IMPACT
The Advertising Club adds new categories to Creative Abby 2026
New categories are: Social Content & Influencer Marketing and Creative Commerce, Use of Data & B2B, cover digital creation, influencers, commerce, payments, data-led innovation and brand experience
02nd March 2026BY TEAM IMPACT
Priyanka Roy joins Flipkart as Associate Director – Communications
Prior to this, she was associated with PL Capital Group as AVP – Head Brand & PR, where she led brand and public relations mandates
02nd March 2026BY TEAM IMPACT
BharatPe Hosts ‘Super Over’ Meet with Rohit Sharma
Contest winners from across India meet Rohit Sharma after earning rewards through BharatPe QR and UPI payments backed by BharatPe Shield
02nd March 2026BY TEAM IMPACT
Crompton Launches AI-Powered Holi Film ‘Bina Ruke, Jyaada Chale’
Festive AI film highlights Crompton pumps’ dependable performance that keeps Holi celebrations going
02nd March 2026BY TEAM IMPACT
SBI General Insurance names Pankaj Tripathi brand ambassador
SBI General Insurance has appointed Pankaj Tripathi as its Brand Ambassador and launched an integrated brand campaign titled ‘Chuniye Bharosa, Apno Sa’
02nd March 2026BY TEAM IMPACT
Chinese Wok appoints Havas Creative India and Arena Media for integrated mandate
Chinese Wok has appointed Havas Creative India and Arena Media, part of Havas Media Network India, as its integrated creative, social and digital media partner
02nd March 2026BY TEAM IMPACT
Pulse Candy Salutes Gig Workers with ‘Pulse of Moving India’ Campaign
The initiative aims to foster a wider culture of gratitude while reinforcing Pulse Candy’s positioning as a cultural connector
27th February 2026BY TEAM IMPACT
Ranbir Kapoor Becomes the Face of SALONI Mustard Oil
The company, which holds a strong presence across North and Eastern India, is targeting a 25 per cent year on year revenue increase in FY 2026 to 27
27th February 2026BY TEAM IMPACT
Charged Pro Enters India with Anime-Style Film Rooted in Local Culture
Conceptualised by WPP OpenX with Ogilvy Gurugram and produced by Hungry Films, the launch film uses cel animation and Varanasi-inspired visuals to introduce Charged Pro to Gen-Z audiences
27th February 2026BY TEAM IMPACT
Samsung Hosts #PlayGalaxy Cup 5.0 to Spotlight Samsung Galaxy S26 Series
Season 5 saw Kaashvi Warriors emerge as champions following more than four hours of head-to-head gameplay
27th February 2026BY TEAM IMPACT
Jivraj9 Launches TVC featuring Neena Gupta Highlighting ‘Perfect Balance’ of Masala Chai
The film concludes with Gupta’s sign off: “Jivraj9 Masala Chai, Masale ka perfect balance”
27th February 2026BY TEAM IMPACT
Eros Innovation Unveils Tamil Cultural Voice Models, Launches PERSONA Stack
As part of the initiative, Eros Innovation will establish advanced AI infrastructure, research clusters and voice technology ecosystems across Tamil Nadu
27th February 2026BY TEAM IMPACT
Jeetendra Stars in Myntra’s Birthday Blast Film with a Nostalgic Twist
Conceptualised by Talented, the social film features Jeetendra recreating his iconic birthday-song nostalgia to promote Myntra’s 19th Birthday Blast
27th February 2026BY TEAM IMPACT
Amazon Appoints Menka Asrani as Lead – Studio
Asrani joins Amazon Ads from Collective Artists Network’s BigBang.Social, bringing 14+ years of experience across JioCinema, ZEE5, Walt Disney, Bloomberg TV India and DB Corp Ltd
27th February 2026BY TEAM IMPACT
Skechers Launches HotShots Campaign Featuring Kartik Aaryan and Ananya Panday
The high-energy film shows Kartik Aaryan and Ananya Panday dancing through campus streets and concert crowds, spotlighting the HotShots sneaker’s mix of street style and all-day comfort
27th February 2026BY TEAM IMPACT
Reema Jain Named Chief Information Officer at Unilever
Jain returns to Unilever after serving over three years as Chief Information and Digital Officer at Hero MotoCorp and earlier leadership roles at Vodafone and General Electric
27th February 2026BY TEAM IMPACT
Sintex Launches New TVC to Introduce ‘Eterno’ Water Tank with 50-Year Warranty
Conceptualised by Sideways, the 20-second CTV film uses a generational storyline set in a retail store to dramatise Sintex Eterno’s 50-year warranty and reinforce the brand’s long-standing promise
27th February 2026BY TEAM IMPACT
Fabindia launches 2026 Holi campaign ‘The Colours of White’
As part of the campaign, Fabindia is showcasing cotton shirts and kurtas with pintuck detailing and contrast yoke embroidery for women, alongside Leheriya dupattas and hand-block printed stoles
