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Cipla Launches #InhaleTheChange to Address Barriers in Insulin Adherence
Nationwide awareness initiative focuses on stigma, fear, and everyday challenges in diabetes care
24th December 2025BY TEAM IMPACT
Emcure and MS Dhoni Front New Public Health Campaign on Obesity Awareness
‘Winning Over Obesity’ positions obesity as a chronic, manageable condition and urges informed long-term action
24th December 2025BY TEAM IMPACT
Is Christmas, the Weaker Sibling in India’s Festive Advertising Market?
Nearly 35–45% of festive ad budgets go to Diwali, leaving Christmas with a fraction. What explains Christmas’s position as a lower-scale, digitally led moment in the festive calendar?
24th December 2025BY Antora Chakraborty
IMPACT Hall of Fame 2025: De Beers Group & 82.5 Communications Secure Rank 22
The campaign focuses on the father-daughter relationship and draws on the cultural tradition of a daughter’s second ear piercing.
24th December 2025BY TEAM IMPACT
New Balance Names Janhvi Kapoor as Its First Brand Ambassador in India
The association brings together New Balance’s focus on performance-led design and Kapoor’s growing influence across cinema, fashion, and youth culture
24th December 2025BY TEAM IMPACT
Aviva appoints Saatchi & Saatchi as creative agency after pitch
The Publicis Groupe-owned agency was selected after a review that included Saatchi & Saatchi, AMV BBDO and Havas
24th December 2025BY TEAM IMPACT
Sameer Wanchoo appointed CMO at VIP Industries
Prior to joining VIP Industries, Wanchoo served as the CMO of Eureka Forbes Ltd for over seven years
24th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Aditya Birla Capital and FCB Kinnect Rank 23
The ‘Motherhood on Hold’ campaign highlights the need for early financial planning, positioning motherhood as a conscious choice rather than a financial compromise.
24th December 2025BY TEAM IMPACT
Salty and Bark Out Loud launch ‘Charms for Change’ initiative for stray dogs in Delhi
Salty has partnered with Bark Out Loud by Vivaldis to launch ‘Charms for Change’, a CSR initiative in Delhi aimed at improving visibility, safety and daily care for stray dogs
24th December 2025BY TEAM IMPACT
Underneat Clocks 200% Growth After Myntra Launch
Founded by Kusha Kapila and Vimarsh Razdan, the brand’s first major marketplace partnership fuels growth beyond owned channels.
24th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Flipkart & DDB Mudra Secure Rank 24
CA Rachana-led campaign spotlights sisters ‘billing’ brothers for everything from shared skincare to rescuing them from family drama
24th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Myntra FWD & Braindad Rank 25
The campaign highlights a playful clash between veteran and Gen Z cricket commentators, showcasing Myntra FWD’s youthful and witty approach.
23rd December 2025BY TEAM IMPACT
Ikonic Professional Rolls Out Digital Campaign with Sahher Bambba
Collaboration focuses on at-home, professional-quality hair styling for daily use
23rd December 2025BY TEAM IMPACT
ITC Showcases Climate-Resilient Farming Stories Through ‘Mitti Mera Desh’ Initiative
Campaign documents farmer-led outcomes from climate-smart practices aligned with national priorities
23rd December 2025BY TEAM IMPACT
Kenvue appoints WPP and Publicis Groupe following global agency review
Under the new arrangement, WPP leads creative and production across Kenvue’s portfolio, while Publicis Groupe manages media, commerce, healthcare communications and technology services
23rd December 2025BY TEAM IMPACT
HARMAN to acquire ZF’s ADAS business for €1.5bn
The acquisition covers ZF’s automotive compute solutions, smart cameras, radars and ADAS software functions
23rd December 2025BY TEAM IMPACT
Mahindra Tractors Marks Kisan Diwas with ‘Aasaan Hota Toh Har Koi Kisaan Hota’ Campaign
Brand launches a farmer-led film festival and on-ground engagement initiatives to spotlight agricultural realities
23rd December 2025BY TEAM IMPACT
Jaguar Land Rover appoints WPP as global creative partner
Jaguar Land Rover has appointed WPP as its global creative partner, according to media reports
23rd December 2025BY TEAM IMPACT
Hyundai Motor Returns as ICC Premier Partner for 2026–27 Tournament Cycle
The partnership marks the brand’s re-entry into international cricket after a decade, aligning with its global sports strategy
23rd December 2025BY TEAM IMPACT
Redefining Research Integrity: MRSI Updates Rules for Responsible Insights
With MRSI adopting the ICC/ESOMAR 2025 Code, will stricter AI, data and consent rules reshape market research—and turn ethical compliance into a competitive advantage?
