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Bosch Home Comfort India elevates Rishi Mehta as Finance Director and CFO
His career includes leadership roles at Adient, Delphi Automotive and Flextronics, where he worked across strategic planning, financial management and business transformation
25th March 2026BY TEAM IMPACT
Amazon Ads marks 10 years in India with AI tools and unified ad platform launch
Marked with its ‘Connected Worlds’ event in India, Amazon Ads unveiled Creative Agent, Ads Agent, a unified campaign manager and creator program to simplify full-funnel advertising
25th March 2026BY TEAM IMPACT
Aditya Birla Fashion and Retail Limited names Suraj Bahirwani Pantaloons CEO (Designate)
Bahirwani will assume the role of CEO (Designate) from 1 April 2026 and take over as Chief Executive Officer from 1 October 2026
24th March 2026BY TEAM IMPACT
Persistent Systems names Pratyush P as AVP – Marketing
In his new role, he will focus on strengthening the company’s marketing strategy, brand positioning and stakeholder engagement
24th March 2026BY TEAM IMPACT
Cleartrip launches ‘Chidhiya Udd’ campaign to drive summer travel bookings
Flipkart-owned travel platform rolls out campaign for its #NationOnVacation sale
24th March 2026BY TEAM IMPACT
Škoda taps 'DDLJ' nostalgia to market Kushaq in 'Easy to Love' campaign
Created by BBH India, the campaign draws on the visual language of the 1995 cult classic, using mustard-field dream sequences to frame the car as an object of desire
24th March 2026BY TEAM IMPACT
Isuzu Motors India to hold ‘I-Care Pre-Summer Camp’ in March
Service initiative to cover authorised dealer outlets nationwide, offering checks and limited-period benefits for D-MAX pick-ups and SUVs
24th March 2026BY TEAM IMPACT
Navin’s launches ‘This is It’ campaign for comfortable community living
The multi-platform campaign by Chennai-based real estate developer highlights ready-to-move-in homes, connectivity and better lifestyle at Medavakkam
24th March 2026BY TEAM IMPACT
Parle Krackjack launches 'sweet and salty' campaign with Kiku Sharda and Krushna Abhishek
The two lean into their contrasting personalities—Sharda bringing the “sweet” charm, while Abhishek adds the “salty” mischief—echoing the biscuit’s core appeal
24th March 2026BY TEAM IMPACT
Chennai Super Kings teams up with Snapchat for AR-led stadium fan experience
At 'ROAR 2026' in Chepauk, the 'Snap Camera' integration engaged more than 25,000 fans in attendance
24th March 2026BY TEAM IMPACT
Silverpush elevates Chaitanya Sinha as managing director for APAC
After a decade at the firm, former VP for South-East Asia steps up to lead regional growth as Silverpush looks to expand its footprint across key markets
24th March 2026BY TEAM IMPACT
Meesho bets on conversational commerce with Gen-AI assistant ‘Vaani’
Voice-led assistant aims to bring conversational commerce to tier 2+ users, enabling discovery-to-purchase journeys through natural language interactions
24th March 2026BY TEAM IMPACT
SW Network wins creative and social media mandate for Lava Mobiles
The partnership focuses on building a culturally relevant brand voice, bridging Lava’s legacy with younger audiences through platform-native storytelling
24th March 2026BY TEAM IMPACT
Marcin Sosiński promoted to Chief Creative Officer at dentsu Central Europe
Brings over two decades of experience, including a long tenure at McCann Poland, to lead creative strategy and collaboration across the region
24th March 2026BY TEAM IMPACT
adidas elevates Sartaj Kadian to Director – Digital Marketing
He has been with adidas for over five years, most recently serving as Senior Manager – Performance Marketing
24th March 2026BY TEAM IMPACT
Unilever taps SAMY for global influencer strategy
