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Pulse Candy Salutes Gig Workers with ‘Pulse of Moving India’ Campaign
The initiative aims to foster a wider culture of gratitude while reinforcing Pulse Candy’s positioning as a cultural connector
27th February 2026BY TEAM IMPACT
Ranbir Kapoor Becomes the Face of SALONI Mustard Oil
The company, which holds a strong presence across North and Eastern India, is targeting a 25 per cent year on year revenue increase in FY 2026 to 27
27th February 2026BY TEAM IMPACT
Charged Pro Enters India with Anime-Style Film Rooted in Local Culture
Conceptualised by WPP OpenX with Ogilvy Gurugram and produced by Hungry Films, the launch film uses cel animation and Varanasi-inspired visuals to introduce Charged Pro to Gen-Z audiences
27th February 2026BY TEAM IMPACT
Samsung Hosts #PlayGalaxy Cup 5.0 to Spotlight Samsung Galaxy S26 Series
Season 5 saw Kaashvi Warriors emerge as champions following more than four hours of head-to-head gameplay
27th February 2026BY TEAM IMPACT
Jivraj9 Launches TVC featuring Neena Gupta Highlighting ‘Perfect Balance’ of Masala Chai
The film concludes with Gupta’s sign off: “Jivraj9 Masala Chai, Masale ka perfect balance”
27th February 2026BY TEAM IMPACT
Eros Innovation Unveils Tamil Cultural Voice Models, Launches PERSONA Stack
As part of the initiative, Eros Innovation will establish advanced AI infrastructure, research clusters and voice technology ecosystems across Tamil Nadu
27th February 2026BY TEAM IMPACT
Jeetendra Stars in Myntra’s Birthday Blast Film with a Nostalgic Twist
Conceptualised by Talented, the social film features Jeetendra recreating his iconic birthday-song nostalgia to promote Myntra’s 19th Birthday Blast
27th February 2026BY TEAM IMPACT
Amazon Appoints Menka Asrani as Lead – Studio
Asrani joins Amazon Ads from Collective Artists Network’s BigBang.Social, bringing 14+ years of experience across JioCinema, ZEE5, Walt Disney, Bloomberg TV India and DB Corp Ltd
27th February 2026BY TEAM IMPACT
Skechers Launches HotShots Campaign Featuring Kartik Aaryan and Ananya Panday
The high-energy film shows Kartik Aaryan and Ananya Panday dancing through campus streets and concert crowds, spotlighting the HotShots sneaker’s mix of street style and all-day comfort
27th February 2026BY TEAM IMPACT
Reema Jain Named Chief Information Officer at Unilever
Jain returns to Unilever after serving over three years as Chief Information and Digital Officer at Hero MotoCorp and earlier leadership roles at Vodafone and General Electric
27th February 2026BY TEAM IMPACT
Sintex Launches New TVC to Introduce ‘Eterno’ Water Tank with 50-Year Warranty
Conceptualised by Sideways, the 20-second CTV film uses a generational storyline set in a retail store to dramatise Sintex Eterno’s 50-year warranty and reinforce the brand’s long-standing promise
27th February 2026BY TEAM IMPACT
Fabindia launches 2026 Holi campaign ‘The Colours of White’
As part of the campaign, Fabindia is showcasing cotton shirts and kurtas with pintuck detailing and contrast yoke embroidery for women, alongside Leheriya dupattas and hand-block printed stoles
26th February 2026BY TEAM IMPACT
Honasa opens South specific influencer marketing mandate
The digital-first beauty and personal care company, has invited agencies with networks in the Tamil, Telugu, Kannada and Malayalam markets to submit credentials and case studies
26th February 2026BY TEAM IMPACT
Amit Malhotra joins JioStar as Head of International Business
Most recently, he served as Managing Director of direct to consumer platforms at Warner Media across India, Southeast Asia, Hong Kong and Taiwan
26th February 2026BY TEAM IMPACT
Swiggy expands IRCTC partnership to 152 railway stations nationwide
The network has grown from 70 stations in February 2025 to 152 stations in February 2026, representing a 117% increase over 12 months
26th February 2026BY TEAM IMPACT
Oriflame names Karishma Tanna as face of NovAge+ and Supreme Tribute Ezzénza
Oriflame has appointed Karishma Tanna as the face of its NovAge+ skincare range and Supreme Tribute Ezzénza fragrance in India, expanding its premium beauty portfolio
26th February 2026BY TEAM IMPACT
Tanvi Sanghi joins EFGH Brand Innovations as Executive Creative Director
Sanghi joins from Ogilvy, where she helped shape impactful brand narratives across diverse categories, blending global brand thinking with culturally resonant insights
26th February 2026BY TEAM IMPACT
Bajaj Auto launches DCO-led CTV campaign for Triumph Motorcycles
Bajaj Auto has partnered with VDO.AI and Dentsu India to launch a DCO (Dynamic Creative Optimisation)-powered connected TV (CTV) campaign for Triumph Motorcycles.
