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AMIRI named official formalwear partner for FC Barcelona’s men’s and women’s teams
The luxury fashion house will design custom seasonal formalwear for FC Barcelona, drawing on the club’s historic blaugrana colours across player and leadership wardrobes
18th November 2025BY TEAM IMPACT
Godrej LAS pushes digital mindfulness with new ‘Accidental Invitation’ campaign
This edition expands home safety beyond locks, highlighting digital mindfulness and how oversharing on social media can become an “accidental invitation” to risks
18th November 2025BY TEAM IMPACT
Pronamel by Sensodyne debuts in India with focus on long-term enamel protection
It has launched a multi-platform awareness campaign to bridge the knowledge gap and promote healthier oral care habits in India
18th November 2025BY TEAM IMPACT
OPPO India launches ‘Make Your Moment’ campaign with the new Find X9 Series
Brand film captures real-life moments to mark the debut of OPPO’s new flagship Find X9 devices
18th November 2025BY TEAM IMPACT
Visa appoints Gaurav Ramdev as Head of Marketing, India and South Asia
Prior to this, Ramdev worked with Protean eGov Technologies as Chief Growth and Marketing Officer
18th November 2025BY TEAM IMPACT
Jindal Foundation launches ‘HER Kadam’, unifying its women-centric initiatives nationwide
The brand film shows women driving community change, using field visuals to portray resilience, skills, and ambition
18th November 2025BY TEAM IMPACT
Kapil Budukh joins Tribhovandas Bhimji Zaveri as Head of Marketing
Prior to this Budukh worked at Croma for more than 15 years, most recently as Vice President & Head of Marketing.
18th November 2025BY TEAM IMPACT
Shell Advance partners with Royal Enfield Motoverse 2025 as official lubricants partner
The partnership will create immersive experiences that help women riders gain the skills and confidence to maintain motorcycles and ride independently
18th November 2025BY TEAM IMPACT
Ting reimagines WiseLife’s brand identity after Shark Tank spotlight
Agency refreshes the yoga brand’s visual and digital system, incorporating feedback from the Sharks to build a clearer, more consistent identity
18th November 2025BY TEAM IMPACT
Adani Group unveils latest campaign ‘Aapke Safar Ke Humsafar’
The new film showcases how Adani Airports weave human connection into travel, marking one of the last projects guided by the late Piyush Pandey
18th November 2025BY TEAM IMPACT
YouTube expands AI capabilities, partners with IICT and AIIMS for digital learning
New Oxford Economics report values YouTube’s contribution at ₹16,000 crore to India’s GDP, as the platform announces AI tools and partnerships with IICT and AIIMS
18th November 2025BY TEAM IMPACT
I&B Ministry approves 26% hike in government print advertisement rates
Black & White ad rates for large dailies rise from Rs 47.40 to Rs 59.68 per sq cm, with added premiums for colour ads and preferred, high-visibility positions
18th November 2025BY TEAM IMPACT
YiPPee! launches ‘ActiLearn’ interactive workbook on plastic waste management
The initiative forms part of YiPPee! Better World’s efforts to promote awareness of plastic waste management among schoolchildren
18th November 2025BY TEAM IMPACT
WhatsApp Showcases Power of Voice Notes in New Rural India Film ‘Baatan Hi Baatan Mein’
Targeted at semi-rural and rural audiences, the film will run across single-screen theatres in Madhya Pradesh and will travel to over 240 villages and hamlets through mobile cinema screenings.
