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Oriflame appoints Robert Bensoussan as Chairman
He has previously worked with global brands like Jimmy Choo and Feelunique, and will now join Oriflame’s board
12th November 2025BY TEAM IMPACT
Prime Video Reaches 315 Million Monthly Ad-Supported Viewers Globally
Amazon has announced that Prime Video now reaches more than 315 million monthly ad-supported viewers worldwide, up from 200 million in April 2024
12th November 2025BY TEAM IMPACT
Kaizzen to lead communications and advocacy for Indian Beverage Association
The Indian Beverage Association has appointed Kaizzen as its strategic communication partner to manage public relations, advocacy, and stakeholder engagement across key industry issues
12th November 2025BY TEAM IMPACT
Pepe Jeans London Launches ‘Embrace the Chill’ Winter Campaign
The campaign focuses on practical winter style, layering, and comfort, featuring a mix of light and heavy winter wear.
12th November 2025BY TEAM IMPACT
A29 Wellbeing begins a new chapter with a film showcasing modern activewear
The brand offers a men’s and women’s collection featuring tees, sports bras, leggings, joggers, hoodies, and essential accessories
12th November 2025BY TEAM IMPACT
Swiggy expands ‘Crew’, its concierge-style travel and lifestyle app
Now available in Bengaluru, Mumbai, and NCR, Crew offers urban users end-to-end assistance across dining, travel, and daily tasks
12th November 2025BY TEAM IMPACT
WD Purple launches campaign with CID stars to stress on authentic storage for security
Conceptualised by Adsyndicate, the campaign shows the CID trio highlighting how authentic WD Purple drives protect crucial footage
12th November 2025BY TEAM IMPACT
Navi UPI’s new campaign brings ‘Hurrypur’ to life, where everything moves fast
Conceptualised with creative agency Sideways, the campaign spans screens, streets, and social media
12th November 2025BY TEAM IMPACT
Choice launches ‘Investment Mein No Confusion’ campaign to simplify investing
The campaign promotes the Choice FinX app, helping users move from confusion to confident investing through clear, user-friendly financial solutions
12th November 2025BY TEAM IMPACT
Danone survey highlights nutrition’s role in diabetes management in India
The Protinex Diabetes Care study shows improved energy, strength, and blood sugar control among adults with Type-2 diabetes
12th November 2025BY TEAM IMPACT
Cheil India COO Mandeep Sharma Steps Down
Sharma joined the Samsung-owned advertising firm in mid-2024, initially overseeing the Samsung account before being promoted to Chief Operating Officer
11th November 2025BY TEAM IMPACT
4,575 betting, 367 personal care & 332 health ads found violative: ASCI report
Between Apr–Sep 2025, ASCI reviewed 6,841 complaints, investigated 6,117 ads; 98% needed fixes, marking a 70% rise in complaints vs last year
11th November 2025BY TEAM IMPACT
Skechers Ambassadors Kartik Aaryan and Ananya Panday join 6th Walkathon in Mumbai
The event saw over 9,000 participants celebrate fitness and community, with support from the GoSports Foundation
11th November 2025BY TEAM IMPACT
UNIQLO unveils new HEATTECH Cashmere campaign featuring Kareena Kapoor Khan
Set in a tranquil hill station, the film shows Kareena enjoying a cozy winter getaway, layering her HEATTECH Cashmere thermal
11th November 2025BY TEAM IMPACT
MapmyIndia Mappls partners with Survey of India and IOCL to expand Government business
The collaborations will see MapmyIndia Mappls power Survey of India’s National Geo Platform and deploy IoT-led fleet solutions for Indian Oil Corporation
11th November 2025BY TEAM IMPACT
Amazon Ads expands AI Video Generator to advertisers in India and seven global markets
Video Generator uses product pages and Amazon insights to create multi-scene videos, smartly summarising key clips for optimised ad formats
11th November 2025BY TEAM IMPACT
AlterType crafts ‘Joy Is On The House’ campaign for Chalet Hotels’ Athiva brand
The new campaign highlights Athiva’s focus on experience-led hospitality rooted in joy and modern design
11th November 2025BY TEAM IMPACT
Parachute Marks Presence at Times Square, New York
