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DrinkPrime raises $2.2M to expand IoT-led water purifier network
Targets expansion to 20 cities, aims to serve one million households over the next three years, while also deepening its presence in Tier-II markets and offline retail channels
17th March 2026BY TEAM IMPACT
Rapoo renews Mumbai Indians partnership as official accessories partner
To further amplify engagement, the brand will roll out on-ground activations and roadshows across key technology markets in cities such as Mumbai, Delhi, Bengaluru, Chennai and Hyderabad
17th March 2026BY TEAM IMPACT
Bark Out Loud launches ‘#ThriveSharedJourney’ campaign with Huma Qureshi
Qureshi, a pet parent herself, features as the face of the campaign, representing the brand’s belief that a pet’s wellbeing is shaped by consistent, conscious choices
17th March 2026BY TEAM IMPACT
Bajaj Electricals acquires Morphy Richards brand rights in India, South Asia
The ₹141.4 crore deal ends long-standing licensing arrangement, gives Bajaj full control across key markets
17th March 2026BY TEAM IMPACT
Navi launches zero-commission motor insurance via app-only model
The platform's direct-to-customer model aims to cut costs and simplify policy purchase
17th March 2026BY TEAM IMPACT
UNIQLO India onboards Jasprit Bumrah as brand endorser
The campaign is currently live across digital and social media platforms, along with in-store and outdoor formats
17th March 2026BY TEAM IMPACT
EU industry bodies call for faster decision in Google antitrust probe
Publishers and tech groups press regulators to conclude Digital Markets Act investigation amid concerns over delays
17th March 2026BY TEAM IMPACT
Flipkart rolls out new TVC campaigns spotlighting fashion and home discoveries
Conceptualised by Leo Burnett, the campaign is rooted in the insight that shopping is an enjoyable, discovery-led experience shaped by shared moments
17th March 2026BY TEAM IMPACT
Anita Kotwani Joins Zoo Media as Senior Partner, Growth
Former WPP and Dentsu executive to lead growth and integration across the independent network
17th March 2026BY TEAM IMPACT
TCS launches AI deployment platform with NVIDIA
New enterprise platform focuses on scaling AI from pilots to production across industries
17th March 2026BY TEAM IMPACT
Asian Paints launches Damp Proof campaign featuring Ranbir Kapoor, Saurabh Shukla
The campaign will be rolled out across television, digital, OTT, social media and cinema, with a strong push during cricket-led programming
17th March 2026BY TEAM IMPACT
Fabindia launches ‘Write Your Own Code’ workwear campaign
The workwear range is available across more than 350 Fabindia stores nationwide, as well as on the brand’s online platform
17th March 2026BY TEAM IMPACT
Danone India appoints Joywin Fernandes as Head of Media, Digital & E-commerce
Before this, Fernandes spent over six years at Mondelēz International, where he most recently served as Consumer Experience Lead for Non-Chocolates & E-commerce
17th March 2026BY TEAM IMPACT
Himalaya Facecare marks Poila Boishakh with Poila Parbon 2026 activations in Kolkata
Initiative included neighbourhood and campus engagements, culminating in a sponsored presence at the four-day cultural carnival in Salt Lake
16th March 2026BY TEAM IMPACT
Myntra challenges fashion norms with ‘Fashion As YOU Like It’ featuring Kiara Advani
The campaign centres on personal style and the influence of social trends on fashion choices
16th March 2026BY TEAM IMPACT
Lizol enters bathroom cleaning segment with Fresh & Clean Bathroom Cleaner
The product is now available across India through general trade and modern retail outlets, as well as e-commerce and quick-commerce platforms
16th March 2026BY TEAM IMPACT
Firebender founder Aman Gottumukkala Joins Elon Musk’s xAI
