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AJIO names Ahaan Panday as new brand ambassador
The association begins with AJIO’s 2026 festive campaign ‘Festival Is Festivalling’, conceptualised and written by The Script Room
02nd October 2026BY TEAM IMPACT
AJIO names Ahaan Panday as new brand ambassador
The association begins with AJIO’s 2026 festive campaign ‘Festival Is Festivalling’, conceptualised and written by The Script Room
02nd October 2026BY TEAM IMPACT
AJIO names Ahaan Panday as new brand ambassador
The association begins with AJIO’s 2026 festive campaign ‘Festival Is Festivalling’, conceptualised and written by The Script Room
02nd October 2026BY TEAM IMPACT
Raymond Lifestyle appoints Publicis Groupe India as integrated marketing partner
The partnership will bring together creative, media, digital, performance marketing, CRM, reputation and technology capabilities
01st October 2026BY TEAM IMPACT
Satchidanand Joshi Named Global Head of Marketing – TME at Tech Mahindra
Joshi takes on the role after more than four years with Tech Mahindra, where he most recently led global marketing for Agentic Development and Modernization Services and Strategic Programs
01st October 2026BY TEAM IMPACT
Shashvat Somany Takes a Bigger Role at Hindware as Joint Managing Director
Somany takes charge as Joint Managing Director at Hindware, leading its Bathware and Pipes businesses with a focus on execution, innovation and long-term growth
01st October 2026BY TEAM IMPACT
Guntas Randhawa Moves From Unilever to Reckitt to Lead Health Marketing
After 17 years at Unilever, Guntas Randhawa joins Reckitt as Regional Marketing Director, Health, South Asia, taking charge of a portfolio spanning Dettol, Durex and OTC brands
01st October 2026BY TEAM IMPACT
Ashish Joshi Takes the Sales & Marketing Helm at Rich’s
Joshi steps up as Head – Sales & Marketing at Rich Products Corporation, bringing over 18 years of experience across FMCG, food solutions and consumer businesses
01st October 2026BY TEAM IMPACT
Meta Puts Dhruv Vohra Back in the Southeast Asia Hot Seat
Vohra becomes Managing Director, Global Business Group, Southeast Asia at Meta, overseeing its commercial business across six markets after more than seven years with the company
01st October 2026BY TEAM IMPACT
MTR Foods launches ‘India’s Sweetest Language’ festive campaign
The campaign celebrates sweets as a universal expression of affection, gratitude, care and celebration across Indian households
01st October 2026BY TEAM IMPACT
Bacardi Elevates Nakul Roy to Managing Director, Southeast Asia
Roy takes on the role after serving as Commercial Director & GM for Thailand, Singapore, Malaysia and Myanmar
01st October 2026BY TEAM IMPACT
indē wild expands Champi Haircare Ritual with clarifying shampoo
The new weekly treatment combines scalp-care actives and Ayurvedic botanicals to tackle buildup, excess oil and hard-water deposit
01st October 2026BY TEAM IMPACT
Seshadri Shankaran Joins WPP Media as Senior Vice President – Client Investments
Shankaran moves from Bennett Coleman & Co. Ltd. to take charge of media solutions, marketplace and partnerships at WPP Media
01st October 2026BY TEAM IMPACT
K Anand Joins Sony Pictures Networks India as National Head – Ad Sales, Tamil & Telugu
With over 22 years in media and entertainment, Anand moves from JioStar to lead advertising sales across SPNI’s Tamil and Telugu businesses
01st October 2026BY TEAM IMPACT
super.money launches Tiger Shroff-led campaign for splitStore
The campaign uses humour to highlight splitStore’s Pay in 3 option, which lets shoppers divide payments into three parts without interest or fees
01st October 2026BY TEAM IMPACT
Union Mutual Fund Says: When It Comes to Investing, Don’t Just Take a ‘Tukka’
Union Mutual Fund’s ‘Tukka Nahi, Tareeka Chahiye’ uses a catchy jingle and everyday investing situations to promote a more considered, disciplined approach to financial decisions
01st October 2026BY TEAM IMPACT
BIRKENSTOCK Steps Beyond Footwear With Its First Care Essentials Range in India
BIRKENSTOCK brings Care Essentials to India alongside its AW26 footwear and 1774 collaborations, blending its foot-health heritage with body care, design and craftsmanship
01st October 2026BY TEAM IMPACT
Schneider Electric launches Unica Pure+ switches with new festive campaign
The new range combines a fully flat design with smart-home compatibility and is being promoted through the ‘Pure Design, Pure Delight’ campaign
01st October 2026BY TEAM IMPACT
