E - PAPER
CURRENT ISSUE
LAST ISSUE
More From Impact
boAt ropes in KR$NA as its brand ambassador
Through this partnership, boAt and KR$NA will engage youth via music, culture, and tech with exclusive content, digital experiences, and activations
12th September 2025BY TEAM IMPACT
Sania Mirza joins Boldfit as Athlete & Investor
Boldfit partners with Sania Mirza to design tennis rackets and pickleball paddles, aiming to grow racket sports in India with athlete-driven insights
12th September 2025BY TEAM IMPACT
Amazon launches ‘Amazon Now’ instant delivery service in Mumbai
Service expands beyond Bengaluru and Delhi as e-commerce major steps into quick-commerce space in Mumbai
12th September 2025BY TEAM IMPACT
Soframycin Supports Devotees at Lalbaugcha Raja with #BhaktiAapkiCareHamari
Soframycin’s #BhaktiAapkiCareHamari campaign reached 1.9M+ and delivered 25,000+ care samples, blending devotion with everyday care
12th September 2025BY TEAM IMPACT
SW Network and Flipkart Promote iPhone Season on Big Billion Days
The campaign highlights Flipkart as a trusted platform for iPhone buyers using multi-channel activations and cultural insights to engage consumers
12th September 2025BY TEAM IMPACT
Beardo and Dot Media unveil new campaign NSFW
Conceptualised by Dot Media, NSFW is built around the concept of Main Character Energy, focusing on presence, desirability, and confidence
12th September 2025BY TEAM IMPACT
Ajay Devgn fronts Instamart’s first annual Quick India Movement sale campaign
For its debut, Instamart Quick India Movement draws on Ajay Devgn’s iconic film entry, with the brand film paying homage and marking a full-circle moment
12th September 2025BY TEAM IMPACT
AkzoNobel India rolls out Dulux campaign highlighting assurance warranty program
The new TVC, conceptualised by Lowe Lintas, highlights the choice between its paint quality and assurance warranty
12th September 2025BY TEAM IMPACT
JK Tyre & Industries announces partnership with Men’s Asia Cup 2025
The partnership gives the brand a platform to connect with millions of cricket fans across India and Asia
12th September 2025BY TEAM IMPACT
Reels dominates India’s short video market with 95% daily viewers
The survey covering 3,500+ respondents across 33 cities shows 97% Indians watch short videos daily, 92% prefer Reels ahead of TV & YouTube
12th September 2025BY TEAM IMPACT
Bhagavad Gita for All Launches Diwali Campaign Featuring Shilpa and Shamita Shetty
The campaign features actress and wellness advocate Shilpa Shetty, along with her sister Shamita Shetty.
11th September 2025BY TEAM IMPACT
Berger Paints celebrates worry-free walls in new Easy Clean campaign
Conceptualised by Lowe Lintas, the film shows a child’s crayon doodles blamed on the dog, turning tense moments light-hearted
11th September 2025BY TEAM IMPACT
DP World Asia Cup 2025 draws global sponsors across diverse sectors
The brands include Wonder Cement, Spinny, Hero MotoCorp, Beyond Developments, Haier, Vimal Elaichi, Ozone Locks, Hero FinCorp, Havells & Groww
11th September 2025BY TEAM IMPACT
ITC Candyman introduces AI powered, personalised storybooks ‘Once Upon a Time by Candyman’
Through this initiative, parents can create personalised storybooks with their child’s name, photo, and role, fostering bonds
11th September 2025BY TEAM IMPACT
Google Launches AI Plus Subscription with Access to Gemini 2.5 Pro
The new plan includes access to Gemini 2.5 Pro, additional AI tools, and increased cloud storage, with pricing aimed at a broader user base
11th September 2025BY TEAM IMPACT
Kenstar launches new range of water heaters with ‘Bath Ban Jaye’ campaign
The campaign spotlights the common half bath’ issue with ordinary heaters, showing how Kenstar ensures every bath is complete and comfortable
11th September 2025BY TEAM IMPACT
Taneira launches ‘Gift of Pure Love’ campaign to celebrate festive bonds
The campaign’s two films capture everyday bonds - a husband’s surprise and a sister’s gesture by the act of gifting a saree
11th September 2025BY TEAM IMPACT
JioStar launches 'Jersey Wahi Toh Jazba Wahi' ahead of ICC Women’s Cricket World Cup 2025
The film highlights fan engagement and the cultural significance of the India jersey as the ICC Women’s Cricket World Cup 2025 approaches