18th November 2025BY TEAM IMPACT
Amazon launches shoppable gaming experience on Roblox
US players can now buy real Amazon holiday gifts in Roblox via Amazon Anywhere, the first real-world e-commerce shop on the platform
17th November 2025BY TEAM IMPACT
Avvatar partners with Janhvi Kapoor for new digital push on its chocolate protein bar
The campaign uses a candid, relatable narrative to strengthen Avvatar’s play in India’s growing protein-snacking segment
17th November 2025BY TEAM IMPACT
South Indian Bank launches SIB HER Account tailored specifically for women
The new account bundles financial, lifestyle and protection features, offering women customers differentiated benefits across banking, insurance and loans
17th November 2025BY TEAM IMPACT
Bhavna Verma appointed VP - Strategy and M&A at Schneider Electric
Schneider Electric has appointed Ms. Bhavna Verma as VP – Strategy and M&A for the Greater India Zone. She succeeds Ms. Damini Chaudhari, who recently moved to the position of VP – Services
17th November 2025BY TEAM IMPACT
Delhi High Court gives CCI two weeks to respond to Madison’s plea
Madison is contesting the CCI’s inquiry into alleged collaboration in the ad sector, the next hearing will take place on December 8
17th November 2025BY TEAM IMPACT
Nupur Sarda Joins Forest Essentials as Head of Retail Marketing
Nupur Sarda has joined Forest Essentials as Head of Retail Marketing after completing eight years at VAHDAM® India
17th November 2025BY TEAM IMPACT
Fenesta windows highlight everyday dust drama amid wedding prep
Conceptualised by Titus Upputuru, the ad shows a wedding meeting disrupted by dust, ending with the line: “Switch to Fenesta Windows and Doors”
17th November 2025BY TEAM IMPACT
Tiles choose MYK LATICRETE in witty digital election campaign
The campaign shows tiles like vitrified, ceramic & glass mosaic “voting” for MYK LATICRETE, using election-style news to highlight reliability
17th November 2025BY TEAM IMPACT
Dove and Reebok Launch ‘Reborn Stronger’ Collaboration
The initiative brings together Dove’s positioning around care and Reebok’s long-standing association with strength and everyday resilience
17th November 2025BY TEAM IMPACT
Publicis Media launches Spark Foundry India, appoints Niti Kumar as CEO
Publicis Media India has launched Spark Foundry India to expand its media portfolio, appointing former Chief Growth Officer Niti Kumar as the new agency’s Chief Executive Officer
17th November 2025BY TEAM IMPACT
Little’s launches 1001-song Children’s Day album for kids
Piramal Consumer Healthcare (PCH) has released a 1001-song music album for its baby-care brand Little’s® in association with Punt Creative and Suno
14th November 2025BY TEAM IMPACT
Arpan Launches Child Safety Week 2025 with Vidya Balan
The 2025 theme, #POCSOPakadLega, aims to highlight accountability under the Protection of Children from Sexual Offences (POCSO) Act and address offender behaviour
14th November 2025BY TEAM IMPACT
Parle 20-20 Cookies Partners with ChildSafe Foundation for Children’s Day Activities
Parle Products marked Children’s Day with ChildSafe Foundation, hosting activities and distributing hampers as part of its 'Cookies Bole Toh… Parle 20-20' campaign
14th November 2025BY TEAM IMPACT
Duolingo English Test launches 360° campaign spotlighting student journeys across India
Conceptualised and produced by Kulfi Collective, the campaign presents the experiences of three students preparing for overseas education
14th November 2025BY TEAM IMPACT
Children’s Day campaign by Volkswagen India reflects on early love for cars
The brand revisits childhood memories through a manifesto-led campaign by 22feet Tribal Worldwide, supported by radio and digital extensions across major cities
14th November 2025BY TEAM IMPACT
Anita Kotwani Quits her role as Chief Client Officer, dentsu South Asia
Kotwani joined dentsu in 2020 as Carat India CEO, later becoming CEO Media South Asia in 2023, driving integrated, digital-first media strategies across agencies
14th November 2025BY RUHAIL AMIN
Jose Leon moves on from dentsu
