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- Christina Moniz
- reputation management
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- M&E Industry
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- IMPACT Magazine
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- TV
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- news channels
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- BARC
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- Zee
- Network18
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- Dipali Banka
- news channels
- kids channels
- kids channels
- Nielsen
- Network18
- Cartoon Network
- Raj Jain
- Times of India
- Kaacon Sethi
- Mathrubhumi
- Shreyams Kumar
- The Hindu
- Outlook Group
- Dipali Banka
- Times of India
- Kaacon Sethi
- Kaacon Sethi
- Mathrubhumi
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- Chris Hirst
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- Srabana Lahiri
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- PR
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- interview
- reputation management
- IMPACT magazine
- Christina Moniz
- Adfactors
- OTT
- video
- video
- entertainment
- Zee5
- MXPlayer
- Lionsgate
- Star
- Disney
- Dipali Banka
- Lionsgate
- Digital
- advertising
- digital agencies
- digital agencies
- Digital
- advertising
- digital agencies
- Creative agencies
- advertising
- COVID-19
- WFH
- Neeta Nair
- IMPACT magazine
- WFH
- Vivo
- top spenders
- film
- Covid-19 crisis
- Nipun Marya
- Brand Strategy
- Neeta Nair
- interview
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- PR
- Digital
- Ameer Ismail
- Ameer Ismail
- Madan Bahal
- Valerie Pinto
- Archana Jain
- Valerie Pinto
- Archana Jain
- Archana Jain
- coronavirus
- lockdown
- Christina Moniz
- VENTES AVENUES
- VIDMATE
- all in-app
- advertising inventory
- Harry Yang
- Fauzan A Rahim
- Ashish Bhasin
- advertising
- Dentsu Aegis Network
- media agency
- interview
- Christina Moniz
- Backbeat
- BEATING THE CORONA APOCALYPSE
- Rahul Puri
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- Interview
- PROGRESSIVE FASHION
- Uma Talreja
- Shoppers Stop
- Mankind Pharma
- Visa
- Navneet
- Tata Sky
- VIRUS
- support consumers
- healthcare
- COVID-19 outbreak
- COVID-19
- shutdown
- media agencies
- Ashish Bhasin
- Markeating
- COVID-19
- Print and Radio
- Neeta Nair
- RADIO
- PANDEMIC
- EULARIE SALDANHA
- POST LOCKDOWN
- stay at home
- COVID-19
- pandemic
- EULARIE SALDANHA
- EULARIE SALDANHA
- Events
- COVID-19
- pandemic
- EXPERIENTIAL
- COVID-19
- pandemic
- EULARIE SALDANHA
- EULARIE SALDANHA
- EXPERIENTIAL
- Events
- EULARIE SALDANHA
- Goutam Rakshit
- advertising industry
- demise
- Advertising Avenues
- Onida Devil
- VIP Skybags
- Sam Balsara
- COVID-19
- risis
- Crisis
- Cover Story
- lockdown
- CMO
- Uma Talreja
- Interview
- Marketing
- Shoppers Stop
- COVID-19
- Recycle
- Advertising
- Christina Moniz
- COVID-19
- relief efforts
- CSR
- India Inc
- Corporates
- HUL
- Tata
- Reliance
- Adani
- Godrej
- Marico
- Azim Premji
- philanthropy
- Mahindra
- Vedanta
- Nestle
- BCCI
- Christina Moniz
- IMPACT
- Backbeat
- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- COVID-19
- media
- advertising
- cover story
- IMPACT magazine
- OOH
- experiential
- marketing
- radio
- Tribute
- In Memoriam
- Goutam Rakshit
- Sam Balsara
- Madison
- Advertising Avenues
- media agencies
- advertising
- COVID-19
- shutdown
- Ashish Bhasin
- Navin Khemka
- Ajay Gupte
- Rana Barua
- MA Parthasarathy
- Madison Media
- Christina Moniz
- marketing
- COVID-19
- shutdown
- Grofers
- Dineout
- Kotak Mahindra
- Orient Electric
- Hamdard
- Neeta Nair
- Experiential
- events
- marketing
- Roshan Abbas
- Bryan Tellis
- Ranjit Raina
- Sanjoy Roy
- COVID-19
- EEMA
- Eularie Saldhana
- OOH
- Eularie Saldanha
- COVID-19
- advertising
- shutdown
- Noomi Mehta
- Fabian Trevor Cowan
- Mukesh Gupta
- Radio
- COVID-19
- Eularie Saldanha
- advertising
- government
- Rahul Namjoshi
- Ashit Kukian
- MV Shreyams Kumar
- Nisha Narayanan
- Abe Thomas
- IMPACT
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- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- IMPACT
- Backbeat
- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- MANKIND PHARMA
- VISA
- NAVNEET
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- marketing
- COVID-19
- shutdown
- Grofers
- Dineout
- Kotak Mahindra
- Orient Electric
- Hamdard
- Neeta Nair
- media agencies
- advertising
- COVID-19
- shutdown
- Ashish Bhasin
- Navin Khemka
- Ajay Gupte
- Rana Barua
- MA Parthasarathy
- Madison Media
- Christina Moniz
- Radio
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- Eularie Saldanha
- advertising
- government
- Rahul Namjoshi
- Ashit Kukian
- MV Shreyams Kumar
- Nisha Narayanan
- Abe Thomas
- Mrico
- christina Moniz
- HUL
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- COVID-19
- VIRUS
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- events
- marketing
- Roshan Abbas
- Bryan Tellis
- Ranjit Raina
- Sanjoy Roy
- COVID-19
- EEMA
- Eularie Saldhana
- OOH
- Eularie Saldanha
- COVID-19
- advertising
- shutdown
- Noomi Mehta
- Fabian Trevor Cowan
- Mukesh Gupta
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- MAHESH CHAUHAN
- Salt Brand Solutions
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- NEETA NAIR
- lockdown
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- CMO
- Interview
- Ritesh Ghosal
- Infiniti Retail Limited
- Croma Ltd
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- HUL
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- INOX
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- SUN TV
- Britannia
- Sony Pictures Networks
- Nippon Paint
- myUpchar
- Chqbook.com
- Thyrocare
- Blue Dart
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- IMPACT magazine
- Backbeat
- Neha Motwani
- COVID-19
- fitness
- productivity
- wellness
- Prasoon Pandey
- Corcoise
- family
- Sony Entertainment
- Amitabh Bachchan
- Rajinikanth
- Alia Bhatt
- Chiranjeevi
- Mohanlal
- Diljit Dosanjh
- Kalyan Jewellers
- Interview
- Neeta Nair
- Mahesh Chauhan
- Salt Brand Solutions
- Coronavirus
- brand marketing
- opinion
- IMPACT magazine
- Advertising
- WFH
- ad films
- creative
- COVID-19
- Asian Paints
- Mankind Pharma
- Tata Sky
- Vivo
- Neeta Nair
- Corporate
- CSR
- social outreach
- brands
- UNICEF
- HUL
- Pepsico
- INOX
- Thyrocare
- myUpchar
- Britannia
- Christina Moniz
- Croma
- Ritesh Ghosal
- Interview
- Marketing
- COVID-19
- lockdown
- consumer durables
- Anjana Naskar
- Prasun Kumar
- CMO
- Magicbricks.com
- CMO
- Prasun Kumar
- Magicbricks.com
- Roshan Abbas
- Kommune
- COVID-19
- E-commerce
- Joy Ghoshal
- Vikas Gupta
- Entertainer No. 1
- Flipkart
- #WeddingsFromHome
- Leo Burnett
- Shaadi.com
- LOCKDOWN
- Meghna Ghai Puri
- Whistling Woods International
- Learning new skills
- Interview
- Godrej Appliances
- Swati Rathi
- #HumSabHomeMakers
- Creative Zone
- Oriflame India
- Vodafone
- Amandeep Singh
- Naveen Anand
- Kiran Antony
- Kavita Nair
- Spotlight
- Anjali N. Kumar
- Arita Sarkar
- Laxmi Prasad Pant
- Pradeep Dhivar
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- COVID-19
- influencers
- Influencer
- Interview
- Jose Covaco
- SAURABH VARMA
- gaming
- Nazara.com
- NEETA NAIR
- agency
- Publicis Communications
- COVID-19
- INDIA
- REPORT
- Zoom
- fake news
- Vivek Pandey
- Times Internet
- fake news
- Vivek Pandey
- Times Internet
- Kantar
- survey
- COVID-19
- small business
- revenue
- impact
- Rikki Agarwal
- LEADER
- Blink Digital
- Rachna Anbumani
- Interview
- Lavazza India
- Linc Pentonic
- Godrej Group
- ICICI Prudential Mutual Fund
- Sterlite Power
- FIRST RESPONDERS
- Diwakar Sharma
- Vinod Gopi
- Malayala Manorama
- Mid-day
- Rijo Joseph
- Pradeep Joseph
- Media
- journalism
- COVID-19
- first responders
- news
- Dipali Banka
- Rachna Anbumani
- Lavazza
- coffee
- interview
- quarantine
- marketing
- Anjana Naskar
- Rikki Agarwal
- Blink Digital
- engineering
- Backbeat
- IMPACT magazine
- digital marketing
- Avance
- Newspapers
- Survey
- lockdown
- Print media
- IMPACT magazine
- spotlight
- IMPACT magazine
- cover story
- TV
- smartphones
- BARC
- Nielsen
- Dipali Banka
- OTT
- Netflix
- Nielsen
- VOOT
- MX Player
- Netflix
- Amazon Prime
- Hoichoi
- Sunil Lulla
- BARC
- Strong double-digit growth has been seen across various segments of OTTs (movies
- originals
- etc) while audio-streaming apps showed a decline
- possibly on account of commuting going down
- says a Nielsen research report ‘India Smartphone Behaviour’. According to the report
- during the pre-COVID-19 period
- the amount of time that consumers spent on smartphones was about 3 hours 22 minutes
- and it has increased to 3 hours and 44 minutes in Week 15
- which takes it 10% higher. Daily Time spent on smartphones in Week 5 of COVID-19 disruption is 17.8 billion minutes
- up from 16.1 billion minutes in the pre-COVID-19 period. Explaining this
- Dolly Jha
- Country Leader Nielsen Global Media
- South Asia says
- “We are pretty much looking at 20% of Internet audiences who are making up our target group which is one lakh plus towns
- NCCS ABC
- 15-44 age group. And these 20% of Internet audiences are creating 17.8 billion minutes of smartphone usage on a daily basis.” According to the ‘Impact of COVID-19 on Media Consumption’ report by ZEE5
- consumption trends have shown a sharp increase with the rise in increased consumption across all time-bands of the day with 92% increase in movie viewership and 37% increase in consumption of ancillary content
- 78% surge in news viewership with growth across languages – Hindi
- English & Regional and 200% increase in Kids viewership. “The daily number of installs coming in organically
- that is people searching for the Voot Kids app and installing it
- jumped to twice as this lockdown period began. And now
- in the last 40-45 day period
- it has stabilized to 2.5 times the daily average of pre-lockdown. But more interestingly
- subscription to this application has jumped six times on a daily level. The time spent on the platform per user per day is about 90 minutes
- both on mobile and on TV
- ” says Saugato Bhowmik
- Business Head
- VOOT Kids
- a subscription-driven
- multi-format learning and infotainment app for children. The platform continued to advertise on digital through performance marketing and did a three-week television campaign across different channels during this period. EXPERIMENTS WITH CONTENT An adv
- MX Player
- has seen a huge surge in user base and engagement time with its wide library of content
- strategic partnerships with GECs and live television and new channels. “We’ve done a lot of partnerships with movies
- dubbed Hollywood movies
- which are doing extremely well but what we did really well was our digital first web shows that we both produced or co-produced or actually did partnerships with where we have the exclusive right
- ” says Viraj Jit Singh
- SVP & Head-Revenue
- MX Player. “Time spent on gaming is even higher than time spent on video for us
- ” adds Singh. Times Internet-owned MX Player had announced in February that it had added in-app gaming features on the platform. According to Mindshare India and Vidooly report
- YouTube has seen a 20.5% surge in subscriber-base in a span of 45 days of the COVID-19 disruption. Genre-specific observations from the report indicate a 120% spike in the number of uploads in the ‘Education’ category post lockdown. The ‘Music’ genre
- majorly short-form content
- has seen a 9% decline in consumption during the lockdown period
- which also indicates the shift in the consumer behaviour towards long form content. An increase in time at the consumer’s disposal is cited as the reason for this shift. Certain genres that have seen a significant increase in viewership are Food & Recipe
- Gaming (23%) and Information (42%). Even regional OTT platforms are seeing surge in content consumption
- the Bengali language Hoichoi being one of them. Hoichoi has reportedly seen a major spike in growth in its 35+ age group users
- who have now become one of the top demographic segments of Hoichoi. ADVERTISING ON DIGITAL “On digital
- programmatic advertising has seen a drop across all categories but on direct sale
- where we are going to clients and agencies and pitching
- we have seen a growth over the last three months and we are still seeing growth
- ” says Viraj Jit Singh. “Yes
- my brand count has reduced
- my RO value size has increased because there are certain categories that are organically wanting to advertise more. For example
- media and entertainment platforms
- largely other OTT and other social media platforms are leveraging us as we’ve a very unique user base different from all the others
- ” he adds. Other categories that are spending large sums on OTT platforms are gaming services and essential goods brands. “OTT platforms like Netflix and Amazon Prime are now among the Top 10 advertisers on movie channels
- clearly trying to woo audiences from TV to online
- ” says Sunil Lulla
- Chief Executive Officer
- BARC India.