11th September 2025BY TEAM IMPACT
Saatchi & Saatchi India Reimagines Flite’s ‘Sar Utha, Kadam Badha’ with Sanya Malhotra
Positioned as more than footwear, Flite inspires resilience and ambition while blending comfort, durability, and contemporary style
11th September 2025BY TEAM IMPACT
Grey India Appoints Nikhil Guha as ECD and Mahima Kukreja as Group Creative Director
Guha returns to Grey from Leo Burnett, while Kukreja has 14 years of experience at agencies such as DDB, .Monks, and Ogilvy
11th September 2025BY TEAM IMPACT
Binance Launches ‘Humans of Binance’ to Spotlight Real Stories of Digital Empowerment
A global campaign highlighting how everyday users, including voices from India, are transforming their lives through blockchain
11th September 2025BY TEAM IMPACT
Shantanu Sirohi Appointed Chairperson of Digital Advertising Council
The Digital Advertising Council has appointed Shantanu Sirohi, CEO of Interactive Avenues, as its new Chairperson
11th September 2025BY TEAM IMPACT
WPP Grants Conditional Share Award to CEO Cindy Rose
WPP has granted a conditional share award to Chief Executive Officer Cindy Rose under its 2022 Executive Performance Share Plan
11th September 2025BY TEAM IMPACT
Birla Tyres Launches ‘Rolling with Champions’ as Official Tyre Partner for Asia Cup 2025
Birla Tyres has announced its association as the Official Tyre Partner of the DP World Asia Cup 2025. To mark the partnership, the company has launched a new campaign titled ‘Rolling with Champions’
11th September 2025BY TEAM IMPACT
Urban Jungle Experiments with Comedy to Redefine Travel Brand Storytelling
The travel gear brand explores unscripted comedy formats with Samay Raina and The Mid-Size Improv Show to connect with young audiences
11th September 2025BY TEAM IMPACT
Killer Launches ‘I Wear India’ Campaign as Official Partner of Asia Cup 2025
Denim brand ‘Killer’, part of Kewal Kiran Clothing Ltd, has launched its new campaign ‘I Wear India, I Wear Killer’ to mark its association with the Asia Cup 2025 as an official partner
11th September 2025BY TEAM IMPACT
ACKO Launches Campaign Featuring MS Dhoni and R. Madhavan
Directed by Vasan Bala and conceptualised by Leo Burnett, the films use humor and action to depict everyday driving challenges while positioning ACKO as a partner for car owners
10th September 2025BY TEAM IMPACT
Sriram Iyer Appointed Brand Marketing Director at PepsiCo
In his new role, Iyer will lead Quaker and Whitespace Innovations across PepsiCo’s foods portfolio
10th September 2025BY TEAM IMPACT
Schbang Appoints Deepshikha Bhardwaj as National Lead – Media Strategy
Bhardwaj has over 15 years of experience in the marketing and advertising sector. Her previous roles include positions at Publicis Groupe, Maxus, Carat, and Dentsu Media
10th September 2025BY TEAM IMPACT
Kareena Kapoor Stars in Pour Home’s TVC, Showcasing 30-Day Everyday Freshness
The film captures Kareena Kapoor in a post-vacation moment, using Pour Home’s air freshener to highlight the idea of everyday freshness as accessible luxury
10th September 2025BY TEAM IMPACT
Hrithik Roshan stars in Mountain Dew’s new TVC for its new PET pack
The film featuring the actor captures fear, courage, and triumph while celebrating Mountain Dew’s new offering
10th September 2025BY TEAM IMPACT
Balaji Thiagarajan Appointed as Chief Product and Technology Officer at Flipkart
Balaji Thiagarajan has over 25 years of experience across various companies, including Google, Microsoft, Yahoo, and Uber
10th September 2025BY TEAM IMPACT
Asian Paint’s new campaign highlights self-expression in home décor with Deepika Padukone
Conceptualised by McCann Worldgroup India, the film reimagines walls as dynamic canvases, transforming them from static backdrops to expressive forms
10th September 2025BY TEAM IMPACT
Adidas and Future Audi F1 Team Announce Multi-Year Global Partnership
The collaboration will deliver innovative performance gear and fanwear ahead of Audi’s 2026 Formula 1 debut, uniting the Three Stripes and Four Rings on motorsport’s biggest stage
10th September 2025BY TEAM IMPACT
Prime Video Announces Global Premiere of ‘Two Much with Kajol and Twinkle’ on 25 Sept
