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Lenovo Announces Global Partnership with David Beckham
The collaboration builds on Lenovo’s expanding role in global football, including its position as the Official Technology Partner of FIFA World Cup 2026 and the FIFA Women’s World Cup 2027
31st March 2026BY TEAM IMPACT
Olio Pizza Renews Rajasthan Royals Tie-Up, Unveils ‘Slice Maar’ Campaign for IPL 2026
Brand launches ₹99 Royal Pizza Slice as centrepiece of fan-first, on-ground and digital activations
31st March 2026BY TEAM IMPACT
YAAP Acquires Majority Stake in Gozoop in Landmark Independent Agency Deal
The acquisition, completed on 30 March, involves the purchase of 480 equity shares under a Share Purchase Cum Shareholders’ Agreement (SPSHA), making Gozoop a subsidiary of YAAP Digital
31st March 2026BY TEAM IMPACT
X's global marketing lead Angela Zepeda steps down after a short tenure
Former Hyundai CMO exits less than 18 months after taking up long-vacant role
30th March 2026BY TEAM IMPACT
Johnnie Walker Partners with Virat Kohli for New 'Keep Walking' Campaign
At its core is a high-energy film that captures Kohli beyond the cricket pitch, from personal moments to entrepreneurial pursuits, reflecting a life in constant evolution
30th March 2026BY TEAM IMPACT
Casio India showcases vintage collection at ‘Vintage Verse’ in Mumbai
The experience is built around the brand’s ‘Future Classics’ philosophy and leans on experiential storytelling to show the evolution of Casio’s Vintage collection across design and culture
30th March 2026BY TEAM IMPACT
Pay10 launches ‘Pay10 World’ in India with 'No Borders. Just Business' campaign
The campaign, featuring two films, highlights challenges in global payments for Indian businesses
30th March 2026BY TEAM IMPACT
CREX Partners with Delhi Capitals to Revolutionise Fan Engagement in T20 2026
Interactive quizzes, live rewards, and immersive experiences set to transform how fans follow every Delhi Capitals match
30th March 2026BY TEAM IMPACT
MS Dhoni invests in Kuku, joins as Kuku TV brand ambassador
Dhoni’s investment comes as the platform sharpens its focus on short-form video and AI-driven storytelling
30th March 2026BY TEAM IMPACT
Nilkamal Homes and tgthr. Launch Safe Space Studios to Empower Digital Creators
Through Safe Space Studios by Nilkamal Homes, Nilkamal Homes and tgthr. are redefining how retail spaces intersect with digital culture to inspire creation
30th March 2026BY TEAM IMPACT
Britannia Extends Jim Jam–Marvel Play with OOH and On-Ground Activations
Campaign spans highway installations, cinema engagement and campus outreach to bring the Marvel-themed packs to life
30th March 2026BY TEAM IMPACT
Bata Launches Back-to-School Footwear Range starting at ₹599
‘Strong Steps, Small Price’ campaign focuses on comfort, ease and value as parents prioritise practicality for the upcoming academic year
30th March 2026BY TEAM IMPACT
Boat renews RCB partnership for eighth IPL season as Official Audio Partner
The partnership will extend across digital campaigns, on-ground activations and fan engagement initiatives during the tournament
30th March 2026BY TEAM IMPACT
Kotak Mahindra Prime Names Suraj Rajappan as MD & CEO
Leadership baton passes as Shahrukh Todiwala retires after 30 years; Rajappan to take charge from June 1, 2026
30th March 2026BY TEAM IMPACT
Astrotalk launches three-film campaign on everyday dilemmas amid ongoing IPL season
Directed by filmmaker Nitesh Tiwari, the digital films move away from traditional advertising tropes to tell deeply relatable, slice-of-life stories
30th March 2026BY TEAM IMPACT
WPP, Publicis and OMG Dominate India’s Media Pitch Landscape in COMvergence 2025 Rankings
WPP Media emerges as the clear leader, securing $320 million in new business value, Publicis Media follows with $223 million
30th March 2026BY TEAM IMPACT
BCCI signs Kingfisher Water as IPL ‘Good Times’ partner
The agreement follows the brand’s earlier collaboration with the Women’s Premier League and extends its presence into the men’s IPL