- OTT
- Netflix
- Nielsen
- VOOT
- MX Player
- Netflix
- Amazon Prime
- Hoichoi
- Sunil Lulla
- BARC
- HINDUSTAN TIMES
- DENTSU IMPACT
- #HTSALUTES
- lockdown
- COVID-19
- HT
- Dentsu Impact
- campaign
- COVID-19
- frontliners
- Amit Wadhwa
- Rajan Bhalla
- Soumitra Karnik
- CONTENT
- INFLUENCERS
- Apaksh Gupta
- One Impression
- Christina Moniz
- TRAI
- CHINTAMANI RAO
- BARC
- Broadcast
- CHINTAMANI RAO
- BARC
- TRAI
- Broadcast
- Cadbury
- OPPO India
- Godrej No 1
- Mahindra & Mahindra
- Seema Jindal Jajodia
- Nourish Organics
- Backbeat
- CMO
- Interview
- Anjana Ghosh
- Bisleri
- Parag Desai
- Wagh Bakri Tea Group
- Nitin Chopra
- Facebook India
- Sanjay Sharma
- Mother Dairy
- NEETA NAIR
- RS Sodhi
- Srabana Lahiri
- Piyush Pandey
- Ogilvy
- CHINTAMANI RAO
- TRAI
- broadcast
- TRIBUTE
- IRRFAN KHAN
- actor
- powerful ad campaigns
- brands
- BARC
- TRAI
- SRABANA LAHIRI
- Television
- TRAI
- BARC
- India
- COVID-19
- IMPACT magazine
- cover story
- Chintamani Rao
- TRAI
- BARC
- Television
- Chintamani Rao
- TRAI
- BARC
- Television
- Bisleri
- Anjana Ghosh
- Marketing
- Interview
- CMO
- COVID-19
- Christina Moniz
- Piyush Pandey
- Ogilvy
- Creative
- Advertising
- Interview
- Srabana Lahiri
- Nitin Chopra
- Interview
- Lockdown
- social media
- Christina Moniz
- Seema Jindal Jajodia
- Nourish Organics
- Backbeat
- IMPACT magazine
- super foods
- Wagh Bakri
- Parag Desai
- Tea
- Digital Advertising
- IMPACT magazine
- Cadbury
- Cadbury
- Cadbury
- Cadbury
- Cadbury
- OPPO India
- Godrej No 1
- Mahindra & Mahindra
- Magazines
- Print Media
- Newspapers
- R Rajmohan
- COVID-19
- lockdown
- Vodafone
- Idea
- AI
- VIC
- Vishant Arora
- AI
- VIC
- Vishant Arora
- AI
- AI
- VIC
- Vishant Arora
- Idea
- Kenneth Pao
- Criteo
- GADGET
- ELECTRONICS
- COVID-19
- SOCHEERS
- AGENCY LIFE
- Mehul Gupta
- GIF
- backbeat
- Viraj Sheth
- Monk-E
- ORIFLAME
- Interview
- Naveen Anand
- Tata Sky
- Times of India
- Himalaya Drug Company
- Dabur Amla
- CMOS
- Rajesh Jain
- Netcore Solutions
- Mahima Kaul
- CONNECTION
- brief
- Bauddhayan Mukherji
- Little Lamb Films
- Srabana Lahiri
- SRABANA LAHIRI
- Kainaz Karmakar
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- Star TV
- Uday Shankar
- KBC
- Amitabh Bachchan
- Shakti Upadhyay
- Kia Motors
- interview
- auto
- Ritika Raj
- Anmol Arora
- Backbeat
- London
- DocVita
- Khushnooma Kapadia
- Marriott
- marketing
- influencers
- Housing.com
- Dulux Paints
- Meesho
- Nilon’s India
- TikTok
- short video apps
- homegrown apps
- Mitaksh Jain
- Pankaj Gupta
- HDFC Life
- interview
- marketing
- pandemic
- Ritika Raj
- Siddharth Bindra
- Biba
- interview
- e-commerce
- retail
- Neeta Nair
- Manish Kalra
- ATM
- Zee5
- Mitaksh Jain
- OTT
- OTT entertainment
- Cinema
- advertising
- Ajay Mehta
- Kinetic India
- Interactive TV
- opinion
- Amrita Deora
- The Designera
- Backbeat
- art
- avant-garde
- culture
- opinion
- Edelweiss Tokio Life Insurance
- Greenply
- EID Parry
- Lodha Group
- IMPACT Top 30
- young talent
- IMPACT magazine
- advertising
- marketing
- Christina Moniz
- Tanveer Khan
- BIC Cello India
- marketing
- interview
- Ritika Raj
- Navin Khemka
- MediaCom
- interview
- IPL
- Vivo
- Naziya Alvi Rahman
- Pitch Marketing
- 30 Under 30
- marketers
- Britannia
- Pitch
- WeWork
- Mondelez
- Ferzad Palia
- Viacom18
- Voot Select
- OTT
- Mitaksh Jain
- Bigg Boss
- Kyle Fernandes
- Aditya Birla Finance
- Fastrack
- MTR Foods
- acebook
- Rishabh Khatter
- The Rabbit Hole
- pool and experiencing
- Zed Black Manthan Dhoop
- Mamaearth
- Asian Paints Tractor Sparc Emulsion
- Ford India
- Javed Farooqui
- IPL 2021
- Star – Disney’s
- VOICEBOX
- GroupM
- exchange4media
- power of voice
- voice technology
- ECOSYSTEM
- Anjana Naskar
- Abraham Alapatt
- Thomas Cook
- Assured Safe Travel program
- Holiday
- Vineet Sharma
- AB InBev
- Mitaksh Jain
- Budweiser
- non-alcoholic beverage
- Suraj Vazirani
- The Beauty
- Beauty brand
- campaigns
- Mitaksh Jain
- Spotlight
- Atul Hegde
- Rainmaker Ventures
- sneakers
- enba
- 2020
- broadcast media
- Times Now
- India Today
- ABP
- Sophia Sinha
- CMO interview
- Moet Hennessy
- Mitaksh Jain
- Glenmorangie
- Sanjeev Mantri
- ICICI Lombard
- interview
- Anjana Naskar
- Ride to Safety
- Uttam Malani
- Centuary Mattresses
- world sleep day
- Mitaksh Jain
- Rajat Uppal
- Ishq FM
- radio
- Anjana Naskar
- Ishq ke Rang
- sneaker culture
- opinion
- Suma Nair
- CNN
- CNBC
- marketing
- opinion
- Backbeat
- POCO India
- HDFC Ergo General Insurance
- Sebamed India
- Crompton Air Coolers
- Anil Kapoor
- Ulka Advertising
- Amul
- FCB
- IPG
- IPG Mediabrands
- Neeta Nair
- FMCG
- Dabur
- Marico
- Parle
- Cholayil
- Ashee Sharma
- digital advertising
- Nielsen
- Kunal Dubey
- Vedantu
- marketing
- interview
- Anjana Naskar
- Lenovo
- Amit Doshi
- interview
- omnichannel
- Mitaksh Jain
- Shreyas Talpade
- OTT
- Nine Rasa
- interview
- theatre
- Mitaksh Jain
- opinion
- clubhouse
- social media
- digital
- Sanjay Mehta
- Mirum
- PASSIONATE
- Alok Bansal
- Visionet India
- Backbeat
- Bata India
- Madhur Sugar
- Tanishq
- KAI India
- AI
- ML
- performance marketing
- digital agencies
- Dipali Banka
- InMobi
- Poulomi Roy
- RSH Global
- marketing interview
- Joy Face Wash
- Anjana Naskar
- Rob Bradley
- Abhijeet Dhar
- CNN
- Simran Sabherwal
- Soumyadip Chatterjee
- Snapdeal
- e-commerce
- India
- Neeta Nair
- Rajesh Pandya
- Vishal Chinchankar
- Madison Digital
- Madison Media Ultra
- digital advertising
- Anjana Naskar
- Ajay Maurya
- Reflex 3.0
- Fastrack
- interview
- Mitaksh Jain
- Aprajita Bhargava Bhasin
- East Lifestyle
- workaholic culture
- Yardley India
- Brooke Bond Taj Mahal
- 7UP
- Glucon-D
- Summer marketing
- COVID
- pandemic
- lockdown
- advertising
- Mitaksh Jain
- Angelo George
- Bisleri
- summer
- advertising
- 82.5 Communications
- Anjana Naskar
- Abhay Bahugune
- Van Heusen
- advertising
- Jacqueline Fernandez
- denim
- Ritika Raj
- exchange4media
- PR
- corporate communications
- 30 under 30
- talent
- communications
- Gaurav Assomull
- Blitzpools
- fastasy gaming
- cricket
- Mitaksh Jain
- Prateek Bhardwaj
- Pranav Panpalia
- Great Learning
- Luminous Fans
- Godrej Security Solutions
- McDonald’s India
- Revital H
- Tata Motors
- upGrad
- CoinSwitch Kuber
- IPL
- Q2
- advertising
- marketing
- COVID
- COVID wave
- pandemic
- media
- Neeta Nair
- Ashwini Deshpande
- Elephant Design
- India
- brand design
- Christina Moniz
- Anand Subbiah
- Qualcomm India
- Snapdragon
- marketing
- Dipali Banka
- Ankit Agrawal
- Zed Black
- agarbatti
- dhoop
- Hrithik Roshan
- Mitaksh Jain
- Gaana
- Brooke Bond
- Taj Mahal
- IMPACT magazine
- digital marketing
- content
- data
- Siddharth Devnani
- SoCheers
- Sarika Naik
- Capgemini
- backbeat
- IMPACT magazine
- Corporate India
- COVID-19
- employee welfare
- Borosil
- Godrej
- OYO
- Mankind Pharma
- Anjana Naskr
- Prashant Parameswaran
- Tata Consumer
- Soulfull
- millets
- make in India
- Anjana Naskar
- Ajit Thakur
- Aha
- Aha Housefull
- Allu Arjun
- Telugu OTT
- Mitaksh Jain
- Sujala Martis
- PGI India
- Platinum
- marketing zone
- interview
- Anjana Naskar
- Raja Varatharaju
- CavinKare
- Bacto-V
- Ramya Krishnan
- sanitisers
- Ritika Raj
- Jai Ganesh Ramnath
- Lavazza India
- backbeat
- IMPACT magazine
- coffee
- BISLERI
- ROYAL SUNDARAM GENERAL INSURANCE
- EDELWEISS AMC
- AUTO I CARE
- WFH
- post-pandemic workplace
- COVID
- remote working
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- post-pandemic workplace
- remote working
- Medibuddy
- Ashish Bajaj
- marketing
- interview
- Asthma Day
- Mitaksh Jain
- Ashish Bajaj
- Asthma Day
- Asthma Day
- AS Sundaresan
- JSW Paints
- Alia Bhatt
- Ayushmann Khurana
- advertising
- Anjana Naskar
- Vineet Sethi
- Niyo
- NiyoX
- fintech
- advertising
- millennial
- Mitaksh Jain
- Niyo
- NiyoX
- fintech
- millennial
- NiyoX
- fintech
- millennial
- fintech
- millennial
- millennial
- Podcasts
- Varun Duggirala
- The Glitch
- Advertising is dead
- Varun Duggirala
- Advertising is dead
- Advertising is dead
- Glad U Came
- Maddie Amrutkar
- PR
- entrepreneurship
- mental health
- Maddie Amrutkar
- PharmEasy
- Shyam Steel
- Whirlpool
- SanDisk
- Mitaksh Jain
- Tapan Singhel
- Bajaj Allianz General Insurance
- Sujatha V Kumar
- Visa
- ICICI Bank
- digital transactions
- Anjana Naskar
- Sandeep Aggarwal
- Droom
- Droom Cares
- COVID
- automobile marketplace
- Mitaksh Jain
- Samir Modi
- Colorbar Cosmetics
- Jacqueline Fernandez
- interview
- Neeta Nair
- Parixit Bhattacharya
- TBWA
- creative
- pharma
- Cannes
- Neeta Nair
- Rahul Sharma
- Red Chief
- marketing
- interview
- Vicky Kaushal
- Mitaksh Jain
- Anuja Deora Sanctis
- Filter Coffee Co
- IMPACT magazine
- entrepreneurship
- backbeat
- BL AGRO
- NIYO
- FUTURE GENERALI INDIA INSURANCE
- EUROKIDS INTERNATIONAL
- news showcase
- media
- newspapers
- publishers
- Tasmayee Laha Roy
- 20 years
- audio streaming
- JioSaavn
- Spotify
- podcasts
- music
- cover story
- Anjana Naskar
- Ruchika Varma
- Future Generali
- marketing
- interview
- Ritika Raj
- Vidit Aatrey
- Meesho
- small business
- entrepreneurship
- advertising
- Mitaksh Jain
- Vivo
- Nipun Marya
- EURO 2020
- sports marketing
- Neeta Nair
- Rajesh Kaul
- Sony Pictures
- Sony Sports
- UEFA EURO 2020
- Copa America
- Sonam Saini
- UEFA EURO 2020
- HRX
- Afsar Zaidi
- Hrithik Roshan
- Cult.Fit
- Anjana Naskar
- Santosh Padhi
- Taproot Dentsu
- interview
- Cannes
- Lions
- Neeta Nair
- Rita Sahajpaul
- Xaxis
- GroupM
- programmatic
- e-commerce
- Sharmilee Agarwal
- Pranic healing
- Atmantan
- IMPACT magazine
- HDFC Life
- Lodha
- Nourish
- Margo
- Mitaksh Jain
- Environment Day
- Reunion
- moment marketing
- friends reunion
- world environment day
- pride month
- cult.fit
- Naresh Krishnaswamy
- fitness
- marketing
- Anjana Naskar
- interview
- Nilesh Gupta
- Vijay Sales
- physical retail
- omnichannel
- interview
- Christina Moniz
- Gaurav Mehta
- CarDekho
- Spotlight
- Rahul Dravid
- campaign
- auto
- Ritika Raj
- Ramalingam Subramanian
- CoinDCX
- cryptocurrency
- bitcoin
- interview
- Neeta Nair
- Vijayaraghavan Venugopal
- Fast&Up
- Varun Dhawan
- interview
- Anjana Naskar
- Suveer Bajaj
- Zoo Media
- FoxyMoron
- Mans Life
- opinion
- advertising
- Soumini Sridhara Paul
- Hungama Artist Aloud
- backbeat
- music
- comfort zone
- opinion
- Meesho
- Dettol
- Luminous Technologies
- Tata Tiscon
- Euro 2020
- Cristiano Ronaldo
- Paul Pogba
- Coca-Cola
- Heineken
- Christina Moniz
- Kumar Ajit
- Saregama India
- Carvaan
- marketing
- interview
- Mitaksh Jain
- Parthasarathy Mandayam
- Mindshare
- media agency
- Cannes
- Naziya Alvi Rahman
- Ganesh Ramani
- Mars Petcare
- Pedigree
- pet food
- interview
- Mitaksh Jain
- UT Ramprasad
- Tata Motors
- Tata Ace
- campaign
- Anjana Naskar
- Kulbhushan Seth
- Casio
- interview
- marketing
- G Shock
- Anjana Naskar
- Sunil Kumaran
- Big FM
- Radio
- Opinion
- content
- IMPACT magazine
- backbeat
- Stanley Fernandes
- BBC Studios
- art
- therapy
- pandemic
- NUTRALITE DOODHSHAKTI
- MOTILAL OSWAL FINANCIAL SERVICES
- OVENSTORY PIZZA
- AKVO
- Cannes Lions
- India
- FCB
- Dentsu Webchutney
- advertising
- creativity
- Neeta Nair
- Mayank Shah
- Parle Products
- chakki atta
- marketing
- Anjana Naskar
- Sandra Daniels
- interview
- Enamor
- lingerie
- e-commerce
- Christina Moniz
- Vishal Subharwal
- HDFC Life
- insurance marketing
- advertising
- Ritika Raj
- Gajendra Jangid
- Cars24
- interview
- auto
- e-commerce
- Anjana Naskar
- Apaksh Gupta
- Backbeat
- IMPACT magazine
- entrepreneurship
- travel
- P&G SHIKSHA
- COLUMBIA PACIFIC COMMUNITIES
- CHOLA MS GENERAL INSURANCE
- SBILife
- Geetika Mehta
- Neeta Nair
- HUL
- Hershey India
- HERSHEY’S
- TANISHQ
- NISSAN INDIA
- FRESHTOHOME
- MARKETING FOMO
- Rahul Tekwani
- Branding Edge Strategic Communication
- TikTok
- COVID
- GROUPM
- KARTHIK SHANKAR
- WPP’s
- Bitcoin
- Elon Musk
- crypto
- cryptocurrency
- Mitaksh Jain
- advertising
- Great Learning
- Aparna Mahesh
- interview
- ed-tech
- Anjana Naskar
- Licious
- Simeran Bhasin
- e-commerce
- interview
- marketing
- Simran Sabherwal
- Women achievers
- Public relations
- Corporate Communication
- Exchange4media
- Prema Sagar
- Awards
- Kent RO
- Dr Mahesh Gupta
- consumer durables
- opinion
- pandemic
- Kunal Dubey
- Vedantu
- marketing
- Aamir Khan
- ed-tech
- Mitaksh Jain
- ASCI
- influencer marketing
- world social media day
- Subhash Kamath
- Anjana Naskar
- Kent RO
- Dr Mahesh Gupta
- consumer durables
- opinion
- pandemic
- Opinion
- Sameer Makani
- Makani Creatives