Senco Gold & Diamonds celebrates womanhood with ‘Aparupa’ Durga Puja campaign
Inspired by the many forms of Maa Durga, the campaign brings together traditional craftsmanship and contemporary jewellery to explore different expressions of womanhood
01st October 2026BY TEAM IMPACT
Friends Adult Pants takes on product hesitation with new ‘Bharose wali Dosti’ campaign
The Sideways-conceptualised TVC focuses on product trust and positions adult diapers as an everyday solution for middle-aged women
01st October 2026BY TEAM IMPACT
Interio by Godrej brings strength and style to steel kitchens in latest campaign
The campaign uses a light-hearted story around a busy Indian household to highlight the durability and design of Interio’s steel kitchens
01st October 2026BY TEAM IMPACT
WPP Media launches ‘From Concept to Scale’ playbook for India’s e-commerce landscape
The playbook explores how commerce-led strategies are changing the way brands validate products before taking them to wider markets
01st October 2026BY TEAM IMPACT
Nykaa Cosmetics launches ‘Love At First Swipe’ with Rasha Thadani and Rohit Saraf
The three-film campaign uses playful encounters between the two actors to introduce Nykaa Cosmetics’ Lovestruck Lipstick and its ‘Love At First Swipe’ proposition
01st October 2026BY TEAM IMPACT
Bajaj Life elevates Vivek Gupta to Chief Operations & Customer Experience Officer
Gupta will oversee operations, customer experience, and the AI & Innovation charter, with a mandate spanning policy servicing, claims, renewals and digital self-service
01st October 2026BY TEAM IMPACT
Virginia Sharma Moves From Google to Salesforce as CMO, Missionforce
Sharma joins Salesforce as Chief Marketing Officer, Missionforce, moving from Google where she led brand and product marketing for the public sector business
01st October 2026BY TEAM IMPACT
Kotak Mahindra Bank appoints Anup Kumar Saha as MD and CEO
Saha, currently an Executive Director at the bank, will take charge for a three-year term from January 1, 2027
01st October 2026BY TEAM IMPACT
Bengaluru-based entrepreneur and publisher Shivani Darshan passes away
She had been undergoing treatment for cancer before she breathed her last on September 30
01st October 2026BY TEAM IMPACT
Hinge expands India experience with new safety and privacy features
The dating app introduces a phased waitlist, Face Check, Screenshot Protection and other tools aimed at fostering more intentional connections
30th September 2026BY TEAM IMPACT
GIVA celebrates India’s festive diversity with ‘Tyohar Anek, Feeling Ek’
The Navratri campaign brings together regional traditions, contemporary Indian style and GIVA’s silver jewellery
30th September 2026BY TEAM IMPACT
Baba Sehgal Wants Your Diwali Dry-Fruit Box to Go a Little More Swadeshi
KisaanSay teams up with Baba Sehgal for a Diwali campaign promoting Indian-grown dry fruits, spotlighting produce from Kashmiri walnuts to Nashik raisins and Konkan cashews
30th September 2026BY TEAM IMPACT
Flipkart’s Big Billion Days Films Bet on Luck, Names and a Little Tatkaal Magic
Flipkart’s latest Big Billion Days films, created by McCann India, turn everyday beliefs around luck and speed into quirky routes to unlocking the sale’s best deals
30th September 2026BY TEAM IMPACT
Dr Sandeep Goyal Takes the AAAI Helm
Dr Goyal takes over as AAAI President for 2026-27, with AI adoption, agency revenues, CCI scrutiny and a refresh of Goa Fest among the priorities ahead
30th September 2026BY TEAM IMPACT
Freyr Energy appoints Rohit Sharma as first brand ambassador
The rooftop solar company launches ‘Solar Ho, Toh Freyr Ho!’ campaign around the long-term commitment involved in choosing a solar partner
30th September 2026BY TEAM IMPACT
YAAP Digital Takes Narayana Health’s Social Media Mandate Across Five Regions
YAAP Digital will handle social media strategy, content, creative and community engagement for Narayana Health’s hospital units across its North, East, West, South and Central clusters
30th September 2026BY TEAM IMPACT
Britannia appoints N Venkataraman as Deputy MD and Ramamurthy Jayaraman as CFO
Venkataraman has been with Britannia since 2007, while Jayaraman has held finance roles at the company for 15 years
30th September 2026BY TEAM IMPACT
Saffola Gold Says It’s Time to Put Women’s Hearts First
Saffola Gold, PHD India and ‘Z’ launch ‘Dil Se Ladies First’, using TV, Zee 5 and social platforms to put women’s heart health at the centre of the conversation
30th September 2026BY TEAM IMPACT
PhonePe Turns 10, Then Asks: How Long Would It Take to Thank 70 Crore Users?
