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- Christina Moniz
- reputation management
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- M&E Industry
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- IMPACT Magazine
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- TV
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- news channels
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- BARC
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- Zee
- Network18
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- Dipali Banka
- news channels
- kids channels
- kids channels
- Nielsen
- Network18
- Cartoon Network
- Raj Jain
- Times of India
- Kaacon Sethi
- Mathrubhumi
- Shreyams Kumar
- The Hindu
- Outlook Group
- Dipali Banka
- Times of India
- Kaacon Sethi
- Kaacon Sethi
- Mathrubhumi
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- Chris Hirst
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- Srabana Lahiri
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- PR
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- interview
- reputation management
- IMPACT magazine
- Christina Moniz
- Adfactors
- OTT
- video
- video
- entertainment
- Zee5
- MXPlayer
- Lionsgate
- Star
- Disney
- Dipali Banka
- Lionsgate
- Digital
- advertising
- digital agencies
- digital agencies
- Digital
- advertising
- digital agencies
- Creative agencies
- advertising
- COVID-19
- WFH
- Neeta Nair
- IMPACT magazine
- WFH
- Vivo
- top spenders
- film
- Covid-19 crisis
- Nipun Marya
- Brand Strategy
- Neeta Nair
- interview
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- PR
- Digital
- Ameer Ismail
- Ameer Ismail
- Madan Bahal
- Valerie Pinto
- Archana Jain
- Valerie Pinto
- Archana Jain
- Archana Jain
- coronavirus
- lockdown
- Christina Moniz
- VENTES AVENUES
- VIDMATE
- all in-app
- advertising inventory
- Harry Yang
- Fauzan A Rahim
- Ashish Bhasin
- advertising
- Dentsu Aegis Network
- media agency
- interview
- Christina Moniz
- Backbeat
- BEATING THE CORONA APOCALYPSE
- Rahul Puri
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- Interview
- PROGRESSIVE FASHION
- Uma Talreja
- Shoppers Stop
- Mankind Pharma
- Visa
- Navneet
- Tata Sky
- VIRUS
- support consumers
- healthcare
- COVID-19 outbreak
- COVID-19
- shutdown
- media agencies
- Ashish Bhasin
- Markeating
- COVID-19
- Print and Radio
- Neeta Nair
- RADIO
- PANDEMIC
- EULARIE SALDANHA
- POST LOCKDOWN
- stay at home
- COVID-19
- pandemic
- EULARIE SALDANHA
- EULARIE SALDANHA
- Events
- COVID-19
- pandemic
- EXPERIENTIAL
- COVID-19
- pandemic
- EULARIE SALDANHA
- EULARIE SALDANHA
- EXPERIENTIAL
- Events
- EULARIE SALDANHA
- Goutam Rakshit
- advertising industry
- demise
- Advertising Avenues
- Onida Devil
- VIP Skybags
- Sam Balsara
- COVID-19
- risis
- Crisis
- Cover Story
- lockdown
- CMO
- Uma Talreja
- Interview
- Marketing
- Shoppers Stop
- COVID-19
- Recycle
- Advertising
- Christina Moniz
- COVID-19
- relief efforts
- CSR
- India Inc
- Corporates
- HUL
- Tata
- Reliance
- Adani
- Godrej
- Marico
- Azim Premji
- philanthropy
- Mahindra
- Vedanta
- Nestle
- BCCI
- Christina Moniz
- IMPACT
- Backbeat
- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- COVID-19
- media
- advertising
- cover story
- IMPACT magazine
- OOH
- experiential
- marketing
- radio
- Tribute
- In Memoriam
- Goutam Rakshit
- Sam Balsara
- Madison
- Advertising Avenues
- media agencies
- advertising
- COVID-19
- shutdown
- Ashish Bhasin
- Navin Khemka
- Ajay Gupte
- Rana Barua
- MA Parthasarathy
- Madison Media
- Christina Moniz
- marketing
- COVID-19
- shutdown
- Grofers
- Dineout
- Kotak Mahindra
- Orient Electric
- Hamdard
- Neeta Nair
- Experiential
- events
- marketing
- Roshan Abbas
- Bryan Tellis
- Ranjit Raina
- Sanjoy Roy
- COVID-19
- EEMA
- Eularie Saldhana
- OOH
- Eularie Saldanha
- COVID-19
- advertising
- shutdown
- Noomi Mehta
- Fabian Trevor Cowan
- Mukesh Gupta
- Radio
- COVID-19
- Eularie Saldanha
- advertising
- government
- Rahul Namjoshi
- Ashit Kukian
- MV Shreyams Kumar
- Nisha Narayanan
- Abe Thomas
- IMPACT
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- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- IMPACT
- Backbeat
- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- MANKIND PHARMA
- VISA
- NAVNEET
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- marketing
- COVID-19
- shutdown
- Grofers
- Dineout
- Kotak Mahindra
- Orient Electric
- Hamdard