28th March 2026BY TEAM IMPACT
Innocean India lays off 15 employees, including senior leaders
Layoffs have impacted departments like Account Management, Creative, OOH, Digital Media and Automative Showroom functions
27th March 2026BY TEAM IMPACT
Interio by Godrej launches social experiment film titled ‘Moments That Matter’
The campaign builds on a study conducted among 1,800 homeowners and 800 officegoers across eight cities, examining how physical spaces influence emotions, behaviour and human interaction
27th March 2026BY TEAM IMPACT
Mumbai Indians partner with Colgate Total for oral health initiative
The programme, PLOT (Performance Linked Oral Test) integrates dental screening into player performance framework highlighting the role of oral health in recovery endurance and overall fitness
27th March 2026BY TEAM IMPACT
LUSH Cosmetics makes India e-commerce debut on Myntra
The British beauty brand, known for its handmade and cruelty-free products, is introducing over 150 stock-keeping units across categories such as skincare, haircare, bath, body and fragrance
27th March 2026BY TEAM IMPACT
Budweiser 0.0 Enters IPL with Five-Team Partnership to Deepen City-Level Fan Play
Debut association with Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals signals a shift from national to hyperlocal fan engagement
27th March 2026BY TEAM IMPACT
Jindal Stainless makes IPL debut as SRH’s 'Official Stainless Partner'
The collaboration is part of Jindal Stainless’ broader push to increase brand visibility and engage younger audiences through cricket
27th March 2026BY TEAM IMPACT
Akshay Kumar joins JK Maxx Paints as brand ambassador
Partnership supports the brand’s expansion in India’s decorative paints market with a multi platform campaign focused on trust and performance
27th March 2026BY TEAM IMPACT
Ashish Sehgal Restructures Times Network’s Leadership for FY27
Under the new structure, Gaurav Dhawan, Gaurav Dewani, Rajesh Madampath will drive the revenue strategy for Times Network across different business segments
27th March 2026BY TEAM IMPACT
WhatsApp introduces cross-platform chat transfer and new AI-led features
Update enables iOS to Android chat migration while adding deeper storage controls, multi account access on iOS and AI powered tools to improve everyday conversations
27th March 2026BY TEAM IMPACT
Adarsh Gourav features in SG’s ‘Ready Is Overrated’ campaign
Sanspareils Greenlands shifts focus to multi-sport apparel and everyday movement with a performance-led positioning
27th March 2026BY TEAM IMPACT
Sunfeast Dark Fantasy brings Shah Rukh Khan-led ‘Party with SRK’ campaign to life
OOH installation transforms a billboard into an interactive party experience as part of the ‘1 Million Fantasies’ campaign
27th March 2026BY TEAM IMPACT
Bajaj Finserv’s Dhuniverse to Crown ‘Voice of the Nation’ with March 31 Finale
After six months and 60,000+ auditions, the digital-first music talent search heads to its concluding event in Mumbai
27th March 2026BY TEAM IMPACT
TechnoSport launches ‘Real Movement’ brand film during IPL season
Campaign highlights everyday physical activity across India as the brand expands its positioning beyond gym-centric audiences
27th March 2026BY TEAM IMPACT
FiatPe named Official Payments Partner for Mumbai Indians
The collaboration will see FiatPe enabling seamless digital payment acceptance across matchday venues, including QR, POS, and card-based transactions
27th March 2026BY TEAM IMPACT
Parag Bhatia elevated to Director – Media Buying at Zenith
Before this role, Bhatia served as Associate Director – Media Buying at the agency
27th March 2026BY TEAM IMPACT
Himalaya Wellness steps into premium beauty with Ayurveda Secrets launch
The range is currently available across South India through select premium retail outlets, and pan-India via e-commerce and quick commerce platforms
27th March 2026BY TEAM IMPACT
Election Commission Taps Chhota Bheem to Engage First-Time Voters in West Bengal
