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Turning Skepticism into Security: The Comms Playbook for Fintechs in Bharat
Apeksha Mishra, VP and Head of Communications at Policybazaar, pens a piece on rebuilding trust in insurance through clarity, vernacular communication and meaningful, inclusive storytelling
09th December 2025BY Apeksha Mishra
IMPACT Hall of Fame 2025: Taneira and Ogilvy Claim Rank 55
Taneira’s ‘The Saree Expert’ campaign secures a place in IMPACT’s Top 75 Campaigns of 2025.
09th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: boAt’s In-House Team Rocks the Rankings at No. 56
boAt’s satirical mockumentary Rock’in India secures a coveted spot in IMPACT’s Top 75 Campaigns of 2025.
09th December 2025BY TEAM IMPACT
Adsgrove Digital appoints Aanchal Kapoor as CEO
The former GroupM, Madison and OMD professional will lead the agency’s branding and performance operations alongside founder Rajkumar Singh
09th December 2025BY TEAM IMPACT
Rajkummar Rao features in Traya's latest campaign
With this film, the brand continues its focus on deeper conversations around hair loss and emotional wellbeing
09th December 2025BY TEAM IMPACT
InCred Capital appoints Sanjay Singh as Head of Investment Banking
The appointment is positioned to strengthen InCred Capital’s investment banking capabilities across advisory and capital markets
09th December 2025BY TEAM IMPACT
Wellbeing Nutrition extends its portfolio with the launch of ‘Kids Superfuel’
Wellbeing Kids Superfuel lets kids be joyful and curious while parents stay confident about their daily nutrition
09th December 2025BY TEAM IMPACT
Havas acquires independent media agency Kaimera
Kaimera’s management team, led by founders Nick Behr and Trent McMillan, will report to James Wright, Group CEO of Havas ANZ
09th December 2025BY TEAM IMPACT
Bisleri signs three-year partnership with Emirates Cricket Board
Under the partnership, Bisleri branding will appear on the uniforms of the Men’s National Team, Women’s National Team, U-19 Men’s Team and U-19 Women’s Team
09th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Garnier Men & BBH India Break Through at No. 57
The witty ‘Bassi vs Face Wash’ campaign by BBH India earns a coveted place among IMPACT’s most influential works of 2025.
09th December 2025BY TEAM IMPACT
Chupps Footwear and INTO Creative release new sustainability-focused ad campaign
The series continues Chupps’ focus on designing products with their end-of-life impact in mind, a direction evident in earlier initiatives such as biodegradable billboards and redesigned footwear
09th December 2025BY TEAM IMPACT
Asian Paints positions Apex Ultima Protek as the ‘Grandmaster’ of exterior defence
Featuring Viswanathan Anand and Gukesh Dommaraju, the ad uses a strategic face-off to showcase Apex Ultima Protek’s advanced Graphene-powered protection
08th December 2025BY TEAM IMPACT
AU Small Finance Bank unveils campaign urging customers to rethink their banking habits
Brand ambassadors Ranbir Kapoor and Rashmika Mandanna use humour and relatable moments to nudge customers toward smarter banking choices
08th December 2025BY TEAM IMPACT
BirlaNu’s new brand film shows how every home holds pride and emotional value
Conceptualised by DDB Mudra, the film shows how it helps turn houses into secure, meaningful homes, reinforcing its trusted role in construction
08th December 2025BY TEAM IMPACT
Somasree Bose Awasthi joins Hamilton Housewares (Milton) as Business Head – Unit
At Marico, Awasthi was responsible for brand strategy, marketing initiatives and innovation across the company’s diverse beauty and wellness portfolio
08th December 2025BY TEAM IMPACT
Adani Group rolls out ‘Arthik Azadi’ to champion women’s financial freedom
For 29 years, Adani Foundation has empowered women via education, health, livelihoods, and community work, reaching 9.6M people in 22 states
08th December 2025BY TEAM IMPACT
HDFC Life unveils ‘Life Ki Script’ campaign to spotlight financial readiness gaps
The campaign shows Indians are underprepared for life’s uncertainties, with a 26-point gap between perceived and actual financial readiness
08th December 2025BY TEAM IMPACT
Godrej encourages young citizens to rethink their e-waste footprint in new campaign
The initiative shows how mishandled e-waste taints soil, water and food, using food metaphors to drive responsible disposal among students