- Neeta Nair
- media agencies
- advertising
- COVID-19
- shutdown
- Ashish Bhasin
- Navin Khemka
- Ajay Gupte
- Rana Barua
- MA Parthasarathy
- Madison Media
- Christina Moniz
- Radio
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- Eularie Saldanha
- advertising
- government
- Rahul Namjoshi
- Ashit Kukian
- MV Shreyams Kumar
- Nisha Narayanan
- Abe Thomas
- Mrico
- christina Moniz
- HUL
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- COVID-19
- VIRUS
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- events
- marketing
- Roshan Abbas
- Bryan Tellis
- Ranjit Raina
- Sanjoy Roy
- COVID-19
- EEMA
- Eularie Saldhana
- OOH
- Eularie Saldanha
- COVID-19
- advertising
- shutdown
- Noomi Mehta
- Fabian Trevor Cowan
- Mukesh Gupta
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- MAHESH CHAUHAN
- Salt Brand Solutions
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- NEETA NAIR
- lockdown
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- CMO
- Interview
- Ritesh Ghosal
- Infiniti Retail Limited
- Croma Ltd
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- HUL
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- INOX
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- SUN TV
- Britannia
- Sony Pictures Networks
- Nippon Paint
- myUpchar
- Chqbook.com
- Thyrocare
- Blue Dart
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- IMPACT magazine
- Backbeat
- Neha Motwani
- COVID-19
- fitness
- productivity
- wellness
- Prasoon Pandey
- Corcoise
- family
- Sony Entertainment
- Amitabh Bachchan
- Rajinikanth
- Alia Bhatt
- Chiranjeevi
- Mohanlal
- Diljit Dosanjh
- Kalyan Jewellers
- Interview
- Neeta Nair
- Mahesh Chauhan
- Salt Brand Solutions
- Coronavirus
- brand marketing
- opinion
- IMPACT magazine
- Advertising
- WFH
- ad films
- creative
- COVID-19
- Asian Paints
- Mankind Pharma
- Tata Sky
- Vivo
- Neeta Nair
- Corporate
- CSR
- social outreach
- brands
- UNICEF
- HUL
- Pepsico
- INOX
- Thyrocare
- myUpchar
- Britannia
- Christina Moniz
- Croma
- Ritesh Ghosal
- Interview
- Marketing
- COVID-19
- lockdown
- consumer durables
- Anjana Naskar
- Prasun Kumar
- CMO
- Magicbricks.com
- CMO
- Prasun Kumar
- Magicbricks.com
- Roshan Abbas
- Kommune
- COVID-19
- E-commerce
- Joy Ghoshal
- Vikas Gupta
- Entertainer No. 1
- Flipkart
- #WeddingsFromHome
- Leo Burnett
- Shaadi.com
- LOCKDOWN
- Meghna Ghai Puri
- Whistling Woods International
- Learning new skills
- Interview
- Godrej Appliances
- Swati Rathi
- #HumSabHomeMakers
- Creative Zone
- Oriflame India
- Vodafone
- Amandeep Singh
- Naveen Anand
- Kiran Antony
- Kavita Nair
- Spotlight
- Anjali N. Kumar
- Arita Sarkar
- Laxmi Prasad Pant
- Pradeep Dhivar
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- COVID-19
- influencers
- Influencer
- Interview
- Jose Covaco
- SAURABH VARMA
- gaming
- Nazara.com
- NEETA NAIR
- agency
- Publicis Communications
- COVID-19
- INDIA
- REPORT
- Zoom
- fake news
- Vivek Pandey
- Times Internet
- fake news
- Vivek Pandey
- Times Internet
- Kantar
- survey
- COVID-19
- small business
- revenue
- impact
- Rikki Agarwal
- LEADER
- Blink Digital
- Rachna Anbumani
- Interview
- Lavazza India
- Linc Pentonic
- Godrej Group
- ICICI Prudential Mutual Fund
- Sterlite Power
- FIRST RESPONDERS
- Diwakar Sharma
- Vinod Gopi
- Malayala Manorama
- Mid-day
- Rijo Joseph
- Pradeep Joseph
- Media
- journalism
- COVID-19
- first responders
- news
- Dipali Banka
- Rachna Anbumani
- Lavazza
- coffee
- interview
- quarantine
- marketing
- Anjana Naskar
- Rikki Agarwal
- Blink Digital
- engineering
- Backbeat
- IMPACT magazine
- digital marketing
- Avance
- Newspapers
- Survey
- lockdown
- Print media
- IMPACT magazine
- spotlight
- IMPACT magazine
- cover story
- TV
- smartphones
- BARC
- Nielsen
- Dipali Banka
- OTT
- Netflix
- Nielsen
- VOOT
- MX Player
- Netflix
- Amazon Prime
- Hoichoi
- Sunil Lulla
- BARC
- Strong double-digit growth has been seen across various segments of OTTs (movies
- originals
- etc) while audio-streaming apps showed a decline
- possibly on account of commuting going down
- says a Nielsen research report ‘India Smartphone Behaviour’. According to the report
- during the pre-COVID-19 period
- the amount of time that consumers spent on smartphones was about 3 hours 22 minutes
- and it has increased to 3 hours and 44 minutes in Week 15
- which takes it 10% higher. Daily Time spent on smartphones in Week 5 of COVID-19 disruption is 17.8 billion minutes
