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Chola MS Says ‘Kal Ki Taiyaari’ Is Simple With Its Festive Campaign
Chola MS takes its festive campaign pan-India, using a 360-degree media push across digital platforms, regional languages and airport screens to make preparedness a simpler choice
13th October 2026BY TEAM IMPACT
Instamart’s NO!CE turns a Mumbai truck into a moving showcase of 1,300 products
The activation draws on the brand’s truck art-inspired packaging, covering a vehicle with snacks and beverages ranging from protein bars and smoothies to bhujia and chocolate cookies
13th October 2026BY TEAM IMPACT
Hilary Rhoda Says ‘Iss Festive Thoda Aurr’ With a Case for Going All Out
Hilary Rhoda’s festive campaign combines humorous micro-dramas, creator-led makeup tutorials and a curated beauty kit to encourage consumers to experiment with bolder looks affordably
13th October 2026BY TEAM IMPACT
Britannia Cakes launches ‘Unwrap the Joy of celebrations’ campaign prior to Durga Puja
Along with the launch of an ad-film, Britannia opted for six special packaging, interactive newspaper ads and outdoor
13th October 2026BY TEAM IMPACT
Shiprocket Quick brings Manoj Pahwa into ‘Toh Pehle Bata Deta’ campaign
The humour-led film centres on a seller caught between a family wedding and an uncertain courier pickup, highlighting Shiprocket Quick’s on-demand local delivery service
13th October 2026BY TEAM IMPACT
Rado Celebrates Smriti Mandhana’s Appointment as Indian Women’s Cricket Team Captain
Official brand ambassador of Rado Mandhana boasts a journey that reflects the Swiss brand’s values of ambition and perseverance
13th October 2026BY TEAM IMPACT
boAt ropes in Ravi Kishan, Shreya Kalra and Sufi Motiwala for Diwali campaign
The ‘Upgrade to boAt’ campaign uses humour to promote upgrades across personal audio, home entertainment, smartwatches and power banks, with festive discounts of up to 80%
13th October 2026BY TEAM IMPACT
beYon Says ‘Ye Toh Hona Hi Tha’ as Festive Sparkle Gets a Life of Its Own
Titan’s lab-grown diamond brand beYon makes its festive debut with a campaign starring Sheeba Chadha, Namita Dubey and Plabita Borthakur, celebrating jewellery as an impulse, not an occasion
13th October 2026BY TEAM IMPACT
BPCL’s Navratri campaign celebrates the little moments that bring families closer
The campaign follows a mother and daughter preparing for Garba, highlighting how shared traditions and thoughtful gestures become lasting memories
13th October 2026BY TEAM IMPACT
Gunjan Shah Swaps Footwear for Paper as He Joins JK Paper
JK Paper appoints former Bata India MD and CEO Gunjan Shah as President – Paper, bringing cross-sector leadership experience across FMCG, footwear, consumer durables and telecoms
13th October 2026BY TEAM IMPACT
GetLook ropes in Vaani Kapoor for upcoming brand campaign
The campaign series will spotlight the at-home beauty platform’s services, focusing on convenience, hygiene and trained professionals ahead of Navratri
12th October 2026BY TEAM IMPACT
TVS iQube launches ‘EV yani iQube’ campaign ahead of festive season
Conceptualised by Dentsu, the film uses a child’s questions to highlight the electric scooter’s features and its role in family life
12th October 2026BY TEAM IMPACT
Ghadi Detergent partners with One Source for digital marketing
The mandate spans digital strategy, creative storytelling, social media and online brand building to strengthen the detergent brand’s digital presence
12th October 2026BY TEAM IMPACT
TIGER AND KRISHNA SHROFF LAUNCH MATRIX WELLNESS, EXPANDING THEIR MATRIX ECOSYSTEM
The Shroff siblings introduce a 10,000 sq. ft. fitness and wellness platform combining training, recovery therapies and movement experiences
12th October 2026BY TEAM IMPACT
JW Marriott launches ‘Stay in the Moment’ campaign Ft. Aishwarya Rai Bachchan
The ad-film was shot at JW Marriott Juhu, following the collaboration between the actress and the brand in June
12th October 2026BY TEAM IMPACT
Fortis Healthcare Launches #ConsultFirst Campaign with RepIndia
The campaign encourages people to seek professional medical advice before relying on search engines, AI tools, home remedies or any informal recommendation
12th October 2026BY TEAM IMPACT
McDonald’s India launches ‘Tyohaar ki Taiyaari Mein Thodi Mazedaari’ campaign
