The association will be introduced through three ad films highlighting the brand’s television, Wi-Fi and OTT offerings, with a rollout planned around Diwali
16th October 2026The proposed appointment comes amid changes in Zee Studios’ senior leadership, following the exits of Umesh Bansal and Pragati Deshmukh
16th October 2026The PlusPlus Lifesciences brand will roll out a six-film awareness campaign across print, television, digital, social media and outdoor platforms
16th October 2026‘Your Kinda Gifts, for Your Kinda People’ will run from Diwali through the wedding season, supported by a brand film, a seven-city print campaign and in-store activations
16th October 2026The four-film series explores hiring frustrations, from salary negotiations to recruiter ghosting, as the brand expands its workplace-focused content
16th October 2026With over 15 years of experience, Sruti Ravi has worked in InMobi, SoftBank Investment Advisers, Walmart, Bain & Company and Nomura Structured Financial Services
16th October 2026The ad film uses simple, yet fun way to introduce the Buckle Collection by FLITE, designed for every occasion
16th October 2026Bhatia brings over 30 years of experience across beverage and FMCG businesses, including leadership roles at Red Bull, SABMiller, Diageo, Radico and Kraft Heinz
16th October 2026The Xtendr platform uses AI, extended reality and gamification to turn packaging, products and other physical touchpoints into interactive, measurable brand experiences
16th October 2026The campaign invites consumers to share their bread memories, with selected stories to be turned into AI-generated personalised illustrations
16th October 2026The actor will feature in the brand’s 360-degree communication across television, OTT, cinema, outdoor, digital and social media, as well as product launches and consumer events
16th October 2026The film follows a small-town family using ChatGPT to protect its ancestral home, highlighting the role of AI in everyday challenges and individual aspirations.
16th October 2026With experience in advertising strategies and account management, Shagufta Khan has earlier served as Brand Manager of Oreo in Mondelez International
16th October 2026The collaboration coincides with Crunchyroll Manga’s India launch, offering fans access to more than 250 titles through a new Ultimate Fan membership
16th October 2026Conceptualised by Dentsu India, the TVC showcases the scooter’s dual-tone spectral finish through everyday reactions, alongside its family-friendly features
16th October 2026The nod from the Maharashtra Airport Development Company Limited will boost SIMCA’s transit OOH and DOOH presence among pilgrims and tourists
16th October 2026With the philosophy of ‘Let Your Skin Bloom’, the brand looks forward to the Indian market, following the increasing demand and usage of Korean products among the younger generations
16th October 2026Mehta joins from GSK, where he served as Global Marketing Manager – Respiratory, bringing experience across respiratory care, urology, cardiovascular and ophthalmology portfolios
16th October 2026The former CarDekho Auto Classifieds CEO takes charge from October 1, bringing over two decades of experience across digital, media, technology and consumer businesses
16th October 2026Hingu joins the consumer snacking venture with experience in operations and sales, having previously worked with consulting firm Gemba Concepts
16th October 2026With almost 20 years of experience, Deep Malde will work with the healthcare firm to accelerate the growth of various wellness and OTC brands
16th October 2026Rutledge, Global CMO since February 2018, helped transform American Express into a visible cultural brand, targeting Millennials and Gen Z through experiential marketing
16th October 2026Through its subsidiary Ather Insurance, the company will service life, general and health insurance products, seeking to diversify revenue and build recurring income from its existing customer base
16th October 2026Rice, a former Disney executive, will lead Netflix’s global film, television and live programming strategy from October 26, as the streaming platform grapples with slowing engagement growth
16th October 2026Hirani moves from Dentsu India to oversee communications for BBH, Saatchi & Saatchi India and Propagate India, focusing on Publicis Groupe’s creative businesses
16th October 2026Conceptualised by Sociowash, the digital campaign uses humour and everyday couple dynamics to highlight the product’s moisturising benefits
15th October 2026The marketing professional rejoins the retailer after a six-year stint from 2014 to 2020, bringing experience across retail marketing, creative strategy and ATL, BTL and digital campaigns
15th October 2026With the return of Gattu, Ogilvy has designed the campaign in a way that focuses on the ethos value to capture people’s attention
16th October 2026In his new role, Shakir will lead the brand’s APJ region with a focus on the transition from AI exploration to AI deployment
15th October 2026Conceptualised by Talented and produced by First December Films, the travel Fintech’s campaign chose Gen Zs as their target audience, creating humourous, relatable content
15th October 2026The campaign urges women to spend three minutes every month checking for unusual breast changes, amid rising incidence and late diagnosis in India
15th October 2026Rai, who was elevated in March 2026, oversaw national ad sales across NEXad, NewsroomAI and AIgnite.