As part of the mandate, SAMY will deploy its proprietary Maia platform, giving Unilever access to a network of over 120 million influencers alongside performance-led insights to optimise campaigns
24th March 2026BY TEAM IMPACT
Dentsu names Sumit Kohli as APAC Head of Investment
His previous stints include roles at MediaCom, VivaKi and MEC, further strengthening his cross-agency expertise in investment and partnerships
24th March 2026BY TEAM IMPACT
Polycab launches campaign to strengthen its presence in fans category
Extends its leadership in wires and cables to the fans category, reinforcing trust, performance and reliability while strengthening its presence in home electrical solutions
24th March 2026BY TEAM IMPACT
Tata Communications launches self-healing network for data centre connectivity
New 'Izo' platform aims to reduce downtime and automate traffic rerouting across global data centres
24th March 2026BY TEAM IMPACT
Saatchi & Saatchi India launches ‘Stronger Homes’ campaign for Captain Steel
Film featuring Sourav Ganguly and Parambrata Chattopadhyay highlights the role of TMT rebars in structural strength and informed homebuilding choices
24th March 2026BY TEAM IMPACT
Kunal Roy joins as Managing Partner – West & Growth Lead at VML India
Additionally, Shekhar Khanna has been appointed as Chief Strategy Officer at the creative agency
24th March 2026BY TEAM IMPACT
Indigo appoints Aloke Singh as Chief Strategy Officer
Former Air India Express CEO to lead strategic planning and enterprise transformation across the airline
24th March 2026BY TEAM IMPACT
Swiss Beauty launches FRIENDS-themed 'Craze' collection with Warner Bros
The collaboration brings pop culture-led merchandising into Swiss Beauty's portfolio, with products and packaging inspired by characters and moments from FRIENDS
23rd March 2026BY TEAM IMPACT
Adobe appoints Shamik Basu as VP, Creative Products Group in India
Former Microsoft executive to drive product and engineering efforts across Adobe’s creative portfolio in India
23rd March 2026BY TEAM IMPACT
Ashish Chopra joins GTC Network as SVP, North and East
Former Disney Star executive to lead revenue growth and advertiser partnerships across North and East markets
23rd March 2026BY TEAM IMPACT
South Indian Bank appoints Jose Joseph Kattoor as Non-Executive Part-Time Chairman
Former RBI Executive Director takes over for a three-year term, succeeding V J Kurian and strengthening the bank’s governance and strategic direction
23rd March 2026BY TEAM IMPACT
Scapia partners with RCB and Gujarat Titans for 2026 cricket season
Fan engagement campaign ‘The Game is Yours’ offers cardholders behind-the-scenes access, matchday experiences and exclusive team interactions
23rd March 2026BY TEAM IMPACT
MIB Launches MyWAVES Platform, Rolls Out AI Skilling Push for Creators
Ministry partners with Google and YouTube to train 15,000 professionals as part of broader media ecosystem boost
23rd March 2026BY TEAM IMPACT
Livpure Extends Gujarat Titans Partnership for IPL 2026
Brand continues as a water purifier and kitchen appliance partner for the upcoming season
23rd March 2026BY TEAM IMPACT
KFC marks Vizag outlet launch with 'India’s tallest sand bucket' at RK Beach
A life-size KFC bucket made from 7 tonnes of sand over 48 hours draws crowds as the brand promotes its new outlet
23rd March 2026BY TEAM IMPACT
Wipro expands South Korea footprint, opens 'Innovation Lab' in Seoul
Expansion aligns with rising demand for scalable AI and engineering solutions in South Korea
23rd March 2026BY TEAM IMPACT
Mumbai Indians names Utkarsh SFB official banking partner for T20 2026
Partnership focuses on expanding reach and engaging cricket fans through integrated marketing during the T20 season
23rd March 2026BY TEAM IMPACT
Thermocool launches Navratri campaign across key rail routes, Vande Bharat
Navratri-led campaign taps high-footfall rail routes, including the Vande Bharat Express, to drive visibility among commuters