PhonePe marks a decade of digital payments with an Ogilvy-created anniversary film that uses India’s fastest speaker to turn 70 crore users into a story about everyday progress
30th September 2026BY TEAM IMPACT
Infectious Advertising appoints Abhijit Karandikar as Executive Creative Director
Karandikar joins the agency with over 30 years of advertising experience, including more than two decades at Ogilvy & Mather
30th September 2026BY TEAM IMPACT
Ghadi Detergent introduces upgraded formulation, ropes in Madhuri Dixit for new campaign
The ‘Vishwas Ki Pariksha’ campaign showcases Ghadi’s new formulation with 2X Foam Technology, a refined powder texture and faster dissolution
30th September 2026BY TEAM IMPACT
CHARLES & KEITH Turns Its Signature Grey Into a New Chapter With Horizons
The brand marks 30 years of design with Horizons, a year-long platform led by a grey capsule inspired by the brand’s iconic paper bag and packaging
29th September 2026BY TEAM IMPACT
PharmEasy Says: Don’t Miss a Beat When It Comes to CPR
PharmEasy teams up with cardiologist Dr Jivitesh Satija for a CPR song that turns essential emergency steps into a simple, memorable routine for younger audiences
29th September 2026BY TEAM IMPACT
Dheeraj Sinha Re-elected as Advertising Club President for 2026-27
Sinha returns as President of The Advertising Club for 2026–27, as the industry body unveils its new Managing Committee and sets out its priorities for the year ahead
29th September 2026BY TEAM IMPACT
ASCI sets disclosure rules for AI-generated advertising content
New guidelines define when synthetic content must be labelled and outline uses that are prohibited under the advertising code
29th September 2026BY TEAM IMPACT
Traya brings women’s hair fall into public view with an activation in Mumbai
A seven-foot transparent installation at Bandra Bandstand visualises the cumulative impact of excessive hair shedding while offering visitors scalp scans, hair tests and consultations
29th September 2026BY TEAM IMPACT
Nykaa brings Rakhi Sawant into ‘New At Nykaa’ beauty heist
The campaign uses a warehouse-set story to spotlight the latest makeup, skincare, haircare and fragrance launches available on Nykaa
29th September 2026BY TEAM IMPACT
AGL-Hakuhodo integrates ChatGPT Ads into paid media strategy
The agency will pilot conversational, intent-led advertising across automotive, education, real estate, CPG and BFSI clients as it develops its Generative Engine Marketing approach
29th September 2026BY TEAM IMPACT
Twamev brings ‘Truly You’ campaign to life with Orry’s self-wedding in Jaipur
The two-day celebration moved through a Sufi night, mehendi and sangeet before culminating in a fashion showcase for Twamev’s latest occasionwear collection
29th September 2026BY TEAM IMPACT
Swiss Beauty Select marks second anniversary with retail expansion
The premium beauty range strengthens its presence across India with 300+ Modern Trade doors and plans to expand its kiosk network to 100+ outlets
29th September 2026BY TEAM IMPACT
MongoDB appoints Komal Puri to lead marketing in India
Puri joins from Innovaccer, where she served as Senior Director
29th September 2026BY TEAM IMPACT
Decathlon launches KIPRUN performance running brand in India
The flagship running sub-brand debuts with 35 shoes, including 17 high-performance models, under the global tagline ‘More Runs. More Life.