After two years at dentsu, Jose Leon takes on new mandate at confidential AI-led consultancy
14th November 2025BY TEAM IMPACT
redBus launches Marathi campaign celebrating Maharashtra’s travel spirit
The ad film features relatable characters like Shinde Kaku and Aaba, humorously showing how redBus is the go-to travel app for every Maharashtrian
13th November 2025BY TEAM IMPACT
MediBuddy launches ‘Gold Rush Offer’ to make quality healthcare more affordable
The limited-time plan offers three months of unlimited online doctor consultations for ₹1,499, aimed at increasing accessibility to expert medical care
13th November 2025BY TEAM IMPACT
Crocs and Himesh Reshammiya Collaborate for ‘Your Crocs, Your Rizz’ Campaign
Conceptualised by Kulfi Collective, the campaign connects Crocs and Himesh Reshammiya with Gen Z’s culture of authenticity, self-expression, and everyday confidence
13th November 2025BY TEAM IMPACT
Akasa Air launches first-ever Children’s Day special meal under Café Akasa
Available through November, the festive meal celebrates the spirit of childhood with playful flavours and imaginative presentation
13th November 2025BY TEAM IMPACT
Ledure signs Ranbir Kapoor as brand ambassador
Ledure’s partnership with Ranbir Kapoor underscores its ambition to widen its national reach and drive expansion into emerging categories
13th November 2025BY TEAM IMPACT
Meezaan Jafri fronts Kora by NM’s ‘Crafted in Confidence’ campaign
The campaign draws from Jafri’s sharp style, offering a full wedding wardrobe from pastel kurtas to regal sherwanis and sleek tuxedos
13th November 2025BY TEAM IMPACT
Birla Estates partners with Gujarat Titans as Principal Sponsor ahead of IPL 2026
This partnership brings together two brands united by a shared vision of innovation, performance, and impact
13th November 2025BY TEAM IMPACT
Titan Eye+ introduces the ‘Ek Tara Test’ for children’s eye screening this Children’s Day
The campaign responds to the issue of undetected poor vision among children, which affects over three crore across the country and can impact learning and development
13th November 2025BY TEAM IMPACT
OS Studios Launches in India to Bridge the Gaming and Esports ‘Experience Gap’
OS Studios, a Project Worldwide agency known for creating fan experiences for brands such as Pokémon, Call of Duty, NBA and Major League Soccer, has announced its launch in India
13th November 2025BY TEAM IMPACT
Looks Salon Launches 2025 Wedding Campaign in Collaboration with Fairmont Mumbai
Looks Salon has announced its new 2025 Wedding Campaign, created in partnership with Fairmont Mumbai, leading fashion houses, and digital creators
13th November 2025BY TEAM IMPACT
Vamsi Murthy Joins Netflix as Senior Director and Marketing Head for India
Vamsi Murthy to helm Netflix India’s marketing, bringing his diverse experience from JioStar, ZEE5, and Myntra to the streaming giant
13th November 2025BY TEAM IMPACT
DreamSetGo and Salford City FC announce partnership; Beckham and Neville to visit India
DreamSetGo has partnered with Salford City FC, marking the club’s first Asian expansion. Co-owners David Beckham and Gary Neville will visit India to strengthen fan engagement
12th November 2025BY TEAM IMPACT
Oriflame appoints Robert Bensoussan as Chairman
He has previously worked with global brands like Jimmy Choo and Feelunique, and will now join Oriflame’s board
12th November 2025BY TEAM IMPACT
Prime Video Reaches 315 Million Monthly Ad-Supported Viewers Globally
Amazon has announced that Prime Video now reaches more than 315 million monthly ad-supported viewers worldwide, up from 200 million in April 2024
12th November 2025BY TEAM IMPACT
Kaizzen to lead communications and advocacy for Indian Beverage Association
The Indian Beverage Association has appointed Kaizzen as its strategic communication partner to manage public relations, advocacy, and stakeholder engagement across key industry issues
12th November 2025BY TEAM IMPACT
Pepe Jeans London Launches ‘Embrace the Chill’ Winter Campaign
The campaign focuses on practical winter style, layering, and comfort, featuring a mix of light and heavy winter wear.