Presented by OPPO and co-presented by Kohler and Kalyan Jewellers, Two Much with Kajol and Twinkle features Kajol and Twinkle Khanna as co-hosts for the first time
10th September 2025BY TEAM IMPACT
Complan’s Classic Jingle Integrated into Zepto App to Signal Purchases
Complan’s signature audio cue plays when added to Zepto carts, aiming to strengthen recall and recognition in app-based, convenience-driven shopping
10th September 2025BY TEAM IMPACT
ICC launches ‘Will To Win’ film ahead of Women’s Cricket World Cup 2025
The ‘Will To Win’ campaign features stars from each World Cup team, including Mandhana, Perry, Sciver-Brunt, Athapaththu, Kapp, Joty, Kerr, Muneeba, and Kaur
10th September 2025BY TEAM IMPACT
Abhinav Agarwal Joins Snitch as Lead – Business Development for North & East Region
Prior to this, Agarwal was with Chaayos for over 11 years, where he last held the position of Assistant Director of Business Development
10th September 2025BY TEAM IMPACT
Beyond the Fare War: A New Marketing Blueprint for Indian Aviation
Sidheshwar Sharma, GM – Brand Marketing, CVBU, Tata Motors, pens a piece on why Indian aviation needs to pivot from fare wars to marketing-led strategies for growth
10th September 2025BY TEAM IMPACT
Ajio’s new festive campaign celebrates individuality and cultural diversity
Conceptualised by Wondrlab, the film showcases Durga Pujo, Dussehra, Navratri, and Diwali, uniting traditions and communities
10th September 2025BY TEAM IMPACT
Benetton India’s MD and CEO Ramprasad Sridharan to move on
He will oversee the business during the transition to ensure stability and continuity as the company finalises its succession plan
10th September 2025BY TEAM IMPACT
Coolberg & Prime Video unveil Jugaaro drink for new Amazon Original ‘Do You Wanna Partner’
Coolberg Jugaaro Lemon Ginger will be sold in 3500+ GT stores, 50 MT outlets, 800+ HoReCa spots, and on Blinkit, Zepto, and Swiggy
09th September 2025BY TEAM IMPACT
Elevn unveils new campaign with co-founder Karan Johar championing women-first dating
The campaign by ZeroFifty Mediaworks flips dating norms, spotlighting women’s empowerment in shaping their romantic choices and experiences
09th September 2025BY TEAM IMPACT
Balaji Telefilms Announces Launch of Family-Oriented App Kutingg
The app set to launch on Sept 11, is intended to be part of the company’s broader digital strategy, reflecting changing patterns in content consumption
09th September 2025BY TEAM IMPACT
Wondrlab takes Opportune to Europe, expanding its influencer tech platform
The agency appoints Łukasz Borek, with 17+ years in media and tech, as CEO of Opportune Europe and Chief Influencer & AdTech Officer in Poland
09th September 2025BY TEAM IMPACT
Antara Senior Care Appoints Mukesh Ghuraiya as Chief Marketing Officer
In his new role, Ghuraiya will oversee marketing functions across all business lines within Antara Senior Care and Max India Limited
09th September 2025BY TEAM IMPACT
The Body Shop’s latest campaign brings togetherness and conscious gifting this Diwali
The Body Shop celebrates Diwali with its special Marigold Bodycare range and vibrant Changemaking Gifts under Spark A Change 3.0
09th September 2025BY TEAM IMPACT
Himalayan Water marks Himalayan Day with handcrafted artist collections
Himalayan has teamed with Himalayan clay artists for limited-edition packs and a film that highlights their stories and celebrates mountain artistry
09th September 2025BY TEAM IMPACT
India Ranks as Happiest Country in New Hakuhodo Study
According to the findings, 89% of Indian respondents reported feeling happy and optimistic about their lives
09th September 2025BY TEAM IMPACT
Cathay names Abhijit Abhyankar Regional Head of Customer Travel & Lifestyle, SAMEA
Abhijit Abhyankar to lead customer experience, sales, and lifestyle growth for Cathay across South Asia, Middle East, and Africa from Mumbai base
09th September 2025BY TEAM IMPACT
KIT Global Becomes Official Telegram Ads Partner in India
KIT Global partners with Telegram Ads to give Indian brands direct access to platform tools, insights, and localized campaign support
09th September 2025BY TEAM IMPACT
AD from the House of Arvind announces Raghav Juyal as its Brand Ambassador