29th September 2026BY TEAM IMPACT
Aman Gupta invests in home and lighting brand FIG Living
The SailThru Ventures investment comes as FIG Living targets ₹18 crore ARR after the festive season and expands into adjacent home and lifestyle categories
29th September 2026BY TEAM IMPACT
Sprite launches eight-episode digital series ‘Truth & Spice’
The Coca-Cola-owned beverage brand brings together creators, celebrities and athletes for a food-led entertainment format, with two episodes presented in association with Tinder
29th September 2026BY TEAM IMPACT
SKINN names Ayushmann Khurrana and Sobhita Dhulipala as brand ambassadors
The House of Titan fragrance brand launches its new campaign, ‘Make Every Moment Special’, positioning fragrance as part of everyday rituals
29th September 2026BY TEAM IMPACT
Partha Ghosh joins JSW Group as EVP and Group Head of Communications
Ghosh moves from Air India to take charge of communications across JSW’s businesses spanning steel, energy, infrastructure, automotive, paints and sports
29th September 2026BY TEAM IMPACT
Dhiraj Adya Expands His Role As Global Advisor Relations Role at Tech Mahindra
With over two decades of experience in technology and strategic partnerships, Adya has also been serving as COO of the Global Chess League, a joint venture between Tech Mahindra and FIDE
29th September 2026BY TEAM IMPACT
Softline Gets a Fresh Look as It Steps Into a More Contemporary Chapter
Softline, from the house of Rupa & Company, refreshes its identity across lingerie, athleisure and outerwear, with Wamiqa Gabbi embodying its new, youthful spirit
29th September 2026BY TEAM IMPACT
Meta Taps Former MongoDB CEO Chirantan Desai to Lead Enterprise Platform Push
Desai joins Meta as Chief Enterprise Platform Officer from MongoDB, where he served as President and CEO, to lead its enterprise efforts
29th September 2026BY TEAM IMPACT
Laura Ryan Joins WPP Media to Steer Its Global Media Operations
Laura Ryan joins WPP Media as Chief Media Officer from IPG, bringing more than three decades of experience across client leadership, innovation, transformation and talent development
29th September 2026BY TEAM IMPACT
Piyush Mishra’s ‘Maine Pyar Kiya’ Regret Powers Flipkart’s iPhone Push
Flipkart and McCann India turn Piyush Mishra’s regret over rejecting ‘Maine Pyar Kiya’ into a humorous warning not to miss iPhone deals during Big Billion Days
28th September 2026BY TEAM IMPACT
Aspect Sports Puts Aman Sehrawat in the Spotlight as Its First Brand Ambassador
Aspect Sports signs Olympic medallist Aman Sehrawat as its first sports brand ambassador, deepening its wrestling focus while backing his journey towards the Asian Games and LA 2028
28th September 2026BY TEAM IMPACT
Mithun K. Chittilappilly Takes the Chair at V-Guard as the Company Eyes 50
Chittilappilly becomes Chairperson & Managing Director of V-Guard Industries, adding the role after 14 years as MD and two decades at the company
28th September 2026BY TEAM IMPACT
Doraemon Takes Its Deep-Sea Adventure Beyond the Big Screen
Ahead of its October 2 release, Doraemon’s latest movie hits India with a 360° campaign spanning OOH, digital, radio, experiential, schools and retail
28th September 2026BY TEAM IMPACT
Standard Chartered launches global brand campaign ‘Move Ahead’
Inspired by the bank’s Formula 1 partnership, the campaign builds on its ‘Now Is Your Time’ brand platform
28th September 2026BY TEAM IMPACT
FACE elects PhonePe’s Hemant Gala and Navi’s Rajiv Naresh to Board
The two executives bring experience across digital payments, lending, financial services, technology and governance to FACE’s Board
28th September 2026BY TEAM IMPACT
Can Beauty Brands Fly Solo?
With Nykaa and L’Oréal’s BOLD investing in beauty brands, alongside a growing wave of strategic stakes, a larger question is emerging: can independent brands still scale sustainably on their own?