The commission is betting on the animated character's friendliness and familiarity to nudge young, first-time voters towards informed participation
27th March 2026BY TEAM IMPACT
Muthoot Finance rolls out multilingual OOH campaign across key cities
Featuring Amitabh Bachchan, the ‘Sona Kya Nahi Kar Sakta' campaign positions gold as a financial enabler rather than a passive asset
27th March 2026BY TEAM IMPACT
Licious expands into Momos category with launch of new product range
The launch extends the company’s broader strategy of formalising fragmented food categories by applying tighter controls across sourcing, processing and distribution
26th March 2026BY TEAM IMPACT
Sanya Malhotra features in Joy Personal Care’s new TVC
Supported by a television and digital rollout, the new summer campaign for Hydra Refresh Gel highlights lightweight hydration for heat-stressed skin,
26th March 2026BY TEAM IMPACT
Greenply Industries Limited sets Guinness World Record with ‘#WishForVishwaCup’ campaign
The campaign reflects the brand’s broader positioning of building not just interiors but connections, with further amplification planned across digital, print and experiential platforms
26th March 2026BY TEAM IMPACT
Usha International and Mumbai Indians renew 13-year sponsorship tie-up
As part of the agreement, the brand will have on-ground visibility through perimeter boards and in-stadium digital screens during Mumbai Indians’ home matches, under its ‘Usha Play’ initiative
26th March 2026BY TEAM IMPACT
Foxtale partners with Tilak Varma for 'Play On Till the Sun's Gone' campaign
Moving away from traditional sports endorsements, the campaign film places Varma in an everyday setting rather than on the field, highlighting sunscreen as a non-negotiable part of his routine
26th March 2026BY TEAM IMPACT
Borosil Ltd. rolls out ‘Larah House Shift’ campaign
Conceptualised by Sideways, the film captures the familiar chaos of moving homes, following a couple navigating unpacking-day mishaps with humour and playful banter
26th March 2026BY TEAM IMPACT
Omaxe names 'Pink Stand' after Harmanpreet Kaur at Omaxe State Stadium, Dwarka
The Harmanpreet Kaur Stand will be located in the North (Pavilion) Lower Bowl of the 30,000-seat stadium and will accommodate over 1,500 spectators
26th March 2026BY TEAM IMPACT
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Sensodyne launches ‘Know Your Dental Age’ campaign in India
Backed by the Ministry of Health and Indian Dental Association, this initiative introduces a digital test and aims to promote preventive oral care
26th March 2026BY TEAM IMPACT
Yami Gautam Dhar becomes CaratLane’s first brand ambassador
The jewellery brand, part of the Tata Group, believes Dhar is representative of the brand’s young, urban and design-conscious target consumer
26th March 2026BY TEAM IMPACT
Pringles makes ATL debut in India with digital film
The launch marks a strategic shift for Pringles in India, as it transitions towards broader, ATL-led storytelling while retaining its core playful identity
26th March 2026BY TEAM IMPACT
Livpure launches ‘Bring Your Own Bottle’ initiative on World Water Day
The campaign focuses on reducing everyday water wastage by encouraging reusable bottles and mindful consumption habits
26th March 2026BY TEAM IMPACT
dentsu’s Bharti Agrawal joins Monks as Chief Financial Officer, APAC, Marketing Services
Before this, Agrawal was with dentsu for more than a decade with her last role as CFO - Southeast Asia
26th March 2026BY TEAM IMPACT
Dream Sports to enter stockbroking with ‘Dream Street’
After obtaining necessary regulatory approvals, the company eyes retail investors in smaller cities with AI-led investing platform
26th March 2026BY TEAM IMPACT
Forest Essentials celebrates slowing down in new ‘Take Your Time’ campaign
The campaign conceptualised by Talented spotlights age-old Ayurvedic philosophy of slow beauty in a fast-moving world
26th March 2026BY TEAM IMPACT
Creativefuel launches LinkedIn-focused marketing vertical ‘Subtle Company’