The display coincided with the city’s festive celebrations, which brought together members of the South Asian community and New Yorkers
11th November 2025BY TEAM IMPACT
Mind Your Language! launches ‘Neeche Wala Sab Dekh Lega’ campaign focused on South India
Mind Your Language! launches ‘Neeche Wala Sab Dekh Lega’, a campaign urging national brands to trust South India specialists to connect better with local audiences and festivals
11th November 2025BY TEAM IMPACT
Johnson’s Baby Introduces New Branding, Updated Formulations and Sustainable Packaging
Created by FCB Group India and Flirting Vision, the campaign shows a mother’s touch and Johnson’s Baby’s role in protecting what she treasures most
11th November 2025BY TEAM IMPACT
Vivek Kataria joins Amazon Music India as Brand Lead
He has previously worked at Tata Play for almost four years as GM – Brand Marketing, leading brand strategy for Tata Play Binge
10th November 2025BY TEAM IMPACT
Sharad Malhotra Appointed Managing Director of Nippon Paint India
As Managing Director, Malhotra will drive the overall strategy and direction of Nippon Paint India, focusing on sustainable growth across all segments of the paint market
10th November 2025BY TEAM IMPACT
Dave Lewis Appointed CEO of Diageo
Lewis brings over three decades of experience in the consumer goods and retail sectors. He is currently Chair of consumer health company Haleon and serves on the board of PepsiCo
10th November 2025BY TEAM IMPACT
Asian Paints Emporio showcases Italian artistry in new films with Dino Morea
Conceptualised by Ogilvy India, the campaign features three films that showcase Emporio’s 'Truly Italian' essence
10th November 2025BY TEAM IMPACT
Yas Island and Pickyourtrail launch ‘Smash the Ordinary’ AI–human travel campaign
Yas Island Abu Dhabi, in collaboration with Pickyourtrail, has launched 'Smash the Ordinary', a campaign that brings together Bollywood actress Sahher Bambba and AI influencer Naina
10th November 2025BY TEAM IMPACT
Offbeat or Off-Brand? Rethinking the Logic Behind Unlikely Influencer Collaborations
Odd brand collabs might grab eyeballs, but can they earn trust? Inside the evolving balance between authenticity, creativity, and connection
10th November 2025BY Ruchika Jha
Asian Paints partners with Spotify’s I-POP to bring its colour system to India’s pop stage
The collaboration brings Asian Paints’ 5,300-shade colour universe to Spotify’s pop event, blending visual art with India’s rising independent music culture
10th November 2025BY TEAM IMPACT
ReBid Launches In-House AI Creative Studio, Appoints Arnab Karmakar as Head of Creative AI
With this launch, ReBid expands its approach as an Agentic AI Agency, integrating data, media, and creativity supported by AI agents and human expertise
10th November 2025BY TEAM IMPACT
Kannan Ganesan Appointed as Myntra’s New Chief Financial Officer
Ganesan will succeed Abhishek Gupta, who has served as Myntra’s CFO for almost four years
10th November 2025BY TEAM IMPACT
Metro Brands ropes in Ariff Bham as AVP - Business Head, Sports Division
He spent nearly 12 years at Reliance Brands and has also worked with Diesel, Keynote Corporate Services, and The CEO’s Office at Reliance Brands
07th November 2025BY TEAM IMPACT
Prashant Iyer Moves On from Netflix After an 8-Year Journey
Prashant Iyer, Director – Films & Series Marketing at Netflix, has stepped down from his role after almost eight years with the streaming platform
07th November 2025BY TEAM IMPACT
Surya Roshni names Parul Phadke Head of Marketing & Advertising for Lighting, Durables
In her new role, she will focus on campaigns aimed at strengthening Surya Roshni’s position in the market and engaging its customer base
07th November 2025BY TEAM IMPACT
Boost Partners with Chennai Esports Global Championship to Support Gamer Endurance
Organised by the Sports Development Authority of TN (SDAT) in association with Skyesports, the CEGC is the first international esports tournament hosted under a state government initiative in India
07th November 2025BY TEAM IMPACT
Plum BodyLovin’ and Indu Ice Cream launch India’s first body lotion-inspired ice cream