Indian-origin software engineer will work on AI systems aimed at automating software development tasks
16th March 2026BY TEAM IMPACT
Houseware brand Jaypee signs on as official sponsor of Punjab Kings
Jaypee aims to utilise its association with Punjab Kings to boost brand visibility among cricket fans during the Indian Premier League season
16th March 2026BY TEAM IMPACT
Finfinity appoints Saaurabh R Pradhaan as Executive Director and COO
Pradhaan brings over 28 years of experience across banking, e-commerce and digital marketplaces
16th March 2026BY TEAM IMPACT
SNITCH launches ‘9691’ sneaker collection for urban lifestyles
The design philosophy behind the 9691 collection focuses on versatility and everyday wearability
16th March 2026BY TEAM IMPACT
AD by Arvind launches first campaign with brand ambassador Raghav Juyal
Campaign film introduces the ‘Urban Pause 2.0’ SS’26 collection centred on comfort and self-expression
16th March 2026BY TEAM IMPACT
Pilgrim rolls out ‘Nani Ka Secret’ campaign featuring Rashmika Mandanna
Digital-first campaign links grandmother-led beauty advice with modern haircare formulations
16th March 2026BY TEAM IMPACT
Huella elevates Pankajj Rai as SVP Ad Sales, expands into Southeast Asia
In his new role, Rai will oversee Huella’s national ad sales operations across all products, including NEXad (Interactive CTV), NewsroomAI and AIgnite
16th March 2026BY TEAM IMPACT
Safex Group appoints Richa Malhotra as Group CFO
Former Standard Chartered executive to lead financial strategy and governance as Safex expands across specialty chemicals and agrochemicals
16th March 2026BY TEAM IMPACT
KKR unveils 2026 jersey with ‘Lines of Legacy’ campaign
New purple-and-gold kit references key moments from the team’s IPL history, supported by a social media film featuring Rajat Bedi and Anirban Dasgupta
16th March 2026BY TEAM IMPACT
Cheil South West Asia elevates Kumar Awanish as Group COO
Before taking on the new role, he served as Chief Growth Officer at Cheil India, where he led a team of more than 100 specialists
16th March 2026BY TEAM IMPACT
Dabur launches influencer-led IP ‘Miswaknama’ for Meswak toothpaste
The digital initiative explores the cultural history of Miswak through travel-led storytelling across India
16th March 2026BY TEAM IMPACT
Wondrlab wins Audi India brand communications mandate
Agency to drive platform-first brand ecosystem across digital, media, content and emerging platforms
16th March 2026BY TEAM IMPACT
Maliao launches ‘Noor-E-Eid’ digital campaign celebrating festive beauty
The campaign is being promoted across digital platforms and social media, inviting audiences to celebrate their festive glow and the spirit of Eid with the brand
16th March 2026BY TEAM IMPACT
Sony MAX plans interactive campaign for 'Thamma' TV premiere
‘Thammameter’ interactive measures viewers’ heart rates during jump-scare clips, generating shareable bravery scores
16th March 2026BY TEAM IMPACT
Ranbir Kapoor features in Ledure Lightings’ new TVC campaign
Brand ambassador Ranbir Kapoor appears as ‘The Vibologist’ in the ‘Lights Change, Toh Vibe Change’ film highlighting the role of lighting in transforming living spaces
16th March 2026BY TEAM IMPACT
Yes Madam launches digital campaign featuring Rajpal Yadav’s ‘Chota Don’ character
Campaign taps nostalgia from the film 'Partner' to promote the brand’s at-home salon services
13th March 2026BY TEAM IMPACT
Truecaller introduces ‘Family Protection’ feature in India to tackle rising scam calls
New tool allows families to share scam alerts and block suspicious calls
13th March 2026BY TEAM IMPACT
SHREE launches ‘Main Shree Hoon’ campaign for summer collection
The campaign is currently live across SHREE’s social media platforms as part of the brand’s summer communication
13th March 2026BY TEAM IMPACT