The new vertical offers targeted organic and credibility-led communication as the company expands its platform-specific marketing capabilities
26th March 2026BY TEAM IMPACT
Keventers elevates Shaurya Prabhat to CEO as founder Agastya Dalmia steps aside
Prabhat has been with Keventers since 2017, most recently serving as Director and Chief Strategy Officer
26th March 2026BY TEAM IMPACT
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Social media addiction trial: Meta, Google asked to pay USD 6 mn
The jury in a Los Angeles court said Meta had 'intentionally built addictive social media platforms'
26th March 2026BY TEAM IMPACT
Crunchyroll is back with ‘Ready to Anime?’ with Rashmika Mandanna and Shubman Gill
The second ad in the series explores ‘anime heartbreak’ while highlighting the platform’s expanding catalogue and growing fandom in India
26th March 2026BY TEAM IMPACT
Adhira & Appa Coffee appoints Shruti Haasan and Murali Sharma as brand ambassadors
With expansion plans targeting 400 outlets by 2027, the café chain looks to scale its South Indian filter coffee nationwide while strengthening its positioning across urban and traditional consumers
26th March 2026BY TEAM IMPACT
Kedar Apte to exit Mahindra Group
Before Mahindra, he spent nearly three years at bp, and over eight years at Castrol in various leadership roles
26th March 2026BY TEAM IMPACT
Zydus Wellness enters performance hydration segment with Glucon-D Recharge
Milind Soman onboarded as ambassador as brand pivots from instant energy to everyday active lifestyles
26th March 2026BY TEAM IMPACT
Dot & Key turns ‘fake podcast’ into ad with Samay Raina and Bharti Singh
The campaign spotlights three products from the brand’s sunscreen portfolio, including Vitamin C, dragon fruit and tinted variants, the latter available in multiple shades
25th March 2026BY TEAM IMPACT
Boldfit strengthens Royal Challengers Bengaluru tie-up with co-created drop
The season-long campaign shifts the partnership from brand association to co-creation, spotlighting the training routines and preparation that underpin on-field performance
25th March 2026BY TEAM IMPACT
Yaap Digital okays acquisition of Gozoop
The acquisition will be carried out in three phases rather than through a single transaction
25th March 2026BY TEAM IMPACT
The Baker’s Dozen signs on as bakery partner for Royal Challengers Bengaluru for 2026
Partnership to feature co-branded packaging and collectible-led consumer engagement
25th March 2026BY TEAM IMPACT
Paul John launches cultural platform ‘Kaarigari’ in Bengaluru
Immersive showcase blends whisky, music and craft, marking a move beyond product-led experiences
25th March 2026BY TEAM IMPACT
Zee Entertainment Enterprises Ltd. names Vivek Bhatia as Tamil Cluster sales head
Before joining ZEEL, he was associated with Bennett, Coleman & Co. Ltd. (The Times of India), where he served as Regional Head and built early expertise in media sales and advertiser solutions
25th March 2026BY TEAM IMPACT
OpenAI shuts down Sora, ends Disney partnership
Move halts planned $1 billion Disney investment and reflects shift toward enterprise AI and long-term AGI focus
25th March 2026BY TEAM IMPACT
Crayons Advertising appoints Navratna Baid, reconstitutes board committees
Reconstitution of board committees include updates to audit and remuneration committees, aimed at strengthening governance and transparency
25th March 2026BY TEAM IMPACT
Tribes Communication invests in DGTOOHL to strengthen data-led OOH capabilities
Partnership brings programmatic DOOH, real-time audience intelligence and measurement tools to enhance performance-driven outdoor advertising
25th March 2026BY TEAM IMPACT
Lenovo launches ‘India’s Gone Football’ AR game offering free Fifa WC trip to 10 players
The campaign is open to smartphone users across India, with the grand prize limited to participants aged 18 and above
25th March 2026BY TEAM IMPACT
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Reducing Buyer Anxiety in Big-Ticket Purchases: Why Marketing Needs to Grow Up?