- Backbeat
- IMPACT magazine
- Canara Bank
- Canara Bank Campaign
- Cybersecurity
- Leo Burnett
- Niket Kumar
- Aditya Birla Capital
- Appointment
- Bewakoof.com
- Sanya Malhotra
- Prabhkiran Singh
- Dentsu India
- Indeed Smart City
- Ajay Singh
- Haresh Nayak
- Tide
- Tide Campaign
- Sharat Verma
- P&G
- Samsung India
- #EpicDreamsOf21
- Cheil India
- Aditya Babbar
- Redmi India
- Redmi Note
- Sandeep KS
- SKINN
- Titan
- Titan SKINN
- Ogilvy South
- Kanwalpreet Walia
- Mahesh Gharat
- Madison Media
- Daawat
- Ritesh Arora
- Rajul Kulshreshtha
- Vikram Sakhuja
- FCB
- FCB Group India
- Nitin Karkare
- Swati Bhattacharya
- Robby Mathew
- Joe Thaliath
- Ogilvy
- Thums Up
- Thums Up brand
- Coco Cola
- Sukesh Nayak
- Tata Pravesh
- Logicserve Digital
- Tata #AloneButTogether
- TVS Eurogrip
- P Madhavan
- Covid19
- Social Distancing
- KFC India
- KFC Care
- ResponseNet
- Smile Foundation
- Samir Menon
- Libsyn Podcasts
- Liberated Syndication
- JioSaavn
- Liberated Syndication
- Dentsu Webchutney
- Virender Sehwag
- Cricuru
- Virender Sehwag
- Cricuru
- Cricuru
- Voxxy Media
- Budweiser India
- Influencer management
- Budweiser India
- Influencer management
- Influencer management
- Anurag Thakur
- MIB
- sports minister
- Modi
- government
- IMPACT cover story
- Dr Mahesh Gupta
- Kent RO
- marketing zone
- interview
- Shikha Singh
- Anuj Goyal
- Slice
- Tropicana
- PepsiCo
- interview
- Neeta Nair
- Katrina Kaif
- Ajoy Chawla
- Titan
- Zoya
- marketing
- interview
- Ritika Raj
- Deepak Gulati
- Bridgestone India
- Mary Kom
- Sakshi Malik
- PV Sindu
- PV Sindu
- Olympics
- sports
- marketing
- Christina Moniz
- Puneet Das
- Tata Tea
- JaagoRe
- COVID
- JaagoRe
- vaccination
- Anjana Naskar
- Ketan Kulkarni
- Blue Dart
- interview
- Mitaksh Jain
- logistics
- environment day
- Akshay Varma
- Beco
- Beco
- backbeat
- IMPACT magazine
- opinion
- Tide
- Thums Up
- Samsung India
- Titan
- Nishit Jalan
- Grovy India
- Grovy India
- backbeat
- IMPACT magazine
- opinion
- travel
- entrepreneurship
- Gaurav Gupta
- MG Motor India
- MG Motor India
- interview
- auto
- advertising
- internet
- Anjana Naskar
- Arnab Roy
- Coca-Cola India
- Coca-Cola India
- interview
- Olympics
- Thums Up
- interview
- Neeta Nair
- Manish Choudhary
- Wow Life Sciences
- Kareena Kapoor
- interview
- Saniya Sureka
- Saniya Sureka
- Dr Raghavpat Singhania
- JK Cement
- interview
- rebranding
- Anjana Naskar
- Kartik Sharma
- Omnicom Media Group
- Omnicom Media Group
- OMG
- Priti Murthy
- Monaz Todywalla
- media agency
- Christina Moniz
- Influencer marketing
- advertising
- brands
- GroupM
- Heineken
- cover story
- Christina Moniz
- Vikram Kari
- Kunal Sawant
- INCA
- GroupM
- influencer marketing
- brands
- Christina Moniz
- Ramanuj Shastry
- LEARNING LANGUAGE
- LOCKDOWN
- Infectious Advertising
- IDFC Mutual Fund
- Vicks
- Tanishq
- Priyanka Chopra
- WOMEN
- Seed Investing at CIIE.CO
- Impact
- Rebranding
- pandemic
- Koo
- Vi
- Cult.Fit
- Go First
- Go First
- brands
- marketing
- Anjana Naskar
- Sharat Verma
- Tide
- P&G
- fabric care
- #tidefortime
- marketing
- interview
- Anjana Naskar
- Shayamala Ramanan
- Mia
- Tanishq
- Olympics
- campaign
- interview
- Ritika Raj
- Hemant Jhaveri
- Badshah Masala
- campaign
- advertising
- Christina Moniz
- Anirban Roy
- Amazon India
- Manchester United
- football
- Premier League
- Star Sports
- Neeta Nair
- Rahul Bharadwaj
- ŠKODA
- Manchester United
- Premier League
- interview
- Star Sports
- Neeta Nair
- Chaitanya Chitta
- Slay Coffee
- trip to Chikkamagalur
- coffee lover
- screening
- Premier League
- fans
- Neeta Nair
- Impact
- Snehil Gautam
- Housing.com
- Makaan.com
- PropTiger.com
- Anjana Naskar
- Tushar Vyas
- GroupM
- Naziya Alvi Rahman
- Karthik Yathindra
- Jockey India
- Christina Moniz
- Devvaki Aggarwal
- Village
- Instrucko
- Lenovo India
- JSW Group
- Vi
- IDMA
- exchang4media
- digital marketing
- advertising
- marketing
- campaign
- media
- advertising growth
- COVID
- Karthik Yathindra
- Jockey India
- interview
- marketing
- advertising
- Manchester United
- Ritanshu Kashyap
- Premier League
- Neeta Nair
- interview
- football
- Premier League
- football
- fans
- Liverpool
- Arsenal
- Neeta Nair
- Premier League
- football
- fans
- Manchester United
- Arsenal
- Neeta Nair
- Instrucko
- backbeat
- passion
- IMPACT magazine
- NOBEL HYGIENE
- MYGLAMM
- STATE BANK OF INDIA
- SPOTIFY
- travel
- cinema
- Deepak Salvi
- Chingari App
- Neeta Nair
- OPPO
- audience engagement
- Damyant Singh Khanoria
- #SayItWith
- Ranbir campaign
- Anil Kumar
- Allen Solly
- Saniya Sureka
- ‘Power of Two’
- Duo Defence Mask
- products
- environment
- Anjana Naskar
- Tarun Arora
- Zydus Wellness
- DIGITAL INVESTMENTS
- pandemic
- marketers
- shares learnings
- strategies
- new business
- Anupriya Acharya
- Publicis Groupe
- South Asia
- ech-led expertise
- digital acceleration
- pandemic
- people-centric
- Naziya Alvi Rahman
- Advertising
- Age of Trolls
- Neeta Nair
- Impact
- Coverstory
- marketing initiatives
- IPL
- big & small brands
- consumer mind-space
- Advertisers
- IPL
- economic resurgence
- festive season
- consumer sentiment
- affair with Paris
- Backbeat
- Ameer Ismail
- Lintas Live
- Castrol India
- VEGA
- Parle Marie
- Malabar Gold & Diamonds
- start-ups
- Byju’s
- Pharmeasy and Groww
- digital companie
- Ashee Sharma
- Customers
- traditional players
- Mamaearth
- campaign
- Amrita Singh and Sara Ali Khan
- Onion Hair Oil
- Sambit Dash
- VP Marketing
- cmo
- under Rs 1000 market
- Sonata
- largest player
- Subish Sudhakaran
- Flipkart
- analogue watches
- Saniya Sureka
- hand hygiene
- package
- Shivam Puri
- CEO
- Cipla Health Ltd
- launch
- Ciphands
- Saniya Sureka
- Sujatha V Kumar
- South Asia
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- A Million Cheers
- Tokyo Olympics
- Sonam Saini
- festive
- IPL
- emerging brand’s
- TV media
- phase 2
- matches
- VIVO IPL 2021
- Cookies
- digital marketing
- advertising
- Chrome
- Apple
- Apple
- Mitaksh Jain
- Pradeep Guha
- 9X Media
- 9X Media
- Times Group
- BCCL
- TV
- media
- advertising
- Christina Moniz
- Abhinav Tyagi
- Urban Company
- salon services
- home services
- interview
- Anjana Naskar
- Rahul Vira
- Skechers
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- campaign
- fitness
- Christina Moniz
- INSURANCE
- Karthik Raman
- Ageas Federal LI
- Anjana Naskar
- : Aman Arora
- Aman Arora
- Keventers
- desserts
- interview
- home delivery
- Zomato
- Swiggy
- Anjana Naskar
- Veena Ashiya
- Monrow Shoes
- backbeat
- opinion
- walking
- fitness
- health
- Nobel Hygiene
- Voltas Beko
- Crompton Greaves Consumer Electricals Ltd.
- Comfy Snug Fit
- Amrutanjan Health Care Limited
- Comfy Snug Fit Amrutanjan Health Care Limited
- Nikhil Arora
- FITNESS AND SPORTS
- MANTRA FOR EXCELLENCE
- Setu
- Bath Business
- Brilloca
- LT Foods Limited
- ITC Dermafique
- Amit Goenka
- ZEEL
- ZEE5
- OTT
- Radhe
- Friends
- digital
- Javed Farooqui
- Nakul Chopra
- BARC
- TV
- TRP ratings
- TRP ratings
- Sunil Lulla
- media
- advertising
- Sonam Saini
- Neha Kant
- Clovia
- interview
- marketing
- lingerie
- data
- branding
- Ritika Raj
- Thums Up
- Arnab Roy
- Paralympic Games
- Coca-Cola
- India
- Anjana Naskar
- Vikaas Gutgutia
- Ferns N Petals
- gifting
- marketing
- expansion
- interview
- Ritika Raj
- Vivek Bharagava
- ProfitWheel
- advertising
- data
- marketing
- cookies
- opinion
- Indian sports
- sports marketing
- exchange4media
- GroupM
- Vinit Karnik
- Olympics
- sports marketing
- women
- brands
- advertising
- IPL
- Olympics
- Cricket
- Neeta Nair
- Krishnarao Buddha
- Parle Products
- Parle-G
- Chatkeens
- snacking category
- snacking category
- marketing
- advertising
- Anjana Naskar
- MarTech Awards
- exchange4media group
- marketing
- advertising
- WebEngage
- HUL
- Financial Quotient
- Shereen Bhan
- women
- finance
- CNBC-TV18
- Sonam Saini
- Priyanka Salot
- The Sleep Company
- Anil Kapoor
- interview
- patented technology
- digital marketing
- Anjana Naskar
- Lodha Luxury
- Mansi Saxena
- interview
- luxury marketing
- advertising
- Christina Moniz
- : Siddharth Bhansali
- Zoo Media
- backbeat
- opinion
- digital
- IMPACT magazine
- Meril
- RSPL
- Manipal Cigna Health Insurance
- Lotus Organics
- Dentsu
- cover story
- Ashish Bhasin
- Agnello Dias
- advertising
- agency
- taproot
- webchutney
- Neeta Nair
- IMPACT
- Neeta Nair
- Dentsu
- cover story
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- #Colgate
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- #Banking news
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- #advertising news
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- #Pepperfry
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- #News18 India
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- #Zepto
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- #Industry news
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- #Social Panga
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- #India
- #Capgemini India
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- #Kitkat
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- #Duroflex Onam promotion
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- #Hrithik Roshan ads
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- #SingerIndia
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- #Duolingo course with chart-topping songs
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- #Zeptobeyonddelivery
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- Dabur Honey
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- health campaign
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- Kantar
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- Amaze
- 3rd Generation Amaze
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- anime
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- The International Cricket Council (ICC) has revealed the official song for the ICC Men’s Champions Trophy 2025
- titled Jeeto Baazi Khel Ke
- performed by renowned singer Atif Aslam. With just 12 days remaining until the event kicks off
- the release of this song is set to further amplify the excitement surrounding the 15-match tournament
- which will be held from 19 February to 9 March in Pakistan and the UAE. The song
- produced by Abdullah Siddiqui
- features lyrics written by Adnan Dhool and Asfandyar Asad. The accompanying music video is a vibrant tribute to Pakistan’s diverse culture
- capturing the essence of the game through visuals of the streets
- markets
- and stadiums
- reflecting the joy and passion cricket brings to fans. Fans can now enjoy the official song on all popular streaming platforms
- with the music video available to view here. For those eager to attend
- tickets for the ICC Men’s Champions Trophy 2025 are available for purchase online here
- with physical ticket providers located in Pakistan. Tickets for the Final on 9 March will be available after the first semi-final in Dubai. The tournament
- spanning two weeks
- will feature the world’s top eight teams competing in 15 action-packed matches
- all fighting for the iconic white jackets. Atif Aslam
- the lead singer
- expressed his excitement
- saying
- "I am very fond of cricket and I always wanted to be a fast bowler. Having the passion and understanding of the game - I feel connected to the adrenaline of the crowd
- their cheers and the feeling of being a fan. I used to wait for matches
- particularly the India versus Pakistan game
- which was always full of emotions and sentimental value. And that is why I am very excited to have been a part of the ICC Men’s Champions Trophy 2025 official song.” ICC Chief Commercial Officer
- Anurag Dahiya
- commented
- “Excitement is building ahead of the ICC Men’s Champions Trophy and today we are delighted to launch the official event song. With 12 days to go until the start of the event
- fans can expect a song that represents the Pakistan identity and a true celebration of the Champions Trophy. We encourage fans to get their tickets now and not miss out.” Sumair Ahmad Syed
- ICC Champions Trophy 2025 Tournament Director and PCB Chief Operating Officer
- added: "With the launch of the ICC Champions Trophy 2025 official song
- we mark another thrilling milestone on the road to this global spectacle. Atif Aslam
- a powerhouse of Pakistani music
- has delivered blockbuster anthems for the PSL
- and we have no doubt that this song will set the stage on fire.
