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TEAM IMPACT


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Shriram Life Insurance launches AI-created campaign featuring Rahul Dravid
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AU Small Finance Bank appoints Ranbir Kapoor and Rashmika Mandanna as brand ambassadors
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Parthasarathy M A announces retirement from WPP Media after 17 years
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IMPACT Hall of Fame 2025: Amazon MX Player & SoCheers take spot 74
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Kayadu Lohar joins CaratLane as Regional Brand Ambassador with new campaign film
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Pickyourtrail launches brand campaign focused on customised holiday planning
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GCPL and Atypical Advantage launch India’s first Employability Toolkit for manufacturing
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Ashit Kukian to take over as CEO of Big FM
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IMPACT Hall of Fame 2025: JSW MG Motor & Cheil take spot 75
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FICCI appoints Anant Goenka as President for 2025–26
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Omnicom Completes IPG Acquisition, Creating World’s Largest Advertising Network
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Adani Group’s Rs 500 cr media mandate set for review; major pitch expected soon?
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Garage Worldwide appoints Ashish Chakravarty as Partner & Chief Creative Officer
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Rapido Launches ‘Bus 5 Minute Me’ Parcel Campaign With Khullar G
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HYPHEN unveils new campaign ‘Tested, Trusted & Totally Fun’ with Kriti Sanon
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Huggies India launches ‘Geelu Monster’ campaign to highlight issue of diaper wetness
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Global Chess League Unveils 1,000+ Chess-Themed Vehicles Across Mumbai
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The Organic World Expands to Sahakarnagar with Its Newest Clean-Label Grocery Store
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Yogesh Shinde appointed Chief Marketing Officer at Chitale Bandhu Mithaiwale
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Srivats TS appointed Senior VP and Head of Marketing at Reliance Retail
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Sahil Chopra elevated to Vice President, Consumer Marketing, JioHotstar
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Arth by Emcure launches ‘Invest in Iron’ campaign with M.S. Dhoni
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YES BANK launches ‘Score Kya Hua’ to drive nationwide credit score awareness and literacy
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Bakingo collaborates with Kitkat to introduce new chocolate dessert range nationwide
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Ajay Mehta Moves On After an 11-Year Run Shaping WPP Media’s Content Vision
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PUMA India onboards Ramprasad Sridharan as Managing Director
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Go Colors teams up with Prajakta Koli for new bottomwear collection
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Danone India launches ‘IRON UP!’ to scale early screening and awareness on iron deficiency
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Škoda rolls out immersive ‘Mind Drive’ to let fans feel Octavia RS without driving
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Laqshya Media Group Launches New Content Vertical ‘Laqshya StoryWorks’
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Lacto Calamine unveils Super Light Moisturiser with ‘Light Nahi, Go Super Light’ campaign
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Frodoh World appoints Chirag Bhatia as National Head of Sales
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Asian Paints illuminates Sea Link to mark BCCI partnership
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FYERS rolls out 'Born to Trade,' an experiential campaign spotlighting instinctive traders
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SW Network to handle FILA’s digital mandate and Foot Locker’s mainline campaigns in India
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Instamart Partners With Netflix to Launch ‘InstaStrange
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Asian Paints Teams Up with BCCI to Bring More Colour to Indian Cricket
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MasterChow and Chef Ranveer Brar Bring Asian Flavours Home in New Campaign
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Avaada Group Rolls Out ‘Always Clean, Always On’ Campaign
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LANXESS Extends CFO Oliver Stratmann’s Term with 5-Year Reappointment
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Loca Loka Debuts in India
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TCS names Kritika Saxena as Head of Marketing for India
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Kellanova’s new Muesli ad with Kajol and Tanuja highlights 12-in-1 nutrition
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Johny Lever headlines KFC’s latest campaign for Rs 299 Feastival range
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Tinder launches School of Swipe™ in India to guide young daters
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Kwality Wall's unveils new board ahead of HUL demerger
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Madison Media Omega wins media mandate for Navi Limited
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Senior TV journalist Sumit Awasthi resigns from NDTV
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District by Zomato to host India’s largest Christmas Carnival, Hamleys Wonderland 2025
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Navi UPI integrates with ONDC to enable seamless Metro QR ticketing across major cities
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EcoMedia Solutions launches with EMS, a tech-led platform for sustainable media and events
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Britannia Milk Bikis and Talented Relaunch Adengappa Kadhaigal 2.0
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Pepsodent launches ‘Cavity Fighters’ on Roblox to promote oral hygiene through play
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Admatazz partners with BrandMusiq to bring sonic branding to everyday digital content
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Sunfeast YiPPee! and Neeraj Madhav drop Kerala rap anthem celebrating snack culture
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MuscleBlaze unveils ‘India’s Strongest Unknowns’ to spotlight untold athlete stories
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Smartivity’s new film highlights how screens are dimming children’s curiosity
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Tata Play urges India to get truly social this World Television Day
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After 12 Years at Meta, Yann LeCun Announces Departure
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Freedom Oil’s new campaign urges consumers to flip the pack for quantity check
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Libas returns with ‘Saj Dhaj Ke’ Season 2 to celebrate India’s wedding season
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DP World signs Abhishek Sharma as brand ambassador
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Tushar Shah to Leave Sony Pictures Networks India After 16 Years
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Almas Khan Appointed Head of Marketing & CSR at Dun & Bradstreet India
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Medanta rolls out campaign to normalise prostate health conversations among Indian men
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Only 11 Brands Clear 3% Recall in India’s ₹20,000-Crore Digital Video Ad Market
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Razorpay launches ‘Get Paid, Not Played’ campaign to spotlight cross-border payment gaps
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Pee Safe’s campaign drives toilet hygiene awareness on ground
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JKC Sports launches with long-term vision to boost India’s sporting future
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IGP and Tim Hortons partner for a thoughtful International Men’s Day celebration
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Soumyadip Chatterjee joins Newton School of Technology as Director of Marketing
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Bisleri launches #DrinkItUp 2.0 with Deepika Padukone, spotlighting new-age hydration
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VML appoints Rakesh Chawla as CEO of Enterprise Solutions Hub in India
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TOP STORY

Omnicom Completes IPG Acquisition, Creating World’s Largest Advertising Network

Omnicom’s acquisition of IPG creates a pro forma $25B entity that overtakes WPP globally and places the merged network at No. 2 in India


Agla Station: Audio Marketing


Nikon’s Leap Into Reel-ity


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