The collaboration is based on Plum BodyLovin’s Vanilla Caramello Body Lotion, which has been reimagined as a limited-edition ice cream flavour
07th November 2025BY TEAM IMPACT
Curativity launches first campaign showcasing its platform-led brand work mode
Highlights the company’s digital workflow system that brings together marketers and over 300 independent brand experts
07th November 2025BY TEAM IMPACT
Himalaya partners with Indian Women’s Ice Hockey Team for #StrongWomenSoftSkin campaign
Featuring real athletes, the film highlights protection, performance, and moisturization that lasts in harsh climates
07th November 2025BY TEAM IMPACT
DSP Mutual Fund launches ‘No More’ to address impulsive investor behaviour
The initiative builds on DSP’s investor education efforts, highlighting real behavioural biases and emphasising mindful, goal-based investing
07th November 2025BY TEAM IMPACT
Karishma Kakar Appointed Associate Director – Marketing at ZEE Studios
Kakar transitions within the ZEE family, from digital entertainment to helming theatrical marketing at ZEE Studios
07th November 2025BY TEAM IMPACT
WPP Wins Reckitt’s European Media Mandate Across 21 Markets
WPP has secured a major media mandate from Reckitt, being appointed to handle media planning and buying across 21 European markets starting January 1, 2026
07th November 2025BY TEAM IMPACT
Sahi’s latest campaign calls on traders to move beyond outdated technology
The film shows traders deleting lagging apps and adopting streamlined workflows that mirror the post-festive spirit of renewal
06th November 2025BY TEAM IMPACT
Sakshi Tanwar stars in YesMadam’s new ad for Korean Body Polishing service
The ad has a nostalgic setup, where Tanwar breaks her “Sanskari” image to enjoy Korean Body Polishing
06th November 2025BY TEAM IMPACT
Marico Appoints PHD India as Integrated Media Agency
Marico Limited has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate following a multi-agency pitch
06th November 2025BY TEAM IMPACT
MiQ appoints Ribhu Mishra as Vice President – Revenue, India
Elevation aligns with MiQ’s plans for 2026 growth and increasing focus on CTV, advanced TV and its Sigma AI platform
06th November 2025BY TEAM IMPACT
Shriram Finance joins 112 Emergency Response awareness initiative in Gujarat
The company partners with EMRI Green Health Services to install emergency helpline awareness boards across key highways in Gujarat
06th November 2025BY TEAM IMPACT
Oswaal Books’ new film urges parents to check smiles, not just marks, this exam season
The film highlights how students juggle parental expectations, peer pressure, and anxiety, often hiding their emotions to stay focused on academics
06th November 2025BY TEAM IMPACT
BGMI and Talented launch ‘BGMI Drops’, a parody take on surrogate advertising
Campaign features three spoof films and a digital storefront, reinterpreting India’s surrogate ad format for internet-native audiences
06th November 2025BY TEAM IMPACT
Duroflex unveils new brand identity and positioning ‘Designed to De-Stress’
Duroflex has announced a new brand identity and positioning. The company’s new logo and colour palette are based on the concept of a ‘stress-free, motivating reset
06th November 2025BY TEAM IMPACT
Birla Opus Calista’s new film turns stress relief into art this World Stress Awareness Day
The film invites people to ‘let it all out’ by entering a black box and venting stress through playful wall-smashing with messy everyday items
06th November 2025BY TEAM IMPACT
Plush introduces ‘Period Insurance’ scheme allowing users refunds for discomfort
Initiative under ‘Adjust Mat Karo, Plush Use Karo’ campaign offers refund if users experience rashes or irritation, as informed by the company
06th November 2025BY TEAM IMPACT
Moshi Moshi strengthens client roster with Rapido’s Ownly and Underneat mandates
It will handle digital, content, and influencer marketing for Ownly, and lead branding, visual identity, and packaging design for Underneat
06th November 2025BY TEAM IMPACT
KFC Celebrates India’s win with cricketers Jemimah Rodrigues and Renuka Thakur