The ad campaign, designed for West and South India, consists of two ad-films that were created by McCann India
12th October 2026BY TEAM IMPACT
Flipkart opts for OOH Big Billion Days campaign
Conceptualised by OAP Mediatech, the installation reflects how outdoor advertising can move beyond static visibility to create an experience around a brand campaign
12th October 2026BY TEAM IMPACT
Kapil Suri to join Netflix as Director, Business Development for India
Suri moves from Amazon, bringing over 25 years of experience across media, content distribution, digital platforms and strategic partnerships
12th October 2026BY TEAM IMPACT
Eeken by Paragon unveils new campaign, ‘Our Kinda 9-5,’ for Autumn-Winter season
Designed by Makani Creatives, the campaign speaks about a range of footwear for the younger generation that goes beyond work hours
12th October 2026BY TEAM IMPACT
Raj Nayak Steps Down as YAAP Digital Chairman and Managing Director
Raj Nayak, who took over as CMD in July this year, has resigned from his role, citing the demands of a full-time operational position
12th October 2026BY TEAM IMPACT
Obveus Wins Twinings India and Ovaltine India Retainers
Strengthening its FMCG and integrated marketing portfolio, the independent agency adds two globally established brands from Associated British Foods to its roster
12th October 2026BY TEAM IMPACT
ASUS India appoints Raghav Juyal as brand ambassador, launches accessories campaign
The campaign highlights ASUS’ Free Doorstep Replacement Service for eligible accessories under warranty, including mice, keyboards, backpacks, adapters and chargers
12th October 2026BY TEAM IMPACT
Aon promotes Jayavani Sarkar to Head of Digital Marketing-GCC
With two years of experience across digital marketing, marketing operations, analytics and business transformation, Jayavani Sarkar joins from Delloite
12th October 2026BY TEAM IMPACT
Cadbury Celebrations turns neighbours’ nok-jhok into a Diwali campaign
The campaign features a TV and digital film and a short film titled ‘The Neighbour’, alongside a festive portfolio that includes new Milky Mithai Squares
12th October 2026BY TEAM IMPACT
PayU and Malaysia Airlines sign MoU to explore digital booking and payment solutions
The partnership will explore flexible payment options, exclusive offers and tailored propositions for leisure, premium, student and corporate travellers
12th October 2026BY TEAM IMPACT
Black & White Non-Alcoholic launches ‘Drop the Façade’ campaign on authentic connections
The film features the brand’s iconic terriers, Scottie and Westie, as catalysts for more natural social interactions
12th October 2026BY TEAM IMPACT
Gresbond by Kajaria names Ranveer Singh as brand ambassador
The national campaign, titled ‘Tile Expert Ka Tile Adhesive’, is scheduled to roll out from October 16 across digital, social media, out-of-home and on-ground activations
12th October 2026BY TEAM IMPACT
LOVETC launches ‘Alter Ego’ collection with Tamannaah Bhatia
The campaign builds anticipation through a 48-hour social media activation, followed by a film and an integrated rollout across OOH, airports, cinemas and digital platforms
12th October 2026BY TEAM IMPACT
CheilX appoints Tania Sinha to lead Delhi office
Sinha joins from Ogilvy, where she led the Sparkling INSWA category for Sprite, Fanta and Thums Up, bringing over two decades of experience across brand building and integrated marketing
12th October 2026BY TEAM IMPACT
Veeba appoints Upendra Mishra as Head of Trade Marketing
Mishra joins from Patanjali Foods, bringing over 15 years of experience across sales and marketing
09th October 2026BY TEAM IMPACT
HCL Group elevates Nikhil Soni to Head of Brand & Marketing
Soni, who has been with the group for over 11 years, will oversee brand, sports, culture, learning and environment
09th October 2026BY TEAM IMPACT
Amazon Ads, MMA Global and WPP Media launch full-funnel advertising playbook
‘From Fragmentation to One View’ finds that 82% of advertisers aspire to full-funnel execution, but only 18% report being very successful, with unified cross-channel measurement emerging as a hurdle
09th October 2026BY TEAM IMPACT
vivo V80 and Sidharth Malhotra, Kiara Advani Turn the Journey Home Into a Story
vivo India’s festive campaign features Sidharth Malhotra and Kiara Advani capturing the people, places and spontaneous moments of a journey home with the V80