- up from 16.1 billion minutes in the pre-COVID-19 period. Explaining this
- Dolly Jha
- Country Leader Nielsen Global Media
- South Asia says
- “We are pretty much looking at 20% of Internet audiences who are making up our target group which is one lakh plus towns
- NCCS ABC
- 15-44 age group. And these 20% of Internet audiences are creating 17.8 billion minutes of smartphone usage on a daily basis.” According to the ‘Impact of COVID-19 on Media Consumption’ report by ZEE5
- consumption trends have shown a sharp increase with the rise in increased consumption across all time-bands of the day with 92% increase in movie viewership and 37% increase in consumption of ancillary content
- 78% surge in news viewership with growth across languages – Hindi
- English & Regional and 200% increase in Kids viewership. “The daily number of installs coming in organically
- that is people searching for the Voot Kids app and installing it
- jumped to twice as this lockdown period began. And now
- in the last 40-45 day period
- it has stabilized to 2.5 times the daily average of pre-lockdown. But more interestingly
- subscription to this application has jumped six times on a daily level. The time spent on the platform per user per day is about 90 minutes
- both on mobile and on TV
- ” says Saugato Bhowmik
- Business Head
- VOOT Kids
- a subscription-driven
- multi-format learning and infotainment app for children. The platform continued to advertise on digital through performance marketing and did a three-week television campaign across different channels during this period. EXPERIMENTS WITH CONTENT An adv
- MX Player
- has seen a huge surge in user base and engagement time with its wide library of content
- strategic partnerships with GECs and live television and new channels. “We’ve done a lot of partnerships with movies
- dubbed Hollywood movies
- which are doing extremely well but what we did really well was our digital first web shows that we both produced or co-produced or actually did partnerships with where we have the exclusive right
- ” says Viraj Jit Singh
- SVP & Head-Revenue
- MX Player. “Time spent on gaming is even higher than time spent on video for us
- ” adds Singh. Times Internet-owned MX Player had announced in February that it had added in-app gaming features on the platform. According to Mindshare India and Vidooly report
- YouTube has seen a 20.5% surge in subscriber-base in a span of 45 days of the COVID-19 disruption. Genre-specific observations from the report indicate a 120% spike in the number of uploads in the ‘Education’ category post lockdown. The ‘Music’ genre
- majorly short-form content
- has seen a 9% decline in consumption during the lockdown period
- which also indicates the shift in the consumer behaviour towards long form content. An increase in time at the consumer’s disposal is cited as the reason for this shift. Certain genres that have seen a significant increase in viewership are Food & Recipe
- Gaming (23%) and Information (42%). Even regional OTT platforms are seeing surge in content consumption
- the Bengali language Hoichoi being one of them. Hoichoi has reportedly seen a major spike in growth in its 35+ age group users
- who have now become one of the top demographic segments of Hoichoi. ADVERTISING ON DIGITAL “On digital
- programmatic advertising has seen a drop across all categories but on direct sale
- where we are going to clients and agencies and pitching
- we have seen a growth over the last three months and we are still seeing growth
- ” says Viraj Jit Singh. “Yes
- my brand count has reduced
- my RO value size has increased because there are certain categories that are organically wanting to advertise more. For example
- media and entertainment platforms
- largely other OTT and other social media platforms are leveraging us as we’ve a very unique user base different from all the others
- ” he adds. Other categories that are spending large sums on OTT platforms are gaming services and essential goods brands. “OTT platforms like Netflix and Amazon Prime are now among the Top 10 advertisers on movie channels
- clearly trying to woo audiences from TV to online
- ” says Sunil Lulla
- Chief Executive Officer
- BARC India.
- OTT
- Netflix
- Nielsen
- VOOT
- MX Player
- Netflix
- Amazon Prime
- Hoichoi
- Sunil Lulla
- BARC
- HINDUSTAN TIMES
- DENTSU IMPACT
- #HTSALUTES
- lockdown
- COVID-19