KFC has released a new video featuring cricketers Jemimah Rodrigues and Renuka Thakur celebrating India’s recent win with food from the Great KFC Feastival menu
06th November 2025BY TEAM IMPACT
Creativefuel Appoints Tanmay Sinha as AVP – Business Solutions & Operations
Before joining Creativefuel, Tanmay led business and campaign strategies for Prime Video, Flipkart, Philips, Xiaomi, Sony Pictures, AJIO, DaMENSCH, Canva and JioHotstar
06th November 2025BY TEAM IMPACT
Snap teams up with Perplexity in $400 million deal to bring AI-powered search to Snapchat
Under the agreement, Perplexity will compensate Snap through a combination of cash and equity, a revenue stream slated to kick in from 2026
06th November 2025BY TEAM IMPACT
Rakshit Hargave to be new CEO of Britannia Industries
Hargave, who is currently serving as CEO of Birla Opus, the paints venture of the Aditya Birla Group will step down from his role there on December 5
06th November 2025BY TEAM IMPACT
Blissclub launches ‘Bliss Police’ campaign challenging discomfort in women’s fashion
Campaign featuring Barkha Singh, Sakshi Sindwani and Rida Tharana calls out restrictive, uncomfortable fashion norms, as stated by the brand
05th November 2025BY TEAM IMPACT
Scapia unveils winter campaign and adds Store, Experiences and Add-On Credit Card
The 'Travellers on Our Mind' campaign unveils Scapia Store, Experiences and Add-On Credit Card, focusing on everyday travel behaviours
05th November 2025BY TEAM IMPACT
Systematix Group appoints Bhaskar Hazra and Partha Sengupta for Private Wealth Business
The appointment of Joint MD & CEOs marks Systematix’s focus on strengthening its private wealth business and expanding into domestic and overseas markets
05th November 2025BY TEAM IMPACT
MP Tourism Partners with Anoushka Shankar for Campaign Film on Madhya Pradesh
From Khajuraho to Bandhavgarh, Madhya Pradesh Tourism’s latest film with Anoushka Shankar explores the state’s history, landscapes, and traditions
05th November 2025BY TEAM IMPACT
Sintex marks 50th year with Guinness World Record for nationwide water conservation pledge
Sintex earns Guinness World Record after 31,000 people pledge to use and store water responsibly
05th November 2025BY TEAM IMPACT
Atlys highlights the heartbreak of visa rejections in a new campaign
Conceptualised by Young and Hungry, the campaign captures the thrill of trip planning and the heartbreak of visa rejection with a relatable emotion
05th November 2025BY TEAM IMPACT
The Indian Garage Co. launches #FreeStyleIt campaign featuring Surya Kumar Yadav
The campaign, created by DDB Mudra, positions the brand’s fashion philosophy around individuality and self-expression
05th November 2025BY TEAM IMPACT
Lowe Lintas Crafts Campaign for Merino Laminates’ ‘Grande’ Collection
The campaign conceptualised by Lowe Lintas highlights the collection’s 10-foot uninterrupted laminate sheets while emphasising seamless design in modern interiors
05th November 2025BY TEAM IMPACT
Publicis to lead global media strategy for Unilever’s independent ice-cream business
The move follows Unilever’s decision to separate its ice-cream portfolio into a standalone entity, which includes brands such as Magnum, Ben & Jerry’s and Cornetto
05th November 2025BY TEAM IMPACT
American Tourister launches ‘Made in Nashik. For the World’ campaign
American Tourister launches ‘Made in Nashik. For the World,’ highlighting Nashik’s position as the hub of its global manufacturing operations
05th November 2025BY TEAM IMPACT
DealShare unveils ‘Mehnat Ki Kamayi, Haq Se Bachao’ to honour everyday savers
The brand’s relaunch shifts from next-day to 2-hour delivery, backed by upgraded supply chains, and a consumer-first, savings-led model
04th November 2025BY TEAM IMPACT
Britannia Bourbon launches voice-powered, multilingual BourbonIT Challenge 2.0
BourbonIT Challenge 2.0, in collaboration with WPP Media, uses Google Gemini and ElevenLabs to create a voice-first, interactive AI recipe assistant
04th November 2025BY TEAM IMPACT
Myntra announces GlamStream Fest in Mumbai; tickets now available on BookMyShow
The debut edition on November 16 will bring together fashion, beauty, music, brands and creators at MMRDA Grounds