09th October 2026BY TEAM IMPACT
Josy Paul elevated to Chairman and Group Chief Creative Officer of BBDO Group India
Paul will oversee creative vision across BBDO India, Ulka and Mudra following Jitender Dabas’ appointment as group CEO
09th October 2026BY TEAM IMPACT
Airtel launches Safe Report to show customers how its network blocks digital fraud
Available on the Airtel App, the personalised report details scam alerts, unsafe links blocked and OTP fraud warnings sent to customers through the telco’s Safe Network
09th October 2026BY TEAM IMPACT
Myntra Moves the Internet’s Familiar Faces Into One Building for a Little Drama
Myntra’s four-part micro-drama, ‘Folks in the Building’, brings familiar internet personalities together as fictional neighbours, blending comedy, creator culture and brand storytelling
09th October 2026BY TEAM IMPACT
OPPO partners with Lollapalooza India 2027 as Associate Partner
The partnership will bring Reno Series experiences to Lollapalooza India 2027 through interactive activations, connecting OPPO’s creative technology with Gen Z’s interest in music & live experiences
09th October 2026BY TEAM IMPACT
Himalaya BabyCare launches Gentle Baby Wash campaign around baby’s first bath
The eight-language film highlights the product’s soap-free formula, pH 5.5 balance and natural ingredients
09th October 2026BY TEAM IMPACT
MrMed launches ‘Care for the Caregiver’ initiative with film ‘Kuch Hoga Toh Batana’
With the brand film, the online pharmacy brand specialising in critical care medicines, aims to draw attention to sacrifices of the family members and caregivers of the patient
09th October 2026BY TEAM IMPACT
Taneira celebrates self-admiration with ‘Solah Shringaar,’ a festive campaign
The campaign film, conceptualised by Famous Innovations and directed by Ria Singh, celebrates the personal moments of self-admiration that shape festive dressing.
09th October 2026BY TEAM IMPACT
Christopher Paul appointed SVP, Client Services at WPP Media
Paul will lead WPP Media’s Tamil Nadu business, focusing on client relationships, business growth and strategic direction across brands
09th October 2026BY TEAM IMPACT
Ravi Garg takes on expanded role at Meta as MD, Enterprise Business for APAC
Garg was previously Country Director – Business Messaging & Payments at WhatsApp, a role he held from July 2021 to September 2026
09th October 2026BY TEAM IMPACT
Imperial Blue Packaged Drinking Water brings back ‘Men Will Be Men’ with new campaign
Conceptualised by 82.5 Grey, the campaign revisits the iconic lift setting with a younger cast and a female director, while retaining the franchise’s focus on everyday male quirks and humour
08th October 2026BY TEAM IMPACT
Virat Khanna joins Tata Consumer Products as VP, Marketing & Innovation, Beverages
Khanna moves to Tata Consumer Products after more than five years at Dabur India, where he most recently led marketing for the skincare business
08th October 2026BY TEAM IMPACT
Welspun brings everyday household frustrations to life in ‘Itna Drama Kyun?’ campaign
Fronted by Vidya Balan, the campaign uses cinematic humour to highlight how everyday home inconveniences can be solved with the right products
08th October 2026BY TEAM IMPACT
ABFR brand Aurelia launches ‘Styled by Ananya’ campaign, ft. Ananya Panday
With the WhatsApp AI-enabled Try-On feature, the campaign brings together celebrity styling, technology and festive collection all under one roof
08th October 2026BY TEAM IMPACT
Nihar Shanti Amla launches AI-led initiative ‘Shanti Se Poocho’
The initiative introduces ‘Shanti’, an AI-powered digital companion designed to offer women guidance and reassurance across everyday decisions and dilemmas
08th October 2026BY TEAM IMPACT
Flipkart Minutes names Dibyendu Sen as Associate Director- Brand Partnerships
With over 14 years of experience, Sen comes joins back to Flipkart after 2 years, after working with Paytm Ads
08th October 2026BY TEAM IMPACT
MAGGI Turns the Spotlight on Emotional Connection with ‘The Togetherness Table’
The social experiment brings families and couples together to highlight how everyday distractions can create emotional distance, even among those living under the same roof
08th October 2026BY TEAM IMPACT
Two Brothers India Farms Asks: Did India Win Freedom But Lose Its Food?