23rd December 2025BY Ruchika Jha
IMPACT Hall of Fame 2025: The Hindu & Talented Secure Rank 26
The campaign reinforces the publication’s long-standing belief in credible, unsweetened journalism
23rd December 2025BY TEAM IMPACT
Berger Paints and Sun TV unveil mural project marking Rajinikanth’s 50 years in cinema
Berger Paints India, in collaboration with Sun TV, unveiled an art project to mark the Superstar’s 50 years in cinema. The initiative, titled '50 Years of Stardom', features 50 murals and more
23rd December 2025BY TEAM IMPACT
Hershey’s launches first 3D CTV masthead with Frodoh
The 3D creative, developed with Interactive Avenues and delivered via Frodoh’s CTV network, featured the Hershey’s Kisses Festive Moments pack on the home screen
23rd December 2025BY TEAM IMPACT
Polycab releases Christmas TVC for Green Wires highlighting home safety
Titled 'Safety Hai Sabse Bada Gift… Usse Samjhauta? No Chance.', the film is set in a decorated home during Christmas. and Santa noticing flickering lights being concerned about electrical safety
23rd December 2025BY TEAM IMPACT
OPPO India to co-present Shark Tank India Season 5 with Sony LIV
Shark Tank India Season 5 is scheduled to premiere in January 2025 and will feature a panel comprising returning and new investors
23rd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Muthoot FinCorp & Moonshot Secure Rank 27
The film playfully highlights common pain points such as long queues, excessive paperwork, and awkward attempts to impress loan officers.
23rd December 2025BY TEAM IMPACT
Kriti Sanon joins Supply6 as investor and brand ambassador
Supply6 stated that the collaboration aligns with its focus on daily nutrition and routine-based consumption rather than trend-led fitness narratives
22nd December 2025BY TEAM IMPACT
EiPi Media partners to create AI-led digital content with Chacha Chaudhary and Sabu
Under the agreement, Pran’s Features LLP, the copyright owner of Chacha Chaudhary, has licensed EiPi Media to create AI-driven, short-form animated content for branded use
22nd December 2025BY TEAM IMPACT
Himalaya BabyCare Releases New Film for Ghee Baby Bar Focused on Post-Bath Dryness
The campaign uses a doctor–parent conversation to address bathing concerns for babies with sensitive skin
22nd December 2025BY TEAM IMPACT
Culture, Comedy & Context: Hall of Fame 2025 Reveals Ranks 28–30
From cultural insights and humour to relatable everyday truths and witty icon moments, these campaigns secure top positions in IMPACT’s 2025 Hall of Fame rankings
22nd December 2025BY TEAM IMPACT
NowYouKnow appoints Anushka Sen as brand ambassador
NowYouKnow, a social-led travel and food recommendation platform, has appointed Actor, Singer and digital creator Anushka Sen as its brand ambassador
22nd December 2025BY TEAM IMPACT
Dulquer Salmaan Appointed Brand Ambassador for Jos Alukkas
The association brings together a legacy jewellery brand and a pan-Indian actor to front Jos Alukkas’ future brand communication
22nd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: AirAsia & atom network Secure Rank 28
The narrative follows fufaji as he struggles to process this unusual satisfaction, eventually attempting to vent his frustration at a family wedding
22nd December 2025BY TEAM IMPACT
Lowe Lintas and Google Pay launch Delhi-focused campaign
Google Pay, in collaboration with Lowe Lintas, has launched a geo-targeted campaign titled 'The Authentic Dilli Party', focused on Delhi and its everyday experiences
22nd December 2025BY TEAM IMPACT
Protean Elevates V Easwaran to Executive Director Role
Board-level move comes as the company sharpens focus on diversification and international markets
22nd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Zepto & Third Floor Films Secure Rank 29
The film personifies sweat as a recurring antagonist that appears during high-pressure situations.
