The range, available across Britannia Jim Jam and Britannia Jim Jam Pops, includes pack designs featuring Captain America, Thor, Iron Man, Deadpool and Wolverine
18th February 2026Presented as a British Nat Geo–style spoof documentary, the series follows the character through everyday financial situations shaped by regular earnings through LenDenClub
18th February 2026Under an expanded AdEx framework, India’s advertising market reached Rs 1,55,105 crore in 2025, marking 12% growth over 2024
18th February 2026Six looks were worn by international models, while Indian fashion influencers Pooja Mundhra and Anahita Bhooshan added a cross-cultural dimension
18th February 2026Gaur has been associated with Reckitt India for nearly eight years. Prior to this appointment, he served as Brand Manager – Lizol
18th February 2026The annual accolade honors a nation's commitment to creativity across advertising, fashion, craft, tech, culture and commerce. France was chosen for its strong creative economy
18th February 2026Conceptualised by Talented and directed by Shivang Monga and First December Films, the campaign marks the first creative collaboration between Cars24 and the agency
18th February 2026The campaign features cricketer Smriti Mandhana and seeks to prompt discussions around financial preparedness, including retirement planning, funding education and building long-term savings
17th February 2026To support the launch, Blissclub has released two separate series of four films, each targeting a different audience
17th February 2026Directed by Shashanka Chaturvedi and shot in Baku, Azerbaijan, the film brings alive CEAT’s ‘Every Little Counts’ thought across multiple road conditions
17th February 2026The campaign conceptualised and produced by Homegrown features a dedicated music track and centres on themes of individuality and confidence
17th February 2026Prior to this appointment, Jha spent two and a half years at Snap Inc. as Industry Manager - Streaming Gaming & Technology
17th February 2026Over the course of his career, Gyan Pandey has held senior leadership roles at Voltas Limited, Aurobindo Pharma Limited and Oracle Corporation
17th February 2026Bhuvan Bam brings characters from BB Ki Vines, including Babloo, Babli, Sameer and Bhuvan, into the campaign, portraying different diner profiles for Great Indian Restaurant Festival 2026
17th February 2026Misra brings over 15 years of experience from Zee Entertainment Enterprises, heading Non-Fiction Content for Zee TV and marquee IPs like Dance India Dance and Sa Re Ga Ma Pa
17th February 2026Rapido has unveiled a new brand identity, marking its shift from a bike-taxi operator to a multi-modal mobility platform operating across more than 400 cities
16th February 2026Rolled out across digital, print and outdoor platforms, the film uses humour to explain diversification across large, mid and small-cap stocks within HSBC Multi Cap Fund
16th February 2026Prior to joining Marico, Porwal spent over 13 years at L'Oréal, where he held several leadership positions
16th February 2026The new packs are projected to eliminate 500 tonnes of plastic over the next five years, equating to an annual reduction of around 100 tonnes
16th February 2026Featuring Farah Khan in a series of digital films, the campaign uses provocative parenting scenarios to question the use of adult skincare on children
16th February 2026Beyond digital, the idea spilled onto the streets of Mumbai through on-ground activations
16th February 2026Conceptualised by McCann, the film mirrors the crowded technology landscape before highlighting Tata Communications’ ability to deliver clarity and seamless enterprise outcomes
16th February 2026Following the completion of the demerger and listing, Kwality Wall’s (India) Limited will operate as an independent publicly listed company in India’s ice cream and frozen dessert market
16th February 2026Campaign uses pop-culture references and real-time print creatives across the Hindustan Times network to build buzz around the India–Pakistan cricket fixture
16th February 2026Insight-led outdoor rollout across seven Gujarat cities uses high-visibility sites, data-driven planning and a landmark Ahmedabad installation to drive awareness for the new India Gate Pulav variant
16th February 2026Sony Pictures Networks India (SPNI) laid off over 100 employees last week as part of a restructuring exercise, according to sources
16th February 2026Happiest Health has appointed Bharati Jajoo as Medical Director, BodyDynamics. She brings over 35 years’ clinical experience and will integrate her occupational therapy practice
16th February 2026NESTLE India Ltd was named Effie Client of the Year, while Leo India was awarded Effie Agency of the Year. The Grand Effie was presented to McCann, Gurugram, India for its Maggi campaign
13th February 2026The Ministry undertook 43 actions in 2021, 52 in 2022, 37 in 2023, four in 2024 and eight in 2025, totalling 144 measures over five years
13th February 2026FNP has created a luxe floral pop-up at JW Marriott Mumbai, alongside themed installations and workshops at Ambience Mall, Vasant Kunj and Gurgaon
13th February 2026As part of the leadership transition, Amar Sinha has stepped down from his role as Chief Operating Officer
13th February 2026With this partnership, Healthy Master continues to strengthen its commitment to reshaping India’s snacking habits
13th February 2026Sano will assume the role on March 27, 2026, following the Group’s 177th AGM, as Igarashi steps down after nearly four decades with the company
13th February 2026Featuring Sunidhi Chauhan and Vishal Dadlani, the anthem builds on Asian Paints’ BCCI partnership as Official Colour Partner of India Home Cricket