Two Brothers India Farms launches Kranti Cookbook AI with Glassbox, inviting Indians to rediscover pre-colonial cuisine and contribute recipes to a living archive of food heritage
08th October 2026BY TEAM IMPACT
Cetaphil Baby’s New DVC features Rohit Sharma and Ritika Sajdeh
The campaign uses the ‘Baby kis par gaya hai?’ debate to highlight the specific needs of delicate baby skin
08th October 2026BY TEAM IMPACT
Bijliride partners with Flipkart Minutes to deploy EV fleet across five cities
The partnership will roll out electric two-wheelers across Delhi NCR, Bengaluru, Mumbai, Hyderabad and Pune ahead of the festive season
08th October 2026BY TEAM IMPACT
Aditya Birla’s Indriya launches ‘Festival of Love’ campaign
Conceptualised by Ogilvy West, the ad campaign , featuring actor-couple Aditi Rai Hydari & Siddharth, spotlights the ancient Gulabi Meenakari design, giving it a modern, minimal touch
08th October 2026BY TEAM IMPACT
Acer extends Akshay Kumar partnership to luggage portfolio
The actor will contribute to Acer Fashion’s luggage portfolio and future product development, extending his association beyond brand endorsement
08th October 2026BY TEAM IMPACT
Chheda’s in collaboration with Ching’s launches ‘OG Snack Pack’
The combination ends up giving the consumers a perfect pair of the crunch of traditional chakli with the spicy, garlicky kick of schezwan flavour
08th October 2026BY TEAM IMPACT
CaratLane marks 18 years with anniversary film celebrating precious stories
Starring Yami Gautam Dhar, the brand’s first-ever ambassador, the film celebrates the women and moments that have shaped CaratLane’s journey since 2008
08th October 2026BY TEAM IMPACT
Fabelle brings the nine Navarasas to life through chocolate and music
Created with ITC Sangeet Research Academy, the collection pairs nine handcrafted pralines with original musical interpretations of the Navarasas
08th October 2026BY TEAM IMPACT
Beyond Cinema: Recalling Nana Patekar’s Commercial screen persona
Patekar’s ad campaigns remain iconic, extending his role from just a Bollywood star, as the industry mourns the loss
08th October 2026BY TEAM IMPACT
NEWME turns everyday dressing into a mood with first AI-led campaign ‘#NEWMEeveryday’
The campaign follows Gen Z women across college, work, travel, dates and everyday moments, using an AI-generated brand film and original anthem ‘The Chameleon Effect’
08th October 2026BY TEAM IMPACT
JioStar unveils new cricket Ad campaign ft. ‘RO-KO’ duo
Conceptualised by JioStar, the ad captures candid moments of Kohli and Rohit, ahead of the 2027 cricket season, starting 13 December with Sri Lanka series
08th October 2026BY TEAM IMPACT
NielsenIQ appoints Puneet Sharma as Managing Director, India
Sharma joins the role after serving as Sales Director at Kenvue, bringing over two decades of experience across consumer and service businesses
08th October 2026BY TEAM IMPACT
Eveready India unveils ULTIMA Portable Liquid Vaporiser
Under the integrated campaign ‘Unplug and Use Anywhere’, Eveready widens its base in the household market, with the launch of mosquito vaporiser
08th October 2026BY TEAM IMPACT
CoinSwitch launches ‘Market Protect’ campaign with Ronit Roy and Darsheel Safary
The campaign introduces a limited benefit against realised losses on eligible Bitcoin spot trades for qualifying new users, subject to applicable terms and a lifetime limit of ₹500
08th October 2026BY TEAM IMPACT
Zivame launches ‘Feel-Good Movement’ for its activewear range
Conceptualised by Jio Creative Labs, this campaign reflects the philosophy behind Zivame Activewear, designed to look and feel good across every kind of movement
08th October 2026BY TEAM IMPACT
McCann’s Tyler Turnbull set to become WPP Creative global CEO
Turnbull is expected to succeed Jon Cook, who is set to step down by March after leading WPP Creative since 2020
08th October 2026BY TEAM IMPACT
Bridgestone Takes a Ride Into Punjabi Pop With Parmish Verma’s ‘Drive Thru’
Bridgestone India teams up with Parmish Verma on ‘Drive Thru’, weaving the tyre brand into the singer’s road-trip narrative rather than interrupting it with an ad
07th October 2026BY TEAM IMPACT
Flipkart Gives Old Appliances a Retirement Home of Their Own