26th February 2026BY TEAM IMPACT
Pizza Hut Ramps Up Crafted Flatzz Push with Creator-Led Film Featuring Niharika NM
Building on the national launch, the film leans into Niharika’s trademark comedic style, framing Crafted Flatzz through a playful, relationship-inspired narrative
26th February 2026BY TEAM IMPACT
Raymond’s ‘Homecoming’ Film Explores the Evolving Role of Fathers in Modern India
The film 'Homecoming' premieres during the T20 World Cup on JioHotstar before a 1,300+ screen nationwide rollout, spotlighting emotionally present fatherhood
26th February 2026BY TEAM IMPACT
Talented Expands Grid with Launch of AI-Native Agency ‘mktgstack’
Founded by ex-Talented team members Namrata Chawla and Varun Khiatani, the new agency aims to move beyond campaign-led models to build AI-driven growth systems for founders and brand operators
26th February 2026BY TEAM IMPACT
Gourmet Popcornica appoints 3M Media Works as strategic communications partner
The mandate will focus on reinforcing Gourmet Popcornica’s corporate reputation and leadership positioning across product quality, supply reliability, and farmer impact
25th February 2026BY TEAM IMPACT
INNOCEAN India and Canvas Worldwide India Win Integrated Mandate for UPES
INNOCEAN India will lead creative and strategic communication, while Canvas Worldwide India will oversee integrated media strategy and execution across brand-building and campaign initiatives
25th February 2026BY TEAM IMPACT
Saugata Mukherjee steps down as SonyLIV EVP and Head of Content
Prior to SonyLIV, Saugata was Head of Content, India for HBO Max at Warner Bros. Discovery. Earlier, he was Head of Original Content at SonyLIV
25th February 2026BY TEAM IMPACT
WPP and Adobe Expand Global Alliance to Launch AI-Driven Marketing Solutions
The enhanced collaboration will combine Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic, creative and transformation expertise
25th February 2026BY TEAM IMPACT
Kartik Vishwanathan Returns to WPP Media as Vice President – Investments
Vishwanathan previously spent nearly 15 years with Mindshare, where he most recently served as Head of Investment Strategy for China until October 2023
25th February 2026BY TEAM IMPACT
AGEasy Ropes In Zeenat Aman to Front Senior-Focused Gut Health Campaign
Positioned through a senior-first lens, the campaign challenges the notion that digestive discomfort is an inevitable consequence of growing older
25th February 2026BY TEAM IMPACT
Utkarsh Small Finance Bank partners with Kotak Life to expand insurance reach
Utkarsh Small Finance Bank Limited has entered into a strategic partnership with Kotak Mahindra Life Insurance Company Ltd to expand its life insurance offerings across its network
25th February 2026BY TEAM IMPACT
Alaukik Group launches Pratik Gandhi campaign for GM Group
The campaign has been conceptualised and executed by Alaukik Group and marks GM Group’s entry into celebrity-led branding
25th February 2026BY TEAM IMPACT
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+ launch
Raj Cooling Systems Private Limited has appointed film actress Bhagyashree Dassani as brand ambassador for the launch of its Kiozy+ air purifier range
25th February 2026BY TEAM IMPACT
MS Dhoni’s partnership with Swaraj Tractors enters new strategic phase
The company’s newly unveiled DVC, ‘Bharosa,’ celebrates power, trust, and reliability
23rd February 2026BY TEAM IMPACT
Kangwook Lee Named Chief AI Officer at KRAFTON
Former Head of KRAFTON’s Deep Learning Division, Lee will lead AI-driven gaming R&D and serve as CTO of physical-AI venture Ludo Robotics
23rd February 2026BY TEAM IMPACT
IGPL Secures $100m Franchise Backing in Largest Private Investment in Indian Golf
The ten city format is designed to ensure nationwide representation and expand professional golf into both established metropolitan hubs and emerging markets
23rd February 2026BY TEAM IMPACT
Chirag Sangai Launches A Simple agency with Loggerheads Group
Before launching A Simple Agency, Sangai spent 15+ years across Blink Digital and Gozoop Group, handling brands from Amazon and Zomato to Chivas Regal and Times Network
23rd February 2026BY TEAM IMPACT
Pavanjit S Bedi appointed Chief Marketing Officer – Foods at HUL