- HT
- Dentsu Impact
- campaign
- COVID-19
- frontliners
- Amit Wadhwa
- Rajan Bhalla
- Soumitra Karnik
- CONTENT
- INFLUENCERS
- Apaksh Gupta
- One Impression
- Christina Moniz
- TRAI
- CHINTAMANI RAO
- BARC
- Broadcast
- CHINTAMANI RAO
- BARC
- TRAI
- Broadcast
- Cadbury
- OPPO India
- Godrej No 1
- Mahindra & Mahindra
- Seema Jindal Jajodia
- Nourish Organics
- Backbeat
- CMO
- Interview
- Anjana Ghosh
- Bisleri
- Parag Desai
- Wagh Bakri Tea Group
- Nitin Chopra
- Facebook India
- Sanjay Sharma
- Mother Dairy
- NEETA NAIR
- RS Sodhi
- Srabana Lahiri
- Piyush Pandey
- Ogilvy
- CHINTAMANI RAO
- TRAI
- broadcast
- TRIBUTE
- IRRFAN KHAN
- actor
- powerful ad campaigns
- brands
- BARC
- TRAI
- SRABANA LAHIRI
- Television
- TRAI
- BARC
- India
- COVID-19
- IMPACT magazine
- cover story
- Chintamani Rao
- TRAI
- BARC
- Television
- Chintamani Rao
- TRAI
- BARC
- Television
- Bisleri
- Anjana Ghosh
- Marketing
- Interview
- CMO
- COVID-19
- Christina Moniz
- Piyush Pandey
- Ogilvy
- Creative
- Advertising
- Interview
- Srabana Lahiri
- Nitin Chopra
- Interview
- Lockdown
- social media
- Christina Moniz
- Seema Jindal Jajodia
- Nourish Organics
- Backbeat
- IMPACT magazine
- super foods
- Wagh Bakri
- Parag Desai
- Tea
- Digital Advertising
- IMPACT magazine
- Cadbury
- Cadbury
- Cadbury
- Cadbury
- Cadbury
- OPPO India
- Godrej No 1
- Mahindra & Mahindra
- Magazines
- Print Media
- Newspapers
- R Rajmohan
- COVID-19
- lockdown
- Vodafone
- Idea
- AI
- VIC
- Vishant Arora
- AI
- VIC
- Vishant Arora
- AI
- AI
- VIC
- Vishant Arora
- Idea
- Kenneth Pao
- Criteo
- GADGET
- ELECTRONICS
- COVID-19
- SOCHEERS
- AGENCY LIFE
- Mehul Gupta
- GIF
- backbeat
- Viraj Sheth
- Monk-E
- ORIFLAME
- Interview
- Naveen Anand
- Tata Sky
- Times of India
- Himalaya Drug Company
- Dabur Amla
- CMOS
- Rajesh Jain
- Netcore Solutions
- Mahima Kaul
- CONNECTION
- brief
- Bauddhayan Mukherji
- Little Lamb Films
- Srabana Lahiri
- SRABANA LAHIRI
- Kainaz Karmakar
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- Star TV
- Uday Shankar
- KBC
- Amitabh Bachchan
- Shakti Upadhyay
- Kia Motors
- interview
- auto
- Ritika Raj
- Anmol Arora
- Backbeat
- London
- DocVita
- Khushnooma Kapadia
- Marriott
- marketing
- influencers
- Housing.com
- Dulux Paints
- Meesho
- Nilon’s India
- TikTok
- short video apps
- homegrown apps
- Mitaksh Jain
- Pankaj Gupta
- HDFC Life
- interview
- marketing
- pandemic
- Ritika Raj
- Siddharth Bindra
- Biba
- interview
- e-commerce
- retail
- Neeta Nair
- Manish Kalra
- ATM
- Zee5
- Mitaksh Jain
- OTT
- OTT entertainment
- Cinema
- advertising
- Ajay Mehta
- Kinetic India
- Interactive TV
- opinion
- Amrita Deora
- The Designera
- Backbeat
- art
- avant-garde
- culture
- opinion
- Edelweiss Tokio Life Insurance
- Greenply
- EID Parry
- Lodha Group
- IMPACT Top 30
- young talent
- IMPACT magazine
- advertising
- marketing
- Christina Moniz
- Tanveer Khan
- BIC Cello India
- marketing
- interview
- Ritika Raj
- Navin Khemka
- MediaCom
- interview
- IPL
- Vivo
- Naziya Alvi Rahman
- Pitch Marketing
- 30 Under 30
- marketers
- Britannia
- Pitch
- WeWork
- Mondelez
- Ferzad Palia
- Viacom18
- Voot Select
- OTT
- Mitaksh Jain
- Bigg Boss
- Kyle Fernandes
- Aditya Birla Finance
- Fastrack
- MTR Foods
- acebook
- Rishabh Khatter
- The Rabbit Hole
- pool and experiencing
- Zed Black Manthan Dhoop
- Mamaearth
- Asian Paints Tractor Sparc Emulsion
- Ford India
- Javed Farooqui
- IPL 2021
- Star – Disney’s
- VOICEBOX
- GroupM
- exchange4media
- power of voice
- voice technology
- ECOSYSTEM
- Anjana Naskar
- Abraham Alapatt
- Thomas Cook
- Assured Safe Travel program
- Holiday
- Vineet Sharma
- AB InBev
- Mitaksh Jain
- Budweiser
- non-alcoholic beverage
- Suraj Vazirani
- The Beauty
- Beauty brand
- campaigns
- Mitaksh Jain
- Spotlight
- Atul Hegde
- Rainmaker Ventures
- sneakers
- enba
- 2020
- broadcast media
- Times Now
- India Today
- ABP
- Sophia Sinha
- CMO interview
- Moet Hennessy
- Mitaksh Jain
- Glenmorangie
- Sanjeev Mantri
- ICICI Lombard
- interview
- Anjana Naskar
- Ride to Safety
- Uttam Malani
- Centuary Mattresses
- world sleep day
- Mitaksh Jain
- Rajat Uppal
- Ishq FM
- radio
- Anjana Naskar
- Ishq ke Rang
- sneaker culture
- opinion
- Suma Nair
- CNN
- CNBC
- marketing
- opinion
- Backbeat
- POCO India
- HDFC Ergo General Insurance
- Sebamed India
- Crompton Air Coolers
- Anil Kapoor
- Ulka Advertising
- Amul
- FCB
- IPG
- IPG Mediabrands