- ICC
- Champions Trophy
- Atif Aslam
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- #Parle Products
- #Franklin Templeton India
- #Mother Diary
- #Shaadi.com
- #Urban Company
- #Welspun Spaces
- #Starbucks India
- #V-Guard Industries
- #Dr Agarwal’s Eye Hospital
- Smt. Priyadarshini Gaddam
- NMDC
- Director Personnel
- Women Leadership
- Mining
- Employee Welfare
- Personnel Management
- HSBC
- Golf League
- Thriwe
- India
- Golf
- HNI
- UHNI
- Tournaments
- Suta
- Bandra
- Bandra
- Mumbai
- Store Opening
- Indian Fashion
- Timeless Drapes
- Retail Expansion
- Community
- Rivaah by Tanishq
- wedding anthem
- Main Keya Hai Hai
- Tiger Baby
- Tanishq
- Zoya Akhtar
- Bollywood
- wedding music
- Akshay Gurnani
- Schbang
- CEO departure
- digital transformation
- marketing
- creative agency
- business leadership
- India
- Dr. Fixit
- Dr. Fixit
- Amitabh Bachchan
- waterproofing
- ad campaign
- Pidilite
- Ogilvy
- TVC
- 25th anniversary
- TotalEnergies
- GOAT
- Xley
- Guinness World Record
- influencer marketing
- Varun Dhawan
- #LambaChalega
- CityFlo
- premium commute
- Delhi
- corporate transport
- luxury buses
- DLF Cyber City
- app-based service
- professional commute
- iD Fresh
- Instant Sambar
- Ready-to-Heat
- Breakfast
- Homestyle
- Sambar
- Food Innovation
- Convenience
- SHARP
- Pixel Edge
- Interactive Smart Board
- Collaboration
- Technology
- Education
- B2B
- Embassy Developments
- Jitendra Virwani
- Aditya Virwani
- corporate governance
- real estate
- growth initiatives
- fundraising
- FCB India
- Dulcoflex
- Sanofi Consumer Healthcare
- Creative Mandate
- Marketing
- Digestive Health
- Integrated Campaigns
- Ekart
- IKEA
- last-mile delivery
- sustainable logistics
- electric vehicles
- North India
- home furnishings
- supply chain
- Garnier
- Black Naturals
- MS Dhoni
- Sakshi Singh Dhoni
- trust
- hair colour
- Malaika Arora
- Chique Studio
- fashion icon
- women's wear
- Siddhant Gupta
- collaboration
- elegance
- empowerment
- Topaz Detailing
- Bhaane Group
- luxury car care
- paint protection
- Sonam Kapoor
- Anand Ahuja
- automotive detailing
- Prega News
- working mothers
- #shecancarryboth
- women empowerment
- military officer
- societal norms
- professional success
- Ashoka University report
- OPPO
- AI strategy
- MWC2025
- Google collaboration
- mobile AI
- AI features
- Privacy Computing Cloud
- AI innovations
- Adani Group
- Adani Ports
- logistics
- logistics
- transformation
- Ogilvy India
- Apollo Hospitals
- IBA
- Proton Beam Therapy
- Proteus One
- Cancer Care
- Medical Innovation
- Advanced Oncology
- Škoda Auto
- Kylaq
- Ranveer Singh
- India
- campaign
- Publicis India
- ambition
- automotive
- vivo India
- Project KanyaGyaan
- women in STEM
- empowerment
- mentorship
- scholarships
- digital campaign
- International Women's Day
- Social Panga
- Soumabha Nandi
- Creative Strategy
- Growth
- Branding
- Marketing
- Leadership
- Paras Dairy
- Galacia Cheese
- premium cheese
- dairy
- AAHAR 2025
- Indian market
- VRS Foods Limited
- cheese variety
- CaratLane
- #WearYourWins
- Women's Day
- self-celebration
- jewellery
- women empowerment
- social experiment
- diamond jewellery
- Federal Bank
- Vidya Balan
- brand ambassador
- marketing
- bank partnership
- advertising
- gender diversity
- Louis Philippe
- Moods of Summer
- menswear
- summer fashion
- linen
- global style
- HYPHEN
- Mango Bite
- Mango Lip Balm
- SPF 50
- skincare
- lip care
- #WomenInEnergy
- International Women's Day
- Diversity
- Solar Energy
- STEM
- Luminous Power Technologies
- Inclusion Month
- Gender Parity
- Women's Day
- CARS24
- bias
- trust
- driving
- social experiment
- gender equality
- parking
- Postpartum Depression
- Women’s Day
- Family Support
- Mental Health
- Self-Care
- Re’equil
- StartTalking
- L’Oréal Paris
- Aditi Rao Hydari
- Siddharth
- digital campaign
- haircare
- oily scalp
- Hyaluron Pure Shampoo
- Salicylic Acid
- Appy Fizz
- Vicky Kaushal
- brand ambassador
- campaign
- Parle Agro
- ‘The One The Only’
- campaign
- marketing
- Tanishq
- Women's Day
- Empowerment
- Her Choice
- Autumn Grey
- Women’s Freedom
- Judgement-Free Choices
- Campaign
- Nespresso
- New Delhi
- boutique
- coffee culture
- sustainability
- Select Citywalk Mall
- Nestlé India
- coffee experience
- MediBuddy
- Women's Health
- #HerHealthBuddy
- International Women's Day
- Health Education
- Reproductive Health
- Women's Well-being
- Barbie
- International Women’s Day
- Harmanpreet Kaur
- Neeti Mohan
- Anamika Khanna
- Beena Noronha
- Girnar Foundation
- Mission DDLJ
- Jaipur
- Gurugram
- CSR
- community
- charity
- love and joy
- Rural women entrepreneurs
- Haqdarshak
- DBS Bank
- savings habits
- financial literacy
- women and finance
- digital banking
- Behrouz Biryani
- Royal Metal Handi
- Ramadan
- Saif Ali Khan
- Vijay Raaz
- Royal Feast
- Iftar
- Nawabi
- Gargi
- Aura Collection
- PNGS
- sterling silver
- jewellery
- modern luxury
- Aditya Modak
- hypoallergenic
- ABP News
- Ghanti Bajao
- relaunch
- relaunch
- public engagement
- viewers
- Pratima Mishra
- Shemaroo Entertainment
- Women's Day
- Gender Bias
- Equality
- Social Experiment
- #HarRoleIsHerRole
- Campaign
- Nuvama Wealth
- Women Entrepreneurs
- WE Bazaar
- Blue Bindi
- Women's Day
- Mentorship
- Financial Empowerment
- Mumbai
- #AManCan
- Godrej
- International Women's Day
- Cooking
- Household Chores
- Gender Equality
- Campaign
- Licious
- Fresh Nahi Toh Fish Nahi
- seafood
- Fundamental
- campaign
- online retail
- fish buying
- House Of Makeup
- Women's Day
- #MakeUpTheGap
- gender equality
- domestic labour
- self-care
- Harliin Sachdeva
- Avani Lekhara
- Britannia Marie Gold
- Paris Games
- special edition
- shooting
- women empowerment
- biscuit
- India
- Zepto
- SuperSaver
- Akshay Kumar
- Jr. NTR
- campaign
- India
- shopping
- bandhan mutual life
- The Equal Calculator
- Bandhan Mutual Fund
- Womens day
- Shraddha Agarwal
- Grapes Worldwide
- IndiQube
- Meghna Agarwal
- Ritika Taneja
- GroupM India
- Saba Sharma
- Hindustan Coca Cola Beverages
- women's day
- women in leadership
- Grant Thornton Bharat
- Women in Business 2025
- #Traditional Marketing
- #Performance Marketing
- #AdEx #Marketing Strategy
- #D2C Brands
- #Legacy Brands
- #TTK Prestige
- #Godrej Enterprise
- #ITC
- #CaratLane
- #Meta
- #E-Commerce
- #Quick commerce
- #DaMensch
- #D2C Brands
- #Brand.com
- #Sales
- #Sales Strategies
- #Lenskart
- #online retail
- #India retail landscape
- #e-commerce
- #Amazon
- #Marketplace
- #Oyo
- #Manyavar Mohey
- #Alia
- #Zomato
- #Hrithik Roshan
- #Mahakaal restaurant
- #Tanishq
- #Dabur
- #Surf Excel
- #Schbang
- #RepIndia
- #Alia Bhatt
- #Holi Campaigns
- #Haldirams
- #EaseMyTrip
- #Crocs
- #CoinDCX
- #FixDerma
- #Holi Marketing
- #Authored Article
- #Cricket
- #India
- #Cricket India
- #Amit Relan
- #mFilterIt
- #Cricket beyond the pitch
- #CoolBrands
- #YouthTrends
- #MarketingSummit
- #BrandLeaders
- #Throwback2012
- #NewMedia
- #MPACT Archives
- #Kamlesh Rao
- #Aditya Birla Sun Life Insurance
- #Boodhe Hoke Kya Banoge
- #Sunil Chhetri
- #Financial Preperation
- #BFSI #Retirement Plans
- #Adobe
- #Axeno
- #Digital Success Program
- #People
- #Platform
- #Digital engagement
- #Personalised experiences
- #PepsiCo
- #Kinetic Green
- #ITC Classmate
- #shecancarryboth
- Rohit Ohri
- PepsiCo
- Nestlé
- Zor ka jhatka
- dheere se lage
- Mirinda
- Zor ka jhatka
- dheere se lage
- Zor ka jhatka dheere se lage
- 90’s Festival
- Mumbai
- nostalgia
- music festival
- Euphoria
- Indian Ocean
- BEW Live
- immersive entertainment
- Women Directors
- Indian Advertising
- She Directs Ads
- Empowerment
- Filmmakers
- Representation
- Pink Star Safety Rating
- women travellers
- Reliance General Insurance
- Kamiya Jani
- Curly Tales
- travel safety
- TTK Prestige
- Women’s Day
- Biryani Masterclass
- Chef Natasha Gandhi
- Appliances
- Prestige Xclusive Store
- Parachute Advansed Gold
- Holi campaign
- hair care
- music video
- influencer marketing
- Marico Limited
- coconut oil
- BAGLINE
- Lucknow
- Brand Concepts
- Travel Gear
- Handbags
- Lifestyle Accessories
- Tommy Hilfiger
- UCB
- Mondelez India
- healthcare
- Shubh Aarambh
- Health & Wellness Centres
- maternal health
- child health
- Ayushman Arogya Mandir
- Kartik Aaryan
- O Hi
- social networking
- brand ambassador
- digital rooms
- Check-Ins
- Check-Ins
- real-world connections
- Nikon India
- Through Her Lens
- women photographers
- visual storytelling
- Wow! Momo
- Cup Noodles
- FMCG
- Desi-Asian Flavours
- Instant Noodles
- Khao Suey
- Thukpa
- Innovation
- skincare
- Mumbai
- TIRA
- Jio World Drive
- beauty
- wellness
- Women's Day
- Allies of Skin
- spykar
- spykar women's day campaign
- Her Day Every Day
- womens fashion
- ZEE5
- Manoranjan Festival
- free entertainment
- Holi
- global streaming
- movies
- March 2025
- ad-supported streaming
- L'Oréal Paris
- Guinness World Record
- hair care
- Hyaluron Pure
- empowerment
- Mumbai
- women’s health
- Nike
- After Dark Tour
- Mumbai
- Women’s Night Race
- Running
- sports
- Pepperfry
- CLOUDDIO
- mattress
- relaxation
- hustle culture
- comfort
- AJIO
- AI marketing
- fashion retail
- All Stars Sale
- Generative AI
- digital advertising
- fashion discounts
- Samsung
- Bespoke AI
- Laundry
- Campaign
- AI Technology
- Nimrat Kaur
- Ira Dubey
- Veer Pahariya
- boAt
- Swiggy Instamart
- Holi 2025
- viral hook step
- viral hook step
- IMPACT Exclusive
- People movement news
- John Thangaraj
- Havas Creative Network India
- Dentsu
- Rana Barua
- FCB Kinnect
- Abhinav Tripathi
- National Creative Director
- McCann Worldgroup
- Digital Content
- Creative Leadership
- PhysicsWallah
- Alifiya Nalwala
- corporate communications
- public relations
- education sector
- Alakh Pandey
- journalism
- UNIQLO
- Life in Linen
- Kareena Kapoor Khan
- Sidharth Malhotra
- Linen Collection
- Spring-Summer 2025
- Premium Linen
- Fashion Campaign
- JioStar
- IPL 2025
- sponsors
- brands
- My11Circle
- digital advertising
- sports
- cricket
- Havas
- Moonfolks
- Indonesia
- media
- creative agency
- marketing
- strategic alliance
- Southeast Asia
- Montreux Festival
- Golden Award
- Advertising
- Media
- Digital
- Design
- BOULT
- India
- wearable brand
- TWS
- Varun Gupta
- revenue
- IDC report
- IIFL Finance
- Women's Day
- Shakti branches
- women empowerment
- financial inclusion
- diversity
- entrepreneurship
- skill development
- Zouk
- Rhea Kapoor
- Bag Collection
- Modern Indian Woman
- Mumbai
- Empowerment
- Collaboration
- JioHotstar
- ICC Men’s Champions Trophy
- record viewership
- live sports
- digital streaming
- multi-cam feeds
- Neeraj Bassi
- Cheil India
- Ogilvy
- Cadbury’s Dairy Milk
- Voltas
- Honda
- HSBC
- Vistara
- Amruta Khanvilkar
- Joy n Crew
- International Women’s Day
- Brand Ambassador
- Signature Group Tours
- #WeBhatakNare
- Marathi Tour
- OnePlus
- Dolby Vision
- videography
- filmmakers
- smartphone cinematography
- #ShootYourShort
- OnePlus 13
- Swastik Productions
- Shrimad Ramayan
- Veer Hanuman
- Siddharth Kumar Tewary
- Sony Pictures
- television industry
- Mahabharat
- JSW Paints
- Sound of Colour
- Songdew
- independent artists
- music
- Fevicol
- Marol Naka
- Metro Station
- Mumbai
- Pidilite
- Shri Balvantray Kalyanji Parekh
- Samsung
- Snapchat
- Galaxy S25
- Holi
- AR Lens
- Gen Z
- Cheil India
- Technology
- Sleepwell
- World Sleep Day
- Sleep Health
- Sleep Crisis
- Sleep Awareness
- Wellness
- Havmor
- Swiggy Instamart
- Thandai Ice Cream
- Limited Edition
- Quick Commerce
- Festive Flavour
- #OOH
- #OOH Innovation
- #traditional advertising
- #Outdoor Advertising
- #Britannia
- #Acko
- #Plum
- #Scented OOH
- #Zepto
- #Sociowash
- #Shaadi.com
- #Boat
- #Amazon MX Player
- #MOMs Outdoor Media
- #Roshanspace
- #Britannia
- #Pure Magic
- #Harry Potter Funko Pop
- #Kinder Joy
- #Ferrero
- #Fomo marketing
- #FOMO
- #Jyoti Malhotra
- #Volvo Car India
- #IMPACT Interviews
- #Volvo XC90
- #Volvo for life
- #Volvo sustainability goals
- #HRIL
- #Hygienic Research Institute Pvt Ltd
- #Vasmol
- #Streax
- #Malaika Arora
- #Priyanka Puri
- #CMO Speaks
- #OOH
- #Outdoor advertising
- #Discovery Travel & Living
- #Cheese Slices
- #IMPACT Archives
- #SamsungIndia
- #PepsiCoIndia
- #SimpoloTilesandBathware
- #Truecaller
- ITC
- YiPPee!