Lenovo launches ‘Pixel Deficiency’ campaign to spotlight its monitor portfolio
Digital-first film series highlights everyday work, gaming and learning scenarios to position the brand beyond laptops in India’s monitors category
13th March 2026BY TEAM IMPACT
SiXiT ropes in Arshdeep Singh to front cricket ball category
Fast bowler’s signing signals the brand’s push from gully cricket roots to a broader cricket equipment play
13th March 2026BY TEAM IMPACT
Aneet Padda fronts Lakme’s ‘I Earned It’ campaign
The campaign introduces the Lakmē 9to5 Hya Beach Edit, the brand’s first SPF-infused makeup range designed for Indian summers
13th March 2026BY TEAM IMPACT
Pepperfry launches ‘Pepperfry for Business’ for commercial design and build projects
The offering also includes turnkey design and build capabilities covering civil work, electrical and plumbing infrastructure to help clients execute projects seamlessly
13th March 2026BY TEAM IMPACT
Malaika Arora launches lifestyle accessories brand Maejoy with Myntra
The label debuts with handbags and lab-grown diamond jewellery, to be sold exclusively on Myntra
13th March 2026BY TEAM IMPACT
InstaPrint, Duolingo’s Duo Take on Desi Spelling Mistakes on City Streets
A quirky on-ground activation turns common street typos into live corrections—showcasing InstaPrint’s instant printing in the wild
13th March 2026BY TEAM IMPACT
Publicis Groupe acquires AdgeAI
By integrating AdgeAI into the industry’s largest and most advanced production capability, Publicis will deliver real-time content measurement and predictive performance insights
13th March 2026BY TEAM IMPACT
BKT Tyres launches ‘Elevate Your Drive’ campaign starring Ranveer Singh
Conceptualised and executed by Infectious Advertising, the campaign builds a human narrative around BKT Tyres’ engineering strength
13th March 2026BY TEAM IMPACT
Pepsi onboards 'gen-next talents' Ahaan Panday and Aneet Padda
The partnership marks the start of Pepsi’s newest pop culture chapter, with the duo set to headline the brand’s upcoming campaign
13th March 2026BY TEAM IMPACT
Duroflex’s World Sleep Day campaign says: ‘Mars is closer than your bed’
Print campaign spotlights India’s sleep paradox—big national milestones but too little rest
13th March 2026BY TEAM IMPACT
MiQ launches AI-powered Sigma platform in India
During the launch event, MiQ also demonstrated the platform’s functionality through a live demo, highlighting how Sigma can simplify complex campaign activations across markets
13th March 2026BY TEAM IMPACT
Revive launches Kerala campaign featuring regional TV actors
The Marico brand’s new television commercial uses humour and local star power to demonstrate its 'all day long super strong stiffness' proposition
13th March 2026BY TEAM IMPACT
Tinder announces product updates, safety tools and AI features at 'Tinder Sparks' keynote
The company introduced new matching modes, safety features, AI-driven recommendations and event formats at its inaugural product keynote
13th March 2026BY TEAM IMPACT
Shantanu Narayen to step down as Adobe CEO after 18 Years
Narayen joined Adobe 28 years ago and has overseen a period of significant expansion
13th March 2026BY TEAM IMPACT
Swiss Beauty partners with Zepto campaign around Jelly Verse Glow Stick restock
The collaboration includes a hybrid AI and live-action film as the viral beauty product returns to quick-commerce delivery
13th March 2026BY TEAM IMPACT
JSW Group renames Akzo Nobel India to JSW Dulux
Company receives MCA approval for name change following JSW Paints’ majority stake acquisition
12th March 2026BY TEAM IMPACT
Levi’s Extends ‘Behind Every Original’ Campaign with Alia Bhatt
The global denim brand brings its originality-led campaign to India, unveiling new relaxed-fit women’s styles
12th March 2026BY TEAM IMPACT
Vinay Tonse to take over as MD & CEO of YES BANK