22nd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Kerala Super League & Toki secures 30thspot
Shashi Tharoor and Sanju Samson Trade Witty Banter in the campaign.
22nd December 2025BY TEAM IMPACT
Karan Wahi joins Knack Beverages as investor and brand ambassador
Wahi said he discovered Knack at an industry event and was drawn to the brand’s focus on beverages with no preservatives, no artificial colours and low sugar
22nd December 2025BY TEAM IMPACT
Tejas Lad joins Dentsu India as Director - Digital Planning
He was previously Global Account Director at Havas Media Network India, before joining Havas, Lad was Associate Business Director at Wavemaker India
22nd December 2025BY TEAM IMPACT
Sony Pictures Networks India brings ‘Wheel of Fortune’ to India with Akshay Kumar
Wheel of Fortune blends a global IP, star-led gameplay and Play Along interactivity on Sony LIV; licensed by Highgate and produced by Frames for SPNI
19th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Prega News & SG Dream Media secures 31st spot
The campaign highlights society’s discomfort in accepting women who excel simultaneously in their professional lives and as mothers.
19th December 2025BY TEAM IMPACT
Miniklub’s new digital film celebrates modern fatherhood with ‘Mr. Dad’
In collaboration with Social Panga, ‘Mr. Dad’, played by Gautam Rode, reveals his cool parenting approach and daily challenges
19th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Godrej Yummiez & Godrej Creative Lab secures 32nd spot
The film shows children educating their parents about smarter food choices. Through humour
19th December 2025BY TEAM IMPACT
Pond’s and Avatar: Fire and Ash collaboration brings experiential skincare to cinemas
The premium collaboration introduces Pond’s Anti-Blue Light UV Miracle through an immersive, cinema-first campaign across PVR INOX Cinemas
19th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: HDFC Securities & The Script Room secures 33th spot
The campaign features a cast, including Manoj Pahwa, Bhuvan Arora, Sapna Sand, Shrikant Verma, Nutan Surya, Simran Shah, and Siddhant.
19th December 2025BY TEAM IMPACT
Unicommerce Appoints Gaurav Juneja as Chief Revenue Officer
Juneja to lead revenue strategy, sales expansion and go-to-market efforts across new and existing verticals
19th December 2025BY TEAM IMPACT
Unilever Names Leandro Barreto as Chief Marketing Officer
Barreto expands remit from Beauty & Wellbeing marketing as Esi Eggleston Bracey prepares to leaves in January 2026
19th December 2025BY TEAM IMPACT
Bharti Airtel Announces Leadership Transition Effective January 2026
Leadership succession sees Gopal Vittal move to Executive Vice Chairman; Shashwat Sharma named MD & CEO
19th December 2025BY TEAM IMPACT
Dove Launches ‘Reborn Stronger’ Cultural Platform Celebrating Women’s Resilience
The initiative brings together podcasts, music, and collaborations to spotlight real stories of rebirth, recovery, and strength
18th December 2025BY TEAM IMPACT
Navdeep Singh Suri appointed Chairperson of MobiKwik Board
Suri joined the Indian Foreign Service in 1983 and has served in international assignments including Cairo, Damascus, Washington DC, Dar es Salaam, London and Johannesburg
18th December 2025BY TEAM IMPACT
PNB Housing Finance appoints Ajai Kumar Shukla as MD and CEO
With 30+ years’ experience, Shukla joins PNB Housing from Tata Capital after 16 years, with earlier stints at ICICI Bank and LIC Housing Finance
18th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: EnAble India & Lowe Lintas Bags 34th Position
The campaign draws attention to how people with disabilities continue to be excluded from everyday shopping and dining experiences due to inaccessible design.