28th September 2026BY Antora Chakraborty
Nykaa and SW Network launch microdrama series ‘Hotel Wanderlust’
The six-episode series brings Nykaa Wanderlust’s bath & body products into an entertainment-led format, featuring Varun Thakur, Shachi and creators including Srishti Garg, Pulkit Kochar and Mishall B
28th September 2026BY TEAM IMPACT
RJ Naved joins Radio City for #PrankYou
The move reflects Radio City’s bid to reinvent content and tap into the evolving, multi-platform nature of radio consumption
28th September 2026BY TEAM IMPACT
Vikram Sakhuja and Dhruba Mukherjee re-elected as MRUCI Chairman and Vice Chairman
Four new members join the Board of Governors as the industry body prepares for the revival of the Indian Readership Survey
28th September 2026BY TEAM IMPACT
Shraddhaa Shetty joins Agilitas as Brand Marketing Lead for Lotto
Shetty moves to her first brand-side role after working across brand, business and operations at WTF
28th September 2026BY TEAM IMPACT
Kaacon Sethi Takes the MRUCI Helm as IRS Revival Looms
Kaacon Sethi joins MRUCI as CEO after more than 35 years across media, entertainment, sports and marketing, taking charge as the Indian Readership Survey nears revival
28th September 2026BY TEAM IMPACT
Voltas Beko launches ‘Sense Toh Banta Hai’ brand campaign with Manoj Pahwa
The campaign focuses on practical innovation and product value, with digital films aimed at household decision-makers
28th September 2026BY TEAM IMPACT
HSBC Mutual Fund launches #StayDiSIPlined campaign to promote consistency in SIP investing
The Born Hi Digital campaign uses humour to contrast everyday discipline with investors’ reactions to short-term market movements
28th September 2026BY TEAM IMPACT
Ranbir Kapoor enters India’s FMCG sector as Founder of Flux Theory
The new omnichannel brand enters the shower category with five personality-led shower gels combining fragrances, skin benefits and distinct consumer archetypes
28th September 2026BY TEAM IMPACT
Sachin Tendulkar and OpenAI Team Up to Make AI More Everyday
OpenAI partners with Sachin Tendulkar to show how ChatGPT can help Indians learn, explore interests and develop ideas, drawing on the cricketer’s own everyday use of AI
28th September 2026BY TEAM IMPACT
Google elevates Nitin Gajria to MD, Southeast Asia and South Asia Frontier Markets
Gajria returns to Southeast Asia after 12.5 years at Google, following a three-year stint leading publisher and creator monetisation across APAC
28th September 2026BY TEAM IMPACT
Shantanu Chauhan joins Angara as VP, Brand Global
Chauhan moves to the fine jewellery brand after more than a decade at Noise, where he last served as Director, Marketing, Brand & Growth
26th September 2026BY TEAM IMPACT
Madhusudan Frozen appoints Madhuri Dixit as brand ambassador
The two-year association comes as the brand expands its frozen vegetables and ready-to-cook portfolio
25th September 2026BY TEAM IMPACT
Swiss Beauty launches AWAKEN eye makeup collection
The four-product range combines precision, definition and volume, backed by performance-led propositions
25th September 2026BY TEAM IMPACT
The Body Shop unveils Diwali campaign centred on Jasmine
‘Spark Your Inner Radiance’ brings Jasmine into festive self-care and gifting through a multi-film campaign
25th September 2026BY TEAM IMPACT
Stayfree spotlights boys in period conversations with new #BetaStayfreeLeAana film
The latest film from Stayfree’s six-year-old ‘It’s Just a Period’ platform encourages boys to view menstruation without stigma
25th September 2026BY TEAM IMPACT
Myntra unveils Big Fashion Festival campaign with Alia Bhatt and Ranbir Kapoor
The campaign uses exaggerated everyday triggers to build anticipation for BFF, featuring over 8 million styles from 8 October
25th September 2026BY TEAM IMPACT
Libas enters jewellery as it expands its fashion portfolio
Following its entry into fragrances, the brand is adding another category to its apparel-led business
25th September 2026BY TEAM IMPACT
Fabindia partners with Aptronix to add Apple rewards to Fabfamily loyalty programme
The partnership launches with an iPad reward contest, with more Apple products and experiences planned for subsequent phases
25th September 2026BY TEAM IMPACT
NDFC(I) launches #SwapTheSweet campaign ahead of Navratri