- Better World Program
- Bengaluru
- plastic waste
- recycling
- sustainability
- science mela
- BBH India
- AAAI Young Lotus
- Adfest 2025
- Young Creatives
- Jasprit Bumrah
- Skechers
- Mumbai Indians
- Ishan Kishan
- Yastika Bhatia
- sports sponsorship
- Avanse Financial Services Ltd. (Avanse)
- India's second-largest education-focused non-banking financial company (NBFC)
- has launched the #StartYourStory campaign. This digital marketing and social media initiative aims to inspire and empower female higher education aspirants
- particularly those seeking to study abroad. At the core of the campaign is ‘Swalaksh’
- an exclusive education loan product designed specifically for female students pursuing higher education overseas. The Swalaksh loan offers a range of benefits
- including: • A rate concession of 0.25% for all female students aspiring to study abroad • A flat INR 10
- 000 processing fee for female aspirants • A benefit of INR 10
- 000 for female students with an academic score above 80% • Additional INR 10
- 000 for students achieving a CGPA of 3.5 or higher at the end of their course • Waiver of the last 12 Equated Monthly Instalments (EMIs) in the repayment structure The #StartYourStory campaign was launched across social media platforms
- with vibrant storytelling that underscores new beginnings and the power of financial freedom. The aim is to encourage more female students to take charge of their academic journey and make their dreams a reality. Avanse has also partnered with study-abro
- we firmly believe that education is one of the most powerful tools for empowerment
- " said Mr. Amit Gainda
- Managing Director and CEO of Avanse Financial Services. "This product offering reinforces our commitment to empowering female students to fulfil their higher education dreams." He continued
- “India has taken significant steps to promote gender parity in STEM (Science
- Technology
- Engineering and Mathematics) fields. I believe that with the help of this product
- we will be able to fund more aspiring women to pursue STEM courses
- allowing us to foster an inclusive and progressive future. The government of India is extremely focused on creating avenues for women to grow and contribute towards the development of the nation. The President of our country also emphasised the need to e
- we believe that it is also our responsibility to create opportunities for more women to take the leap of faith towards fulfilling their higher education aspirations and
- thus
- contribute towards nation-building.” As of 31 March 2024
- approximately 30% of the total students funded by Avanse were women
- and the company is aiming to further increase this percentage. This initiative further reinforces Avanse’s belief in the transformative power of education and its commitment to supporting female students in achieving their academic aspirations.
- #StartYourStory
- Swalaksh
- education loan
- women empowerment
- higher education
- Gucci
- Demna
- Artistic Director
- Kering
- Fashion
- Balenciaga
- Stefano Cantino
- Livfast
- Delhi Capitals
- Official Energy Partner
- T20
- Energy Solutions
- Innovation
- Fan Engagement
- Navi UPI
- Royal Challengers Bangalore
- T20 Season 2025
- RCB
- UPI Partner
- Ticket Access
- Rajat Patidar
- OML
- vivo T4x
- Flipkart launch
- viral campaign
- Twitter trending
- marketing
- influencer engagement
- Goafest 2025
- Goa
- Advertising
- Marketing
- Creative Festival
- ABBY Awards
- Amazon MX Player
- Industry Networking
- McDonald’s India
- Shakashaka
- Shake Shake Fries
- Piri Piri
- campaign
- McDeal
- food marketing
- John Jacobs
- United270 Global
- Wildgear
- eyewear
- campaign
- fashion
- technology
- augmented reality
- Ayushakti
- Ayurveda
- Sangli
- Franchise
- Maharashtra
- Wellness
- Holistic Treatments
- Nadi Pariksha
- Culture Circle
- Hyderabad
- luxury fashion
- auctions
- streetwear
- Rana Daggubati
- Naga Chaitanya
- Nike
- Yeezy
- dentsu
- GroupM
- CCI raid
- Dentsu raid
- Interpublic Group
- IPG
- Sourav Ganguly
- Khakee The Bengal Chapter
- Netflix India
- Promo
- Trailer Park Group
- Neeraj Pandey
- Crime Thriller
- Marketing
- TECNO
- Kolkata Knight Riders
- #SignalJeetKa
- cricket
- technology
- fan experience
- connectivity
- Moscow Fashion Week
- Indian designers
- Samant Chauhan
- CoEK Khadi India
- global fashion
- fashion trends
- international exposure
- sustainable fashion
- CARS24
- No Parking
- Gurgaon
- creative campaign
- nostalgia
- urban life
- parking woes
- social media buzz
- Hockey India
- Coca-Cola India
- National Women’s Hockey League
- women’s sports
- #SheTheDifference
- women athletes
- women’s hockey
- HerKey
- Wasim Sayed
- Vice President
- Growth and Marketing
- women professionals
- digital marketing
- digital marketing
- strategic initiatives
- Rasna
- beverage
- Mango
- powder concentrate
- new product
- ad campaign
- affordable
- Rishabh Pant
- Goibibo
- Sunil Gavaskar
- brand ambassador
- campaign
- cricket
- travel
- advertisement
- MS Dhoni
- Sandeep Reddy Vanga
- EMotorad
- electric bicycles
- One Hand Clap
- ad campaign
- marketing
- Tata Soulfull
- No Maida Rusk
- Manoj Bajpayee
- chai
- tea-time
- campaign
- Indian culture
- Burger King India
- QSR Chains
- Rajeev Varman
- Restaurant Brands Asia Limited
- BK Café
- Dabur India
- Mixed Route Juice
- Dabur Red Toothpaste
- World Oral Health Day
- Abhishek Jugran
- Amrita Sharma
- Flouride Free
- Oral care
- Protinex
- Protein deficiency
- Sriram Padmanabhan
- Danone India
- SKUs
- Nutritional supplements
- Hyundai Motor India Limited
- Customer Outreach
- Hyundai Always Around
- Outreach campaign
- Smart mobility
- Tarun Garg
- Britannia Industries
- Britannia Treat Challenge
- Britannia Treat
- The Womb
- Motion Kota
- NV Sir
- Nitin Vijay
- Heval Patel
- Siddharth Gupta
- Big Cricket League
- Delhi-NCR
- awareness campaign
- cricket
- talent hunt
- human billboards
- Shikhar Dhawan
- Irfan Pathan
- Zomato
- Zomato Quick
- Sahibjeet Singh Sawhney
- Sahibjeet Singh Sawhney
- 10-minute delivery
- in-app promotion
- Furlenco
- RCB
- Royal Challengers Bangalore
- IPL 2025
- Rajesh V Menon
- Ajith Karimpana
- Indian T20 League 2025
- Chinnaswamy Stadium
- Asian paints
- Amit Syngle
- Giulia Ambrogi
- St+art India Foundation
- Pascal Mario Kmenlang Pathaw
- Siddharth Gohil
- Sayan Mukherjee
- Donate a Wall
- TTK Healthcare
- Saket Govind
- Nagessh Pannaswami
- Curry Nation
- Good Homes
- Good Homes Aroma
- Air fresheners
- Bathroom fresheners
- Home and personal care
- Rajesh Menon
- RCB
- Nothing Phones
- Nothing
- Smartphones
- Akis Evangelidis
- T20 Season 2025
- Associate Sponsor
- Myntra
- Myntra FWD
- Sunder Balasubramaniam
- Mandira Bedi
- Sahiba Bali
- Virender Sehwag
- Cricket
- GenZ
- Sunder Balasubramaniam
- Mandira Bedi
- Sahiba Bali
- Mandira Bedi
- Sahiba Bali
- GenZ
- Myntra FWD
- Myntra FWD
- SHEBA
- Mars
- Pet Food
- Petcare
- Natalia Ball
- Mars Pet Nutrition
- Mars
- Mars Petcare India
- Mars Pet Nutrition
- Natalia Ball
- Ayesha Huda
- Pet Food
- Mars
- Mars Petcare India
- Mars Pet Nutrition
- Ayesha Huda
- Natalia Ball
- Sharvari
- Vicky Kaushal
- Tata Motors
- Passenger Vehicles
- Electric Vehicles
- IPL 2025
- Tata Curvv
- Take the Curvv
- Vivek Srivatsa
- Tata Passenger Electric Mobility
- Bergner India
- Umesh Guptaa
- Shoppers Stop
- Chef Vikas Khanna
- Premium Cookware
- Kavindra Mishra
- Hitech Giro X
- Rajesh V Menon
- TownBus
- GRB Dairy Foods
- Arun Kumar S
- IPL 2025
- FMCG
- Snacks
- Official Snacking Partner
- OPPO India
- Smartphones
- Sushant Vashistha
- OPPO F29
- Real Heroes
- boAt
- IPL 2025
- Gujarat Titans
- Royal Challengers Bangalore
- Official Audio Wearables Partner
- Imagine Marketing Ltd
- Audio gear
- Smart wearables
- Freedom Healthy Cooking Oils
- P. Chandra Shekhara Reddy
- Chetan Pimpalkhute
- Women's health
- Lancet study
- Gemini Edibles & Fats India
- #Dentsu
- #WPP
- #Havas
- #GroupM
- #freedom30minutemovement
- #IPG Mediabrands
- #Media Agency raids
- #CCI raids
- #Competition Commission of India
- #Price fixing
- #IPL Ad rates
- #Broadcast ad slots
- #Usha Uthup
- #Zeenat Aman
- #Neena Gupta
- #Jaya Bachchan
- #TheNewThing
- #Traya
- #Kalyan Jewellers
- #Nagarjuna
- #Prabhu
- #Shiva Rajkumar
- #Taneira
- #Boat
- #Suhana Khan
- #Farirda Jalal
- #BoAt
- #PhonePe
- #PhonePe Sound Boxes
- #No Pin Payments Campaign
- #Ramesh Srinivasan
- #IMPACT CMO Interviews
- #PhonePe Payments App
- #IMPACT Archives
- #Pitch CMO Summit 2025
- #ICC World Cup 2015
- #IPL 2025
- #Mauka Mauka
- #Cadbury Dairy Milk
- #Dream 11
- #EMotorad
- #Atlys
- ABBYS
- Goafest 2025
- The Advertising Club
- Ajay Kakar
- Advertising Agencies Association of India
- Prasanth Kumar
- Sam Balsara
- Shashi Sinha
- Anupriya Acharya
- Dheeraj Sinha
- Rana Barua
- Citykart
- CityKart
- FATLEG
- Sudhanshu Agarwal
- Anoop K Nair
- OOH Campaign
- Summer Collection
- Bollywood
- Ludic
- Ishit Jethwa
- CSK
- IPL 2025
- Chepauk Stadium
- Lifestyle brands
- Official Footwear Partner
- Madison Media Infinity
- Anushree Tainwala
- Samsonite India
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- Bennett
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- Cannes Lions 2025 Jury
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- Josy Paul
- #Maruti Suzuki India
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- #Kuch Income Life Ke Liye
- Kuch Life Insurance Ke Liye
- #Tata AIA
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- #CannesLions2025
- #Throwback
- #IndianAdvertising
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- #Backbeat
- #Authored article
- #Apoorva Deep
- #itch
- #IMPACT Backbeat
- #itch Apoorva Deep
- #improv comedy
- #Myntra
- #Coca-Cola
- #Crompton
- #Thomas Cook
- Luminous Power Technologies
- Rajasthan Royals
- solar energy
- IPL 2025
- T20 Command Centre
- renewable energy
- Yashasvi Jaiswal
- brand campaign
- OPPOK13
- LiveUnstoppable
- Gaming Phone
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- Youth Marketing
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- OPPO India
- Anchor Oral Care
- Aimee Baruah
- North East India
- Oral Health
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- Brand Campaign
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- CalFlo
- CalFlo
- Brand Campaign
- Herbal Toothpaste
- North East India
- Aimee Baruah
- Nippon India Mutual Fund
- Adobe
- Digital Transformation
- Investor Experience
- Fintech
- Generative AI
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- IEIA 2025
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- Tata Tea AI ad
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- boAt
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- Virat Kohli
- RCB
- RCB
- Akshaya Vasishth
- Sujata Appliances
- Chief Marketing Officer
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- kitchen appliances
- digital transformation
- Hoonartek
- Shobhit Jaiswal
- Chief Growth Officer
- Data
- Americas
- Business Growth
- Technology Leadership
- Rashmika Mandanna
- Onitsuka Tiger India
- Onitsuka Tiger
- Crunchyroll
- anime
- Japanese brands
- Akshay Mathur
- Tyroo
- Adtech
- Digital Advertising
- SMILE Group
- Asia
- Leadership
- Monetisation
- Poonawalla Fincorp
- consumer durable loans
- retail lending
- EMI card
- Arvind Kapil
- NBFC
- digital finance
- India
- Pazago
- export technology
- India exports
- Nikhil Agrawal
- supply chain tech
- export industry reform
- logistics software
- digital trade
- Mahindra Group
- Leadership Changes
- Hemant Sikka
- Veejay Nakra
- R Velusamy
- Mahindra Logistics
- Automotive Business
- Farm Equipment
- Milind Soman
- Centre for Sight
- eye health
- eye health
- vision care
- cataracts
- glaucoma
- Miss World 2025
- Altair Media
- Telangana tourism
- Julia Morley
- Ashwani Shukla
- PR agency
- international events
- Hyderabad
- Spinny
- Sachin Tendulkar
- IPL 2025
- God Promise
- used cars
- India
- car warranty
- trust
- Ajith Kumar
- Britannia Milk Bikis
- Chennai
- fan celebration
- Kasi Theatre
- NGO donation
- Tamil Nadu
- MullenLowe Lintas
- Saffola Masala Oats
- Sanjay Manjrekar
- Cricket Campaign
- Marico
- Healthy Snacking
- Gen Z
- Masaledar Nostalgia
- IPL 2025
- The Great Khali
- Netflix India
- WrestleMania
- One Hand Clap
- WWE
- digital campaign
- Indian advertising
- entertainment marketing
- Francesco Poletti
- ABBY Awards 2025
- Le Pub Publicis Italy
- Goafest
- Advertising Club
- Young Maverick Abby
- Bruno Bertelli
- Cannes Lions
- FedEx
- Saatchi & Saatchi India
- SMEs
- Chennai Super Kings
- logistics
- digital campaign
- global trade
- Indian businesses
- MiQ
- Varun Mohan
- programmatic advertising
- digital media
- India
- CTV
- leadership
- technology
- Watcho
- RailWire
- RailTel
- OTT Bundles
- West Bengal
- Broadband India
- Digital Entertainment
- Regional Content
- Broadband India
- Digital Entertainment
- Regional Content
- Mercedes-Benz India
- Roger Federer
- MANUFAKTUR
- luxury cars
- digital campaign
- emotional branding