04th November 2025BY TEAM IMPACT
Zepto and Britannia Host ‘Fake Shaadi’ Event in New Delhi to Launch Wedding Season
The gathering saw over 300 attendees, including creators, brand partners and guests, marking the start of the wedding season with an unconventional format
04th November 2025BY TEAM IMPACT
Zee Sports bags exclusive TV, digital rights for UP Kabaddi League
As part of this partnership, the next three UPKL seasons will also stream live on Zee5
04th November 2025BY TEAM IMPACT
La Roche-Posay launches in India under L’Oréal’s Dermatological Beauty Division
La Roche-Posay has worked with dermatologists to develop skincare solutions for sensitive skin
04th November 2025BY TEAM IMPACT
Mobavenue Strengthens Leadership with Appointment of Microsoft’s Ben John as Advisor
Ben will act as a strategic advisor, supporting the company in advancing AI-led innovation, developing its technology architecture, and guiding its global go-to-market initiatives
04th November 2025BY TEAM IMPACT
Aditya Swamy Appointed Managing Director at Google Play
Swamy joined Google Play in April 2017 as Industry Head, Large Customer Sales, and has since held several roles within the company
04th November 2025BY TEAM IMPACT
FCB Ulka Wins Creative Mandate for Bajaj Almond Drops Hair Oil and Bajaj No Marks
Under the mandate, FCB Ulka will handle strategic and creative communication for both brands across platforms, working with Bajaj Consumer Care to strengthen brand relevance and drive growth
04th November 2025BY TEAM IMPACT
Asian Paints honours the Women in Blue with ‘India Wala Blue’ campaign
Through ‘India Wala Blue,’ Asian Paints reinforces cricket’s role in bringing communities together, celebrating the Women’s Team’s journey to victory
04th November 2025BY TEAM IMPACT
Tata Consumer Products appoints Sharat Verma as President, Packaged Beverages
Verma, a P&G veteran with over two decades of experience across global markets, joins TCPL as the company reports strong Q2 FY26 results.
04th November 2025BY TEAM IMPACT
alterType leads Citroën India’s ;Shift Into The New' campaign
The new campaign positions Citroën as a brand built for India, highlighting smart design, comfort, and technology tailored to Indian drivers
03rd November 2025BY TEAM IMPACT
Generali Central unveils ‘Here Now’ as first campaign under rebranded structure
The campaign ‘Here Now’ focuses on new beginnings and marks the first campaign for both life and non-life businesses under the Generali Central identity
03rd November 2025BY TEAM IMPACT
Anytime Fitness India turns spotlight on members who rarely hit the gym
In collaboration with SW Network, the campaign uses humour and honesty to show relatable gym habits and how anyone can always start again
03rd November 2025BY TEAM IMPACT
Mudramax appoints Atrayee Chakraborty as SVP – Strategy
Industry veteran brings 20+ years of media strategy expertise across India and global markets
03rd November 2025BY TEAM IMPACT
Omaxe Appoints Harmanpreet Kaur as Brand Ambassador
This move by Omaxe focuses on strengthening sports-led community development and women’s participation in athletics
03rd November 2025BY TEAM IMPACT
Swiss Beauty unveils ‘We Got You, Girl!’ campaign celebrating beauty in every role & mood
The campaign celebrates the modern woman juggling moods & roles: cheeky at brunch, bold at work, sentimental with family, glamorous at parties
03rd November 2025BY TEAM IMPACT
ENO’s new campaign ‘Shaadi Ki Buffetbaazi’ toasts India’s love for wedding buffets
Comedian Sunil Grover and influencers Gaurav Gupta, Amit Tandon, Mallika Dua, Naman Arora & Manvi Gagroo team up to celebrate feasting at Weddings
03rd November 2025BY TEAM IMPACT
'I often asked Piyush why he never took credit for ‘Ab Ki Baar Modi Sarkar’': Piyush Goyal
Piyush Goyal, Union Minister of Commerce & Industries, reflects on Piyush Pandey’s enduring legacy, a visionary whose spirit & heart inspired a nation
03rd November 2025BY TEAM IMPACT
'The man who brought advertising back into focus': Filmmaker R Balki
At Ogilvy’s emotional tribute, filmmaker R. Balki recalls friendship, competition, and how Piyush Pandey brought back the soul of advertising.