- Neeta Nair
- FMCG
- Dabur
- Marico
- Parle
- Cholayil
- Ashee Sharma
- digital advertising
- Nielsen
- Kunal Dubey
- Vedantu
- marketing
- interview
- Anjana Naskar
- Lenovo
- Amit Doshi
- interview
- omnichannel
- Mitaksh Jain
- Shreyas Talpade
- OTT
- Nine Rasa
- interview
- theatre
- Mitaksh Jain
- opinion
- clubhouse
- social media
- digital
- Sanjay Mehta
- Mirum
- PASSIONATE
- Alok Bansal
- Visionet India
- Backbeat
- Bata India
- Madhur Sugar
- Tanishq
- KAI India
- AI
- ML
- performance marketing
- digital agencies
- Dipali Banka
- InMobi
- Poulomi Roy
- RSH Global
- marketing interview
- Joy Face Wash
- Anjana Naskar
- Rob Bradley
- Abhijeet Dhar
- CNN
- Simran Sabherwal
- Soumyadip Chatterjee
- Snapdeal
- e-commerce
- India
- Neeta Nair
- Rajesh Pandya
- Vishal Chinchankar
- Madison Digital
- Madison Media Ultra
- digital advertising
- Anjana Naskar
- Ajay Maurya
- Reflex 3.0
- Fastrack
- interview
- Mitaksh Jain
- Aprajita Bhargava Bhasin
- East Lifestyle
- workaholic culture
- Yardley India
- Brooke Bond Taj Mahal
- 7UP
- Glucon-D
- Summer marketing
- COVID
- pandemic
- lockdown
- advertising
- Mitaksh Jain
- Angelo George
- Bisleri
- summer
- advertising
- 82.5 Communications
- Anjana Naskar
- Abhay Bahugune
- Van Heusen
- advertising
- Jacqueline Fernandez
- denim
- Ritika Raj
- exchange4media
- PR
- corporate communications
- 30 under 30
- talent
- communications
- Gaurav Assomull
- Blitzpools
- fastasy gaming
- cricket
- Mitaksh Jain
- Prateek Bhardwaj
- Pranav Panpalia
- Great Learning
- Luminous Fans
- Godrej Security Solutions
- McDonald’s India
- Revital H
- Tata Motors
- upGrad
- CoinSwitch Kuber
- IPL
- Q2
- advertising
- marketing
- COVID
- COVID wave
- pandemic
- media
- Neeta Nair
- Ashwini Deshpande
- Elephant Design
- India
- brand design
- Christina Moniz
- Anand Subbiah
- Qualcomm India
- Snapdragon
- marketing
- Dipali Banka
- Ankit Agrawal
- Zed Black
- agarbatti
- dhoop
- Hrithik Roshan
- Mitaksh Jain
- Gaana
- Brooke Bond
- Taj Mahal
- IMPACT magazine
- digital marketing
- content
- data
- Siddharth Devnani
- SoCheers
- Sarika Naik
- Capgemini
- backbeat
- IMPACT magazine
- Corporate India
- COVID-19
- employee welfare
- Borosil
- Godrej
- OYO
- Mankind Pharma
- Anjana Naskr
- Prashant Parameswaran
- Tata Consumer
- Soulfull
- millets
- make in India
- Anjana Naskar
- Ajit Thakur
- Aha
- Aha Housefull
- Allu Arjun
- Telugu OTT
- Mitaksh Jain
- Sujala Martis
- PGI India
- Platinum
- marketing zone
- interview
- Anjana Naskar
- Raja Varatharaju
- CavinKare
- Bacto-V
- Ramya Krishnan
- sanitisers
- Ritika Raj
- Jai Ganesh Ramnath
- Lavazza India
- backbeat
- IMPACT magazine
- coffee
- BISLERI
- ROYAL SUNDARAM GENERAL INSURANCE
- EDELWEISS AMC
- AUTO I CARE
- WFH
- post-pandemic workplace
- COVID
- remote working
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- post-pandemic workplace
- remote working
- Medibuddy
- Ashish Bajaj
- marketing
- interview
- Asthma Day
- Mitaksh Jain
- Ashish Bajaj
- Asthma Day
- Asthma Day
- AS Sundaresan
- JSW Paints
- Alia Bhatt
- Ayushmann Khurana
- advertising
- Anjana Naskar
- Vineet Sethi
- Niyo
- NiyoX
- fintech
- advertising
- millennial
- Mitaksh Jain
- Niyo
- NiyoX
- fintech
- millennial
- NiyoX
- fintech
- millennial
- fintech
- millennial
- millennial
- Podcasts
- Varun Duggirala
- The Glitch
- Advertising is dead
- Varun Duggirala
- Advertising is dead
- Advertising is dead
- Glad U Came
- Maddie Amrutkar
- PR
- entrepreneurship
- mental health
- Maddie Amrutkar
- PharmEasy
- Shyam Steel
- Whirlpool
- SanDisk
- Mitaksh Jain
- Tapan Singhel
- Bajaj Allianz General Insurance
- Sujatha V Kumar
- Visa
- ICICI Bank
- digital transactions
- Anjana Naskar
- Sandeep Aggarwal
- Droom
- Droom Cares
- COVID
- automobile marketplace
- Mitaksh Jain
- Samir Modi
- Colorbar Cosmetics
- Jacqueline Fernandez
- interview
- Neeta Nair
- Parixit Bhattacharya
- TBWA
- creative
- pharma
- Cannes
- Neeta Nair
- Rahul Sharma
- Red Chief
- marketing
- interview
- Vicky Kaushal
- Mitaksh Jain
- Anuja Deora Sanctis
- Filter Coffee Co
- IMPACT magazine
- entrepreneurship
- backbeat
- BL AGRO
- NIYO
- FUTURE GENERALI INDIA INSURANCE
- EUROKIDS INTERNATIONAL
- news showcase
- media
- newspapers
- publishers
- Tasmayee Laha Roy
- 20 years
- audio streaming
- JioSaavn
- Spotify
- podcasts
- music
- cover story
- Anjana Naskar
- Ruchika Varma
- Future Generali
- marketing
- interview
- Ritika Raj
- Vidit Aatrey