15th October 2026‘There’s Always More to Find’ features Harsha Bhogle-led films, stadium activations and a Sony LIV sponsorship for India’s tour of New Zealand
15th October 2026The Omnicom Media India CEO brings over three decades of industry experience, as the council focuses on media measurement, transparency, talent development and emerging technologies
15th October 2026The television streaming app will offer 500+ Live TV Channels on Smart TVs without a Set-Top Box or Antenna
15th October 2026The sisters draw on childhood memories of their grandmother’s festive table to highlight the enduring place of Kansa in Indian celebrations
15th October 2026The festive campaign uses an unexpected car chase to showcase Škoda’s ownership benefits, safety credentials and service network through the advocacy of its customers
15th October 2026The association brings the brand’s 'For Your Every Celebration' philosophy to the forefront as it strengthens its presence in India and international markets
15th October 2026Conceptualised by Havas Creative India, the campaign promotes ₹99 Value Woks, featuring Veg Hakka Noodles and Veg Chowmein, as an affordable weekday meal option
15th October 2026The film draws on a survey of young adults that found 49.5% hide difficult emotions and deal with them alone, while only 9.2% seek professional help
15th October 2026The ‘Abol Tabol Addakhana’ at Rajdanga Naba Uday Sangha uses quirky characters, interactive games, live performances and an AI-powered experience straight from the collections of rhymes by Sukumar Ry
15th October 2026The film follows a mother who gifts a kurta to a young boy serving tea, using the gesture to highlight the importance of sharing festive happiness beyond one’s family
15th October 2026With product led, storytelling approach, GM Modular’s new ad film highlights a sentiment that resonates across generations
15th October 2026The campaign film features the Nikon ZR, its video-first camera from the Z CINEMA line, as part of its ongoing brand campaign, ‘The Creator’s Cut’
15th October 2026With nearly 20 years of experience, Akshay Gandotra will build executive engagement programs for WhatsApp Business platform and Business AI
15th October 2026The film encourages consumers to include mattresses in their festive upgrades, with the message ‘Ei Pujate, Upgrade Korun, Aramei Thakun’.
15th October 2026The six-month tour will feature over 80 shows across India, with the travel platform offering exclusive lounges, priority access and fan experiences at select venues
15th October 2026Conceptualized by Ogilvy, the integrated campaign focuses on easy financial preparation for the future
15th October 2026Leonard succeeds Lisa Smith as D&AD President, ahead of the organisation’s planned launch of D&AD Alive in June 2027
15th October 2026The cuts will affect 6% of Netflix’s global workforce, with product, tech, legal and human-resources teams expected to bear the brunt
15th October 2026Based in New York, Gerhart will lead WPP’s key global client relationships and oversee its network of Global Client Leaders, reporting to Chief Operating Officer Devika Bulchandani
15th October 2026Most recently, Sangha served as Vice President at Dentsu, where she led business strategy, operations & growth for dentsu Bx and dentsu Lab India
15th October 2026The broader representation is intended to strengthen collaboration across the industry
15th October 2026The company will initially focus on AI-powered commercial music management in the UAE, with plans to expand into climate optimisation and scenting solutions
14th October 2026Mitra joins Nestlé after nearly six years at Haleon, where he most recently served as General Manager, IT
14th October 2026The Saree brand's campaign works around the collaboration of S Aishwarya & S Saundarya, granddaughters of Bharat Ratna M.S. Subbulakshmi, paying tribute to the veteran
14th October 2026Rohit Chordia, having 20 years of experience, has earlier worked at White Oak Capital Management, Kotak Institutional Equities, and Ameriprise Financial Services
14th October 2026Cleartrip’s AI-generated BBD 2026 film turns the tables on travel advertising, with disgruntled birds lamenting how festive deals are sending humans off on holiday.
14th October 2026Jain brings over 34 years of experience in the BFSI sector, including 27 years in the mutual fund industry
14th October 2026With 55% of shoppers moving from discovery to purchase within days, a new report by Google, WPP Media and Elevation Capital maps the road to ₹500 crore for challenger brands
14th October 2026The Diwali and Karwa Chauth campaign brings the thought of 'I Know You' to life through films around curated gift sets, including Copper Elegance, The Couple’s Edit and Charm
14th October 2026Reflecting philosophical view of fulfilling dreams, the campaign did not only launch an ad film but will also roll out interactive and outdoor activities throughout the festive season
14th October 2026A seasoned professional with over three decades of experience, Roy has been appointed as the Chairman, Managing Director and CEO at YAAP Digital, after Raj Nayak's exit
14th October 2026The film celebrates the brand’s journey alongside India’s evolving mobility aspirations, highlighting its focus on technology, sustainability and customer-centric innovation
14th October 2026The 75-second film follows a young creative in Mumbai’s Worli fishing village, showcasing how Meta AI can support his artistic process
14th October 2026As India’s first lifestyle platform for 50+individuals, Marzi aims to transform how India experiences life beyond 50
14th October 2026Inspired by street culture and digital expression, Jockey’s Pop Colour Collection brings vibrant hues, statement waistbands and playful prints to everyday innerwear under its ‘Play It Loud’ campaign