Flipkart’s ‘Home for Old Age Appliances’ campaign turns the everyday reluctance to replace ageing appliances into a playful case for exchanging them during Big Billion Days
07th October 2026BY TEAM IMPACT
CRED Foundation Turns Credit Lessons Into Something You Might Actually Enjoy
CRED Foundation’s first educational campaign uses humour, wit and celebrities to make credit concepts easier to understand, encouraging more informed and responsible financial behaviour
07th October 2026BY TEAM IMPACT
Apollo Consumer Products promotes Bhubneshwar Prasad to General Manager - Category
Prasad will take end-to-end ownership of the branded products portfolio across omnichannel platforms
07th October 2026BY TEAM IMPACT
Pidilite Industries elevates Pankaj Bhatia to Head of Sales
With almost a decade of experience in Pidilite Industries, across five roles, Bhatia has also worked in Maruti Suzuki and Indian Oil Corporation Limited
07th October 2026BY TEAM IMPACT
Amit Kumar to lead Google Cloud India on an interim basis as Sashikumar Sreedharan exits
Sreedharan is moving on from Google to pursue an external opportunity after holding leadership roles across APAC and India
07th October 2026BY TEAM IMPACT
Borosil launches ‘Designed for a Better You’ campaign with two product films
The films for Klip-N-Store Glass Containers and Vita Rich Slow Juicer focus on everyday problems and product design-led solutions
07th October 2026BY TEAM IMPACT
Amazon Ad launches new advertising formats on Prime Video
The new service creates a new single destination for advertisers to engage Prime Video’s premium audience, and Amazon MX Player’s expansive reach
07th October 2026BY TEAM IMPACT
Swiggy's Dineout Gets a Fresh Look to Make Its Mark on India’s Dining-Out Scene
Dineout becomes the consumer-facing name as Swiggy remains part of its visual identity, backed by a sharper logo and refreshed mint-green look
07th October 2026BY TEAM IMPACT
Google India launches ‘Samjhe. Samjhaaye. Raah dikhaye.’ campaign for AI Mode in Search
Conceptualised with McCann India, the campaign uses everyday situations to demonstrate how AI Mode can help users work through complex, multi-step questions
07th October 2026BY TEAM IMPACT
Lenskart launches ‘Shunya’ eyewear collection with music-led campaign
The 37-style collection draws from Indian musical traditions, while ‘Lenskart Live: Sounds of Shunya’ brings 10 artists together for five evenings of performances
07th October 2026BY TEAM IMPACT
Tata Consumer Products promotes Om Prakash Reddy as General Manager
Reddy was earlier Deputy General Manager – Shopper Marketing, AP & Telangana
07th October 2026BY TEAM IMPACT
California Almonds Says Diwali Gifting Should Include ‘EveryBuddy’
California Almonds’ ‘Badam for EveryBuddy’ reimagines Diwali gifting for younger consumers, celebrating friends who have become family, from work buddies to travel companions
07th October 2026BY TEAM IMPACT
GAIL Turns Clean Energy Into a Family Affair With ‘Wah Kya Energy Hai’ Season 2
GAIL returns with four films and an anthem to make cleaner energy choices more relatable, using humour, everyday situations and a sharper focus on Gen Z
07th October 2026BY TEAM IMPACT
Delhi HC Pauses FSSAI Ban; PepsiCo, Monster and Reliance Can Retain ‘Energy Drink’ Label
The court has put the regulator’s directive on hold, giving the three companies relief after they said the ban had disrupted operations and led to products being pulled from circulation
07th October 2026BY TEAM IMPACT
Fastrack Perfumes Makes Fragrance Look Good Enough to Eat With Pratibha Ranta
Fastrack Perfumes brings its gourmand collection to life with Ranta, turning familiar food cues into a playful, sensorial take on scents inspired by indulgence
07th October 2026BY TEAM IMPACT
‘Ghoonghat Se Helmet Tak’: Avaada Foundation Showcases Badnu Girls Breaking Barriers
The initiative has supported young cricketers from Rajasthan with training, equipment and education, with players going on to win state titles, national medals and earn Delhi Capitals trials
07th October 2026BY TEAM IMPACT
Zouk partners with The Script Room to launch Kriti Sanon-led campaign
The ‘Always Holding Your Hand’ campaign personifies the everyday bag as a companion, with Kriti Sanon returning as Zouk’s brand ambassador
