Campaign featuring Barkha Singh, Sakshi Sindwani and Rida Tharana calls out restrictive, uncomfortable fashion norms, as stated by the brand
05th November 2025The 'Travellers on Our Mind' campaign unveils Scapia Store, Experiences and Add-On Credit Card, focusing on everyday travel behaviours
05th November 2025The appointment of Joint MD & CEOs marks Systematix’s focus on strengthening its private wealth business and expanding into domestic and overseas markets
05th November 2025From Khajuraho to Bandhavgarh, Madhya Pradesh Tourism’s latest film with Anoushka Shankar explores the state’s history, landscapes, and traditions
05th November 2025Sintex earns Guinness World Record after 31,000 people pledge to use and store water responsibly
05th November 2025Conceptualised by Young and Hungry, the campaign captures the thrill of trip planning and the heartbreak of visa rejection with a relatable emotion
05th November 2025The campaign, created by DDB Mudra, positions the brand’s fashion philosophy around individuality and self-expression
05th November 2025The campaign conceptualised by Lowe Lintas highlights the collection’s 10-foot uninterrupted laminate sheets while emphasising seamless design in modern interiors
05th November 2025The move follows Unilever’s decision to separate its ice-cream portfolio into a standalone entity, which includes brands such as Magnum, Ben & Jerry’s and Cornetto
05th November 2025American Tourister launches ‘Made in Nashik. For the World,’ highlighting Nashik’s position as the hub of its global manufacturing operations
05th November 2025The brand’s relaunch shifts from next-day to 2-hour delivery, backed by upgraded supply chains, and a consumer-first, savings-led model
04th November 2025BourbonIT Challenge 2.0, in collaboration with WPP Media, uses Google Gemini and ElevenLabs to create a voice-first, interactive AI recipe assistant
04th November 2025The debut edition on November 16 will bring together fashion, beauty, music, brands and creators at MMRDA Grounds
04th November 2025The gathering saw over 300 attendees, including creators, brand partners and guests, marking the start of the wedding season with an unconventional format
04th November 2025As part of this partnership, the next three UPKL seasons will also stream live on Zee5
04th November 2025La Roche-Posay has worked with dermatologists to develop skincare solutions for sensitive skin
04th November 2025Ben will act as a strategic advisor, supporting the company in advancing AI-led innovation, developing its technology architecture, and guiding its global go-to-market initiatives
04th November 2025Swamy joined Google Play in April 2017 as Industry Head, Large Customer Sales, and has since held several roles within the company
04th November 2025Under the mandate, FCB Ulka will handle strategic and creative communication for both brands across platforms, working with Bajaj Consumer Care to strengthen brand relevance and drive growth
04th November 2025Through ‘India Wala Blue,’ Asian Paints reinforces cricket’s role in bringing communities together, celebrating the Women’s Team’s journey to victory
04th November 2025Verma, a P&G veteran with over two decades of experience across global markets, joins TCPL as the company reports strong Q2 FY26 results.
04th November 2025The new campaign positions Citroën as a brand built for India, highlighting smart design, comfort, and technology tailored to Indian drivers
03rd November 2025The campaign ‘Here Now’ focuses on new beginnings and marks the first campaign for both life and non-life businesses under the Generali Central identity
03rd November 2025In collaboration with SW Network, the campaign uses humour and honesty to show relatable gym habits and how anyone can always start again
03rd November 2025Industry veteran brings 20+ years of media strategy expertise across India and global markets
03rd November 2025This move by Omaxe focuses on strengthening sports-led community development and women’s participation in athletics
03rd November 2025The campaign celebrates the modern woman juggling moods & roles: cheeky at brunch, bold at work, sentimental with family, glamorous at parties
03rd November 2025Comedian Sunil Grover and influencers Gaurav Gupta, Amit Tandon, Mallika Dua, Naman Arora & Manvi Gagroo team up to celebrate feasting at Weddings
03rd November 2025Piyush Goyal, Union Minister of Commerce & Industries, reflects on Piyush Pandey’s enduring legacy, a visionary whose spirit & heart inspired a nation
03rd November 2025At Ogilvy’s emotional tribute, filmmaker R. Balki recalls friendship, competition, and how Piyush Pandey brought back the soul of advertising.
03rd November 2025Amit Syngle, MD &CEO, Asian Paints, remembers Piyush Pandey as a creative genius whose stories brought brands and hearts together
03rd November 2025A heartfelt remembrance by filmmaker and ad veteran Prasoon Pandey celebrating his brother Piyush Pandey — a creative genius, mentor, and wild soul whose laughter and ideas defined Indian advertising.