Prior to this role, Bedi served as Global Brand Vice President for over four years, where he led the global rebrand and transformation of Glow & Lovely
23rd February 2026BY TEAM IMPACT
Chinese Wok Ties Up with Engaged Season 2 on JioHotstar as Official Food Partner
The association will be amplified digitally through co created content with contestants across social platforms
23rd February 2026BY TEAM IMPACT
Only For Fans: KKR, VIDA hold box cricket tournament exclusively for fans
The three-day tournament in Kolkata reinforced KKR’s commitment to grassroots engagement
23rd February 2026BY TEAM IMPACT
Asha Sharma appointed EVP and CEO of Microsoft Gaming
Asha Sharma has been appointed Executive Vice President and CEO of Microsoft Gaming, reporting directly to Satya Nadella, Chairman and CEO of Microsoft
23rd February 2026BY TEAM IMPACT
Arjun Laxminarasu Named Head of Marketing for India and South East Asia at UiPath
Prior to ServiceNow, Laxminarasu held roles at Qlik, Salesforce and Accenture
23rd February 2026BY TEAM IMPACT
Branding Edge appointed communications partner for S45
Branding Edge will support S45 across brand narrative development, founder positioning, financial media strategy, corporate reputation, thought leadership and stakeholder messaging
23rd February 2026BY TEAM IMPACT
WEML’s new cab aggregator NEMBHARAT to solve driver strikes
The soon-to-be-launched app aims to end surge pricing while increasing drivers’ net income
23rd February 2026BY TEAM IMPACT
Myntra Unveils Star-Led Films for 3rd Edition of Birthday Blast
Conceptualised by Tilt Brand Solutions, the film features Chunky Pandey, Nora Fatehi, Farhan Akhtar & Anu Malik highlighting Myntra’s inclusive Birthday Blast sale
23rd February 2026BY TEAM IMPACT
Aureia London enters India’s ₹4,500 crore fragrance market
Aureia London, backed by Ashneer Grover, has entered India’s ₹4,500 crore ($550 million) fragrance market as it looks to expand in the country’s growing premium perfume segment
23rd February 2026BY TEAM IMPACT
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Defender Launches India’s First Luxury Automotive Anamorphic Display
The high-impact activation, created with Inventech (Laqshya Media Group), debuted at Phoenix Palladium, Mumbai, before travelling to Delhi, Gurgaon, Bangalore, Kochi and Chennai
23rd February 2026BY TEAM IMPACT
Mumbai Indians, BookMyShow Live Launch ‘The MIX’ Fan Festival
The festival signals Mumbai Indians’ ambition to evolve from a cricket franchise into a broader lifestyle brand, blending sport with youth culture and entertainment
20th February 2026BY TEAM IMPACT
United Breweries secures trademark for Kingfisher ‘Oo La La La Le O’ jingle
With the registration, UBL claims that it is the first company in India’s alcoholic beverages category to obtain a registered sonic trademark
20th February 2026BY TEAM IMPACT
Colgate Total signs Rahul Dravid, Positions Oral Care as Performance Edge
The campaign will be amplified across digital social media, and influencer-led content
20th February 2026BY TEAM IMPACT
Fabindia Unveils Spring 2026 Campaign ‘The Song of Spring’ Celebrating Chikankari Craft
The second verse of Fabindia’s Spring campaign spotlights a new Chikankari collection through a film honouring artisan clusters and craftsmanship across its nationwide retail network
20th February 2026BY TEAM IMPACT
Shakira to headline Feeding India Concert 2026 in Mumbai and Delhi
Shakira will headline the third edition of the Feeding India Concert 2026, with performances scheduled in Mumbai on April 10 and in Delhi on April 15
20th February 2026BY TEAM IMPACT
HDFC Mutual Fund Takes Investor Education to Magh Mela with ‘Barni Se Azadi’ Films
Through immersive on-ground narrations and diya-floating rituals in Prayagraj, HDFC Mutual Fund’s initiative encourages moving from traditional savings to informed, long-term investing
20th February 2026BY TEAM IMPACT
PepsiCo promotes Amit Kumar Nanchahal to Brand Communications Head–International Beverages
With 20+ years in strategic communications, Nanchahal brings experience from Ola, SABMiller India and CII to lead global messaging for Sting Energy and Mountain Dew
20th February 2026BY TEAM IMPACT
Reebok appoints Olympic shooter Manu Bhaker as India brand ambassador