Actor Raghav Juyal’s association with AD will be highlighted through a campaign across digital platforms, retail outlets, and online marketplaces
09th September 2025BY TEAM IMPACT
Thermocool Home Appliances Onboards Saif Ali Khan as Brand Ambassador for Cooling Range
Saif Ali Khan will represent Thermocool’s portfolio of cooling products. The partnership is expected to be reflected in upcoming consumer promotions, digital campaigns, and select brand activations
09th September 2025BY TEAM IMPACT
Confluent Appoints Stephen Deasy as Chief Technology Officer
In this role, Deasy will oversee the development and scaling of Confluent’s data streaming platform. Prior to this, he was CTO at Benchling, where he led the company’s global product teams
09th September 2025BY TEAM IMPACT
Illness to Wellness Foundation & PEFI Launch ‘Swasth Haath, Swasth Bachpan’
The handwashing awareness campaign, supported by Savlon, will cover 100+ schools across NCR, engaging 40,000 students through expert talks, interactive sessions, and hygiene kit distribution
08th September 2025BY TEAM IMPACT
MS Dhoni and Kusha Kapila team up again to showcase Orient Electric’s lighting solutions
Orient Electric’s festive campaign spans digital, outdoor, and OTT as Rise & Fall’s Lighting Partner, boosting recall through strong content association
08th September 2025BY TEAM IMPACT
Dish TV enters Smart TV market with launch of VZY range integrating DTH and OTT
The new VZY series, spanning 32” HD to 55” 4K UHD QLED models, combines Dish TV’s DTH expertise with streaming features on Google TV
08th September 2025BY TEAM IMPACT
Spykar debuts ‘It’s in Our Jeans/Genes’ podcast with Suta sisters in first episode
The series will feature conversations with changemakers on identity and ambition, opening with Suta’s story of heritage, artisans, and modern innovation
08th September 2025BY TEAM IMPACT
Kustard Technologies Appoints Madhu Kiran Ganti as CEO
With 14+ years of experience across IT, AI-driven marketing, and entrepreneurship, Madhu Kiran Ganti will lead Performance Marketing and end-to-end marketing for EBG Group
08th September 2025BY TEAM IMPACT
Hero MotoCorp appoints Harshavardhan Chitale as CEO, effective January 2026
Chitale will replace Acting CEO Vikram Kasbekar, who will step down but continue as Executive Director and CTO on Hero MotoCorp’s Board
08th September 2025BY TEAM IMPACT
Z bags social media, influencer mandate of Madhya Pradesh Tourism Board
A year-long mandate will amplify Madhya Pradesh’s cultural and tourism potential through innovative influencer-led campaigns
08th September 2025BY TEAM IMPACT
CaratLane’s Pujo campaign by BBH India reimagines Durga Puja as proposal season
The music drives love story between Ayoshi Talukdar and Subhrojit Saha, unfolding from Shoshthi to Doshomi with Pujo’s iconic rituals and colours
08th September 2025BY TEAM IMPACT
Haier India partners with Asia Cup 2025 as Associate Gold Sponsor
The brand will gain strong on-ground presence and visibility at Asia Cup 2025, with branding collaterals placed at key touchpoints across stadiums
08th September 2025BY TEAM IMPACT
Binge-Branding
As viewers embrace serialised stories, can brands use episodic content to build lasting engagement beyond traditional campaigns? IMPACT explores
08th September 2025BY Antora Chakraborty
Himesh Reshammiya revives Ravi Kumar avatar in KFC’s new campaign film
The scene turns into a performance with Reshammiya’s new track, mixing high notes and quirky lyrics to spotlight KFC’s 9 piece bucket for Rs 299
08th September 2025BY TEAM IMPACT
More Than a Legend: Remembering the unflinching principles of Diwan Arun Nanda (DAN)
Divya Radhakrishnan shares her first impressions of Arun Nanda, his legendary status and principles that left the deepest mark
06th September 2025BY Divya Radhakrishnan
Arun Nanda was a fierce competitor
Dhunji S Wadia remembers Arun Nanda’s passion for horses, and how was resourceful and always ready to help
06th September 2025BY Dhunji S Wadia
Navneet marks Teachers’ Day with ‘Salute the Tr.’ campaign across schools
The campaign features students saluting their teachers in unison, turning gratitude into a collective gesture of respect on Teachers’ Day.