03rd November 2025Prior to this, he worked with Wakefit as CMO
03rd November 2025Hephzibah Pathak, Executive Chairperson, Ogilvy India, pays homage to Ogilvy's Titan - Piyush Pandey
03rd November 2025The trio of Chief Creative Officers remember Piyush Pandey as what they meant to him in their lives and their careers
03rd November 2025Devika Bulchandani, COO at WPP, pays a heartfelt tribute to her mentor and guide, Piyush Pandey
03rd November 2025In its 20-second films, Big Bowl captures relatable moments from late-night work to dull lectures, showing hunger can strike anytime, anywhere
31st October 2025Malhotra represents Kushals in North India and Mohan in the South, in a campaign celebrating women’s joyful, passionate love for jewellery
31st October 2025The campaign redefines protection by linking self-love with self-examination, urging women to check for early signs of breast cancer
31st October 2025The campaign brings Sour Sundari, Tangy Tantrik & Meetha Khatkula, reviving forgotten Indian spirits who rediscover their “flavour of horror”
31st October 2025The campaign showcasing Nuuk’s design-first home appliances kicks off with BRĪSK, India’s first food-safe ILAG® CeramicTech™ Air Fryer
31st October 2025It will drive Killer Jeans’ D2C growth on Meta and Google, handling paid media, creative campaigns, and data-driven funnel optimisation
31st October 2025Appointments include two Promoter Group members and two Independent Directors to strengthen governance and strategic oversight
31st October 2025Conceptualised and directed by Lumos Studios, the film captures everyday parenting moments filled with playful bath times, giggles, and hugs
31st October 2025The ad campaign, shot in Los Angeles by photographer Norman Jean Roy, captures Lopez’s signature charisma while showcasing the diamond jewellery
31st October 2025The campaign ‘Apno Ki Safety Se Samjhouta? No Chance’ underscores the importance of choosing quality wiring for home safety
31st October 2025Baruah’s appointment marks LinkedIn’s continued focus on expanding its creative and video solutions ecosystem
31st October 2025An exchange between a couple turns humorous when a wife’s suspicion reveals her husband’s secret smiles come from daily earnings via LenDenClub
30th October 2025Developed by Jabali.ai, the platform enables everyone to create games easily, no deep technical skills needed
30th October 2025With only 100 units selling out in 20 minutes, Škoda’s ‘Heartbreak’ campaign by BBH India captures the Octavia RS fandom through film, microsite, and creative fan experiences
30th October 2025Conceptualised by Ogilvy as a tribute to Indian wedding guest lists, the campaign brings Bollywood’s spirit to life through its characters
30th October 2025With 24 years of experience across brands like Dream11, ZEE5, and JioBlackRock, Wilson Mascarenhas joins Creativefuel to strengthen client relationships and creative growth
30th October 2025In his new role, Kousgi will lead the company’s business operations across home loans, non-home loans, MSME loans, and construction finance
30th October 2025The partnership allows Wrap2Earn to manage exterior and in-vehicle branding on 1,000+ Uber Shuttle buses across 50+ routes in two major Indian metros
30th October 2025With experience at Microsoft, Salesforce, Coinbase, and Chorus One, Chakravarthi Muppalla joins Liminal Custody to strengthen its digital asset product vision
30th October 2025Premiering October 31, 2025, at 6 PM IST, ‘Hamara Vinayak’, Swastik Stories’ first digital original, will stream weekly on YouTube and FAST channel
30th October 2025As speculation grows over DDB’s future after the $13.5 billion Omnicom–IPG merger, the company clarifies that regulatory processes are independent of its creative network restructuring plans
30th October 2025With stints at Raymond, Kellogg’s, and GPCL, Altamash Khan brings extensive digital marketing experience as he steps into this new role.