08th December 2025BY TEAM IMPACT
Quess Corp elevates Lohit Bhatia as CEO
He will work with Executive Director Guruprasad Srinivasan to advance the firm’s global staffing vision with a 28+ years of multisector leadership
08th December 2025BY TEAM IMPACT
Havas Media Network India wins integrated mandate for Tata 1mg
The mandate will be jointly managed by PivotRoots for Tata 1mg’s digital marketing and Havas Media India for its traditional media duties
08th December 2025BY TEAM IMPACT
Kotak Life Launches Campaign Promoting Retirement as a Phase of Reinvention
Kotak Mahindra Life Insurance Company Limited has introduced a new campaign developed with Wondrlab, presenting retirement as the start of a new phase focused on reinvention and rediscovery
08th December 2025BY TEAM IMPACT
Ashok Bagriya Takes Charge as CEO of RT India
Bagriya has overseen the establishment of RT India’s new office, which includes a studio, newsroom and a team of more than 100 staff
08th December 2025BY TEAM IMPACT
Reports: Madison files 2nd writ in Delhi High Court, challenges validity of CCI provisions
Madison Communications has filed a second writ in the Delhi High Court, challenging the constitutional validity of parts of the Competition Act and clauses in the new CCI General Regulations, 2024
08th December 2025BY TEAM IMPACT
Samsung partners with Instamart for 10-minute delivery of Galaxy devices in major cities
Under the arrangement, customers will be able to order select Galaxy products on Instamart and receive them within minutes
05th December 2025BY TEAM IMPACT
Stanley Retail Limited Appoints Abhijeet Sonar as Chief Executive Officer
Stanley Lifestyles Limited, a major Indian furniture manufacturer and retailer, has appointed Mr. Abhijeet Sonar as the Chief Executive Officer of Stanley Retail Limited
05th December 2025BY TEAM IMPACT
Bank of Baroda elevates financial goals message with Sachin Tendulkar in new campaign
The campaign spotlights four key products like home, car and MSME loans via bob Digi Udyam, plus the Masterstroke Lite savings account
05th December 2025BY TEAM IMPACT
Citizen Solar launches all-India campaign to boost trust in clean energy adoption
The campaign spans TV, airport trolleys, train headrests, auto and state bus branding, plus digital across 4–5 top publications
05th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Amazon Prime & Manja Claim Rank No. 61
Amazon Prime’s campaign ‘Every Kind of Emotion. It’s on Amazon Prime,’ crafted by Manja, clinches the No. 61 spot in IMPACT’s Top 75 Campaigns of 2025.
05th December 2025BY TEAM IMPACT
Gracenote launches Content Connect to enable precise program-level CTV ad targeting
The new platform provides standardized program metadata for agencies and ad tech partners to plan, activate and measure CTV campaigns at the program level
05th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Sony LIV & Moonshot Claim Rank No. 62
Sony LIV’s Say No To Shark Tank India campaign, developed by Moonshot, has secured the No. 62 spot in IMPACT’s Top 75 Campaigns of 2025.
05th December 2025BY TEAM IMPACT
Alpenliebe launches new campaign ‘Alpenliebe Kholo Meetha Bolo’
Perfetti Van Melle turns to interpersonal communication as a narrative device, positioning Alpenliebe within cultural conversations around empathy in fast-paced modern life
05th December 2025BY TEAM IMPACT
Johnson’s Baby launches film spotlighting its neonatal resuscitation mission
Conceptualised by DDB Mudra, the film spotlights Johnson’s Baby’s neonatal resuscitation efforts in a small-town hospital as a newborn is saved
05th December 2025BY TEAM IMPACT
American Eagle launches new campaign in India with Ananya Panday and Lakshya
The campaign brings the brand’s denim focus to India through a youth-centric narrative, featuring the ambassadors in signature American Eagle fits
05th December 2025BY TEAM IMPACT
Nutrica’s new campaign shows Bee Honey as a simple boost to daily family wellness
The film shows modern Indian families moving through their mornings and how a simple, natural habit can quietly support their everyday health
05th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Skoda Auto India & BBH India Take Spot No. 63
Skoda Auto India’s Fans, Not Owners campaign, created by BBH India, has earned the No. 63 position in IMPACT’s Top 75 Campaigns of 2025.