05th September 2025BY TEAM IMPACT
Yakult India launches New TVC with Tapsee Pannu
Yakult Danone India’s new TVC with Taapsee Pannu highlights gut health as the key to better nutrient absorption and overall wellbeing
05th September 2025BY TEAM IMPACT
Deconstruct Skincare’s Onam campaign spotlights sunscreen for Kerala’s climate
The ad film is also supported by static creatives, GIFs, influencer tie-ups, and meme marketing across Meta, digital platforms, and Kerala’s creators
05th September 2025BY TEAM IMPACT
WPP Announces Global Leadership Appointments
Devika Bulchandani is appointed COO of WPP, Laurent Ezekiel as Global CEO of Ogilvy Group, and Floriane Tripolino as CEO of WPP Open X
05th September 2025BY TEAM IMPACT
Michael Tabtabai Joins OpenAI as First Global Vice-President of Creative
The new role is part of the company’s efforts to expand its global marketing operations amid increasing competition in the generative AI sector
05th September 2025BY TEAM IMPACT
Lohono Stays unveils campaign turning villas into stories of home and belonging
The campaign lets homeowners share details and inspirations, showing how Lohono villas create belonging and lasting memories
05th September 2025BY TEAM IMPACT
YES BANK unveils festive campaign celebrating family, tradition, and savings
The campaign drives awareness of YES NRI offerings with digital visibility, product-led communication, festive connect, storytelling, and customer touchpoints
05th September 2025BY TEAM IMPACT
Tyaani Jewellery Launches Men’s Campaign Featuring Jim Sarbh
Tyaani Jewellery by Karan Johar has launched a new campaign, Forces of Tyaani, featuring actor Jim Sarbh as the face of its latest push into the men’s jewellery segment
05th September 2025BY TEAM IMPACT
Heather Freeland Joins LinkedIn as First Chief Brand Officer
With more than two decades of experience, she has worked with organisations like Adobe, Lyft, Meta, Spotify, Gilt Groupe, and more
05th September 2025BY TEAM IMPACT
Gulshan Verma on 'Rise and Fall' and the Future of Digital Ads
In conversation with IMPACT, Gulshan Verma, Director, Amazon Ads, talks about the premiere of Rise and Fall on MX Player and how Amazon continues to stay ahead in the advertising landscape
05th September 2025BY Pritha Pahari
Levi’s® onboards Alia Bhatt as global brand ambassador
Levi’s® and Alia share a vision to mirror how a new generation dresses while evolving the brand beyond classic fits
05th September 2025BY TEAM IMPACT
Google India Releases Onam Film Highlighting How Technology Helps Maintain Traditions
Google India has released a new festive film for Onam, conceptualised by the agency Talented, directed by Devika Mahajan, and produced by Happy Crew Films
05th September 2025BY TEAM IMPACT
Haier Signs Global Partnerships with Liverpool FC and Paris Saint-Germain
The agreements were unveiled at IFA Berlin, where executives from both clubs joined Haier to reveal its updated brand strategy
05th September 2025BY TEAM IMPACT
Foxtale Launches ‘You Glow Different’ Campaign Celebrating Real and Authentic Beauty
The film focuses on everyday moments and aims to represent women as they are – without filters or exaggerated portrayals
04th September 2025BY TEAM IMPACT
KT Professional Launches New TVC with Jacqueline Fernandez: My Hair, My KT
KT Professional’s new TVC with Jacqueline Fernandez, ‘My Hair, My KT’, brings salon-quality haircare home, reaching audiences everywhere with #KTEverywhere
04th September 2025BY TEAM IMPACT
SW Network with Flipkart Launches 360° Campaign for Motorola Razr 60 Swarovski Edition
SW Network’s 360° campaign for Motorola Razr 60 Swarovski Edition blends fashion and tech, creating buzz, runway glamour, and exclusive Flipkart launch excitement
04th September 2025BY TEAM IMPACT
Hyundai Motor India & IIT Madras launch ‘Hyundai Hope for Cancer’
Hyundai Centre for Cancer Genomics at IIT Madras pioneers genomic research and personalized paediatric cancer care, backed by social impact initiatives
04th September 2025BY TEAM IMPACT
Flite onboards Sanya Malhotra as brand ambassador
Along with this association, Flite launches a festive and wedding range, giving consumers options to celebrate every occasion
04th September 2025BY TEAM IMPACT
Sunsilk celebrates brand refresh in a campaign with Mohan sisters
The Nachdi Kudi campaign celebrates music, dance, sisterhood, and expression, with Neeti singing, Shakti choreographing, and Mukti performing
04th September 2025BY TEAM IMPACT
Asian Paints rolls out ‘Decades of Trust, Warranty That Lasts’ campaign
Asian Paints’ new campaign highlights warranty coverage from 4 to 25 years, including its recently launched Smartcare Infinia.