The former SBI Managing Director will take over as the bank’s Managing Director and CEO on April 6, succeeding Prashant Kumar
12th March 2026BY TEAM IMPACT
Netflix launches Eyeline Studios in Hyderabad to expand VFX production capabilities
Netflix launches Eyeline Studios facility in Hyderabad to expand global VFX and production capabilities
12th March 2026BY TEAM IMPACT
Sleep tight: Centuary Mattresses Brings Comfort to Special Children
Alongside their new campaign film to mark World Sleep Day, the brand donated 150 mattresses to institutions supporting visually impaired and underprivileged children
12th March 2026BY TEAM IMPACT
Truemeds raise awareness about affordable substitute medicines with Paresh Rawal
The e-pharmacy platform has launched a campaign featuring the actor to highlight the role of branded substitute medicines in helping patients manage rising treatment costs
12th March 2026BY TEAM IMPACT
slice appoints former SBI executive Sreedevi Pillai as Independent Director on bank board
The former Chief General Manager – Risk Management at State Bank of India brings over three decades of banking and risk management experience
12th March 2026BY TEAM IMPACT
Skechers launches official pickleball performance jersey in partnership with AIPA
The initiative, featuring athletes Sonu Kumar Vishwakarma, Vrushali Thakare, Anuja Maheshwari and Ritam Chawla, reflects the brand’s growing focus on pickleball as the sport gains momentum in India
12th March 2026BY TEAM IMPACT
ITC Mangaldeep partners with ISKCON Vrindavan for ‘Vrindavan Vibes’ devotional event
The initiative brings together youth and devotees for community-led kirtan gatherings at ISKCON Vrindavan
12th March 2026BY TEAM IMPACT
Gupshup appoints Ravi Dugar as Chief Financial Officer
Former Bharti Airtel and Awfis executive to lead finance as the conversational AI company expands its global business
12th March 2026BY TEAM IMPACT
McDonald’s India – North and East appoints Sara Arjun as brand ambassador
Available across McDonald’s restaurants in North and East India for a limited period, the buddy meal can be enjoyed via dine-in, takeaway, drive-thru, the McDonald’s App and food delivery platforms
11th March 2026BY TEAM IMPACT
Mayank Prabhakar elevated to Chief Media Officer at vivo India
He previously served as General Manager, Head of Media and Digital Marketing at the company
11th March 2026BY TEAM IMPACT
TechnoSport appoints Achal Sharma as CTO to drive digital transformation
He has previously held senior technology leadership roles at companies such as Wakefit, Myntra, Mobile Premier League and Vision11
11th March 2026BY TEAM IMPACT
Parle-G launches Ugadi-themed film highlighting Bevu Bella tradition
New campaign by Parle Products focuses on the festival’s message of balancing life’s sweet and bitter moments
11th March 2026BY TEAM IMPACT
Prasanna Raghav to return to Zee Media as Business Head – New Initiatives
The senior media executive recently stepped down from TV9 Network, where he served as SVP and Head of Branded Content for nearly six years
11th March 2026BY TEAM IMPACT
Big Bowl appoints Lyxel&Flamingo as social and media partner
The mandate covers social media strategy, digital performance marketing and media planning as the bowl-format QSR brand expands its presence across India
11th March 2026BY TEAM IMPACT
Isuzu Motors India appoints Takeshi Hirano as Deputy Managing Director
Prior to this appointment, Hirano was associated with the Isuzu Business Division at Mitsubishi Corporation in Japan
11th March 2026BY TEAM IMPACT
Hero FinCorp appoints Spardha Pandey as Lead – PR & Communications
Earlier in her career, she worked as a journalist with India Today Group and Hindustan Times, an experience that has shaped her approach to media strategy and storytelling
11th March 2026BY TEAM IMPACT