03rd November 2025BY TEAM IMPACT
‘He has the ability to turn a lump in the throat into a full-bodied laughter’: Amit Syngle
Amit Syngle, MD &CEO, Asian Paints, remembers Piyush Pandey as a creative genius whose stories brought brands and hearts together
03rd November 2025BY TEAM IMPACT
What I envy most is how fast he got ideas: Prasoon Pandey remembers his brother Piyush
A heartfelt remembrance by filmmaker and ad veteran Prasoon Pandey celebrating his brother Piyush Pandey — a creative genius, mentor, and wild soul whose laughter and ideas defined Indian advertising.
03rd November 2025BY TEAM IMPACT
Kunal Dubey joins Practo as SVP - Global Head of Brand and Content
Prior to this, he worked with Wakefit as CMO
03rd November 2025BY TEAM IMPACT
Piyush lived in the best place on earth—he lived in childhood: Hephzibah Pathak
Hephzibah Pathak, Executive Chairperson, Ogilvy India, pays homage to Ogilvy's Titan - Piyush Pandey
03rd November 2025BY TEAM IMPACT
Ogilvy CCOs' Tribute to Piyush Pandey - The Captain, The Coach & The God of Simplicity
The trio of Chief Creative Officers remember Piyush Pandey as what they meant to him in their lives and their careers
03rd November 2025BY TEAM IMPACT
I don’t need any God. I am Piyush-blessed: Devika Bulchandani’s tribute to Piyush Pandey
Devika Bulchandani, COO at WPP, pays a heartfelt tribute to her mentor and guide, Piyush Pandey
03rd November 2025BY TEAM IMPACT
Big Bowl’s latest campaign brings hunger to life as a mischievous villain
In its 20-second films, Big Bowl captures relatable moments from late-night work to dull lectures, showing hunger can strike anytime, anywhere
31st October 2025BY TEAM IMPACT
Kushals Fashion & Silver Jewellery appoints Sanya Malhotra & Priyanka Mohan as brand face
Malhotra represents Kushals in North India and Mohan in the South, in a campaign celebrating women’s joyful, passionate love for jewellery
31st October 2025BY TEAM IMPACT
Durex Launches ‘The Other G-Spot’ Campaign to Promote Early Breast Cancer Detection
The campaign redefines protection by linking self-love with self-examination, urging women to check for early signs of breast cancer
31st October 2025BY TEAM IMPACT
Candyman Sourzzz reimagines Halloween with a desi spin on Indian ghost legends
The campaign brings Sour Sundari, Tangy Tantrik & Meetha Khatkula, reviving forgotten Indian spirits who rediscover their “flavour of horror”
31st October 2025BY TEAM IMPACT
Karan Johar leads Nuuk’s campaign, spotlighting design-first home appliances
The campaign showcasing Nuuk’s design-first home appliances kicks off with BRĪSK, India’s first food-safe ILAG® CeramicTech™ Air Fryer
31st October 2025BY TEAM IMPACT
FirstSight bags performance marketing mandate for Killer Jeans
It will drive Killer Jeans’ D2C growth on Meta and Google, handling paid media, creative campaigns, and data-driven funnel optimisation
31st October 2025BY TEAM IMPACT
Motilal Oswal Financial Services Strengthens Board with four new directors
Appointments include two Promoter Group members and two Independent Directors to strengthen governance and strategic oversight
31st October 2025BY TEAM IMPACT
KT Kids celebrates real motherhood in new campaign with Kareena Kapoor Khan
Conceptualised and directed by Lumos Studios, the film captures everyday parenting moments filled with playful bath times, giggles, and hugs
31st October 2025BY TEAM IMPACT
Zen Diamond onboards Jennifer Lopez as brand ambassador
The ad campaign, shot in Los Angeles by photographer Norman Jean Roy, captures Lopez’s signature charisma while showcasing the diamond jewellery
31st October 2025BY TEAM IMPACT
Polycab unveils new TVC for Green Wires with a focus on unseen safety behind walls
The campaign ‘Apno Ki Safety Se Samjhouta? No Chance’ underscores the importance of choosing quality wiring for home safety
31st October 2025BY TEAM IMPACT
TOP STORY
Best Ads of Oct 2025
From homecomings to humour and high performance, October’s standout campaigns turned moments into powerful stories. Here’s IMPACT’s top five for you
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