23rd March 2026BY TEAM IMPACT
Godrej Consumer Products launches ‘Machar Hai, Mehman Nahi’ public service campaign
CSR-led film under EMBED initiative uses cultural insight to reframe mosquitoes as unwelcome intruders, urging households to adopt preventive measures against breeding and disease spread
23rd March 2026BY TEAM IMPACT
IRCTC seeks agency for exclusive digital advertising rights across its platforms
Three-year mandate covers ad monetisation on website and apps, with bid deadline extended to April 10
23rd March 2026BY TEAM IMPACT
Piush Kothari appointed Chief Customer Experience Officer at Croma
Kothari joins from JioHotstar, bringing over two decades of experience across media, retail and consulting
23rd March 2026BY TEAM IMPACT
Varun Shah takes on global creative transformation role at Publicis Production
Shah expands current India leadership remit to drive production transformation across the US, UK and France, with global delivery teams supporting execution
23rd March 2026BY TEAM IMPACT
MS Dhoni joins The Sleep Company as ambassador, fronts ‘India vs Peaceful Sleep’ campaign
The campaign links Dhoni’s ‘number 8’ buzz to sleep quality, highlighting India’s widespread sleep deprivation and need for better rest
23rd March 2026BY TEAM IMPACT
Indriya presents ‘Orizon’ with Amit Aggarwal at Lakmē Fashion Week X FDCI
Aditya Birla Jewellery’s Indriya collaborates with Amit Aggarwal to reimagine Polki through contemporary couture and light-driven design
23rd March 2026BY TEAM IMPACT
Sirona enters menopause care segment with new product range
The product range includes a home-based FSH test kit, cooling mist for hot flashes and a phytoestrogen-based skin cream, targeting an underserved segment in India’s women’s wellness market
20th March 2026BY TEAM IMPACT
TVS Motor launches new campaign for TVS iQube
Large-scale IPL and cinema-led campaign highlights the scooter’s role in everyday family mobility, backed by growing adoption across Indian households
20th March 2026BY TEAM IMPACT
Luxor ties up with Crayola to bring global art brand to India
Crayola to sell products under ‘Luxor Crayola’, its first sub-branding approach in any market
20th March 2026BY TEAM IMPACT
ITC’s Aashirvaad launches iron-rich 'Iron Shakti Salt' ahead of National Anaemia Day
Product aims to tackle iron deficiency by providing 25% of daily requirement through everyday salt use
20th March 2026BY TEAM IMPACT
NBA, Budweiser to host BUDX NBA House in Delhi during 2026 playoffs
Attendees will have the opportunity to meet two-time NBA champion Isiah Thomas and four-time NBA All-Star DeMarcus Cousins
20th March 2026BY TEAM IMPACT
Lufthansa launches multi-city experiential OOH campaign with WPP Media
Campaign uses 3D billboards, live flight data and projections across Mumbai, Delhi and Bengaluru
20th March 2026BY TEAM IMPACT
Hyundai launches ‘Respect the Young’ campaign for new VERNA
The TVC campaign positions the sedan around Gen Z ambition and evolving definitions of success
20th March 2026BY TEAM IMPACT
Ranveer Singh joins Ajmal Dubai as brand ambassador
The brand launches a new campaign 'Your Unseen Power' campaign featuring three key scents across PVR screens nationwide
20th March 2026BY TEAM IMPACT
GREW Solar partners with Mumbai Indians, Gujarat Titans for upcoming T20 cricket season
Gujarat Titans partnership brings broadcast visibility, while Mumbai Indians deal expands reach across India
20th March 2026BY TEAM IMPACT
AnyMind launches AnyDigital Max to scale high-performing UGC campaigns
Company data shows UGC ads in APAC delivered higher engagement and lower costs than brand creatives in '25
20th March 2026BY TEAM IMPACT
Flipkart launches Ugadi campaign around ‘Ugadi vs Yugadi’ debate
Campaign by 22feet uses a humour-led film and microsite to engage users across Andhra Pradesh, Telangana and Karnataka