05th December 2025BY TEAM IMPACT
Rene Gerhard appointed Managing Director of BMW Group Asia
BMW Group has announced that Rene Gerhard will become Managing Director of BMW Group Asia from 1 February 2026
05th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Birla Opus Paints and Leo India Take Spot No. 64
Birla Opus Paints’ Special Mehmaan Aayenge campaign, crafted by Leo India, has secured the No. 64 position in IMPACT’s Top 75 Campaigns of 2025.
04th December 2025BY TEAM IMPACT
Agoda unveils celeb-led ‘Amazing Hotel Prices’ campaign for Indian travellers
The campaign showcases Agoda’s low domestic hotel prices via humorous ad films, offering up to 50% off on select accommodations
04th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Canva & OML Secure Rank 65
Canva’s Jaadu Dadu Campaign, creative led by Kobita Banerjee, secures a spot in IMPACT’s Top 75 of 2025
04th December 2025BY TEAM IMPACT
OnePlus names Jasprit Bumrah, Smriti Mandhana, Armaan Malik & others as brand ambassadors
The campaign launches with a six-part ad series showcasing OnePlus devices’ power and control, including the 15R, reflecting the Never Settle ethos
04th December 2025BY TEAM IMPACT
BBH India’s Himanshu Saxena named President – N&E, Saatchi & Saatchi & Propagate India
In his expanded role, Saxena will be based in Gurugram, continue leading BBH India nationally, and report to CEO Paritosh Srivastava
04th December 2025BY TEAM IMPACT
Thermocool unveils new Saif Ali Khan TVC to amplify its modern brand makeover
The TVC, ‘India Ka Naya Andaaz’, reflects modern India’s evolving tastes, style, and consumer preferences
04th December 2025BY TEAM IMPACT
Sunfeast Mom’s Magic Introduces Ghee Roasted Nuts Cookies
Sunfeast has launched Mom’s Magic Ghee Roasted Nuts cookies, drawing inspiration from the practice of roasting nuts in ghee in Indian households
04th December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: GIC of India & Mullen Lowe Lintas secure Rank 66
General Insurance Council of India’s Oscar Goes to Ghosh Babu campaign, created by Mullen Lowe Lintas, has earned the No. 66 position in IMPACT’s Top 75 Campaigns of 2025.
04th December 2025BY TEAM IMPACT
Finolex Industries appoints Udipt Agarwal as Managing Director
Rambabu Sanka joins as Director–Technical, while Agarwal brings 30+ years of experience in chemicals, bio-industrial and specialty materials
03rd December 2025BY TEAM IMPACT
Sting Energy and Mercedes-AMG PETRONAS F1 Team announce their global partnership
The partnership was revealed through a car-led digital film, sparking excited reactions from top creators online
03rd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: FedEx & Saatchi & Saatchi India Secure Rank 67
FedEx’s ‘The FedEx Factor’ campaign, crafted by Saatchi & Saatchi India, has secured the No. 67 spot in IMPACT’s Top 75 Campaigns of 2025.
03rd December 2025BY TEAM IMPACT
Zomato marks disability day with film honouring hearing-impaired delivery partners
The film follows Rakesh, one of 1,000+ hearing and speech-impaired Zomato riders, his resilience and how customer appreciation often doesn’t reach him
03rd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Traya & Its In-House Team Claim Rank 68
Traya’s hair-loss campaign, crafted by the brand’s in-house team, has secured the No. 68 spot in IMPACT’s Top 75 Campaigns of 2025.
03rd December 2025BY TEAM IMPACT
Sunny Side Up Wins Creative Mandate for William Penn’s Lapis Bard
Sunny Side Up, an integrated communications agency, has been appointed to handle the creative mandate for Lapis Bard
03rd December 2025BY TEAM IMPACT
InCred Money taps WPP Media to strengthen its performance marketing strategy
WPP Media will drive InCred Money’s full-funnel marketing from Mumbai, supporting the brand’s next phase of growth and expansion
03rd December 2025BY TEAM IMPACT
GCPL marks International Day of Persons with Disabilities with new digital film
GCPL has released a digital film to mark the International Day of Persons with Disabilities highlighting the experiences and work of employees with disabilities across its operations
03rd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Flipkart & FCB Kinnect Claim Rank 69
Flipkart’s SuperCoins campaign, crafted by FCB Kinnect, has secured the No. 69 spot in IMPACT’s Top 75 Campaigns of 2025.