- Meesho
- small business
- entrepreneurship
- advertising
- Mitaksh Jain
- Vivo
- Nipun Marya
- EURO 2020
- sports marketing
- Neeta Nair
- Rajesh Kaul
- Sony Pictures
- Sony Sports
- UEFA EURO 2020
- Copa America
- Sonam Saini
- UEFA EURO 2020
- HRX
- Afsar Zaidi
- Hrithik Roshan
- Cult.Fit
- Anjana Naskar
- Santosh Padhi
- Taproot Dentsu
- interview
- Cannes
- Lions
- Neeta Nair
- Rita Sahajpaul
- Xaxis
- GroupM
- programmatic
- e-commerce
- Sharmilee Agarwal
- Pranic healing
- Atmantan
- IMPACT magazine
- HDFC Life
- Lodha
- Nourish
- Margo
- Mitaksh Jain
- Environment Day
- Reunion
- moment marketing
- friends reunion
- world environment day
- pride month
- cult.fit
- Naresh Krishnaswamy
- fitness
- marketing
- Anjana Naskar
- interview
- Nilesh Gupta
- Vijay Sales
- physical retail
- omnichannel
- interview
- Christina Moniz
- Gaurav Mehta
- CarDekho
- Spotlight
- Rahul Dravid
- campaign
- auto
- Ritika Raj
- Ramalingam Subramanian
- CoinDCX
- cryptocurrency
- bitcoin
- interview
- Neeta Nair
- Vijayaraghavan Venugopal
- Fast&Up
- Varun Dhawan
- interview
- Anjana Naskar
- Suveer Bajaj
- Zoo Media
- FoxyMoron
- Mans Life
- opinion
- advertising
- Soumini Sridhara Paul
- Hungama Artist Aloud
- backbeat
- music
- comfort zone
- opinion
- Meesho
- Dettol
- Luminous Technologies
- Tata Tiscon
- Euro 2020
- Cristiano Ronaldo
- Paul Pogba
- Coca-Cola
- Heineken
- Christina Moniz
- Kumar Ajit
- Saregama India
- Carvaan
- marketing
- interview
- Mitaksh Jain
- Parthasarathy Mandayam
- Mindshare
- media agency
- Cannes
- Naziya Alvi Rahman
- Ganesh Ramani
- Mars Petcare
- Pedigree
- pet food
- interview
- Mitaksh Jain
- UT Ramprasad
- Tata Motors
- Tata Ace
- campaign
- Anjana Naskar
- Kulbhushan Seth
- Casio
- interview
- marketing
- G Shock
- Anjana Naskar
- Sunil Kumaran
- Big FM
- Radio
- Opinion
- content
- IMPACT magazine
- backbeat
- Stanley Fernandes
- BBC Studios
- art
- therapy
- pandemic
- NUTRALITE DOODHSHAKTI
- MOTILAL OSWAL FINANCIAL SERVICES
- OVENSTORY PIZZA
- AKVO
- Cannes Lions
- India
- FCB
- Dentsu Webchutney
- advertising
- creativity
- Neeta Nair
- Mayank Shah
- Parle Products
- chakki atta
- marketing
- Anjana Naskar
- Sandra Daniels
- interview
- Enamor
- lingerie
- e-commerce
- Christina Moniz
- Vishal Subharwal
- HDFC Life
- insurance marketing
- advertising
- Ritika Raj
- Gajendra Jangid
- Cars24
- interview
- auto
- e-commerce
- Anjana Naskar
- Apaksh Gupta
- Backbeat
- IMPACT magazine
- entrepreneurship
- travel
- P&G SHIKSHA
- COLUMBIA PACIFIC COMMUNITIES
- CHOLA MS GENERAL INSURANCE
- SBILife
- Geetika Mehta
- Neeta Nair
- HUL
- Hershey India
- HERSHEY’S
- TANISHQ
- NISSAN INDIA
- FRESHTOHOME
- MARKETING FOMO
- Rahul Tekwani
- Branding Edge Strategic Communication
- TikTok
- COVID
- GROUPM
- KARTHIK SHANKAR
- WPP’s
- Bitcoin
- Elon Musk
- crypto
- cryptocurrency
- Mitaksh Jain
- advertising
- Great Learning
- Aparna Mahesh
- interview
- ed-tech
- Anjana Naskar
- Licious
- Simeran Bhasin
- e-commerce
- interview
- marketing
- Simran Sabherwal
- Women achievers
- Public relations
- Corporate Communication
- Exchange4media
- Prema Sagar
- Awards
- Kent RO
- Dr Mahesh Gupta
- consumer durables
- opinion
- pandemic
- Kunal Dubey
- Vedantu
- marketing
- Aamir Khan
- ed-tech
- Mitaksh Jain
- ASCI
- influencer marketing
- world social media day
- Subhash Kamath
- Anjana Naskar
- Kent RO
- Dr Mahesh Gupta
- consumer durables
- opinion
- pandemic
- Opinion
- Sameer Makani
- Makani Creatives
- Backbeat
- IMPACT magazine
- Canara Bank
- Canara Bank Campaign
- Cybersecurity
- Leo Burnett
- Niket Kumar
- Aditya Birla Capital
- Appointment
- Bewakoof.com
- Sanya Malhotra
- Prabhkiran Singh
- Dentsu India
- Indeed Smart City
- Ajay Singh
- Haresh Nayak
- Tide
- Tide Campaign
- Sharat Verma
- P&G
- Samsung India
- #EpicDreamsOf21
- Cheil India
- Aditya Babbar
- Redmi India
- Redmi Note
- Sandeep KS
- SKINN
- Titan
- Titan SKINN
- Ogilvy South
- Kanwalpreet Walia
- Mahesh Gharat
- Madison Media
- Daawat
- Ritesh Arora
- Rajul Kulshreshtha
- Vikram Sakhuja
- FCB
- FCB Group India
- Nitin Karkare
- Swati Bhattacharya
- Robby Mathew
- Joe Thaliath
- Ogilvy
- Thums Up
- Thums Up brand
- Coco Cola
- Sukesh Nayak
- Tata Pravesh
- Logicserve Digital
- Tata #AloneButTogether
- TVS Eurogrip
- P Madhavan
- Covid19
- Social Distancing
- KFC India
- KFC Care
- ResponseNet
- Smile Foundation
- Samir Menon
- Libsyn Podcasts
- Liberated Syndication