Chetna Katyall Sundaram, Head of Global Marketing, Elista, on why reassurance—not persuasion—drives high-value decisions
25th March 2026BY Chetna Katyall Sundaram
Airbnb campaign with Vijay Deverakonda and Rashmika Mandanna hops on the ‘buddymoon’ trend
The campaign reflects broader travel trends, with Airbnb noting nearly 40% of summer searches by Indian travellers are for group stays and shared experiences
25th March 2026BY TEAM IMPACT
OpenAI hires Kiran Mani to lead APAC, as he exits JioStar
Before JioStar, he spent more than 13 years at Google, where he served as General Manager for Android and Google Play across Asia-Pacific and Japan
25th March 2026BY TEAM IMPACT
Navi UPI enters multi-franchise deals with RCB, CSK and SRH for T20 season
As part of these agreements, Navi UPI will serve as the ‘Official Payments Partner’ across teams, with activations spanning on-ground branding, fan contests and in-match integrations
25th March 2026BY TEAM IMPACT
Zeno Group wins Redseer Strategy Consultants India AOR mandate
The agency will focus on elevating Redseer’s brand reputation, leveraging its experience across consumer, fintech, B2B and investor sectors
25th March 2026BY TEAM IMPACT
NCW partners with Truecaller to launch nationwide women’s digital safety initiative
Collaboration introduces ‘TrueCyberSakhi’ toolkit, verifies NCW helpline and drives awareness on online risks and redressal mechanisms
25th March 2026BY TEAM IMPACT
NCRTC launches gender sensitisation campaign under Nirbhaya Fund
‘Aakankshaon Ke Pankh’, a five-year initiative combines infrastructure upgrades and outreach, including CCTV coverage, SOS app features, helplines and awareness programmes to improve women's safety
25th March 2026BY TEAM IMPACT
Bosch Home Comfort India elevates Rishi Mehta as Finance Director and CFO
His career includes leadership roles at Adient, Delphi Automotive and Flextronics, where he worked across strategic planning, financial management and business transformation
25th March 2026BY TEAM IMPACT
Amazon Ads marks 10 years in India with AI tools and unified ad platform launch
Marked with its ‘Connected Worlds’ event in India, Amazon Ads unveiled Creative Agent, Ads Agent, a unified campaign manager and creator program to simplify full-funnel advertising
25th March 2026BY TEAM IMPACT
Aditya Birla Fashion and Retail Limited names Suraj Bahirwani Pantaloons CEO (Designate)
Bahirwani will assume the role of CEO (Designate) from 1 April 2026 and take over as Chief Executive Officer from 1 October 2026
24th March 2026BY TEAM IMPACT
Persistent Systems names Pratyush P as AVP – Marketing
In his new role, he will focus on strengthening the company’s marketing strategy, brand positioning and stakeholder engagement
24th March 2026BY TEAM IMPACT
Cleartrip launches ‘Chidhiya Udd’ campaign to drive summer travel bookings
Flipkart-owned travel platform rolls out campaign for its #NationOnVacation sale
24th March 2026BY TEAM IMPACT
Škoda taps 'DDLJ' nostalgia to market Kushaq in 'Easy to Love' campaign
Created by BBH India, the campaign draws on the visual language of the 1995 cult classic, using mustard-field dream sequences to frame the car as an object of desire
24th March 2026BY TEAM IMPACT
Isuzu Motors India to hold ‘I-Care Pre-Summer Camp’ in March
Service initiative to cover authorised dealer outlets nationwide, offering checks and limited-period benefits for D-MAX pick-ups and SUVs
24th March 2026BY TEAM IMPACT
Navin’s launches ‘This is It’ campaign for comfortable community living
The multi-platform campaign by Chennai-based real estate developer highlights ready-to-move-in homes, connectivity and better lifestyle at Medavakkam
24th March 2026BY TEAM IMPACT
Parle Krackjack launches 'sweet and salty' campaign with Kiku Sharda and Krushna Abhishek
The two lean into their contrasting personalities—Sharda bringing the “sweet” charm, while Abhishek adds the “salty” mischief—echoing the biscuit’s core appeal
24th March 2026BY TEAM IMPACT
Chennai Super Kings teams up with Snapchat for AR-led stadium fan experience
At 'ROAR 2026' in Chepauk, the 'Snap Camera' integration engaged more than 25,000 fans in attendance
24th March 2026BY TEAM IMPACT