20th March 2026BY TEAM IMPACT
Godrej Enterprises Group joins ‘Dhurandhar: The Revenge’ for home lockers campaign
Collaboration featuring Ranveer Singh uses a co-branded digital film to highlight strength and reliability in home security
20th March 2026BY TEAM IMPACT
Senco Gold & Diamonds Unveils Gudi Padwa Collection
The collection aims to cater to both festive occasions and everyday wear while retaining cultural significance
18th March 2026BY TEAM IMPACT
TECNO launches #TECNOGotYourBack platform with Chennai Super Kings partnership
Brand debuts campaign through back-of-helmet association in IPL 2026, marking a shift towards purpose-led positioning
18th March 2026BY TEAM IMPACT
Wellbeing Nutrition Names Malavika Mohanan as Brand Ambassador for Collagen Portfolio
Through digital-first storytelling, Mohanan will help simplify the science behind collagen and promote consistent, ritual-based consumption
18th March 2026BY TEAM IMPACT
Think9 Acquires Whoppl, Unveils Nova9 to Power Culture-Led Brand Building
Nova9 will blend creativity, data, and culture to help brands operate like media companies, responding in real time to digital conversations
18th March 2026BY TEAM IMPACT
Crocs™ taps KL Rahul as global ambassador with ‘Play Hard. Rest Easy.’ campaign
The campaign debuted with an exclusive screening in Mumbai and will extend to on-ground activations, including a showcase at the Bandra-Worli Sea Link on 19–20 March
18th March 2026BY TEAM IMPACT
Jerin Verghese named Director – Brand, Marketing and Communications at EY India
Before her tenure at EY, she has also been associated with organisations such as Sampark Public Relations and Goodword Communication
18th March 2026BY TEAM IMPACT
Spykar rolls out Eid campaign with in-store offer across outlets
‘Eidi That Stays With You’ draws on the tradition of Eidi, cash gifts exchanged during Eid, and seeks to extend it to apparel-led gifting
18th March 2026BY TEAM IMPACT
Ellen Griffin elevated to Global Brand President of OMD
Former Global COO takes on expanded role overseeing strategy and growth across markets
18th March 2026BY TEAM IMPACT
Sunaina Haldar joins Faber-Castell India as Director – Marketing
Brings over 18 years of marketing experience, most recently leading India and international marketing at ADF Foods
18th March 2026BY TEAM IMPACT
Stayfree launches digital campaign for Secure Nights pads
Campaign highlights the need for separate night-time protection to address sleep disruption during periods
18th March 2026BY TEAM IMPACT
J&J expands lung cancer awareness campaign with regional outreach
Illustrated booklet now available in five additional languages via clinics and QR-based digital access
18th March 2026BY TEAM IMPACT
DrinkPrime raises $2.2M to expand IoT-led water purifier network
Targets expansion to 20 cities, aims to serve one million households over the next three years, while also deepening its presence in Tier-II markets and offline retail channels
17th March 2026BY TEAM IMPACT
Rapoo renews Mumbai Indians partnership as official accessories partner
To further amplify engagement, the brand will roll out on-ground activations and roadshows across key technology markets in cities such as Mumbai, Delhi, Bengaluru, Chennai and Hyderabad
17th March 2026BY TEAM IMPACT
Bark Out Loud launches ‘#ThriveSharedJourney’ campaign with Huma Qureshi
Qureshi, a pet parent herself, features as the face of the campaign, representing the brand’s belief that a pet’s wellbeing is shaped by consistent, conscious choices
17th March 2026BY TEAM IMPACT
Bajaj Electricals acquires Morphy Richards brand rights in India, South Asia
The ₹141.4 crore deal ends long-standing licensing arrangement, gives Bajaj full control across key markets
17th March 2026BY TEAM IMPACT