29th October 2025Gulveen will lead Fulcrum Digital’s global insurance practice, driving strategy and digital innovation
29th October 2025Reports suggest the Omnicom–IPG merger may lead to DDB’s dissolution, with creative operations consolidated under BBDO, McCann and TBWA. Deal expected to close by Dec 2025
29th October 2025The campaign brings scent alive with as Chaturvedi on a charged court mirrors the rush of victory
29th October 2025The campaign, led by Tonic Worldwide, protests the ‘videsification’ of Indian horror as desi bhoots demand their rightful place back
29th October 2025Niyant will succeed Gandharv Tongia who resigned in August this year
29th October 2025The brand states that the new identity represents transformation, reflecting energy, optimism, and ambition for 2025 and the future
29th October 2025Dhawan has led and scaled major Indian creative agencies like Schbang Delhi, Sociowash and Art-E building teams, brands and ideas
29th October 2025The report outlines how premiumisation is shaping online consumption in India, with consumers placing greater emphasis on experience and value rather than price alone
28th October 2025Conceptualised by ZeroFifty Mediaworks, the ad shows Skipper Pipes recognising the vital role plumbers play to keep homes safe
28th October 2025Continuing the brand’s ongoing message, 'Genius wohi, jo auron ke khushi mein paaye apni khushi,' the film focuses on how simple acts of care can make a difference in everyday life
28th October 2025The pilot, launched on select routes in Mumbai, aims to enhance the daily travel experience by integrating a food and beverage option within Cityflo’s bus service
28th October 2025Conceptualised by FCB Ulka, the films showcase Choco Meltz through relatable moments with siblings, friends, and parent-child
28th October 2025As part of the campaign, Dulcoflex® has collaborated with stand-up comedians Aanchal Aggarwal, Srishti Dixit and Soumya Venugopal; with Gurleen Pannu, Jamie Lever and Shreya Roy set to join later
28th October 2025He joined PUMA in 2006, led India after global retail roles, and used his D2C expertise to drive the brand’s growth in India
28th October 2025The TVC adds a modern twist to the traditional bride-seeing, as Sanya Malhotra turns a family quiz into a lively influencer-style shoot
28th October 2025In this role, he will lead the company’s growth strategy in the region, focusing on partnerships with organisations, enterprise mobility solutions, and more
28th October 2025The new division will use AI to boost creators’ imagination, accelerate creativity, and tell boundary-breaking stories
28th October 2025Developed and produced entirely in-house, the campaign depicts Refurbia as a digital space where refurbished devices are restored and reused
28th October 2025Biswas, who Co-Founded and previously served as Chief Executive Officer (CEO) of Dunzo, joined Flipkart Minutes in January this year
28th October 2025The campaign urges people to slow down, relax, and make quality rest a priority in their daily routine
27th October 2025The agency will drive Eveready’s digital presence with campaigns, innovative content, and influencer-led storytelling
27th October 2025Conceptualised by Ogilvy, the new campaign performed a self-roast on their boring and mundane packaging to launch a brand new look
27th October 2025The new range is designed for oily, acne-prone, sensitive skin, and the association will be promoted through a brand campaign and digital video content
27th October 2025PEDIGREE®’s AI-powered ‘Pawsome Playlist’ helps pets stay anxiety-free this Diwali, blending science, sound, and empathy in a first-of-its-kind initiative
27th October 2025The campaign shows how Crompton Pumps support generations with uninterrupted water for Chhath rituals, delicacies and prayers at sunrise and sunset
27th October 2025With ‘Epiq Collection,’ ITC Hotels deepens its asset-right strategy, bringing luxury, culture, and local flavour under one premium umbrella
27th October 2025The update will allow restaurants, retailers and other local businesses to pay for increased visibility in Maps search results, similar to how developers can promote their apps in the App Store
27th October 2025Swati Bhattacharya, Head of Lightbox Creative Lab at Godrej Consumer Products Ltd (GCPL), will be stepping down from her role, effective January 1, 2026
27th October 2025The trio of Chief Creative Officers remember Piyush Pandey as their lifelong Creative Director and guiding force.
25th October 2025Ogilvy India’s CEO pays tribute to Piyush Pandey the heart, soul, and spirit of Indian advertising.
25th October 2025Ogilvy’s Chief Creative Officer pays a heartfelt tribute to Piyush Pandey, remembering his wisdom, warmth, and lasting influence.
25th October 2025The campaign shows weddings as real journeys of joy, love, care, and intimacy and not staged performances
24th October 2025Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India at Ogilvy, has passed away at the age of 70
24th October 2025The campaign shows a couple navigating chores and rituals on Chhath Puja eve, realising that all worries fade away when the ‘Chhath ka suraj’ rises
24th October 2025The campaign conceptualised by Restless@MagicCircle the films bring together cricketer Rishabh Pant and former cricketer and commentator Navjot Singh Sidhu, in a light-hearted face-off
23rd October 2025The ad is an over-the-top parody of police chases, with the “criminal” being a lotion so tempting everyone can’t stop chasing it
23rd October 2025Lakshya dominates a table tennis match against multiple rivals. Calm and unstoppable, he wins with ease, proving Energy ka bas ek king, Sting®
23rd October 2025With Maithili Thakur’s soulful “Chhath Ki Mahima” and a folk-art storybook, Sunrise Spices brings alive Bihar and Jharkhand’s Chhath legends for new generations
23rd October 2025With #DiwaliAapkiTayyariHumari, MOFSL showcases the preparation and coordination behind its festive Muhurat Trading for over 2 million investors
23rd October 2025With CloudTV’s 12M+ viewers across 250 TV brands, Frodoh aims to expand CTV ad access and data-driven reach for brands across India
23rd October 2025The lawsuit claims WPP leaders made overly positive, misleading statements on growth and media performance, causing its share prices to be artificially inflated
23rd October 2025Rizuto has most recently served as North American Chief Creative Officer at Ogilvy and has previously worked in the agency’s offices in Brazil and Dubai
23rd October 2025
Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads
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