13th February 2026With a digital-first rollout and a ’90s Bollywood-inspired theme, the campaign draws a playful parallel between romantic pairs and shoe jodis, adding a quirky surprise with a Blinkit cameo
13th February 2026Partnership with NOC*NSF will focus on sharpening TeamNL’s positioning across the Netherlands and globally, aligning with its 2032 vision to build a more active and inspired society
13th February 2026Lunenfeld previously served as CEO of Moxie and Chief Digital Officer for Zenith and Optimedia before returning to Publicis Media
12th February 2026Dot & Key has launched a summer campaign featuring Shanaya Kapoor to introduce new packaging for its Vitamin C + E Super Bright Sunscreen
12th February 2026With these additions, MY FM continues to strengthen its presence across Gujarat, Madhya Pradesh and Rajasthan
12th February 2026Protinex, an Indian nutrition brand, has launched #NoChairDare, a nationwide movement that encourages Indians to test their muscle strength through a simple wall-sit challenge
12th February 2026McDonald’s India – North and East has introduced the 'Tote Drop Meal', which includes a limited-edition McDonald’s tote bag available free with the purchase of the meal
12th February 2026Scheduled to be held on 5th April 2026 at DLF CyberHub, Gurugram, ASICS Ekiden India will see teams of four runners, Indians and Japanese
12th February 2026Conceptualised by Tilt Brand Solutions, the national campaign, premieres during the ICC Men’s T20 World Cup and Shark Tank India, spotlighting anime’s rapid mainstream rise in India
12th February 2026Featuring Gursimran Khamba and Ismeet Kohli, the social media campaign film introduces the boAt Chrome Iris smartwatch through a relatable couple dynamic
12th February 2026The report analyses how media complexity, AI, agency models and growth accountability are reshaping leadership decisions across India’s advertising and marketing sector
12th February 2026The company stated that the new store reflects its approach to combining its online presence with expanded offline operations
12th February 2026Conceptualised by Ogilvy, the Magic Masala campaign captures Bumrah in a rare off-field moment, anchoring the brand’s ‘Eat Like No One Is Watching’ philosophy
11th February 2026He joins from Google, where he most recently served as Director – Omnichannel Businesses
11th February 2026The social-first campaign introduces an in-app AI feature that lets users scan heart-shaped objects to unlock rewards, reflecting evolving Gen Z celebrations of Valentine’s Day
11th February 2026The initiative conceptualised by Lowe Lintas (now known as TBWA\Lintas), includes a digital film, location-based outdoor advertising, brand collaborations and on-ground activations in Mumbai and Delhi
11th February 2026The campaign also includes two films, ‘Lionish’ and ‘Dogow’, which use hybrid animal characters — a lion-fish and a dog-cow — to question the use of combined insurance-investment products
11th February 2026The digital campaign introduces a gamified experience that combines skincare awareness with in-app rewards, marking a shift towards engagement-led beauty interactions
11th February 2026Highly placed sources in the industry have confirmed Jitender Dabas’ appointment as CEO, BBDO Group India
11th February 2026The film unfolds across slice-of-life scenarios, using an origami bird motif to illustrate how ICICI Lombard has supported customers’ journeys over 25 years
11th February 2026Kim previously led Samsung.com and Cheil’s DnA (Data & Analytics) Centre, bringing three decades of experience in marketing, data, CRM and AI transformation
11th February 2026Das has more than 24 years of experience across Indian and international FMCG markets. He has held senior leadership roles at Marico, PepsiCo India, GSK Consumer Healthcare and Tata Consumer Products
11th February 2026Bhajan Club goes live on 12 February 2026, ahead of Mahashivratri on 15 February 2026
10th February 2026IKEA has announced a new brand position for India titled It All Starts at Home, marking a shift in how the company plans to engage with consumers in the country
10th February 2026Gupta’s appointment comes as Polygon Labs builds out its Open Money Stack, covering fiat access across 48 US states, enterprise wallets and stablecoin payments
10th February 2026It remains unclear which brand name will ultimately be retained and whether the merger will involve job cuts
10th February 2026With this acquisition, Manna joins RCPL’s existing portfolio of food brands, which includes Udhaiyam, Independence and SiL
10th February 2026Earlier in his career, Saurav gained experience with organisations such as Landmark Group, KPMG, and USPL (WROGN)
10th February 2026Vishal Kumar joins as VP – Digital Business, while Ambica Chaudhary and Akanksha Panwar step into Deputy GM roles across integrated media and digital business
10th February 2026He recently stepped down as President – Client Solutions at WPP Media, where he served in leadership roles across South East Asia and India since 2011, marking 15 years with the company
10th February 2026According to the company, the campaign draws on established associations between chocolate and sensory experience, while framing indulgence as a conscious choice
10th February 2026Percept Live strengthens its leadership team with the appointments of Nikhil Uniyal as Business Head and Sonal Shah as Head – Brand Partnership and Sponsorship Sales
10th February 2026The campaign will be supported through campus ambassador programmes during Valentine’s Week, college-based activations featuring status bands, and a digital out-of-home installation