Navi launches zero-commission motor insurance via app-only model
The platform's direct-to-customer model aims to cut costs and simplify policy purchase
17th March 2026BY TEAM IMPACT
UNIQLO India onboards Jasprit Bumrah as brand endorser
The campaign is currently live across digital and social media platforms, along with in-store and outdoor formats
17th March 2026BY TEAM IMPACT
EU industry bodies call for faster decision in Google antitrust probe
Publishers and tech groups press regulators to conclude Digital Markets Act investigation amid concerns over delays
17th March 2026BY TEAM IMPACT
Flipkart rolls out new TVC campaigns spotlighting fashion and home discoveries
Conceptualised by Leo Burnett, the campaign is rooted in the insight that shopping is an enjoyable, discovery-led experience shaped by shared moments
17th March 2026BY TEAM IMPACT
Anita Kotwani Joins Zoo Media as Senior Partner, Growth
Former WPP and Dentsu executive to lead growth and integration across the independent network
17th March 2026BY TEAM IMPACT
TCS launches AI deployment platform with NVIDIA
New enterprise platform focuses on scaling AI from pilots to production across industries
17th March 2026BY TEAM IMPACT
Asian Paints launches Damp Proof campaign featuring Ranbir Kapoor, Saurabh Shukla
The campaign will be rolled out across television, digital, OTT, social media and cinema, with a strong push during cricket-led programming
17th March 2026BY TEAM IMPACT
Fabindia launches ‘Write Your Own Code’ workwear campaign
The workwear range is available across more than 350 Fabindia stores nationwide, as well as on the brand’s online platform
17th March 2026BY TEAM IMPACT
Danone India appoints Joywin Fernandes as Head of Media, Digital & E-commerce
Before this, Fernandes spent over six years at Mondelēz International, where he most recently served as Consumer Experience Lead for Non-Chocolates & E-commerce
17th March 2026BY TEAM IMPACT
Himalaya Facecare marks Poila Boishakh with Poila Parbon 2026 activations in Kolkata
Initiative included neighbourhood and campus engagements, culminating in a sponsored presence at the four-day cultural carnival in Salt Lake
16th March 2026BY TEAM IMPACT
Myntra challenges fashion norms with ‘Fashion As YOU Like It’ featuring Kiara Advani
The campaign centres on personal style and the influence of social trends on fashion choices
16th March 2026BY TEAM IMPACT
Lizol enters bathroom cleaning segment with Fresh & Clean Bathroom Cleaner
The product is now available across India through general trade and modern retail outlets, as well as e-commerce and quick-commerce platforms
16th March 2026BY TEAM IMPACT
Firebender founder Aman Gottumukkala Joins Elon Musk’s xAI
Indian-origin software engineer will work on AI systems aimed at automating software development tasks
16th March 2026BY TEAM IMPACT
Houseware brand Jaypee signs on as official sponsor of Punjab Kings
Jaypee aims to utilise its association with Punjab Kings to boost brand visibility among cricket fans during the Indian Premier League season
16th March 2026BY TEAM IMPACT
Finfinity appoints Saaurabh R Pradhaan as Executive Director and COO
Pradhaan brings over 28 years of experience across banking, e-commerce and digital marketplaces
16th March 2026BY TEAM IMPACT
SNITCH launches ‘9691’ sneaker collection for urban lifestyles
The design philosophy behind the 9691 collection focuses on versatility and everyday wearability
16th March 2026BY TEAM IMPACT
AD by Arvind launches first campaign with brand ambassador Raghav Juyal
Campaign film introduces the ‘Urban Pause 2.0’ SS’26 collection centred on comfort and self-expression
16th March 2026BY TEAM IMPACT
Pilgrim rolls out ‘Nani Ka Secret’ campaign featuring Rashmika Mandanna
Digital-first campaign links grandmother-led beauty advice with modern haircare formulations
16th March 2026BY TEAM IMPACT