03rd December 2025BY TEAM IMPACT
Bacardi India appoints Goodies Narayanan as Director Marketing - CMO India
She will oversee all marketing for Bacardi India, managing brands such as Patrón, Dewar’s, Grey Goose, and Bombay Sapphire
03rd December 2025BY TEAM IMPACT
Ashish Sehgal takes charge as CEO of Times TV Network
As CEO, Sehgal will lead strategy and expansion of Times TV channels, while as CGO he will drive new growth, partnerships and business diversification
03rd December 2025BY TEAM IMPACT
Myntra launches EORS 23 campaign featuring Rohit Shetty
The films use humour and action around everyday wardrobe dilemmas to highlight Myntra’s EORS Price Crash ahead of the event starting 5 December with VIP access on 4 December
02nd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Swiggy and Its In-House Team Take Spot No. 70
Swiggy’s Rakhi campaign, crafted entirely by the brand’s in-house creative team, has secured the No. 70 position in IMPACT’s Top 75 Campaigns of 2025.
02nd December 2025BY TEAM IMPACT
Frodoh delivers 3D Masthead CTV campaign for Pee Safe on World Toilet Day
The national CTV activation used a 3D Masthead rollout around World Toilet Day, followed by weeklong sustenance across OTT platforms to extend Pee Safe’s hygiene messaging
02nd December 2025BY TEAM IMPACT
KFC releases new collaboration video featuring Jaideep Ahlawat for Chicken Krisper Meal
The film uses Ahlawat’s trademark deadpan persona to highlight the value-focused Chicken Krisper Meal, now available across select cities
02nd December 2025BY TEAM IMPACT
Shriram Life Insurance launches AI-created campaign featuring Rahul Dravid
The multilingual campaign uses AI-generated versions of Rahul Dravid to explain flexible life cover through the Shriram Life Flexi Shield term plan
02nd December 2025BY TEAM IMPACT
Kingfisher partners with WPL as Official Good Times Partner
Kingfisher’s WPL presence will span social media campaigns, contests, outlet and on-ground activations, creating fan experiences
02nd December 2025BY TEAM IMPACT
Nick Jonas and Priyanka Chopra Jonas launch Beyond Type 1’s first India campaign
The campaign shares lived experiences of people with type 1 diabetes to raise awareness, challenge stigma and support grassroots organisations across India
02nd December 2025BY TEAM IMPACT
Madison Turnt appoints Prateek Roy as Associate Vice President
Roy’s career spans traditional media like Radio City, Disney Star, Sony, Zee, ShareChat/Moj and Scoopwhoop, building strong C-suite partnerships
02nd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Oppo & Famous Innovations takes spot 71
Oppo’s Zindagi Na Milegi Dobara campaign, written by Sumit Chaurasia, secures its place in the Top 75 Campaigns of 2025.
02nd December 2025BY TEAM IMPACT
Punjab National Bank names Harmanpreet Kaur as brand ambassador
As brand ambassador, Harmanpreet Kaur joined PNB leaders to unveil four products, highlighting the bank’s innovation and digital-first focus
02nd December 2025BY TEAM IMPACT
Laqshya StoryWorks appoints new creative and commercial leads
Sanjay Nandan has joined as Creative Head, and Dhruv Bhattacharya has taken on the role of National Sales Head, where he will guide revenue strategy and business development
02nd December 2025BY TEAM IMPACT
Hyundai Motor India Limited Launches ‘December Delight’ Campaign
As part of the initiative, HMIL is offering a range of benefits, including exchange schemes and offers for corporate and government employees
02nd December 2025BY TEAM IMPACT
Nothing appoints Charlie Smith as Chief Brand Officer
Smith, formerly Loewe’s CMO, led collaborations with Studio Ghibli, On Running, Suna Fujita, viral TikTok campaigns, and celebrity partnerships
02nd December 2025BY TEAM IMPACT
Pankaj Tripathi fronts Bikaji’s ‘Kya Baat Hai Ji!’ campaign to strengthen UP market
The campaign shows Tripathi in everyday roles, with capturing the joy people feel when snacks brighten ordinary moments in UP
02nd December 2025BY TEAM IMPACT
Lotus Derma Botanics unveils debut campaign rooted in sensitive-skin insights
A college girl dealing with acne marks learns to make smarter skincare choices, showing that real results come from balanced formulations
02nd December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Mia by Tanishq & The Yellow Shutter Secure Rank 72
Mia by Tanishq’s Valentine’s Day campaign, Not Just Another Day, led by Namrata Patnaik, has earned a well-deserved spot in IMPACT’s Top 75 Campaigns of 2025.