Reebok has announced the appointment of Manu Bhaker as its brand ambassador in India, aligning the company’s training-led approach with one of the country’s leading shooters
20th February 2026BY TEAM IMPACT
Mohit Anand Named President of Snacks Division at Campbell’s
Anand joins from Kellanova (now part of Mars), bringing over three decades of global CPG leadership across Kellogg’s, Unilever and Procter & Gamble
20th February 2026BY TEAM IMPACT
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Himanshu Khanna joins CKA Birla Group as Group Chief Marketing Officer
Khanna earlier served as Chief Marketing Officer at Raymond Limited’s Lifestyle Division
20th February 2026BY RUHAIL AMIN
Bombay Shaving Company Names Enormous as Creative Partner
With grooming increasingly positioned as a marker of self-expression rather than mere function, the brand is looking to sharpen its cultural relevance while expanding its category footprint
19th February 2026BY TEAM IMPACT
JioHotstar Teams Up with OpenAI to Power AI-Led Content Discovery
The partnership will integrate ChatGPT into JioHotstar’s platform, enabling users to find content by simply expressing their intent, mood or context
19th February 2026BY TEAM IMPACT
Aurelia launches #HameshaTrending campaign with Ananya Panday
The #HameshaTrending campaign will be rolled out through digital and social platforms, across more than 240 stores, and through media channels including OTT and digital video
19th February 2026BY TEAM IMPACT
Bvlgari appoints Dua Lipa as global brand ambassador
With multiple Grammy and BRIT Awards to her name and billions of streams worldwide, she has established herself as a powerful and enduring voice in contemporary culture
19th February 2026BY TEAM IMPACT
Thermocool Rolls Out Branding on Vande Bharat Express and Anand Vihar Station
By leveraging iconic rail infrastructure, Thermocool expands brand recall among travelling families and urban consumers across North India
19th February 2026BY TEAM IMPACT
Skyscanner Launches Nationwide OOH Campaign Linking India’s T20 Fever with Travel Passion
Conceptualised by Talented, the campaign activates stadium precincts, airports and commuter corridors, blending live-score digital screens and SKY-inspired installations
19th February 2026BY TEAM IMPACT
Cheil India’s Galaxy Book5 Film Reimagines AI as a Creative Companion for Gen Z
The film positions AI as an enabler rather than a feature, turning everyday moments into opportunities for exploration and self-expression
19th February 2026BY TEAM IMPACT
Z teams up with L’Oréal Paris to spotlight Glycolic Gloss across four regional markets
Beyond the brand films, the campaign extends into contextual integrations across four top-rated fiction shows airing throughout January and February 2026
19th February 2026BY TEAM IMPACT
Crompton Unveils ‘Every Space Bright & Right With Crompton Lights’ Campaign
To take this message to consumers at scale, Crompton is rolling out a campaign across Digital, OOH, Print, Cinema, and influencer partnerships
19th February 2026BY TEAM IMPACT
Infinix India launches NOTE Edge, unveils ‘World Take NOTE’ campaign
Infinix India has expanded its NOTE series portfolio with the announcement of NOTE Edge and unveiled a brand film under the ‘World Take NOTE’ campaign, featuring cricketer Yashasvi Jaiswal
19th February 2026BY TEAM IMPACT
Havas Life Appoints João Camacho as Chief Creative Officer for India & Middle East
Camacho joins from Publicis Dubai with over two decades of global healthcare communications experience across Africa, Europe, the UK, US and Middle East
19th February 2026BY TEAM IMPACT
Britannia Jim Jam launches Marvel-themed campaign
The range, available across Britannia Jim Jam and Britannia Jim Jam Pops, includes pack designs featuring Captain America, Thor, Iron Man, Deadpool and Wolverine
18th February 2026BY TEAM IMPACT
LenDenClub launches ‘Bring Swag to Your Portfolio’ digital campaign
Presented as a British Nat Geo–style spoof documentary, the series follows the character through everyday financial situations shaped by regular earnings through LenDenClub
18th February 2026BY TEAM IMPACT
PMAR 2026 Preview: Digital Now Accounts for 60% of India’s Rs 1.55 Lakh Crore Ad Market