Canon India launches ‘EveryDay’ highlighting workplace inclusion beyond Women’s Day
The campaign reflects the company’s focus on everyday workplace practices that support equal opportunity, open dialogue and career growth
11th March 2026BY TEAM IMPACT
Cannes Lions to honour Susan Credle as its Lion of St Mark
Credle, who called the honour a reminder that the best ideas strive to be 'NVRFNSHD', will receive the lifetime achievement award at the festival in June
11th March 2026BY TEAM IMPACT
Marriott Bonvoy partners with Swiggy to extend loyalty rewards to everyday transactions
The collaboration allows members to earn Marriott Bonvoy points on Swiggy services including food delivery, quick commerce and dining out
10th March 2026BY TEAM IMPACT
vivo India Elevates Geetaj Channana to Chief Corporate Communications Officer
Before joining vivo India, he worked with global communications firms including MSL and Archetype
10th March 2026BY TEAM IMPACT
Motorola India launches ‘The Signature Surprise’ campaign for Signature smartphone
Conceptualised by Schbang, the campaign highlights the Motorola Signature smartphone and its associated Signature Club privileges through a public activation in Mumbai
10th March 2026BY TEAM IMPACT
Havas Media India Bags Integrated Media Mandate for Modenik Lifestyle
Under the partnership, Havas Media India will oversee end to end media strategy, planning and buying across multiple channels
10th March 2026BY TEAM IMPACT
Raymond Lifestyle Appoints Kalpana Singh as Chief Marketing Officer
Prior to joining Raymond Lifestyle, Singh spent 18 years at Hindustan Unilever Limited, where she held several senior leadership roles, including Marketing Director
10th March 2026BY TEAM IMPACT
Medanta and Fabindia Partner to Drive Breast Cancer Awareness on International Women’s Day
The programme will also extend beyond customers to reach grassroots artisan communities associated with Fabindia, aiming to address knowledge gaps and promote better health awareness
10th March 2026BY TEAM IMPACT
Emami Agrotech launches ‘Healthy & Tasty – FOR CHEF’ at AAHAR 2026
Developed for professional kitchens, the new range includes edible oils, whole and blended spices, chakki atta, maida, sooji, besan and soya chunks
10th March 2026BY TEAM IMPACT
The Leaf develops short-form film for OPPO exploring narrative-led moment marketing
The campaign features a Gen Z creator and integrates the OPPO Find X9 within a day-in-the-life narrative reflecting the evolving shift toward social-first storytelling
10th March 2026BY TEAM IMPACT
Ranveer Singh’s SuperYou launches creatine supplement under SuperYou Pro line
The launch marks the brand’s expansion beyond protein products as it targets India’s growing performance nutrition market
10th March 2026BY TEAM IMPACT
Samsung releases new Galaxy film celebrating imagination beyond technology
The film titled 'The Next Big Thing Is You' directed by Tom Hooper premiered at Galaxy Unpacked in San Francisco
10th March 2026BY TEAM IMPACT
Cashfree Payments launches ‘One of Your Kind’ campaign highlighting journeys of businesses
Conceptualised by Talented and produced by At All Odds, the film features companies such as BigBasket, Third Wave Coffee and Redbus, focusing on the different business realities across sectors
10th March 2026BY TEAM IMPACT
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Komerz acquires marketing consultancy Glassbox
Deal brings brand strategy, AI-led distribution, and commerce infrastructure under one integrated platform
10th March 2026BY TEAM IMPACT
Bioderma partners with Sonakshi Sinha for campaign advocating clinically proven skincare
The campaign aims to steer the skincare conversation back towards science in an ecosystem increasingly shaped by influencer routines and social media recommendations.