The initiative encourages households to replace sugar-heavy festive treats with nuts and dry fruits while retaining traditional flavours and celebrations
25th September 2026BY TEAM IMPACT
Shaya by CaratLane names Shreya Ghoshal as brand ambassador
With the ‘Stories Written in Silver’ campaign, the association marks Shaya’s eighth birthday as the silver jewellery brand looks to bring the category further into everyday style and self-expression
25th September 2026BY TEAM IMPACT
Vadilal and Parle bring Hide & Seek into ice cream with ‘Jodi Aisi Ki Nazar Na Lage’
The trademark licensing partnership introduces Vadilal Hide & Seek Ice Cream, supported by a nationwide campaign built around the new combination of cookie, chocolate chips and ice cream
25th September 2026BY TEAM IMPACT
Rubika Liyaquat quits Times Now Navbharat
Liyaquat had joined the Hindi news channel in June 2026 as Senior Executive Editor – TNNB and Vice President – Special Projects
25th September 2026BY RUHAIL AMIN
JBL India brings regional festival sounds together in ‘Sounds Festive’ campaign
Conceptualised by RepIndia, the campaign follows singer Divyam Sodhi and music producer Khwaab as they travel across India to reinterpret traditional festival sounds with regional musicians
25th September 2026BY TEAM IMPACT
Nykaa and L’Oréal’s BOLD to jointly invest in Indian beauty and personal care brands
The partnership will take minority stakes in emerging brands, with founders retaining operational and creative control while gaining access to capital, mentorship and beauty expertise
25th September 2026BY TEAM IMPACT
NIVIA Sports Gives the Blue Tigers’ Jersey a Life Beyond the Pitch
NIVIA Sports unveils the Official Indian National Football Team Jersey, designed to take Indian football from matchday to everyday wardrobes and fan culture
24th September 2026BY TEAM IMPACT
KreditBee Asks If Being Practical Really Means Playing It Safe
KreditBee’s ‘Bee Practical’ campaign moves beyond personal loans, showcasing two-wheeler, business and property-backed loans as financial tools for pursuing bigger goals
24th September 2026BY TEAM IMPACT
ixigo urges travellers to ‘Don’t follow the herd’ in new AI-led campaign
The campaign uses humour and TARA, ixigo’s AI travel assistant, to encourage travellers to discover experiences based on personal preferences
24th September 2026BY TEAM IMPACT
Blissclub expands menswear with BareButter and ‘Off The Clock’ campaign
The new collection focuses on off-duty comfort, while the campaign explores men beyond their professional identities
24th September 2026BY TEAM IMPACT
Pride of Cows brings ‘Come Over to the Greener Side’ to life with Athiya Shetty
The campaign explores a slower, more mindful approach to everyday living, connecting Pride of Cows’ farm-to-home philosophy with nature, nourishment and wellbeing
24th September 2026BY TEAM IMPACT
Clinic Plus marks Daughters’ Day with new #MeriBetiStrong campaign film
The latest campaign explores how daughters can become a source of strength and support for their mothers
24th September 2026BY TEAM IMPACT
Vineet Shah joins Raymond Lifestyle as Head of Omnichannel Media
Shah joins the apparel company after over four years at Madison World, where he most recently served as Vice President, Planning
24th September 2026BY TEAM IMPACT
Truecaller partners with LinkedIn to add professional context to Caller ID
The integration lets users display their workplace, job title and LinkedIn verification alongside their Truecaller profile
24th September 2026BY TEAM IMPACT
Joy Personal Care appoints Tamannaah Bhatia as face of lotions and creams
The association will feature across television, digital and social media, led by the brand’s Honey & Almonds Deep Nourishing Body Lotion
24th September 2026BY TEAM IMPACT
JSW Group launches ‘Tere Sang Bharat’ anthem for Team India at Asian Games 2026
Featuring 22 athletes across 11 sporting disciplines, the campaign gives a voice to JSW’s ‘Rukna Nahin Hai’ belief and celebrates the support behind India’s athletes
24th September 2026BY TEAM IMPACT
DailyObjects appoints Zeenah Vilcassim as Global Chief Marketing Officer
Vilcassim joins from Nothing India and brings over 17 years of experience across consumer, brand and business roles in international and Indian markets
24th September 2026BY TEAM IMPACT
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