18th December 2025BY TEAM IMPACT
Thyrocare Appoints Dr Ramesh Kinha as Chief Operating Officer
The diagnostics company strengthens its leadership team as it scales laboratory operations and quality systems nationwide
18th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Simpolo & Sideways Bags 35th Position
The film addresses a familiar post-festival problem stubborn stains, lingering odours, and the inevitable complaints that follow a society celebration.
18th December 2025BY TEAM IMPACT
YAAP expands tech focus with Nishant Radia appointment and Noida tech hub launch
Nishant Radia will lead platforms and products, while Ajay Mishra joins as Group CTO as YAAP strengthens its tech, data and platform-led marketing focus
18th December 2025BY TEAM IMPACT
Danish Khan to move on from SPNI as EVP and Business Head - SonyLIV & StudioNEXT
Khan has spent more than 20 years with SPNI across two tenures and has played a significant role in building strong media brands
18th December 2025BY TEAM IMPACT
MAGGI unveils new TVC highlighting how shared moments begin over a bowl
The film shows how MAGGI brings people closer as families and couples drift apart, reminding them that warmth and togetherness still matter most
18th December 2025BY TEAM IMPACT
Zomato adds ‘Low Plastic Packaging’ filter to highlight sustainable restaurant options
The new Trust Markers feature helps users identify restaurants using alternatives to plastic packaging across 10,000 outlets in 490+ cities
18th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: JSW One TMT’s In-House Campaign Secures 36th Spot
Drawing a parallel between cricket and TMT bars, the campaign reinforces that when it comes to quality, only 100 out of 100 qualifies, 99 simply isn’t enough.
18th December 2025BY TEAM IMPACT
Jio-bp Brings in Sidheshwar Sharma as CMO
Jio-bp has appointed Sidheshwar Sharma as its Chief Marketing Officer and Head of Corporate Communications
17th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: India Gate & Creativeland Asia Rank 37
The film centres on the idea that some moments in life are too precious to be rushed, drawing a parallel with India Gate’s Classic Basmati Rice, which is aged for two years.
17th December 2025BY TEAM IMPACT
LEGO Winter Playground returns to Mumbai, Kochi & Bengaluru with festive play experiences
Adding to the festivities, Neha Dhupia will visit the LEGO® Winter Playground in Mumbai to interact with and encourage children during activities
17th December 2025BY TEAM IMPACT
DS Group unveils ‘Living Billboard’ campaign with 4,000-plant installation
To take the initiative into homes, DS Group will distribute seeds as print ad bookmarks in morning newspapers, encouraging readers to grow more plants
17th December 2025BY TEAM IMPACT
Instamart releases Christmas film featuring Daler Mehndi track
Instamart has released a new Christmas digital video commercial featuring a reworked version of Daler Mehndi’s 1990s track Bolo Taara Ra Ra.
17th December 2025BY TEAM IMPACT
Ravi Makwana appointed Chief Marketing Officer at Vadilal Industries Limited
Ravi Makwana has been appointed the Chief Marketing Officer of Vadilal Industries Limited. Makwana joins Vadilal from Zydus Wellness, where he was the Category Head.
17th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Myntra Beauty & Tilt Brand Solutions Rank 38
The campaign draws from a familiar consumer insight with the tendency to save premium beauty products for special occasions.