26th February 2026BY TEAM IMPACT
Honasa opens South specific influencer marketing mandate
The digital-first beauty and personal care company, has invited agencies with networks in the Tamil, Telugu, Kannada and Malayalam markets to submit credentials and case studies
26th February 2026BY TEAM IMPACT
Amit Malhotra joins JioStar as Head of International Business
Most recently, he served as Managing Director of direct to consumer platforms at Warner Media across India, Southeast Asia, Hong Kong and Taiwan
26th February 2026BY TEAM IMPACT
Swiggy expands IRCTC partnership to 152 railway stations nationwide
The network has grown from 70 stations in February 2025 to 152 stations in February 2026, representing a 117% increase over 12 months
26th February 2026BY TEAM IMPACT
Oriflame names Karishma Tanna as face of NovAge+ and Supreme Tribute Ezzénza
Oriflame has appointed Karishma Tanna as the face of its NovAge+ skincare range and Supreme Tribute Ezzénza fragrance in India, expanding its premium beauty portfolio
26th February 2026BY TEAM IMPACT
Tanvi Sanghi joins EFGH Brand Innovations as Executive Creative Director
Sanghi joins from Ogilvy, where she helped shape impactful brand narratives across diverse categories, blending global brand thinking with culturally resonant insights
26th February 2026BY TEAM IMPACT
Bajaj Auto launches DCO-led CTV campaign for Triumph Motorcycles
Bajaj Auto has partnered with VDO.AI and Dentsu India to launch a DCO (Dynamic Creative Optimisation)-powered connected TV (CTV) campaign for Triumph Motorcycles.
26th February 2026BY TEAM IMPACT
Pizza Hut Ramps Up Crafted Flatzz Push with Creator-Led Film Featuring Niharika NM
Building on the national launch, the film leans into Niharika’s trademark comedic style, framing Crafted Flatzz through a playful, relationship-inspired narrative
26th February 2026BY TEAM IMPACT
Raymond’s ‘Homecoming’ Film Explores the Evolving Role of Fathers in Modern India
The film 'Homecoming' premieres during the T20 World Cup on JioHotstar before a 1,300+ screen nationwide rollout, spotlighting emotionally present fatherhood
26th February 2026BY TEAM IMPACT
Talented Expands Grid with Launch of AI-Native Agency ‘mktgstack’
Founded by ex-Talented team members Namrata Chawla and Varun Khiatani, the new agency aims to move beyond campaign-led models to build AI-driven growth systems for founders and brand operators
26th February 2026BY TEAM IMPACT
Gourmet Popcornica appoints 3M Media Works as strategic communications partner
The mandate will focus on reinforcing Gourmet Popcornica’s corporate reputation and leadership positioning across product quality, supply reliability, and farmer impact
25th February 2026BY TEAM IMPACT
INNOCEAN India and Canvas Worldwide India Win Integrated Mandate for UPES
INNOCEAN India will lead creative and strategic communication, while Canvas Worldwide India will oversee integrated media strategy and execution across brand-building and campaign initiatives
25th February 2026BY TEAM IMPACT
Saugata Mukherjee steps down as SonyLIV EVP and Head of Content
Prior to SonyLIV, Saugata was Head of Content, India for HBO Max at Warner Bros. Discovery. Earlier, he was Head of Original Content at SonyLIV
25th February 2026BY TEAM IMPACT
WPP and Adobe Expand Global Alliance to Launch AI-Driven Marketing Solutions
The enhanced collaboration will combine Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic, creative and transformation expertise
25th February 2026BY TEAM IMPACT
Kartik Vishwanathan Returns to WPP Media as Vice President – Investments
Vishwanathan previously spent nearly 15 years with Mindshare, where he most recently served as Head of Investment Strategy for China until October 2023
25th February 2026BY TEAM IMPACT
AGEasy Ropes In Zeenat Aman to Front Senior-Focused Gut Health Campaign
Positioned through a senior-first lens, the campaign challenges the notion that digestive discomfort is an inevitable consequence of growing older
25th February 2026BY TEAM IMPACT
Utkarsh Small Finance Bank partners with Kotak Life to expand insurance reach
Utkarsh Small Finance Bank Limited has entered into a strategic partnership with Kotak Mahindra Life Insurance Company Ltd to expand its life insurance offerings across its network
25th February 2026BY TEAM IMPACT
Alaukik Group launches Pratik Gandhi campaign for GM Group