- visual storytelling
- Third Wave Coffee
- HarperCollins India
- World Book Day
- books and coffee
- reading culture
- café initiative
- Paperbacks & Pour Overs
- India cafés
- iD Fresh Food
- Shobhit Malhotra
- CEO appointment
- global expansion
- GCC markets
- food innovation
- fresh food
- international business
- Amorepacific
- the South Korean beauty giant
- is collaborating with the Korea Tourism Organization (KTO) and Thomas Cook (India) Limited for the second edition of "Amorepacific Day." Scheduled to run from 25th to 27th April
- the campaign will take place on Nykaa’s online and offline platforms
- offering customers across India access to a wide array of K-beauty products. The initiative continues to spotlight the intersection of Korean skincare
- cultural appreciation
- and consumer engagement. A highlight of this edition is an exclusive contest offering five winners a chance to visit South Korea. The prize includes return flights and a 3-night
- 4-day stay
- giving participants a deeper experience of Korean beauty and culture. The trip is sponsored by the Korea Tourism Organization. “With Amorepacific Day
- we’re thrilled to offer not just exceptional beauty experiences to our customers in India
- but also an extraordinary opportunity to discover the heart of K-beauty and Korean culture
- ” said Paul Lee
- Country Head & Managing Director of Amorepacific India. “This is our way of expressing gratitude to our loyal customers and inviting them to join our journey in the most memorable way.” Nykaa
- India’s prominent beauty retailer
- also commented on the partnership. A Nykaa spokesperson stated
- “In collaboration with Amorepacific and the Korea Tourism Organization
- Nykaa is proud to bring consumers a once-in-a-lifetime opportunity to win a trip to Korea through the Amorepacific Day Sale. This celebration of K-beauty goes beyond skincare
- offering an immersive cultural experience. K-beauty has truly captured the imagination of Indian consumers
- and at Nykaa
- we've seen the love for Korean skincare and beauty rituals. From glass skin goals to layering routines
- our customers are eager to explore the innovation and efficacy that K-beauty offers. The sale is a celebration of that very love
- bringing the best of K-beauty to our platforms with exclusive offers and freebies. It’s an exciting fusion of culture
- skincare
- and aspiration
- something we at Nykaa are proud to champion as we continue to make global beauty experiences more accessible and immersive for our community of beauty enthusiasts.” Mr. Myong Kil Yun
- Regional Director
- India & SAARC Countries
- Korea Tourism Organization
- added: “K-beauty is one of Korea’s most influential cultural exports
- and through this unique campaign
- we are inviting Indian consumers to not only experience these products but to discover the country behind them. By blending beauty with travel
- we aim to build deeper connections and inspire more Indian travellers to explore the vibrant experiences and culture Korea has to offer.” The partnership between the three entities reflects a growing trend of cross-cultural collaborations in the beauty i
- further bridging the gap between Indian consumers and global skincare innovations.
- Korean culture
- KTO
- Korean Tourism Organisation
- Amorepacific Day S2
- Mumbai Indians
- Play Like Mumbai
- Arthat Studio
- Cricket Art
- Mumbai Airport
- Rohit Sharma
- Public Art Installation
- Canara Bank
- fixed deposits
- financial security
- Safe Hai Toh Sahi Hai
- investments
- campaign
- banking
- Goldmine Advertising
- Safe Hai Toh Sahi Hai
- Goldmine Advertising
- Havas
- Ostro
- Techmagnate
- Aviva Life Insurance
- Aviva Life Insurance
- Digital Mandate
- HUL
- HUL Q4 Results
- Foxtale
- comic strip
- Comic ad
- Magnite
- Suniel Shetty
- GEPL Season 2
- Pune Franchise Owner
- GEPL Season 2
- Pune Franchise Owner
- Global e-Cricket Premier League
- SpringServe Video Platform
- Dreame Technology
- brand ambassador
- Kriti Sanon
- Glad U Came
- PR Agency India
- Influencer Marketing
- Leadership Appointments
- Brand Strategy
- Client Servicing
- Mumbai PR Firm
- Maddie Amrutkar
- Kriti Sanon
- Dreame Technology
- Brand Ambassador
- Smart Home
- India
- Home Appliances
- Grooming Products
- Tech Lifestyle
- Cityflo
- LUXE
- premium rentals
- urban mobility
- Mumbai
- chauffeur service
- Cautio
- Innova Crysta
- premium rentals
- urban mobility
- Endura Mass
- Lucknow Super Giants
- IPL 2025
- Cipla Health
- weight gain
- cricket
- nutrition
- sports partnership
- Nikon Z5II
- mirrorless camera
- full-frame
- videography
- low-light
- N-RAW
- autofocus
- EXPEED 7
- EXPEED 7
- N-RAW
- low-light
- DHL Express India
- Mumbai Indians
- T20 Season 2025
- AbhiBus
- Chennai Super Kings
- Axis Max Life
- Bandhan 2.0
- Runwal Realty
- Sonam Kapoor
- Brand Ambassador
- Luxury Homes
- Real Estate
- Branding
- Legacy
- Thought Blurb Communications
- Taj Mahal Tea
- Brooke Bond
- Chai Bansuri
- Ogilvy India
- Indian classical music
- innovation
- tea
- India
- David Beckham
- Pepsi
- Thirsty For More
- global campaign
- soft drinks
- brand marketing
- lifestyle
- advertising
- PEDIGREE®
- Bhumi Pednekar
- pet nutrition
- India
- dog food
- MARS Petcare
- gravy meals
- pet care
- Chinese Wok
- Durgapur Junction
- Food Partnership
- Vikram Chatterjee
- Swastika Mukherjee
- QSR
- Indian Cinema
- East India Expansion
- Food Partnership
- Vikram Chatterjee
- Swastika Mukherjee
- Durgapur Junction
- Honda
- HMSI
- road safety
- K.R. Mangalam
- Delhi
- schools
- E-Gurukul
- KYT training
- K.R. Mangalam
- E-Gurukul
- KYT training
- HMSI
- Britannia Gobbles
- Cakes
- Badey Badon Ko Pighla De
- Shivaji Satam
- Dayanand Shetty
- Cake Campaign
- Schbang
- Indian Snacks
- Badey Badon Ko Pighla De
- Shivaji Satam
- Dayanand Shetty
- FCB Kinnect
- Cannes Lions 2025
- FCB India
- Dheeraj Sinha
- FCB Ulka
- FCB Now
- FCB Neo
- FCB Group at Cannes Lions
- #Dangal TV
- #Dangal Play
- #Enterr10 Television
- #Manish Singhal
- #Akshat Singhal
- #BARC
- #Hindi GECs
- #Dangal Telugu
- #Mann Sundar
- #Mann AtiSundar
- #Prem Leela
- #Lekar Hum Deewana Dil
- #Noise
- #Noise x Bose
- #Gaurav Khatri
- #Noise wearables
- #Noise earphones
- #Smart wearables
- #IMPACT Interviews
- #Dietary Supplements
- #Nutroceuticals
- #Wellbeing Nutrition
- #Sheopals
- #Mudramax
- #Health and wellness
- #Avvatar
- #Axis Bank
- #Anoop Manohar
- #SafeInvestingIsSmartInvesting
- #DilSeOpen
- #IMPACT Interviews
- #IMPACT Archives
- #TV News
- #TRP game
- #Hindi TV News
- #Aaj Tak
- #Zee News
- #WPP
- #WPP Stream
- #WPP Stream India
- #Videos4Business
- #ManishKumar
- #Dr. Joe Dispenza
- #Meditation
- #Work Life Balance
- #Authored Articles
- #NPCI
- #Ozone
- #Zepto
- #Krafton India
- Gautam Anand
- ZALORA
- Gunjan Soni
- McKinsey
- Myntra
- People movement news
- Admatazz
- Kelvinn
- digital marketing
- influencer marketing
- performance marketing
- automotive marketing
- Elvi Group
- Kelvinn
- automotive marketing
- Abby Awards 2025
- Jury Chairs
- Nina Elavia Jaipuria
- Niraj Ruparel
- Deepshikha Dharmaraj
- Praful Akali
- Goafest 2025
- Advertising
- Ambalika Sen
- Managing Partner
- Fundamental
- Pallavi Chakravarti
- Tilt Brand Solutions
- advertising
- agency growth
- client partnerships
- Buzzlab
- content creation
- Bengaluru studio
- AI content tools
- podcast studio
- digital media
- influencers
- video production
- Kamiliant
- Tiger Shroff
- Nikita Dutta
- luggage
- TVC campaign
- Samsonite
- Bollywood
- Neutrogena
- Shraddha Kapoor
- Hydro Boost
- skincare
- hyaluronic acid
- hydration
- beauty
- digital campaign
- DECATHLON
- Tata CLiQ Fashion
- sports retail
- e-commerce
- India
- fitness
- active lifestyle
- Tier 2 and 3 cities
- Tata CLiQ
- Tier 2 and 3 cities
- Sungrow Europe
- Content Digital Agency
- digital marketing
- renewable energy
- PV inverters
- brand strategy
- European market
- sustainability
- Arrow
- Bangalore retail
- HSR Layout
- menswear
- fashion
- store opening
- Indian retail
- HSR Layout
- store opening
- Indian retail
- menswear
- Reckitt
- Bhavnagar
- malaria
- World Malaria Day
- public health
- Mortein
- India
- vector-borne diseases
- World Malaria Day
- Mortein
- vector-borne diseases
- Radio City
- RC SWAPPR
- Triton Digital
- Podcast
- Digital Audio
- India
- Global Media
- Omny Studio
- Omny Studio
- Digital Audio
- Zoya
- Aeterna
- luxury jewellery
- Green Amethyst
- sacred geometry
- feminine design
- sculptural jewellery
- ABBY Awards 2025
- Goafest
- Prateek Bhardwaj
- Minakshi Achan
- Shashank Chaturvedi
- Priya Shivakumar
- Advertising
- India
- The Souled Store
- Redwolf
- PopCulture
- India Merchandise
- Fandom
- Acquisition
- Lifestyle Brand
- Latent
- India's Got Latent
- cashkaro
- EarnKaro
- india's got latent
- cred
- shred
- Indian Railways
- Lucky Yatra
- Mumbai
- fare evasion
- lottery
- public transport
- FCB India
- ticketing innovation
- BESSIUM
- EV scooter
- energy storage
- EFGH
- Ravi Shankar Sharma
- Piyush Goyal
- Viksit Bharat
- clean energy
- Piyush Goyal
- Hoopr Smash
- Bollywood music licensing
- Gaurav Dagaonkar
- YRF Music
- content creators
- Indian music industry
- Meghna Mittal
- legal music use
- legal music use
- Gaurav Dagaonkar
- Tinder India
- Move On campaign
- Gen Z dating
- self-care
- fitness dating
- Ex-presso run
- mental wellness
- breakup recovery
- Gen Z dating
- fitness dating
- Ex-presso run
- KORA Organics
- Miranda Kerr
- Nykaa
- Beautindia
- Clean Beauty
- Organic Skincare
- India Launch
- Natural Skincare
- Beautindia
- Miranda Kerr
- India Launch
- Natural Skincare
- Asian Paints
- Ogilvy India
- NaPoWriMo
- poetry campaign
- colour stories
- branding
- creative marketing
- Sukesh Nayak
- Indian Entertainment
- OTT
- Global Partnerships
- AI
- Content India
- DishTV
- C21Media
- Content Strategy
- #Vikas shah
- #Big City Promotions
- #IPL Marketing
- #Cricket Marketing
- #Experiential Marketing
- Madlab Alpha
- Bodhitree Multimedia
- OTT content
- Indian cinema
- Gaurav Shukla
- Abhijeet Khuman
- Darshana Bhalla
- Indian cinema
- Abhijeet Khuman
- Gaurav Shukla
- Darshana Bhalla
- Deconstruct
- Gel Sunscreen
- IPL 2025
- skincare campaign
- men’s grooming
- sun protection
- Indian summer
- digital advertising
- Tanishq
- Kundan Stories
- holographic display
- Bandra Bandstand
- jewellery launch
- Tata
- Laqshya Media
- Indian craftsmanship
- Bandra Bandstand
- jewellery launch
- Indian craftsmanship
- Kundan Stories
- India’s largest and most premium cinema exhibitor
- PVR INOX
- has officially entered the Jabalpur market with the launch of its first-ever multiplex in the city. Located on the fourth floor of the newly rebranded KA Mall
- near Naudra Bridge
- the new property promises an elevated cinema experience for local audiences. The launch marks a significant expansion under the company’s Franchise Owned Company Operated (FOCO) model—an asset-light strategy designed to scale premium cinemas in high-grow
- Gold
- Purple
- and Teal—with a total seating capacity of 611
- including 25 luxurious recliners. The interiors boast Udine slider seating
- fabric-finished walls
- and elegant 'V'-shaped ambient lighting
- delivering a mood-rich environment that aligns with different film genres. PVR INOX has equipped the multiplex with Christie RGB Laser projectors
- Dolby 7.1 surround sound
- and a next-gen 3D system
- ensuring crystal-clear visuals and immersive soundscapes. "This launch is not just about opening a new property—it’s about introducing the signature PVR INOX experience to a vibrant city for the first time. Strategically located at KA Mall and launched u
- the multiplex is designed to be a complete entertainment destination that blends cutting-edge technology with thoughtful design. We’re excited to begin this new chapter with a compelling title like Raid 2 and look forward to building lasting connections
- " said Mr. Pramod Arora
- CEO- Growth & Investment
- PVR INOX Limited. The FOCO model allows PVR INOX to manage operations
- design
- and development while local franchisees own the infrastructure—ensuring faster rollouts and standardised quality. Mr. Gaurav Bhanot
- Director: KA REALBUILD Pvt. Limited
- added: "Jabalpur has long deserved access to experiences that match the aspirations of its people. Bringing PVR INOX to the city isn’t just about adding a multiplex
- it’s about bringing the energy
- scale
- and quality of world-class cinema right to the heart of the city. At KA Mall
- our goal has always been to create a space that reflects the evolving lifestyle of Jabalpur
- and this launch is a big step in that direction." From its sleek exterior to the plush interiors and centrally located concessionaire
- every detail of the multiplex reflects PVR INOX’s commitment to providing a best-in-class moviegoing experience. Positioned to become a cultural hub
- the venue opens with the screening of Raid 2
- setting the tone for a dynamic new era of entertainment in Jabalpur.