- JioSaavn
- Liberated Syndication
- Dentsu Webchutney
- Virender Sehwag
- Cricuru
- Virender Sehwag
- Cricuru
- Cricuru
- Voxxy Media
- Budweiser India
- Influencer management
- Budweiser India
- Influencer management
- Influencer management
- Anurag Thakur
- MIB
- sports minister
- Modi
- government
- IMPACT cover story
- Dr Mahesh Gupta
- Kent RO
- marketing zone
- interview
- Shikha Singh
- Anuj Goyal
- Slice
- Tropicana
- PepsiCo
- interview
- Neeta Nair
- Katrina Kaif
- Ajoy Chawla
- Titan
- Zoya
- marketing
- interview
- Ritika Raj
- Deepak Gulati
- Bridgestone India
- Mary Kom
- Sakshi Malik
- PV Sindu
- PV Sindu
- Olympics
- sports
- marketing
- Christina Moniz
- Puneet Das
- Tata Tea
- JaagoRe
- COVID
- JaagoRe
- vaccination
- Anjana Naskar
- Ketan Kulkarni
- Blue Dart
- interview
- Mitaksh Jain
- logistics
- environment day
- Akshay Varma
- Beco
- Beco
- backbeat
- IMPACT magazine
- opinion
- Tide
- Thums Up
- Samsung India
- Titan
- Nishit Jalan
- Grovy India
- Grovy India
- backbeat
- IMPACT magazine
- opinion
- travel
- entrepreneurship
- Gaurav Gupta
- MG Motor India
- MG Motor India
- interview
- auto
- advertising
- internet
- Anjana Naskar
- Arnab Roy
- Coca-Cola India
- Coca-Cola India
- interview
- Olympics
- Thums Up
- interview
- Neeta Nair
- Manish Choudhary
- Wow Life Sciences
- Kareena Kapoor
- interview
- Saniya Sureka
- Saniya Sureka
- Dr Raghavpat Singhania
- JK Cement
- interview
- rebranding
- Anjana Naskar
- Kartik Sharma
- Omnicom Media Group
- Omnicom Media Group
- OMG
- Priti Murthy
- Monaz Todywalla
- media agency
- Christina Moniz
- Influencer marketing
- advertising
- brands
- GroupM
- Heineken
- cover story
- Christina Moniz
- Vikram Kari
- Kunal Sawant
- INCA
- GroupM
- influencer marketing
- brands
- Christina Moniz
- Ramanuj Shastry
- LEARNING LANGUAGE
- LOCKDOWN
- Infectious Advertising
- IDFC Mutual Fund
- Vicks
- Tanishq
- Priyanka Chopra
- WOMEN
- Seed Investing at CIIE.CO
- Impact
- Rebranding
- pandemic
- Koo
- Vi
- Cult.Fit
- Go First
- Go First
- brands
- marketing
- Anjana Naskar
- Sharat Verma
- Tide
- P&G
- fabric care
- #tidefortime
- marketing
- interview
- Anjana Naskar
- Shayamala Ramanan
- Mia
- Tanishq
- Olympics
- campaign
- interview
- Ritika Raj
- Hemant Jhaveri
- Badshah Masala
- campaign
- advertising
- Christina Moniz
- Anirban Roy
- Amazon India
- Manchester United
- football
- Premier League
- Star Sports
- Neeta Nair
- Rahul Bharadwaj
- ŠKODA
- Manchester United
- Premier League
- interview
- Star Sports
- Neeta Nair
- Chaitanya Chitta
- Slay Coffee
- trip to Chikkamagalur
- coffee lover
- screening
- Premier League
- fans
- Neeta Nair
- Impact
- Snehil Gautam
- Housing.com
- Makaan.com
- PropTiger.com
- Anjana Naskar
- Tushar Vyas
- GroupM
- Naziya Alvi Rahman
- Karthik Yathindra
- Jockey India
- Christina Moniz
- Devvaki Aggarwal
- Village
- Instrucko
- Lenovo India
- JSW Group
- Vi
- IDMA
- exchang4media
- digital marketing
- advertising
- marketing
- campaign
- media
- advertising growth
- COVID
- Karthik Yathindra
- Jockey India
- interview
- marketing
- advertising
- Manchester United
- Ritanshu Kashyap
- Premier League
- Neeta Nair
- interview
- football
- Premier League
- football
- fans
- Liverpool
- Arsenal
- Neeta Nair
- Premier League
- football
- fans
- Manchester United
- Arsenal
- Neeta Nair
- Instrucko
- backbeat
- passion
- IMPACT magazine
- NOBEL HYGIENE
- MYGLAMM
- STATE BANK OF INDIA
- SPOTIFY
- travel
- cinema
- Deepak Salvi
- Chingari App
- Neeta Nair
- OPPO
- audience engagement
- Damyant Singh Khanoria
- #SayItWith
- Ranbir campaign
- Anil Kumar
- Allen Solly
- Saniya Sureka
- ‘Power of Two’
- Duo Defence Mask
- products
- environment
- Anjana Naskar
- Tarun Arora
- Zydus Wellness
- DIGITAL INVESTMENTS
- pandemic
- marketers
- shares learnings
- strategies
- new business
- Anupriya Acharya
- Publicis Groupe
- South Asia
- ech-led expertise
- digital acceleration
- pandemic
- people-centric
- Naziya Alvi Rahman
- Advertising
- Age of Trolls
- Neeta Nair
- Impact
- Coverstory
- marketing initiatives
- IPL
- big & small brands
- consumer mind-space
- Advertisers
- IPL
- economic resurgence
- festive season
- consumer sentiment
- affair with Paris
- Backbeat
- Ameer Ismail
- Lintas Live
- Castrol India
- VEGA
- Parle Marie
- Malabar Gold & Diamonds
- start-ups
- Byju’s
- Pharmeasy and Groww
- digital companie
- Ashee Sharma
- Customers
- traditional players
- Mamaearth