Under an expanded AdEx framework, India’s advertising market reached Rs 1,55,105 crore in 2025, marking 12% growth over 2024
18th February 2026BY TEAM IMPACT
CaratLane Makes New York Fashion Week Debut with International Runway Showcase
Six looks were worn by international models, while Indian fashion influencers Pooja Mundhra and Anahita Bhooshan added a cross-cultural dimension
18th February 2026BY TEAM IMPACT
Shankar Gaur elevated to Quick Commerce Lead at Reckitt India
Gaur has been associated with Reckitt India for nearly eight years. Prior to this appointment, he served as Brand Manager – Lizol
18th February 2026BY TEAM IMPACT
Cannes Lions names France as 2026 Creative Country of the Year
The annual accolade honors a nation's commitment to creativity across advertising, fashion, craft, tech, culture and commerce. France was chosen for its strong creative economy
18th February 2026BY TEAM IMPACT
Cars24 CEO appears in campaign to promote new buyer assurances
Conceptualised by Talented and directed by Shivang Monga and First December Films, the campaign marks the first creative collaboration between Cars24 and the agency
18th February 2026BY TEAM IMPACT
PNB MetLife launches ‘Always Ready for Life’ campaign in India
The campaign features cricketer Smriti Mandhana and seeks to prompt discussions around financial preparedness, including retirement planning, funding education and building long-term savings
17th February 2026BY TEAM IMPACT
Blissclub launches menswear with dual digital campaign strategy
To support the launch, Blissclub has released two separate series of four films, each targeting a different audience
17th February 2026BY TEAM IMPACT
Ogilvy India Launches New CEAT Tyres Campaign Featuring Zoya Akhtar
Directed by Shashanka Chaturvedi and shot in Baku, Azerbaijan, the film brings alive CEAT’s ‘Every Little Counts’ thought across multiple road conditions
17th February 2026BY TEAM IMPACT
Crocs names Siddhant Chaturvedi as face of Echo range in India
The campaign conceptualised and produced by Homegrown features a dedicated music track and centres on themes of individuality and confidence
17th February 2026BY TEAM IMPACT
Abhishek Jha joins InMobi as Director – Head of Advertising, India
Prior to this appointment, Jha spent two and a half years at Snap Inc. as Industry Manager - Streaming Gaming & Technology
17th February 2026BY TEAM IMPACT
Polycab India names Gyan Pandey as Chief Digital & Information Officer
Over the course of his career, Gyan Pandey has held senior leadership roles at Voltas Limited, Aurobindo Pharma Limited and Oracle Corporation
17th February 2026BY TEAM IMPACT
Swiggy Dineout names Bhuvan Bam ambassador for GIRF 2026
Bhuvan Bam brings characters from BB Ki Vines, including Babloo, Babli, Sameer and Bhuvan, into the campaign, portraying different diner profiles for Great Indian Restaurant Festival 2026
17th February 2026BY TEAM IMPACT
Kausik Misra joins BigTrunk Communications as Senior Vice President – Strategy
Misra brings over 15 years of experience from Zee Entertainment Enterprises, heading Non-Fiction Content for Zee TV and marquee IPs like Dance India Dance and Sa Re Ga Ma Pa
17th February 2026BY TEAM IMPACT
Rapido unveils new brand identity as it expands beyond bike taxis
Rapido has unveiled a new brand identity, marking its shift from a bike-taxi operator to a multi-modal mobility platform operating across more than 400 cities
16th February 2026BY TEAM IMPACT
HSBC Mutual Fund Launches ‘Teen Tigda Kaam Tagda’ Campaign
Rolled out across digital, print and outdoor platforms, the film uses humour to explain diversification across large, mid and small-cap stocks within HSBC Multi Cap Fund
16th February 2026BY TEAM IMPACT
Marico appoints Ankit Porwal as CEO, Beauty & Styling – Digital Business
Prior to joining Marico, Porwal spent over 13 years at L'Oréal, where he held several leadership positions
16th February 2026BY TEAM IMPACT
Himalaya BabyCare unveils eco-friendly packaging to cut 500 tonnes of plastic
The new packs are projected to eliminate 500 tonnes of plastic over the next five years, equating to an annual reduction of around 100 tonnes
16th February 2026BY TEAM IMPACT
Tuco Kids Launches ‘Would You Let Your Child…?’ Campaign With Farah Khan