17th December 2025BY TEAM IMPACT
White Rivers Media appointed digital agency for SMFG India Credit
White Rivers Media (WRM) has been appointed by SMFG India Credit, a non-banking financial company (NBFC) and subsidiary of Sumitomo Mitsui Financial Group (SMFG), to manage its digital mandate
17th December 2025BY TEAM IMPACT
AMFI Rebrands Andheri Metro Station Under ‘Mutual Funds Sahi Hai’ Campaign
The Andheri Metro Station takeover integrates AMFI’s investor education messaging into daily commuter journeys across Mumbai Metro Line One.
17th December 2025BY TEAM IMPACT
MARS Cosmetics Introduces ‘Cloud Kiss’ with a Hot Air Balloon Proposal Experience
The brand unveiled its new Cloud Kiss Soft-Matte Lipstick through a sunrise hot air balloon proposal, turning the product reveal into a live experiential moment
17th December 2025BY TEAM IMPACT
Healthy Master onboards Milind Soman as brand ambassador
The collaboration encourages Indians to move from mindless munching to mindful snacking focused on clean ingredients, consistency and long-term wellbeing
17th December 2025BY TEAM IMPACT
FanCode renews Formula 1 broadcast rights in India till 2028
As part of the new extended deal, F1 TV subscription will be available exclusively via FanCode
17th December 2025BY TEAM IMPACT
Stanley Lifestyles Appoints Venkataramana Seshagirirao Gorti as Joint Managing Director
The appointment brings a senior global operations and transformation leader into Stanley’s top management as it sharpens focus on manufacturing, supply chain and long-term growth.
17th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Flipkart Minutes and FCB Kinnect at Rank 39
The digital-first Ganesh Chaturthi campaign reimagines the traditional Aarti using everyday household sounds, delivering a unique and emotionally resonant festive experience.
17th December 2025BY TEAM IMPACT
Titan’s ‘Wear Your Story’ campaign champions authenticity with PV Sindhu & Vikrant Massey
The campaign urges a new generation to express their true selves with intent and quiet confidence, rooted in today’s desire for authenticity and real stories
17th December 2025BY TEAM IMPACT
Saregama enters content partnership with Bhansali Productions, makes equity investment
Under the agreement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama under a pre-agreed pricing formula
17th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Lenskart Claims Rank 40 with ‘Gold Kaha Hai?’ Campaign
The eyewear brand taps Bollywood nostalgia by bringing back Shakti Kapoor’s iconic Crime Master Gogo.
16th December 2025BY TEAM IMPACT
Ravi Ranjan takes charge as Managing Director of SBI
As MD, he will oversee risk management, compliance and stressed asset resolution, and will hold the post until his retirement in September 2028
16th December 2025BY TEAM IMPACT
One Source secures communications mandate for Bata India
The partnership will focus on strengthening Bata India’s corporate narrative, leadership visibility, and strategic stakeholder communication
16th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Snitch and Verve Media Claim Rank 41
Recognised for its sharp cultural insight into the unspoken awkwardness around openly complimenting men
16th December 2025BY TEAM IMPACT
Plush and Zostel Partner to Address Menstrual Preparedness for Women Travellers
The collaboration focuses on easing period-related anxiety for women travelling across India
16th December 2025BY TEAM IMPACT
Branding Edge Launches Digital Content Vertical ‘TMI’
The new vertical will develop original digital content IPs aimed at simplifying capital markets and healthcare for retail audiences
16th December 2025BY TEAM IMPACT
Warner Music India appoints Ashok Parwani as Head of Music for South Indian markets
Parwani has over four decades of experience across India, Sri Lanka and the UAE, including 20 years at Sony Music India developing the company’s South India business
16th December 2025BY TEAM IMPACT
LT Foods Appoints Rohit Jaiswal as COO of Middle East DMCC Unit
Jaiswal will work with CEO Gursajan Arora to lead business strategy and regional expansion across the Middle East and Africa operations
16th December 2025BY TEAM IMPACT
Gates Foundation Names Archna Vyas as India Country Director
Vyas takes over leadership of the foundation’s India operations, succeeding Hari Menon as the organisation aligns its work with India’s Viksit Bharat agenda
16th December 2025BY TEAM IMPACT
Dr. Agarwal's Eye Hospital & Moonshot secured rank 42
The campaign featuring Sachin Tendulkar and McGrath earns a place in IMPACT Hall of Fame.