- PVR INOX
- Jabalpur
- KA Mall
- FOCO model
- Indian cinema
- multiplex launch
- Raid 2
- luxury theatres
- multiplex launch
- FOCO model
- KA Mall
- Jabalpur
- luxury theatres
- FloraSoul
- Team Pumpkin
- Ayurveda
- skincare
- social media
- digital marketing
- Bangalore
- conscious beauty
- Aviva Life Insurance Company India has announced the appointment of Mr Suresh Mahalingam as its new Chairperson. Mr Mahalingam has been part of Aviva since July 2020
- serving as an Independent Director on the Board. Speaking on his appointment
- Mr Mahalingam said
- “I’m happy to take up the new role as Chairperson of Aviva India. I look forward to working closely with the Board and executive leadership team. I am sincerely grateful to the Board members and shareholders for their continued trust and support. I remai
- resilience
- and long-term value creation.” With over three decades of leadership experience in the banking
- financial services
- insurance (BFSI)
- and fast-moving consumer goods (FMCG) sectors
- Mr Mahalingam has played a key role in building
- scaling
- and transforming businesses in dynamic and competitive markets. His inclusive leadership style and strategic approach have been central to his professional success. In addition to his corporate roles
- Mr Mahalingam mentors emerging organisations and is a regular keynote speaker at major industry forums.
- Aviva India
- Suresh Mahalingam
- Chairperson
- BFSI
- FMCG
- Leadership
- Insurance
- Board Appointment
- Cheil SWA Group
- Cheil India
- Jitender Dabas
- Carlos LimSeob Chung
- Mandeep Sharma
- digital marketing
- full-funnel marketing
- brand strategy
- Youtube
- YouTube CEO
- YouTube CEO at WAVES
- Neal Mohan
- Neal Mohan at WAVES 2025
- WAVE Summit 2025
- Shantanu Narayen
- Adobe
- Adobe CEO
- Shantanu Narayen at WAVES 2025
- WAVE Summit 2025
- WAVES 2025
- Mother's Day
- AJIO
- Sheeba Chaddha
- influencer moms
- gifting campaign
- M.O.M.
- fashion
- Sheeba Chaddha
- gifting campaign
- influencer moms
- momfluencer
- Amazon MX Player
- Amazon’s free streaming service
- has revealed an exciting slate of over 20 new international titles at WAVES 2025 (World Audio Visual & Entertainment Summit). The latest additions to its popular V-Desi catalogue include a mix of Korean
- Mandarin
- and Turkish dramas
- alongside the introduction of an Anime category for the first time on the platform. The new slate expands Amazon MX Player’s position as the largest AVOD (Ad-supported Video on Demand) destination for dubbed international content. With over 200 shows acr
- the service offers dubbed series in Hindi
- Tamil
- and Telugu
- including popular K-dramas
- Mandarin series
- Turkish dramas
- and now Japanese anime
- with new titles added every week. The latest releases span a range of genres
- including the high-stakes corporate romance Fake It Till You Make It
- the feel-good storytelling of Wenderella’s Diary
- the emotional drama Chrysalis
- and the fantasy-filled Fish Knows You. K-drama fans will be excited about titles like Gaus Electronics and Pride and Prejudice
- which offer romance
- comedy
- and intrigue. In a major new move
- Amazon MX Player is introducing anime to its service
- featuring renowned titles such as Spy × Family
- Demon Slayer
- One Punch Man
- Jojo’s Bizarre Adventure
- and more. All these titles will be dubbed in Hindi and are available for free
- making them accessible to Indian audiences for the first time. Amogh Dusad
- Director and Head of Content at Amazon MX Player
- commented on the announcement
- saying
- “We’re incredibly excited to bring over 20 new international titles as we expand our dubbed content catalog
- including the debut of our Anime category. This marks another significant step in enhancing the viewing experience for our audience. We’re committed to offering premium
- localized content for free
- making global entertainment accessible to a wider audience in India
- with a diverse range of shows they can enjoy every week.” The new global titles will stream exclusively for free on Amazon MX Player through its mobile apps
- Amazon’s shopping app
- Prime Video
- Fire TV
- Airtel Xtreme
- and Connected TVs.
- WAVES 2025
- K-drama
- Turkish drama
- Anime
- free streaminG
- global entertainment
- SRV Media
- Chaitanya Sharma
- digital marketing
- business growth
- Kolkata expansion
- process optimisation
- DEI
- leadership
- Kolkata expansion
- process optimisation
- Alia Bhatt
- Aishwarya Rai Bachchan
- Cannes 2025
- L'Oréal Paris
- Nykaa
- Beauty
- Indian cinema
- Women in film
- Aishwarya Rai Bachchan
- Shah Rukh Khan
- Harpic
- Brand Ambassador
- Toilet Hygiene
- Reckitt
- Harpic Hai Na
- India Campaign
- Toilet Hygiene
- Harpic Hai Na
- India Campaign
- Duolingo
- Indian languages
- language learning
- generative AI
- education
- Hindi
- global languages
- mobile learning
- #Harshil Karia
- #Schbang
- #Shradha Agarwal
- #Grapes Worldwide
- #Mehul Gupta
- #Siddharth Devnani
- #SoCheers
- #Shrenik Gandhi
- #White Rivers Media
- #Atul Hegde
- #YAAP
- #Saurabh Varma
- #Wondrlab
- #Prasad Shejale
- #LS Digital
- #Ahmed Aftab Naqvi
- #Gozoop Group
- #Dr Vikram Kumar
- #SRV Media
- #Independent Digital Agencies
- #Taj Mahal Tea
- #Chai Bansuri
- #Hamsadhwani Raaga
- #HUL #Hindustan Unilever #Ogilvy #Ogilvy India #Wah Taj #Ustad Zakir Hussain #Megh Santoor #Pandit Rahul Sharma #Pandit Niladri Kumar
- #HUL
- #Hindustan Unilever
- #Ogilvy
- #Ogilvy India
- #Wah Taj
- #Ustad Zakir Hussain
- #Megh Santoor
- #Pandit Rahul Sharma
- #Pandit Niladri Kumar
- #Best Ads 2025
- #IMPACT Ads Hall of Fame 2025
- #Best Ads of April 2025
- #Colgate India
- #Indianis Dentris
- #Google India
- #Googly
- #Netflix India
- #Fanmania enters its Netflix era
- #Too Yumm!
- #Too Yumm! To Cheer
- #De Beers
- #Love
- From Dad
- #Ogilvy India
- #Bare Bones Collective
- #Tilt Brand Solutions
- #FCB Kinnect
- #82.5 Communications
- #Mukesh Ambani
- #WAVES 2025
- #WAVE Summit
- #PM Modi at WAVES
- #Vasudhaiva Kutumbakam
- #Reliance Jio
- #JioCinema
- CJ ENM
- Prime Video
- Korean drama
- Studio Dragon
- global streaming
- subtitles
- WAVES Summit
- Head Over Heels
- Hyatt
- Mumbai Indians
- Cricket
- Hospitality
- World of Hyatt
- Fan Experience
- India
- Sponsorship
- IPL 2025
- Ugaoo
- Mother’s Day
- houseplants
- emotional branding
- quick commerce
- women empowerment
- lifestyle brand
- campaign
- Tata Gluco+ Jelly
- Marvel Avengers
- Tata Consumer Products
- superhero drink
- kids beverage
- collectible cups
- influencer campaign
- India retail launch
- Tata Consumer Products
- kids beverage
- collectible cups
- Marvel Avengers
- Marvel Avengers
- #Atom
- #Abhik Santara
- #Cannes Coverage
- #Cannes Lions 2025
- #Cannes We Do it
- CaratLane
- Engagement Campaign
- The Nudge
- Jewellery
- BBH India
- Proposal
- Commitment
- Omni-channel
- The Nudge
- commitment
- omni-channel campaign
- Radio City
- IASA 2025
- ACEF Awards
- Indian Podcasts
- Digital Radio
- Audio Campaigns
- Ashit Kukian
- ACEF Awards
- Indian Podcasts
- Audio Campaigns
- Digital Radio
- AXISCADES
- Ravikumar Joghee
- CSMO
- engineering solutions
- AI strategy
- aerospace
- HERSHEY’S Syrup
- Chef Ranveer Brar
- 100 years
- campaign
- summer recipes
- digital marketing
- Aoneha Tagore
- Spotify India
- Editorial Strategy
- Viacom18
- MTV
- 9XM
- Music Industry
- Leadership Moves
- Spotify India
- Music Industry
- SoCheers
- Rajni Daswani
- Chief Growth Officer
- Digital Marketing
- Leadership
- People Growth
- Business Strategy
- India
- Mehul Gupta
- Rajni Daswani
- American Tourister
- Everyone’s In
- Ananya Panday
- Siddhant Chaturvedi
- Sony Music
- travel
- youth campaign
- road trip
- Shah Rukh Khan
- Sunfeast Dark Fantasy
- Fantasy Zaroori Hai
- Swanand Kirkire
- poetry
- imagination
- brand campaign
- digital-first
- Maternal Health
- High-Risk Pregnancy
- Rural India
- Mother’s Day
- DCM Shriram Foundation
- Mobile Health Units
- Khushali Sehat
- Maternal Mortality
- Khushali Sehat
- Mother’s Day campaign
- DCM Shriram Foundation
- Mother’s Day
- Prega News
- Swiggy
- Pregnancy Cravings
- FCB Kinnect
- Food Delivery
- Maternity Campaign
- India
- NBA India
- Budweiser
- BUDX NBA House
- Derek Fisher
- Gary Payton
- Mumbai events
- NBA Finals
- basketball culture
- BUDX NBA House
- Gary Payton
- Mumbai events
- Uber
- Nike
- After Dark Tour
- Mumbai
- Women Safety
- Ride-hailing
- Night Run
- Mobility
- Amazon Fashion
- Ananya Pandey
- Many Many Mes
- India
- Individuality
- Trend Spotting
- Mix and Match
- Monks India
- Trend Spotting
- Monks India
- Ashirvad
- Aliaxis
- uPVC pipes
- Indian agriculture
- water management
- brand film
- sustainable farming
- Indian agriculture
- sustainable farming
- brand film
- uPVC pipes
- water management
- Thomas Cook
- MoEngage
- customer engagement
- personalisation
- travel tech
- martech
- digital transformation
- travel industry
- Mother’s Day
- Sunfeast Baked Creations
- Shreyanka Patil
- ITC
- Bengaluru
- desserts
- campaign
- MG Road
- ABBY Awards 2025
- AdClub
- Leo Burnett
- One Show
- Goafest
- Indian Advertising
- Creative Shortlist
- Marketing Awards
- Instamart
- Mother’s Day
- Add Yourself to Cart
- Swiggy
- campaign
- gifting
- IndiGo
- MakeMyTrip
- Emami
- Dermicool
- AI-generated ad
- Indian FMCG
- Gen-AI
- summer campaign
- prickly heat
- digital advertising
- Indian FMCG
- summer campaign
- prickly heat
- digital advertising
- Lowe Lintas
- Cofsils
- Cipla Health
- brand strategy
- health marketing
- creative agency
- digital storytelling
- healthcare communications
- Blum India
- furniture fittings
- ad campaign
- LEGRABOX
- CLIP top BLUMOTION
- AVENTOS
- humour in advertising
- everyday furniture issues
- LEGRABOX
- CLIP top BLUMOTION
- AVENTOS
- Cosmo Sunshield
- window films
- energy savings
- heat reduction
- summer campaign
- sustainability
- Pankaj Poddar
- #SweatWhereItCounts
- summer campaign
- summer campaign
- #SweatWhereItCounts
- window films
- Sun Pharma
- pharmaceutical industry
- brand campaign
- India
- healthcare
- patient care
- medicine
- corporate news
- Kenstar
- GOATMoms
- Mother’s Day 2025
- digital film
- parenting
- Sunil Jain
- Gen Z
- Mother’s Day 2025
- digital film
- digital film
- Gen Z
- Titan
- Ajoy Chawla
- C.K. Venkataraman
- succession
- jewellery division
- Tata Group
- leadership
- jewellery division
- KLAY
- Mother’s Day
- parenting support
- working mothers
- digital campaign
- early education
- India
- #ItTakesAVillage
- DHL Express
- Agra exports
- MSMEs
- logistics
- facility expansion
- Strategy 2030
- automation
- DHL Express
- Agra exports
- MSMEs
- logistics
- facility expansion
- Strategy 2030
- automation
- Agra exports
- automation
- Strategy 2030
- Ajinkya Rahane
- Rainforest Alliance
- sustainability
- environmental conservation
- farming
- ambassador
- climate crisis
- Kolkata Knight Riders
- climate crisis
- climate crisis
- environmental conservation
- Zepto
- PMS
- quick commerce
- emotion-led search
- women-led initiative
- comfort products
- period care
- Chandan Mendiratta
- Chandan Mendiratta
- period care
- Taboola
- Harpreet Singh
- India
- JioNews
- Realize
- digital advertising
- native ads
- media partnerships
- Mother’s Day
- boAt
- Blinkit
- Satish Ray
- PSA campaign
- Gen Z
- smartwatches