12th November 2025BY TEAM IMPACT
A29 Wellbeing begins a new chapter with a film showcasing modern activewear
The brand offers a men’s and women’s collection featuring tees, sports bras, leggings, joggers, hoodies, and essential accessories
12th November 2025BY TEAM IMPACT
Swiggy expands ‘Crew’, its concierge-style travel and lifestyle app
Now available in Bengaluru, Mumbai, and NCR, Crew offers urban users end-to-end assistance across dining, travel, and daily tasks
12th November 2025BY TEAM IMPACT
WD Purple launches campaign to stress on authentic storage for security
Conceptualised by Adsyndicate, the campaign shows the CID trio highlighting how authentic WD Purple drives protect crucial footage
12th November 2025BY TEAM IMPACT
Navi UPI’s new campaign brings ‘Hurrypur’ to life, where everything moves fast
Conceptualised with creative agency Sideways, the campaign spans screens, streets, and social media
12th November 2025BY TEAM IMPACT
Choice launches ‘Investment Mein No Confusion’ campaign to simplify investing
The campaign promotes the Choice FinX app, helping users move from confusion to confident investing through clear, user-friendly financial solutions
12th November 2025BY TEAM IMPACT
Danone survey highlights nutrition’s role in diabetes management in India
The Protinex Diabetes Care study shows improved energy, strength, and blood sugar control among adults with Type-2 diabetes
12th November 2025BY TEAM IMPACT
Cheil India COO Mandeep Sharma Steps Down
Sharma joined the Samsung-owned advertising firm in mid-2024, initially overseeing the Samsung account before being promoted to Chief Operating Officer
11th November 2025BY TEAM IMPACT
4,575 betting, 367 personal care & 332 health ads found violative: ASCI report
Between Apr–Sep 2025, ASCI reviewed 6,841 complaints, investigated 6,117 ads; 98% needed fixes, marking a 70% rise in complaints vs last year
11th November 2025BY TEAM IMPACT
Skechers Ambassadors Kartik Aaryan and Ananya Panday join 6th Walkathon in Mumbai
The event saw over 9,000 participants celebrate fitness and community, with support from the GoSports Foundation
11th November 2025BY TEAM IMPACT
UNIQLO unveils new HEATTECH Cashmere campaign featuring Kareena Kapoor Khan
Set in a tranquil hill station, the film shows Kareena enjoying a cozy winter getaway, layering her HEATTECH Cashmere thermal
11th November 2025BY TEAM IMPACT
MapmyIndia Mappls partners with Survey of India and IOCL to expand Government business
The collaborations will see MapmyIndia Mappls power Survey of India’s National Geo Platform and deploy IoT-led fleet solutions for Indian Oil Corporation
11th November 2025BY TEAM IMPACT
Amazon Ads expands AI Video Generator to advertisers in India and seven global markets
Video Generator uses product pages and Amazon insights to create multi-scene videos, smartly summarising key clips for optimised ad formats
11th November 2025BY TEAM IMPACT
AlterType crafts ‘Joy Is On The House’ campaign for Chalet Hotels’ Athiva brand
The new campaign highlights Athiva’s focus on experience-led hospitality rooted in joy and modern design
11th November 2025BY TEAM IMPACT
Parachute Marks Presence at Times Square, New York
The display coincided with the city’s festive celebrations, which brought together members of the South Asian community and New Yorkers
11th November 2025BY TEAM IMPACT
Mind Your Language! launches ‘Neeche Wala Sab Dekh Lega’ campaign focused on South India
Mind Your Language! launches ‘Neeche Wala Sab Dekh Lega’, a campaign urging national brands to trust South India specialists to connect better with local audiences and festivals
11th November 2025BY TEAM IMPACT
Johnson’s Baby Introduces New Branding, Updated Formulations and Sustainable Packaging
Created by FCB Group India and Flirting Vision, the campaign shows a mother’s touch and Johnson’s Baby’s role in protecting what she treasures most
11th November 2025BY TEAM IMPACT
Vivek Kataria joins Amazon Music India as Brand Lead
He has previously worked at Tata Play for almost four years as GM – Brand Marketing, leading brand strategy for Tata Play Binge
10th November 2025BY TEAM IMPACT
Sharad Malhotra Appointed Managing Director of Nippon Paint India
As Managing Director, Malhotra will drive the overall strategy and direction of Nippon Paint India, focusing on sustainable growth across all segments of the paint market
10th November 2025BY TEAM IMPACT
Dave Lewis Appointed CEO of Diageo