- campaign
- Amrita Singh and Sara Ali Khan
- Onion Hair Oil
- Sambit Dash
- VP Marketing
- cmo
- under Rs 1000 market
- Sonata
- largest player
- Subish Sudhakaran
- Flipkart
- analogue watches
- Saniya Sureka
- hand hygiene
- package
- Shivam Puri
- CEO
- Cipla Health Ltd
- launch
- Ciphands
- Saniya Sureka
- Sujatha V Kumar
- South Asia
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- A Million Cheers
- Tokyo Olympics
- Sonam Saini
- festive
- IPL
- emerging brand’s
- TV media
- phase 2
- matches
- VIVO IPL 2021
- Cookies
- digital marketing
- advertising
- Chrome
- Apple
- Apple
- Mitaksh Jain
- Pradeep Guha
- 9X Media
- 9X Media
- Times Group
- BCCL
- TV
- media
- advertising
- Christina Moniz
- Abhinav Tyagi
- Urban Company
- salon services
- home services
- interview
- Anjana Naskar
- Rahul Vira
- Skechers
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- campaign
- fitness
- Christina Moniz
- INSURANCE
- Karthik Raman
- Ageas Federal LI
- Anjana Naskar
- : Aman Arora
- Aman Arora
- Keventers
- desserts
- interview
- home delivery
- Zomato
- Swiggy
- Anjana Naskar
- Veena Ashiya
- Monrow Shoes
- backbeat
- opinion
- walking
- fitness
- health
- Nobel Hygiene
- Voltas Beko
- Crompton Greaves Consumer Electricals Ltd.
- Comfy Snug Fit
- Amrutanjan Health Care Limited
- Comfy Snug Fit Amrutanjan Health Care Limited
- Nikhil Arora
- FITNESS AND SPORTS
- MANTRA FOR EXCELLENCE
- Setu
- Bath Business
- Brilloca
- LT Foods Limited
- ITC Dermafique
- Amit Goenka
- ZEEL
- ZEE5
- OTT
- Radhe
- Friends
- digital
- Javed Farooqui
- Nakul Chopra
- BARC
- TV
- TRP ratings
- TRP ratings
- Sunil Lulla
- media
- advertising
- Sonam Saini
- Neha Kant
- Clovia
- interview
- marketing
- lingerie
- data
- branding
- Ritika Raj
- Thums Up
- Arnab Roy
- Paralympic Games
- Coca-Cola
- India
- Anjana Naskar
- Vikaas Gutgutia
- Ferns N Petals
- gifting
- marketing
- expansion
- interview
- Ritika Raj
- Vivek Bharagava
- ProfitWheel
- advertising
- data
- marketing
- cookies
- opinion
- Indian sports
- sports marketing
- exchange4media
- GroupM
- Vinit Karnik
- Olympics
- sports marketing
- women
- brands
- advertising
- IPL
- Olympics
- Cricket
- Neeta Nair
- Krishnarao Buddha
- Parle Products
- Parle-G
- Chatkeens
- snacking category
- snacking category
- marketing
- advertising
- Anjana Naskar
- MarTech Awards
- exchange4media group
- marketing
- advertising
- WebEngage
- HUL
- Financial Quotient
- Shereen Bhan
- women
- finance
- CNBC-TV18
- Sonam Saini
- Priyanka Salot
- The Sleep Company
- Anil Kapoor
- interview
- patented technology
- digital marketing
- Anjana Naskar
- Lodha Luxury
- Mansi Saxena
- interview
- luxury marketing
- advertising
- Christina Moniz
- : Siddharth Bhansali
- Zoo Media
- backbeat
- opinion
- digital
- IMPACT magazine
- Meril
- RSPL
- Manipal Cigna Health Insurance
- Lotus Organics
- Dentsu
- cover story
- Ashish Bhasin
- Agnello Dias
- advertising
- agency
- taproot
- webchutney
- Neeta Nair
- IMPACT
- Neeta Nair
- Dentsu
- cover story
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- #Colgate
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- #Banking news
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- #advertising news
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- #Pepperfry
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- #News18 India
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- #Zepto
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- #Industry news
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- #Social Panga
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- #India
- #Capgemini India
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- #Kitkat
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- #Duroflex Onam promotion
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- #Hrithik Roshan ads
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- #SingerIndia
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- #Duolingo course with chart-topping songs
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- #Zeptobeyonddelivery
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- Dabur Honey
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- health campaign
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- Kantar
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- Amaze
- 3rd Generation Amaze
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