Silverpush elevates Chaitanya Sinha as managing director for APAC
After a decade at the firm, former VP for South-East Asia steps up to lead regional growth as Silverpush looks to expand its footprint across key markets
24th March 2026BY TEAM IMPACT
Meesho bets on conversational commerce with Gen-AI assistant ‘Vaani’
Voice-led assistant aims to bring conversational commerce to tier 2+ users, enabling discovery-to-purchase journeys through natural language interactions
24th March 2026BY TEAM IMPACT
SW Network wins creative and social media mandate for Lava Mobiles
The partnership focuses on building a culturally relevant brand voice, bridging Lava’s legacy with younger audiences through platform-native storytelling
24th March 2026BY TEAM IMPACT
Marcin Sosiński promoted to Chief Creative Officer at dentsu Central Europe
Brings over two decades of experience, including a long tenure at McCann Poland, to lead creative strategy and collaboration across the region
24th March 2026BY TEAM IMPACT
adidas elevates Sartaj Kadian to Director – Digital Marketing
He has been with adidas for over five years, most recently serving as Senior Manager – Performance Marketing
24th March 2026BY TEAM IMPACT
Unilever taps SAMY for global influencer strategy
As part of the mandate, SAMY will deploy its proprietary Maia platform, giving Unilever access to a network of over 120 million influencers alongside performance-led insights to optimise campaigns
24th March 2026BY TEAM IMPACT
Dentsu names Sumit Kohli as APAC Head of Investment
His previous stints include roles at MediaCom, VivaKi and MEC, further strengthening his cross-agency expertise in investment and partnerships
24th March 2026BY TEAM IMPACT
Polycab launches campaign to strengthen its presence in fans category
Extends its leadership in wires and cables to the fans category, reinforcing trust, performance and reliability while strengthening its presence in home electrical solutions
24th March 2026BY TEAM IMPACT
Tata Communications launches self-healing network for data centre connectivity
New 'Izo' platform aims to reduce downtime and automate traffic rerouting across global data centres
24th March 2026BY TEAM IMPACT
Saatchi & Saatchi India launches ‘Stronger Homes’ campaign for Captain Steel
Film featuring Sourav Ganguly and Parambrata Chattopadhyay highlights the role of TMT rebars in structural strength and informed homebuilding choices
24th March 2026BY TEAM IMPACT
Kunal Roy joins as Managing Partner – West & Growth Lead at VML India
Additionally, Shekhar Khanna has been appointed as Chief Strategy Officer at the creative agency
24th March 2026BY TEAM IMPACT
Indigo appoints Aloke Singh as Chief Strategy Officer
Former Air India Express CEO to lead strategic planning and enterprise transformation across the airline
24th March 2026BY TEAM IMPACT
Swiss Beauty launches FRIENDS-themed 'Craze' collection with Warner Bros
The collaboration brings pop culture-led merchandising into Swiss Beauty's portfolio, with products and packaging inspired by characters and moments from FRIENDS
23rd March 2026BY TEAM IMPACT
Adobe appoints Shamik Basu as VP, Creative Products Group in India
Former Microsoft executive to drive product and engineering efforts across Adobe’s creative portfolio in India
23rd March 2026BY TEAM IMPACT
Ashish Chopra joins GTC Network as SVP, North and East
Former Disney Star executive to lead revenue growth and advertiser partnerships across North and East markets
23rd March 2026BY TEAM IMPACT
South Indian Bank appoints Jose Joseph Kattoor as Non-Executive Part-Time Chairman
Former RBI Executive Director takes over for a three-year term, succeeding V J Kurian and strengthening the bank’s governance and strategic direction
23rd March 2026BY TEAM IMPACT
Scapia partners with RCB and Gujarat Titans for 2026 cricket season
Fan engagement campaign ‘The Game is Yours’ offers cardholders behind-the-scenes access, matchday experiences and exclusive team interactions
23rd March 2026BY TEAM IMPACT
TOP STORY
Proof Over Promise
What shifts in consumer behaviour ushered the shift from beauty-led to ingredient-led skincare advertising & does it contribute to business outcomes?
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