Huella elevates Pankajj Rai as SVP Ad Sales, expands into Southeast Asia
In his new role, Rai will oversee Huella’s national ad sales operations across all products, including NEXad (Interactive CTV), NewsroomAI and AIgnite
16th March 2026BY TEAM IMPACT
Safex Group appoints Richa Malhotra as Group CFO
Former Standard Chartered executive to lead financial strategy and governance as Safex expands across specialty chemicals and agrochemicals
16th March 2026BY TEAM IMPACT
KKR unveils 2026 jersey with ‘Lines of Legacy’ campaign
New purple-and-gold kit references key moments from the team’s IPL history, supported by a social media film featuring Rajat Bedi and Anirban Dasgupta
16th March 2026BY TEAM IMPACT
Cheil South West Asia elevates Kumar Awanish as Group COO
Before taking on the new role, he served as Chief Growth Officer at Cheil India, where he led a team of more than 100 specialists
16th March 2026BY TEAM IMPACT
Dabur launches influencer-led IP ‘Miswaknama’ for Meswak toothpaste
The digital initiative explores the cultural history of Miswak through travel-led storytelling across India
16th March 2026BY TEAM IMPACT
Wondrlab wins Audi India brand communications mandate
Agency to drive platform-first brand ecosystem across digital, media, content and emerging platforms
16th March 2026BY TEAM IMPACT
Maliao launches ‘Noor-E-Eid’ digital campaign celebrating festive beauty
The campaign is being promoted across digital platforms and social media, inviting audiences to celebrate their festive glow and the spirit of Eid with the brand
16th March 2026BY TEAM IMPACT
Sony MAX plans interactive campaign for 'Thamma' TV premiere
‘Thammameter’ interactive measures viewers’ heart rates during jump-scare clips, generating shareable bravery scores
16th March 2026BY TEAM IMPACT
Ranbir Kapoor features in Ledure Lightings’ new TVC campaign
Brand ambassador Ranbir Kapoor appears as ‘The Vibologist’ in the ‘Lights Change, Toh Vibe Change’ film highlighting the role of lighting in transforming living spaces
16th March 2026BY TEAM IMPACT
Yes Madam launches digital campaign featuring Rajpal Yadav’s ‘Chota Don’ character
Campaign taps nostalgia from the film 'Partner' to promote the brand’s at-home salon services
13th March 2026BY TEAM IMPACT
Truecaller introduces ‘Family Protection’ feature in India to tackle rising scam calls
New tool allows families to share scam alerts and block suspicious calls
13th March 2026BY TEAM IMPACT
SHREE launches ‘Main Shree Hoon’ campaign for summer collection
The campaign is currently live across SHREE’s social media platforms as part of the brand’s summer communication
13th March 2026BY TEAM IMPACT
Lenovo launches ‘Pixel Deficiency’ campaign to spotlight its monitor portfolio
Digital-first film series highlights everyday work, gaming and learning scenarios to position the brand beyond laptops in India’s monitors category
13th March 2026BY TEAM IMPACT
SiXiT ropes in Arshdeep Singh to front cricket ball category
Fast bowler’s signing signals the brand’s push from gully cricket roots to a broader cricket equipment play
13th March 2026BY TEAM IMPACT
Aneet Padda fronts Lakme’s ‘I Earned It’ campaign
The campaign introduces the Lakmē 9to5 Hya Beach Edit, the brand’s first SPF-infused makeup range designed for Indian summers
13th March 2026BY TEAM IMPACT
Pepperfry launches ‘Pepperfry for Business’ for commercial design and build projects
The offering also includes turnkey design and build capabilities covering civil work, electrical and plumbing infrastructure to help clients execute projects seamlessly
13th March 2026BY TEAM IMPACT
TOP STORY
Sports Economy: A High Scorer
India’s sports industry crosses $2B, powered by media spends & IPL economics; cricket still commands nearly 90%: WPP Media Sporting Nation 2025 report
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