02nd December 2025BY TEAM IMPACT
Havas expands data expertise with acquisition of Unnest
This strategic addition strengthens Havas Media Network’s global data, technology, and analytics arm, CSA.
02nd December 2025BY TEAM IMPACT
Omnicom reveals new leadership structure after IPG acquisition
Florian Adamski named CEO of Omnicom Media; while Daryl Simm named Co-President & COO in expanded Omnicom-IPG leadership framework
01st December 2025BY TEAM IMPACT
YES SECURITIES launches ExtraordiNARI Voices, opening with mountaineer Kaamya Karthikeyan
The new storytelling platform spotlights women who influence change, beginning with Kaamya Karthikeyan’s account of completing the Seven Summits
01st December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Wakefit & Spring Marketing Capital take spot 73
Wakefit’s “Jo Aapke Saath Badhta Hai, Wohi To Ghar Hota Hai” campaign, written by Rishav Srivastava, secures its place in the Top 75 Campaigns of 2025.
01st December 2025BY TEAM IMPACT
AU Small Finance Bank appoints Ranbir Kapoor and Rashmika Mandanna as brand ambassadors
The bank will launch a 360° national campaign featuring both actors to support customer outreach as AU SFB moves toward its transition into a Universal Bank
01st December 2025BY TEAM IMPACT
Parthasarathy M A announces retirement from WPP Media after 17 years
Parthasarathy M A, Chief Strategy Officer, South Asia, at GroupM, has announced that he will retire from WPP Media after a 17-year tenure
01st December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: Amazon MX Player & SoCheers take spot 74
Amazon MX Player’s “Is Orry and Shikhar’s Jodi Superhit or Superflop?” campaign, written by Mehul Gupta secures a spot in the Top 75 Campaigns of 2025.
01st December 2025BY TEAM IMPACT
Kayadu Lohar joins CaratLane as Regional Brand Ambassador with new campaign film
The film, conceptualised by BBH India, portrays a proposal blending love, family and tradition, reflecting CaratLane’s positioning in modern relationships
01st December 2025BY TEAM IMPACT
Pickyourtrail launches brand campaign focused on customised holiday planning
Conceptualised by Talented and in partnership with Early.Partners, Pickyourtrail's first brand campaign is centred on giving travellers more control over their holiday planning
01st December 2025BY TEAM IMPACT
GCPL and Atypical Advantage launch India’s first Employability Toolkit for manufacturing
Unveiled at the EmployAbility in Manufacturing Summit 2025, the toolkit provides step-by-step guidance for disability inclusion across factory roles
01st December 2025BY TEAM IMPACT
Ashit Kukian to take over as CEO of Big FM
He previously served as CEO of Radio City from Sept 2018 to August this year. Kukian, has more than three decades of experience across radio, print, television and outdoor media
01st December 2025BY TEAM IMPACT
IMPACT Hall of Fame 2025: JSW MG Motor & Cheil take spot 75
Cheil India’s ‘EV Sahi Hai’ campaign for JSW MG Motor India, written by Amit Nandwani, secures a spot in the Top 75 Campaigns of 2025.
01st December 2025BY TEAM IMPACT
FICCI appoints Anant Goenka as President for 2025–26
He succeeds Harsha Vardhan Agarwal, Vice Chairman & Managing Director, Emami Limited, following FICCI’s 98th Annual General Meeting and Annual Convention
01st December 2025BY TEAM IMPACT
Adani Group’s Rs 500 cr media mandate set for review; major pitch expected soon?