Lewis brings over three decades of experience in the consumer goods and retail sectors. He is currently Chair of consumer health company Haleon and serves on the board of PepsiCo
10th November 2025BY TEAM IMPACT
Asian Paints Emporio showcases Italian artistry in new films with Dino Morea
Conceptualised by Ogilvy India, the campaign features three films that showcase Emporio’s 'Truly Italian' essence
10th November 2025BY TEAM IMPACT
Yas Island and Pickyourtrail launch ‘Smash the Ordinary’ AI–human travel campaign
Yas Island Abu Dhabi, in collaboration with Pickyourtrail, has launched 'Smash the Ordinary', a campaign that brings together Bollywood actress Sahher Bambba and AI influencer Naina
10th November 2025BY TEAM IMPACT
Offbeat or Off-Brand? Rethinking the Logic Behind Unlikely Influencer Collaborations
Odd brand collabs might grab eyeballs, but can they earn trust? Inside the evolving balance between authenticity, creativity, and connection
10th November 2025BY Ruchika Jha
Asian Paints partners with Spotify’s I-POP to bring its colour system to India’s pop stage
The collaboration brings Asian Paints’ 5,300-shade colour universe to Spotify’s pop event, blending visual art with India’s rising independent music culture
10th November 2025BY TEAM IMPACT
ReBid Launches In-House AI Creative Studio, Appoints Arnab Karmakar as Head of Creative AI
With this launch, ReBid expands its approach as an Agentic AI Agency, integrating data, media, and creativity supported by AI agents and human expertise
10th November 2025BY TEAM IMPACT
Kannan Ganesan Appointed as Myntra’s New Chief Financial Officer
Ganesan will succeed Abhishek Gupta, who has served as Myntra’s CFO for almost four years
10th November 2025BY TEAM IMPACT
Metro Brands ropes in Ariff Bham as AVP - Business Head, Sports Division
He spent nearly 12 years at Reliance Brands and has also worked with Diesel, Keynote Corporate Services, and The CEO’s Office at Reliance Brands
07th November 2025BY TEAM IMPACT
Prashant Iyer Moves On from Netflix After an 8-Year Journey
Prashant Iyer, Director – Films & Series Marketing at Netflix, has stepped down from his role after almost eight years with the streaming platform
07th November 2025BY TEAM IMPACT
Surya Roshni names Parul Phadke Head of Marketing & Advertising for Lighting, Durables
In her new role, she will focus on campaigns aimed at strengthening Surya Roshni’s position in the market and engaging its customer base
07th November 2025BY TEAM IMPACT
Boost Partners with Chennai Esports Global Championship to Support Gamer Endurance
Organised by the Sports Development Authority of TN (SDAT) in association with Skyesports, the CEGC is the first international esports tournament hosted under a state government initiative in India
07th November 2025BY TEAM IMPACT
Plum BodyLovin’ and Indu Ice Cream launch India’s first body lotion-inspired ice cream
The collaboration is based on Plum BodyLovin’s Vanilla Caramello Body Lotion, which has been reimagined as a limited-edition ice cream flavour
07th November 2025BY TEAM IMPACT
Curativity launches first campaign showcasing its platform-led brand work mode
Highlights the company’s digital workflow system that brings together marketers and over 300 independent brand experts
07th November 2025BY TEAM IMPACT
Himalaya partners with Indian Women’s Ice Hockey Team for #StrongWomenSoftSkin campaign
Featuring real athletes, the film highlights protection, performance, and moisturization that lasts in harsh climates
07th November 2025BY TEAM IMPACT
DSP Mutual Fund launches ‘No More’ to address impulsive investor behaviour
The initiative builds on DSP’s investor education efforts, highlighting real behavioural biases and emphasising mindful, goal-based investing
07th November 2025BY TEAM IMPACT
Karishma Kakar Appointed Associate Director – Marketing at ZEE Studios
Kakar transitions within the ZEE family, from digital entertainment to helming theatrical marketing at ZEE Studios
07th November 2025BY TEAM IMPACT
WPP Wins Reckitt’s European Media Mandate Across 21 Markets
WPP has secured a major media mandate from Reckitt, being appointed to handle media planning and buying across 21 European markets starting January 1, 2026
07th November 2025BY TEAM IMPACT
Sahi’s latest campaign calls on traders to move beyond outdated technology
The film shows traders deleting lagging apps and adopting streamlined workflows that mirror the post-festive spirit of renewal