16th December 2025BY TEAM IMPACT
Marico appoints Vikram Karwal as Chief Marketing Officer
He joins Marico after 22 years at Mondelez, where he most recently led marketing for the company’s chocolates business
16th December 2025BY TEAM IMPACT
Dharma Productions Acquires Cornerstone Stake, Rebrands Talent Arm as DCAA
DCAA becomes Dharma Productions’ exclusive platform for artist representation, led by CEO Uday Singh Gauri and COO Rajeev Masand.
16th December 2025BY TEAM IMPACT
LoveLocal Introduces 6-Star Delivery Experience, Brings Last-Mile Operations In-House
The concierge-style delivery initiative includes dedicated partners, branded uniforms and curated welcome gifts for first-time customers
15th December 2025BY TEAM IMPACT
Converse Partners with NARUTO SHIPPUDEN for Limited-Edition Collection
The collaboration translates Naruto Shippuden’s characters and visual motifs into four character-led sneaker designs
15th December 2025BY TEAM IMPACT
New Nirma Advance TVC by Boing Brandvertising combines nostalgia with modernity
The TVC keeps original jingle verses, adds new lyrics and hooks, with voices of Daler Mehndi and Vaishali Samant
15th December 2025BY TEAM IMPACT
Publicis Media appoints Atique Kazi as CEO of Performics India
Publicis Groupe India has appointed Atique Kazi as Chief Executive Officer of Performics India while Gautam Surath has been elevated to Chief Strategy & Transformation Officer
15th December 2025BY TEAM IMPACT
Noise appoints Prerna Kapur as Associate Director – Marketing
She will lead Brand Partnerships, PR, and Community at Noise, having previously worked with Zomato, Taj Hotels, and HPE
15th December 2025BY TEAM IMPACT
Revenant XSpark Signs Digital Creator Nischay Malhan aka Triggered Insaan
The signing marks a step in Revenant XSpark’s strategy to expand creator-driven engagement within India’s esports landscape
15th December 2025BY TEAM IMPACT
Jockey pushes youth athleisure with JKY Groove winter launch and campaign
The collection features updated essentials for men and women, including oversized tees, hybrid sweatshirts, wide-leg pants and utility-inspired styles
15th December 2025BY TEAM IMPACT
Parikshit Bhattaccharya takes on additional role as CCO at Propagate India
He will continue reporting to Paritosh Srivastava. With 20+ years in top agencies, Bhattaccharya blends strategy, platform-first thinking and craft
15th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: VIDA and Creativeland Asia Secure Rank 44
Charging Simple Hai, featuring Ranbir Kapoor and Anil Kapoor, draws from their on-screen dynamic in Animal.
15th December 2025BY TEAM IMPACT
G-SHOCK and Shubman Gill launch ‘Never Give Up’ campaign
The campaign, titled Never Give Up, highlights the G-STEEL GBM-2100 series and focuses on resilience and perseverance
15th December 2025BY TEAM IMPACT
Meta Launches Campaign Highlighting Boost Post Tool for Small Businesses in India
The company has launched a new marketing campaign aimed at highlighting how small businesses across the country use Meta Platforms to reach relevant customers
15th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Yas Island’s Zindagi Ko Yas Bol Secures Rank 45
Co-written by Zoya Akhtar and Reema Kagti, the campaign earns a spot in IMPACT’s Top 75 Campaigns of 2025
15th December 2025BY TEAM IMPACT
WPP Media bags integrated media mandate for Orient Electric
The partnership blends creative media and data-led performance to boost Orient Electric’s reach, storytelling, and growth across fans, lighting, appliances, switches and wires
15th December 2025BY TEAM IMPACT
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