07th October 2026BY TEAM IMPACT
Flipkart brings Samsung Galaxy S25 deal to life with Tamannaah Bhatia campaign
SW Network’s social-first campaign uses disbelief around the Big Billion Days offer to drive curiosity around the Galaxy S25
06th October 2026BY TEAM IMPACT
Royal Challenge Packaged Drinking Water enters streetwear with Gully Labs collaboration
The limited-edition sneaker drop brings the brand’s ‘Choose Bold’ platform into India’s streetwear culture
06th October 2026BY TEAM IMPACT
Cetaphil launches new campaign focused on skin barrier care
‘Skin Barrier Strong. Toh Skincare Routine On’ highlights the role of moisturisers in supporting everyday skin barrier health
06th October 2026BY TEAM IMPACT
Eggoz ropes in Boman Irani as brand ambassador
The association marks a new campaign for the egg brand, conceptualised by ANC and centred on everyday nutrition and enjoyment
06th October 2026BY TEAM IMPACT
Sarabjeet Ghadiok joins Sodexo as Head of Marketing
Ghadiok moves from Taboola, where he served as Senior Client Partner, to lead marketing initiatives at Sodexo
06th October 2026BY TEAM IMPACT
Flipkart elevates Souhardya Banerjee to Director
With expertise across Business Development, Digital Marketing, Partner Relationships and Management, Banerjee have previously worked in the Flipkart Minutes team, heading business development
06th October 2026BY TEAM IMPACT
DS Group unveils Season 4 of ‘Pujoy Pulse’ campaign
The 4th season of ‘Pujoy Pulse’ will have a 500-Drone Show over the Kolkata Skyline, interactive Dhaak game and several over outdoor activities as a part of the campaign
06th October 2026BY TEAM IMPACT
Gaurav Kaul appointed MD & CEO of Cipla Health
Kaul moves into the role after more than five years at Cipla, where he most recently served as Chief Commercial Head – Rx, India Business
06th October 2026BY TEAM IMPACT
Asian Paints bets on 'worry-free' painting with new Beautiful Homes Services campaign
The new campaign uses wedding preparations to showcase AI-powered visualisation, design guidance, professional supervision & a guaranteed on-time completion backed by a 20% money-back assurance
06th October 2026BY TEAM IMPACT
FUJIFILM India Gets Rashmika Mandanna to Put the Focus on Everyday Moments
FUJIFILM India names Rashmika Mandanna as brand ambassador for its Imaging Solutions portfolio, spanning Electronic Imaging, instax™ and Photo Imaging across India
06th October 2026BY TEAM IMPACT
HMD Gets Into the Vibe With Sreeleela as Its New Smartphone Face
HMD names Sreeleela as the Vibe Face of its smartphones, bringing her contemporary appeal to a 360-degree festive campaign spanning digital, outdoor, social and more
06th October 2026BY TEAM IMPACT
H&M Beauty India names Sharvari Wagh as first Brand Ambassador
The new assortment includes a wide range of beauty products the Blush & Glow Duo Palette, and a lot more which will be available online as well as at all H&M stores across India from October 1
06th October 2026BY TEAM IMPACT
Tilt Brings Giamaria Fernandes On Board To Head Design
Tilt Brand Solutions appoints Giamaria Fernandes as President & Head of Design, bringing her multidisciplinary experience across design, digital, branding, packaging and experiences
06th October 2026BY TEAM IMPACT
Sangeetha Puts the Phone Handover Where No Phone Ad Has Gone Before
Sangeetha.com and tgthr. turn the brand’s 30-minute delivery promise into four quirky films, shifting the action from the phone store to the customer’s doorstep
06th October 2026BY TEAM IMPACT
realme launches ‘#RealWaliDiwali’ campaign
Moving on from the regular family montages advertisements, realme has moved forward with a campaign that focuses on the GenZ way of advertising
06th October 2026BY TEAM IMPACT
Godawan Makes Its Conservation Story by Hand, One Ceramic Piece at a Time
Godawan’s handcrafted stop-motion film, The Godawan brings conservation, Rajasthan’s craft heritage and the Great Indian Bustard together through 5,200 ceramic pieces
06th October 2026BY TEAM IMPACT
TOP STORY
FMCG Buying Intent: What’s Behind the Consumer Pullback?
With an 11.9% monthly dip in FMCG buying intent, experts decode the reasons behind a more cautious consumer
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