14th October 2026With the ad film, 'Merchant’s Festive Check List’ airpay reflects its motto of supporting the merchants, through emotive touch, targeting the festive season
14th October 2026Mullick joins from a career spanning 12 years at FCB Interface and a stint with ANZ Bank’s in-house agency in Australia
14th October 2026Rastogi previously served as Joint General Manager – Marketing, overseeing brands across its whisky, gin and rum portfolios
14th October 2026Following its IPO listing in March 2026, Reva onboards Wagh as it aims to enter key North Indian markets
14th October 2026The campaign films uses humour to highlight features such as in-bus toilets and flexible boarding and dropping points, with the films rolling out across digital, OTT, CTV and regional television
14th October 2026The brand unveiled three festive packs inspired by rockets, anars and lanterns at an immersive family experience in Mumbai, bringing Diwali traditions to life through play and creativity
14th October 2026The initiative was focused on promoting the personalised touch that Insight brings to its consumers through its interactive OOH installations of makeup stations
14th October 2026The film showcases Crompton’s pumping solutions and smart water management technology through the rituals and preparations leading up to Durga Puja
14th October 2026The campaign challenges inherited beauty expectations around women’s hair, with the tagline ‘There is an I in Naturali’
14th October 2026Conceptualised by TBWA\Lintas, the campaign brings celestial inspirations to life through a jewellery collection spanning over 100 designs
14th October 2026Composed by Amit Trivedi, the anthem celebrates delivery partners’ aspirations, resilience and ambitions beyond gig work
14th October 2026The ‘Designed for Momentum’ campaign captures Kolkata’s collective energy ahead of Durga Puja, as the activewear brand strengthens its presence across eastern India
14th October 2026The cricketer will be the showstopper for the brand’s ‘Wedding Stories’ collection on October 18 in New Delhi, with a live musical performance by Twin Strings opening the showcase
13th October 2026GRB’s musical campaign, ‘Life-eh Soan Papdi’, turns everyday mishaps and small wins into moments of celebration, putting its multi-flavour Soan Papdi range at the heart of the story
13th October 2026With the aim of promoting Godrej’s Handloom Friendly Front Load washing machine range, the campaign is built around the festive season in Bengal featuring Bengal’s iconic Jamdani
13th October 2026Suhail joins alongside Ashish Ashdhir and Sameer Bajaj, who take on Regional Director – Sales roles for the West and North regions, respectively
13th October 2026Men of Platinum’s new campaign pairs Rohit Sharma and Anirudh Ravichander in four films exploring resilience, self-belief and conviction, while expanding men’s platinum jewellery beyond milestones
13th October 2026With over 10 years of experience in sports, media and consumer brands, Abhishek Iyer has served as the Director at FanCode
13th October 2026The three-month programme provided persons with disabilities hands-on experience across advertising and media functions, with accessible onboarding, mentorship and tailored workplace accommodations
13th October 2026The campaign, conceptualised by Mudra, part of BBDO Group India, showcases the brand’s latest range of sneakers and sports shoes across television, print, digital and outdoor
13th October 2026The actor will oversee creative direction across brand communication and product design as the women’s footwear brand looks to expand its identity beyond footwear
13th October 2026The founder duo, whose agency, The Starter Labs, was partially acquired by Zoo Media in 2022, will take on wider leadership roles across the network
13th October 2026Chola MS takes its festive campaign pan-India, using a 360-degree media push across digital platforms, regional languages and airport screens to make preparedness a simpler choice
13th October 2026The activation draws on the brand’s truck art-inspired packaging, covering a vehicle with snacks and beverages ranging from protein bars and smoothies to bhujia and chocolate cookies
13th October 2026Hilary Rhoda’s festive campaign combines humorous micro-dramas, creator-led makeup tutorials and a curated beauty kit to encourage consumers to experiment with bolder looks affordably
13th October 2026Along with the launch of an ad-film, Britannia rolled out six special packages, interactive newspapers ads and outdoor marketing
13th October 2026The humour-led film centres on a seller caught between a family wedding and an uncertain courier pickup, highlighting Shiprocket Quick’s on-demand local delivery service
13th October 2026Official brand ambassador of Rado Mandhana boasts a journey that reflects the Swiss brand’s values of ambition and perseverance
13th October 2026The ‘Upgrade to boAt’ campaign uses humour to promote upgrades across personal audio, home entertainment, smartwatches and power banks, with festive discounts of up to 80%
13th October 2026Titan’s lab-grown diamond brand beYon makes its festive debut with a campaign starring Sheeba Chadha, Namita Dubey and Plabita Borthakur, celebrating jewellery as an impulse, not an occasion
13th October 2026The campaign follows a mother and daughter preparing for Garba, highlighting how shared traditions and thoughtful gestures become lasting memories
13th October 2026JK Paper appoints former Bata India MD and CEO Gunjan Shah as President – Paper, bringing cross-sector leadership experience across FMCG, footwear, consumer durables and telecoms
13th October 2026The campaign series will spotlight the at-home beauty platform’s services, focusing on convenience, hygiene and trained professionals ahead of Navratri
12th October 2026
Four campaigns from this week that turn familiar insights into distinctive brand stories
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