09th March 2026BY TEAM IMPACT
Former Ola executive Ashish Bajaj launches fresh staples startup 10on10 Foods
The Bengaluru-based venture, co-founded with former Ola colleagues, enters the atta market with ₹2 crore in pre-seed funding and a focus on fresh milling and rapid delivery
09th March 2026BY TEAM IMPACT
Black Dog unveils refreshed packaging with ‘Savour the Sip’ brand expression
The refreshed Black Dog Whisky portfolio will be launching soon across key markets including Uttar Pradesh, Maharashtra, and Punjab, along with other markets across India
09th March 2026BY TEAM IMPACT
Sunfeast Marie Light launches #MarieLightMode campaign to help couples reconnect
The campaign is currently live across television and digital platforms in Tamil Nadu, supported by in-store activations and social media engagement around the hashtag #MarieLightMode
09th March 2026BY TEAM IMPACT
Neeraj Jha elevated to Head- Sports Business, India & South Asia at Warner Bros. Discovery
Jha has been with the company for more than six years and previously served as Director – Content, Programming & Acquisition
09th March 2026BY TEAM IMPACT
Kanika Kalra joins Google India as Director of Consumer Apps & Platforms Marketing
Kalra moves from Reckitt, where she served as Regional Marketing Director – Health for South Asia, bringing over two decades of experience across consulting and consumer goods companies
09th March 2026BY TEAM IMPACT
Timex partners with Sony Pictures Animation’s GOAT for promotional collaboration
The watchmaker ties up with the animated film’s India release, linking the brand’s long-standing messaging around time and perseverance with the film’s underdog narrative.
09th March 2026BY TEAM IMPACT
EBG Foundation signs PV Sindhu as ambassador for child, sports & women-focused programmes
The Olympic medallist joins the foundation as ambassador, supporting three social initiatives focused on children’s development, grassroots sports talent and women’s economic independence
09th March 2026BY TEAM IMPACT
Marketing Veteran Puja Singh appointed as AGM Marketing at Lotus Herbals
She joins Lotus Herbals from McNROE Consumer Products, where she led marketing and innovation
09th March 2026BY TEAM IMPACT
Pee Safe relaunches ‘Pee Room Conversations’ podcast with ‘Unmute with Pee Safe’
The series uses the idea of unmuting to explore everyday challenges women face, particularly the pressure to remain likeable
09th March 2026BY TEAM IMPACT
Rewriting past mistakes to teach AI a better way
Creative agency launches UnbAIsed, a freely accessible AI image library that will address different kinds of biases
09th March 2026BY TEAM IMPACT
Role Reversal: The Muthoot Group’s new ad spotlights the many roles women juggle daily
Titled ‘Seeing Her World for a Day’, the film acknowledges the emotional and physical labour women perform—much of it unseen and unappreciated
08th March 2026BY TEAM IMPACT
OZiva launches ‘It’s Not Fine’ campaign urging women to prioritise their health
Alongside the campaign, OZiva has introduced a Women’s Wellness Fest, aimed at encouraging women to take small steps towards prioritising their wellbeing
06th March 2026BY TEAM IMPACT
Salty Unveils First-Ever Brand Film ‘Accessories Don’t Lie’
The campaign has been conceptualised as a long-term brand platform, designed to extend across digital storytelling, social conversations, and fashion-forward content drops
06th March 2026BY TEAM IMPACT
Ogilvy India rolls out humour-led campaign for PhonePe Mutual Funds
The films use culturally familiar settings such as akhadas and street theatre to explain expert-backed investing and PhonePe’s Daily SIP features
06th March 2026BY TEAM IMPACT
FRND launches ‘Surakshit Conversations’ campaign focused on women’s digital safety
According to the company, the platform currently hosts close to one million conversations daily. These are monitored by a 100-member moderation team along with AI systems that track interactions
06th March 2026BY TEAM IMPACT
Ujjivan Small Finance Bank launches ‘InDEVIsible’ campaign for Women’s Day
The Women’s Day initiative featured a 2,500 sq ft mosaic installation on women’s empowerment that was recognised by the Asia Book of Records
06th March 2026BY TEAM IMPACT
Zomato’s new brand film highlights everyday bias faced by women delivery partners
Released around International Women’s Day, the film focuses on the subtle reactions and assumptions women delivery partners encounter during their daily delivery journeys
06th March 2026BY TEAM IMPACT
BIBA questions gendered labels in new ‘Ek Aasmaan’ Women’s Day film
BIBA, a synonym for pretty women in Punjabi, is a home-grown Indian fashion wear brand founded by Meena Bindra in 1988
06th March 2026BY TEAM IMPACT
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Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads
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