At a board meeting chaired by Noel N Tata, they reiterated their opposition to listing Tata Sons, calling for available options to be assessed to preserve Group’s century-old structure & purpose
17th September 2026The campaign puts Crompton IntelliSense SmartPro at the centre of a festive narrative around water, family and everyday convenience
17th September 2026The new brand combines handwoven textiles from Chanderi, Varanasi and Kutch with contemporary design centred on the wearer
17th September 2026The beauty brand will feature inside the Bigg Boss House alongside branded content and advertising through the season
17th September 2026The telecom company is also seeking shareholder approval for Anil Berera’s appointment to its board
17th September 2026The new digital film uses a father-daughter exchange to explore changing family habits and the familiar taste that takes him back to childhood
17th September 2026Agrawal brings over two decades of leadership experience across BFSI, infrastructure, fintech and manufacturing sectors
17th September 2026Wondrlab’s commerce technology platform connects advertising, inventory and fulfilment data to help brands act on quick-commerce performance rather than rely on reporting alone
17th September 2026Tata Sons is navigating an RBI listing push, a divided board and a leadership rethink, with Tata Trusts Chairman Noel Tata opposing N Chandrasekaran’s fresh five-year term
17th September 2026TVS Motor Company refreshes its Apache and Ronin portfolios with new technology, safety and design features, including Black Diamond editions for its flagship 310 series
17th September 2026Created by TBWA\Lintas, the campaign film is being rolled out across TV, digital and OOH, while also being adapted for screens at airports
17th September 2026The latest episode explores beauty, creativity and self-expression through the journey of the makeup artist and content creator
17th September 2026The campaign gives the brand’s friendship platform a contemporary expression while unveiling a refreshed visual identity
17th September 2026The multi-city activation will travel across Delhi, Chandigarh, Jalandhar, Jaipur and Noida, combining product discovery with on-ground experiences and giveaways
17th September 2026The new service uses connected apps and personal context to surface information and actions proactively, with Mac early access opening through an invitation-only waitlist
17th September 2026The partnership will extend to Ahmedabad, Bengaluru and Noida, offering customers cashback and exclusive race-day benefits
17th September 2026BBDO India’s campaign follows three S-Class vehicles across India as part of the brand’s ‘140 Years. 140 Places’ global expedition, with Karan Johar and Kiara Advani joining the Mumbai chapter
17th September 2026Developed in partnership with Pollinate, the new identity aims to highlight a lifestyle proposition built around nourishment, nature and intentional living
17th September 2026Page Industries’ latest campaign celebrates the brand’s global legacy and its evolution from innerwear to a wider comfort-wear portfolio in India
16th September 2026Kalra moves to Zee Music Company from Saregama India, where he served as Chief Manager - Marketing
16th September 2026The ‘The Best Advice ft. Ravi Kishan’ campaign highlights boAt’s CREST AI features, including conversational assistance and real-time translation
16th September 2026Prior to this, Dhamnani served as Sales Lead – Enterprise at Pepper for five years, where he handled the full enterprise sales lifecycle
16th September 2026The lab-grown diamond jewellery brand will offer 110% exchange value on diamond value and 100% exchange value on gold at prevailing rates, subject to terms and conditions
16th September 2026The 12-match bilateral series will mark 100 years of sporting ties between India and New Zealand
16th September 2026Gillespie joins Pinterest after nearly a decade at Snap, where he most recently served as Global Director, Ad Partnerships Group
16th September 2026The second phase of Tata Steel’s corporate campaign features animator Martyn Pick and musician Dhruv Ghanekar, using steel’s recyclability as a metaphor for renewal and responsible progress
16th September 2026The fresh commerce brand uses a two-page newspaper execution in The Economic Times to question whether extending food’s shelf life through scientific intervention comes at the cost of freshness
16th September 2026Moving beyond educational and product-focused communication, the film marks the opening of a conversation around modern parenting and shared responsibilities
16th September 2026The Leo Burnett-conceptualised campaign features Rohit Sharma, Sreeleela, Aneet Padda, Jackie Shroff and Samay Raina
16th September 2026Prior to this, Gupta served as the Head of Marketing - India at Lenskart
16th September 2026The campaign, which features the Wedding Signatures collection, has been conceptualised by TBWA\Lintas, with photography by Joseph Radhik and direction by Shoojit Sircar
16th September 2026Veteran journalist and author Singh brings over three decades of experience across television, print, digital media and public-policy analysis
16th September 2026Khara joins the fintech platform with nearly two decades of product leadership experience across BharatPe, FairMoney, Gojek and MobiKwik
16th September 2026The TBWA\Lintas campaign uses a melodramatic family face-off to show how UPMODS’ 1,750+ configurations can accommodate everyone’s idea of comfort