The campaign has been conceptualised and executed by Alaukik Group and marks GM Group’s entry into celebrity-led branding
25th February 2026BY TEAM IMPACT
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+ launch
Raj Cooling Systems Private Limited has appointed film actress Bhagyashree Dassani as brand ambassador for the launch of its Kiozy+ air purifier range
25th February 2026BY TEAM IMPACT
MS Dhoni’s partnership with Swaraj Tractors enters new strategic phase
The company’s newly unveiled DVC, ‘Bharosa,’ celebrates power, trust, and reliability
23rd February 2026BY TEAM IMPACT
Kangwook Lee Named Chief AI Officer at KRAFTON
Former Head of KRAFTON’s Deep Learning Division, Lee will lead AI-driven gaming R&D and serve as CTO of physical-AI venture Ludo Robotics
23rd February 2026BY TEAM IMPACT
IGPL Secures $100m Franchise Backing in Largest Private Investment in Indian Golf
The ten city format is designed to ensure nationwide representation and expand professional golf into both established metropolitan hubs and emerging markets
23rd February 2026BY TEAM IMPACT
Chirag Sangai Launches A Simple agency with Loggerheads Group
Before launching A Simple Agency, Sangai spent 15+ years across Blink Digital and Gozoop Group, handling brands from Amazon and Zomato to Chivas Regal and Times Network
23rd February 2026BY TEAM IMPACT
Pavanjit S Bedi appointed Chief Marketing Officer – Foods at HUL
Prior to this role, Bedi served as Global Brand Vice President for over four years, where he led the global rebrand and transformation of Glow & Lovely
23rd February 2026BY TEAM IMPACT
Chinese Wok Ties Up with Engaged Season 2 on JioHotstar as Official Food Partner
The association will be amplified digitally through co created content with contestants across social platforms
23rd February 2026BY TEAM IMPACT
Only For Fans: KKR, VIDA hold box cricket tournament exclusively for fans
The three-day tournament in Kolkata reinforced KKR’s commitment to grassroots engagement
23rd February 2026BY TEAM IMPACT
Asha Sharma appointed EVP and CEO of Microsoft Gaming
Asha Sharma has been appointed Executive Vice President and CEO of Microsoft Gaming, reporting directly to Satya Nadella, Chairman and CEO of Microsoft
23rd February 2026BY TEAM IMPACT
Arjun Laxminarasu Named Head of Marketing for India and South East Asia at UiPath
Prior to ServiceNow, Laxminarasu held roles at Qlik, Salesforce and Accenture
23rd February 2026BY TEAM IMPACT
Branding Edge appointed communications partner for S45
Branding Edge will support S45 across brand narrative development, founder positioning, financial media strategy, corporate reputation, thought leadership and stakeholder messaging
23rd February 2026BY TEAM IMPACT
WEML’s new cab aggregator NEMBHARAT to solve driver strikes
The soon-to-be-launched app aims to end surge pricing while increasing drivers’ net income
23rd February 2026BY TEAM IMPACT
Myntra Unveils Star-Led Films for 3rd Edition of Birthday Blast
Conceptualised by Tilt Brand Solutions, the film features Chunky Pandey, Nora Fatehi, Farhan Akhtar & Anu Malik highlighting Myntra’s inclusive Birthday Blast sale
23rd February 2026BY TEAM IMPACT
Aureia London enters India’s ₹4,500 crore fragrance market
Aureia London, backed by Ashneer Grover, has entered India’s ₹4,500 crore ($550 million) fragrance market as it looks to expand in the country’s growing premium perfume segment
23rd February 2026BY TEAM IMPACT
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Defender Launches India’s First Luxury Automotive Anamorphic Display
The high-impact activation, created with Inventech (Laqshya Media Group), debuted at Phoenix Palladium, Mumbai, before travelling to Delhi, Gurgaon, Bangalore, Kochi and Chennai
23rd February 2026BY TEAM IMPACT
Mumbai Indians, BookMyShow Live Launch ‘The MIX’ Fan Festival
The festival signals Mumbai Indians’ ambition to evolve from a cricket franchise into a broader lifestyle brand, blending sport with youth culture and entertainment
20th February 2026BY TEAM IMPACT
United Breweries secures trademark for Kingfisher ‘Oo La La La Le O’ jingle
With the registration, UBL claims that it is the first company in India’s alcoholic beverages category to obtain a registered sonic trademark
20th February 2026BY TEAM IMPACT
TOP STORY
Sonic Sixes
Diksha Bajaj, Category Head–Energy Drinks Portfolio, PepsiCo India, shares how Sting is using sonic branding in cricket to build long-term recall
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