- quick-commerce
- Hilton
- India
- expansion
- luxury hotels
- Bengaluru
- Jaipur
- Deepika Padukone
- Kingston
- Built on Commitment
- APAC
- technology
- memory products
- Commitment Squad
- campaign launch
- Madison OOH
- e4m Neons OOH Awards
- outdoor advertising
- media agency
- Mumbai
- creative excellence
- advertising awards
- Tesla
- Prashanth Menon
- India
- Electric Vehicles
- Elon Musk
- Tesla China
- Mumbai showroom
- Automotive Industry
- #Concerts
- #Coldplay
- #GunsNRoses
- #ARRahman
- #PMModi
- #IndiaConcerts
- #VineetSharma
- #ABInbevIndia
- #AmareshGodbole
- #Publicis
- #RammohanSundaram
- #DDBMudraGroup
- #RahulTalwar
- #AxisMaxLifeInsurance
- #RituTrivedi
- #LodestarUM
- #HarikrishnanPillai
- #TheSmallBigIdea
- #RuchiraJaitley
- #DiageoIndia
- #DistrictbyZomato
- #AnilMakhija
- #Bookmyshow
- #SanjayAhire
- #PerceptLive
- #SabbasJoseph
- #Wizcraft
- #JerinVenad
- #Cityflo
- #ManishPorwal
- #PrabhuTony
- #AlchemistLive
- #Music
- #brands
- #marketing
- #zomaland
- #musicfestivals
- #Lollapalooza
- #IPGMediabrands
- #ShashiSinha
- #AmardeepSingh
- #agency
- #leadership
- #OmnicomGroup
- #ExecutiveChairman
- #CEO
- #co-leadership
- #business
- #JosyPaul
- #BBDOIndia
- #CannesLions
- #Cannes
- #creativity
- #jury
- #awards
- #festival
- #OlympicsOfCreativity
- #jurypresident
- #Boult
- #VarunGupta
- #audiomarketing
- #music
- #influencermarketing
- #audioproducts
- #speakers
- #powerbanks
- #truewirelessstereosegment
- #performancemarketing
- #podcasts
- #podcastadvertising
- #brandcollabs
- #sponsorships
- #homecreditindia
- #kareenakapoorkhan
- #whatwomenwant
- #rajshamani
- #figuringout
- #nikhiltaneja
- #beamanyaar
- #cyrusbroacha
- #cyrussays
- #coindcx
- #PrashantVerma
- #AshishTiwari
- #Yuvaa
- #YateshPandey
- #GreenplyIndustries
- #RavinderVarma
- #RiteBiteMaxProtein
- #Balakumaran
- #Brandstory
- #AmitMathur
- #FinolexCablesLtd
- #NoStressFinolex
- #humour
- #campaigns
- #onlinesales
- #KartikAaryan
- #KiaraAdvani
- #GenZmarket
- #electricalcompany
- #telecommunication
- #cables
- #FinoUltraWires
- #creativeads
- #creative
- #advertisements
- #flipkartsasalele
- #NevilleShah
- #FCBKinnect
- #PratikShetty
- #Flipkart
- #MaitriRamkumar
- #Ogilvy
- #SirishChandrashekar
- #TitanCompany
- #SunilAgarwal
- #VinodCookware
- #ShayondeepPal
- #NetworkAdvertising
- #SiddharthShah
- #APIHoldings
- #Pharmeasy
- #GarimaKhandelwal
- #BusyPeople
- #MadamG
- zouk
- media mandate
- #AninditaGupta
- Madison Media Alpha
- nissan
- badshah masale
- himalaya
- heritage milk
- godrej interio
- godrej interio
- godrej interio
- godrej interio
- apollo
- international nurses day
- essencemedia.com
- heromotocop
- keenai wealth
- madhuri dixit
- chaimaa
- Danone India
- Dexogrow
- Dexogrow
- Dabur Amla
- Nayab Midha
- L&T
- Lauritz Knudsen
- Mission ImPossible
- ICICI Lombard
- Siddhivinayak metro station
- Branding Rights
- Avaada
- Avaada campaign
- Rajnigandha Silver Pearls
- Mother’s Day campaign
- Mother’s Day
- Crompton
- Crompton campaign
- Goafest 2025
- Advertising Plays
- iD Fresh Food
- iD Fresh Food campaign
- Mother’s Day
- Mother’s Day campaign
- cashkaro
- cashkaro
- sleepwell
- FCB Ulka
- sensodent group
- nivea
- jiomart
- ranveer singh
- deepika padukone
- danone india
- dexogrow
- citykart
- JW Mariott
- moving brahma
- R K Swamy
- Moneyboxx Finance
- Sandipan Thakur
- NBFC
- Collections Strategy
- Rural Lending
- Financial Inclusion
- Micro Enterprises
- Operational Risk
- Sandipan Thakur
- Rural Lending
- Financial Inclusion
- Operational Risk
- Flipkart
- SW Network
- Motorola Edge 60
- Nexus Select Citywalk
- Mall Activation
- Live Doodle
- Experiential Marketing
- The Derma Co
- Zepto
- skincare
- delivery partners
- Honasa Consumer
- quick commerce
- Kinetic Group
- Value 360 Communications
- PR partnership
- automotive
- brand revival
- Indian mobility
- Ajinkya Firodia
- Amagi
- Emma Whitmore
- EMEA sales
- broadcast technology
- SaaS
- cloud TV
- media innovation
- streaming solutions
- Emma Whitmore
- EMEA sales
- broadcast technology
- media innovation
- streaming solutions
- Ayurveda
- Ayushakti
- Punawale
- Maharashtra
- Franchise Launch
- Panchkarma
- Dr. Smita Naram
- Ayurvedic Healing
- Franchise Launch
- Panchkarma
- Dr. Smita Naram
- Himalaya Wellness
- Gum Health Day
- oral health
- Ayurveda
- toothpaste
- AI campaign
- #ItStartsWithGums
- digital health awareness
- Gum Health Day
- Himalaya Wellness
- Ayurveda
- #ItStartsWithGums
- Baskin Robbins India
- Italian Gelato
- Ice Cream Campaign
- Dessert Innovation
- Joyful Moments
- Aleesha Desai
- Marketing Campaign
- India
- Joyful Moments
- Nothing
- KEF
- audio partnership
- British tech
- acoustic innovation
- hi-fi sound
- product design
- consumer electronics
- audio partnership
- Nothing x KEF
- Shantnu & Nikhil
- The Big Egg Hunt
- Elephant Family
- Kew Gardens
- Indian Designers
- Valour’s Vessel
- Wildlife Conservation
- Bisleri
- Mission Impossible
- The Final Reckoning
- Tom Cruise
- Film Collaboration
- Limited Edition
- Pop Culture
- India Release
- Subhodeep Roy
- Parag Milk Foods
- Chief Business Officer
- FMCG
- Business Growth
- Leadership
- Revenue Strategy
- Coaching-Led Leadership
- Chief Business Officer
- Parachute Advansed Baby
- #GiftOfSleep
- Mother's Day
- baby care
- Marico
- Tonic Worldwide
- lullaby for mums
- postpartum support
- Tonic Worldwide
- Sting Energy
- BGMI
- PepsiCo India
- Krafton
- gaming collaboration
- energy drink
- in-game rewards
- youth culture
- Elephant Design
- Indian design
- rebranding
- Ashwini Deshpande
- design consultancy
- Pune
- Devanagari
- design identity
- #printtakesflightagain
- #printjournalism
- #amitashrivastava
- #caratindia
- #srinivasrao
- #wavemakerindia
- #girishagarwal
- #dainikbhaskar
- #sameersingh
- #htmediagroup
- #sivakumarsundaram
- #timesgroup
- #mvshreyamskumar
- #mathrubhumigroup
- #udayjadhav
- #sakalmediagroup
- #deleiseross
- #mudramax
- #gauravtayal
- #itcmangaldeep
- #raghunandansaraf
- #saraffurniture
- #siddharthgupta
- #britanniaindia
- #santoshhegde
- #atlys
- #shantiswaruppanda
- #indriya
- #adityabirlasunlifejewellery
- #srinivasanb
- #vikatangroup
- #printrevival
- #advertisingtrends
- #printmarketing
- #printcredibility
- #printtrust
- #brandengagement
- #printregionalreach
- #printaudienceengagement
- #pitchmadisonreport
- #traditionalmedia
- #mediaagency
- #printadvertisers2024
- #qrprintads
- #hydrochromicink
- #aipoweredprint
- #printinnovation
- #whatsappwithbrands
- #chiragtaneja
- #founderandceo
- #gokwik
- #neelimaburra
- #cmo
- #luminouspower
- #somasreeawasthi
- #cmo
- #marico
- #ravindervarma
- #seniorbrandmanager
- #zyduswellness
- #rajkumarjain
- #md
- #bonjourindia
- #digitalmarketing
- #conversationalmarketing
- #whatsappmarketing
- #consumerengagement
- #personalizedmarketing
- #chatbots
- #socialmediaads
- #brandengagement
- #genzaudience
- #marketingstrategy
- #whatsappstatus
- #motorolamastersai
- #shivamranjan
- #directorofmarketing
- #motorolaasiapacific
- #motorolaindia
- #motorolaedge60pro
- #smartphoneai
- #artificialintelligence
- #aifeatures
- #techinnovation
- #mobiletechnology
- #aiintegration
- #aiinmobile
- #techmarketing
- #digitalmarketing
- #influencermarketing
- #genzaudience
- #mobilephones
- #smartphonetechnology
- #brandspotlight
- #futuretech
- #innovationintech
- #perplexityai
- #microsoftcopilot
- #googlegemini
- #canneslions2025
- #rahulmathew
- #ddbmudragroup
- #ddbgroup
- #indianadvertising
- #advertisingindia
- #creativeads
- #adcampaigns
- #bgmi
- #battlegroundgamingindia
- #gamingads
- #flipkart
- #flipkartbigbilliondays
- #stayfree
- #menstruationawareness
- #mcdonalds
- #shakashakafries
- #musicalads
- #humourinadvertising
- #genzmarketing
- #advertisinghumour
- #awardcampaigns
- #indianadagency
- #campaignstrategy
- #marketinginsights
- #advertisinginterview
- #neetanair
- #marketingwithhumour
- #sumeetsingh
- #infoedge
- #naukri
- #99acres
- #jeevansathi
- #shiksha
- #digitalmarketing
- #influencermarketing
- #genzmarketing
- #contentmarketing
- #branding
- #socialmediaads
- #digitalmediaindia
- #indianmarketing
- #humouradvertising
- #nanoInfluencers
- #microinfluencers
- #macrosinfluencers
- #brandstrategy
- #marketingmix
- #jeevasathi
- #authenticmarketing
- #indiadigital
- #prithapahari
- #indianadvertising
- #corporatemarketing
- #consumerinsights
- #regionalmarketing
- #ruhailamin
- #mediaofwar
- #mediacriticism
- #indianmedia
- #mediapropaganda
- #journalismethics
- #mediaintegrity
- #mediatrust
- #mediabias
- #mediapolarization
- #mediacensorship
- #fakenews
- #misinformation
- #mediapolicy
- #mediastudies
- #bbcnews
- #cnn
- #aljazeera
- #digitalmedia
- #mediapressfreedom
- #mediagovernance
- #publictrust
- #mediapower
- adsinfocus
- #creativeads
- #bestads
- #advertisingfocus
- #brandcampaigns
- #impactads
- #adcreativity
- #advertisingindia
- #brandstorytelling
- #marketingcampaigns
- #digitalads
- #printads
- #tvads
- #socialmediaads
- #advertisinginsights
- #marico
- #saffola
- #pepsodent
- #vikatan
- #tata
- #grandcoldcoffee
- #82point5ogilvy
- #ogilvygroup
- #mayurvarma
- #parthabiswas
- #coldcoffeeads
- #consumerconnect
- #brandbuilding
- #advertisingimpact
- #creativeadvertising
- ting advertising agency
- Govind Shahi
- ting global expansion
- UK UAE marketing agency
- international advertising strategy
- creative agency
- Akshay Mathur
- Unpromptd
- digital advertising
- adtech startup
- ad revenue growth
- Tata CLiQ Luxury's
- Twinkle Khanna
- Sale
- sachin tendulkar
- Tendulkar
- Tata Consumer Products
- Organic India
- green tea
- Herbal Supplements
- Teas & Infusions
- Fenesta
- Fine. Finer. Fenesta
- Susmita Nag
- Titus Upputuru
- windows and doors brand
- Delhivery
- Suraj Saharan
- chief people officer
- Bain & Company India
- Indian Institute of Technology Bombay
- Libas
- Zepto
- Sidhant Keshwani
- Devendra Meel
- Quick delivery
- ethnic wear
- Veet
- Veet Pure Sensitive Hair Removal
- SISO
- Investing
- Vivian Odior
- Whatsapp marketing
- Rohit Ohri
- Ohriginal
- FCB
- industry movement
- Taproot
- Tata Consumer Products
- VML
- OpenAI
- Tata Gluco+
- Sandeep Goyal
- Partha Biswas
- Ola Electric
- Anecdot Culture Studio
- Mohit Kharbanda
- Bhavish Aggarwal
- STPL
- Super Treads Private Limited
- Marathon Capital Advisory Private Limited
- Gaurav Kapoor
- Ravi Gupta
- Bassi
- Aashish Solanki
- Coca Cola
- Maha Kumbh 2025
- Devyani RL Rana
- Maidaan Saaf
- Prayagraj
- Candere
- Shah Rukh Khan
- SRK
- jewellery
- Divyanshu Bhadoria
- Ira Gupta
- Bhawika Chhabra
- Zydus Wellness
- Tarun Arora
- Zydus
- FMCG
- OLX
- OLX India
- Chief Business Officer
- Vinay Sanghi
- Olive Sen
- Mahesh Anand
- Tim David
- Mayank Agarwal
- Kareena Kapoor
- Laxmi Dental
- Illusion Aligners Teen
- Hats On
- PUMA India
- PUMA
- Ibrahim Ali Khan
- Shanaya Kapoor
- Palermo sneaker
- Practo
- Shoumyan Biswas
- health services platform
- Tata Digital
- Rebel Foods
- YES Bank
- Harmeet Chadha
- Chief Experience Officer
- Banijay Asia
- NODWIN Gaming
- Banijay
- Banijay Entertainment
- Saregama
- advertising expenses
- Mandira Bedi
- The Full Circle
- Nupoor Mohan
- Havas
- Havas India
- Joris Knetsch
- Rana Barua
- Steve Netzley
- QNET India
- #BuzzForEarth
- World Bee Day
- Bhuvan Bam
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