16th September 2026CP PLUS joins the India-Afghanistan T20I series as Exclusive Third Umpire Partner and Umpire Cam partner, bringing its surveillance-led brand promise closer to cricket’s key moments
16th September 2026The pan-India campaign comprises 28 films across Hindi, Tamil, Telugu and Malayalam, each built around a specific business or logistics problem
16th September 2026Conceptualised by Ogilvy, the new TVC revisits Pulsar’s 2001 launch campaign to introduce the all-new Pulsar 150
15th September 2026The city-specific campaign across Delhi, Mumbai and Bengaluru uses local monsoon insights and towel-inspired outdoor formats to highlight faster drying
15th September 2026Conceptualised by WillBe Done, the campaign is being rolled out across television, digital, social and retail touchpoints
15th September 2026The agency will lead HealthOK’s creative mandate across digital and mainline platforms, with a focus on awareness and top-of-mind recall
15th September 2026The fifth edition of the DS Group brand’s Maharashtra celebrations uses a digital Mushak-led experience to let devotees make personalised Arpan to Bappa
15th September 2026The latest edition uses Ravi Kishan’s recent social media popularity as the creative peg for its dining-out campaign
15th September 2026The campaign uses the spirit of new beginnings to spotlight talent, dreams and the possibilities that inclusion can create
15th September 2026The campaign brings together five regional art forms and their practitioners for a Ganesh Chaturthi series, alongside an ASMR track created using sounds from the Hero Destini.
15th September 2026ZOFF Foods’ ‘Know The Brand’ campaign asks consumers to look beyond price and packaging, urging them to question how whole spices are sourced, processed, tested and packed
15th September 2026Prior to her appointment as the Chief Marketing Customer Officer, Malhan served as the Chief Marketing, Customer and Impact Officer at Generali Central Insurance
15th September 2026The two-part digital campaign traces the festive journey from preparation and rituals to the arrival of the divine feminine and her presence in everyday women
15th September 2026Turmeriq’s latest film for Paragon follows a pandal builder and his daughter, focusing on the quiet work and anticipation that precede the celebration
15th September 2026Nippo marks a new chapter in its 50-year journey with ‘Silent Warriors’, a brand platform celebrating the millions who contribute every day without seeking recognition
15th September 2026Agarwal will lead the bank’s Commercial & Institutional Banking business, while Amol Padhye joins as Chief Risk Officer to strengthen risk governance
15th September 2026The Havas Media India agency will handle media planning, buying, audience targeting and data-led solutions for the real estate developer following a multi-agency pitch
15th September 2026The move was not publicly disclosed, with Adobe’s Doug Wyatt confirming the notification to media outlets
12th September 2026WPP opts out of Coca-Cola’s North America media pitch
12th September 2026The move comes as the agency looks to build its creative leadership and drive contemporary, culturally relevant work
11th September 2026Hamdard partners with WPP Media to take its skin health proposition to younger consumers through a multi-platform brand-building initiative
11th September 2026The new offering provides 24g of protein and 4g of prebiotic fibre per serving in single-serve sachets
11th September 2026The bathware brand has also launched a new campaign film built around its ‘Value Meets Elegance’ proposition
11th September 2026The campaign brings three generations together around a Ganpati celebration, using jewellery as part of a family tradition passed down across generations
11th September 2026Instamart’s latest ‘Switch’ film pokes fun at shopping habits, encouraging consumers to move beyond familiar picks and discover more differentiated products at better prices
11th September 2026Sweet Karam Coffee’s DIY Modakam Kit brings families back to the kitchen, combining food, storytelling and creative play to make Ganesh Chaturthi a shared experience
11th September 2026The update gives users more control over what appears on their profiles, while opening another route for creators and brands to showcase collaborative content
11th September 2026Antara Care Homes’ new digital campaign with Priyamani highlights the often-overlooked recovery phase after hospital discharge and the need for structured post-hospitalisation care
11th September 2026The ‘Kaala Teeka’ campaign draws on the Bihar tradition of the same name to explore the changing hair and beauty aspirations of young women in the state
11th September 2026Priyadarshan joins A&M’s Business Transformation Services practice with over 20 years of consulting experience across operating model, organisation and AI-led transformation
11th September 2026GoKwik’s new brand film turns the everyday habit of double-checking into a trust story, showing how seeing its name at checkout can make the final click feel effortless
11th September 2026The eight-film campaign spans five Indian languages and highlights how music can make routine household tasks more enjoyable
10th September 2026The content-led series brings together actor Ravi Kishan and RENÉE co-founder Priyank Shah to explore beauty, confidence and the brand’s Lumi Glow
10th September 2026The mandate starts in January 2027, with Japan remaining under Dentsu as Publicis expands its relationship with the luxury group
10th September 2026The quick-commerce fashion player’s refresh follows conversations with 2,500+ customers and includes a new logo, black-led visual identity and updated shopping experience