According to industry sources, the conglomerate is evaluating its media strategy as it prepares for its next phase of growth
01st December 2025BY TEAM IMPACT
Garage Worldwide appoints Ashish Chakravarty as Partner & Chief Creative Officer
In his new role, he will guide the agency’s creative direction and contribute to its growth across digital, design and integrated brand work
01st December 2025BY TEAM IMPACT
Rapido Launches ‘Bus 5 Minute Me’ Parcel Campaign With Khullar G
As part of the launch, Rapido partnered with rapper Khullar G on a music video designed to illustrate the everyday urgency of sending parcels
28th November 2025BY TEAM IMPACT
HYPHEN unveils new campaign ‘Tested, Trusted & Totally Fun’ with Kriti Sanon
The brand introduces refreshed communication blending science-backed formulas with vibrant, relatable storytelling, marking a new phase in its operator-led, celebrity-anchored journey
28th November 2025BY TEAM IMPACT
Huggies India launches ‘Geelu Monster’ campaign to highlight issue of diaper wetness
Huggies, the baby care brand, has introduced a new campaign featuring the ‘Geelu Monster’, a character designed to draw attention to the issue of prolonged wetness on babies’ skin
28th November 2025BY TEAM IMPACT
Global Chess League Unveils 1,000+ Chess-Themed Vehicles Across Mumbai
District becomes GCL’s official ticketing partner, with the tournament set to take place at Mumbai’s Royal Opera House from December 13-24, 2025.
28th November 2025BY TEAM IMPACT
The Organic World Expands to Sahakarnagar with Its Newest Clean-Label Grocery Store
From chemical-free staples to plant-based alternatives, the Sahakarnagar store caters to Bengaluru’s rising demand for healthier, transparent grocery choices.
28th November 2025BY TEAM IMPACT
Yogesh Shinde appointed Chief Marketing Officer at Chitale Bandhu Mithaiwale
Former Wagh Bakri Senior VP to lead Chitale Bandhu’s national expansion and brand growth
28th November 2025BY TEAM IMPACT
Srivats TS appointed Senior VP and Head of Marketing at Reliance Retail
With nearly two decades of experience across global consumer and technology brands, Srivats steps into a pivotal leadership role after successful stints at Netflix, Swiggy, Quikr and Nokia
28th November 2025BY TEAM IMPACT
Sahil Chopra elevated to Vice President, Consumer Marketing, JioHotstar
Chopra previously served as Associate Vice President, Marketing at JioHotstar. He has more than 14 years of experience in D2C marketing, growth, and strategy
27th November 2025BY TEAM IMPACT
Arth by Emcure launches ‘Invest in Iron’ campaign with M.S. Dhoni
The ‘Invest in Iron’ campaign aims to raise nationwide awareness about anaemia and underline the role of iron in maintaining energy levels and overall health
27th November 2025BY TEAM IMPACT
YES BANK launches ‘Score Kya Hua’ to drive nationwide credit score awareness and literacy
The CSR initiative introduces a microsite offering free credit score checks, four TVCs and educational tools to build financial confidence across India
27th November 2025BY TEAM IMPACT
Bakingo collaborates with Kitkat to introduce new chocolate dessert range nationwide
The launch expands Bakingo’s menu with cupcakes, brownies, pastries and cakes made with Kitkat, bringing wafer-crunch desserts to customers across India
27th November 2025BY TEAM IMPACT
Omnicom–IPG Merger Closes, Creating the World’s Largest Marketing Powerhouse
The leadership structure for the merged entity to be unveiled on December 1
27th November 2025BY Kanchan Srivastava
Ajay Mehta Moves On After an 11-Year Run Shaping WPP Media’s Content Vision
Mehta is credited with building the branded-content vertical at Mindshare and GroupM (now WPP Media), turning content partnerships into a strategic differentiator
27th November 2025BY TEAM IMPACT
PUMA India onboards Ramprasad Sridharan as Managing Director
He will assume charge in December 2025, reporting directly to PUMA’s Chief Commercial Officer, Matthias Bäumer
26th November 2025BY TEAM IMPACT
TOP STORY
IMPACT Hall of Fame 2025: Lux and VML Singapore claim rank no. 58
Securing rank no. 58, Lux and VML Singapore’s “Hold My Loofah” turns Rahul Subramanian’s viral bathtub joke into a fun, self-care themed brand film
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