Featuring Farah Khan in a series of digital films, the campaign uses provocative parenting scenarios to question the use of adult skincare on children
16th February 2026BY TEAM IMPACT
Britannia’s ‘Fudge It’ campaign turns relationship blunders into brownie-fuelled humour
Beyond digital, the idea spilled onto the streets of Mumbai through on-ground activations
16th February 2026BY TEAM IMPACT
Tata Communications Introduces New Global Brand Identity ‘Together, Limitless’
Conceptualised by McCann, the film mirrors the crowded technology landscape before highlighting Tata Communications’ ability to deliver clarity and seamless enterprise outcomes
16th February 2026BY TEAM IMPACT
Kwality Wall’s (India) lists on BSE, NSE after HUL ice cream demerger
Following the completion of the demerger and listing, Kwality Wall’s (India) Limited will operate as an independent publicly listed company in India’s ice cream and frozen dessert market
16th February 2026BY TEAM IMPACT
OTTplay Runs Print Campaign Around India–Pakistan Match with Hindustan Times
Campaign uses pop-culture references and real-time print creatives across the Hindustan Times network to build buzz around the India–Pakistan cricket fixture
16th February 2026BY TEAM IMPACT
India Gate Partners WPP Media for OOH Launch of New Pulav Variant in Gujarat
Insight-led outdoor rollout across seven Gujarat cities uses high-visibility sites, data-driven planning and a landmark Ahmedabad installation to drive awareness for the new India Gate Pulav variant
16th February 2026BY TEAM IMPACT
SPNI cuts over 100 jobs amid company-wide restructuring
Sony Pictures Networks India (SPNI) laid off over 100 employees last week as part of a restructuring exercise, according to sources
16th February 2026BY TEAM IMPACT
Happiest Health appoints Bharati Jajoo as Medical Director of BodyDynamics
Happiest Health has appointed Bharati Jajoo as Medical Director, BodyDynamics. She brings over 35 years’ clinical experience and will integrate her occupational therapy practice
16th February 2026BY TEAM IMPACT
Leo India and NESTLE India Ltd win top titles at Effie India Awards 2025
NESTLE India Ltd was named Effie Client of the Year, while Leo India was awarded Effie Agency of the Year. The Grand Effie was presented to McCann, Gurugram, India for its Maggi campaign
13th February 2026BY TEAM IMPACT
MIB initiated 144 actions against TV channels in last five years
The Ministry undertook 43 actions in 2021, 52 in 2022, 37 in 2023, four in 2024 and eight in 2025, totalling 144 measures over five years
13th February 2026BY TEAM IMPACT
Ferns N Petals Marks Valentine’s with Tim Hortons, Palmonas and JW Marriott Tie-Ups
FNP has created a luxe floral pop-up at JW Marriott Mumbai, alongside themed installations and workshops at Ambience Mall, Vasant Kunj and Gurgaon
13th February 2026BY TEAM IMPACT
Radico Khaitan Names Sudhir Upadhyay CSO, Kunal Madan CMO
As part of the leadership transition, Amar Sinha has stepped down from his role as Chief Operating Officer
13th February 2026BY TEAM IMPACT
Healthy Master signs Harshit Rana as brand ambassador
With this partnership, Healthy Master continues to strengthen its commitment to reshaping India’s snacking habits
13th February 2026BY TEAM IMPACT
Takeshi Sano Appointed Global CEO of dentsu, Succeeds Hiroshi Igarashi
Sano will assume the role on March 27, 2026, following the Group’s 177th AGM, as Igarashi steps down after nearly four decades with the company
13th February 2026BY TEAM IMPACT
Asian Paints Launches ‘Rang De India’ Celebrating the Colours of Indian Fandom
Featuring Sunidhi Chauhan and Vishal Dadlani, the anthem builds on Asian Paints’ BCCI partnership as Official Colour Partner of India Home Cricket
13th February 2026BY TEAM IMPACT
Fevicol Shoefix Celebrates Valentine’s Day with ‘Jodi Salamat Rahe’ Campaign
With a digital-first rollout and a ’90s Bollywood-inspired theme, the campaign draws a playful parallel between romantic pairs and shoe jodis, adding a quirky surprise with a Blinkit cameo
13th February 2026BY TEAM IMPACT
TOP STORY
‘Is traditional TV a magnet for growth— the honest answer is: no, not by itself’
Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems
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