10th September 2026The World Heart Day campaign highlights how women often overlook subtle signs of poor heart health while prioritising the well-being of others
10th September 2026Hilti India’s National Engineers’ Day film REWIND looks beyond buildings and bridges to celebrate the engineers whose ideas, calculations and solutions make them possible
10th September 2026Amaron’s new TBWA\Lintas campaign uses humour, street-level insights and local storytelling to highlight the growing power demands of modern, feature-rich bikes
10th September 2026The campaign features the Camry, Vellfire and Land Cruiser on boarding passes and jackets across six Indian cities, putting the models in front of a premium travel audience
10th September 2026Tasty Bite’s Cheffin launches four Asian Noodle Kits with ready noodles, real sauces or broths, vegetables and crunchy toppings, promising a restaurant-style meal in two minutes
10th September 2026Tata Motors Commercial Vehicles backs BULLET Microdrama’s ‘Apna Superstar’, using a story of ambition and resilience to connect the Tata Azura with India’s aspirational spirit
10th September 2026Kumar brings over 14 years of experience in brand storytelling and content strategy across fintech, e-commerce and media brands
10th September 2026The two-film campaign challenges the ‘whatever’ approach to dental treatment, urging patients to make informed choices about dental crowns
10th September 2026The first-ever collaboration between the brands will feature 100 customised sign-offs by Amitabh Bachchan, using KBC’s daily family viewing to reinforce the importance of nighttime brushing
10th September 2026The Zydus Wellness brand’s latest campaign casts the 15-year-old cricketer as ‘India ka Complan Boy’, linking its legacy to a new generation of young achievers
10th September 2026The campaign spotlights the journeys of its digital insurance advisors and their role in expanding access and building trust beyond India’s metros
10th September 2026The campaign film presents a light-hearted take on hosting during the festive season, highlighting how every little detail gets noticed
10th September 2026The agentic AI platform enables users to interact through voice and video in nine Indian languages, moving beyond traditional chatbots that primarily provide information
10th September 2026Zee5 unveils a redesigned mobile and Connected TV experience, alongside a premium English slate and revamped Free 5 spanning languages, formats and creators
10th September 2026Andrew Robertson was appointed CEO following the completion of Omnicom’s advertising integration with Interpublic
10th September 2026The new collection draws on the crescent moon bindi as a symbol of Maharashtrian identity, strength and pride
10th September 2026The episodic campaign uses an investigative narrative to showcase gifting, celebrations and luxury discovery
10th September 2026Vi’s new film with Shah Rukh Khan uses humour to spotlight its latest upgrades, with the ‘Vi Pe Sab Hai VIP’ campaign reinforcing that benefits are meant for every customer
09th September 2026Jurmania brings 17 years of cross-industry experience spanning television, radio, podcasts and digital content
09th September 2026For its fifth edition, Lollapalooza India turns Mumbai into an extension of the festival, with brands completing a shared line through outdoor, digital, social and community campaigns
09th September 2026Super Chennai’s new fortnightly podcast, hosted by Vijay Gopalan, explores the experiences, choices and values shaping people who built successful journeys from the city
09th September 2026AGENCY09 marks its 13th anniversary with key elevations across creative, design, technology, media and business as it prepares for its next phase of growth
09th September 2026As the group eyes ₹40,000 crore turnover, Bandlish will oversee operations across six markets, leading investments in protein, consumer foods, manufacturing capacity and international expansion
09th September 2026The brand film was conceptualised by McCann and directed by Harsha Prabhakar Rao, Founder of Black Picture Co., which also served as the production agency
09th September 2026Conceptualised by Talented, the latest campaign follows a young girl’s quest to discover the flower on Milk Bikis’ iconic border, leading her to Tamil Nadu’s familiar debate-settler Solomon Pappiah
09th September 2026Singh will lead commercial operations across the group while driving the expansion of ClayboxAI and Ecosystm’s AI-led research, advisory and transformation capabilities
09th September 2026The alliance will help brands expand across India, North America and global markets by combining local expertise with integrated creative, media, PR, technology and commerce capabilities
09th September 2026The campaign coincides with the Group’s 25-year journey and brings its businesses under a unified identity as it looks to build an integrated financial services ecosystem
09th September 2026Menon steps down as Managing Partner & Creative Head – West after nearly three years with the agency, during which he established and scaled its Mumbai operations
09th September 2026While Hora brings over 15 years of experience across brands and agencies, Ghag’s experience spans creative leadership and filmmaking
09th September 2026Shortcut Shobiz India will combine the Paris-based agency’s luxury experience expertise with Shobiz’s creative and production capabilities in the Indian market
09th September 2026Subscribe for our news letter
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