10th February 2026Conceptualised around everyday workplace interactions, the film captures how small, unplanned coffee moments can spark connection, turning routine office breaks into shared experiences
10th February 2026Bringing over two decades of experience across media monetisation, partnerships and revenue leadership, Rathor have held senior roles at Times Group, Star India and Disney India
10th February 2026Jain brings over two decades of experience, including leadership stints at Hindustan Unilever and Eternal, and across categories like FMCG, food-tech and high-growth consumer sectors
10th February 2026As part of the #MaidaanSaaf activation, sustainable beverage cups will also be introduced at select venues during the tournament
09th February 2026If implemented, the move would mark one of the first major strategic decisions under WPP’s new chief executive, Cindy Rose, who assumed the role in September
09th February 2026Earlier, he worked independently as an Executive Coach and Business Growth Consultant, advising financial services organisations and mentoring senior leaders on growth and transformation
09th February 2026Exceed Group will work alongside the existing team to streamline brand strategy, partnerships and commercial initiatives
09th February 2026Ganesh’s elevation follows her tenure as Head of Public Policy for India and South Asia, extending her responsibilities to shape Snap Inc.’s APAC policy agenda
09th February 2026The platform appoints senior leaders across categories drawing talent from Google, Flipkart, Amazon Pay and CRED to strengthen its AI-led streaming and platform capabilities
09th February 2026Prior to this elevation, Rane served as Head – Brand & Slate Marketing at the company. She has been associated with Netflix for over seven years
09th February 2026Their latest reel, released today, however, offers a glimpse into what a hangout session for the duo really looks like
09th February 2026The nationwide campaign features Indian cricketers Suryakumar Yadav, Mohammed Siraj and Arshdeep Singh, anchoring a family-led cheering contest around shared cricket-viewing moments
09th February 2026Developed by Homegrown, the idea of 'Never Just One' mirrors the way younger consumers move across roles, moods and fashion choices
09th February 2026Season three of ITC’s youth-focused clean roast IP integrates AI-led comedy with the introduction of AI influencer Rysa
09th February 2026The campaign is brought to life through an integrated campaign, including a television commercial inspired by Vaibhav Sooryavanshi’s real-life journey
09th February 2026The campaign will continue across Delhi and Mumbai through Valentine’s Day, using public spaces to host interactions and reinforce Salty’s focus on culturally relevant, on-ground brand experiences
09th February 2026Running along the outer ring of the comet-shaped installation was a clear sign-off, "Comet has landed on Myntra"
06th February 2026Sharma brings more than three decades of leadership experience across global industries, having held senior roles at Konecranes & Demag, Kohler Group, Greaves Cotton and Cummins India
06th February 2026The investment aims to bring together Tribes’ integrated marketing ecosystem with TRIOOH’s technology-led OOH capabilities to accelerate data-driven, measurable outdoor media solutions
06th February 2026Conceptualised by Talented and produced by The Little Button Films, this modern romance campaign by Flipkart turns a behavioural science insight into a tangible e-comm experience
06th February 2026Thums Up has released a new ‘Taste the Thunder’ anthem featuring Hanumankind and Vishal Dadlani. It centres on the line 'Aaj Kuch Toofani Kartein Hain'
05th February 2026Prior to joining Value 360, Atul served as CEO of Ruder Finn India and Middle East, where he oversaw the firm’s expansion across the two regions
05th February 2026Zouk’s film explores how making space for someone can often signal the start of something meaningful
05th February 2026The campaign speaks to a generation of young creators who hustle but make no headlines, grind yet get no glory, and toil without setting trends.
05th February 2026Rolled out nationwide, the campaign uses a visually rich brand film to translate love into elemental emotions through diamond jewellery
05th February 2026The nationwide awareness campaign seeks to reframe obesity in India as a chronic health condition—calling for earlier diagnosis, informed conversations and science-led care
05th February 2026Pawar brings with him, over a decade of national sales leadership experience from Sun TV, Shemaroo and Zee Entertainment
05th February 2026Publicis Groupe has announced a new phase of its Working With Cancer initiative, following research linking supportive employment with improved quality of life for people living with cancer
05th February 2026Krishnamurthy currently serves as Vice President, Strategic Finance. He has been with Uber since 2019 and previously led investor relations between 2020 and 2023
05th February 2026Rohit Sharma’s Padma Shri honour coincides with a noticeable surge in brand campaigns. So, is the national honour driving renewed endorsements?
05th February 2026Court filings show the appeal follows a 2024 ruling by a federal judge in Washington who found that Google holds a monopoly in online search but didn't impose structural remedies sought by regulators
04th February 2026Effective January 26, he will be based in New York and report to UMG Chief Administrative Officer Will Tanous
04th February 2026As part of the campaign, Parle Platina Hide & Seek is also rolling out a special Valentine’s Day consumer contest, inviting consumers to join the celebration
04th February 2026Subscribe for our news letter
Subscribe To Impact Online