04th September 2025BY TEAM IMPACT
YAAP and Gozoop Group Announce Merger Valued at Over ₹100 Crore
The transaction will involve a combination of equity and cash and remains subject to standard closing conditions, due diligence, and regulatory approvals
04th September 2025BY TEAM IMPACT
Sunfeast Marie Light Launches ‘Missing Wife’ OOH Campaign
Sunfeast Marie Light’s new OOH campaign in Bengaluru highlights how many Indian home nameplates exclude wives' names, aiming to spark dialogue on equality and shared identity in households
04th September 2025BY TEAM IMPACT
iCubesWire Films introduces Stop Shots studio for 10–15 second ad films
The new wing will create visually striking films that balance emotional resonance with cultural relevance
04th September 2025BY TEAM IMPACT
Madison Media completes acquisition of HiveMinds
Deepti Bhadauria, ex-CSO, becomes CEO at Hiveminds; Founder Jyothirmayee shifts to advisory, with Bhadauria reporting to Madison Media’s Ajit Varghese
04th September 2025BY TEAM IMPACT
Škoda Auto India Releases New Film ‘Recess’ Under Ongoing ‘Fans Not Owners’ Campaign
The film is developed in collaboration with ‘Team Drive’, a unit of Publicis Groupe India formed specifically for Škoda Auto India and creatively led by BBH India
04th September 2025BY TEAM IMPACT
JK Maxx Paints unveils ‘Ghar Aane Ke Bahaane’ with Jimmy Shergill, Minissha Lamba
From influencers filming reels to nosy aunties dropping by, everyone in the neighborhood finds a bahaana to visit Sharma ji’s newly painted home
04th September 2025BY TEAM IMPACT
Skyscanner Appoints Suryakumar Yadav as Brand Ambassador for India
Skyscanner partners with Suryakumar Yadav as ambassador, tapping into sport-led travel as 47% of Indians travel to watch cricket live
03rd September 2025BY TEAM IMPACT
Bold Care’s new ad film stars Anurag Kashyap and comic Samay Raina in roast battle
The ad film flips awkwardness into engagement, proving Bold Care’s mantra that real impact comes from being raw, unpolished, and unforgettable
03rd September 2025BY TEAM IMPACT
Social Panga and AMD launch Onam DVC blending AI with cultural storytelling
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
03rd September 2025BY TEAM IMPACT
Spotify elevates Neha Ahuja as Director - Growth - JAPAC
Ahuja joined Spotify in 2019 as India Marketing Head, after leading marketing at P&G and senior roles in marketing and partnerships at Vodafone
03rd September 2025BY TEAM IMPACT
Mohammed Siraj Signs with Skechers for Cricket Footwear Deal
The fast bowler, who represents Gujarat Titans in the IPL and the India national team, will now wear Skechers Cricket footwear during competition and feature in the brand’s marketing campaigns.
03rd September 2025BY TEAM IMPACT
Pantaloons celebrates self-expression in new Pujo campaign ‘Hok Tomar Agomon’
The campaign is a festive tribute to Maa’s arrival and every individual’s celebration of style
03rd September 2025BY TEAM IMPACT
Instagram launches microdrama series to encourage Gen Z creativity
The series, Party of Two, is part of Instagram’s ‘Anyway’ campaign, which was first introduced in the US earlier this year. The campaign highlights Instagram as a platform for creative expression
03rd September 2025BY TEAM IMPACT
TOP STORY
Jewels in the Sky
Shantiswarup Panda (Indriya, Aditya Birla Group) and Ajay Mehta (WPP Media India) talk on how ‘Aasmaniyat’ transformed theatre ceilings into a starry canvas
NEWS LETTER
Subscribe for our news letter
E - PAPER
-
CURRENT -
LAST WEEK
Subscribe To Impact Online
IMPACT SPECIAL ISSUES
Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022
VIDEO GALLERY VIEW MORE