06th November 2025BY TEAM IMPACT
Sakshi Tanwar stars in YesMadam’s new ad for Korean Body Polishing service
The ad has a nostalgic setup, where Tanwar breaks her “Sanskari” image to enjoy Korean Body Polishing
06th November 2025BY TEAM IMPACT
Marico Appoints PHD India as Integrated Media Agency
Marico Limited has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate following a multi-agency pitch
06th November 2025BY TEAM IMPACT
MiQ appoints Ribhu Mishra as Vice President – Revenue, India
Elevation aligns with MiQ’s plans for 2026 growth and increasing focus on CTV, advanced TV and its Sigma AI platform
06th November 2025BY TEAM IMPACT
Shriram Finance joins 112 Emergency Response awareness initiative in Gujarat
The company partners with EMRI Green Health Services to install emergency helpline awareness boards across key highways in Gujarat
06th November 2025BY TEAM IMPACT
Oswaal Books’ new film urges parents to check smiles, not just marks, this exam season
The film highlights how students juggle parental expectations, peer pressure, and anxiety, often hiding their emotions to stay focused on academics
06th November 2025BY TEAM IMPACT
BGMI and Talented launch ‘BGMI Drops’, a parody take on surrogate advertising
Campaign features three spoof films and a digital storefront, reinterpreting India’s surrogate ad format for internet-native audiences
06th November 2025BY TEAM IMPACT
Duroflex unveils new brand identity and positioning ‘Designed to De-Stress’
Duroflex has announced a new brand identity and positioning. The company’s new logo and colour palette are based on the concept of a ‘stress-free, motivating reset
06th November 2025BY TEAM IMPACT
Birla Opus Calista’s new film turns stress relief into art this World Stress Awareness Day
The film invites people to ‘let it all out’ by entering a black box and venting stress through playful wall-smashing with messy everyday items
06th November 2025BY TEAM IMPACT
Plush introduces ‘Period Insurance’ scheme allowing users refunds for discomfort
Initiative under ‘Adjust Mat Karo, Plush Use Karo’ campaign offers refund if users experience rashes or irritation, as informed by the company
06th November 2025BY TEAM IMPACT
Moshi Moshi strengthens client roster with Rapido’s Ownly and Underneat mandates
It will handle digital, content, and influencer marketing for Ownly, and lead branding, visual identity, and packaging design for Underneat
06th November 2025BY TEAM IMPACT
KFC Celebrates India’s win with cricketers Jemimah Rodrigues and Renuka Thakur
KFC has released a new video featuring cricketers Jemimah Rodrigues and Renuka Thakur celebrating India’s recent win with food from the Great KFC Feastival menu
06th November 2025BY TEAM IMPACT
Creativefuel Appoints Tanmay Sinha as AVP – Business Solutions & Operations
Before joining Creativefuel, Tanmay led business and campaign strategies for Prime Video, Flipkart, Philips, Xiaomi, Sony Pictures, AJIO, DaMENSCH, Canva and JioHotstar
06th November 2025BY TEAM IMPACT
Snap teams up with Perplexity in $400 million deal to bring AI-powered search to Snapchat
Under the agreement, Perplexity will compensate Snap through a combination of cash and equity, a revenue stream slated to kick in from 2026
06th November 2025BY TEAM IMPACT
Rakshit Hargave to be new CEO of Britannia Industries
Hargave, who is currently serving as CEO of Birla Opus, the paints venture of the Aditya Birla Group will step down from his role there on December 5
06th November 2025BY TEAM IMPACT
Blissclub launches ‘Bliss Police’ campaign challenging discomfort in women’s fashion
Campaign featuring Barkha Singh, Sakshi Sindwani and Rida Tharana calls out restrictive, uncomfortable fashion norms, as stated by the brand
05th November 2025BY TEAM IMPACT
Scapia unveils winter campaign and adds Store, Experiences and Add-On Credit Card
The 'Travellers on Our Mind' campaign unveils Scapia Store, Experiences and Add-On Credit Card, focusing on everyday travel behaviours
05th November 2025BY TEAM IMPACT
Systematix Group appoints Bhaskar Hazra and Partha Sengupta for Private Wealth Business
The appointment of Joint MD & CEOs marks Systematix’s focus on strengthening its private wealth business and expanding into domestic and overseas markets
05th November 2025BY TEAM IMPACT
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Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads
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